Cross-border e-commerce is booming.

Accelerate the realization of brand going to sea, rely on the smooth logistics of China-Europe trains, and formulate a package of policies-
Cross-border e-commerce is booming.

The Party’s Report to the 20th CPC National Congress proposed to speed up the construction of a trade power. As a new business model, cross-border electronic commerce has become a new kinetic energy for China’s foreign trade development, a new channel for transformation and upgrading, and a new starting point for high-quality development. In 2015, China established the first cross-border electronic commerce Comprehensive Experimental Zone. In recent years, China’s cross-border e-commerce comprehensive test area model has become more and more mature, and the number of cross-border e-commerce comprehensive test areas has expanded to 165, which has played an important role in the development of cross-border e-commerce.

Not long ago, the State Council approved the establishment of cross-border electronic commerce Comprehensive Experimental Zone in 33 cities and regions including Langfang. This is the seventh batch of cross-border e-commerce comprehensive test zones established in China. So far, the number of cross-border e-commerce comprehensive test zones in China has expanded to 165. Setting up a new batch of cross-border e-commerce comprehensive test zones and vigorously developing new formats and models such as cross-border e-commerce will help stimulate the vitality of foreign trade entities, improve the efficiency of foreign trade operation, stabilize the supply chain of foreign trade industry chain, and realize the integration of industrial digitalization and trade digitalization.

At present, what new changes are facing the development of cross-border e-commerce comprehensive test area? How can cross-border e-commerce achieve high-quality development? The reporter conducted an interview.

New advantages-

When the brand goes out to sea, press the development fast forward button.

Entering the Samsung Down Building in Yuhang District, Hangzhou City, Zhejiang Province, Zhu Zhiliang, the chairman of Zhejiang Samsung Down Co., Ltd., is browsing the background of the website to learn important data such as user consumption preferences, transaction volume, and product page stay time.

"In the past, the order was’ waiting for it’ and OEM. Now, through cross-border e-commerce, our own brand products can be sold directly to consumers. The feedback data can help us understand the pain points of users in the first time." Zhu Zhiliang, who has been engaged in foreign trade business for more than 30 years, is deeply touched.

By building independent stations overseas, Samsung Down can master a large number of front-end sales data such as styles and styles, thus quickly anchoring the research and development direction and adjusting product production.

Since its launch in May 2022, the independent station of Samsung Down in foreign countries has sold more than 5 million US dollars of bedding products, and the repurchase rate is about 20%. "It is not easy to achieve such a high repurchase rate of bedding products, which just shows the recognition of brands by overseas consumers." Zhu Zhiliang was very satisfied with the booming supply and marketing of his own products.

"Traditional foreign trade is waiting for others to give orders, and enterprises have no pricing power. Cross-border e-commerce has enabled some of our companies to find opportunities for brands to go to sea. " Wu Changhong, director of the Comprehensive Test Division of Cross-border E-commerce of Hangzhou Municipal Bureau of Commerce, said that the essence of cross-border e-commerce is "cross-border trade in internet plus+made in China", the products of enterprises are excellent, and various services are guaranteed in the pilot area. More and more China brands will go abroad.

Established in 2015, Hangzhou cross-border electronic commerce Comprehensive Experimental Zone is the first comprehensive experimental zone for e-commerce in China. Since its establishment, the total scale and development level of Hangzhou’s e-commerce industry has always been in the leading echelon in the country, with a total of 100,000 cross-border e-commerce sellers and 4,371 overseas registered trademarks, and the import and export volume of cross-border e-commerce has exceeded 100 billion yuan.

"In the next stage, we will choose the best and help the strong, and cultivate waist enterprises to big sellers." Wu Changhong said that Hangzhou will increase policy support in brand subject cultivation, independent station construction, financial support, and overseas brand base construction to help cross-border e-commerce in Hangzhou enter a new stage of high-quality development.

New markets—

China-Europe train, open up the main artery of logistics

Recently, 50 containers filled with daily necessities started from Xi ‘an International Port Station on the "Chang ‘an" China-Europe train, heading west to Europe.

"This time we shipped vacuum cleaners, glass bottles, clothes racks, cosmetic bags and other products. It only takes about 12 days for the goods to reach Europe." Li Songxing, general manager of Xi ‘an Haocheng Supply Chain Management Co., Ltd. told reporters.

