Recently, the General Secretary of the Supreme Leader attended the forum on cultural inheritance and development and delivered an important speech, stressing the need to adhere to integrity and innovation, to maintain the integrity and spirit of integrity and innovation, to continue the historical context and write contemporary Chinese chapters. China’s excellent traditional culture is the spiritual wealth that shines forever on China’s land. It has both the spiritual code of "where we came from" and the spiritual signpost of "where we are going". We should strengthen our cultural self-confidence, take on the mission and work hard in innovation, and continue to promote cultural prosperity, build a cultural power and build a modern civilization of the Chinese nation at a new historical starting point.

　　Defending is the foundation. Chinese excellent traditional culture is the spiritual lifeline of the Chinese nation and an important source of cultivating socialist core values. From the political ambition of "worrying about the world first, and enjoying the world later" to the patriotic feeling of "striving for the country’s life and death, why not avoid it because of misfortune and happiness", from the lofty righteousness of "wealth can’t be lewd, poverty can’t be moved, and power can’t be bent" to the sacrifice of life for righteousness of "who has never died since ancient times, keeping a fresh heart to shine on history", China’s excellent traditional culture has always inspired Chinese sons and daughters. The tree height thousands of feet has roots, and the water flow Wan Li is active. In today’s situation of profound economic and social development and changes, and diverse values, we should strengthen our historical consciousness, strengthen our cultural self-confidence, learn from classics and traditions, consciously use Bacon, an excellent Chinese traditional culture, to cast souls, enlighten our minds and moisten our hearts, and unite the spiritual strength of all people who work hard and move forward with one heart and one mind.

　　Innovation is the key. The value of culture lies not only in adhering to traditional excellent culture, but also in spreading with the times. Whether it is the popularity of variety shows such as China in Classics and National Treasures or the popularity of adapted dance programs such as Dancing for the Millennium and Only Green, it is the creative transformation and innovative development of Chinese excellent traditional culture, which makes the excellent traditional culture rooted in history shine new light in the new era. Today, facing the new situation at home and abroad, the new situation in the ideological field and the new trend of information technology development, it is more necessary than ever to innovate to inherit and carry forward the excellent Chinese traditional culture. We should rely on the power of the Internet and use market-oriented means to develop more carriers and scenes to spread excellent traditional culture, so that it can enter modern life and blend into the homes of ordinary people, and constantly create new glory of Chinese culture from "broken circle" to "out of circle" and from "alive" to "on fire".

　　Only by adhering to integrity can innovation have a clear position and direction; Only by constantly innovating and being upright can we get the source of vitality and the foundation of power. One of the important reasons why the Chinese nation has stood firm and courageously advanced in the torrent of history is that generations of Chinese sons and daughters have cultivated and developed a unique and profound Chinese culture in the process of integrity and innovation, which has provided a strong spiritual support for the Chinese nation to overcome difficulties and live endlessly. The wisdom and essence of Chinese excellent traditional culture have permeated all aspects of governing the country, from "people first, life first" to "Lucid waters and lush mountains are invaluable assets". Facing the future, we should organically combine upholding and developing Marxism with carrying forward China’s excellent traditional culture, unswervingly follow the road of Socialism with Chinese characteristics, and constantly push the cause of the Party and the country to a new level.

　　Cultural prosperity leads to national prosperity, while strong culture leads to strong nation. Firmly holding the "root" and "soul" of Chinese excellent traditional culture, always rooting in the fertile soil of Chinese culture and constantly absorbing the nourishment of innovative practice, we will surely gather the majestic cultural forces and strive to write a new chapter in building a socialist modern country in an all-round way. (Author: Lin Yunpeng)

In the competition with the same class models, it is worth mentioning in terms of space performance. Let’s take you to appreciate its style.

Let’s take a look at the appearance of the plug-in hybrid of Lingrui. The overall appearance of the plug-in hybrid front of Lingrui is unique and looks more dynamic. Coupled with simple headlights, the visual effect is still good. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Come to the side of the car, the car body size is 4685MM*1935MM*1710MM, the car uses simple lines, and the side circumference gives people a very fashionable and dynamic feeling. With large-sized thick-walled tires, it gives people a very simple feeling. In the design of the rear end, the rear end and the front end echo each other from a distance, and the taillight style is relatively young and individual, creating a good gas field.

In the plug-in hybrid car, the plug-in hybrid interior looks very fashionable and elegant, highlighting the hierarchical effect. The car looks very good outside the steering wheel, and it is made of genuine leather, so it feels good. Take a look at the central control. The car is equipped with a touch-sensitive LCD central control screen with young personality, which makes the interior style impressive and conforms to the mainstream aesthetics. The dashboard and seats are equally eye-catching. The car is equipped with a simple dashboard, and the information is easy to read and clear. The car uses leather seats, which are wide and thick and very comfortable to ride.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, NFC/RFID key, rear wiper, interior atmosphere light and other configurations, which greatly improves the convenience of using the car.

To sum up: SUV has an atmospheric appearance, good spatial performance and high cost performance. I wonder if you are interested in it.

　　Focus on cutting-edge scientific and technological innovation and upgrading of traditional industries

　　The Industrial 4.0 Revolution sweeping the world has affected almost every industry, including the supply chain management of all industries.

　　In the past, supply chain management was a headache for all industries, because the traditional supply chain involved a lot of fuzzy and inaccessible data, which swallowed up cost, time and patience like a "black hole". Industry 4.0 will give birth to a new digital supply chain and realize more complex and streamlined supply chain management.

　　Digital supply chain is an important direction of industrial solutions and business processes in the future, including not only logistics, warehousing, transportation, but also engineering, research and development, manufacturing and asset management.

　　With the application of many innovative technologies such as artificial intelligence, Internet of Things and blockchain in the supply chain, the traditional supply chain management is rapidly moving towards digitalization, intelligence and controllability.

　　1. Cross-platform asset tracking that connects everything

　　At present, GPS positioning is a mature technology with low price and low management cost, which is widely used in various fields. Through sensors connected to various assets or vehicles, the location and general time planning of assets can be obtained.

　　Enterprises can track assets through bar codes and tracking numbers, and know where products and goods are being shipped. However, this kind of tracking and monitoring is far from accurate, and it will still bring many problems and inconveniences.

　　For example, after shopping on the e-commerce platform, the logistics information shows that "the courier is delivering the goods", but we can’t know whether the courier will deliver it within the next hour or within three hours.

　　In the industrial field, this inaccurate or delayed logistics distribution will bring some confusion to the production of enterprises, and even cause the production line to stop. Especially for manufacturers who pursue zero inventory, zero inventory not only refers to the timely delivery of final products, but also includes the inventory management of raw materials and equipment needed for production.

　　Therefore, more accurate asset tracking technology will be an important direction of digital supply chain in the future. Hans Thalbauer, senior vice president of SAP, said, "We should not only create connections for goods, but also create connections for business partners. We need to connect not only suppliers, but also suppliers of suppliers. "

　　The future digital supply chain should not only connect all links in the supply chain, but also connect all factors that affect logistics distribution, such as weather, natural disasters, road infrastructure, regional economy and even political influence, so as to minimize risks.

　　For example, last year’s hurricane, which caused great damage to the American economy, affected the distribution of some suppliers’ goods, causing some automakers to shut down production. If we can get the news from the supply chain that "my supplier’s factory in Japan is affected by the earthquake and will stop production in the next two weeks", manufacturers can purchase products from suppliers in other parts of the world in time.

　　2. Timely production and forecast monitoring

　　As early as several decades ago, Toyota Motor Corporation initiated the concept of just in time to alleviate the problem of lack of cash, land and large inventory. Through the accurate management system, the response time of suppliers is shortened and the investment in process inventory is reduced.

　　But the basis of timely production is that all parts and raw materials must arrive on time. On the automobile assembly line, the shortage of any part will affect the normal production of the production line. If the distribution of parts is delayed, it may lead to product quality problems or even downtime; If the delivery is too early, the factory is not ready to receive it, which will increase the cost of inventory management.

　　In order to meet the production needs of large manufacturers, OEM will have strict delivery response time to ensure that parts can arrive at suppliers on time. However, this will bring great production pressure to suppliers. On the one hand, suppliers have to invest a lot of money in expedited transportation, and at the same time, in order to avoid the penalty of downtime caused by delayed transportation, suppliers must also maintain a certain amount of spare parts inventory.

