Editor’s note:"Good health is the capital of revolution", but in busy life, people are often busy with work and eager to socialize, but they ignore good health. In fact, with a little attention and early prevention, health is around us. People’s Health Network launched the column "Know early and know early" to collect and sort out the health knowledge that you usually ignore, be your health think tank, and carry out health with you to the end!

　　How much does the kidney work every day?

　　Chen Min, chief physician of Department of Nephrology, Peking University First Hospital, and deputy director of Peking University Institute of Nephrology: The human body has two kidneys, which are located on both sides of the spine and are about the size of a fist. The "blood filtration project" needs 1.7 million to 2.4 million nephrons. Nephron consists of renal corpuscle and renal tubule, and renal corpuscle includes glomerulus and renal capsule. During the day and night, human blood has to be sieved by the kidney for 40~50 times to ensure that the waste produced by metabolism is excreted in time, and the workload is very heavy.

　　The kidney filters about 1.2 liters of blood per minute, accounting for about 24% of the cardiac output. When the blood enters the kidney, the glomerulus filters out substances such as water in the plasma; The filtered substances enter the renal capsule to form protourine, but useful components such as protein, amino acids and sugar remain. After the renal tubule "receives" the original urine, it reabsorbs the useful components, and at the same time discharges the hydrogen ions and ammonia ions that are not needed by the human body to form urine. In this process, nephron maintains the balance of water and electrolyte.

　　In addition to these, the kidney also participates in endocrine regulation, which can release a variety of hormones, such as renin, prostaglandin and erythropoietin, which can help regulate blood pressure, promote the metabolism of active vitamin D, maintain normal bone metabolism and regulate the production of red blood cells.

　　Do four things well to prevent renal failure

　　Chen Min, chief physician of Department of Nephrology, Peking University First Hospital, and deputy director of Peking University Institute of Nephrology: The onset of renal diseases is hidden and difficult to detect. If early detection and early intervention can significantly reduce the complications of patients and significantly improve the survival rate. Patients with diabetes and hypertension are the most high-risk groups of renal diseases. In addition to actively controlling blood sugar and blood pressure, such people need to pay attention to renal function regularly and regularly detect urinary protein levels and serum creatinine levels. Even healthy people should do the following to care for delicate kidneys.

　　Don’t overeat. Eating too much food at one time will not only increase the burden on the digestive system in a short time, but also produce too much metabolic waste and increase the burden on the kidneys. Long-term overeating can also induce hypertension, diabetes, etc., which will lead to secondary nephropathy. It is suggested to eat some fresh fruits and vegetables such as apples properly, which is beneficial to kidney health.

　　Avoid repeated dehydration. Repeated dehydration caused by high temperature environment is related to the increased risk of chronic renal damage. During dehydration, the secretion of angiotensin and antidiuretic hormone increases, renal blood vessels contract and urine is concentrated. If you don’t replenish water in time, dehydration will be serious and blood volume will be insufficient, which will lead to kidney hypoxia and blood flow reduction, and eventually lead to kidney damage.

　　Pay attention to the urine situation. The most intuitive manifestation of kidney problems is urine changes, such as obvious deepening of color, obvious foam and sudden increase of nocturia. In these cases, you should seek medical attention in time, especially those who are accompanied by obvious weight gain and edema, and are likely to have kidney disease.

　　Pay attention to regular physical examination. People aged 45 and above have to undergo physical examination every year. Those who have a family history of kidney disease, or have a history of diabetes, hypertension, proteinuria and gout, and often take antibiotics and nephrotoxic Chinese medicines, it is best to check once every six months to be alert to renal failure.

　　Soaking feet at nine o’clock in the evening is the best way to protect the kidney.

　　Jiang Haitao, Deputy Chief Physician, Department of Cardiology, Second Affiliated Hospital of Tianjin University of Traditional Chinese Medicine: It is most appropriate to soak your feet in warm water from 9: 00 pm to 11: 00 pm, which can attract our spirit to the lower limbs. Spirit plays a leading role in qi and blood, and qi and blood will descend if you concentrate on it. For some mental workers, it is very useful for the spirit of qi and blood to descend, because after thinking about the problem for a day, the spirit is concentrated on it, and the brain is more excited, so it is more difficult to fall asleep at night. After soaking feet in warm water, the spirit and qi and blood are easier to return, that is, to return to their base camp, and the kidney dominates the storage of essence, so it is the kidney that is replenished after collection.

　　The kidney meridian of human body starts from the first step. After soaking feet in warm water, it plays a warming role and is a benign stimulus to the kidney meridian, which will naturally play a good role in the kidney. Therefore, although no measures have been taken for the kidney, the meridian can also play a role in tonifying the kidney.

　　It should be noted that the water temperature of soaking feet must be moderate, not too hot or too cold. If the water temperature is too hot, it will not help the kidney to collect, but will make people more excited, thus increasing the consumption of kidney essence; If the water is too cold and cold, the meridians will be blocked, and the cold will enter the abdomen along the meridians, and its harm is self-evident.

　　These two conditions can cause acute renal failure.

　　1. excessive exercise. Men Wenjin, Deputy Chief Physician, Department of Nephrology, beijing jishuitan hospital: Excessive exercise may lead to acute renal failure. This is because sudden strenuous exercise is likely to cause muscle injury, which will lead to rhabdomyolysis, and then lead to the increase of myoglobin. Myosin itself will also be decomposed into nephrotoxic components in the body, which will cause further damage to renal tubules and lead to acute renal failure.

　　The common causes of soy sauce color are rhabdomyolysis and urinary system infection. It is normal to cause muscle damage during exercise, but excessive exercise causes rhabdomyolysis, myoglobin in cells enters the blood, and urine will show an abnormal dark brown color. Myoglobin is dissolved too much, which can not be discharged quickly, causing blockage in the kidney, which will lead to acute renal failure.

　　2. High voltage electric shock. Dr. Wang Bo, Emergency Department of Changping District Hospital, Beijing: High-voltage electric injuries often burn large areas of muscles, even involving bones, with large fluid loss, which is more prone to shock than general thermal burns. In addition, a large amount of hemoglobin and myoglobin are released, resulting in severe hemoglobinuria and myoglobinuria, which will lead to acute renal failure. Severe acute renal failure often requires hemodialysis according to the condition.

　　Eight signals indicate that the kidney is ill.

　　Lun Lide, Director of Nephrology Department of Air Force General Hospital: 1. Eyelid or lower limb edema: The kidney will lead to the impairment of water and electrolyte regulation function, causing the increase of water and sodium in the body, and water often accumulates in the loosest tissue or the lowest part of the body, such as eyelids or lower limbs.

　　2. Headache, fatigue, memory loss, poor sleep: Nephropathy is characterized by headache, fatigue, memory loss, poor sleep, etc., mostly caused by hypertension, especially young people who have unexplained blood pressure rise should be alert to kidney diseases.

　　3. Foamed urine: When the protein and urine sugar in urine increase, foamed urine can appear, and there is a fine foam floating on the surface of urine, which is not easy to disappear. You should be alert to proteinuria; If the bubble is large and disappears very quickly, we should be alert to whether the urine sugar rises.

　　4. Changes in urine volume: Normal people’s metabolism is slow after falling asleep, and nocturia is significantly less than that during the day. They should not urinate at night or only pass once, and the nocturia is about 1/4 ~ 1/3 of the total amount in 24 hours. If it is often more than 2 times, nocturia is more than that during the day, which may indicate renal insufficiency.

