Why is "Su Chao" on fire?

Beijing News Media Research
Inside and outside the media circle, behind the news desk.
1244 original content
WeChat Official Account
,
Wen | Hu Wei (Beijing News Media Research Institute)
During the Dragon Boat Festival holiday, when the whole country was immersed in the traditional atmosphere of dragon boat race, a football match from Jiangsu unexpectedly seized the center of online topic.
Jiangsu City Football League, a provincial-level tournament affectionately called "Su Chao" by netizens, has swept the national public opinion field with the potential of starting a prairie fire since it started on May 10th, 2025.
Screenshot of CCTV and People’s Daily related reports
01
Phenomenon-level whole network carnival
The popularity of "Su Chao" has gone beyond the scope of an ordinary sports event and evolved into a cultural phenomenon in which all people participate, and its popularity is reflected in many dimensions.
Social media dominated the list: "No match-fixing is all a feud", a hot search word, continued to dominate the social platform and became the most accurate footnote of Su Chao. On the Tik Tok platform, the number of # Jiangsu City League # topics played exceeded 910 million times, creating a rare topic fever in provincial competitions. In order to meet the needs of users, Hupu App urgently added the "Jiangsu Lian" channel, and the number of visitors on the first day of its launch exceeded one million … All these data show that "Su Chao" became an instant hit and became a phenomenal explosive sports IP.
On-the-spot watching craze: The average number of spectators in the second round of "Su Chao" League reached 9,852, exceeding the number of spectators in League A in the same period. The third round of the competition was even hotter: the "Chu-Han dispute" held by Xuzhou Olympic Sports Center, that is, the audience of Xuzhou and Suqian reached 22,198; In the focus battle between Nanjing and Wuxi at Wutaishan Stadium in Nanjing, 13,000 seats were invoiced every second, and 15,669 people actually showed up, setting a record for the stadium’s attendance for many years. A senior Nanjing fan said frankly: "Tickets for the Jay Chou concert are not so hard to grab!" .
It is worth noting that the amazing spread speed of "Su Chao"-from the silent start to the hot discussion on the whole network, "Su Chao" only took less than 20 days, and its popularity even surpassed that of the Champions League final held in the same period. The netizen joked: "This is the top five leagues in the world this year, and the Bundesliga has a corresponding population of 84 million, while Jiangsu has a population of 85.26 million."
On the Internet, around "Su Chao", it has evolved into a unique "Stalk-making Competition": "Competition first, friendship fourteenth" replaces the traditional slogan of sports spirit; The ridicule mapping of "Changzhou changed from hanging state to towel state" Changzhou team lost in a row; The contest between Nantong and Nanjing was dubbed the "Battle of South Colombia"; The competition between Xuzhou and Suqian is a "Chu-Han hegemony" that spans thousands of years; "salted duck VS peach" describes the battle of Wuxi, Nanjing; "Winning the morning tea, losing the test paper" teased Taizhou Nantong confrontation.
Jiangsu’s unique geographical, economic and cultural characteristics have created a "race against each other" between cities, which is now projected into a series of football matches. This emotional resonance not only strengthens the city’s sense of identity, but also enhances the city’s cohesion. These stalks quickly broke through the football circle and turned into a "stalk-making movement" for the whole people to participate in, forming a decentralized content ecology, and even the official participated.
Official Whole Work from Nanjing Publishing and People’s Daily
Not only online, but also offline, the "Stalk-making Competition" was launched enthusiastically:
This phenomenal spread indicates that "Su Chao" has evolved from a simple sports event to a cultural symbol and social phenomenon.
02
Why is "Su Chao" on fire?
The success of "Su Chao" is not accidental. It is not only a successful communication example, but more importantly, the innovative competition design and operation mode behind it. "Su Chao" is not only a sports event, but also a carrier and media of urban interaction, bringing new ideas and methods to urban marketing.
Bundle design of literature and travel
"Su Chao" is not only a football match, but also a three-dimensional display of the city image. Cities skillfully use the competition platform to connect culture, tourism, consumption and other fields in series, forming an innovative "competition+cultural tourism" integration model, turning the arena into a cultural performance stage.
According to Wang Xiaowan, vice chairman of Jiangsu Football Association and secretary of the Party branch, "The propaganda resources and cultural tourism resources in various places have also been fully mobilized. Sports events set up a stage and sang in the economy, and consumption was driven by the economy of the event. "
Various places have launched cultural travel packages, which has formed a differentiated attraction and transformed the "gunpowder smell" on the stadium into the "fireworks smell" of the consumption scene. For example, Changzhou launched the "9.9 yuan Ball Ticket+Dried Radish Fried Rice" package, and thousands of tickets on the line were robbed in 3 minutes, driving the sales of specialty products to double; Yangzhou’s home midfield turned into an "intangible exhibition", and the number of night tours in Xijindu, Zhenjiang increased by three times; The live broadcast of "Yunyou Yuantouzhu" by Wuxi team realized the closed loop of watching the game, tourism and consumption drainage, which provided new kinetic energy for urban development.
Break the threshold of national party
Another major innovation of "Su Chao" is to completely break the boundaries between professional and amateur, emphasizing the participation of the whole people, and the teams of each city are composed of multiple forces. According to statistics, a total of 516 people qualified for the competition, including 29 professional players (including 3 college students and 1 senior high school student) and 337 amateur players from all walks of life, the oldest being 40 and the youngest being 16.
In order to ensure fairness, the tournament innovatively regards professional players as "foreign aid", and each team is limited to three people, or it is necessary to meet the localization requirement of "studying in the local area for more than five years". This design of the competition not only ensures the competition level, but also maintains the grassroots attribute, and truly achieves the national party.
Sense of participation in public life
In addition to economic benefits, the phenomenon of "Su Chao" also has rich social value. In the era of material abundance but spiritual needs trapped in the "information cocoon room", people are eager for a real and sensible sense of participation in public life, and such activities are becoming an important carrier to resolve social anxiety and rebuild interpersonal connections.
Niu Fengrui, an urban research expert and president of the Small and Medium-sized Cities Research Institute, said in an interview with the media that with the development of economy and the improvement of people’s living standards, people’s demand for leisure life, including recreation, sports, tourism and leisure, is increasing, and the demand is becoming more and more diversified. The holding of "Su Chao" not only enriched people’s needs, but also greatly increased people’s participation in sports.
03
How to "grow red"
With the deepening of the Games and the unprecedented popularity, "Su Chao" is also facing the challenge from phenomenal level to sustainable development. The heat will eventually fall back. In order to avoid "a flash in the pan", the event needs to build long-term value.
Avoid homogenization of cultural symbols
At present, most of the stem cultures focus on food or historical labels, such as Huaiyang cuisine and hegemony between Chu and Han, etc., and regional cultures can be further explored, especially minority non-heritages, such as Suzhou silk reeling and Nantong blue printed cloth, in order to enhance differentiation.
Balancing Business and Grassroots Nature
At present, the ticket prices of sports events are generally maintained at the position of "5-10 yuan", but we should also be wary of scalping. Excessive premium of second-hand tickets will damage the whole people, so it is necessary to establish a more perfect ticketing mechanism to protect the rights and interests of real fans.
Extend IP life cycle
We can consider linking the "Su Chao" League with the development of professional football,Help the construction of local football echelon, such as Wang Xiaowan’s expectation, and build the event into a platform with "access on the top and entrance on the bottom".
In addition, we can try the modes of IP authorization and city endorsement, such as developing the peripheral products of "Thirteen Pacific Insurance" to turn traffic into sustainable consumption power. During the competition, the "City Football Cloud Exhibition Hall" can also be developed to maintain the heat; Promote the linkage with the Yangtze River Delta Cultural Tourism Festival and expand the scope of radiation.
Although it still faces challenges, the pioneering exploration of "Su Chao", which makes football return to football and sports connect with life, is precious enough. It proves that the real sports culture will always grow in real, fresh and full of vitality.
Proofreading | Liu Baoqing
Editor’s recommendation
Reporting/feedback