　　Therefore, timely production can improve the production efficiency of OEM manufacturers, but it will lead to low efficiency of suppliers, thus increasing the cost of parts.

　　This requires the future digital supply chain to have the machine learning ability of real-time prediction. Through digital connection, it can realize predictive quality management, predictive manufacturing and predictive maintenance, improve the efficiency of production and distribution, and reduce costs.

　　3. Blockchain and traceability

　　The advantages of security, trust, traceability and controllability make blockchain one of the most potential new technologies. By creating a safe and transparent ledger system, all relevant stakeholders in the supply chain, such as manufacturers, retailers, logistics service providers and regulatory agencies, are brought into the same management platform, making the whole management process credible and transparent.

　　In recent years, many start-ups that use blockchain technology to reshape supply chain management have been born. At the same time, traditional logistics giants have also begun to explore the application path of blockchain.

　　For example, the shipping giant Maersk cooperated with IBM to develop the TradeLens blockchain platform, aiming at improving logistics efficiency and simplifying the documentation of global container transportation. After testing, the handling capacity of shipping documents is reduced by 10 times, and the transportation time is reduced by 40% on average. At present, nearly 100 partners around the world have joined the platform.

　　Through opening up, blockchain technology can effectively prevent price fraud, transportation delay and payment delay, eliminate middlemen and effectively reduce transaction costs.

　　In the industrial field, although the blockchain is still in the experimental and exploratory stage, once it is deeply integrated with industrial production, it will play an important role in future industrial production and digital supply chain.

　　In the future, all kinds of new technologies will allow us to look at every link of the whole supply chain more rationally from the digital point of view, and help us to continuously improve our production, analysis, maintenance and forecasting capabilities.

　　As Hans Thalbauer, Senior Vice President of Supply Chain and Internet of Things of SAP Company said, "This is a digital mirror. It is the digital twin of products, the twin of assets and a mirror of the world. This allows us to start the dynamic adjustment process. We hope to create a digital mirror image of the real world in this environment. "

This article first appeared on WeChat WeChat official account: Capital Lab. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

On February 19th, Meituan announced that it would pay social security for full-time and stable part-time riders nationwide, which is expected to be implemented in the second quarter of 2025. Meituan said that it will continue to increase resources and capital investment and continuously improve the rider welfare treatment system.

This is another measure taken by Meituan to improve the social security of new employment groups after the online anti-fatigue mechanism and the cancellation of overtime deduction. Since July 2022, Meituan has invested 1.4 billion yuan to pay new occupational injury insurance premiums for riders in seven pilot provinces and cities, and will further cover all riders in all provinces and cities in the future.

With the steady development of the take-away industry, a relatively clear division of professional and part-time groups has been formed among new employees such as take-away riders. Many riders have become stable practitioners after accumulating relevant experience and skills. Providing all kinds of security for these stable employees is not only in line with the real interests of workers, but also conducive to the long-term development of the industry and the formation of a relatively stable and professional distribution group.

Since the beginning of the year, Meituan has continuously introduced a number of measures to strengthen the protection of new employment groups, including canceling overtime deduction and anti-fatigue mechanism on the line, and has built 16,000 rider communities in conjunction with all sectors of society to help riders smooth the distribution path.

Measures for the Administration of Internet Advertising

(Promulgated by Order No.72 of the State Administration of Market Supervision on February 25, 2023 and effective as of May 1, 2023)

 

　　the first　In order to regulate Internet advertising activities, protect the legitimate rights and interests of consumers, promote the healthy development of Internet advertising industry, and maintain the market economic order of fair competition, these Measures are formulated in accordance with the Advertising Law of People’s Republic of China (PRC) (hereinafter referred to as the Advertising Law), the Electronic Commerce Law of the People’s Republic of China (hereinafter referred to as the Electronic Commerce Law) and other laws and administrative regulations.

　　the second　In People’s Republic of China (PRC), the provisions of the Advertising Law and these Measures shall apply to commercial advertising activities that directly or indirectly promote goods or services in the form of words, pictures, audio, video or other forms by using Internet media such as websites, webpages and Internet applications.

　　Laws, administrative regulations, departmental rules, mandatory national standards and other relevant provisions of the state require information to be displayed, marked and informed, in accordance with its provisions.

　　Article　Internet advertising should be true and legal, adhere to the correct orientation, and express the advertising content in a healthy form, which is in line with the requirements of socialist spiritual civilization construction and the promotion of Chinese excellent traditional culture.

　　Advertising activities using the Internet shall abide by laws and regulations, be honest and trustworthy, and compete fairly.

　　The state encourages and supports public service advertising activities on the Internet, spreads socialist core values and Chinese excellent traditional culture, and advocates civilized fashion.

　　Article 4　Natural persons, legal persons or other organizations that use the Internet to publish advertisements for advertisers or advertising agents entrusted by advertisers shall apply the provisions of the Advertising Law and these Measures on advertisement publishers.

　　The provisions of the Advertising Law and these Measures on Internet information service providers shall apply to natural persons, legal persons or other organizations that provide information services through the Internet; Engaged in Internet advertising design, production, agency, release and other activities, shall apply the provisions of the Advertising Law and these Measures on advertising agents, publishers and other subjects.

　　Article 5　Advertising industry organizations shall, in accordance with laws, regulations, departmental rules and articles of association, formulate industry norms, self-discipline conventions and group standards, strengthen industry self-discipline, guide members to actively practice socialist core values, engage in Internet advertising activities according to law, promote integrity building and promote the healthy development of the industry.

　　Article 6　No unit or individual may use the Internet to design, produce, act as an agent or publish advertisements for products or services whose production and sale are prohibited by laws and administrative regulations, or for goods or services whose advertising is prohibited.

　　It is forbidden to use the Internet to publish tobacco (including electronic cigarettes) advertisements.

　　It is forbidden to use the Internet to publish prescription drug advertisements. Where there are other provisions in laws and administrative regulations, such provisions shall prevail.

　　Article 7　Advertisements that should be examined according to laws and administrative regulations such as advertisements for medical treatment, medicines, medical devices, pesticides, veterinary drugs, health foods and formula foods for special medical purposes shall be examined by the advertisement examination organ before publication; Without review, it shall not be published.

　　Internet advertisements subject to censorship shall be published in strict accordance with the contents examined and approved, and shall not be edited, spliced or modified. If the contents of advertisements that have been examined and approved need to be changed, they shall re-apply for advertisement examination.

　　Article 8　It is forbidden to publish advertisements for medical treatment, medicines, medical devices, health foods and formula foods for special medical purposes in disguised form by introducing health and health preservation knowledge.

　　When introducing health and health preserving knowledge, the address, contact information, shopping links and other contents of commodity operators or service providers related to medical treatment, medicines, medical devices, health food and formula food for special medical purposes shall not appear on the same page or at the same time.

　　Article 9　Internet advertisements should be identifiable and enable consumers to identify them as advertisements.

　　For the goods or services ranked by bidding, the advertisement publisher should clearly mark "advertisement", which is obviously different from the natural search results.

　　Except in cases where laws and administrative regulations prohibit the publication or disguised publication of advertisements, if a commodity or service is promoted through knowledge introduction, experience sharing, consumption evaluation and other forms, and a shopping link is attached, the advertisement publisher shall clearly indicate "advertisement".

　　Article 10　When publishing Internet advertisements in the form of pop-ups, advertisers and advertisement publishers shall clearly mark the closure sign to ensure one-click closure, and shall not have any of the following circumstances:

　　(1) The advertisement can only be closed if there is no closing sign or the time is over;

　　(two) the closure sign is false, unclear or difficult to locate, etc., which sets obstacles for the closure of advertisements;

　　(three) to close the advertisement, it must be clicked twice or more;

　　(four) in the process of browsing the same page and the same document, continue to pop up advertisements after closing, which will affect the normal use of the network by users;

　　(five) other acts that affect the one-button closure.

　　The provisions of the preceding paragraph shall apply to the open-screen advertisements displayed and released when the Internet application is started.

