The 618 e-commerce shopping festival is in full swing. As the first e-commerce shopping festival to help economic recovery after the epidemic has eased, this year’s "618" is particularly interesting. On the one hand, e-commerce giants such as Suning Tmall JD.COM warmed up early to kick off the price war, especially the "J-10%" money-saving plan launched by Suning was directed at JD.COM.

On the other hand, due to special reasons this year, the setting of the audience at the party was cancelled and there were fewer bustling scenes. Besides the price war, the variety show without the audience became the second attraction.

At present, Suning, Tmall, etc. have started the rhythm of the party officials to announce the stars. According to incomplete statistics, in terms of the star lineup of Suning Super Show, there are Shen Teng, Guan Xiaotong, Extreme Challenge Men’s Team, Roy, Jason and Qingni … The star flavor and popularity are no worse than the Double Eleven.

The latest news is that the party will launch activities such as grabbing gold coins and smashing golden eggs. The highest welfare is even a special room with a discount of 6.18%. Star artists will also bring explosive goods in the live broadcast room.

It’s not enough to look at it. In addition to looking good, it is necessary to sell goods, which has always been the focus of e-commerce parties. Gather a lot of popularity through rich and interesting content, and finally directly convert these popularity into e-commerce traffic, which helps brand marketing. It is important to look good, and it is equally important to convert and sell goods.

How to make the "party economy" look good and take into account the transformation? This year’s Suning 618 Super Show and the e-commerce fusion live super show model created by Oriental TV have opened up new ideas for cooperation between Taiwan and the Internet and set a new benchmark.

Live broadcast+explosion (goods), "J-10%" money-saving plan breaks through 10 billion subsidies.

After the silence of the epidemic, this year’s 618 is the most lively consumption festival in the retail industry in the first half of the year.

Accordingly, the escalation of price war is characterized by not playing with routine, especially Suning’s "J-10%" money-saving plan and "Millions Plan" show full sincerity to consumers. The "J-10% plan" has no complicated gameplay, and the price will be reduced when it comes, which will always be 10% lower than that of friends.

In order to meet the 618, which is getting better and better, Suning announced that the price of 66 origin direct selling storm would be reduced by 20% on the basis of J-10%, and promised that the price of Suning’s shopping on June 6 would be 20% lower than the ex-factory price. These not only reflect the advantages of Suning’s supply chain, but also express the sincerity of Suning 618 to consumers. Strong supply chain strength combined with variety live super show is believed to be able to truly penetrate the deep-water consumer market.

Variety Live+Stars (People) to Create a New Engine of Consumption

Suning is known as the "sports committee member" of the electric business community, and has always been the industry leader in the revitalization of star resources.

Last year’s double eleven night, Suning invited almost half of the entertainment circle, and combined with Hunan Satellite TV to create a stage feast comparable to the "Spring Festival Evening", which won the first real-time ratings in the same period.

Under such resources, for Suning, with the banner of 618, the content productivity of stars, and people carrying goods, a more three-dimensional live content scene can be built.

In the previous water test, the three-hour live broadcast, Morphy’s "Shampoo Stem", Jiang Zhenyu’s bubble water, and the rice dumplings, paper towels and duck blood vermicelli soup bargained by aunts all achieved gratifying sales. Online celebrity product "Morphy Xiaoniang" sold out 100,000 boxes in 9 minutes.

The variety show live broadcast successfully tested the water with goods, which also provided confidence for the 618 Super Show.

Live broadcast+full scene retail (field), Suning-style live broadcast is the new track.

Previously, Suning.cn successively acquired Wanda Department Store and Carrefour China, and completed the retail layout of the whole scene. The integration of offline and online scenes is the focus of e-commerce upgrade competition, and Suning has firmly grasped the initiative in online and offline integration.

The biggest difference between Suning 618 Super Show and previous e-commerce parties is that it is a variety show with TV variety+live broadcast+full-scene interaction. The purpose is to give full play to Suning’s full-scene advantages, surround users and bring beauty closer. The variety e-commerce live broadcast has revitalized "people" and "goods", and the whole scene linkage has provided a "field" for this live broadcast.

Combining the "people" and "goods" mentioned above, the biggest attraction of Suning 618 Super Show and other parties is to link the online and offline business resources of the brand with the advantages of so many powerful stars and the explosion of Suning’s supply chain, and closely combine the party, variety show and e-commerce live broadcast. Is this a new track for live e-commerce?

In short, for researchers in related industries, in a word, Suning 618 Super Show is worth seeing.

　　People’s Daily Online, Beijing, June 28th (Reporter Lu Lin) In 2016, volunteering for the college entrance examination in various places is being staged intensively, and the questions of parents and candidates are constantly being gathered through the special topic of "volunteering for the college entrance examination to help groups" opened by People’s Daily Online Education Channel. Choose school or major first? How to improve the hit rate of "hot" majors? What if I am transferred to a major I don’t like? 50 college admissions directors and 9 volunteer guidance experts will help you.

　　Director’s advice

　　Deputy Director of Tsinghua University Admissions Office: Rationally fill in volunteers and don’t go with the flow.

　　Xu Ninghan, deputy director of the Admissions Office of Tsinghua University, sent a most practical strategy to candidates from a technical point of view: to consult the enrollment groups of all provinces (cities, districts) in colleges and universities at the first time. At present, most provinces (cities, districts) in China fill in their volunteers after the exam. After the candidates tell their professional interests and college entrance examination scores, the admissions team will give reasonable suggestions according to the situation. The school also hopes that candidates will fill in their volunteers rationally from the perspective of personal interests and future career development, not to follow the trend, not to sell themselves short, and not to follow the trend and choose "high scores" and "hot ones".

　　Director of Admissions Office of Shanghai Jiaotong University: Parents do research and children make choices.

