Recently, Azerbaijani media reported that Azerbaijan Air Force purchased JF-17 Thunderbolt Block3 light fighter (called "Xiaolong" in Chinese) produced by pakistan international airlines Consortium, and the number of purchased fighters is expected to reach 21.

This figure is not even a fraction of the air force of a big country. However, considering that the total number of active fighters of the Azerbaijan Air Force is only 36 (including MIG -29 fighters, MIG -21 fighters, Su -25 attack aircraft, etc.), these 21 JF-17 Block3 fighters will become the absolute main force of the Azerbaijan Air Force after delivery.

Then, why did Azerbaijan purchase JF-17 Block3 fighters in bulk? Is there a deeper meaning behind this incident?

"Xiaolong" Block3 (Pakistan called JF-17 "Thunderbolt" Block3) made its first flight in Chengdu.

The Naka conflict made Afghanistan accelerate the purchase of "Xiaolong"

The author believes that the most direct driving factor for Azerbaijan to get JF-17 Block3 fighter is the Nagorno-Karabakh conflict. The Naka conflict between Azerbaijan and Armenia. From September 27, 2020 to October 10, 2020, the two sides reached a ceasefire agreement for the first time. However, just a few minutes after the agreement was reached, the armed forces of the two countries clashed again. It was not until November 10 that a comprehensive ceasefire was formally established with the strong intervention of Russia.

However, both Azerbaijan and Armenia are well aware that the ceasefire agreement reached now is only temporary, and since 1989, armed conflicts have broken out between the two countries many times. Moreover, in this Nagorno-Karabakh conflict, Armenia suffered a great loss, and only kept control of a few areas such as the capital of Nagorno-Karabakh. Therefore, the Armenian side will never let it go, and it is likely to accumulate strength and wait for the opportunity to retaliate.

In this case, Azerbaijan must be prepared for the next possible conflict in Nagorno-Karabakh, so purchasing new fighters from abroad is one of the most powerful preparation measures. You know, on December 30th, 2020, Almugahed Anwar Khan, Chief of Staff of the Pakistan Air Force, just announced that JF-17 Block3 fighter was officially put into mass production in Kamla Aircraft Factory of pakistan international airlines Consortium. Then, according to the time of receiving fighters reported by Azerbaijan’s domestic media, it means that among the first batch of JF-17 Block3 fighters put into mass production, there should be some orders from Azerbaijan’s air force in addition to Pakistan’s own orders.

Moreover, Azerbaijan’s domestic media mentioned that these 21 JF-17 Block3 fighters will be delivered within 10 years, which is indeed a bit too long in terms of time. According to the author’s analysis, on the one hand, compared with the previous Block1/2, JF-17 Block3 fighter does have a larger technological upgrade, so from the beginning, the production speed of pakistan international airlines Kamla Aircraft Factory will be slower, and it will take time to gradually increase the production capacity. On the other hand, it is obvious that Azerbaijan is preparing for the next large-scale armed conflict with a time limit of 10 years.

With the successive delivery of JF-17 Block3 fighters, the oldest and backward MIG -21 combat opportunity in Azerbaijan Air Force was eliminated first. After that, some Su -25 attack aircraft and MIG -29 fighters that have reached their flight life will also be replaced by JF-17 fighters. In this way, if war breaks out between Azerbaijan and Armenia again in 10 years, Azerbaijan’s air force with 21 JF-17 fighters will be able to stand on its own, instead of relying on Turkish air force’s F-16 fighters to fight against Armenian air force.

"Jilong" fighter displayed during Zhuhai Air Show.

The most exciting purchasing factor: high cost performance

In fact, in terms of time, as early as 2015, a country once promoted JF-17 fighters to Azerbaijan, and this country is Turkey, which has always maintained friendly relations with Azerbaijan and Pakistan. At that time, Azerbaijan hoped to purchase a new type of fighter with affordable performance and meeting the requirements in bulk to replace the old fighters in active service of its air force. Turkey wanted this order very much, but it didn’t have a suitable model, so it recommended the JF-17 fighter jet jointly developed by China and Pakistan to Azerbaijan. In that year, pakistan international airlines Kamla Aircraft Factory had completed the production task of Pakistani Air Force JF-17 Thunderbolt Block1, and began to switch to the upgraded Block2. Therefore, the Azerbaijani military inspected JF-17 Thunderbolt Block2 light fighter, and the Turkish side also promised to integrate advanced weapons and equipment such as air-to-ground guided ammunition and photoelectric aiming pods developed and produced in the country on this fighter. In this way, Turkish military enterprises can also take a slice of the contract for purchasing JF-17Block2 light fighters from Azerbaijan.

By the beginning of 2019, after more than four years of "running-in", Azerbaijan’s negotiations with Pakistan and Turkey on purchasing JF-17 fighter jets have begun to enter the implementation stage of specific details. However, unexpectedly, on December 27th, 2019, Armenia couldn’t wait to receive the first batch of four state-of-the-art Su -30SM dual-engine dual-seat multi-purpose heavy fighter from Russia. In this way, the Armenian Air Force soon formed an equipment performance advantage over the Azerbaijani Air Force, and the JF-17 Block2 fighter plane that the latter originally planned to purchase was obviously unable to counter the Su -30SM dual-engine dual-seat multi-purpose heavy fighter.

KLJ-7A phased array radar displayed by CLP 14.

Therefore, Russia took this opportunity to actively promote Su -35 and MiG -35, two advanced fighter planes with emphasis on air combat, to counter the Su -30SM dual-engine, two-seat and multi-purpose heavy fighter of Armenian Air Force. The Azerbaijani military delegation was invited to visit aviation enterprises in Russia in April, 2020. After comparison and analysis, the MIG -35 fighter with a relatively cheap price (about US$ 45 million) and a common engine with the MIG -29 was finally selected. Moreover, the pilots of Azerbaijan Air Force also personally tested the MiG -35 fighter and expressed satisfaction with its flight performance and airborne equipment.

After that, the Azerbaijani military formally proposed to Russia the intention of purchasing MiG -35 fighters in bulk. Unexpectedly, after the outbreak of the Naka War in September 2020, Russia frozen the consultation with Azerbaijan on the purchase of MiG -35 fighters. Of course, in order to be fair, Russia did not provide support to the Armenian Air Force, which made it impossible for the four Su -30SM dual-engine, two-seat multi-purpose heavy fighter equipped by the country to take off. As a result, when the Turkish Air Force F-16 fighters "stranded" in Azerbaijan directly participated in the war, they quickly took control of the air superiority over the Naka area, and there was basically no suspense about the outcome of the war between the two sides.

On November 10, 2020, after the two sides formally ceased fire under the supervision of Russian peacekeeping forces, Azerbaijan finally decided to purchase JF-17 fighter jets from Pakistan without hesitation. Of course, this time Azerbaijan has chosen the latest Block3 version instead of the Block2 version in 2015. In terms of performance, Block3 version is weaker than Su -30SM heavy fighter in terms of flight performance, such as ceiling, flight speed, maneuverability and bomb load, and has certain advantages over the latter in terms of airborne avionics system and airborne weapons and ammunition.

Xiaolong can carry many types of precision guided ammunition.

Su -30SM heavy fighter is equipped with NO11R passive phased array radar, while JF-17 Block3 fighter is equipped with foreign trade active phased array radar newly developed in China. According to CLP 14, the research and development unit of this type of radar, the performance of JF-17 equipped with active phased array radar has reached the same level as that of AN/APG-81 equipped with American F-35 fighters. Therefore, JF-17 Block3 fighter is superior to Su -30SM heavy fighter in fire control radar performance.