Rush to the hot search! Bilibili UP initiated the stop of the tide? Millions of fans UP main response

"From today on, we will stop."
On April 2nd, a news about bilibili’s UP owner’s initiative to stop the tide rushed to Weibo for hot search, which triggered a hot discussion among netizens.
With nearly 4 million fans in bilibili, the UP owner "King Xu who lives by his face" released a video saying that he would stop for a while in the future. Another UP owner, "-LKs-", who has more than 3 million fans, also publicly announced that he would temporarily stop watching.
Two million fans, the UP owners, have successively announced that they will stop working, which has attracted the attention of the outside world. On April 2nd, it was reported that a number of UP owners intensively and publicly announced the suspension of updates, and "bilibili UP owners initiated a wave of suspension of updates" also rushed to Weibo for hot search.
However, an insider in bilibili explained to the The Paper reporter that the statement of "stopping the shift" is not accurate. Only some UP stops for personal reasons, and it is not a collective behavior.
Millions of fans UP main response
On the afternoon of the 2nd, the above-mentioned two million fans, UP Master, posted a message in Weibo to respond to this matter.
"King Xu, who eats by his face" responded in Weibo: "Today, these two hot searches are a bit inexplicable, and I don’t know who arranged them. The reason why I stopped working is very clear in my video, and it is all my personal reasons."
"I’ve been making videos for more than ten years, and bilibili is just one of my publishing platforms, so I have nothing to do with bilibili if I stop. It’s purely my personal business. Moreover, engaging in content creation is actually no different from ordinary work. It is normal for some people to make money and others to lose money. It is not necessary to make a fuss about people from all walks of life. " "King Xu who lives by his face" wrote in Weibo.
Subsequently, "LKs–" said, "Only on behalf of individuals, I announced that my suspension has nothing to do with the economic situation, and my income in bilibili this year is no less than before."
Screenshot from Weibo
On April 2, a million-fan UP owner who asked not to be named told reporters that not making money by creative incentives is not the key reason for UP owners to stop working. The top 100 UP owners with millions of fans do not rely on platform incentives to survive. Another UP owner said that a vertical UP owner like "King Xu who lives by his face" is faced with multiple pressures of business list, topic selection and production cost, and it is a special case to stop.
Last year, 9.1 billion yuan was distributed to UP owners. Is that enough?
In addition to official incentives, another important income comes from advertising revenue obtained by UP owners. According to several UP owners, the positioning of the platform in bilibili is different from that in Tik Tok. The platform allows creators to implant advertisements in videos, which can earn extra advertising revenue at the same time with low share. "However, not everyone’s videos are suitable for advertising. bilibili’s share of my overall income is very low, and it only accounts for less than 1% of your total income." "Cat sauce that doesn’t eat grass peppers" revealed.
However, influenced by multiple factors such as the external environment, the number of advertisements received by UP owners has also decreased in recent years. "In the past two years, the competition in the industry has been increasing, and more and more people have entered the market. If you don’t strive for innovation and change, you will easily be eliminated." A waist UP owner revealed to reporters, "On the other hand, the rise of short video platforms has also divided the use time of users’ bilibili, so that the chances of receiving business orders have dropped." In his view, the rise of new technologies such as artificial intelligence has also accelerated the "survival of the fittest" of the industry itself.
Bilibili’s constant adjustment of the incentive mechanism may be related to its annual revenue losses. On March 2nd, Billie Billie (Nasdaq: BILI, 09626.HK) released the unaudited financial report for the fourth quarter and the whole year as of December 31st, 2022. According to the financial report, the total revenue of bilibili in fiscal year 2022 increased by 13% year-on-year to 21.9 billion yuan, and the annual net loss was 7.5 billion yuan, up by 10% year-on-year. In the fourth quarter of last year, the revenue reached 6.14 billion yuan, up 6% year-on-year, and the net loss was 1.5 billion yuan, down 29% year-on-year.
"It is expected that in 2023, our overall loss will be narrowed more obviously, and the goal of breakeven will be achieved in 2024." In the conference call after the earnings report, bilibili CEO Rui Chen said.
It is worth noting that the financial report shows that in 2022, the operating cost of bilibili was as high as 18 billion yuan, up 18% year-on-year (the operating cost in the fourth quarter was 4.9 billion yuan, up 4% compared with the same period in 2021). bilibili said that the increase was mainly caused by the increase in revenue sharing cost and content cost. Among them, revenue sharing is mainly an incentive or sharing for UP owners in live broadcast and advertising business, reaching 9.1 billion yuan, an increase of 18%.
According to Zhongtai Securities Research Report, at present, bilibili’s business is divided into four parts, namely, mobile games, value-added services, advertising, e-commerce and others, among which value-added services and advertising will become the focus of bilibili’s future revenue growth. Value-added services are divided into paid subscription and live broadcast reward. Paid members are subject to the supply of OGV content (professional copyright works exclusively purchased and played). Under the background of reducing costs and increasing efficiency, it is expected that the growth rate will gradually slow down, and live broadcast will become the core growth point. It is estimated that the compound annual growth rate of revenue of this business in the next three years will be 20.1%. Effect advertising is the focus of growth, and it is estimated that the compound annual growth rate of revenue in three years is 20.5%.
(Comprehensive news: Red Star News, The Paper)
Editor: wu si
Editor: Zhang Songtao
Audit: Feng Fei
Reporting/feedback

The Pentium Pony Long Life Edition was officially launched, starting at 36,900 yuan.