　　5. Abnormal urine test: If protein or occult blood is positive in routine urine test, it may be asymptomatic proteinuria or asymptomatic hematuria, and urine protein quantification or urine phase microscopy should be done in time.

　　6. Complications with other diseases: Many diseases are prone to kidney damage, such as hypertension, diabetes, gout and polycystic kidney disease. Patients with these diseases should have regular urine tests.

　　7. Anemia: Patients with chronic renal insufficiency above moderate degree often have anemia, fatigue, dizziness, pallor and other symptoms, which is often caused by renal insufficiency leading to decreased secretion of erythropoietin by the kidney. Therefore, in the case of unexplained anemia, besides considering blood system diseases, we should check whether there is kidney disease.

　　8. Loss of appetite: Patients with early uremia often have symptoms such as loss of appetite, nausea and itchy skin. Therefore, patients with these symptoms, especially those with hypertension and anemia, must check their renal function.

　　What needs to be emphasized here is that low back pain is not necessarily kidney disease. Low back pain, which people often say, refers to the pain of the whole back and even the lumbosacral part. There is no sensory nerve distribution in the renal parenchyma, so it is painless, and the pain in the renal area that patients feel is mostly caused by the involvement of renal capsule, ureter and renal pelvis. Some patients with nephritis and nephrotic syndrome only have slight discomfort in the waist and feel sore, and rarely have obvious low back pain. (People’s Health Network is integrated from Life Times and Health Times)

　　When she was discharged from the hospital, she took a picture at the gate of the hospital.

　　Her husband records the changes of her illness on the desk calendar every day, and the photos are provided by Piao Piao Sao.

　　Oral speaker: 53-year-old female, Piaopiaosa (net name), emergency doctor of Wuhan Eighth Hospital.

　　On February 16th, the doctor named Piao Piao Sao was discharged from the hospital and went home for 6 days. Half a month ago, she thought she would never come back.

　　Recalling the 20 days from illness to critical illness to recovery, Piao Piao sighed that "the disease developed rapidly beyond imagination". As a medical worker, she wants to remind all the patients who are being treated with her own experience that COVID-19’s clinical manifestations are diverse, with different degrees of severity, and her condition changes quite quickly, sometimes within a few hours. Early detection, early diagnosis and early treatment are the key. Especially when there is any discomfort in your body, don’t bear it. You must inform the doctor at the first time, which is probably the key point to decide life and death.

　　For hours, I was so asymptomatic that I couldn’t walk

　　I have been sitting there since the emergency department was changed into a fever clinic.

　　On the morning of January 23rd, I took my temperature as usual: normal. I ate a bowl of egg noodles and rushed to the hospital. On that day, there were still many patients.

　　At 9 o’clock in the morning, I received a notice from the hospital, asking us to take time to do a CT scan. I usually have the habit of fitness, and my health has always been very good. My colleagues call me Iron Man. But I took the CT as required. "There is something wrong with the film, 4 places!" When I got the CT results, my heart thumped and I began to think about when I was recruited.

　　I have taken my temperature every morning since I went to the fever clinic. On the 22nd, there were a lot of patients. Although they called each other, there were several patients and their families standing in front of me as soon as they entered the clinic. The head nurse was worried that the air in the clinic would not circulate, so she opened the window. I sat by the window and felt a little cold, so I closed the window. She was worried that the air in the clinic was not circulating, and I felt cold. We kept opening and closing the windows, perhaps because of the cold, or because we were too tired to work overtime for several days in a row. In short, our immunity declined. This is the only reason I can think of.

　　I don’t have a fever, and I don’t have any symptoms. I should be in the early stage. I should be able to get well soon when I go home to take medicine. I quickly diagnosed myself. I went to the pharmacy to get moxifloxacin, oseltamivir, Abidor tablets and Lianhua Qingwen capsules, and went back to the office to pack my things and go home. Feeling a little hot in my head, I took out a thermometer and measured it: 38.7 degrees. I have a fever. I decided to go home at once.

　　It only takes five or six minutes to walk from home to the hospital. When I get home, I’m going to take a bath and then sleep. Before I entered the bathroom, I began to have a severe headache and vomiting, and I had no energy at all. "I heard that you were recruited?" My brother called. "There is something wrong with taking CT, and people are a little uncomfortable. I won’t tell you first." At this time, I have no strength to hold my mobile phone, and I just want to hang up quickly.

　　My husband went back to his hometown, and I was the only one at home. At this point, my whole body is extremely weak. The disease is developing so fast that I didn’t expect it. I must go to the hospital at once. The director’s phone call came in. He was infected a week earlier than me, saying that he knew my situation and immediately sent someone to pick me up at the gate of the community. From home to the door of the community, it usually takes only two or three minutes, and I walked for more than 20 minutes that day. For the first time, I feel that the road is so difficult and long. If only someone could carry me. A doctor and two nurses in the emergency department were already waiting at the door, and they pushed me to the hospital by flat car.

　　The fever has gone down, and I thought I was getting better.

　　I was admitted to the hospital. Woke up again, it was the next afternoon, and I had a high fever for a day and a night.

　　After treatment, the body temperature dropped quickly. During my stay in the Eighth Hospital, my temperature was high and low, and I kept sweating repeatedly, and I had to change several sets of underwear a day. The most uncomfortable thing is headache and severe fatigue. The nurse came to give me an injection, and I didn’t even have the strength to raise my hand. I have no appetite at all. I only ate two or two porridge for five days in hospital.

　　On the fifth day, the results of nucleic acid test came out: positive, and I was diagnosed as COVID-19. My husband was very worried about me, so he asked someone to buy albumin and globulin for me, but my temperature never dropped to normal. On the eighth day, I was informed that I was transferred to Jinyintan Hospital in Wuhan for further treatment.

　　There were four people on a transfer car, and there was no oxygen on the car. I opened my mouth as wide as possible and kept panting. "How long will it take to get there?" We kept asking along the way, and it seemed that there was no end in sight for more than 10 minutes.

　　At 1: 00 noon on the 30th, I was admitted to an ordinary isolation ward on the second floor of Jinyintan Hospital, where the attending team was the Shanghai medical team. After hormone shock therapy, my fever dropped the next morning, my chest suddenly became clear, I felt much more comfortable and my spirit improved.

　　I breathed a sigh of relief and thought that my condition was developing in a good direction.

　　On the third day of transfer, his condition turned sharply and he was dying.

　　February 1st, 10th day of hospitalization, 3rd day of transfer.

　　No one expected that my condition would suddenly take a turn for the worse at night: I had difficulty breathing and a severe cough, as if my heart would pop out at any time after running 10 thousand meters. The heart rate is very slow, and there is an indescribable chest pain sweeping through the body. If you move a little, you will be in pain. I think this should be the second counterattack of the virus.

　　I am a doctor. According to the symptoms, I judged that I had endocarditis and pericardial effusion, so I quickly told the doctor about my situation. I vaguely heard the nurse say that "the situation is not very good, and people are dying." I don’t think I can make it tonight myself. Thinking that I might never see my husband and daughter again, I struggled to get through to my husband. "I can’t … …” Hearing this sentence, my husband cried with a "wow". Every time I say a word, my chest pains are suffocating. I can only pick the most worrying things and make a simple explanation to him.