In addition, according to the information disclosed by the Pakistan Air Force, JF-17 Block3 fighter will also be equipped with foreign trade models of a new generation of air-to-air missiles developed by China, namely PL-10E short-range combat air-to-air missile and PL-15E long-range air-to-air missile. Especially PL-15E long-range air-to-air missile, its overall performance has surpassed the most advanced AIM-120D long-range air-to-air missile in the United States, and it is the best long-range air-to-air missile in the world at present. In this way, with the powerful combination of active phased array radar and PL-15E long-range air-to-air missile, JF-17 Block3 fighter can take the lead in attacking Su -30SM heavy fighter in over-the-horizon air combat. Previously, the Pakistan Air Force’s F-16 Block52 fighter shot down the Indian Air Force’s Su -30MKI fighter by firing AIM-120C long-range air-to-air missiles in the air battle in February 2020, which proved that medium or light fighters can also defeat heavy fighter by adopting appropriate tactics. Therefore, by purchasing JF-17 Block3 fighters, Azerbaijan can also gain experience from Pakistan on how to fight against Su -30SM heavy fighter.

In addition, from the point of view of logistics support, JF-17 Block3 fighter is also superior to MIG -35. First of all, Turkey, Pakistan and Azerbaijan have maintained good diplomatic relations for a long time, which can continuously guarantee the supply of airborne ammunition and spare parts. Moreover, JF-17 Block3 fighter adopts ——RD-93MA medium thrust turbofan engine, which is also a development model of Russian RD-33 series, so the engine support system of MIG -29 fighter can be used. Of course, if Azerbaijan is worried that it may be "stuck in the neck" by Russia in the future, it is also possible to use the WS-13 medium thrust turbofan engine developed by China on its JF-17 Block3 light fighter.

　　Sinopec employees work on the site of the new refinery project in Kuwait. Kuwait is one of the first countries to respond to China’s "Belt and Road Initiative". Photo courtesy of Xinhua News Agency

　　As one of the highlights of the second "Belt and Road" summit forum, today’s forum will hold an entrepreneur conference for the first time. Yesterday, Chen Zhou, vice president of the China Council for the Promotion of International Trade, revealed at the press conference held at the summit forum that nearly 900 representatives from international organizations, government departments, trade and investment promotion institutions and associations, enterprises, etc. will attend the conference, including 90 Fortune 500 enterprises and 78 Fortune 500 enterprises in China. The conference will organize nearly 1,000 one-on-one talks between Chinese and foreign enterprises, and a number of cooperation projects will be signed on site.

　　achievement

　　The localization rate of overseas institutions of central enterprises exceeds 85%

　　According to Xia Qingfeng, director of the Propaganda Bureau of the State-owned Assets Supervision and Administration Commission, there are currently 3,120 projects undertaken by central enterprises along the Belt and Road, which are distributed in various fields such as infrastructure construction, energy resources development, international capacity cooperation and industrial park construction. At present, among the infrastructure projects that have started or are planned to start, the number of projects undertaken by central enterprises accounts for more than 60%, and the contract amount accounts for nearly 80%.

　　In terms of infrastructure construction, central enterprises have promoted the interconnection of countries along the route, and in terms of international capacity cooperation, central enterprises have also promoted the economic development of relevant countries. Xia Qingfeng introduced that central enterprises have successively carried out more than 60 oil and gas cooperation projects in more than 20 countries, strengthened technical exchanges and sharing with partners in mineral resources development, and effectively improved the capacity and level of energy and mineral resources development in relevant countries.

　　In addition, central enterprises have also helped the economic transformation and upgrading of the host country. For example, Xia Qingfeng said that the Sino-Belarus Industrial Park jointly developed by SINOMACH and China Merchants Group is the largest project of economic and trade cooperation between China and Belarus. At present, 43 enterprises have entered the park, with an agreed investment of nearly 1.1 billion US dollars, which has promoted local employment and tax revenue, and deepened the professional cooperation between Belarus and other countries, including China; The sugar factory project undertaken by SINOMACH and SDIC in Ethiopia has made Ethiopia the country with the largest sugar production capacity and the most advanced technology in Africa.

　　At the same time, central enterprises still insist on localized development in the local area. Nearly 85% of the employees in the overseas institutions of central enterprises are local, and the localization rate of some enterprises, such as the Indonesian branch of PetroChina and the Pakistani branch of China Mobile, is as high as 99%.

　　In addition to providing direct jobs, central enterprises have also promoted local indirect employment and provided high-quality training for overseas employees, such as selecting outstanding employees from CCCC for training in China, which has improved their professional quality and ability.

　　274 private enterprises participate in the construction of the "Belt and Road"

　　Since the "Belt and Road Initiative" was put forward in 2013, the willingness and ability of private enterprises to participate in the "Belt and Road" construction have been continuously enhanced, and the degree of internationalization and competitiveness have also been continuously improved.

　　Ma Jun, director of the Liaison Department of the All-China Federation of Industry and Commerce, said that in 2017, the total import and export trade between private enterprises and countries along the Belt and Road was US$ 619.98 billion, accounting for 43% of the total trade volume between China and countries along the Belt and Road, with a growth rate of 12.1%. Among them, the export value was 432.54 billion US dollars, accounting for 55.9%, with an increase rate of 8.9%; The import value was US$ 187.44 billion, accounting for 28.1%, and the growth rate was 11.9%. According to the report of the Top 500 Private Enterprises in China, 274 private enterprises in China participated in the Belt and Road construction in 2017, accounting for more than 50%, such as Huawei, Geely, TCL and Sany Heavy Industry, which promoted the infrastructure improvement and economic development of the host country and made positive contributions to solving local employment.

　　"At present, China has established 113 overseas economic and trade cooperation zones, with private enterprises leading the majority." For example, Ma Jun said that the Sihanoukville Special Economic Zone built in Cambodia by Jiangsu Hodo Group Co.,Ltd. attracted 153 enterprises from China, Europe, America, Japan, South Korea and other countries and regions to settle in and created 29,000 jobs. Up to now, 113 enterprises have settled in the Thai-Chinese Luo Yong Industrial Park built by Zhejiang Huali Group in Thailand, which has solved more than 30,000 local jobs and driven China enterprises to invest more than 3 billion US dollars in Thailand.

　　This year, in order to further improve the guidance service for private enterprises to participate in the "Belt and Road" construction, the All-China Federation of Industry and Commerce will regularly participate in bilateral and multilateral institutional activities under the framework of national cooperation, including in-depth participation in the 2019 China International Import Expo, full implementation of the four tasks of the Beijing Summit of the China-Africa Cooperation Forum in 2018, and holding activities such as the China-Africa Private Economic Cooperation Forum with the theme of "Helping China-Africa Manufacturing Cooperation".

　　scale

　　900 delegates attended the meeting.

　　Chen Zhou, vice president of the China Council for the Promotion of International Trade, said that this entrepreneur conference has three characteristics: large scale, high level and strong representation of participating enterprises. A total of nearly 900 representatives from international organizations, government departments, trade and investment promotion institutions, associations and enterprises attended the meeting, including 500 Chinese representatives and more than 300 foreign representatives.

　　Among the participating enterprises, Chinese enterprises include mainland and some Hong Kong and Macao enterprises, while foreign enterprises cover all 88 countries and regions attending the summit forum, achieving full coverage of foreign leaders attending the forum.