Beijing News Shell Financial News (Reporter Wang Linlin) On October 28th, the Pentium Pony Long Life Edition of FAW Pentium was officially launched, and two new models were launched, with official prices of 36,900 yuan and 39,900 yuan respectively.

Pentium pony. Photo courtesy of enterprises

From the design point of view, the Pentium Pony Long Life Edition also adopts a small square box body shape. From the body size, the length, width and height of the new car are 3000mm, 1510mm and 1630mm respectively, and the wheelbase is 1,953 mm.. From the configuration point of view, the Pentium Pony Long Life Edition has added functions such as App remote control, which can realize functions such as car condition display, air conditioning control, car search and unlocking through App remote car control. From the point of view of endurance performance, the Pentium Pony Long Endurance Edition has a cruising range of 222km, which has upgraded the fast charging function.

In addition, Pentium Pony and Pony Baoli jointly launched a limited-edition joint-name tidal model. It is reported that this car is produced in the brand-new energy factory of China FAW Yancheng Branch, and it is also the first model mass-produced in this factory.

Editor Wang Jinyu

Proofread Mu Xiangtong

What is the security configuration of Bugatti Veyron?

The security configuration of Bugatti Veyron is really excellent.

First of all, it is equipped with three modes of variable aerodynamic system, which can effectively adjust the upward pressure and downward pressure of the vehicle at high speed according to different driving conditions to keep the vehicle stable. In addition, the structure and assembly of vehicles also have many bright spots. The front-end structural design can play an excellent role in collision, ensuring that the passenger compartment will hardly deform during collision. The body adopts a hard shell structure and uses pre-impregnated carbon fiber, which not only pursues ultra-high strength, but also realizes lightweight.

The rear carbon fiber structure can maintain the torsional stiffness of the single sleeve and further improve the dynamic performance of the vehicle. The metal structure on the back is made of aviation grade stainless steel, which can meet the requirements of collision and high temperature environment. In terms of safety configuration in the car, some models are equipped with complete anti-roll cages, which not only reduces the weight of the vehicle, but also helps to improve handling. In order to improve the stability and safety, some models have also adjusted the suspension system and reduced the height of the car body to achieve better shock absorption effect.

The tire developed in cooperation with Michelin can bear the high load when driving at high speed and ensure driving safety. Power and braking system is the key. The brake disc is made of titanium alloy, which has excellent braking performance. The brake auxiliary tail wing system can stabilize the front and rear axle loads, cool the braking system, and ensure that the brakes still work normally after repeated braking.

Although it is not certain whether Veyron is equipped with all these safety configurations, it is observed that other Bugatti models, such as Bolide, are equipped with military-grade fire extinguishers and six-point seat belts, and meet relevant standards, with HANS system; Divo is equipped with a rear-view camera, advanced traction and stability procedures, front and side collisions and curtain airbags; W16Mistral is equipped with active safety technologies such as adaptive cruise control, blind spot monitoring, lane departure warning, front collision warning and automatic emergency braking. These safety configurations reflect that Bugatti attaches great importance to safety and provides reliable protection for drivers.

Bugatti Veyron Hermes Edition is a special edition of Bugatti Veyron, with Bugatti providing technology and Hermes providing interior and vehicle style design. The unique design of this sports car makes it both fierce in appearance and round and beautiful like pebbles on the beach. The interior design is also exquisite, and the dashboard is wrapped in calf leather, showing the beauty of harmony. The top speed of this sports car can reach 407 km/h, and the acceleration time from 0 to 100 km only takes 2.5 seconds. The extraordinary power system and excellent safety configuration make Bugatti Veyron a very attractive high-performance sports car.

[Celebrating the 20 th National Congress] Inner Mongolia: Vigorously create a new situation of starting a business as an officer

  [Celebrating the Top 20]

  On September 22nd, the naming meeting of "Being a Good Cadre" in Inner Mongolia Autonomous Region was held in Hohhot, and 100 "Being a Good Cadre" were commended and encouraged. Sun Shaocheng, secretary of the Party Committee of Inner Mongolia Autonomous Region, said that the decision of the Party Committee of the Autonomous Region to name "Being a Good Cadre" is aimed at establishing the guidance of being responsible, creating a strong atmosphere of being brave in being responsible throughout the region, encouraging and guiding cadres at all levels to see the sage Si Qi and take the initiative to be responsible, and fulfilling the five major tasks entrusted to Inner Mongolia by the General Secretary of the Supreme Leader with the Mongolian horse spirit of "being hardworking, indomitable and never giving up until the goal is reached".

  Su Xinya, secretary of the Banner Committee of Zhungeer Banner in Erdos City, Inner Mongolia, was named as "a good cadre" this time. Since he took office, he has comprehensively promoted reform and innovation, and the vitality of regional development has been continuously enhanced, and a number of hot and difficult issues of concern to the people have been effectively solved. Su Xinya said with emotion: "The Party Committee of the autonomous region encourages cadres to take the guiding measures of starting a business and mobilizing the enthusiasm of the cadres and officials for starting a business, reform and innovation."

  In order to ensure the formation and normalization of the entrepreneurial atmosphere of cadres and officers from the system, the Inner Mongolia Party Committee has successively formulated and promulgated 12 measures to encourage cadres to take responsibility and opinions on further promoting fault tolerance and error correction. Pay attention to mobilizing and protecting the enthusiasm of cadres and officers for entrepreneurship, reform and innovation, and form a virtuous circle of "superiors take responsibility for subordinates, organizations take responsibility for individuals, and cadres take responsibility for their careers". It is emphasized that reform is the most important field for officials, and it is necessary to "give a green light" to those who want to reform and innovate, "cover the bottom" for those who dare to reform and innovate, and "clear the way" for those who are good at reform and innovation.