　　Soon, the nurse came to draw blood and the doctor added medicine to me. The next day, my test results came out, pericarditis. The doctor said, fortunately, I spoke early and won valuable time for them to deal with it. My life was saved by myself.

　　After that, my situation improved day by day. On the eighth day, I felt that I had recovered almost, and applied for CT and nucleic acid examination. I heard that I wanted to leave the hospital, but my husband worried that I was not well and advised me to stay a few more days. I can’t occupy such precious medical resources. I have to make room for patients who need urgent treatment. In order to reassure him, I sent him photos of three meals a day, and also asked my patients to help me take a video of my exercise in the ward and send it to him.

　　On February 11th, I was discharged from the hospital. After life and death, it seems like a lifetime ago. When my husband came to pick me up, he specially brought the changes of my illness that he recorded for me every day for 20 days. Seeing the familiar fonts on the desk calendar, I burst into tears. Only after experiencing life and death can we know that living is really happy.

　　I’ll be isolated at home for another eight days, and then I can go to work. I am very grateful to my colleagues in the hospital for their care and support, and to all the medical staff of the Shanghai Medical Team of Jinyintan Hospital for their meticulous treatment. I want to go to the battlefield again and fight with my brothers and sisters to the end. I want to see Wuhan filled with fireworks as soon as possible. When the quarantine expires, I will donate plasma and treat more patients with my own blood. (Reporter Liu Xuan)

CCTV News:I didn’t lose my mobile phone or bank card, didn’t scan the QR code or click the SMS link, and when I woke up, the money in the bank card was gone. Some time ago, we reported the case of suspects using "sniffing" technology to steal bank cards from a distance. However, recently, Anhui police informed that several citizens in Chuzhou have encountered such a new type of online fraud.

In the early morning of July this year, Yang Xiao, a citizen of Chuzhou, Anhui Province, was awakened by the vibration of his mobile phone. In just a few minutes, he received more than a dozen SMS notifications of bank card consumption deduction. The content of the SMS showed that his bank card spent more than 50,000 yuan.

Victim Yang Xiao:The first one is 999 yuan, and then more than a dozen pens are brushed, all of which are 4999 yuan. The display time is from the early morning until after five o’clock in the morning.

At that time, Yang Xiao’s mobile phone was beside him and his bank card was not lost.

Victim Yang Xiao:The first reaction is that there is a virus in the link of the ordinary mobile phone. The mobile phone is placed next to it and the card is on the body. This kind of stolen brush has never been encountered.

After confirming that the money in the bank card was indeed brushed away, Yang Xiao rushed to the public security bureau to report the case. After reporting the case, he realized that there were already many victims like him, and the bank card was stolen late at night.

Yan Bo, Investigator of Criminal Investigation Brigade of Economic Development Branch of Chuzhou Public Security Bureau:Basically, it is from two or three o’clock at night to before six or seven o’clock in the morning. The victims are all asleep, and their mobile phones are silent and vibrating.

Chuzhou police immediately set up a task force. After several rounds of research, tracking the source of signals and the flow of funds, finally, the police locked the suspect Song, who had been transferred to Hefei, and arrested him in July. According to Song’s confession, the victim’s money was stolen by him and his associates using sniffing technology. On the day of the arrest, he was still using sniffing equipment and was ready to continue committing crimes.

Subsequently, according to Song’s confession, the police arrested all other suspects involved. At this point, a criminal gang that used "sniffing" technology to steal other people’s bank cards was uprooted.

According to the police, the most crucial link for criminal suspects to steal bank cards from a distance is that they can intercept other people’s mobile phone messages by using sniffing equipment. So how does this sniffing device work?

Suspect Song:This USB flash drive acts as a mobile interception system. Those mobile phone devices are eavesdropping devices. Because 2G is not encrypted, we are equal to being an eavesdropper. Because it is not encrypted, we can intercept it in the middle.

These seemingly crude devices in front of us are the sniffing devices used by suspects to intercept short messages from nearby residents. According to Song, as long as this device is started, the background can automatically scan the mobile phone numbers of residents within about one kilometer around. Once these mobile phone numbers are in the state of 2G network, the short messages received by residents’ mobile phones are likely to be displayed on the suspect’s computer simultaneously. Using sniffing equipment, they can intercept hundreds or even thousands of short messages a day. At the scene of the arrest, Song also gave a demonstration. About ten minutes after the sniffing device started, they received more than a dozen text messages on their computers, including mobile phone numbers, text messages and so on.

Suspect Song:Interception of mobile phone 2G SMS, or when mobile data is not turned on, has an 80% probability of interception.

Using "sniffing" equipment to intercept other people’s short messages is only the first step in committing a crime. In order to successfully steal a bank card, the suspect needs to obtain more personal information of the victim.

The reason why the suspects choose to commit crimes in the middle of the night is because most of the victims are already asleep at this time, and even if there is abnormal information on the mobile phone, it is difficult for them to find it in time. According to the police, because the suspects can intercept mobile phone messages, they use the mobile phone number+verification code to log in to some third-party software to find other personal information of the victims. However, some websites and apps still have certain technical loopholes. The suspect can easily obtain the victim’s name, ID number, bank card number, etc. by some simple hacking methods, and with the mobile phone verification code intercepted in real time, he can directly steal the money in the victim’s bank card.

It is by this means that Song and others have successfully committed more than 60 crimes in many provinces across the country in just a few months. At present, the suspect has been criminally detained by the police according to law, and the case is being further processed.

Protect personal information to prevent mobile phones from being sniffed

Using "sniffing" equipment to steal bank cards from a distance sounds terrible, but it doesn’t mean that criminals can do whatever they want. So how do we guard against it?

According to the police, in daily life, if you find that your mobile phone signal suddenly drops to 2G and you receive a short message verification code from an unknown source, it is probably scanned by criminals using sniffing equipment.

Yan Bo, Investigator of Criminal Investigation Brigade of Economic Development Branch of Chuzhou Public Security Bureau:We can temporarily turn off the mobile phone or turn on the flight mode so that our mobile phone can’t receive short messages for the time being, which makes it impossible for the sniffing device to intercept short messages in real time.

In addition, after intercepting the short message, the suspect also needs to obtain the personal information of the victim from the third-party software in order to steal the bank card. Therefore, everyone should protect their personal information, especially sensitive information such as ID number and bank card number, and don’t disclose it easily, leaving an opportunity for criminals.

　　Can be called "the first sport in the world", and the culture of football is profound.

　　According to Ge Weikun, a professor in Tsinghua University, this is exactly what China football lacks most.

　　At a speech meeting a few days ago, the old professor who studied physics unexpectedly talked about football and listed a lot of physical knowledge in football, which attracted the attention of many fans for a while.

　　As for China football, he once organized football matches for Chinese and foreign students overseas and led the team to win the championship. He put forward his own suggestions, "What we lack is football culture. Sending dozens of people out like the Jianlibao team can’t solve the problem. "

　　Physics professor studies football? You really have a doorway

　　As a senior physics professor in Tsinghua University, another identity of Ge Weikun is a fan.

　　It seems that the two fields have no intersection, but in fact they are inextricably linked.

　　As early as 2014, together with professors from other schools, he produced an open online video course called "Football and Science", and many people signed up for classes every year.

　　"Up to now, there are about 30,000 people who have participated." He told the The Paper reporter. At present, he is still working on compiling this video course into a book.