　　Zheng Yihui, director of the Admissions Office of Shanghai Jiaotong University, said that students should be fully aware of their strengths and interests before applying for volunteering. "I don’t advocate parents arranged. Parents say that this major will develop well in the future and make money. In fact, no one can accurately predict what it will be like in 20 years. " Every profession will produce outstanding talents, and the key lies in interest. When you are interested, you enjoy your work every day. Parents should spend time studying what every major and industry does, and then let their children make their own choices.

　　Director of the Admissions Office of Nankai University: Professional obedience and adjustment to avoid high scores.

　　Shao Qinghui, director of the Admissions Office of Nankai University, warmly reminds candidates that majors should obey the adjustment and avoid high scores. Many majors are not what you think, and there are many opportunities to change majors or double majors when you enter the university. In the golden learning stage of life, we should learn more new knowledge, instead of choosing to repeat and do repeated exam-oriented learning.

　　Director of Admissions Office of China University of Political Science and Law: Make full use of the school enrollment policy.

　　Song Jingbo, director of the Admissions Office of China University of Political Science and Law, reminded parents to pay attention to three aspects of volunteering. First, China University of Political Science and Law gives priority to scores and there is no grade difference. Students must make full use of this policy; Second, it must be stable. According to the academic level and achievements, we must comprehensively and steadily determine the choice of applying for the exam according to the professional employment prospects. Don’t make rash or impulsive professional choices; Third, we should pay full attention to the research of volunteering, scientifically fill in volunteering, fully grasp the law of parallel volunteer’s filing, and arrange volunteering in various schools step by step.

　　Volunteer to fill in and guide experts’ advice

　　How to design a voluntary reporting scheme? Sun Cheng, a senior instructor of volunteering, said that parents need to focus on four dimensions, namely, scores, majors, colleges and regions.

　　The first dimension is score, which is an important indicator for choosing a university.

　　The second dimension is major, which determines the future career direction. Although it does not mean the future career, it will also affect children’s second and third choices. In today’s society, the division of labor is getting finer and finer, and the requirement of professionalism is getting higher and higher. Specialty will largely determine the direction and field of a person’s future development.

　　The third dimension is institutions, which decide who children associate with. Among the 2,879 universities in China, 39 are 985 universities and 112 are 211 universities. Different levels of universities have great differences in the quality of running schools, the allocation of teachers, the strength of disciplines, the hardware conditions and the learning atmosphere. Some non-211 universities also have great advantages in institutions and professional strength, so they should be treated rationally.

　　The fourth dimension is region, which will affect a person’s platform height, development width and vision breadth. For example, candidates who want to learn international economy and trade and get good grades in foreign languages will be better choices in big cities such as Shanghai, Beijing, Guangzhou and Shenzhen. After graduation, students are likely to be employed in the location of colleges and universities, so the choice of regions will have a great impact on the future.

　　What is the core process of volunteering? Sun Cheng believes that the first step can be to lock the best major according to the discipline specialty and career planning evaluation, the second step is to clearly fill in the batch layout, the third step is to clearly lock the scope of the target institutions, the fourth step is to arrange the professional order reasonably, and the fifth step is to make a comprehensive balance and determine the plan, that is, to consider what opportunities are there, whether to consider the minority languages, national defense students, free normal students, military public security and judicial police, Hong Kong, Macao and Taiwan universities approved in advance (Macau is relatively low, and some universities in Macau and Taiwan Province have two).

　　Sun Cheng said that many parents are afraid of wasting their scores when they fill in their volunteers, and think that the best result is to press the line to enter the school. The actual situation is that the scheme of stepping on the line is likely to make candidates fail to enter their favorite major. A good-looking scheme may not be a good scheme, but only the right one is the best.

　　Selected Questions and Answers of People’s Network College Entrance Examination Volunteer Group

　　Q: Our children want to study engineering, but we want them to study finance. What should we do?

　　You should first analyze whether your child is suitable to study engineering or finance. If your child is suitable, try to respect your child’s choice. Parents must not force their children to choose a major they don’t like, which may be counterproductive.

　　Q: When applying for the exam, how do you weigh the insurance college or the insurance major?

　　No matter what kind of application strategy is adopted, we must ensure admission, and we can’t quit the file. After quitting the file, we can only fill in the collection of volunteers. If you want to ensure colleges and universities, there may be very few choices for majors; If you want to ensure your major, you must lower the level of colleges and universities, that is, you could have entered a 985 college, but you can choose the related major of 211 college because you are too strong to go to 985.

　　There are generally three situations in which colleges and universities are rushed. First, the enrollment charter clearly States that the proportion of filing is 100%, so it’s time to rush. For example, a school recruits 50 people, and the proportion of file promotion is 100%. Only 50 students enter the file, and they will not quit the file if they obey the professional adjustment. Second, it is clear that candidates who obey the adjustment will not retreat from the file, like China Ocean University. Third, those with few enrollment plans and low investment ratio can go to colleges and universities.

　　Q: What should I do if I am afraid that I will be dismissed from school if I don’t obey the adjustment?

　　Under normal circumstances, candidates are advised to obey professional adjustment. How many situations can you disobey? The first one is that the performance is particularly high, and it ranks among the best in a province. Generally, colleges and universities are more humanized and will not change majors for candidates. For example, the volunteer satisfaction rate of Tsinghua Peking University is above 90%. The second type is that you can not obey the application in advance, and even if you don’t accept it, it won’t affect the next batch of applications. For example, colleges that apply for small languages will only consider applying for Russian, German and Spanish, and other languages will not be studied, so you can not obey the adjustment. The third is to assume that last year, a student scored 548 points in a line in a province, and scored 549 points, and enrolled in 36 majors in 6 schools. The sixth school selected the best 6 majors in the school. If it is not acceptable to transfer to other majors, you can fill in the disobedience and then find a suitable institution and major in the next batch.