　　These enterprises include well-known enterprises such as Tesla, small and medium-sized enterprises, leading enterprises in traditional industries such as energy and agriculture, and outstanding representative enterprises in new economic formats such as cross-border e-commerce, including 90 Fortune 500 enterprises, 78 China Fortune 500 enterprises, more than 100 central enterprises and more than 200 private enterprises.

　　Chen Zhou introduced that the agenda of the entrepreneur conference includes four links, the first is the plenary session; The second is the signing ceremony. There will be a number of cooperative projects between Chinese and foreign enterprises involving a wide range of fields, covering a wide range of countries, with great basic role, strong demonstration effect and many livelihood projects for on-site signing, and follow-up services will be provided for the implementation of these projects after the meeting; The third is the docking negotiation between Chinese and foreign enterprises; The fourth is the closing ceremony, which gives a brief summary of this conference.

　　Text/reporter Dong Xin

1905 movie network news　On the evening of November 18th, the second Chinese documentary film conference "Golden Gull" was held in Zhuhai, Guangdong. Eight films stood out from the 32 entries and won nine honors. Before the closing ceremony, the conference also held the "Glory Avenue" ceremony, where many of the finalists first met the audience.

　

In the category of works, he won the special recommendation for the annual documentary film works; Get the recommended works of natural science; Get the recommended works of culture and history; "Just Run" won the recommended works of social documentary; Get the recommended works of international communication.

　

Among the individual honors, "The Direction of Savoie Flowing" Chen Danyan became the director specially recommended by the Organizing Committee; "Snow Leopard and Her Friends" became the photography specially recommended by the organizing committee; Become a special recommended clip of the organizing Committee; Chad Cannon became a special sound effect recommended by the organizing Committee.

　

"Thank you for the Chinese Documentary Film Conference, thank you for judging teachers, and thank you for all the people who have made this film. Film creation is an endless road, and we will continue to work hard." When receiving the award on stage, the producer of Snow Leopard and Her Friends said with great emotion. The film took six years to shoot, and it was not easy to go all the way. Not long ago, the film just won the Best Documentary Award in the 36th China Golden Rooster Award.

　

"This year’s competition is particularly fierce. There are works that have won the Golden Rooster Award for Best Documentary, as well as movies on the theme of Winter Olympics. It is really unexpected to win the award." Standing in the spotlight of the podium, the director of "Invisible Peak" shared his mental journey of winning the prize. At the same time, he also said that winning the film is not a personal victory, but a victory for all filmmakers. I hope that the Chinese documentary film will get better and better.

　

When the director of "Not an Island" frankly filmed the film, he was deeply impressed by the fact that the recording engineer was afraid to move because of the mosquito bites on his arm holding the equipment in order to ensure the radio quality. The music part of this film was completed online, and the composer Richard Cannon was deeply moved by the kindness of Chinese presented in the film.

　

In addition, Liu Shihua, an internationally renowned violinist and pianist, brought classic songs such as Meditation to the audience. It is worth mentioning that 45 years ago, the Central News Recording Film Studio filmed a documentary called "Spring Bud", and Lv Siqing, who was eight years old at that time, was one of the masters of the film.

　

This year’s Chinese Documentary Film Conference is organized with the concept of "China characteristics, international vision and humanistic feelings", aiming at paying tribute to ordinary people in the industry, attracting more high-quality resources into the industry to expand the market space, and promoting the high-quality development of documentary films in China.

Notice of the State Press and Publication Administration on Carrying out the Verification of Newspapers in 2023

Guoxin Departure Letter [2024] No.2

The press and publication bureaus of all provinces, autonomous regions, municipalities directly under the Central Government and Xinjiang Production and Construction Corps, the ministries and commissions of the central and state organs, the newspaper departments of people’s organizations, and the Propaganda Bureau of the Political Work Department of the Central Military Commission:

According to the "Regulations on the Administration of Newspaper Publishing", "Measures for the Annual Verification of Newspapers and Periodicals" and other relevant regulations, the notice on doing a good job in the verification of newspapers in 2023 is as follows.

I. Verification Time

20 February to 31 March 2024

Second, the key points of verification

(1) Key verification contents

1. Content orientation and quality. Whether newspaper publishing units always take studying, propagating and implementing the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era as their primary task, thoroughly study, propagate and implement the Supreme Leader’s cultural thought, resolutely defend the "two establishments", strengthen the "four consciousnesses", strengthen the "four self-confidences" and achieve the "two maintenances", persistently use the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era to forge a soul, and continue to push the party’s innovative theory armed forces to go deep and practical; Whether it is clear-cut to adhere to the correct political direction, public opinion orientation and value orientation, adhere to unity, stability, encouragement and positive publicity, sing the main theme, carry forward positive energy, and consolidate and expand the mainstream ideological public opinion in the new era of endeavor; Whether to put social benefits in the first place and realize the unity of social benefits and economic benefits; Whether to publish bad and harmful information content such as laws and regulations prohibiting publication, guiding problems, vulgarity and kitsch, and endangering social morality; Whether to compile and publish overseas news information products without authorization; Whether there are quality problems such as the quality of editing and proofreading, the quality of publishing form is unqualified, and the quality of publishing can not meet the prescribed standards for a long time.

2. Publishing qualification and ability. Whether the newspaper organizer strictly implements the ideological work responsibility system and fully performs the responsibility of "managing people, managing affairs and managing assets"; Whether there are non-public capital components in the capital structure of newspaper publishing units and competent organizers; Whether the newspaper publishing unit has a sound guidance and quality management rules and regulations, whether it strictly implements the editing management system such as separation of editing and management, "three audits and three schools", whether it can carry out publishing activities normally, and whether there is a situation that its business has deteriorated and it is insolvent; Whether the main person in charge of the newspaper publishing unit meets the relevant regulations and holds a valid post training certificate.

3. Compliance with the law. Whether the newspaper publishing unit changes the licensing matters such as the competent organizer and business scope without authorization, whether it establishes local institutions without authorization, whether it delivers the sample newspaper in time according to the regulations, whether it has not been put on record or closed for more than 180 days, whether it has published illegal advertisements and been notified and punished by the relevant departments, and whether there are illegal and illegal problems such as selling, renting, transferring the serial number, layout and publishing license; Whether the employees have any illegal issues such as publishing job information without authorization, illegally setting up new media accounts such as Weibo WeChat, illegally applying for a journalist’s card, news extortion and false news.

4. Media construction and management. Whether newspaper publishing units resolutely implement the decision-making arrangements of the CPC Central Committee and further promote the construction of all-media communication system, whether to establish and improve an integrated system and mechanism that adapts to the production and communication of media, and whether to achieve unified online and offline guidance and management requirements for newspapers and new media; Whether there are irregularities in the operation and management of the new media and other serious violations of laws and regulations.

(2) Key verification units

1 newspaper publishing units whose newspaper names and business scope have changed in the last two years.

2 newspaper publishing units that have stopped publishing, stopped publishing, failed to publish normally for a long time, and have no publishing conditions.

3. Newspaper publishing units that have problems in violation of laws and regulations, are suspected of violating laws and regulations, or the masses report that there are content-oriented errors, news extortion, false news and other problems.

4 newspaper publishing units with low publishing quality and prominent editing and proofreading errors in recent years.

Third, organize the implementation

The press and publication bureaus of all provinces, autonomous regions, municipalities directly under the Central Government and Xinjiang Production and Construction Corps are responsible for the annual verification of local newspapers, and the Propaganda Bureau of the Political Work Department of the Central Military Commission is responsible for the annual verification of military newspapers.