　　What made Professor Ge popular on the Internet was his knowledge of physics in football mentioned in a speech a few days ago, which was quite refreshing for fans who were used to tactical analysis.

　　And this knowledge comes from the courses he made before.

　　For example, why can Beckham’s banana ball "turn" the goal in a strange arc? In fact, it is because the rotating sphere is deflected by Magnus’ law in flight.

　　If you want to kick the "elevator ball" that suddenly falls, according to the parabola obtained by physical calculation, you need to make the ball have a high initial speed without rotating.

　　According to Ge Weikun, overseas, scholars have studied the science of football as early as ten years ago.

　　The relationship between the speed and angle of the interceptors in the middle of the interception, the average contact time of each person in a football match, the distance from the penalty to the goal and the goal rate … … All kinds of seemingly "unremarkable" data have actually been carefully studied.

　　Theory guides practice, and players can’t be "unlearned"

　　Perhaps in the eyes of fans, these academic football physics studies are not far from the actual playing — — After all, no one will measure the angle of the defender when passing the ball and then decide the passing strength.

　　But for players, these studies still have positive significance.

　　"In fact, the main purpose of (these studies) is to give a physical explanation of some phenomena in football, so as to give the technical essentials. When we understand the principle, we can know how to kick. " Ge Weikun said in an interview with The Paper.

　　"For example ‘ Elevator ball ’ , it is necessary to (let the ball) not turn, to have a high initial velocity, you need a strong calf strength. Kick ‘ Banana ball ’ , it is necessary to touch the ball on the inside of the foot to increase the friction time of the ball. Players are not required to know physics, but this is a scientific method. If the coach saw it, it should be helpful. "

　　In fact, for football, Professor Ge is really not "an armchair strategist".

　　Previously, he studied and taught overseas and lived for more than 20 years. In Britain, he played futsal with the local people, and in the United States and China, he organized a student football team to coach himself.

　　When he was in the United States, he participated in the organization of the first invitational tournament for Chinese and American student teams, and as a result, his team defeated Yale University 1-0 and won the championship.

　　In Ge Weikun’s view, football emphasizes teamwork and is definitely a sport that needs high IQ.

　　As for the cultural training of athletes, there is still room for improvement in China football.

　　"I think we may be right ‘ Football should start with dolls ’ This sentence is misunderstood, which does not mean that children should play football all the time. Coach Jin Zhiyang told me that 90% of the young players can’t enter the professional team, and they have no education and a bad future. In the end, parents dare not let their children play football, which leads to worse and worse football in China. "

　　"Japanese coach takeshi okada also said that China’s young players have insufficient cultural education and logical thinking ability. It’s ok to play football, but when you become a coach in the future, it will be insufficient, which will lead to worse teaching. "

　　Football in China is still "unhealthy".

　　Although he is over 70 years old, Ge Weikun is still full of interest in football. He is a professor of physics and a member of Tsinghua University Football Research Center. He can even try his hand on the football field.

　　Like all China fans, he is also looking forward to the rise of football in China, but he has no secret about the problem of football in China.

　　"Football should be a pyramid. It is not enough to look at the spire. Sending dozens of people out like the Jianlibao team can’t solve the problem. (Still depends on) the campus football that is widely carried out now. "

　　In the process of living overseas, he has seen the profundity of local football culture, and China football, as the Italian marshal Cannavaro said, lacks most not money, but football culture and tradition.

　　"For example, in Germany, football has become a part of their culture, just like their music. There are many old people singing very well near the church there. On weekends, I don’t know how many football matches there are. "

　　"In China, football clubs are the names of enterprises, while club names in Britain are place names with strong local awareness. For example, Manchester City, when they were not as powerful as they are now, still has a large number of diehard fans. (Fans) will not only look at the team’s achievements, but also support them even if they are relegated to the second, third and fourth leagues. "

　　Nowadays, many measures have been taken to popularize football culture in China, such as promoting campus football and social football, and increasing the number of stadium facilities. In Ge Weikun’s view, these are all positive signals.

　　However, at the moment, Professor Ge also said, "The commercial flavor of the Super League is too strong, and some of them are not healthy. Football should have a higher value than business. "

　　Recently, the General Secretary of the Supreme Leader attended the forum on cultural inheritance and development and delivered an important speech, stressing the need to adhere to integrity and innovation, to maintain the integrity and spirit of integrity and innovation, to continue the historical context and write contemporary Chinese chapters. China’s excellent traditional culture is the spiritual wealth that shines forever on China’s land. It has both the spiritual code of "where we came from" and the spiritual signpost of "where we are going". We should strengthen our cultural self-confidence, take on the mission and work hard in innovation, and continue to promote cultural prosperity, build a cultural power and build a modern civilization of the Chinese nation at a new historical starting point.

　　Defending is the foundation. Chinese excellent traditional culture is the spiritual lifeline of the Chinese nation and an important source of cultivating socialist core values. From the political ambition of "worrying about the world first, and enjoying the world later" to the patriotic feeling of "striving for the country’s life and death, why not avoid it because of misfortune and happiness", from the lofty righteousness of "wealth can’t be lewd, poverty can’t be moved, and power can’t be bent" to the sacrifice of life for righteousness of "who has never died since ancient times, keeping a fresh heart to shine on history", China’s excellent traditional culture has always inspired Chinese sons and daughters. The tree height thousands of feet has roots, and the water flow Wan Li is active. In today’s situation of profound economic and social development and changes, and diverse values, we should strengthen our historical consciousness, strengthen our cultural self-confidence, learn from classics and traditions, consciously use Bacon, an excellent Chinese traditional culture, to cast souls, enlighten our minds and moisten our hearts, and unite the spiritual strength of all people who work hard and move forward with one heart and one mind.

　　Innovation is the key. The value of culture lies not only in adhering to traditional excellent culture, but also in spreading with the times. Whether it is the popularity of variety shows such as China in Classics and National Treasures or the popularity of adapted dance programs such as Dancing for the Millennium and Only Green, it is the creative transformation and innovative development of Chinese excellent traditional culture, which makes the excellent traditional culture rooted in history shine new light in the new era. Today, facing the new situation at home and abroad, the new situation in the ideological field and the new trend of information technology development, it is more necessary than ever to innovate to inherit and carry forward the excellent Chinese traditional culture. We should rely on the power of the Internet and use market-oriented means to develop more carriers and scenes to spread excellent traditional culture, so that it can enter modern life and blend into the homes of ordinary people, and constantly create new glory of Chinese culture from "broken circle" to "out of circle" and from "alive" to "on fire".

　　Only by adhering to integrity can innovation have a clear position and direction; Only by constantly innovating and being upright can we get the source of vitality and the foundation of power. One of the important reasons why the Chinese nation has stood firm and courageously advanced in the torrent of history is that generations of Chinese sons and daughters have cultivated and developed a unique and profound Chinese culture in the process of integrity and innovation, which has provided a strong spiritual support for the Chinese nation to overcome difficulties and live endlessly. The wisdom and essence of Chinese excellent traditional culture have permeated all aspects of governing the country, from "people first, life first" to "Lucid waters and lush mountains are invaluable assets". Facing the future, we should organically combine upholding and developing Marxism with carrying forward China’s excellent traditional culture, unswervingly follow the road of Socialism with Chinese characteristics, and constantly push the cause of the Party and the country to a new level.