　　Q: If I go to a high school, my major may not like it very much. Can I change my major when I enter the university?

　　Many universities allow students to change majors, and there are generally three ways: 1. Freshmen and sophomores can apply for changing majors after entering school; Continue to study this major and minor in the major you want to change, which is common in some schools, such as economics and law, and many students minor in it; 3. Change your major when you are a graduate student. It should be noted that it is difficult for freshmen and sophomores to apply for a major change, because the basic courses are different, and it is necessary to supplement some important basic courses to change majors. Unless the grades are excellent, it is generally impossible.

　　Q: I just want to apply for a hot major. Is there any strategy?

　　If its own competitive strength is strong enough to support famous universities and popular majors, it is best, but its competitive strength is not very strong. In the dilemma, we can choose: 1. Apply for popular majors and lower the grade of batches or colleges; 2. Do not lower the level of colleges and universities, give consideration to both heat and cold, and choose acceptable majors.

　　Q: What if a batch of students in parallel volunteer are not accepted, and there are no good schools and majors to collect volunteers after they drop out?

　　Online candidates who have not been admitted to parallel volunteer are completely determined by themselves whether to participate in the solicitation of volunteers. If candidates think that the colleges and majors in the solicitation of volunteers are in line with their voluntary wishes, they can actively fill in the form according to the regulations and increase their admission opportunities; If the recruitment of a volunteer secondary school major does not meet your wishes, you can not fill in the form at all. Of course, if you don’t participate in the recruitment, you can only wait for the next batch of admission.

　　CCTV News:The Central Meteorological Observatory issued an orange warning for typhoon at 10: 00 on August 30th. The center of Typhoon Sura (super typhoon) No.9 this year is located at 9: 00 am today (30th) on the sea surface about 580 kilometers south-east of Huilai, Guangdong Province, which is 20.2 degrees north latitude and 121.0 degrees east longitude. The maximum wind force near the center is above 17 (62m/s), and the minimum pressure at the center is 915 hectopascals.

　　It is estimated that "Sura" will move to the northwest at a speed of 10-15 kilometers per hour, move into the northeastern South China Sea on the night of the 30th or the early morning of the 31st, and gradually approach the coastal areas from eastern Guangdong to southern Fujian. It may land on the above coastal areas during the day on September 1st (strong typhoon level or super typhoon level, 45-52m/s, 14-16), or it may move to the south-west direction in the coastal areas of eastern Guangdong.

　　Gale forecast:From 14: 00 on August 30 to 14: 00 on August 31, there will be strong winds of 6-8 grades and gusts of 9-10 grades in bashi channel, Taiwan Province Strait, the sea south of the east of Taiwan Province, the northeastern South China Sea, the coastal areas of Fujian, the southern coast of Taiwan Province Island and the coastal areas of central and eastern Guangdong. Among them, the winds in bashi channel and the easterly waters of the northeastern South China Sea are 9-11 grades, and the winds in some sea areas can reach 12-13 grades.

　　Precipitation forecast:From 14: 00 on August 30 to 14: 00 on August 31, there were heavy rains in parts of central and eastern Fujian, eastern and southern Taiwan Province Island, and local heavy rains (100-150 mm).

　　Defense guide:

　　1. The government and relevant departments shall, in accordance with their duties, do a good job in typhoon prevention and emergency rescue.

　　2. Water operations and passing ships in relevant waters should return to Hong Kong to take shelter from the wind, strengthen port facilities, and prevent ships from anchoring, grounding and collision.

　　3. Stop large-scale indoor and outdoor gatherings and dangerous outdoor operations such as high altitude.

　　4. Reinforce or dismantle structures that are easy to be blown by the wind. Personnel should not go out at will. They should stay in windproof and safe places as far as possible, so as to ensure that the elderly and children stay in the safest place at home, and the dangerous people will be transferred in time. When the typhoon center passes by, the wind will decrease or stay still for a period of time. Remember that the strong wind will suddenly blow and you should continue to stay in a safe place to avoid the wind.

　　5. Relevant areas should pay attention to prevent flash floods and geological disasters that may be caused by heavy precipitation.

Special feature of 1905 film network Unexpectedly, the animated film became the first dark horse in the film market in May, and the box office fell all the way, even surpassing the box office many times in a single day, winning the Japanese crown.

　

As of press time, the box office of "League of Bad Guys" has surpassed the achievement of playing "sentimental cards", with a total of over 98 million. It is only a matter of time before it breaks through 100 million.

　

Compared with the past, the superhero group has become a routine, and when the charming and lovely "villain" character becomes the protagonist, it is easier to become a "traffic password" against the last real boss drama.

　

League of Bad Guys is not the first work that "eats crabs".As early as 2010, it was also DreamWorks.Animation, once made another animated film featuring bad guys.Megamind.

　

DreamWorks’ more successful animation series, before featuring Minions’s selling Meng, the protagonist is set to be a thief who represents the negative image.

Aside from these animated films, in Hollywood, DC launched the Suicide Squad series, while Marvel Comics successfully developed the Venom series and the drama Loki.

"Bad" is just a label given by the outside world. Tearing off the label and redefining the nature of the role may be the key to this kind of creation resonating with the current social topic.

As for China’s films, can this kind of creation, which is in line with the idea of "beginning of life is good in nature", appear as soon as possible? Or is it already secretly laid out by a team?

　

Redefinition of "bad"

How bad are these villains?

　

First, look at several characters in the animated film League of Bad Guys, such as wolves, poisonous snakes, sharks, spiders and piranhas. From the past cognition, these creatures can put down human existence in a few seconds. Compared with the concept of kind rabbits and lambs, they are the embodiment of evil.