　　Article 11　Do not cheat or mislead users to click or browse advertisements in the following ways:

　　(a) false system or software update, error reporting, cleaning, notification and other tips;

　　(two) false signs such as playing, starting, pausing, stopping and returning;

　　(3) False reward promises;

　　(four) other ways to deceive and mislead users to click and browse advertisements.

　　Article 12　Advertisements for medical treatment, medicines, health foods, formula foods for special medical purposes, medical devices, cosmetics, alcohol, beauty, and online game advertisements that are not conducive to the physical and mental health of minors shall not be published on websites, webpages, internet applications, WeChat official account and other Internet media aimed at minors.

　　Article 13　Advertisers should be responsible for the authenticity of Internet advertising content.

　　When an advertiser publishes an Internet advertisement, the subject qualification, administrative license, citation content, etc. shall meet the requirements of laws and regulations, and the relevant certification documents shall be true, legal and effective.

　　Advertisers can publish their own advertisements through self-built websites, their own clients, Internet applications, WeChat official account, online shop pages and other Internet media, or they can entrust advertising agents and publishers to publish advertisements.

　　Advertisers who publish Internet advertisements by themselves shall comply with the requirements of laws and regulations, establish advertisement files and update them in time. The relevant files shall be kept for not less than three years from the date of termination of advertising.

　　When an advertiser entrusts to publish an Internet advertisement, it shall notify the advertising agents and publishers who provide services to it in a timely manner in written form or in other ways that can be confirmed.

　　Article 14　Advertising agents and publishers shall, in accordance with the following provisions, establish, improve and implement the registration, audit and file management system for Internet advertising business:

　　(a) check and register the real identity, address and effective contact information of advertisers, establish advertising files and regularly check and update them, and record and save relevant electronic data of advertising activities; The preservation time of relevant files shall be no less than three years from the date of the end of advertising;

　　(2) Examining relevant supporting documents and checking the contents of advertisements. Advertising agents shall not provide design, production or agency services for advertisements with inconsistent contents or incomplete supporting documents, and advertisement publishers shall not publish them;

　　(three) equipped with advertising audit personnel familiar with advertising laws and regulations or set up advertising audit institutions.

　　The term "identity information" as mentioned in these Measures includes name (name), unified social credit code (ID number), etc.

　　Advertising agents and publishers shall, in accordance with the law, cooperate with the Internet advertising industry survey conducted by the market supervision and management department and provide true, accurate and complete information in a timely manner.

　　Article 15　Where an Internet advertisement is published by means of algorithmic recommendation, the relevant rules of algorithmic recommendation service and advertisement delivery records shall be recorded in the advertisement file.

　　Article 16　Internet platform operators shall take measures to prevent and stop illegal advertisements in the process of providing Internet information services, and abide by the following provisions:

　　(1) Recording and preserving the true identity information of users who use their information services to publish advertisements, and the information recording and preservation time shall be no less than three years from the date of the end of information service provision;

　　(two) to monitor and investigate the contents of advertisements published by using its information services, and if illegal advertisements are found, necessary measures such as notice to correct, delete, block and disconnect the publishing links shall be taken to stop them, and relevant records shall be kept;

　　(three) to establish an effective mechanism for accepting and handling complaints and reports, set up a convenient entrance for complaints and reports, or publish the way of complaints and reports, and accept and handle complaints and reports in a timely manner;

　　(four) shall not obstruct or hinder the market supervision and management departments to carry out advertising monitoring by technical means or other means;

　　(5) Cooperate with the market supervision and management departments to investigate illegal Internet advertisements, and take timely technical measures to preserve evidence materials suspected of illegal advertisements according to the requirements of the market supervision and management departments, and truthfully provide the true identity information of relevant advertisement publishers, advertisement modification records and transaction information of related commodities or services;

　　(six) according to the service agreement and platform rules, users who use their information services to publish illegal advertisements shall be warned, suspended or terminated.

　　Article 17　The use of the Internet to publish and send advertisements shall not affect users’ normal use of the Internet, and shall not insert bidding advertisements into the results of searching government service websites, webpages, Internet applications, WeChat official account, etc.

　　Without the user’s consent, request or clear refusal, no Internet advertisement shall be sent to his means of transportation, navigation equipment, smart home appliances, etc., and no advertisement or advertisement link shall be attached to the e-mail or Internet instant messaging information sent by the user.

　　Article 18　When publishing Internet advertisements with links, advertisers, advertising agents and advertisement publishers should check the advertising contents related to front-end advertisements in the next link.

　　Article 19　Where a commodity seller or service provider promotes a commodity or service through live Internet broadcast, which constitutes a commercial advertisement, it shall bear the responsibilities and obligations of the advertiser according to law.

　　If the operator of the live broadcast room is entrusted to provide advertising design, production, agency and publishing services, it shall bear the responsibilities and obligations of the advertising operator and publisher according to law.

　　Live marketing personnel who are entrusted to provide advertising design, production, agency and publishing services shall bear the responsibilities and obligations of advertising operators and publishers according to law.

　　Live marketing personnel who recommend and prove goods and services in their own names or images, which constitute advertising endorsements, shall bear the responsibilities and obligations of advertising spokespersons according to law.

　　Article 20　Administrative penalties for illegal Internet advertisements shall be under the jurisdiction of the market supervision and administration department where the advertisement publisher is located. Where it is difficult for the market supervision and administration department where the advertisement publisher is located to have jurisdiction over advertisers, advertising agents, advertising spokespersons and Internet information service providers in different places, it may transfer the illegal situation to the market supervision and administration department where it is located for handling. If the advertising spokesperson is a natural person, the location of the agency providing brokerage services for the advertising spokesperson, the domicile or habitual residence of the advertising spokesperson shall be its location.

　　Where the market supervision and management department of the place where the advertiser is located or where the advertising operator is located first discovers illegal clues or receives complaints or reports, it may also exercise jurisdiction.

　　The implementation of administrative penalties for advertisers to publish illegal advertisements by themselves shall be under the jurisdiction of the market supervision and management department where the advertisers are located.

　　Article 21　The market supervision and management department may exercise the following functions and powers according to law when investigating and handling illegal Internet advertisements:

　　(a) to conduct on-site inspection of places suspected of engaging in illegal advertising activities;

　　(2) Asking the party suspected of violating the law or its legal representative, principal responsible person and other relevant personnel, and investigating the relevant units or individuals;

　　(three) require the parties suspected of violating the law to provide relevant documents within a time limit;

　　(4) consulting and copying contracts, bills, account books, advertising works and Internet advertising-related data related to suspected illegal advertisements, including saving Internet advertising content by means of screen capture, screen recording, webpage retention, photographing, audio recording and video recording;

　　(5) sealing up and detaining advertising articles, business tools, equipment and other property directly related to suspected illegal advertisements;

　　(six) ordered to suspend the publication of suspected illegal advertisements that may cause serious consequences;

　　(seven) other functions and powers as prescribed by laws and administrative regulations.

　　When the market supervision and management department exercises the functions and powers stipulated in the preceding paragraph according to law, the parties concerned shall assist and cooperate, and shall not refuse, obstruct or conceal the real situation.

　　Article 22　The technical monitoring records of Internet advertisements by market supervision and management departments can be used as evidence for administrative punishment or administrative measures against illegal advertisements.

　　Article 23　Violation of the provisions of Article 6 and Article 12 of these Measures shall be punished in accordance with the provisions of Article 57 of the Advertising Law.

　　Article 24　Anyone who, in violation of the provisions of Article 7 of these Measures, publishes an Internet advertisement without review or according to the content approved by the advertisement review shall be punished in accordance with the provisions of Article 58 of the Advertising Law.

　　Article 25　In violation of the provisions of Article 8 and Article 9 of these measures, advertisements for medical treatment, medicines, medical devices, health foods and formula foods for special medical purposes are published in disguised form, or Internet advertisements are not identifiable, and shall be punished in accordance with the provisions of the third paragraph of Article 59 of the Advertising Law.

　　Article 26　Whoever, in violation of the provisions of Article 10 of these Measures, publishes Internet advertisements in the form of pop-ups and so on, without clearly indicating the closure sign, ensures one-click closure, shall be punished in accordance with the provisions of the second paragraph of Article 62 of the Advertising Law.

　　Advertisers who commit the acts specified in the preceding paragraph shall be ordered by the market supervision and administration department at or above the county level to make corrections, and those who refuse to make corrections shall be fined between 5,000 yuan and 30,000 yuan.