　　Cultural prosperity leads to national prosperity, while strong culture leads to strong nation. Firmly holding the "root" and "soul" of Chinese excellent traditional culture, always rooting in the fertile soil of Chinese culture and constantly absorbing the nourishment of innovative practice, we will surely gather the majestic cultural forces and strive to write a new chapter in building a socialist modern country in an all-round way. (Author: Lin Yunpeng)

In the competition with the same class models, it is worth mentioning in terms of space performance. Let’s take you to appreciate its style.

Let’s take a look at the appearance of the plug-in hybrid of Lingrui. The overall appearance of the plug-in hybrid front of Lingrui is unique and looks more dynamic. Coupled with simple headlights, the visual effect is still good. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Come to the side of the car, the car body size is 4685MM*1935MM*1710MM, the car uses simple lines, and the side circumference gives people a very fashionable and dynamic feeling. With large-sized thick-walled tires, it gives people a very simple feeling. In the design of the rear end, the rear end and the front end echo each other from a distance, and the taillight style is relatively young and individual, creating a good gas field.

In the plug-in hybrid car, the plug-in hybrid interior looks very fashionable and elegant, highlighting the hierarchical effect. The car looks very good outside the steering wheel, and it is made of genuine leather, so it feels good. Take a look at the central control. The car is equipped with a touch-sensitive LCD central control screen with young personality, which makes the interior style impressive and conforms to the mainstream aesthetics. The dashboard and seats are equally eye-catching. The car is equipped with a simple dashboard, and the information is easy to read and clear. The car uses leather seats, which are wide and thick and very comfortable to ride.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, NFC/RFID key, rear wiper, interior atmosphere light and other configurations, which greatly improves the convenience of using the car.

To sum up: SUV has an atmospheric appearance, good spatial performance and high cost performance. I wonder if you are interested in it.

　　Focus on cutting-edge scientific and technological innovation and upgrading of traditional industries

　　The Industrial 4.0 Revolution sweeping the world has affected almost every industry, including the supply chain management of all industries.

　　In the past, supply chain management was a headache for all industries, because the traditional supply chain involved a lot of fuzzy and inaccessible data, which swallowed up cost, time and patience like a "black hole". Industry 4.0 will give birth to a new digital supply chain and realize more complex and streamlined supply chain management.

　　Digital supply chain is an important direction of industrial solutions and business processes in the future, including not only logistics, warehousing, transportation, but also engineering, research and development, manufacturing and asset management.

　　With the application of many innovative technologies such as artificial intelligence, Internet of Things and blockchain in the supply chain, the traditional supply chain management is rapidly moving towards digitalization, intelligence and controllability.

　　1. Cross-platform asset tracking that connects everything

　　At present, GPS positioning is a mature technology with low price and low management cost, which is widely used in various fields. Through sensors connected to various assets or vehicles, the location and general time planning of assets can be obtained.

　　Enterprises can track assets through bar codes and tracking numbers, and know where products and goods are being shipped. However, this kind of tracking and monitoring is far from accurate, and it will still bring many problems and inconveniences.

　　For example, after shopping on the e-commerce platform, the logistics information shows that "the courier is delivering the goods", but we can’t know whether the courier will deliver it within the next hour or within three hours.

　　In the industrial field, this inaccurate or delayed logistics distribution will bring some confusion to the production of enterprises, and even cause the production line to stop. Especially for manufacturers who pursue zero inventory, zero inventory not only refers to the timely delivery of final products, but also includes the inventory management of raw materials and equipment needed for production.

　　Therefore, more accurate asset tracking technology will be an important direction of digital supply chain in the future. Hans Thalbauer, senior vice president of SAP, said, "We should not only create connections for goods, but also create connections for business partners. We need to connect not only suppliers, but also suppliers of suppliers. "

　　The future digital supply chain should not only connect all links in the supply chain, but also connect all factors that affect logistics distribution, such as weather, natural disasters, road infrastructure, regional economy and even political influence, so as to minimize risks.

　　For example, last year’s hurricane, which caused great damage to the American economy, affected the distribution of some suppliers’ goods, causing some automakers to shut down production. If we can get the news from the supply chain that "my supplier’s factory in Japan is affected by the earthquake and will stop production in the next two weeks", manufacturers can purchase products from suppliers in other parts of the world in time.

　　2. Timely production and forecast monitoring

　　As early as several decades ago, Toyota Motor Corporation initiated the concept of just in time to alleviate the problem of lack of cash, land and large inventory. Through the accurate management system, the response time of suppliers is shortened and the investment in process inventory is reduced.

　　But the basis of timely production is that all parts and raw materials must arrive on time. On the automobile assembly line, the shortage of any part will affect the normal production of the production line. If the distribution of parts is delayed, it may lead to product quality problems or even downtime; If the delivery is too early, the factory is not ready to receive it, which will increase the cost of inventory management.

　　In order to meet the production needs of large manufacturers, OEM will have strict delivery response time to ensure that parts can arrive at suppliers on time. However, this will bring great production pressure to suppliers. On the one hand, suppliers have to invest a lot of money in expedited transportation, and at the same time, in order to avoid the penalty of downtime caused by delayed transportation, suppliers must also maintain a certain amount of spare parts inventory.

　　Therefore, timely production can improve the production efficiency of OEM manufacturers, but it will lead to low efficiency of suppliers, thus increasing the cost of parts.

　　This requires the future digital supply chain to have the machine learning ability of real-time prediction. Through digital connection, it can realize predictive quality management, predictive manufacturing and predictive maintenance, improve the efficiency of production and distribution, and reduce costs.

　　3. Blockchain and traceability

　　The advantages of security, trust, traceability and controllability make blockchain one of the most potential new technologies. By creating a safe and transparent ledger system, all relevant stakeholders in the supply chain, such as manufacturers, retailers, logistics service providers and regulatory agencies, are brought into the same management platform, making the whole management process credible and transparent.

　　In recent years, many start-ups that use blockchain technology to reshape supply chain management have been born. At the same time, traditional logistics giants have also begun to explore the application path of blockchain.

　　For example, the shipping giant Maersk cooperated with IBM to develop the TradeLens blockchain platform, aiming at improving logistics efficiency and simplifying the documentation of global container transportation. After testing, the handling capacity of shipping documents is reduced by 10 times, and the transportation time is reduced by 40% on average. At present, nearly 100 partners around the world have joined the platform.

　　Through opening up, blockchain technology can effectively prevent price fraud, transportation delay and payment delay, eliminate middlemen and effectively reduce transaction costs.

　　In the industrial field, although the blockchain is still in the experimental and exploratory stage, once it is deeply integrated with industrial production, it will play an important role in future industrial production and digital supply chain.

　　In the future, all kinds of new technologies will allow us to look at every link of the whole supply chain more rationally from the digital point of view, and help us to continuously improve our production, analysis, maintenance and forecasting capabilities.

　　As Hans Thalbauer, Senior Vice President of Supply Chain and Internet of Things of SAP Company said, "This is a digital mirror. It is the digital twin of products, the twin of assets and a mirror of the world. This allows us to start the dynamic adjustment process. We hope to create a digital mirror image of the real world in this environment. "

This article first appeared on WeChat WeChat official account: Capital Lab. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

On February 19th, Meituan announced that it would pay social security for full-time and stable part-time riders nationwide, which is expected to be implemented in the second quarter of 2025. Meituan said that it will continue to increase resources and capital investment and continuously improve the rider welfare treatment system.