Newspapers published in Beijing by ministries and commissions of the central and state organs and people’s organizations are verified by the Beijing Municipal Press and Publication Bureau. The central and state organs, ministries and commissions, people’s organizations and newspaper departments should actively cooperate with the provincial press and publication management departments to do the annual verification work.

The State Press and Publication Administration is responsible for the unified organization, deployment, supervision and guidance of the annual verification of national newspapers.

Iv. verification procedures

(1) Unit self-inspection. The newspaper publishing units shall carefully conduct self-examination and self-correction according to the requirements of this notice, write an annual self-inspection report, log in to the "2023 Annual Newspaper Verification System" on China reporter website, fill in and print the "2023 Annual Newspaper Verification Form".

(two) report to the competent organizer for inspection. Each newspaper publishing unit will submit the annual self-inspection report and the paper materials of the 2023 Annual Newspaper Verification Form to the organizer and the competent unit, and the competent organizer will conduct inspection, issue audit opinions and affix the official seal on the 2023 Annual Newspaper Verification Form.

(three) reported to the provincial press and publication management department for verification. Each newspaper publishing unit will submit the 2023 Annual Newspaper Verification Form stamped with the official seal of the competent organizer, together with the annual self-inspection report, newspaper sample report and other verification materials, to the provincial press and publication management department. Provincial press and publication management departments shall carefully verify paper materials according to laws and regulations, log in to the "2023 Annual Newspaper Verification System" to review the information provided by newspaper publishing units and approve the verification opinions. For key verification units, the verification opinions should be approved on the basis of investigation, conversation and on-the-spot inspection.

(4) Submitting it to the State Press and Publication Administration. The provincial press and publication management departments shall summarize and submit the 2023 annual newspaper verification report and the 2023 annual newspaper verification results catalogue of local newspapers through the "2023 annual newspaper verification system". The annual verification report should include the annual verification measures and results, the basic situation of newspaper publishing and achievements, compliance and discipline, the effectiveness of integration and development, as well as existing problems, difficulties and suggestions. The annual verification report in 2023 and the catalogue of newspaper verification results must be submitted in another paper document.

The State Press and Publication Administration will supervise and inspect the work in key areas, conduct targeted spot checks on key verification units this year, and inform the provincial press and publication management departments of the annual verification work as appropriate.

V. Verification requirements

(a) focus on strengthening the organization and implementation. All relevant management departments should strengthen responsibility, strengthen organization and leadership, act quickly and make careful arrangements. Combined with the actual situation of the local department, we carefully formulated specific work plans, innovated management methods, adjusted and optimized verification measures, strengthened supervision and inspection and spot checks, and ensured that the annual verification work was completed with high standards and high quality. All newspaper publishing units should implement the main responsibility, refine measures according to the annual verification requirements, and arrange special classes to implement them, so as to ensure the efficient completion of the annual verification materials filling and submission within the prescribed time limit.

(2) Adhere to strict examination and control. All relevant administrative departments should adhere to the word "strictness", strictly verify procedures, strictly regulate standards, severely punish accountability, and strictly block management loopholes. It is necessary to highlight key verification, establish key supervision files in combination with the actual daily supervision work such as newspaper review, quality inspection, social benefit evaluation and case investigation, and conduct comprehensive inspection and strict verification one by one according to the requirements of verification work. It is necessary to strictly examine and verify the verification conclusion in accordance with the Measures for Annual Verification of Newspapers and Periodicals. Those who suspend the verification, fail to pass the verification and do not participate in the verification should explain the reasons and the treatment measures to be taken.

(three) to ensure the quality of verification data. All relevant management departments should tighten the compaction responsibility chain, strengthen the verification data audit and check, and focus on the important verification data by comparing it with previous verification data and daily management data to ensure that the verification data is complete, true, standardized and accurate. If the verification data reported by the newspaper publishing unit is incomplete, untrue and irregular, it shall be returned, and if it still does not meet the requirements after re-reporting, the verification shall be suspended. Newspaper publishing units should strengthen the awareness of verifying data quality, carefully collect and standardize the filling, do not resort to deceit or perfunctory things, and lay a solid foundation for the quality of source data.

(4) Do a good job in follow-up work. It is necessary to do a good job in the follow-up work of annual verification in accordance with the relevant provisions of the Regulations on the Administration of Newspaper Publishing and the Notice on Standardizing the Procedures for Cancellation of Newspapers. For newspapers that fail to participate in the annual verification as required, fail to participate in the annual verification after being urged, and fail to pass the annual verification, the local provincial press and publication administration department shall apply to the State Press and Publication Administration for revoking its newspaper publishing license. For newspapers that are closed, closed, unable to be published normally for a long time, and no longer have publishing conditions, practical measures should be taken to promote their deadline for transfer or closure. On the initiative of the organizer in charge of the newspaper, it should be submitted to the State Press and Publication Administration in a timely manner for filing and cancellation of registration.

State Press and Publication Administration

January 11, 2024

(Contact: Wang Qi, Tel: 010-83138397, Address: No.40, Xuanwumenwai Street, Xicheng District, Beijing)

　　Japanese rite of passage

　　Overseas network April 1 STAccording to Japan’s Yomiuri Shimbun, the amendment to Japan’s Civil Law came into effect on April 1, and the adult age in Japan was officially lowered from 20 to 18. According to the amendment, at the age of 18, you can independently sign financial contracts such as credit card processing, investment and consumption, but you still need to be at least 20 years old to smoke, drink or participate in public gambling.

　　In 1876, Japan in Meiji era defined 20 years old as the age of adulthood for the first time. Japanese media pointed out that this is the first time that Japan has adjusted the age of majority in the Civil Law after 146 years. Since most countries in the Organization for Economic Cooperation and Development (OECD) adopt the form of "18-year-old adults", Japan has also decided to adjust to international standards. Specifically, Japanese adults over the age of 18 can sign contracts such as mobile phones and credit cards without their parents’ consent, and can also apply for passports valid for 10 years. The marriage age of women is adjusted from 16 to 18, just like that of men.

　　Earlier, some media pointed out that the aging of Japanese society is becoming more and more serious, and lowering the age standard for adults is intended to encourage young people to enter society early and participate in social life. However, some experts worry that many 18-and 19-year-olds lack social experience and are easily deceived without the protection of guardians. The current Japanese law stipulates that minors or their guardians have the right to cancel contracts signed without the consent of their guardians. After the new regulations come into effect, people aged 18 and 19 will lose relevant legal protection. (Overseas Network-Wang Shanning)

During my first few years in Japan, my interests were mainly focused on two things: one was to study media law, and the other was to try to run the media. The former is the main business and the latter is a sideline, but this sideline takes up a lot of my time. In those years, I participated in the establishment of Japanese Students Abroad, China Economic Times, and Japanese-Chinese Medicine Exchange. At this time, the Japanese newspaper industry is surging-according to a survey by the Japan Press Association, the circulation of Japanese newspapers in 1997 was as high as 53.77 million copies, so I can count it as a success.

Compared with other countries, Japanese newspaper industry has several remarkable characteristics: first, the number of publications is huge; Second, newspapers are issued directly, and the sales network covers the whole country; Then the major newspapers belong to the "senior mass newspaper", unlike the European and American newspapers, the "senior newspaper" and "mass newspaper" are completely different.

Today, with the decline of paper media, there are still more than 100 newspapers "alive" in Japan, and one third of them are divided into two versions: "Korean issue" and "evening issue". The largest Yomiuri Shimbun is published nearly 10 million times a day. Japanese people are the people who love reading newspapers in the world. Many families subscribe to two newspapers, a national newspaper and a local newspaper. According to a survey in 2008, 90% of Japanese people have the habit of reading newspapers every day.