　　Article 27　In violation of the provisions of Article 11 of these Measures, deceiving or misleading users to click and browse advertisements, if there are provisions in laws and administrative regulations, such provisions shall prevail; Where there are no provisions in laws and administrative regulations, the market supervision and management department at or above the county level shall order it to make corrections, and impose a fine of not less than 5,000 yuan but not more than 30,000 yuan on advertisers, advertising agents and publishers.

　　Article 28　In violation of the provisions of the first paragraph of Article 14, Article 15 and Article 18 of these measures, advertising agents and publishers fail to establish and improve the advertising business management system according to the provisions, or fail to check the advertising content, they shall be punished according to the provisions of the first paragraph of Article 60 of the Advertising Law.

　　In violation of the provisions of the fourth paragraph of Article 13, Article 15 and Article 18 of these measures, advertisers fail to establish advertising files according to the provisions, or fail to check the contents of advertisements, the market supervision and management departments at or above the county level shall order them to make corrections and may impose a fine of not more than 50,000 yuan.

　　Advertisers, advertising agents and publishers can prove that they have fulfilled relevant responsibilities, take measures to prevent the linked advertising content from being tampered with, and provide the real name, address and effective contact information of the subject of illegal advertising activities, and can be given a lighter, mitigated or no administrative punishment according to law.

　　In violation of the third paragraph of Article 14 of these measures, advertising agents and publishers refuse to cooperate with the Internet advertising industry survey conducted by the market supervision and administration department, or provide false information, the market supervision and administration department at or above the county level shall order them to make corrections and may impose a fine of not less than 10,000 yuan but not more than 30,000 yuan.

　　Article 29　Internet platform operators violate the provisions of Item 1, Item 3 to Item 5 of Article 16 of these Measures, and if there are provisions in laws and administrative regulations, such provisions shall prevail; Where there are no provisions in laws and administrative regulations, the market supervision and management department at or above the county level shall order it to make corrections and impose a fine of not less than 10,000 yuan but not more than 50,000 yuan.

　　Internet platform operators who violate the second paragraph of Article 16 of these Measures and know or should know that Internet advertising activities are illegal and will not be stopped shall be punished in accordance with the provisions of Article 63 of the Advertising Law.

　　Article 30　In violation of the provisions of the first paragraph of article seventeenth of these measures, if there are provisions in laws and administrative regulations, such provisions shall prevail; Where there are no provisions in laws and administrative regulations, the market supervision and management department at or above the county level shall order it to make corrections, and impose a fine of not less than 5,000 yuan but not more than 30,000 yuan on advertisers, advertising agents and publishers.

　　Whoever, in violation of the provisions of the second paragraph of Article 17 of these Measures, sends Internet advertisements to his means of transportation, navigation equipment, smart home appliances, etc. without the user’s consent, request or explicit refusal, shall be punished in accordance with the provisions of the first paragraph of Article 62 of the Advertising Law; If an advertisement or an advertisement link is attached to the e-mail or Internet instant messaging information sent by a user, the market supervision and management department at or above the county level shall order it to make corrections and impose a fine of not less than 5,000 yuan but not more than 30,000 yuan.

　　Article 31　The administrative punishment decision made by the market supervision and management department in accordance with the provisions of the Advertising Law and these Measures shall be publicized to the public through the national enterprise credit information publicity system according to law; If the nature is bad, the circumstances are serious, and the social harm is great, it will be included in the list of serious violations of law and dishonesty in accordance with the relevant provisions of the Measures for the Administration of the List of Serious Violations of Law and Trustworthiness in Market Supervision and Management.

　　Article 32　These Measures shall come into force as of May 1, 2023. The Interim Measures for the Administration of Internet Advertising promulgated by Order No.87 of the former State Administration for Industry and Commerce on July 4, 2016 shall be abolished at the same time.

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　　Graduates enter the Chiudaba Gymnasium on a department-by-department basis, while Ernest & Young Rui is only one person. During his four years as an undergraduate, he has become accustomed to such a scene.

　　The college leaders plucked the ears for Ernest & Young Rui, and the end of this session meant that he had officially graduated from Peking University with a happy expression on his face.

　　While waiting in line to take graduation photos, students from the school joked with him: "For a graduation ceremony alone, you are popular, and this bouquet of flowers is for you."

　　He was preparing to leave the school around July 10, and was going to pack his things in the dormitory into cardboard boxes. Because he was about to stay on campus for graduate school, his luggage could also be stored in the dormitory during the holidays.

　　After the graduation ceremony, Ernest & Young Rui went to meet their graduate advisor and left a selfie while passing by Peking University Library. He said that in the next five years, it will be his most frequent place.

　　Holding up his phone, looking up, looking up, smiling, this summer, on the banks of Weiming Lake, under the Boya Tower, in front of the library, and at the entrance of Yuanpei College, Ernest & Young Rui, a paleontology major at Peking University, completed one "graduation photo after another" in a standard selfie pose.

　　Like his senior sister Xue Yifan, who graduated two years ago, these photos also made Ernest & Young angry. Four years ago, when he was admitted to Yanyuan with the top 20 results in Guizhou Province, he did not expect that the future experience would be so special.

　　During high school, this boy from Guiyang was interested in physics, biology, Chinese, and history. After the college entrance examination, it was difficult to choose a professional direction, so he chose Yuanpei College as an experimental field for thorough training.

　　In the first two years of college, like other students in the college, he took a large number of general education courses. After studying courses such as "Paleontology", his interest in this direction gradually became stronger, so he chose to major in paleontology in his junior year and became the "only seedling" of this major. Since Peking University established this direction in 2008, only six graduates have graduated in total, which is known as "six generations of single biography".

　　一个人的专业，并非一个人的课堂。因为古生物学主要以化石为研究材料，小安选修了多门生物学、地质地层方面的课程，他经常同地球与空间科学学院和生命科学学院的学生同堂听课，讨论专业问题。他的跨学科导师团队也不简单，城市与环境学院的周力平和地球与空间科学学院的黄宝琦两位老师都曾指导他写论文。

　　生活中，与元培学院的同学为伍，学习上，则跟外院同学结伴，在别人看来似乎有些孤单割裂之感，小安却习以为常，“这让我在两边都能找到一定的归属感。”

　　在贵阳郊区长大的安永睿，从小就对山川、河流、大地等地质地貌感兴趣。对于世界的探索之心，在十几岁时便已萌发。初中时，小安经常独自出游，选择假期的一天，一早出发，晚上归家。踏遍农田，探访山林，走走城区，他总在寻找不一样的风景，几年下来，他的足迹已遍及贵阳周边十几个县市的200多个乡镇。

　　小安是个典型的南方男孩儿，外表斯文安静，说话语速较慢，笑起来还有些害羞。或许是为了弥补在专业上的孤单，他在社团活动中寻找自己的精彩。大二，他参与创建北大徒步爱好者协会，经常和大家一起去香山、妙峰山等地徒步，用双脚走上二三十公里，对他而言小菜一碟，他的最高纪录是在贵阳老家花一天时间走了80多公里。大四，他还加入北大最出名的社团山鹰社，去过雾灵山、百花山、海坨山等地拉练。小安也在提升自己的文艺细胞，他会唱京剧、昆曲、越剧和泉州南音。不过，大学四年，没能找到属于自己的坐在自行车后座的女孩，让他直呼“相当遗憾”。

　　如今，小安已保送北大城市与环境学院攻读直博学位，研究神秘的第四纪地质学方向，继续探寻古生物界的奥秘。他期待着，如自己喜欢的《原乡人》所唱的那般，“我走过丛林山岗，也走过白雪茫茫，看到了山川的风貌，也听到了大地在成长。”

　　On June 9th, the crew of the film "Feng Shen Part I" appeared at the red carpet ceremony of the 25th Shanghai International Film Festival. Xinhua News Agency reporter Xin Mengchen photo

　　Xinhua News Agency, Beijing, August 28th (Reporter Leon, Zhang Manzi) As of 22: 00 on August 26th, the summer box office of China film market in 2023 exceeded 20 billion yuan, setting a new record for the summer box office. China’s summer box office jumped from nearly 17.8 billion yuan in 2019 to a new height of 20 billion yuan, injecting more confidence into the recovery of China and the global film industry.