This is another measure taken by Meituan to improve the social security of new employment groups after the online anti-fatigue mechanism and the cancellation of overtime deduction. Since July 2022, Meituan has invested 1.4 billion yuan to pay new occupational injury insurance premiums for riders in seven pilot provinces and cities, and will further cover all riders in all provinces and cities in the future.

With the steady development of the take-away industry, a relatively clear division of professional and part-time groups has been formed among new employees such as take-away riders. Many riders have become stable practitioners after accumulating relevant experience and skills. Providing all kinds of security for these stable employees is not only in line with the real interests of workers, but also conducive to the long-term development of the industry and the formation of a relatively stable and professional distribution group.

Since the beginning of the year, Meituan has continuously introduced a number of measures to strengthen the protection of new employment groups, including canceling overtime deduction and anti-fatigue mechanism on the line, and has built 16,000 rider communities in conjunction with all sectors of society to help riders smooth the distribution path.

Measures for the Administration of Internet Advertising

(Promulgated by Order No.72 of the State Administration of Market Supervision on February 25, 2023 and effective as of May 1, 2023)

 

　　the first　In order to regulate Internet advertising activities, protect the legitimate rights and interests of consumers, promote the healthy development of Internet advertising industry, and maintain the market economic order of fair competition, these Measures are formulated in accordance with the Advertising Law of People’s Republic of China (PRC) (hereinafter referred to as the Advertising Law), the Electronic Commerce Law of the People’s Republic of China (hereinafter referred to as the Electronic Commerce Law) and other laws and administrative regulations.

　　the second　In People’s Republic of China (PRC), the provisions of the Advertising Law and these Measures shall apply to commercial advertising activities that directly or indirectly promote goods or services in the form of words, pictures, audio, video or other forms by using Internet media such as websites, webpages and Internet applications.

　　Laws, administrative regulations, departmental rules, mandatory national standards and other relevant provisions of the state require information to be displayed, marked and informed, in accordance with its provisions.

　　Article　Internet advertising should be true and legal, adhere to the correct orientation, and express the advertising content in a healthy form, which is in line with the requirements of socialist spiritual civilization construction and the promotion of Chinese excellent traditional culture.

　　Advertising activities using the Internet shall abide by laws and regulations, be honest and trustworthy, and compete fairly.

　　The state encourages and supports public service advertising activities on the Internet, spreads socialist core values and Chinese excellent traditional culture, and advocates civilized fashion.

　　Article 4　Natural persons, legal persons or other organizations that use the Internet to publish advertisements for advertisers or advertising agents entrusted by advertisers shall apply the provisions of the Advertising Law and these Measures on advertisement publishers.

　　The provisions of the Advertising Law and these Measures on Internet information service providers shall apply to natural persons, legal persons or other organizations that provide information services through the Internet; Engaged in Internet advertising design, production, agency, release and other activities, shall apply the provisions of the Advertising Law and these Measures on advertising agents, publishers and other subjects.

　　Article 5　Advertising industry organizations shall, in accordance with laws, regulations, departmental rules and articles of association, formulate industry norms, self-discipline conventions and group standards, strengthen industry self-discipline, guide members to actively practice socialist core values, engage in Internet advertising activities according to law, promote integrity building and promote the healthy development of the industry.

　　Article 6　No unit or individual may use the Internet to design, produce, act as an agent or publish advertisements for products or services whose production and sale are prohibited by laws and administrative regulations, or for goods or services whose advertising is prohibited.

　　It is forbidden to use the Internet to publish tobacco (including electronic cigarettes) advertisements.

　　It is forbidden to use the Internet to publish prescription drug advertisements. Where there are other provisions in laws and administrative regulations, such provisions shall prevail.

　　Article 7　Advertisements that should be examined according to laws and administrative regulations such as advertisements for medical treatment, medicines, medical devices, pesticides, veterinary drugs, health foods and formula foods for special medical purposes shall be examined by the advertisement examination organ before publication; Without review, it shall not be published.

　　Internet advertisements subject to censorship shall be published in strict accordance with the contents examined and approved, and shall not be edited, spliced or modified. If the contents of advertisements that have been examined and approved need to be changed, they shall re-apply for advertisement examination.

　　Article 8　It is forbidden to publish advertisements for medical treatment, medicines, medical devices, health foods and formula foods for special medical purposes in disguised form by introducing health and health preservation knowledge.

　　When introducing health and health preserving knowledge, the address, contact information, shopping links and other contents of commodity operators or service providers related to medical treatment, medicines, medical devices, health food and formula food for special medical purposes shall not appear on the same page or at the same time.

　　Article 9　Internet advertisements should be identifiable and enable consumers to identify them as advertisements.

　　For the goods or services ranked by bidding, the advertisement publisher should clearly mark "advertisement", which is obviously different from the natural search results.

　　Except in cases where laws and administrative regulations prohibit the publication or disguised publication of advertisements, if a commodity or service is promoted through knowledge introduction, experience sharing, consumption evaluation and other forms, and a shopping link is attached, the advertisement publisher shall clearly indicate "advertisement".

　　Article 10　When publishing Internet advertisements in the form of pop-ups, advertisers and advertisement publishers shall clearly mark the closure sign to ensure one-click closure, and shall not have any of the following circumstances:

　　(1) The advertisement can only be closed if there is no closing sign or the time is over;

　　(two) the closure sign is false, unclear or difficult to locate, etc., which sets obstacles for the closure of advertisements;

　　(three) to close the advertisement, it must be clicked twice or more;

　　(four) in the process of browsing the same page and the same document, continue to pop up advertisements after closing, which will affect the normal use of the network by users;

　　(five) other acts that affect the one-button closure.

　　The provisions of the preceding paragraph shall apply to the open-screen advertisements displayed and released when the Internet application is started.

　　Article 11　Do not cheat or mislead users to click or browse advertisements in the following ways:

　　(a) false system or software update, error reporting, cleaning, notification and other tips;

　　(two) false signs such as playing, starting, pausing, stopping and returning;

　　(3) False reward promises;

　　(four) other ways to deceive and mislead users to click and browse advertisements.

　　Article 12　Advertisements for medical treatment, medicines, health foods, formula foods for special medical purposes, medical devices, cosmetics, alcohol, beauty, and online game advertisements that are not conducive to the physical and mental health of minors shall not be published on websites, webpages, internet applications, WeChat official account and other Internet media aimed at minors.

　　Article 13　Advertisers should be responsible for the authenticity of Internet advertising content.

　　When an advertiser publishes an Internet advertisement, the subject qualification, administrative license, citation content, etc. shall meet the requirements of laws and regulations, and the relevant certification documents shall be true, legal and effective.

　　Advertisers can publish their own advertisements through self-built websites, their own clients, Internet applications, WeChat official account, online shop pages and other Internet media, or they can entrust advertising agents and publishers to publish advertisements.

　　Advertisers who publish Internet advertisements by themselves shall comply with the requirements of laws and regulations, establish advertisement files and update them in time. The relevant files shall be kept for not less than three years from the date of termination of advertising.

　　When an advertiser entrusts to publish an Internet advertisement, it shall notify the advertising agents and publishers who provide services to it in a timely manner in written form or in other ways that can be confirmed.