In the 1990s, domestic weekly newspapers and metropolis newspapers rose, and the China Newspaper Association sent many delegations to visit Japan. I have set up a bridge between China Press Association and Japan Press Association, and have done many projects to promote exchanges between the two sides. At that time, the domestic newspaper industry was in a period of rapid expansion, and many places lacked newspapers, newsprint and even ink. The exchanges between the two sides mainly focused on operation and management. For the Japanese newspaper industry, the domestic media is very yearning.

In Japan, newspapers belong to the private sector and are self-financing for the market. The state neither "owns" newspapers, nor subsidizes them, nor is it in a position to dictate their contents. More than half of the income of the paper media comes from sales, and the readers are the parents of food and clothing, so the distribution and service of Japanese newspapers are also directly oriented to readers. In Japan, 95% newspapers are delivered directly to subscribers’ homes by newspaper couriers, rain or shine. It is a part of many Japanese people’s life to have breakfast and read morning newspapers. Day after day, they gradually develop their attachment to type and paper.

High-quality distribution and service are considered to be one of the main reasons for Japanese newspapers to retain readers. In my opinion, the best service of newspapers comes from truth. Japanese newspapers have a good record of objectivity. This stems from the "freedom of the press" guaranteed by the postwar constitution. In 1947, the Japanese Constitution prohibited any form of news censorship. On this basis, the principle of "objectivity" and "neutrality" of newspapers becomes possible. Unlike European and American media, Japanese newspapers keep a distance from politics while presenting facts. Politicians do not directly intervene in the media, and journalists will not turn to politics. Subscribers rarely subscribe to a newspaper because of their political stance, because the editorials of these newspapers are not very different. In a survey last year, the credibility score of newspapers reached 68.7 points (out of 100 points), which was significantly better than the 51.4 points of online new media.

However, the crisis is also obvious. In the Heisei era, the paper media experienced a process of reaching the peak and then slipping. Last year, Japanese newspapers published 39.9 million copies a day, which greatly exceeded the global level, but it has shrunk by about a quarter compared with the peak of 20 years ago. As mentioned earlier, the revenue of Japanese newspapers mainly depends on selling newspapers, and the shrinking circulation means that the income of publishers decreases. According to statistics, the total sales of Japanese newspapers decreased by about 458 billion yen (about 29.1 billion yuan) in the decade from 2003 to 2013. In the late Heisei generation, it has become normal for print media to attack each other in order to compete for declining subscribers.

There are cracks in the business model on which Japanese newspapers depend, and this crack will become more and more obvious with the aging of the "lump generation". The so-called "mass generation" was born shortly after the war, and has developed the habit of reading newspapers since childhood, and is the most loyal reader of newspapers. These people are now over 70 years old. According to statistics, the "healthy life expectancy" of Japanese men is 71 years old, while that of Japanese women is 74 years old. Later, they will either enter the nursing home or gradually become too tired to read. At that time, the wave of newspaper subscription cancellation will come.

Young people who grew up in the internet age are not attached to newspapers, and they don’t even watch TV. Surfing the internet is their daily life, and more than 90% of Japanese in their twenties and thirties are netizens. According to a survey conducted by the Press and Communication Research Association last year, in Japan, the number of people browsing news through mobile phones or computers has exceeded the readers of early newspapers.

Personally, I have less and less time to read newspapers. This is not just a matter of time, but that newspapers are no longer an irreplaceable source of information. In the past, news that could only be obtained by reading newspapers and watching TV can now be easily obtained online, even without the need for professional news organizations to provide it.

In the early 1990s, when I first arrived in Japan, there was often no news of China in the mainstream Japanese media for several days, as if there was no such country as "China" on the earth. My fellow students and I founded China Overseas Students Daily and China Economic Times to fill this gap. The former is aimed at the minority group of "Japanese students studying abroad" and published in both Chinese and Japanese languages; The latter is for Japanese readers and published in Japanese. Later, the two newspapers both disappeared at the door of the internet age, unable to find a new position, and lack of editing and editing power, which were the main reasons for the suspension of publication.

1995 was called the "first year of the Internet" in Japan. In that year, traditional media began to enter the network, and the media performance became more diversified. In 1997, the circulation of Japanese newspapers reached its peak, and has been shrinking year by year since then. People generally attribute this to the impact of the internet age. In fact, Achilles’ heel is different for different newspapers. For western mainstream media, the loss of advertising is a fatal blow, but the main income of Japanese newspapers does not depend on advertising. What Japanese newspapers lack is, I think, in-depth information and investigative reports that only professional media can provide. This shortcoming has always existed, but it is only in the Internet age that Japanese newspapers have accelerated their depreciation.

Reporters Without Borders released media freedom in 180 countries and regions around the world in April this year, and Japan ranked only 67th, ranking last in the Group of Seven. Why is this happening? As mentioned above, Japan’s Constitution guarantees freedom of the press, which is the same as other countries in the G-7, except that there is a "press club" system in Japan.

"Journalists’ Club" is an exclusive organization established by Japanese government departments and business clubs at all levels for the media. Only club members can obtain the first-hand information and data provided by the government and relevant clubs. There are hundreds of such press clubs all over Japan, and there are special "press rooms" from the Prime Minister’s Office to the Tokyo Stock Exchange. Through the club, journalists and so-called authoritative sources have formed a mutually beneficial "non-confrontational" relationship-journalists can easily get fed without having to chase after them, and sources regulate information release to realize public opinion management.

This system has been criticized by foreign countries, thinking that it has actually caused "self-censorship" of the media. Japanese newspapers are full of news from journalists’ clubs, and there are few in-depth investigative reports and even few critical reports. As mentioned above, Japanese newspapers don’t tell lies, but truth doesn’t mean truth, which is often hidden under fragmented facts and needs to be excavated by journalists. The reason why the media is important to a democratic society is that it builds an information base for people’s political participation. Only when people are fully informed can people’s autonomy become possible. Unfortunately, Japanese newspapers are not so conscious.

Martin Fackler, former director of The New York Times branch in Japan, noticed that the media are very popular with Japanese fresh graduates because of their high salaries and comparable treatment to banks, securities companies and trading houses. This kind of "motivation" makes Japanese journalists more like "wage earners". Unlike American journalists from the grassroots, they lack professional passion and confidence in questioning dignitaries.

At present, Shinzo Abe has become one of the longest-serving prime ministers in Japan, thanks in part to the media. Every major newspaper in Japan has a column of "The Prime Minister’s Movement" to report the whereabouts of the Prime Minister. It is not difficult to find that almost all the heads of major media are Abe’s guests. According to some statistics, since returning to the post of Prime Minister in 2012, the number of times Abe has had dinner with media people has greatly increased. Today’s Japanese media have little criticism of Abe’s government. "I’m not so much worried about the Abe regime that controls the media," Martin Fakler sighed. "I’m more worried about the Japanese media so easily."

In the 2010s, the life of Japanese newspapers became more and more difficult. Of course, they will not sit still. Many newspapers publish online editions and offer them to subscribers at very low prices. In addition, there are various plans and promotions for specific groups, such as launching special topics for women or "student subscription prices" for young people to attract more subscribers and readers. However, the declining sales volume year by year shows that these methods are not effective, at least not enough to reverse the decline. Perhaps it is time for Japanese newspapers to consider a reporting strategy outside the press club.