　

In the movie, they commit crimes everywhere, robbing banks and all kinds of jewelry shops crazily. Even the police chief has repeatedly indicated that catching them is his career goal in this life.

　

Finally, in order to accomplish more exciting crimes, they pretend to declare that they want to turn over a new leaf and become model citizens.

　

This setting is not new. The first Despicable Me is a similar situation.

In order to prove that he is the worst thief in history, the super villain Gru announced that he would steal the moon home, but in the contest with his opponent, he had to adopt three orphans first and put on a touching "fathers and daughters".

　

The drama of pretending to be a good man is not new, and the dramatic effect is to make them stand on the opposite side of the last villain.

　

"League of Bad Guys" may make the expression more direct and family-friendly, and through the mouth of Mayor Diane Fox, it says that "garbage can also be a work of art from different angles".

　

Compared with the animated films, the live-action films are more direct.

　

DC changed the movie in a crazier way.The villains, such as Ugly Girl and King Shark, are controlled by one side with deadly weapons, making them incarnate as "death squads" to achieve more difficult tasks. In the design of plays, these villains passively completed this rebellious and whitewashing behavior.

　

In "Venom", the whole setting is relatively mild, and the behavior of doing good is completed in the negotiation between the venom and the host.

Of course, in the original cartoon, venom was one of Spider-Man’s old enemies, which was directly displayed in the old edition. With the expansion and linkage of Marvel Universe, it is still possible that the battle between Venom and Spider-Man will follow.

　

It seems that the creation of villains as protagonists has become a new routine in many Hollywood movies. At the same time, more and more lovely and charming villains have been "whitewashed" by netizens. So, after the "whitewashed", do they have a chance to let China’s film creation see new possibilities?

　

The possibility of both good and evil

It is also good and evil, or we used to use more words to describe this kind of role.In China’s film creation, this role is not uncommon. The more classic characters come fromJin YongnovelEternal slaughterJi Long "Zoroastrianism group in.

　

At the beginning of the story, many creators have strengthened the "evil deeds" of the four protectors of Zoroastrianism, especially the eccentric behavior of Wei Yixiao, the king of green-winged bats, who likes to suck human blood. However, after Zhang Wuji mistakenly broke into the Bright Top of Zoroastrianism, they were originally misunderstood by Jianghu as "cults", and gradually found the correct position in a series of struggles.

　

This process of identity change is particularly obvious in the director’s works, and it also finds a direct explanation for this role, "never suck human blood."

　

The whole story is very much like the movie setting in which the villain plays the leading role. With Zoroastrianism, an organization labeled as a villain by the public, as the core, these characters do have some behavioral logic that is not decent, but in the development of a series of events, the villains finally surfaced.

　

In fact, there are many such creative adaptations in Hong Kong films.In the past, everyone was familiar with itthe legend of the condor heroesOuyang Feng, Xi Du, is a negative image who does whatever it takes for the supreme martial arts.

But in the world, the rivers and lakes are just rivers and lakes, there is no absolute evil and justice, he is just the ferryman in the rivers and lakes, there is no narrow sense, only the children in the rivers and lakes are immersed in love.

　

With the beautiful love, let the audience stay in the audience’s mind, and "can’t be reconciled" to Dong Fangbubai who is willing to give everything for love.

　

In addition, love is also used as a makeup point, and the glamorous ghost Xiaoqian, who was originally a villain, was repackaged. Who doesn’t cry for the love between Xiaoqian and Ning Caichen at last?

　

Not only that, but a series of movies, etc., all ended up with a drama framework similar to Ghost Story.

　

Compared with them, The Journey to the West’s version has reset the monsters in the movie.

　

Especially in the movie, Mrs. Bones, who plays the role, has completely become the demon who conforms to public opinion.

　

She was a poor woman in a previous life, and she died tragically because of misunderstanding or deliberate planting by villagers. Coincidentally, she became a demon, but she still couldn’t escape the same fate. She was also misunderstood and planted. Because she was already a "demon (bad guy)", any dirty water could be spilled on her, so she was charged with eating children.

　

But as the story unfolds, the audience knows that the person who really eats children is the king who ordered the demon to be caught.

　

The export of the realistic "rebel alliance"

It can be seen that since the last century, China’s films have had the possibility of diversity in the design of villains. It’s just that it’s relatively euphemistic and romantic compared to a series of Hollywood movies with villains as the main characters.

　

Then, is it possible to create a work with this as the protagonist in the future?The probability is high, but creative breakthroughs are still needed.

　

A series of film works adapted from Jin Yong’s novels, such as ashes of time, Swordsman 2: Dong Fangbubai, were criticized by book fans and even Mr. Jin Yong when they first came out. But with the passage of time, these works are all classics.

　

The second deconstruction of this kind of classic martial arts novels is one of the breakthroughs in the future.

Only in the face of these novels, many of them still need the adaptation and approval of the copyright party. But for many novels that are already public IP, it is a good choice.

　

The monster in The Journey to the West is a very representative figure, what’s more, before learning from the scriptures, the Monkey King’s own image was full of cult temperament.

In many film and television works, the bridge between the Monkey King and Niu Mowang, the Great Ghost King and other "Seven Saints" has been sketched or ignored, leaving only the plot that the Monkey King named "Monkey King" to annoy the Jade Emperor.

　

Can the story of "Seven Saints Becoming Righteous" be re-created? Or it can be an interesting prequel. In addition, all kinds of monsters in Liaozhai and Shanhaijing are excellent descriptions of villains in the concept.

　

For these well-known IP’s adaptation, how to make the audience recognize it and not fall into the predicament of magic change, this is naturally what the creative team has to face. Although the Zheng Baorui version of The Journey to the West has further created these monsters, the final effect seems to be difficult for the audience to pay the bill.