  In order to better motivate the broad masses of cadres to take responsibility, Wulanchabu City launched the "Bright Sun Ratio" initiative to compete for Excellence in grassroots party building this year. At present, "Bright identity, bright tasks, bright responsibilities, bright achievements, bright experience, bright gap, better progress, better ranking and better contribution" is in full swing. Wulanchabu is also closely related to improving the entrepreneurial ability of cadres and officers, and has carried out training on four major themes, such as "casting souls and improving abilities" and "improving professional ability". Since the beginning of this year, 9 offline training courses have been held at the municipal level, and a total of 2,635 cadres have been trained. In addition, the city strengthens practical training and sends young cadres to developed areas, grassroots front lines and hard-working positions to study and exercise. In the past three years, a total of 24 leading cadres have been sent to Beijing and the national ministries and commissions to study, 262 cadres have been sent to Sumu township, the front line of letters and visits, and 4,577 cadres have been sent to Gacha village to participate in poverty alleviation and rural revitalization.

  Since the middle and late August, Inner Mongolia has carried out five major actions in the whole region: projects to be approved, idle land, settling funds, "half-pull" projects and development zone construction. The unprecedented action of launching projects to be approved in Inner Mongolia has released a strong signal that Inner Mongolia should strive for the actual effect of "reinventing itself" with the determination of "hurting the muscles and bones" and earnestly establish the image of Inner Mongolia people who are disciplined and do not procrastinate. Inner Mongolia cadres should run and get up quickly, make great changes and improvements in work style and work efficiency, make every effort to create a first-class business environment and promote high-quality economic development.

  At present, Inner Mongolia is making great efforts to create a situation of reform, innovation and responsibility, and welcomes the convening of the Party’s 20th National Congress with a new atmosphere of being pragmatic and pragmatic, and a new look of being good at planning and doing good.

  (Reporter Gao Ping Wendy Wang)

The people’s army has entered a new era in reforming and strengthening the army.

Since the reform and opening up, China has made remarkable achievements in economic, political, social, cultural and ecological construction. At the same time, national defense and army building have undergone many reforms, and the People’s Army has made solid steps on the road of strengthening the army with China characteristics.

At the beginning of the reform and opening up, the CPC Central Committee and the Central Military Commission made a scientific judgment that "peace and development" became the theme of the times according to the profound changes in the international situation and the development trend of the times, and promoted the strategic transformation of the guiding ideology of army building, that is, from preparing for "early war, large-scale war and nuclear war" to the track of peacetime construction, and promoted modernization in a planned and step-by-step manner on the premise of obeying and serving the overall situation of national construction. Since 1980, with the breakthrough of "reducing swelling", the army has carried out major adjustment and reform, thus promoting the road of elite soldiers with China characteristics. In 1985, the People’s Army reduced its posts by 1 million, which was a big step towards the goal of lean organization, flexible command, well-equipped, well-trained and quick response. This reform is a "major operation" on the army at the beginning of the new military revolution in the world, which makes the development of the people’s army catch up with the trend of the new military revolution and embark on the road of building the army with quality.

In the 1990s, with the drastic changes in Eastern Europe and the disintegration of the Soviet Union, the world began to develop towards multipolarization. With the Gulf War as the turning point, the new military revolution in the world entered a new qualitative stage. Therefore, centering on the general goal of "building a powerful modernized and regularized revolutionary army", the People’s Army has formulated a strategic policy of active defense in the new period based on winning local wars under modern technology, especially high-tech conditions, put forward the strategic goal of building an information-based army and winning information-based wars, and regarded military reform with China characteristics as the only way for the modernization of the army. In order to promote the military reform with China characteristics and the preparations for military struggle, the People’s Army has reduced its staff by 700,000 twice by reducing its scale, reforming its system, optimizing its structure, adjusting its formation and perfecting its system. The size of its troops has become leaner, the scientific and technological content of its construction has been significantly increased, its combat effectiveness has been greatly improved, and its modernization has achieved a century-long leap.

In the new stage of the new century, according to the new changes in the international situation and the actual development of the country, the People’s Army has persisted in implementing the Scientific Outlook on Development in national defense and army building, actively promoted the reform with restructuring and reform as the main body, strengthened organizational management, and consolidated the results of restructuring and reform. At the same time, according to the principle of coordinated development of national defense construction and economic construction, we should implement the strategic thinking of coordinating economic construction and national defense construction and realizing the unification of enriching the country and strengthening the army, fully fulfill the historical mission in the new stage of the new century, and enhance our ability to deal with various security threats and complete diversified military tasks. According to the requirements of military reform with China characteristics, we should accelerate the compound development of mechanization and informatization, actively carry out military training under informatization conditions, promote the innovation of military theory, military technology, military organization and military management, and constantly improve the core military ability to win local wars and the ability to carry out non-war military operations under informatization conditions.

Since the 18th National Congress of the Communist Party of China, China has entered a critical stage of development from big to strong, the international structure and system have undergone profound adjustments, the new military revolution in the world has developed in depth, the national security situation in China has undergone new profound changes, and various predictable and unpredictable risks and challenges have increased significantly. Standing at the height of realizing the Chinese dream of the great rejuvenation of the Chinese nation, the Chairman of the Supreme Leader focused on realizing the party’s goal of strengthening the military in the new era and building a world-class army, and put deepening national defense and military reform into the overall plate of comprehensively deepening reform, rising to the will of the party and state behavior. In November 2015, the Central Military Commission held a meeting on reform. The Chairman of the Supreme Leader issued a great call to comprehensively implement the strategy of strengthening the army through reform and unswervingly follow the road of strengthening the army with China characteristics. He personally planned to promote national defense and army building, personally served as the leader of the leading group for national defense and army reform, and led the officers and men of the whole army to start a new journey of reforming and strengthening the army. At the end of 2015, the reform of the leadership and command system was carried out first, with the establishment of the army leadership, rocket army and strategic support force. The military commission was changed from four headquarters to 15 functional departments, and the seven war zones were adjusted to five war zones in the east, south, west, north and central regions, and the joint operational command institutions of the military commission and theater were established. The long-standing headquarters system, the large military region system and the continental army system of our army were broken, and a new people’s army was established. At the end of 2016, the reform of the size and strength of the military was officially launched. According to the principle of streamlining and high efficiency, the personnel of organs and non-combat institutions were streamlined, the combat troops were enriched, and the proportion of services was adjusted and improved.We will optimize the structure of military forces and reform the formation of troops. The original 18 group armies have been reorganized into 13, making the people’s army leaner in scale, more scientific in formation and more optimized in layout. At the same time, we will steadily push forward the reform of the policy system, introduce a series of supporting policy systems in the fields of military human resources and logistics, strengthen the centralized and unified management of military human resources, improve the training system of new military talents, and gradually establish a policy system that reflects the characteristics of military occupations and enhances the sense of professional honor and pride of military personnel. In addition, at the national level, the newly established Department of Veterans Affairs in the State Council and the in-depth implementation of integration of defense and civilian technologies’s development strategy have provided strong support for the smooth progress of reform and strengthening the army. This round of reform is an unprecedented overall reform and revolutionary remolding in the history of our army, and it has taken a historic step to build a military power system with China characteristics, making the people’s army a new system, a new structure, a new pattern and a new look.