　　Article 14　Advertising agents and publishers shall, in accordance with the following provisions, establish, improve and implement the registration, audit and file management system for Internet advertising business:

　　(a) check and register the real identity, address and effective contact information of advertisers, establish advertising files and regularly check and update them, and record and save relevant electronic data of advertising activities; The preservation time of relevant files shall be no less than three years from the date of the end of advertising;

　　(2) Examining relevant supporting documents and checking the contents of advertisements. Advertising agents shall not provide design, production or agency services for advertisements with inconsistent contents or incomplete supporting documents, and advertisement publishers shall not publish them;

　　(three) equipped with advertising audit personnel familiar with advertising laws and regulations or set up advertising audit institutions.

　　The term "identity information" as mentioned in these Measures includes name (name), unified social credit code (ID number), etc.

　　Advertising agents and publishers shall, in accordance with the law, cooperate with the Internet advertising industry survey conducted by the market supervision and management department and provide true, accurate and complete information in a timely manner.

　　Article 15　Where an Internet advertisement is published by means of algorithmic recommendation, the relevant rules of algorithmic recommendation service and advertisement delivery records shall be recorded in the advertisement file.

　　Article 16　Internet platform operators shall take measures to prevent and stop illegal advertisements in the process of providing Internet information services, and abide by the following provisions:

　　(1) Recording and preserving the true identity information of users who use their information services to publish advertisements, and the information recording and preservation time shall be no less than three years from the date of the end of information service provision;

　　(two) to monitor and investigate the contents of advertisements published by using its information services, and if illegal advertisements are found, necessary measures such as notice to correct, delete, block and disconnect the publishing links shall be taken to stop them, and relevant records shall be kept;

　　(three) to establish an effective mechanism for accepting and handling complaints and reports, set up a convenient entrance for complaints and reports, or publish the way of complaints and reports, and accept and handle complaints and reports in a timely manner;

　　(four) shall not obstruct or hinder the market supervision and management departments to carry out advertising monitoring by technical means or other means;

　　(5) Cooperate with the market supervision and management departments to investigate illegal Internet advertisements, and take timely technical measures to preserve evidence materials suspected of illegal advertisements according to the requirements of the market supervision and management departments, and truthfully provide the true identity information of relevant advertisement publishers, advertisement modification records and transaction information of related commodities or services;

　　(six) according to the service agreement and platform rules, users who use their information services to publish illegal advertisements shall be warned, suspended or terminated.

　　Article 17　The use of the Internet to publish and send advertisements shall not affect users’ normal use of the Internet, and shall not insert bidding advertisements into the results of searching government service websites, webpages, Internet applications, WeChat official account, etc.

　　Without the user’s consent, request or clear refusal, no Internet advertisement shall be sent to his means of transportation, navigation equipment, smart home appliances, etc., and no advertisement or advertisement link shall be attached to the e-mail or Internet instant messaging information sent by the user.

　　Article 18　When publishing Internet advertisements with links, advertisers, advertising agents and advertisement publishers should check the advertising contents related to front-end advertisements in the next link.

　　Article 19　Where a commodity seller or service provider promotes a commodity or service through live Internet broadcast, which constitutes a commercial advertisement, it shall bear the responsibilities and obligations of the advertiser according to law.

　　If the operator of the live broadcast room is entrusted to provide advertising design, production, agency and publishing services, it shall bear the responsibilities and obligations of the advertising operator and publisher according to law.

　　Live marketing personnel who are entrusted to provide advertising design, production, agency and publishing services shall bear the responsibilities and obligations of advertising operators and publishers according to law.

　　Live marketing personnel who recommend and prove goods and services in their own names or images, which constitute advertising endorsements, shall bear the responsibilities and obligations of advertising spokespersons according to law.

　　Article 20　Administrative penalties for illegal Internet advertisements shall be under the jurisdiction of the market supervision and administration department where the advertisement publisher is located. Where it is difficult for the market supervision and administration department where the advertisement publisher is located to have jurisdiction over advertisers, advertising agents, advertising spokespersons and Internet information service providers in different places, it may transfer the illegal situation to the market supervision and administration department where it is located for handling. If the advertising spokesperson is a natural person, the location of the agency providing brokerage services for the advertising spokesperson, the domicile or habitual residence of the advertising spokesperson shall be its location.

　　Where the market supervision and management department of the place where the advertiser is located or where the advertising operator is located first discovers illegal clues or receives complaints or reports, it may also exercise jurisdiction.

　　The implementation of administrative penalties for advertisers to publish illegal advertisements by themselves shall be under the jurisdiction of the market supervision and management department where the advertisers are located.

　　Article 21　The market supervision and management department may exercise the following functions and powers according to law when investigating and handling illegal Internet advertisements:

　　(a) to conduct on-site inspection of places suspected of engaging in illegal advertising activities;

　　(2) Asking the party suspected of violating the law or its legal representative, principal responsible person and other relevant personnel, and investigating the relevant units or individuals;

　　(three) require the parties suspected of violating the law to provide relevant documents within a time limit;

　　(4) consulting and copying contracts, bills, account books, advertising works and Internet advertising-related data related to suspected illegal advertisements, including saving Internet advertising content by means of screen capture, screen recording, webpage retention, photographing, audio recording and video recording;

　　(5) sealing up and detaining advertising articles, business tools, equipment and other property directly related to suspected illegal advertisements;

　　(six) ordered to suspend the publication of suspected illegal advertisements that may cause serious consequences;

　　(seven) other functions and powers as prescribed by laws and administrative regulations.

　　When the market supervision and management department exercises the functions and powers stipulated in the preceding paragraph according to law, the parties concerned shall assist and cooperate, and shall not refuse, obstruct or conceal the real situation.

　　Article 22　The technical monitoring records of Internet advertisements by market supervision and management departments can be used as evidence for administrative punishment or administrative measures against illegal advertisements.

　　Article 23　Violation of the provisions of Article 6 and Article 12 of these Measures shall be punished in accordance with the provisions of Article 57 of the Advertising Law.

　　Article 24　Anyone who, in violation of the provisions of Article 7 of these Measures, publishes an Internet advertisement without review or according to the content approved by the advertisement review shall be punished in accordance with the provisions of Article 58 of the Advertising Law.

　　Article 25　In violation of the provisions of Article 8 and Article 9 of these measures, advertisements for medical treatment, medicines, medical devices, health foods and formula foods for special medical purposes are published in disguised form, or Internet advertisements are not identifiable, and shall be punished in accordance with the provisions of the third paragraph of Article 59 of the Advertising Law.

　　Article 26　Whoever, in violation of the provisions of Article 10 of these Measures, publishes Internet advertisements in the form of pop-ups and so on, without clearly indicating the closure sign, ensures one-click closure, shall be punished in accordance with the provisions of the second paragraph of Article 62 of the Advertising Law.

　　Advertisers who commit the acts specified in the preceding paragraph shall be ordered by the market supervision and administration department at or above the county level to make corrections, and those who refuse to make corrections shall be fined between 5,000 yuan and 30,000 yuan.

　　Article 27　In violation of the provisions of Article 11 of these Measures, deceiving or misleading users to click and browse advertisements, if there are provisions in laws and administrative regulations, such provisions shall prevail; Where there are no provisions in laws and administrative regulations, the market supervision and management department at or above the county level shall order it to make corrections, and impose a fine of not less than 5,000 yuan but not more than 30,000 yuan on advertisers, advertising agents and publishers.