　

Of course, in the background of realistic themes, there are many examples of the original expression of "dog bites dog" and "thief catches thief". It is the game between two groups of bad guys that makes the final justice known.

　

This form also broadens the creation of genre films, embellished with black humor, which can not only create suspense atmosphere, but also increase the fun of solving puzzles and better control the narrative itself.

　

Whether it is fantasy costumes or realistic themes, it can be seen from past works that the creation of such films is not an "armchair strategist", but how to accurately grasp the main points of creation, not simply repeating such settings, which may be the main points that creators should understand before writing.　

　　CCTV News:The press conference of the 2021 National Cyber Security Publicity Week was held in Beijing on September 30. According to the person in charge, the 2021 National Cyber Security Publicity Week will be held nationwide from October 11th to 17th. Among them, important activities such as the opening ceremony of the National Cyber Security Publicity Week and the Cyber Security Summit Forum will be held in Xi ‘an, Shaanxi.

　　It is reported that 2021 National Cyber Security Publicity Week is jointly organized by the Central Propaganda Department, the Central Network Information Office, the Ministry of Education, the Ministry of Industry and Information Technology, the Ministry of Public Security, the People’s Bank of China, the State Administration of Radio and Television, the All-China Federation of Trade Unions, the Central Committee of the Communist Youth League, the All-China Women’s Federation and other departments, and continues to take "cyber security for the people and cyber security depends on the people" as the theme, with rich forms, strong pertinence and wide coverage.

　　In addition to the opening and closing ceremonies, it also includes important activities such as cyber security Expo, cyber security technology summit forum, cyber security online theme party, cyber security education cloud class, cyber security events, cyber security going to the grassroots level, and national cyber security "double first" commendation; In addition, a series of theme days will be arranged, such as campus day, telecommunication day, rule of law day, financial day, youth day and personal information protection day.

　　The opening ceremony will be held in Xi ‘an International Convention and Exhibition Center on the morning of October 11th, and nearly 1,000 guests from the government, scientific research institutions, universities, social organizations, enterprises and media will be invited to attend. On the afternoon of October 11th, the main forum of the Cyber Security Summit Forum will be held, focusing on the "14th Five-Year Plan" and the long-term goal in 2035, and conducting exchanges and discussions on cyber security technologies, industries, standards and personnel training. Focusing on new fields, new hotspots, new progress and new achievements, several sub-forums will be held simultaneously, such as youth network security protection, network security industry development, network security standards, automobile data security, zero-trust security practice, cyberspace security discipline construction, data security, artificial intelligence, new smart cities, personal information protection and so on.

　　On the eve of the opening ceremony of Cyber Security Week, a cyber security theme exhibition will be launched at Xi ‘an International Convention and Exhibition Center. Combined with the theme of the centenary of the founding of the Communist Party of China (CPC), this paper focuses on the great achievements in the field of network security since the 18th CPC National Congress, and shows the cutting-edge technologies, latest products and demonstration applications of network security enterprises at home and abroad. Set up five exhibition areas, such as the theme exhibition hall of "Striving for a Powerful Network in a Hundred Years", the action of Silk Road Network in Xi ‘an, the protection of key information infrastructure, the innovation driven by network security, the intelligent life escorted by network security and the interactive publishing hall of network security, and set up an interactive experience area to attract the deep participation of the masses.

　　At the same time, during the National Cyber Security Publicity Week, an online exhibition hall was opened in official website, and an online digital exhibition was held for one year. Through technologies such as Web3D, digital reproduction, VR, 360 panorama and H5 multimedia, multi-dimensional online exhibition was realized.

At the Chongqing Auto Show a few days ago, Changan Ford officially released the "Sports Edition".

This car is not a derivative of the familiar Mondeo sedan-it is a model with a 2.0T powertrain.

To be more specific, this "Mondeo Sport Edition" was actually made by Ford China for the China market before, but now with the help of powertrain adjustment, the product name has been changed to below Mondeo.

01

origin

According to Changan Ford, Mondeo is actually a "family sequence" now. The addition of this sports edition expands Mondeo’s product line, and also makes Mondeo family become a mid-to high-end car product line with four powertrains, including 1.5T and 2.0T fuel assemblies of cars, a 1.5T hybrid assembly and the 2.0T hybrid assembly carried by this sports edition.

As for changing EVOS to "Mondeo Sports Edition", is it ok? Personally, I don’t think there is anything wrong with it. A good and well-known product line, constantly expanding derivative models is also the routine operation of car companies, but it is rare to keep only one product line.

For example, Chinese people are familiar with it. In fact, there were hatchback version, sedan version and coupe sports products at the beginning. The latest car company to do this is Toyota-expanding from a single model brand to a product line including cars, sports coupes.

Therefore, "Mondeo", as the best-selling and most recognized product of Changan Ford in China market at present, can be regarded as "bringing the old with the new" by adding a previous "unpopular" model, and may receive additional effects.

Moreover, considering that Mondeo doesn’t have many new car moves in the China market this year, it is also very reasonable to continue to drive the popularity of Mondeo by adding a "Mondeo Sports Edition".

02

motive force

So, what about the Mondeo Sports Edition after switching to Ford’s "high-horsepower E-hybrid"?

First of all, Mondeo Sports Edition is a powertrain with only E-hybrid 2.0T EcoBoost, and the 2.0T+8AT version has been cancelled. This is also different from the power version of Mondeo car, which has the strongest power output in the family, so it is reasonable to call it "sports version".

This 2.0T hybrid adopts the power split configuration E-CVT gearbox, so like most hybrid models of Toyota and Honda, it can only be blue.