The history of the growth and development of the people’s army is a history of reform and innovation. Since the reform and opening up, the practice of national defense and army building reform has proved that reform and innovation, keeping pace with the times, is a strategic choice to cope with the profound changes in the pattern of international military competition, an internal demand to realize national security and national rejuvenation, and an important guarantee for the continuous development and growth of the people’s army. As Socialism with Chinese characteristics entered a new era, so did national defense and army building. Standing at a new starting point and in a new era, only by continuous reform and innovation can the people’s army continue to gain the vitality of development and progress, truly build itself into a world-class army, and provide strong strategic support for winning new great struggles and realizing the great rejuvenation of the Chinese nation.

(Peng Yun)

(Researcher of the Army Party’s Innovation Theory Learning and Research Center)

Why did Oppenheimer’s "Bruce Lee" hit the biographical film?


Special feature of 1905 film network Nolan’s latest film, Oppenheimer, has topped 922 million dollars at the box office, surpassing Bohemian Rhapsody and becoming the highest-grossing biographical film in the world.


The film was released in mainland China on August 30th. As of press time, the box office closed at US$ 54.796 million (equivalent to RMB 400 million), making it one of the top ten biographies of film history in mainland China.



Biographies have never been the "main course" of the film market. But it does not prevent this kind of film from being favored by famous directors.


In the past, The Last Emperor was born under the lens of bernardo bertolucci. Wong Kar-wai worked on "A Generation of Masters"; Infernal Affairs and Gemini Siu Fai Mak and Zhuang Wenqiang jointly directed Guan Yunchang; Chen Kaige made Mei Lanfang. These are all works that have experienced market tests and achieved certain results.



Next, Bruce Lee’s life experience will be put on the big screen by Ang Lee, and Ang Lee’s son Mason Lee has been training for five years to play Bruce Lee. Danny Chan’s half-life legend will also be made into a film, escorted by Wen Weihong, director of The Apostles 2. Continuing the series of Ip Man, Donnie Yen admitted at Cannes International Film Festival earlier that Ip Man 5 was under development.Biographies and movies are coming one after another. Is it so "fragrant"?



Biographies are not popular in China market?

You can’t just rely on the fame of the characters and the feelings of the audience to break the circle.


Biographical films are not particularly popular in China market. At present, the most popular movie is Wrestle! "Dad", the China mainland box office closed at 1.299 billion, becoming the first non-Hollywood imported film with a box office of over 1 billion. 1.299 billion, which is also the highest box office record of biographical films in China mainland market for the time being.



Oppenheimer’s global box office is as high as 922 million US dollars, surpassing Bohemian Rhapsody to become the highest-grossing biographical film in the world’s film history, but China is not its biggest ticket warehouse.


The release time of the film in mainland China was more than one month later than that in North America. It has attracted much attention before it was finalized. On the one hand, Nolan has released a new work three years after Tenet, and the image quality brought by IMAX and 65mm film carries the expectations of many fans. On the other hand, the ups and downs of Oppenheimer, the father of the atomic bomb, are really interesting.



There is no doubt that Oppenheimer is a world-renowned physicist. But it must be said that most China audiences don’t know it well.


Perhaps it is because of the threshold of watching movies. The audience in China, Oppenheimer is concentrated in first-and second-tier cities, with 42.3% white-collar workers and 21% students. Even if the douban score is as high as 8.8, there is no large-scale circle in the end.



As of press time, the film’s box office in mainland China totaled US$ 54.796 million, far lower than the US$ 319 million in North America. Compared with Germany and France, which have relatively small population bases, it is only a few million dollars higher.



Biographies are different from ordinary feature films, and the plot structure is restricted by the deeds of the characters themselves. Because of the differences in viewing aesthetics and habits brought by cultural differences, the audience of biographical films will have certain limitations. In other words, even if the reputation of a biopic bursts, it may not have brilliant box office results.


In Douban 8.6, Bohemian Rhapsody paid tribute to Queen, legendary lead singer Freddie Mokuri and their music. The film’s global box office closed at $9.13, but its total box office in China was $13.612 million, far lower than that in North America, Japan, Britain and South Korea.Douban 8.5,The darkest hourIt tells the story of the important trial faced by British Prime Minister Winston Churchill during his tenure as Prime Minister. The global box office of the film received $150 million, but the cumulative box office in China was $5.127 million, far lower than that in North America, Britain, France and Australia.


In terms of Chinese movies, Anita Mui focuses on the legendary transformation of "Hong Kong daughter" Anita Mui. The film once set a new box office record in Hong Kong, closing at $8.003 million. Although the total box office in China has successfully exceeded $15 million, it is not enough to rank among the top three in the box office of biographies.



Biographical film stories are based on real characters experience, and the audience’s understanding and feelings for the characters will be the reason for them to pay the bill. However, if a biographical film wants to go out of the circle, it can’t rely solely on the arc of the characters and the feelings of the audience. Instead, it breaks the cultural gap by emotional resonance and arouses the interest of more viewers.


"Wrestle! Dad is adapted from the story of Indian wrestler Mahavia Singh Perdy. Most China audiences are not familiar with Mahavia Singh Perga. At the beginning of the film’s release, the film was not dominant, but its follow-up relied on the reputation of Douban 9.0 to sink into the market, and the audience covered almost all ages, so the box office continued to fall.