　　China film industry is used to calling the three natural months from June to August every year as summer files. As the first summer file after China adjusted and optimized epidemic prevention and control measures, why did this summer file break the record? Analysts pointed out that cultural consumption, including movies, has gradually recovered. The types and themes of summer movies this year are diverse and rich, and popular works frequently appear, meeting the diverse needs of watching movies.

　　Yu Chao, deputy general manager of Capital Cinema, has the most outstanding feeling that "there are more outstanding films".

　　According to the data of the Lighthouse Professional Edition of the film data platform as of the morning of August 27th, the suspense film "She Disappeared" and the crime film "Put All Your Eggs on One Egg" ranked first and second in the summer box office list with 3.5 billion yuan and 3.3 billion yuan, followed by the mythical epic film "Goddess Part I" and the realistic film "The Octagon Cage", with box office of 2.4 billion yuan and 2.2 billion yuan respectively.

　　On April 21st, the cast members of "She Disappeared" were at the red carpet ceremony for the opening of the 13th Beijing International Film Festival. Xinhua News Agency reporter Chen Zhongyu photo

　　In the eyes of the industry, such a box office array is more healthy and stable than the box office champion of previous years, and the box office of the second or third place on the list has dropped to more than 1 billion yuan, showing that the overall quality of this summer’s movies is higher.

　　Chen Xuguang, director of Peking University Film and Television Drama Research Center, believes that the biggest feature of this year’s summer file is that the types and themes of films are more diverse, meeting the needs of audiences of different ages, "instead of simply focusing on student groups as before".

　　There are movies based on myths, legends and history, such as "The First Goddess" and "Three Wan Li in Chang ‘an", and there are movies with realistic themes, such as "Put all your eggs in one basket" and "In an octagonal cage", which play the role of "window" and let the audience better understand the society and protect themselves.

　　A good box office first stems from the excellent quality of the film. "China filmmakers pay more attention to ‘ Use money on the cutting edge ’ It also pays more attention to the quality of movies, and a number of domestic masterpieces have emerged. " Chen Xuguang said that there are a large number of movie audiences in China, and the types of movies should be as diverse as possible. "We are not afraid of no audience, but we are afraid that there are not enough good works.".

　　From June 21st to August 27th, the single-day box office of China film market broke through 100 million for 68 consecutive days, reaching a new high. Chen Jin, a data analyst of Lighthouse Professional Edition, pointed out that this sustained and stable box office performance has laid a sufficient foundation for the market to restore confidence, and the film industry has obvious signs of accelerating recovery. As of the afternoon of August 27th, the total number of screenings of this year’s summer file reached 33.7 million, setting a new record for the summer file.

　　The top six films in China’s summer box office this year are all domestic films, accounting for about 70% of the total box office. "Both the audience and the upstream and downstream of the industry have more confidence in the China film market after this summer file." Chen Jin said.

Native tree species refers to the natural distribution of trees in this area or the long-term growth of local trees. National Forestry and Grassland Administration recently released that China actively adopts native tree species and grass species to carry out afforestation and greening. At present, all the artificial afforestation in China basically uses native tree species.

National artificial afforestation basically uses native tree species.

Since 2021, National Forestry and Grassland Administration has approved 47 improved varieties of forest trees, all of which are native species. At present, 670 indemnificatory nurseries have been built in China, focusing on cultivating fine varieties and strong seedlings of native broad-leaved tree species, shrub species and high-quality economic forest species, with an additional seedling production capacity of nearly 100 million plants, thus ensuring the demand for native tree seedlings for national greening.

In promoting the construction of forest cities, National Forestry and Grassland Administration requires that native tree species should be the main species, and the utilization rate of urban native tree species should reach more than 80%, so as to increase the application of native tree species and grass seeds in urban greening.

National Forestry and Grassland Administration has instructed 29 provinces to issue a list of main native tree species, and made clear the suitable areas and suitable greening types of native tree species, which provided a basis for popularizing the use of native tree species. The "Reference List of Major Cultivated Precious Tree Species (2022)" was issued to guide all localities to actively cultivate local precious tree species.

Wangkui, Heilongjiang: Native Tree Species in Urban Greening and Forestry Engineering "Playing the Leading Role"

Wangkui County, Suihua, Heilongjiang Province, is an important commodity grain base in China and a key area for the construction of the "Three North" shelter forest system project. The local area combines urban greening with key forestry projects, afforesting according to local conditions, and building ecological barriers with native tree species.

CCTV reporter Shi Yuyu:The tree species used in the "Three North" shelter forest in Wangkui County, Suihua City, Heilongjiang Province is the native tree species Larix gmelinii, which has the characteristics of evergreen all the year round and tall trees, and can provide effective shelter for the farmland next to it.

Entering Wangkui County, a series of "landscape green corridors" came into view. Since it was incorporated into the "Three North" shelter forest construction project system, according to the long, cold and dry climate characteristics of northeast winter, the local area mainly planted native tree species with cold resistance, drought resistance and easy growth, and the utilization rate reached over 90%.

Zhang Jingbing, director of afforestation station of Forestry and Grass Bureau of Wangkui County, Suihua City, Heilongjiang Province:In the past, there was no such shelter forest. Because the wind blew our corn down, this phenomenon was called "wind scraping the ground". Now, with the shelter forest, this "wind scraping the ground" phenomenon has been greatly reduced.

After years of "Three North" shelterbelt construction, the farmland shelterbelt area in Wangkui County has reached 4,900 hectares, effectively sheltering 135,000 hectares of farmland, accounting for more than 95% of the county’s farmland area.

Not only did the "Three North" project choose native tree species, but also Wangkui basically used native tree species in urban greening. With the goal of "the city is in the forest, the road is in the green, the building is in the garden, and the people are in the landscape", the local green garden projects such as Wangkui Botanical Garden have been implemented.

Wang Shuqi, Deputy Director of Wangkui Garden Construction Service Center, Suihua City, Heilongjiang Province:The Botanical Garden covers an area of 450,000 square meters, all of which are local varieties, including spruce and Pinus sylvestris var. mongolica. It adapts to the local climate and grows vigorously.

At present, the urban greening coverage rate in Wangkui County is 40.38%, ranking first in Pingyuan County of Heilongjiang Province.

Sun Chenggang, Deputy Director of Wangkui Garden Construction Service Center, Suihua City, Heilongjiang Province:In combination with the construction of the "Three North" shelterbelt project, we adhere to the principle of respecting nature and adapting trees in suitable places, giving priority to the selection of excellent native tree species, so that urban residents can feel real benefits.

Shijiazhuang, Hebei province: strengthening scientific research and cultivation to improve the quality level of native tree species

In Shijiazhuang, Hebei Province, the research and application of local native tree species have been strengthened, new tree species and new strains have been cultivated, and the quality level of local tree species has been continuously improved.

The recent high temperature weather in North China has made the Woods in the park a good place for many citizens to enjoy the cool.

Shijiazhuang citizen Li Xupeng:The park is also tree-lined. Even in a high temperature day of more than 30 degrees Celsius, you won’t feel particularly hot and sunburned if you come here for a walk and enjoy the cool.

Shijiazhuang citizen Qiao Jing:Because its flowers in spring are very beautiful, I was attracted by this flower, and then I looked it up and found it was called a neem tree.

The neem tree mentioned by the citizens is an ancient native tree species, which was recorded in Qi Min Yao Shu in the 6th century A.D. and widely distributed in northern China.

However, in the long-term growth and development process, problems such as single variety and loose wood have also appeared in neem. In order to fully explore the excellent characteristics of this ancient native tree species, foster strengths and avoid weaknesses, a "research team for the development and application of neem germplasm resources" was established in the local area.

Tian Guoying, Dean of Shijiazhuang Agricultural and Forestry Research Institute, Hebei Province:Together with China Academy of Forestry, Hebei Normal University and other scientific research units and universities, we formed a research team to excavate and utilize the native tree species Melia azedarach, and cultivated 8 new varieties and strains successively.

Nowadays, in Shijiazhuang, there are more than 20 native tree species such as Melia azedarach, which are widely used. These native tree species have strong adaptability and resistance to the local growth environment, especially to extreme low temperature or high temperature. At the same time, it is easy to plant and has a high survival rate, which can maximize its own characteristics and meet the greening effect.