But the biggest difference between it and hybrid products such as Toyota and Honda is that Ford, an American brand, is very persistent in its pursuit of performance.

First report the parameters of Mondeo Sports Edition:

The 2.0T high-power engine with 212kW and 403N·m is the most powerful engine in the hybrid powertrain. Compare the high thermal efficiency engines that hybrid models like to use now. Most 2.0T hybrid engines are only 150 and 160kW at most, and the high thermal efficiency of 1.5T is about 110kW. Even for the 2.0T engine used for pure fuel vehicles, the power above 200kW is actually very limited-the torque is mostly below 400 N m.

Not only that, Mondeo Sports Edition also has a high-power motor of 140kW and 320N·m, which is much stronger than the output of Toyota THS motor with the same configuration of only 83kW, and also more than the 135kW of Honda iMMD, even stronger than many P3 motors with DHT architecture.

Of course, the gearbox of Mondeo Sports Edition is still in power split configuration, so the output power cannot be directly superimposed. The comprehensive power output of this set of E-hybrid 2.0T is 227kW, which has reached the output level of 3.5L V6 engine in terms of performance. Although it is less than Ford’s 2.7T V6 in that year, the torque output is estimated to be comparable.

Changan Ford said that with the help of Mondeo Sports Edition and the motor, the zero-hundred acceleration can run within 6 seconds, while the middle acceleration of 40-80kph can achieve 2-second acceleration. Therefore, Mondeo Sports Edition is really worthy of the title of "sports" at least in terms of motivation.

In actual driving, Mondeo Sports Edition still retains three driving modes: standard, energy saving and sports, and at the same time, it has an L gear, which is equivalent to strong kinetic energy recovery. However, there is no choice of pure electric mode, which may be a difference between Mondeo Sports Edition and Japanese Hybrid.

In the standard mode, the output of Mondeo Sports Edition will be abundant, and the throttle opening of about 10% and 20% will be smoother and smoother than that of traditional fuel vehicles. Moreover, when the full throttle goes down, the speed can be pulled up very smoothly, and the power output is also very direct, but there is no shift feeling of the traditional gearbox.

Compared with the standard mode, the sport mode mainly makes the output more rapid at the initial throttle opening of 5%, and there will be a feeling of rushing out. And the acceleration of the whole middle section will be sharper, especially in the corner, when you turn out and add the throttle, the release of the whole power will feel faster. It is guessed that 2.0T will stay in the high-speed range more. This actually shows that the power split configuration is closer to the driving feeling of the oil truck, and the motor mainly participates in the middle and low speed working conditions.

The energy-saving mode can be said a little more. First of all, the starting state will be smoother and the power will be slightly restrained. It is suitable for starting with a small throttle opening, which is very soothing. In the energy-saving mode, the acceleration feeling of basically stepping on the throttle opening of 30%-50% will not be too strong, that is, the normal speed increase, which is very oily, not the surging output of the motor. When the full throttle is depressed, there will be an obvious power lag, which seems to confirm whether the driver really needs power, and there will be an obvious power release after about two seconds.

In addition, there is a problem in the energy-saving mode, that is, in the state of following the car at a speed of 30 to 40 kilometers per hour, you can obviously perceive the state of electromechanical coupling, and there will be some slight rush.

As for the fuel consumption performance, it should be said that it is the advantage of Ford Mondeo Sports Edition, with an average speed of about 40 kilometers per hour, 22-degree air conditioning and 3 wind protection throughout the journey, and the average fuel consumption is 5L/ 100 kilometers. Compared with other media, this figure is really a little high. Some media even ran out of 3.9L/ 100 km without air conditioning, while most media ran out of 4.7L. Later, I summed up the reason why my car ran out of 5L, which should be that I kept driving L gear and skidded too little (L gear is more suitable for downhill road conditions).

03

control

The motivation of Mondeo Sports Edition is enough, but in terms of chassis control, this car is not as "sporty" as expected, but prefers more comfort that China consumers like. This is actually consistent with the current Mondeo sedan. After all, the chassis structures of the two models are also consistent.

In terms of driving experience, Mondeo Sport Edition uses a 20-inch wheel hub size, and matches the low rolling resistance and some sporty tires like Mapai EC6. Therefore, at first, you will feel that the contact feeling of this car is hard when driving to road joints and potholes, and the vibration transmission is still relatively high. Just thanks to the soft cushion, the problem of hard contact can be better solved.

However, when you drive in continuous curves and national roads for an hour, you will find that the chassis of Mondeo Sports Edition is still a comfortable route. When encountering a big pothole, the compression of the whole suspension is still very large, so as to make the impact softer as much as possible, and the left and right shaking of the whole body is more obvious.

Moreover, in corners, as long as you turn sharply with a faster speed, the roll of the whole body is relatively obvious. Fortunately, the roll rate will be slower, and it will not suddenly collapse. If you meet the acceleration belt in the corner and you are still accelerating, the rear axle will slip more, which is very similar to the Mondeo car.

Because I have been driving for a long time, personally, I feel that the Ford Mondeo Sports Edition is not as "whole" as the electric horse on the chassis, and the whole body swings relatively large, which may also be related to the different rigidity of the body, and the whole suspension is indeed softer.

However, it is also beneficial to adjust the direction of comfort. When driving on a flat national road, the vehicle will have a good sense of suspension, and the bushing can control the ups and downs of the road properly, which is a classic American cart feeling.

In addition, during this test drive in Dali, there were a lot of dense speed bumps and pavement patches on a section of the road. This kind of high-frequency vibration will actually bring very uncomfortable driving feeling to sports vehicles. For example, I have driven on the same section, which can only be said to be unsatisfactory.