The reason why I can break the box office record of biographical films in mainland China, "Wrestle! Dad no longer relies on the tortuous experience of the prototype or the fame of the protagonist, but the core of the film conveying inspiration and blood, which has aroused public resonance.



The world is big and the cultures are different, but it doesn’t hinder the emotional connection.The cumulative box office of the four films of Ip Man series exceeded 2.2 billion yuan, of whichIp Man 4The box office exceeded 1.1 billion yuan. This series not only shows the legendary life of IP Man, but also shows the charm of China Kung Fu Wing Chun to the fullest. Many audiences are attracted by this unique China culture, and have entered the cinema.


Ip Man series is not only popular at the box office in China, but also has made great achievements in overseas markets. Ip Man 4 once won the overseas box office champion of Chinese films in 2019.



The humanistic value of biographical films can not be ignored.

"Big things are not empty, small things are informal" becomes a creative consensus.


As mentioned above, although there are many excellent biographical films with a double harvest in the word-of-mouth market, on the whole, the box office ceiling of such films in China market is not very high.


Oppenheimer, which is now 400 million yuan in sight, and The Pioneer and Anita Mui, which have successfully exceeded 100 million yuan in recent years, are already quite good works in this field.


Compared with the market value, excellent biographical films bear more heavy humanistic value. This is also an important significance that cannot be ignored in this kind of film creation.



Looking back at ancient history, Confucius and Su Dongpo have brought us back to the long river of the times and felt the living conditions of the people below.


Bearing in mind modern heroes, Sun Yat-sen, Deng Xiaoping Trail and Zhou Enlai The Pioneer told us to inherit the indomitable spirit and unswerving faith with the story of revolutionary ancestors actively exploring ways to change China and save the nation.


When it comes to model workers, Yuan Longping, Jiao Yulu, Liu Qing and Shen Jilan HUANG WENXIU make the experiences of ordinary heroes amazing, and let us remember the mission of struggle.


In addition, Ruan Lingyu, Anita Mui, Mei Lanfang, Mom’s Pastime and so on, let us feel the wonderful life of legends in different fields.



There are models and heroes in every era, and their deeds deserve to be remembered and passed down by everyone.


Ang Lee said in an open interview that Bruce Lee, as a bridge between China and the West, introduced China Kung Fu to the whole world and made innovative contributions to martial arts and action movies. This is also an important reason that drives him to create a biographical film for Bruce Lee. It is reported that this work will give up the direct narrative with time as the axis, and adopt unconventional expressions to show the dribs and drabs of Bruce Lee’s life with enter the dragon as the starting point.



It is worth mentioning that for the creation of biographical films, directly restoring the magnificent life of the characters and focusing on restoring the highlights of the turning point of the characters’ fate are two completely different expression modes.


Whether it’s works like Bruce Lee, Oppenheimer and The Pioneer, which skillfully select characters at an important stage, or works like The Last Emperor and Anita Mui, which narrate the magnificent life of legendary figures in many directions, it seems to be the consensus of creators to practice the principle of "big things are not empty, small things are not arbitrary" and restore the highlights of characters to the greatest extent.


In Oppenheimer, Nolan not only set up a "trinity" nuclear test site in reality, but also chose to shoot the scene with IMAX film camera to make the audience feel immersive as much as possible.



In "Anita Mui", the creative staff collected many cars from 1980s through various channels, trying to restore the appearance of Hong Kong streets as much as possible. Anita Mui’s real experience of wearing a wedding dress to the concert stage has also turned into a famous scene with climaxes in the film.



In terms of quality, an excellent biographical film can never be separated from the development of realistic character arc and clever expression, which is the foundation and core of biographical film.


As for the market, whether an excellent biographical film can break the circle to the greatest extent depends on whether the film can make the hero’s brilliant experience "deeply rooted in the hearts of the people" again in the context of the rapidly changing times.


"Canon" shines for a hundred years | even in this world the spirit of a hero, lives and reigns for thousands of years

[Interpretation]

"even in this world the spirit of a hero, lives and reigns for thousands of years" comes from the first couplet of Liu Yuxi’s in the temple of the first king of shu. Liu Bei was the ancestor of Shu, and in the temple of the first king of shu was on Baidi Mountain in Kuizhou (now east of fengjie county, Chongqing). Liu Yuxi worked in 821— In 824, he served as the secretariat of Kuizhou, and this poem was regarded as this time. This epic poem praised Liu Bei’s achievements, summed up the historical lessons of Shu Han’s subjugation of the country, and showed the author’s historical pen poetry talent.

"Heroes of heaven and earth" secretly used what Cao Cao said to Liu Bei, "Heroes in the world today only make the monarch and fuck the ears", and the poet added the word "qi" to create a temple atmosphere. The word "heaven and earth" covers a vast area, and it is extremely said that "heroism" is filled with Liuhe, which is boundless; The word "Qianqiu" runs through ancient and modern times, and it is extremely written that "heroism" will last forever and be immortal. Although the word "Shang awe-inspiring" is plain, it contains endless swimming and endless meanings: if the temple of the late Lord is still imposing, Liu Bei’s heroic spirit is self-evident.

[Interpretation]

Eighty-four years ago today, the fire of Lugouqiao opened the prelude of China’s national war of resistance. Since then, all Chinese sons and daughters braved the enemy’s gunfire to go to the national disaster, whether on the front battlefield or behind enemy lines, Qian Qian’s patriotic soldiers fought bloody battles and died, and people from all walks of life were United as one, playing a heroic victory song against Japanese aggression, and writing a magnificent epic against foreign aggression with their lives and blood.

On the occasion of celebrating the centenary of the founding of the Communist Party of China (CPC), the awarding ceremony of the "July 1st Medal" was held in the Great Hall of the People, and General Secretary of the Supreme Leader delivered an important speech. At the conclusion of the speech, the general secretary said with passion: "The new era is an era that needs heroes and will certainly produce heroes. The Communist Party of China (CPC) must always be the pioneer of the times and the backbone of the nation, and the party member team must be excellent. " He called for vigorously publicizing the touching deeds and lofty moral character of the "July 1st Medal" winners, forming a strong atmosphere of advocating the advanced and seeing Si Qi in the whole party and society, and inspiring party member and cadres to keep in mind the party’s nature and purpose, keep in mind the party’s initial mission, make unremitting efforts and strive forever, and March forward courageously towards the goal of the second century and the Chinese dream of the great rejuvenation of the Chinese nation on the new journey of building a socialist modern country in an all-round way!