Fangchenggang, Guangxi: Casuarina equisetifolia, the "guardian of the sea", greening the city and coast.

Fangchenggang, Guangxi, located at the southernmost tip of Chinese mainland coastline, is a typical coastal city with Beibu Gulf in the south. Usually, the wind and sand in coastal cities are relatively heavy, so greening should not only pay attention to beauty, but also consider wind and sand fixation. Casuarina is an excellent tree species with three characteristics. Let’s get to know it together.

On the sea side of the West Bay in Fangchenggang City, Guangxi, rows of Casuarina trees grow along the coastline, forming a shelterbelt and a unique urban landscape. Casuarina equisetifolia is an evergreen tree of Casuarina, which is salt-tolerant and sand-resistant. It is a pioneer tree species in coastal shelterbelts and is known as a loyal "guardian of the sea".

Zhong Yu, Head of Garden Department of Fangchenggang City Management Supervision Bureau, Guangxi:Because its root system is very developed, it has a very good protective effect on wind, and its leaves are very thin, and it is a scale leaf, so its demand for water is much smaller than that of other broad-leaved trees, so its wind-proof and sand-fixing ability is very good.

Not only that, Casuarina grows rapidly, with a height of 30 meters. Coupled with its beautiful tree shape, Casuarina is also used as a street tree and has a good performance in urban greening.

Su Xuepeng, Director of Nursery of Forest Seed Breeding Center in Fangchenggang City, Guangxi: Especially in our coastal city, if it is a seawall or a beach, this kind of Casuarina tree is really beautiful.

According to the data provided by the garden department of Fangchenggang City, at present, more than 60% of the urban greening trees in Fangchenggang City are native trees like Casuarina. Because of their strong adaptability and strong resistance to natural disasters, native tree species are gradually showing their value with the increase of dosage.

Zhong Yu, Head of Garden Department of Fangchenggang City Management Supervision Bureau, Guangxi:The salinity and alkalinity in the urban mudflats are very high, and it is very difficult to survive by planting other trees. However, if Casuarina equisetifolia is planted, it can effectively form a certain green barrier, which can effectively increase the green quantity of our coastal cities.

(CCTV reporter Shi Yuyu Liao Wei, Liu Chang Suihuatai Shijiazhuang Taiwan)

Titanium Media Note: On September 16th, Tencent announced its strategic shareholding in sogou. Wang Xiaochuan said that relying on sogou’s technological innovation and cooperation with Tencent’s big platform, PC search will be rapidly established, which will become the only challenge and subversive force in the industry in wireless search and social search. Ma Huateng also said that it is a bit sad to give up the brand search. But in the long run, it is most important for everyone to unite. (See related reports for details.?Wang Xiaochuan Ruyi Away from Zhou Hongyi: Future Search, Three Points in the World.?Link:https://www.tmtpost.com/63965.html、"sogou was strategically invested by Tencent, the status of controlling shareholder was preserved, and Wang Xiaochuan was also retained." Link:https://www.tmtpost.com/63946.html?)

But is the future really so optimistic? What are the lessons of the "sacrificial" search? The following is the contribution of Liu Huafang, the author of titanium media. The Soso fiasco has also become a classic case in enterprise management.

　

Tencent invested in sogou with Soso and hundreds of millions of dollars, accounting for 36.5% of the shares. Everyone is talking about the big event. Let me talk about the classic case of search market and Soso failure. Personally, I think that Soso failure is a nerd-like debacle of MBA, and the strategy of mechanical module+money+big strategy is not as pragmatic and gradual as Wang Xiaochuan’s.

　

　

The domestic search market can’t stand on its own two feet. Baidu firmly holds more than 70% of the monetizable market share, and the remaining 30% share is not enough to support the monetization of the two search engines. I don’t believe that sogou or 360 can beat Baidu or seize a lot of Baidu’s market share. The new sogou is going to seize the second place in the search market with 360 search, and the third place won’t make much money even if it is alive for a long time.

Due to the stability of the search market, the high cost of search technology and operation, the high cost of acquiring users and the high cost of developing advertising channels, there will be no three-legged situation in the search market for a long time, search is not news, and there will be no more four portal stories.

Sogou and Soso merged, and Soso’s high-value differentiated products are street view, inquiry and mobile search; Compared with Soso, sogou has a more perfect advertising sales channel and a relatively perfect alliance system. Sogou browser gives sogou some relatively low-cost traffic.

What sogou needs to face directly is not Baidu, but 360 Search. 360 Company has a wolf-like boss and tough execution. At the same time, Zhou Hongyi knows the sales channels of search advertisements like the back of his hand. Because he used to be the boss of search, the new sogou wants to face a cruel reality: with 360 Search, he seized the only ticket for monetizing search.

As a general search, the user scale determines the algorithm quality, and the algorithm quality determines the advertising accuracy. The construction of the search ecological closed loop is a work that must be completed, and the new sogou needs time to seize market share and monetize the search with 360 search.

　

　

When two big companies merge, their corporate culture, technical framework, corporate politics and market channels need to be integrated. If the integration is not good, there will be a wave of resignation, and product integration is the biggest problem. In the past, sogou was built based on Sohu user system, and some sub-products still use Sohu sub-domain. The email address of sogou enterprises is rotten to death. After accessing Tencent’s huge investment, how to connect or integrate sogou user system with Tencent’s large platform user system will be an important part of the final success of the cooperation between the two parties.

Baidu has evolved into the middle page strategy stage, which is not in the same dimension as sogou and 360 search. 360 has expanded the scale of registered users with the help of browsers, and sogou is obviously weak in this respect; Sogou brand has achieved public awareness by means of input method, but the installation channel of input method is unknown, and the proportion of installed equipment is unknown, which affects the real arrival rate of the brand; Soso Ask is a relatively complete and mature knowledge product, which can be directly used. Soso Picture Search is also good. Soso Ask can complete sogou’s knowledge search, and Soso Encyclopedia can also complete Sogou Encyclopedia. From the perspective of product integrity, Soso Many products are actually very good. Sogou’s web search and video search are better, while news search is still better than sogou’s.

　

Human factors: good search skills, but no personality.In the embrace of big Tencent, there is no sense of existence of Soso. How does Tencent’s cluster management face the following conflicts or leaks between team creativity, individuality and group cultural style? Tencent has money, but does Soso have a hunger for independent entrepreneurship? Does Soso team grow under the pressure of survival goals? In the dominant market, the rich second generation can succeed quickly, and in the inferior market, the poor people’s hard-working spirit is needed.

　

Marketing:Ma Huateng said in an interview that Soso technology is good, but it can’t be sold. Why not? Tencent has the ability to input traffic, technical ability and user scale, but the marketing of Soso has not effectively operated in the closed-loop chain of search ecology.Take the Soso Alliance as an example. In recent years, it has done the same as rotten cabbage. The shortage of search advertisements can be supplemented by tencent games advertisements. The alliance is not used to make money or divide money., but user marketing, 200,000 stations to play with you, that is, 200,000 word-of-mouth propagandists.

　

Brand public relations: I have never felt the existence of Soso brand public relations.In Soso in Xing Hongyu’s era, at least I know that Soso knows you better. Now the differentiation of Soso brand has been completely submerged and disappeared. Soso’s public relations are as soft as sheep, searching for all kinds of wars, and even Zhongsou wants to come in and brush the sense of existence, but almost no sign of Soso can be seen. The public relations department of Soso has not released the uniqueness and presence of Soso, which is a major reason for the failure of Soso. The outside world knows that Soso and the Soso team have only one channel.

　

Innovative and not creative:Why do you say that? Is it Monday morning quarterback? There are many innovations in products such as maps and street scenes, but there is no creativity in the combination of overall search products and brand strategy. Of course, some netizens will say that Liu Huafang is a bird and doesn’t know anything, so let me say a few more words:

• 1. In a fully competitive market, I think that brushing the sense of existence is the common mission of products and brands. It does not exist in the minds of netizens, and no amount of traffic is a waste.