But this time, if you switch to the Ford Mondeo Sports Edition, you can obviously feel the high-frequency vibration generated by driving through the dense speed bump, but it is soft enough to be transmitted to the driver. The suspension can eliminate many shocks in a short time, and there will be no feeling of jumping at the tail of some cars, which is more comfortable than the electric horse.

In terms of steering, Ford’s adjustment of Mondeo Sports Edition is also in line with the "taste" of China consumers, and the whole steering feel is light and the electronic taste is obvious. Especially at low speed, it is easy to turn the steering wheel, and the virtual position is slightly larger, which is obviously different from the global model Ford electric horse.

Perhaps Ford China’s thinking is not to adjust the steering wheel too heavily when driving a big car in China. After all, it is inconvenient to cross the street and back into the warehouse. Fortunately, after the speed rises, the steering with the speed will be heavier and the center will be good, which is suitable for long-distance driving.

04

static

After talking about the dynamics of the new Mondeo Sports Edition, let’s briefly review the static performance of this "not a new car".

The first thing to say is that this car is called "Mondeo Sports Edition", which means that Changan Ford does not think it is an SUV, but a hatchback. Changan Ford also emphasizes that the height of the sports version is 1.6 meters, which is just stuck on the dividing line between SUV and car, so it is still the positioning of hatchback coupe.

But you said that it is not an SUV-in fact, the full-load ground clearance has reached 168mm, which is even superior to many urban SUVs in terms of passability.

Besides the selling point of powertrain, another main selling point of Mondeo Sport Edition is space.

In terms of size, the length of the car is about 4.92 meters, the width of the car is about 1.92 meters, and the wheelbase has reached 2945 mm.

According to the actual measurement, the leg space in the back row of this car is quite ample, and the knee space is close to one meter. On the premise that the second row is upright, it has a trunk space of 527L, and the platform is quite flat. After the second row is put down, it becomes a large space of 1550L, which is also practical enough.

In terms of appearance, the new car mainly adds the body color of Xiao Ri Orange, and comes standard with 20-inch wheels. The ordinary version and the ST-Line version are also different in design: including bright black ornaments on the outside, bright black window strips, ST-Line logo, etc. On the interior, the ST-Line version uses bright red decorative strips, as well as sports seats, ST-Line embroidery and so on.

The rest of the configuration is no different from the previous EVOS, and the 27-inch 4K large screen, SYNC+ 2.0 system, Wolong awakening welcome induction system and so on are retained.

05

Summary of driving an official

In terms of price, the Mondeo Sports Edition is not expensive either-starting from 209,800 yuan, and the ST-Line version is 229,800 yuan.

The extra 20 thousand yuan is mainly because the ST-Line version has a separate appearance kit. The seat configuration is equipped with heating and ventilation memory and B&O audio, and the safety configuration is equipped with front radar, knee airbag, panoramic image and parallel auxiliary functions. Obviously, Changan Ford is probably thinking that young consumers don’t care about this 20,000 yuan, and they can sell a little more.

In a word, Changan Ford added a sports version to its own Mondeo family, which brought the strongest power system in the whole Mondeo family, a more dynamic and personalized appearance. I think it is also an innovation of Changan Ford in the mid-to high-end car market, further amplifying the sound volume and product options of Mondeo.

For some young consumers, they want a big car with better sports performance, and if they think L is too serious-then Mondeo Sports Edition is very suitable.

And the Mondeo Sport Edition is not behind in the powertrain. The high-horsepower hybrid is superior to any opponent with a price of 200,000 yuan, and it will not lose face.

（END）

Recently, Azerbaijani media reported that Azerbaijan Air Force purchased JF-17 Thunderbolt Block3 light fighter (called "Xiaolong" in Chinese) produced by pakistan international airlines Consortium, and the number of purchased fighters is expected to reach 21.

This figure is not even a fraction of the air force of a big country. However, considering that the total number of active fighters of the Azerbaijan Air Force is only 36 (including MIG -29 fighters, MIG -21 fighters, Su -25 attack aircraft, etc.), these 21 JF-17 Block3 fighters will become the absolute main force of the Azerbaijan Air Force after delivery.

Then, why did Azerbaijan purchase JF-17 Block3 fighters in bulk? Is there a deeper meaning behind this incident?

"Xiaolong" Block3 (Pakistan called JF-17 "Thunderbolt" Block3) made its first flight in Chengdu.

The Naka conflict made Afghanistan accelerate the purchase of "Xiaolong"

The author believes that the most direct driving factor for Azerbaijan to get JF-17 Block3 fighter is the Nagorno-Karabakh conflict. The Naka conflict between Azerbaijan and Armenia. From September 27, 2020 to October 10, 2020, the two sides reached a ceasefire agreement for the first time. However, just a few minutes after the agreement was reached, the armed forces of the two countries clashed again. It was not until November 10 that a comprehensive ceasefire was formally established with the strong intervention of Russia.

However, both Azerbaijan and Armenia are well aware that the ceasefire agreement reached now is only temporary, and since 1989, armed conflicts have broken out between the two countries many times. Moreover, in this Nagorno-Karabakh conflict, Armenia suffered a great loss, and only kept control of a few areas such as the capital of Nagorno-Karabakh. Therefore, the Armenian side will never let it go, and it is likely to accumulate strength and wait for the opportunity to retaliate.

In this case, Azerbaijan must be prepared for the next possible conflict in Nagorno-Karabakh, so purchasing new fighters from abroad is one of the most powerful preparation measures. You know, on December 30th, 2020, Almugahed Anwar Khan, Chief of Staff of the Pakistan Air Force, just announced that JF-17 Block3 fighter was officially put into mass production in Kamla Aircraft Factory of pakistan international airlines Consortium. Then, according to the time of receiving fighters reported by Azerbaijan’s domestic media, it means that among the first batch of JF-17 Block3 fighters put into mass production, there should be some orders from Azerbaijan’s air force in addition to Pakistan’s own orders.