"Since 2021, Xi ‘an has focused on building a national assembly center for cross-border e-commerce of the China-Europe train’ Chang ‘an’, and implemented a new mode of’ customs declaration first, then packing’ for cross-border e-commerce, so as to improve the customs clearance time of goods for 2-3 days." Wang Sports, member of the Party Working Committee of Xi ‘an International Port Area and full-time deputy director of Xi ‘an Comprehensive Bonded Zone Management Committee, said that Xi ‘an International Port Area has put into use 13 overseas warehouses, which are distributed in seven countries including Germany, Netherlands, Poland, Czech Republic, Russia, Belarus and Kazakhstan, providing "end-to-end, door-to-door" full-link logistics services for cross-border businesses.

In 2022, there were 198 cross-border e-commerce classes in Xi ‘an, which was 1.6 times of the annual shipment volume in 2021. The cross-border e-commerce transaction volume was 3.51 billion yuan, a year-on-year increase of 40%.

According to Ma Xuanli, deputy director of the Management Committee of Xi ‘an International Port Area, relying on the channel advantages of China-Europe trains, Xi ‘an actively builds a "cross-border e-commerce+live broadcast" model and opens up a new track for overseas live e-commerce. In 2022, Xi ‘an introduced 11 new live broadcast projects, built 50 live broadcast rooms and introduced 200 live broadcast talents, basically forming a "cross-border e-commerce+live broadcast" ecosystem integrating cross-border live broadcast, short video production and anchor training. On July 24, 2018, the State Council officially approved the establishment of China (Xi ‘an) cross-border electronic commerce Comprehensive Experimental Zone. Since then, Xi ‘an has set up nine innovation demonstration pioneer zones, relying on platforms such as aviation, railway ports and comprehensive insurance zones to jointly promote the agglomeration and growth of cross-border e-commerce industry in Xi ‘an.

"In 2022, the cross-border e-commerce transaction volume in Xi’ an was 14.427 billion yuan, up 46.4% year-on-year. The cross-border e-commerce grew strongly and has become a new kinetic energy to stimulate the development of export-oriented economy." Zhang Xuanmin, director of the Xi ‘an Municipal Bureau of Commerce, said.

New measures-

Seize the opportunity and step into the fast lane of development

Walking into the production workshop of Shandong Boli Glass Co., Ltd., located in Zhangdian District, Zibo City, Shandong Province, a heat wave came to our face, and the glass solution as thick as syrup flowed out of the furnace. The intelligent manipulator waved its arm, and after bending, blowing, pressing, welding and other processing procedures, exquisite glass products were made.

"This export order reached 1 million US dollars, including glass vases, candlesticks, ceramics, candles and so on." Kang Jinheng, sales director of Shandong Boli Glass Co., Ltd. introduced that in 2022, relying on cross-border e-commerce business, the company’s performance achieved steady growth. In the first half of the year, it achieved revenue of more than 190 million yuan and profit of more than 17 million yuan. It is estimated that the annual export volume will be around 280 million yuan.

In January, 2022, Zibo was approved as a national cross-border electronic commerce Comprehensive Experimental Zone. In that year, Zibo completed 123.41 billion yuan of foreign trade import and export, and the number of cross-border e-commerce enterprises in Zibo increased by 67% year-on-year, which injected new impetus into building an open city.

How can Zibo achieve a rapid breakthrough in the cross-border e-commerce field?

Zibo has formulated a package of policies to increase support from encouraging the development of cross-border e-commerce enterprises, encouraging the construction and introduction of cross-border e-commerce platforms, and supporting the construction of cross-border e-commerce industrial parks, so as to improve the city’s development ecology.

"The research group of cross-border e-commerce tapping service was established in the city, and 366 regulated enterprises with import and export willingness and high product foreign trade compatibility were screened out as target enterprises for accurately tapping potential." Li Jiaxing, head of the Foreign Trade Development Section of the Zibo Municipal Bureau of Commerce, said that the research team conducted on-site research and services to target enterprises, helped them to connect with international channels, talents, capital and other resources, and guided them to carry out cross-border e-commerce business.

As a rookie city to develop cross-border e-commerce, Zibo still faces some problems. "For example, as an inland city, the logistics cost of Zibo is significantly higher than that of other coastal cities. For example, the cross-border e-commerce industry involves comprehensive knowledge and skills such as payment, logistics, customs clearance and network. We still lack compound talents who know both foreign trade and cross-border e-commerce." Yin Qidi, Party Secretary and Director of Zibo Municipal Bureau of Commerce, said.

"In the future, Zibo will continue to make precise efforts and overcome difficulties on the cross-border e-commerce track, relying on universities and well-known Internet companies inside and outside the city to accelerate the cultivation of cross-border e-commerce talents, expand the scale of cross-border e-commerce, improve the cross-border e-commerce ecology, and build a high-level open city." Yin Qidi said. (Reporter Dou Wei Gong Shijian Li Rui)