• 2. Soso didn’t launch @soso.com e-mail: Since Tencent has a complete e-mail platform and enterprise e-mail platform at @qq.com, as the second suffix brand of Tencent e-mail, @soso.com can make Soso feel a sense of existence every day.
• 3. The big platform tied the search hand: the acquisition of discuz was accompanied by a statistical system developed by Kangsheng at that time (it should be like this). Website statistics is the closest product to the network alliance, because they are all for webmasters and publisher. Strangely, statistics are tied to social platforms, and their functions are chicken-ribbed. Statistics should be given to Soso, and it is also an important medium for Soso to carry out scale marketing.
• 4. It’s incredible that the Soso Alliance was launched so early, developed so slowly, and its strategy was so rigid. Even if its own bidding advertisements can’t be sold, it can also bring in advertising resources such as pat-on-the-net merchants. That’s what Ali’s mother did. Didn’t sogou quickly improve its bidding sales performance by relying on Ali’s advertising resources?

　　The third volume of The Supreme Leader’s Talks on Governing the Country is the latest textbook that fully reflects the great practice of the General Secretary of the Supreme Leader in leading the whole party and the people of all ethnic groups to overcome difficulties and forge ahead since the 19th National Congress of the Communist Party of China. It is the latest textbook to arm the whole party, educate the people and promote the work with Socialism with Chinese characteristics Thought of the Supreme Leader in the new era. It is the latest textbook for our party to keep in mind its mission, unite and lead the people to create a happier and better life, and it is the latest textbook to seek common ground for the world and promote the construction of a community of human destiny.

　　Since the publication of this important book, it has aroused strong repercussions among party member, cadres and the masses, and quickly set off a learning craze.

　　Today, Note Jun will study with you the fifth topic of the book, "Decisively Building a Well-off Society in an All-round Way and Decisively Fighting Poverty".

　　This year is the final year of decisive battle against poverty and building a well-off society in an all-round way. The theme of the fifth topic in the third volume of The Supreme Leader’s Talk on Governing the Country is "Decisive Battle", which clearly points out the great significance of tackling poverty in winning the battle to build a well-off society in an all-round way, comprehensively expounds the main practices and major achievements of China’s fight against poverty, and systematically summarizes the valuable experience accumulated in the great practice of tackling poverty.

　　In this topic, four important works of General Secretary of the Supreme Leader were compiled and selected:

　　"Complete all the tasks of winning the battle and building a well-off society in an all-round way" (October 25, 2017)

　　Writing a new chapter in the history of human anti-poverty (February 12, 2018)

　　"Fighting poverty in an all-round way" (February 12, 2018)

　　"Focus on solving the outstanding problems of" two guarantees and three guarantees "(April 16, 2019)

　　The first article: "Complete all the tasks of winning the battle and building a well-off society in an all-round way"

　　This important article is part of the speech made by General Secretary of the Supreme Leader at the First Plenary Session of the 19th CPC Central Committee.

　　Regarding the comprehensive completion of the tasks of winning the battle and building a well-off society in an all-round way, the general secretary pointed out that the 19 th National Congress of the Communist Party of China further clarified our party’s commitment to building a well-off society in an all-round way as scheduled. The general secretary has repeatedly emphasized this on different occasions, pointing out that building a well-off society in an all-round way is our solemn commitment to the people of the whole country, which must be realized and fully realized.

　　In this important article, the general secretary profoundly analyzed the tasks in the decisive stage of the decisive battle:

　　From the time point of view, more than three years is not a long time, which is fleeting, time is pressing and time waits for no one.

　　From the requirements, to build a well-off society in an all-round way, it is necessary to be solid and not mixed with any water in order to be recognized by the people and stand the test of history.

　　From the perspective of tasks, there are still many difficulties to be overcome in grasping key points, filling shortcomings and strong and weak items. In particular, we must resolutely fight hard to prevent and resolve major risks, accurately get rid of poverty and prevent pollution.

　　To accomplish extraordinary things, you must have extraordinary spirit and action. The decisive battle is the charge, which is the general mobilization. General secretary’s request:

　　All Party comrades must complete all tasks in accordance with the arrangements made by the 19th National Congress of the Communist Party of China for economic construction, political construction, cultural construction, social construction and ecological civilization construction, so as to ensure that a well-off society will be built in an all-round way as scheduled, and on this basis, take advantage of the situation and start a new journey of building a socialist modern country in an all-round way.

　　This important article was published in the first issue of Qiushi in 2018. Click to read: Speech at the First Plenary Session of the 19th CPC Central Committee.　　

　　On October 25th, 2017, the first plenary session of the 19th Central Committee of communist party, China was held in the Great Hall of the People. General Secretary of the Supreme Leader presided over the meeting and made an important speech. Xinhua News Agency reporter Liu Weibing/photo

　　Chapter Two: Writing a New Chapter in the History of Human Anti-poverty

　　This important article is part of the speech made by the Supreme Leader General Secretary at the symposium on fighting poverty with precision.This paper profoundly discusses the decisive progress made in tackling poverty in China when the speech was delivered, summarizes the great achievements made since the 18th National Congress of the Communist Party of China from four aspects, and summarizes the valuable experience accumulated in tackling poverty from six aspects.

　　First of all, judging from the progress and achievements, the strength, scale and influence of tackling poverty are unprecedented, and decisive progress has been made, which has significantly improved the production and living conditions of poor areas and poor people and written a new chapter in the history of human anti-poverty:

　　First, it has created the best achievements in the history of poverty reduction in China;

　　Second, it has accelerated the development of poverty-stricken areas;

　　The third is to build a strong synergy for poverty alleviation in the whole society;

　　Fourthly, the system of poverty alleviation with China characteristics has been established.

　　2020年4月21日，中共中央总书记、国家主席、中央军委主席最高领袖来到陕西省安康市平利县老县镇，在茶园考察脱贫攻坚情况。（燕雁/摄）“五级书记”同框的照片刷屏。画面中，最高领袖总书记面带微笑，走向正在工作的茶农们，身旁是陕西省委书记、安康市委书记、平利县委书记、蒋家坪村支书。

　　其次，从经验看，主要有以下几点：

　　根本：坚持党的领导，强化组织保证——必须坚持发挥各级党委总揽全局、协调各方的作用，落实脱贫攻坚一把手负责制，省市县乡村五级书记一起抓，为脱贫攻坚提供坚强政治保证。

　　要义：坚持精准方略，提高脱贫实效——必须坚持精准扶贫、精准脱贫，坚持扶持对象精准、项目安排精准、资金使用精准、措施到户精准、因村派人（第一书记）精准、脱贫成效精准等“六个精准”，解决好扶持谁、谁来扶、怎么扶、如何退问题。

　　保障：坚持加大投入，强化资金支持——必须坚持发挥政府投入主体和主导作用，增加金融资金对脱贫攻坚的投放，发挥资本市场支持贫困地区发展作用，吸引社会资金广泛参与脱贫攻坚，形成脱贫攻坚资金多渠道、多样化投入。

　　Join forces: adhere to social mobilization and unite all forces — — We must give full play to the role of the government and society, build a large-scale poverty alleviation pattern in which special poverty alleviation, industry poverty alleviation and social poverty alleviation complement each other, mobilize the enthusiasm of all parties, lead the market and society to work together, and form a pattern in which the whole society participates in poverty alleviation.

　　Essentials: Insist on strict requirements and promote practical work — — We must adhere to the requirements of strictly administering the Party in an all-round way throughout the whole process and all links of poverty alleviation, and implement regular inspections and the most stringent assessment to ensure that the poverty alleviation process is solid and the poverty alleviation results are true, so that the effectiveness of poverty alleviation can stand the test of practice and history.

　　Foundation: adhere to the mass subject and stimulate endogenous motivation — — We must persist in relying on the people, fully mobilize the enthusiasm, initiative and creativity of the poor people, adhere to the combination of poverty alleviation, ambition and wisdom, correctly handle the relationship between external assistance and the poor people’s own efforts, cultivate the poor people’s awareness of relying on self-reliance to get rid of poverty and get rich, cultivate the poor people’s skills in developing production and working and doing business, organize, guide and support the poor people to get rid of poverty and get rich with their own hard work, and support them with the endogenous motivation of the people.

　　These "six persistences" have profoundly answered major theoretical and practical questions such as "what", "what to do" and "how to do it", which is an important content of the important exposition of the Supreme Leader’s General Secretary on poverty alleviation, an important part of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and a fundamental follow-up to win the battle against poverty with precision.