　　Article 28　In violation of the provisions of the first paragraph of Article 14, Article 15 and Article 18 of these measures, advertising agents and publishers fail to establish and improve the advertising business management system according to the provisions, or fail to check the advertising content, they shall be punished according to the provisions of the first paragraph of Article 60 of the Advertising Law.

　　In violation of the provisions of the fourth paragraph of Article 13, Article 15 and Article 18 of these measures, advertisers fail to establish advertising files according to the provisions, or fail to check the contents of advertisements, the market supervision and management departments at or above the county level shall order them to make corrections and may impose a fine of not more than 50,000 yuan.

　　Advertisers, advertising agents and publishers can prove that they have fulfilled relevant responsibilities, take measures to prevent the linked advertising content from being tampered with, and provide the real name, address and effective contact information of the subject of illegal advertising activities, and can be given a lighter, mitigated or no administrative punishment according to law.

　　In violation of the third paragraph of Article 14 of these measures, advertising agents and publishers refuse to cooperate with the Internet advertising industry survey conducted by the market supervision and administration department, or provide false information, the market supervision and administration department at or above the county level shall order them to make corrections and may impose a fine of not less than 10,000 yuan but not more than 30,000 yuan.

　　Article 29　Internet platform operators violate the provisions of Item 1, Item 3 to Item 5 of Article 16 of these Measures, and if there are provisions in laws and administrative regulations, such provisions shall prevail; Where there are no provisions in laws and administrative regulations, the market supervision and management department at or above the county level shall order it to make corrections and impose a fine of not less than 10,000 yuan but not more than 50,000 yuan.

　　Internet platform operators who violate the second paragraph of Article 16 of these Measures and know or should know that Internet advertising activities are illegal and will not be stopped shall be punished in accordance with the provisions of Article 63 of the Advertising Law.

　　Article 30　In violation of the provisions of the first paragraph of article seventeenth of these measures, if there are provisions in laws and administrative regulations, such provisions shall prevail; Where there are no provisions in laws and administrative regulations, the market supervision and management department at or above the county level shall order it to make corrections, and impose a fine of not less than 5,000 yuan but not more than 30,000 yuan on advertisers, advertising agents and publishers.

　　Whoever, in violation of the provisions of the second paragraph of Article 17 of these Measures, sends Internet advertisements to his means of transportation, navigation equipment, smart home appliances, etc. without the user’s consent, request or explicit refusal, shall be punished in accordance with the provisions of the first paragraph of Article 62 of the Advertising Law; If an advertisement or an advertisement link is attached to the e-mail or Internet instant messaging information sent by a user, the market supervision and management department at or above the county level shall order it to make corrections and impose a fine of not less than 5,000 yuan but not more than 30,000 yuan.

　　Article 31　The administrative punishment decision made by the market supervision and management department in accordance with the provisions of the Advertising Law and these Measures shall be publicized to the public through the national enterprise credit information publicity system according to law; If the nature is bad, the circumstances are serious, and the social harm is great, it will be included in the list of serious violations of law and dishonesty in accordance with the relevant provisions of the Measures for the Administration of the List of Serious Violations of Law and Trustworthiness in Market Supervision and Management.

　　Article 32　These Measures shall come into force as of May 1, 2023. The Interim Measures for the Administration of Internet Advertising promulgated by Order No.87 of the former State Administration for Industry and Commerce on July 4, 2016 shall be abolished at the same time.

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　　Graduates enter the Chiudaba Gymnasium on a department-by-department basis, while Ernest & Young Rui is only one person. During his four years as an undergraduate, he has become accustomed to such a scene.

　　The college leaders plucked the ears for Ernest & Young Rui, and the end of this session meant that he had officially graduated from Peking University with a happy expression on his face.

　　While waiting in line to take graduation photos, students from the school joked with him: "For a graduation ceremony alone, you are popular, and this bouquet of flowers is for you."

　　He was preparing to leave the school around July 10, and was going to pack his things in the dormitory into cardboard boxes. Because he was about to stay on campus for graduate school, his luggage could also be stored in the dormitory during the holidays.

　　After the graduation ceremony, Ernest & Young Rui went to meet their graduate advisor and left a selfie while passing by Peking University Library. He said that in the next five years, it will be his most frequent place.

　　Holding up his phone, looking up, looking up, smiling, this summer, on the banks of Weiming Lake, under the Boya Tower, in front of the library, and at the entrance of Yuanpei College, Ernest & Young Rui, a paleontology major at Peking University, completed one "graduation photo after another" in a standard selfie pose.

　　Like his senior sister Xue Yifan, who graduated two years ago, these photos also made Ernest & Young angry. Four years ago, when he was admitted to Yanyuan with the top 20 results in Guizhou Province, he did not expect that the future experience would be so special.

　　During high school, this boy from Guiyang was interested in physics, biology, Chinese, and history. After the college entrance examination, it was difficult to choose a professional direction, so he chose Yuanpei College as an experimental field for thorough training.

　　In the first two years of college, like other students in the college, he took a large number of general education courses. After studying courses such as "Paleontology", his interest in this direction gradually became stronger, so he chose to major in paleontology in his junior year and became the "only seedling" of this major. Since Peking University established this direction in 2008, only six graduates have graduated in total, which is known as "six generations of single biography".

　　一个人的专业，并非一个人的课堂。因为古生物学主要以化石为研究材料，小安选修了多门生物学、地质地层方面的课程，他经常同地球与空间科学学院和生命科学学院的学生同堂听课，讨论专业问题。他的跨学科导师团队也不简单，城市与环境学院的周力平和地球与空间科学学院的黄宝琦两位老师都曾指导他写论文。

　　生活中，与元培学院的同学为伍，学习上，则跟外院同学结伴，在别人看来似乎有些孤单割裂之感，小安却习以为常，“这让我在两边都能找到一定的归属感。”

　　在贵阳郊区长大的安永睿，从小就对山川、河流、大地等地质地貌感兴趣。对于世界的探索之心，在十几岁时便已萌发。初中时，小安经常独自出游，选择假期的一天，一早出发，晚上归家。踏遍农田，探访山林，走走城区，他总在寻找不一样的风景，几年下来，他的足迹已遍及贵阳周边十几个县市的200多个乡镇。

　　小安是个典型的南方男孩儿，外表斯文安静，说话语速较慢，笑起来还有些害羞。或许是为了弥补在专业上的孤单，他在社团活动中寻找自己的精彩。大二，他参与创建北大徒步爱好者协会，经常和大家一起去香山、妙峰山等地徒步，用双脚走上二三十公里，对他而言小菜一碟，他的最高纪录是在贵阳老家花一天时间走了80多公里。大四，他还加入北大最出名的社团山鹰社，去过雾灵山、百花山、海坨山等地拉练。小安也在提升自己的文艺细胞，他会唱京剧、昆曲、越剧和泉州南音。不过，大学四年，没能找到属于自己的坐在自行车后座的女孩，让他直呼“相当遗憾”。

　　如今，小安已保送北大城市与环境学院攻读直博学位，研究神秘的第四纪地质学方向，继续探寻古生物界的奥秘。他期待着，如自己喜欢的《原乡人》所唱的那般，“我走过丛林山岗，也走过白雪茫茫，看到了山川的风貌，也听到了大地在成长。”