"When the sea flows, you will show your true colors as a hero." During the extraordinary struggle of one hundred years, generations of the Communist Party of China (CPC) people have worked hard and unremittingly, and a large number of revolutionary martyrs, heroes and advanced models have emerged, which have formed a series of great spirits, built up the spiritual pedigree of the Communist Party of China (CPC) people and provided rich nourishment for us to build and strengthen the party.

The Chinese nation has always admired and admired heroes, and the Chinese nation has always had heroes and heroes. In times of crisis, heroes are everywhere. When the epidemic situation in COVID-19 surged, the anti-epidemic warriors on all fronts were fearless in the face of danger and regarded death as their death. They devoted their lives to their mission and cared for all sentient beings with great care, and wrote a magnificent chapter that was touching and touching! Times make heroes, and greatness comes from the ordinary. As the General Secretary of the Supreme Leader pointed out: "The Chinese nation has been able to go through countless disasters and continue to grow and develop, never because there is a savior, but because before the catastrophe, thousands of ordinary people in Qian Qian stepped forward and moved forward generously!"

Today, China is undergoing rapid changes, and we are closer to the goal of realizing the great rejuvenation of the Chinese nation than at any time in history. To achieve our goals, we need heroes and heroic spirit. The winners of the "July 1st Medal" are all from and rooted in the people, and they are ordinary heroes who are based on their duties and silently contribute. Their deeds can be learned and done, and their spirit can be traced. We should remember all the heroes who have made contributions to the Chinese nation and the people of China, admire heroes, learn from heroes, care for heroes, vigorously carry forward the heroic spirit, gather the majestic forces to realize the great rejuvenation of the Chinese nation, and summon up the spirit to March into a new journey and forge ahead into a new era.

(Author Yang Lixin)

(Central Radio and Television General Station CCTV Network)

Wuxi integrates intelligent network, and the Internet of Vehicles welcomes the new outlet.

    The production line will be delivered in the month when it is put into use. In the Sirun Tianlang dust-free and constant-temperature workshop located in Wuxi High-tech Zone Comprehensive Insurance Zone, all production line equipment is running at full capacity to meet the customer’s order delivery. "This year, the second production line of Wuxi Manufacturing Center is put into use, with an annual production capacity of 1 million/set, and an estimated output value of 150 million yuan." Cui Changfu, deputy general manager, told Xibao.

    According to Wuxi Municipal Bureau of Industry and Information Technology, there are currently 201 car networking related enterprises in the city, and the scale of related industries in the first half of the year is 54.4 billion yuan. We will continue to promote the integration of automobiles and parts, smart transportation industry and car networking, and promote the transformation and upgrading of related enterprises. The car networking industry has entered an accelerated period in Wuxi.

   Superimposed competitiveness of platform enterprises

    In March 2022, Srun Tianlang, a car networking company, chose to start construction of the first-phase manufacturing center in Wuxi High-tech Zone. In less than half a year, the first fully-automatic production line was put into use, completing the closed loop from the intelligent networked cloud control and big data platform to the vehicle networking communication terminal TBOX, which made the vehicle networking system products for vehicle manufacturers more competitive.

    Whether in the passenger field or the commercial field, with the Internet of Vehicles becoming a necessary option for intelligent driving, the industrial outlet is opening.

    Cui Changfu told Xibao that all new energy vehicles and most traditional models that leave the factory need to be equipped with the car networking system. "The simplest explanation of V2X is that cars can connect everything. With the sharp increase in car ownership in China market and the realization of more and more intelligent and entertainment functions, the car networking and intelligent networked automobile industry will usher in an order of magnitude development."

    At present, the TBOX produced by Srun Tianlang is equivalent to a "gateway" for the connection between the automobile and the network. Traditional energy vehicles and all new energy vehicles involving data collection and storage, remote control, remote fault diagnosis, vehicle-machine communication and positioning need to be installed. "Relevant data is transmitted to Srun Tianlang’s terminal platform and pushed to car companies in real time, realizing a closed loop of product services."

   Incremental parts achieve considerable growth

    Located in Wuxi Economic Development Zone, Enterprise Car Link World is more focused on the development and production of integrated, lightweight and convenient intelligent cockpit. "The’ new four modernizations of automobiles’ marked by electrification, networking, intelligence and sharing makes it inevitable for automobiles to be advanced into intelligent mobile spaces." Yang Hongze, chairman of Chelian Tianxia, said. It is understood that in the first half of this year, the company’s revenue reached 859.7 million yuan, and its profitability was further enhanced.

    Focus on promoting the development of incremental components such as automotive radar and domain controller. During this year’s Shanghai Auto Show, Wuxi Weifu Hi-Tech Group Co., Ltd. announced that it had reached a strategic cooperation with Didi Autopilot Freight Company KargoBot and Israeli chip company Arbe Robotics to jointly promote the research and development and commercial application of 4D imaging radar in the field of autonomous driving. Xibao learned that related products will be mainly used in autonomous driving solutions in trunk logistics and intelligent freight transportation.

    As an important automobile industry base in Jiangsu, Wuxi has a relatively complete automobile industry system. With the development of automobile industry in the direction of intelligent networking, it is an effective way to transform and upgrade the automobile and parts industry by fully considering the functions of intelligent networking and forming a number of parts products with intelligent networking capabilities.

   Integrating intelligent network to realize industrial upgrading

    Since 2019, Wuxi’s automobile industry has accelerated the transformation and upgrading of intelligence and networking. In 2022, the output value of the city’s car networking and intelligent networking automobile core industries was 35.1 billion yuan, and its Chinese far-knowing self-driving East China headquarters project landed in Wuxi, jointly developing the industrial production of self-driving kits with Bosch; The headquarters of Sirun Tianlang Technology Co., Ltd. landed in Wuxi, and was upgraded from a single production enterprise to a "intelligent terminal+platform service" enterprise; Hairong Electronics Co., Ltd. invested 10 billion yuan to build a vehicle intelligent sensor production line, and constantly strengthened the product level of vehicle regulations; The Geely Collaborative Innovation Center project landed in Wuxi, promoting the improvement of the intelligent level of various Geely models and the research and development process of vehicle-road collaborative automatic driving, and incubating industrialization projects such as vehicle-level chips and vehicle-mounted intelligent terminals; Bosch Intelligent Networked Automobile Division was established in Wuxi, focusing on providing intelligent networked solutions for vehicle enterprises, and jointly carrying out high-grade ADAS assisted driving and automatic driving tests with the Autopilot Division.

