Recently, one of Qian Aunt’s franchisees, the "Third Sister", broke the news on the Internet, saying that she had been losing money since she joined two Qian Aunt’s houses with an investment of 1.7 million yuan, and she was forced to close the store out of stock, so she had no choice but to speak online to defend her rights and accuse Qian Aunt of unreasonable joining policies and management problems, which caused widespread concern.

△ The Tik Tok account of "Silly Third Sister" is now "no such person"
In fact, this franchisee’s experience is not a case. On Baidu Post Bar, Tik Tok and other platforms, there are a lot of franchisees’ information about Aunt Qian.
Some people say that the store has been losing money since joining Qian Aunt, and the investment has reached 800,000 yuan. There are also franchisees who broke the news that they joined Qian Aunt, and they lost more than 200,000 yuan in two months of opening. Together with the previous investment, the overall loss has exceeded 700,000 yuan. At present, the store is in the process of transfer.
On platforms such as 58 City, you can also see a lot of transfer information about Aunt Qian. Some franchisees said that there were few transfers before last year, and some were internal transfers, but this situation has changed this year.
What happened to Qian Aunt, a star company that was robbed by capital and is expected to be listed on Hong Kong stocks this year?
Before answering this question, let’s take a look at how it started.
one
How did Aunt Qian get started?
Nine years ago, the founder of Qian Aunt opened a pork shop in a vegetable market in Dongguan. Because it advertised "No overnight meat", it affected other people’s business and was driven out of the vegetable market.
When Aunt Qian got off to a bad start in Dongguan, she moved to Shenzhen. In 2013, the first Qian Aunt in Shenzhen opened in Futian, and the slogan "Don’t sell overnight meat" quickly attracted the attention of local people. Since then, Aunt Qian has quickly opened more than 1,500 stores in Guangdong.
The rapid development of Aunt Qian has naturally attracted the attention of capital. During 2015-2019, Aunt Qian received five rounds of investment, including many star investment institutions. The latest financing took place in December last year, when Aunt Qian’s valuation reached 8.5 billion to 10 billion yuan.

△ Figure from the network
Driven by capital, Aunt Qian started a journey of crazy expansion. In November 2020, Aunt Qian entered Zhengzhou; In December 2020, he entered Beijing; In January 2021, she entered Tianjin, Fuzhou and other places: Aunt Qian is gradually moving from the region to the whole country.
According to official data, from July 2020 to February 2021, in seven months, the number of Qian Aunt’s stores expanded from 2,000 to 3,000, with an average of 142 stores opened every month.
Of course, the rapid expansion of Aunt Qian mainly depends on franchisees, and the proportion of its franchisees is close to 90%. Under the joining mode, Aunt Qian only needs to build a good supply chain, build a good model store and do a good job in attracting investment, so she can open a store quickly.
So, how much does it cost to join a money aunt?
2
How much does it cost to join Aunt Qian?
First of all, before opening a store, you need to pay the initial fee, deposit, decoration fee and so on. Each store has an initial fee of 30,000 yuan and a deposit of 40,000 yuan; The decoration fee is 200,000 to 300,000 yuan-some franchisees questioned that Aunt Qian’s decoration fee is too high, far exceeding the market price, which means that she wants to earn the franchisee’s money through the decoration fee.
Secondly, in order to ensure the passenger flow, Aunt Qian generally requires franchisees to find stores in prime locations, and the transfer fee of such stores is often as high as 100,000 yuan. Calculated, if a franchise store wants to open, the above expenses alone will reach 500,000 yuan.
Besides, to recruit a store manager, a division division and a shop assistant, franchisees need to pay Qian Dama a "service delivery fee" ranging from 6,000 yuan to 4,000 yuan and 800 yuan, and the wages of these people are calculated separately.
In this way, if you want to open a money aunt, you must have at least 550,000 yuan, which is obviously not a small number.
So, do you think you can make money by opening a business? Not really! And on the contrary, opening a business means paying more money!
three
Why did Qian Aunt’s franchisees lose blood?
After the store is opened, there will be a continuous brand use fee. For the income generated by franchisees before 19:00 every day, Aunt Qian should draw 1.5% of the turnover as the brand use fee.
For newly joined stores, three months before the opening of the store is the drainage stage, and Aunt Qian requires that the goods cannot be increased in price, but can only be "flat in and flat out". After the drainage, the price can only be raised after the sales amount reaches the standard set by the company, and the price increase is also strict.
Therefore, the phenomenon that money aunt is in the market is basically what franchisees throw out with real money every day. Moreover, such regulations have also caused a phenomenon: the more franchisees order after opening, the higher the cost, the more losses, and the faster franchisees may "die".
After the price can be raised, franchisees will face a very realistic problem: many people who buy meat and vegetables are aunts and grandmothers, who are very sensitive to the price. After the price is raised, they would rather go a little further to buy cheaper ones, resulting in a decrease in the passenger flow of Qian Aunt’s store, which in turn reduces the income.