Near the Dome Gymnasium in Tokyo, there is a dormitory for international students named "Houleliao". The entrance and floor are inlaid with green glazed tiles, which is full of ancient meaning. It used to be the "Manchukuo Students’ Club for Studying in Japan", but it has been transformed into the dormitory for international students of the Japan-China Friendship Club. I remember that my room was Room 104, which was once the editorial department of China Overseas Students.

In the past 30 years, only the Japanese-Chinese Medicine Exchange magazine, the three media I participated in, has survived, and I heard that it has developed well. Perhaps, yesterday’s "public" has collapsed, people no longer read the same newspaper at the same time, and today’s media must satisfy countless "minorities" with varied tastes.

—–

Author Darren Liu is a professor at the Department of Comprehensive Policy and Graduate School of Xinglin University.

　　Refine the definition of domestic violence and make it clear that it is also domestic violence that commits violations through the internet; Improve the mandatory reporting system, and include those who are unable to report due to old age, disability, serious illness, coercion, intimidation and other reasons into the protection object; Creatively expand the protection object, and make it clear that minors who witness domestic violence are victims of domestic violence …

　　A few days ago, the Measures for the Implementation of the Anti-Domestic Violence Law of People’s Republic of China (PRC) in Guangdong Province (hereinafter referred to as the Measures) was voted by the 22nd meeting of the Standing Committee of the 13th National People’s Congress of Guangdong Province and will be implemented on October 1, 2020.

　　It is understood that the "Measures" have a number of highlights reflecting Guangdong characteristics. The relevant person in charge of the Guangdong Women’s Federation, the drafting unit, said that it is of great significance for the Measures to innovate relevant work systems and measures and strive to build an anti-domestic violence prevention and control system with Guangdong characteristics to promote the province’s anti-domestic violence work, safeguard the legitimate rights and interests of women and children, promote family harmony and maintain social stability.

　　Chen Yongkang, deputy director of the Social Committee of the Guangdong Provincial People’s Congress, introduced that during the drafting of the Measures (Draft), relevant systems were established to solve the problems existing in the current anti-domestic violence work, such as unclear division of responsibilities among departments, nonstandard handling of complaints, difficulty in giving evidence to victims of domestic violence, and insufficient assistance to victims, and efforts were made to legislate against the problems and solve the problems through legislation. At the same time, learn from the experience of brother provinces, adapt to local conditions, and do not simply transplant.

　　Li Mingshun, secretary of the Party Committee and professor of China Women’s University, believes that the overall characteristics of the Measures are the most striking: First, it highlights the responsibility of public power to moderately intervene in domestic violence; Second, it is emphasized that the prevention and treatment of domestic violence must adhere to the victim-oriented principle and give priority to the rescue of victims.

　　It is understood that the "Measures" innovate relevant work systems and measures, presenting ten highlights.

　　Highlight 1: Domestic violence is expressed by sub-items, and "freezing hunger", "stalking", "harassing" and "spreading privacy" are clearly defined as domestic violence.

　　The Measures itemize domestic violence from five aspects: injury, restriction of personal freedom, threat to personal safety, mental aggression and other domestic violence. According to the needs of work practice and in response to social concerns, freezing hunger, confinement, stalking, harassment, slander and spreading privacy are clearly defined as domestic violence. Clearly through the Internet and other means to implement the relevant violations, but also domestic violence.

　　Highlight 2: Anti-domestic violence implements social co-governance, and if the victim is found to face personal safety threats, he should call the police in time.

　　Several articles of the Measures respectively stipulate the responsibilities and obligations of people’s organizations, village (neighborhood) committees, social organizations, enterprises and institutions to carry out anti-domestic violence. It is stipulated that any unit or individual has the right to dissuade the ongoing domestic violence, and the victim who is threatened by personal safety shall report the case to the public security organ in time.

　　Highlight 3: Build a comprehensive prevention system for anti-domestic violence work, and bring domestic violence prevention work into grid management.

　　The "Measures" respectively define the responsibilities of all parties concerned around strengthening the publicity and education of family virtues and anti-domestic violence laws and regulations, conducting business training, promoting the construction and sharing of information resources, and resolving conflicts and disputes between marriage and family. Among them, people’s governments at all levels are required to incorporate family education guidance services into the urban and rural public service system; Require the civil affairs department to guide the marriage registration authority and provide marriage and family counseling services for the parties involved in marriage registration; Schools and kindergartens are required to carry out self-protection awareness publicity and education for students and children.

　　Highlight 4: Establish and improve the linkage mechanism of anti-domestic violence, and handle major cases with bad social impact together.

　　The Measures clarify the responsibilities of the people’s governments at or above the county level to establish and improve the linkage mechanism against domestic violence. Require the first department and unit to do a good job of acceptance, follow-up and referral according to their job responsibilities; Major cases of domestic violence involving the responsibilities of multiple departments and units or cases of domestic violence with bad social impact shall be handled jointly with other relevant departments and units.

　　Highlight 5: Improve the mandatory reporting system and expand the protected objects and reporting subjects.

　　In terms of mandatory reporting, people who cannot report due to old age, disability, serious illness, coercion, intimidation and other reasons are included in the protection object, and people’s mediation organizations and their staff are added as the subject of mandatory reporting.

　　Highlight 6: Standardize the public security organs to receive the police, and issue a warning in "four situations".

　　The public security organs are explicitly required to include the domestic violence alarm in the scope of the "110" police service. After receiving the domestic violence report, they should go to the police in time, make a police record, and do a good job in stopping domestic violence, collecting evidence, finding out basic facts, assisting in rescue, identifying injuries, assisting in asylum, and informing victims of their rights. The public security organ shall accept and investigate domestic violence in violation of public security administration according to law; Anyone suspected of committing a crime shall file a case for investigation according to law. The public security organ shall issue a warning if the circumstances of domestic violence are relatively minor, and the public security administration punishment is not given according to law, which is in line with one of the four situations, such as "failure to obtain mediation from the victim".

　　Highlight 7: Enrich the measures of personal safety protection orders, and you can apply for multiple protection measures, and the court will make them in batches.

　　The Measures stipulate that the personal safety protection order can take the following measures: prohibition order, departure order and removal order. Where the applicant is required to apply for a number of habeas corpus measures, the people’s court may make them several times in batches.

　　Highlight 8: Special chapter provides assistance to victims of domestic violence, and temporary shelters should protect the privacy of victims.

　　Attach importance to the assistance to victims, and set up a special chapter on "assistance to victims of domestic violence" to provide victims with multi-level, diversified and three-dimensional assistance from temporary shelter, social assistance, legal aid and judicial assistance, covering temporary accommodation, legal needs, psychological services and difficult assistance.

　　Highlight 9: Improve the family investigation system and the lawyer’s investigation and evidence collection system, and promote the solution to the problem of difficult proof.

　　It is clear that in the civil action of domestic violence, if the victim cannot collect evidence by himself due to objective reasons, he can entrust a lawyer to investigate and collect relevant evidence according to law.

　　Highlight 10: Creatively expand the object of protection, and minors who witness domestic violence are victims of domestic violence.

　　Strengthen the protection of minors and make it clear that minors who witness domestic violence are victims of domestic violence.

Original Bajiuling Wu Xiaobo Channel

It may be difficult for pharmaceutical companies to embark on the road of OEM, but it is not a long-term solution after all.

Text/Ba Jiuling (WeChat WeChat official account: Wu Xiaobo Channel)

01

These things you bought online are probably branded products.

Have you bought scar cream, hair tonic, warm palace stickers, diet pills and other health care products online? If these products come from well-known pharmaceutical companies such as Renhe, Tongrentang and Xiuzheng, will you have more trust, even if its price is higher than similar products, will you pay for them?