    According to relevant sources of the Municipal Bureau of Industry and Information Technology, Wuxi will focus on the integration of the automobile and parts industry and the intelligent network connection, and combine the direction of car-level chips, car-side perception and automatic driving algorithms to strengthen investment attraction and accelerate the transformation and upgrading of auto parts enterprises.

The star tutor of "School Flower and Learning God" suspected that Liu Yiwei became the strongest principal.

Pilot poster of "School Flower and Learning God"

    1905 movie network news What? Liu Yiwei is going to start a school on the sideline? Also invited a group of stars as teachers? Last night, the topic of "the strongest headmaster in history" in Weibo was extremely hot, and it broke into the top five and the top eight in the general list of topics in Weibo within an hour. Up to now, it has climbed to the top of the social category. According to the news, Liu Yiwei, the host, not only wants to set up a "Flower Theological Seminary" to teach, but also plans to invite as many as 13 popular star tutors such as Xia Yu, Lin Chi-ling, Jackie Chan and Lu Han to cultivate talents, which makes many young people who are eager to perform very excited, and many fans are so excited that they can’t sleep.

    However, after several explorations, we found that this is actually a large-scale youth puzzle reality show, which will be launched on CCTV-6 at 20:15 on April 12th. Then the question is, how does this new program work, and who are the 13 star tutors? Who are the students who successfully entered the Flower Seminary?

Suspected list of star tutors exposed

The list of suspected tutors leaked: Xia Yu and Hawick Lau joined the fans and shouted "The lineup is against the sky"

    That night, two screenshots of friends circle and recording guests were exposed from Weibo, which made many fans almost crazy. Because in "School Flower and Learning God", Liu Yiwei’s "Flower Theological Seminary" will invite a star tutor in each issue. Apart from Xia Yu, Yang Wei and Hawick Lau, there are Lin Chi-ling, Jiang Shuying, Liu Xinyou, Wu Yifan, Tang Yan, Jin Xiuxian, Huang Bo, Shang Wenjie, Zhou Xun, Lu Han, Li Yuchun, Zhong Hanliang, Jackie Chan, Zheng Kai, Han Hanliang.

    Weibo has also become the "killing" position of various fan legions. Lu Han, Kim Soo Hyun, Wallace Chung and others have become the most anticipated star tutors. Netizens have said that "the program group is very hard-working, and it is simply intended to invite all the three generations of popular stars", "The list is really bright and blind" and "I really want to go to the scene to watch" … … Considering that the program is planned to be 13 episodes, besides Xia Yu and other three artists, there will be 10 artists in the list of 21 who will finally join the program, and any one of these stars will be a hot topic at the moment. If the news is true, the program group of "School Flower and Learning God" is really (you) qian (ren) xing.

    Xia Yu’s recent screen works include and, in addition, he also joined the film directed by Wu Ershan and cooperated with Chen Kun, Bo Huang and Shu Qi. The film is expected to be released in December this year. Wu Yifan and Lu Han are even more popular in the film industry. Lu Han made a stunning performance at the beginning of the year, while Wu Yifan made the first shot on the screen. Li Bingbing used to play the glamorous and sexy "Snow Demon", and now she is also a mentor in another variety show; Last year, Jackie Chan had in-depth cooperation with the young director reality show of the movie channel, and there is a great possibility of his reappearance this time.

Screenshot of Weibo topic heat

Who are the students? The opening ceremony exposed the poster of family portrait, and the high value of school flowers overtook the baby.

    The suspected list of star tutors here has caused a lot of "riots", but the flower seminary there has already held the "opening ceremony", and Weibo, the official of School Flower and Learning God, has exposed two leading posters of family photos. The program itself is a competitive reality show that combines film knowledge assessment. In the early preparation stage, the program team screened out 16 girls and 16 boys who were beautiful in colleges and universities to make a combination. From the poster, we can also see the true faces of 32 lucky college students: 16 school flower goddesses are rich in types and extremely high in value, some are like clear water with hibiscus, some are energetic and playful, and there are big-eyed and cute girls; And the 16 learning gods are all full of youth, and their face values are very reliable. The super brain is definitely not understandable by you and me.

    It is reported that 16 school flowers come from well-known domestic performance and media institutions such as Chinese Opera and Beiying. They are not only highly valued but also versatile, and many of them have achieved remarkable results. For example, Li Linfei, a master of Yangzhou Beauty from China Communication University, was the national runner-up in the host contest of the 18th Beijing University Student Film Festival. Wang Jingwen of Shanghai Theatre Academy is the runner-up in Shanghai Division of Xinwei Graphic Model Competition and one of the top ten in China. Zhang Yi, from the Performance Department of school of visual arts, Shanghai, once filmed a car advertisement for Han Han Volkswagen polo. There is Merxat Ayi Maimaiti from Xinjiang University. She is 177cm tall, but she is the national finals champion of the 8th Miss China Competition, the runner-up of China-Russia-Mongolia International miss congeniality in 2014 and the top ten Asian supermodel national champion in 2013.

    The resumes of the learning gods are also very bad! There are not only Peking University and high flyers in Tsinghua, but also National People’s Congress, Chinese Academy of Sciences, Beijing Institute of Technology, Beihang University, Beijing Foreign Studies University, Huazhong University of Science and Technology, Zhongshan University, Nanjing University, Wuhan University and so on. It is worth mentioning that Zhao Ye, a master student from Tsinghua University, won a number of academic social worker science and technology scholarships, applied for a number of national patents, and started his own company to develop air purification products. Lu Song of university of international business and economics once worked as an international volunteer in Kenya and India, and went to the second largest slum in Africa to teach, full of love; Chen Hongzhi, a master of the University of Tokyo, won a JASSO scholarship from the Japanese government, and now she has been Offer by Google. Duan Chao from Tongji University is only 21 years old, but he is already a doctor in the School of Civil Engineering.

    "School Beauty and Learning God" is another key seasonal reality show launched by the film channel, and this time it was joined by the main team of "Where is Dad?" Xue Shen, who finally won the championship, will receive a large amount of venture capital, while the winner of the school flower is an international co-production film contract. The program will be launched on CCTV-6 at 20:15 on April 12th. Let’s wait and see what kind of devil training Liu Yiwei, the strongest headmaster in history, will give to his students.