　　On the occasion of the Lunar New Year, the traditional festival of the Chinese nation, General Secretary of the Supreme Leader came to Sichuan for investigation and investigation, visited and sympathized with cadres and masses of all ethnic groups, and extended good New Year wishes to people of all ethnic groups throughout the country. This is the morning of February 11th, 2018, when General Secretary of the Supreme Leader visited Jihao, a poor household in Sanhe Village, Sanchahe Township, Zhaojue County, Liangshan Yi Autonomous Prefecture. Xinhua News Agency reporter Ju Peng/photo

　　Chapter III: "Fighting Poverty in an All-round Way"

　　This important article is also part of the speech made by General Secretary of the Supreme Leader at the symposium on fighting against poverty with precision. Proceeding from the overall arrangements made by the 19th National Congress of the Communist Party of China, the General Secretary made clear eight priorities for the fight against poverty in the next three years:

　　In strengthening organizational leadership, it is emphasized that "party and government cadres at all levels, especially the top leaders, must strengthen their political responsibility and responsibility, and take a high sense of historical mission as their own hands";

　　In adhering to the target standard, it is emphasized that "the poverty alleviation standard is to realize the poverty-stricken population stably ‘ Two guarantees and three guarantees ’ The main indicators of basic public services in poverty-stricken areas are close to the national average ";

　　In strengthening the system and mechanism, it is emphasized that "the management system of central planning, overall responsibility of provinces and implementation by cities and counties should be implemented";

　　In firmly grasping the accuracy, it emphasizes that "the establishment of the file should continue to be improved" and "the precise policy should be further promoted";

　　In improving fund management, it emphasizes "helping the poor through sunshine and honesty" and "improving the efficiency and effectiveness of use";

　　In strengthening the construction of work style, it emphasizes "adhering to problem orientation" and "establishing long-term mechanism";

　　In organizing cadre rotation training, it emphasizes "focusing on the study and training of poverty alleviation cadres at all levels";

　　In terms of stimulating endogenous motivation, it emphasizes "strengthening the combination of poverty alleviation with supporting ambition and wisdom" and "improving the way of helping".

　　Practice since the 19th National Congress of the Communist Party of China has proved that the implementation of these "eight requirements" is a "decisive strategy" for both the present and the long term. To achieve the goal of poverty alleviation as scheduled, time waits for no one, and the task waits for no one. We must resolutely implement the important instructions of the Supreme Leader General Secretary, and pay close attention to it to ensure the final victory.

　　The full text of the speech, including the above two important articles, was published in the ninth issue of Qiushi in 2020. Click to read: Speech at the Symposium on Fighting Poverty with Precision.

　　From June 21 to 23, 2017, General Secretary of the Supreme Leader visited Shanxi. On the afternoon of June 21st, the Supreme Leader visited Wang Sannv, a poor household, in Zhaojiawa Village, kelan county, Xinzhou City. Xinhua News Agency reporter Pang Xinglei/photo

　　The fourth chapter: "Focus on solving the outstanding problem of" two worries and three guarantees "

　　Qiyue Mountain in Chongqing is mountainous and lush, and there is a beautiful village embedded in the mountains — — Huaxi Village, Shizhu Tujia Autonomous County.

　　On April 15, 2019, General Secretary of the Supreme Leader set off from Beijing early in the morning, flew, changed trains and changed buses, and came here across Wanshui, Qian Shan, to learn about the progress of poverty alleviation on the spot and whether the "two worries and three guarantees" really landed.

　　The new look of Huaxi village made the general secretary very pleased: "I have a bottom in my heart after seeing such a village."On the 16th, General Secretary of the Supreme Leader presided over a symposium to solve the outstanding problems of "two worries and three guarantees"..

　　This important article is part of the speech at this symposium. The general secretary thoroughly expounded the outstanding problems and solutions of the "two guarantees and three guarantees", which provided scientific guidance for ensuring a comprehensive victory in the fight against poverty as scheduled.

　　Judging from the situation at that time, what are the outstanding problems in China’s "two guarantees and three guarantees"?General Secretary of the Supreme Leader clearly pointed out: "On the whole, ‘ Two worries ’ Basically solved, ‘ Three guarantees ’ There are still many weak links. " We should be soberly aware that some poor people still face some difficulties and problems in compulsory education, basic medical care, housing safety and drinking water safety.

　　How to solve these outstanding problems and weak links?General Secretary of the Supreme Leader stressed that all regions and departments should attach great importance to it, unify their thinking and do a good job in implementation. Strengthen the party’s leadership, adhere to the system and mechanism of "overall planning by the central government, overall responsibility by the provinces, and implementation by cities and counties", and the leading group for poverty alleviation and development of the State Council, relevant departments, provinces, autonomous regions, municipalities and grassroots cities and counties should perform their duties and work together to solve problems; Find out the base of the problem of "two guarantees and three guarantees", clarify the timetable and road map, and check the leaks and fill the gaps one by one from village to village to ensure the quality of poverty alleviation; Adhere to the current poverty alleviation standards, neither raising nor lowering, and if they obviously exceed the standards, they should be corrected realistically, and at the same time, the continuity and stability of policies should be maintained to prevent "turning over sesame seeds."

　　What are the standards of "three guarantees" and drinking water safety?In this regard, the General Secretary of the Supreme Leader has repeatedly made a clear definition, and we must accurately understand and grasp it.

　　The realization of compulsory education is guaranteed, mainly to ensure that children from poor families can receive nine-year compulsory education, and they can afford to go to school;

　　To ensure basic medical care, it is mainly to ensure the basic medical needs of the poor, to ensure that the poor can get timely diagnosis and treatment of common diseases and chronic diseases, and to ensure the basic life of the seriously ill and seriously ill;

　　To achieve housing security, it is mainly to ensure the housing security of the poor and not to live in dangerous houses;

　　To ensure the safety of drinking water for the poor, it is mainly to ensure that the poor drink safe water and the drinking water safety meets the local rural drinking water safety evaluation standards.

　　Of course, the specific situation varies widely in different places, so we should grasp it in light of the actual situation, do our best and do what we can, and do not make a one-size-fits-all approach or make a commitment that is divorced from reality.

　　The full text of this important speech was published in the 16th issue of Qiushi in 2019. Click to read: Speech at the Symposium on Solving the Outstanding Problems of "Two Worries and Three Guarantees"

　　On the afternoon of April 15, 2019, General Secretary of the Supreme Leader visited Tan Deng’s family in Huaxi Village, Zhongyi Township, Shizhu Tujia Autonomous County. Xinhua News Agency reporter Liu Bin/photo

　　In 2020, under China’s current standards, it is the bottom line task of building a well-off society in an all-round way, and it is also the top priority in the mind of the Supreme Leader General Secretary.

　　In Yan ‘an and Guiyang in 2015, Yinchuan in 2016, Taiyuan in 2017, Chengdu in 2018, Chongqing in 2019, and Beijing in 2020, General Secretary of the Supreme Leader presided over seven inter-provincial symposiums, delivered important speeches and made strategic arrangements to guide China’s poverty alleviation work to make decisive progress and historic achievements.

　　It is of great theoretical and practical significance for us to thoroughly study the fifth topic of Volume III of The Supreme Leader’s Talks on Governing the Country and further understand and grasp the important exposition of General Secretary of the Supreme Leader on "Building a Well-off Society in an All-round Way and Fighting against Poverty" for us to resolutely win the battle against poverty in an all-round way and successfully realize the goal of "two hundred years" and the Chinese dream of the great rejuvenation of the Chinese nation as scheduled.

　　"Winning the battle against poverty as scheduled, the problem of absolute poverty that has existed for thousands of years in the Chinese nation will be solved historically in the hands of our generation. This is the great fortune of our life. Let us work together to accomplish this great cause of great significance to the Chinese nation and the whole mankind. " "As long as the whole party and the people of all ethnic groups in Qi Xin work together and struggle tenaciously, the fight against poverty will surely win." Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, the people of China will be able to write the most magnificent epic in the history of human anti-poverty!

　　Further reading: "Around a theme, the General Secretary presided over 7 symposiums! 》

　　Source: Learning while Learning Studio

　　Planning: Liu Mingmei, Han Chen and Li Danhua

　　Audit: Song Weiqiang

　　Producer: Ma Jianhui