△ Figure from the network
In addition, franchisees will also face increasing "involution".
There have been media reports that at the end of 2017, Aunt Qian has shortened the minimum distance of the store from 300 meters to 250 meters. In this way, the store density of Aunt Qian has increased, and the brand has started, but the regional protection has also weakened, the competition of franchisees has also intensified, and the profitability has naturally declined.
According to Qian Aunt’s franchisee, in the past, Qian Aunt asked for at least 1,500 households to choose a community, but now many communities can open stores as long as four or five hundred households. This kind of traffic simply cannot support the normal operation of a store. What’s more exaggerated is that two money aunts have been opened in many communities, and the internal competition is fierce, which has aroused the dissatisfaction of franchisees.
According to analysis, the reason why Aunt Qian wants to open stores intensively (for example, in Guangdong, the base camp, there are nearly 1,000 stores in Shenzhen and Guangzhou alone) is because of financial pressure to rush to the market; The more stores it opens, the more it earns under the condition of ensuring a certain net interest rate, but it just passes on the costs and sacrifices to franchisees.
Therefore, for Qian Aunt’s franchisees, the investment of 550,000 yuan to open a store is only the beginning, and the continuous loss is the normal state of many franchisees.
four
Franchisees are dissatisfied with Aunt Qian and these six points.
According to the Dining Book, in addition to the above, franchisees are mainly dissatisfied with Aunt Qian in the following aspects:
First, there are too many "must-haves". Aunt Qian has certain products in every store. These "certain products" are unified in the whole region, but the problem is that there are a large number of "certain products", and some "certain products" are not hot-selling goods. Many stores simply can’t sell them out, and the products that can’t be sold out will be discounted, which will eventually cause losses for the stores. Take beef as an example. Some franchisees said that Aunt Qian’s beef is not a hot commodity, and his daily loss in beef is as high as that in 200 yuan.
Aunt Qian has requirements for suppliers and the amount of goods they buy every day, and they can’t be returned after 12 noon. In this case, if you are not sure about the purchase quantity, it will easily lead to inventory, and the inventory will be discounted, and a discount will consume profits.
Second, the purchase price is too high. It is understood that Qian Aunt earns the most money from pork, but its pork price is about 20% higher than the normal price of foreign mining. In addition, Qian Aunt’s dishes in many places are purchased from nearby vegetable markets and then sold to franchisees at a higher price, which makes many franchisees unbearable.
Third, the fine is unreasonable. First, according to the regulations, franchisees can only purchase goods from headquarters. Once they are found to purchase goods from outside, they will be fined 20,000 yuan. Second, Aunt Qian has strict regulations on the goods that can’t be sold out, and she can’t sell them overnight, not even eggs. The franchisee "Sanjie" at the beginning of the article, her employee was fined once for selling eggs overnight.
Interestingly, after the "Three Sisters" exposed Qian Aunt on the Internet, Qian Aunt’s South China area adjusted the fine amount the next day, and the fine amount directly dropped from 20,000 to 10,000 yuan.

△ Screenshot of Tik Tok of "Silly Third Sister"
Fourth, increase the amount privately. According to the franchisees, many stores of Aunt Qian have been "privately added", and no matter whether the store wants it or not, it will be added to the store privately. During the Dragon Boat Festival, many stores suffered great losses because of selling zongzi. Some stores bought two zongzi, but when they received the goods, they received more than 20 pieces, which could not be sold at all.
Fifth, order less. It is understood that the daily order quantity of the store is between 300 and 400 pieces. After being delivered to the store, the franchisee can’t check them one by one at the first time, which will cause losses. For example, four watermelons were ordered, but only three were actually delivered. This kind of scene is more common, and it also gives many franchisees a headache.
Sixth, internal corruption. According to a franchisee in Shenzhen, Qian Aunt’s shop was recommended by the company, and the price was also negotiated by the company. Finally, the rental price for the franchisee was 28,400 yuan/month, and later the franchisee directly negotiated with the landlord for 20,000 yuan/month (the price to be transferred). Because the rent of the store was raised, Aunt Qian’s development department also charged a "tea fee" of 14,000 yuan, and the franchisee had to pay the company a "site selection fee". The practice of "eating at both ends" in the development department makes franchisees very speechless.
five
There is not much time left for aunt Qian.
In the final analysis, the reason why franchisees don’t make money is due to the blind expansion of Aunt Qian. Its supply chain in many places is not perfect, and the cost for franchisees is too high.
Guangdong is Qian Aunt’s base camp, and there are enough stores here to form a scale effect, so that Qian Aunt has bargaining power on the upstream, which can reduce costs and leave profit space for franchisees. But in other places, this model has encountered challenges.
Aunt Qian’s crazy expansion in the country seems to be a lot, but on average, in every city, the number is not much. In this case, the bargaining power is limited when purchasing from local suppliers, and the cost cannot be suppressed. The cost can’t be suppressed, but to ensure its own profit space, it can only be passed on to franchisees.
Of course, in the base camp of Guangdong, Aunt Qian is not completely "safe". According to franchisees, many stores in Guangzhou and Shenzhen have closed this year. In the 58 cities of Guangzhou and Shenzhen, you can also see a lot of information about the transfer of Aunt Qian-the crazy expansion of Aunt Qian has begun to have an impact on her base camp.

△58 Transfer information about Aunt Qian in the same city
Aunt Qian made money and gained the reputation of consumers, but many franchisees suffered miserably. This is a model that violates the basic laws of business. This irrational, inconsistent interests and unable to achieve a win-win model is doomed to be unsustainable.
All the rapid expansion is based on the premise of profit. If Aunt Qian expands crazily for listing, but regardless of whether the franchisees are profitable, there will be big problems. This kind of expansion is "stepping on the body of the franchisee", so even if it can finally go public, it is also a bloody listing.
It is reported that at present, there are franchisees who are preparing to go through legal procedures and file a lawsuit with Aunt Qian.
The time left for aunt Qian may really be running out.
Original title: "The franchisees complained of tears, and a large number of franchisees were transferred: What happened to Aunt Qian, who was preparing to go public? 》
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