But in fact, the products you bought are probably not from the pharmaceutical companies’ own factories, but are OEM products.

For example, Tmall’s "Medicine Capital Renhe Flagship Store" has a monthly sales of 10,000+and more than 7,000 comments. According to the product details page, this product is from Renhe Pharmaceutical, but it does not appear in the product list of Renhe Pharmaceutical official website.

According to the approval number of this product "G20180064", minibus found the registration information of this product in official website of the Food and Drug Administration, which showed that the manufacturer was "Guangzhou Aifuyi Biotechnology Co., Ltd.", and the last remark information also stated that its actual manufacturer was: Guangzhou Tengyu Cosmetics Co., Ltd.

Enterprise investigation shows that Guangzhou Aifuyi and Guangzhou Tengyu have no equity relationship with Renhe Pharmaceutical. This is a typical OEM product.

On the platform of investor interaction, many investors have raised a similar topic to Renhe Pharmaceutical, such as "What is the relationship between anti-alopecia lotion and Renhe Pharmaceutical", and they are concerned about the actual relationship between such branded products and Renhe Pharmaceutical.

02

The OEM model has spread to the medical field.

Today, the OEM model has been very popular in all walks of life. The most typical is the Antarctic people. Open a shopping platform, there will be many shops related to Antarctic people, and the products are countless, from shoes and clothing to bedding, from electric irons to gas stoves.

Antarctic people were originally a company that started from making underwear. Since 2008, Antarctic people have closed all the production lines of their own factories, and since then they have changed from "selling products" to "brand authorization", earning a lot of money. In 2019, Antarctic people earned 1.3 billion yuan through brand authorization. In 2020, the gross profit margin of Antarctic OEM service will reach 93.26%.

In recent years, the OEM model has spread to the medical and health care industries. Renhe, Tongrentang, Xiuzheng, Sunflower and many other well-known pharmaceutical companies increase their income through brand authorization.

Taking Renhe Pharmaceutical as an example, according to its 2020 annual report, the company achieved a total operating income of 4.106 billion yuan. The company’s products are divided into self-owned products and OEM products. From the perspective of income, self-owned products and OEM products basically account for half.

The OEM model supports half of the revenue of an old pharmaceutical company, which is enough to prove the dependence of well-known pharmaceutical companies on the OEM model.

Compared with R&D, OEM is obviously an easier shortcut. Accustomed to taking shortcuts, they are even more reluctant to take the difficult but correct path.

According to the third quarterly report of 2021 disclosed by Renhe Pharmaceutical, in the first three quarters, the company’s R&D expenses were 42.76 million yuan, and its revenue was about 3.659 billion yuan. The proportion of R&D expenses in revenue was only 1.1%. According to the annual report of Renhe Pharmaceutical for nearly 4 years, its annual sales expenses are 14-26 times as much as R&D expenses. Renhe’s characteristics of "emphasizing marketing and neglecting research and development" are often criticized by the outside world.

However, this is not the problem of Renhe. According to the survey report of the consulting industry in China, the R&D expenditure of large international pharmaceutical companies generally accounts for 15%-20% of the total sales, while the R&D investment of domestic pharmaceutical companies accounts for only 2%-3% of the sales revenue on average.

03

Want to win by branding? I’m afraid not.

Although the road to OEM is easy, it is not once and for all.

Just like Antarctic people, they thought they could "win" by brand authorization, but these two years have not been easy.

Since July last year, the share price of Antarctic e-commerce has dropped from the highest point of 24.41 yuan to around 7 yuan today, and its market value has evaporated by nearly 40 billion yuan. According to its 2021 semi-annual report, in the first half of 2021, the net profit of Antarctic e-commerce attributable to shareholders of listed companies was 246 million yuan, down 42.85% year-on-year.

The OEM model is like a double-edged sword, which not only contributes a lot of profit to the enterprise, but also brings various negative problems to the brand, such as product quality, word of mouth and even false propaganda.

There are many complaints about branded products of pharmaceutical companies on the websites of Black Cat Complaint and 315 Consumer Protection Complaint. Most of the complaints revolve around "invalid products", "fake goods", "no refund" and "false propaganda".

Minibus searched Pinduoduo for a wound care ointment. According to the industry details page, this product comes from a national brand-Amendment. Its function is "scar removal without leaving any trace", and it has been put on record by the Drug Administration, with good safety effect.

The actual manufacturer of this ointment is "Jiangxi Bingshuangjiefu Industrial Co., Ltd.", which has no equity relationship with Xiuzheng Pharmaceutical and belongs to OEM products.

According to the record number "Ganzhang Machinery Equipment No.20190083" provided by it, the minibus made an inquiry on the website of National Medical Products Administration, and the record information showed: "This product is ointment. The contained components have no pharmacological effects. The ingredients contained cannot be absorbed by the human body. Non-sterile. "

The "intended use" item is blank.

The minibus inquired about other brands of scar-removing ointment of the same type, and the column of "expected use" said "suitable for inhibiting and relieving hyperplastic scars caused by burns, trauma, surgery and other reasons".

In other words, this ointment probably has no scar removal effect. If so, then this product has the problem of false propaganda.

04

How can you post it? Who is responsible for the problem?

Who should be responsible for the quality problems of OEM products? The minibus consulted Chang Dongyue, the director of Shanghai Law and Craftsman Law Firm, and he thought that once the branded goods had quality problems, the brand supplier was the direct responsible person, and the processor was also liable under normal circumstances. Moreover, this is based on the quality problems of legally produced products, and it is necessary to bear civil liability.

However, more and more enterprises don’t talk about "martial arts", and many enterprises alienate OEM into pure lending brands, which is very problematic without any quality supervision on quality. In this case, if the illegal production leads to extremely bad social consequences, the brand and producer of OEM products not only need to bear civil liability, but also need to bear administrative responsibility and even criminal responsibility.

Chang Dongyue also said that the safety of food and drugs is related to people’s right to health and even life. Quality problems may cause irreversible damage to the body, and no matter how strict the quality supervision of food and drugs is. Regrettably, although China’s Food Safety Law, Drug Administration Law and Product Quality Law all stipulate product quality responsibility, the sanctions for violating food and drug safety are still too light, so that the food and drug field in China is still not safe enough. In this regard, the United States and Japan’s practice of using heavy codes to control food and drug safety is quite good and worth learning.

Relying on legal sanctions is the last step. As an enterprise, it should be its duty to abide by the rules. How can have no martial ethics, a post it?

According to Shi Lichen, the founder and strategic marketing expert of Beijing Dingchen Management Consulting Co., Ltd., OEM is not illegal, and the key is how to continue to control quality while authorizing. Whether you are OEM or OEM, consumers only know that they are buying your brand. Pharmaceutical companies should pay special attention to quality, otherwise, as the authorized products become more and more miscellaneous, the quality can not be controlled, and finally the reputation of the main business will be affected, which will not be worth the candle.

05

Difficulties and new ways for pharmaceutical companies

The advantages and disadvantages of OEM mode are very clear, and it can easily make money, but it is difficult to control the quality and the brand is easily damaged. The reason is very simple. The question is, those old pharmaceutical companies that have spent a hundred years settling down should have cherished their feathers. Why are they addicted to OEM?

Shi Lichen explained the reasons behind it: in recent years, the competition in the pharmaceutical industry has been fierce, and the operating pressure of pharmaceutical companies has increased. The old pharmaceutical companies have to find a way out. First, solve the fundamental problems and increase investment in research and development; Second, based on its own cost advantage, to achieve economies of scale. But these two roads are not easy to walk.

"In contrast, the OEM business has almost no cost and high net profit, so those pharmaceutical companies with brand awareness and strong premium ability naturally embarked on this road."

From this point of view, it is difficult for the old pharmaceutical companies to embark on the road of OEM, but this is not a long-term solution after all. Is it possible to open up a new road?

There is indeed a new road that has emerged-the field of cross-border beauty cosmetics and daily chemicals for pharmaceutical companies.

With the strong growth of functional skin care products, pharmaceutical companies such as Renhe, Pien Tze Huang, Tongrentang, Ma Yinglong, Yunnan Baiyao, Panlong Yunhai, Dong ‘e Ejiao and Xiuzheng Pharmaceutical have all set foot in the cosmetic and daily chemical industry.

Pien Tze Huang disclosed the 2020 financial report, and the company achieved operating income of 6.511 billion yuan, a year-on-year increase of 13.78%; The net profit was 1.672 billion yuan, a year-on-year increase of 21.62%. Behind the growth, the cosmetics sector contributed a bit. Its holding subsidiary Fujian Pien Tze Huang Cosmetics Co., Ltd. achieved revenue of 611 million yuan, up 42.01% year-on-year, and net profit of 114 million yuan, up 41.23% year-on-year.

In July this year, Renhe Pharmaceutical announced that it planned to acquire 80% equity of seven cosmetics companies for 719 million yuan. One of them, Shenzhen Miura Natural Cosmetics, has been independently producing Renhe brand cosmetics, and some of the products distributed by the other six target companies come from this company.

In this regard, Shi Lichen analyzed that there is a huge Japanese industry called cosmeceuticals, which is not available in China, but we can make some functional cosmetics. Well-known pharmaceutical companies have natural advantages in making cosmetics across borders. For example, if brands can support the premium of products, they can get higher profit points. In addition, pharmaceutical companies themselves already have strong management teams, marketing teams and capital levels, which are not available to ordinary enterprises.

"The difference is nothing more than that some pharmaceutical companies, such as Renhe, have cultivated Renhe brand cosmetics related products through OEM before, and some products already have a certain market share, brand awareness and user base. At this time, it is logical to conduct mergers and acquisitions. Some pharmaceutical companies have had less involvement in this area before, so they may have to do it from scratch. "

In this way, pharmaceutical companies cross-border to make beauty cosmetics and daily chemical products. Originally, they just wanted to be a sideline through brand authorization. In the future, they may become one of their main businesses and gain new profit growth points by creating explosive IP products.

Author | Li Mengqing | Duty Editor | Zhang Wenlong

Editor | He Mengfei | Editor | Zheng Yuanmei | Tuyuan | vision china

Original title: "Old pharmaceutical companies learn from online celebrity brand. Have you ever bought such branded products? 》

Read the original text

　　The General Administration of Customs announced today (6th) that in the first half of this year, the national customs suspended the export to China of 144 food enterprises that suffered from the COVID-19 outbreak, and at the same time, returned or destroyed the risky imported food to prevent unqualified food from entering the country.

　　According to customs statistics, this year 1-mdash; In June, the national customs conducted a total of 1,098,700 samples of imported cold-chain food, animal and plant products for COVID-19 virus detection; A total of 27,114,400 imported cold-chain foods were supervised for preventive disinfection at ports.

　　Kong Xiaobang, Director of General Department of Import and Export Food Safety Bureau of General Administration of Customs:Since the outbreak of the epidemic, as of July 1st this year, we have randomly selected 296 overseas food enterprises in 60 countries and regions through remote video, and suspended the export of 144 overseas food enterprises with COVID-19 outbreak employees to China, effectively ensuring the safety of imported food in China.

　　At the same time, the customs strictly returns or destroys the imported food with risks to prevent unqualified food from entering the country. 1-mdash this year; In June, the national customs detected 1,070 batches of food that were not allowed to enter the country due to unqualified safety and hygiene items in port supervision, and all of them were returned or destroyed.

　　In addition, the customs has also enhanced the understanding of the safety of imported and exported food in various ways. Today, in addition to Hangzhou, other customs across the country have also launched the "National Food Safety Publicity Week" in 2021, with a variety of publicity, display and Q&A activities to publicize and interpret imported food safety and port food hygiene and safety laws and regulations to import and export enterprises and consumers, and strictly supervise imported food.

　　Zang Juan, Inspection Section of Qianjiang Customs Office in Yuhang, Hangzhou Customs:Consumers can first check whether the food is labeled or labeled in Chinese, and whether the product name, country of origin (region), ingredient list, production date and other information are marked on the label.

　　If there is no such Chinese label on imported food sold in the market, it can be regarded as an informal channel. Secondly, you can also ask the sellers for the Inspection and Quarantine Certificate of Entry Goods issued by the Customs or log on to the website of the General Administration of Customs to check whether the imported food meets the access requirements, so as to ensure that the imported food you buy is imported in compliance.

　　CCTV News:During the Ming and Qing Dynasties, the maritime industry flourished, and colored gems and jade from various countries entered China with merchant ships. In the jewelry category exhibition being exhibited in Changsha Museum, about 300 pieces of collected treasures show the beauty of the blending of Chinese and Western cultures.

　　With the continuous development of navigation and trade, China is rich in precious stones and stored in by going up one flight of stairs. Jewelry inlay technology developed rapidly in the Ming and Qing Dynasties. This Ming Dynasty’s "gold inlaid with precious silk and five phoenix crowns" is very rich in decorative elements, including the flower shape of peony, dragons, phoenixes, butterflies and other forms of decoration, using a variety of complex techniques such as tired silk and hammering.

　　The continuous export of China’s artworks has also made westerners know and understand China culture. These two French cosmetic boxes, dating from about 1920, are rich in China elements in design.

　　Bronze decoration embodies the cultural characteristics of Shang and Zhou Dynasties.

　　At the special exhibition of Shang and Zhou cultural relics on display in Tianjin Museum, more than 150 pieces (sets) of Oracle bones, bronzes and other cultural relics provide important clues for studying the origin of Chinese civilization.

　　The typical animal face pattern in Shang bronzes is the reorganization and deformation of many animals based on people’s imagination. All kinds of animal-faced tripod in the exhibition reflect the reverence and worship of nature by the ancestors of Shang and Zhou Dynasties.

　　Cicada pattern is also a common animal pattern decoration on bronzes, which means it is high in food and dew, clean and valuable. This cicada-patterned tripod in the late Shang Dynasty has a complicated craft, which embodies the exquisite skills of ancient craftsmen.

　　Zhaoji civilization sees the origin of Chinese characters from cultural relics

　　Through this special exhibition, we can learn about the history and culture of that period from the Oracle bones and bronzes with inscriptions.

　　The word "China" combined together first appeared on the bronze ware "He Zun" more than 3,000 years ago. In fact, the earliest Chinese characters "Zhong" and "Guo" can also be found in Oracle Bone Inscriptions in Shang Dynasty.

　　Oracle Bone Inscriptions can not only reflect the political and military situation at that time, but also reflect the ecological environment at that time. From the Oracle inscriptions carved on this piece of Oracle bones, we can see that the Central Plains at that time had traces of elephant survival and reproduction.

　　In Shang dynasty, people not only carved words on Oracle bones, but also wrote on wooden slips and silks with brush. Although it is no longer possible to see the Shang dynasty classics written with a brush, the inscriptions on bronzes basically retain the form of brush writing. In the inscription of Xin Ding, the father of the Shang Dynasty, we can intuitively see the trace of the writing of the word "father" with a brush.