Moreover, Azerbaijan’s domestic media mentioned that these 21 JF-17 Block3 fighters will be delivered within 10 years, which is indeed a bit too long in terms of time. According to the author’s analysis, on the one hand, compared with the previous Block1/2, JF-17 Block3 fighter does have a larger technological upgrade, so from the beginning, the production speed of pakistan international airlines Kamla Aircraft Factory will be slower, and it will take time to gradually increase the production capacity. On the other hand, it is obvious that Azerbaijan is preparing for the next large-scale armed conflict with a time limit of 10 years.

With the successive delivery of JF-17 Block3 fighters, the oldest and backward MIG -21 combat opportunity in Azerbaijan Air Force was eliminated first. After that, some Su -25 attack aircraft and MIG -29 fighters that have reached their flight life will also be replaced by JF-17 fighters. In this way, if war breaks out between Azerbaijan and Armenia again in 10 years, Azerbaijan’s air force with 21 JF-17 fighters will be able to stand on its own, instead of relying on Turkish air force’s F-16 fighters to fight against Armenian air force.

"Jilong" fighter displayed during Zhuhai Air Show.

The most exciting purchasing factor: high cost performance

In fact, in terms of time, as early as 2015, a country once promoted JF-17 fighters to Azerbaijan, and this country is Turkey, which has always maintained friendly relations with Azerbaijan and Pakistan. At that time, Azerbaijan hoped to purchase a new type of fighter with affordable performance and meeting the requirements in bulk to replace the old fighters in active service of its air force. Turkey wanted this order very much, but it didn’t have a suitable model, so it recommended the JF-17 fighter jet jointly developed by China and Pakistan to Azerbaijan. In that year, pakistan international airlines Kamla Aircraft Factory had completed the production task of Pakistani Air Force JF-17 Thunderbolt Block1, and began to switch to the upgraded Block2. Therefore, the Azerbaijani military inspected JF-17 Thunderbolt Block2 light fighter, and the Turkish side also promised to integrate advanced weapons and equipment such as air-to-ground guided ammunition and photoelectric aiming pods developed and produced in the country on this fighter. In this way, Turkish military enterprises can also take a slice of the contract for purchasing JF-17Block2 light fighters from Azerbaijan.

By the beginning of 2019, after more than four years of "running-in", Azerbaijan’s negotiations with Pakistan and Turkey on purchasing JF-17 fighter jets have begun to enter the implementation stage of specific details. However, unexpectedly, on December 27th, 2019, Armenia couldn’t wait to receive the first batch of four state-of-the-art Su -30SM dual-engine dual-seat multi-purpose heavy fighter from Russia. In this way, the Armenian Air Force soon formed an equipment performance advantage over the Azerbaijani Air Force, and the JF-17 Block2 fighter plane that the latter originally planned to purchase was obviously unable to counter the Su -30SM dual-engine dual-seat multi-purpose heavy fighter.

KLJ-7A phased array radar displayed by CLP 14.

Therefore, Russia took this opportunity to actively promote Su -35 and MiG -35, two advanced fighter planes with emphasis on air combat, to counter the Su -30SM dual-engine, two-seat and multi-purpose heavy fighter of Armenian Air Force. The Azerbaijani military delegation was invited to visit aviation enterprises in Russia in April, 2020. After comparison and analysis, the MIG -35 fighter with a relatively cheap price (about US$ 45 million) and a common engine with the MIG -29 was finally selected. Moreover, the pilots of Azerbaijan Air Force also personally tested the MiG -35 fighter and expressed satisfaction with its flight performance and airborne equipment.

After that, the Azerbaijani military formally proposed to Russia the intention of purchasing MiG -35 fighters in bulk. Unexpectedly, after the outbreak of the Naka War in September 2020, Russia frozen the consultation with Azerbaijan on the purchase of MiG -35 fighters. Of course, in order to be fair, Russia did not provide support to the Armenian Air Force, which made it impossible for the four Su -30SM dual-engine, two-seat multi-purpose heavy fighter equipped by the country to take off. As a result, when the Turkish Air Force F-16 fighters "stranded" in Azerbaijan directly participated in the war, they quickly took control of the air superiority over the Naka area, and there was basically no suspense about the outcome of the war between the two sides.

On November 10, 2020, after the two sides formally ceased fire under the supervision of Russian peacekeeping forces, Azerbaijan finally decided to purchase JF-17 fighter jets from Pakistan without hesitation. Of course, this time Azerbaijan has chosen the latest Block3 version instead of the Block2 version in 2015. In terms of performance, Block3 version is weaker than Su -30SM heavy fighter in terms of flight performance, such as ceiling, flight speed, maneuverability and bomb load, and has certain advantages over the latter in terms of airborne avionics system and airborne weapons and ammunition.

Xiaolong can carry many types of precision guided ammunition.

Su -30SM heavy fighter is equipped with NO11R passive phased array radar, while JF-17 Block3 fighter is equipped with foreign trade active phased array radar newly developed in China. According to CLP 14, the research and development unit of this type of radar, the performance of JF-17 equipped with active phased array radar has reached the same level as that of AN/APG-81 equipped with American F-35 fighters. Therefore, JF-17 Block3 fighter is superior to Su -30SM heavy fighter in fire control radar performance.

In addition, according to the information disclosed by the Pakistan Air Force, JF-17 Block3 fighter will also be equipped with foreign trade models of a new generation of air-to-air missiles developed by China, namely PL-10E short-range combat air-to-air missile and PL-15E long-range air-to-air missile. Especially PL-15E long-range air-to-air missile, its overall performance has surpassed the most advanced AIM-120D long-range air-to-air missile in the United States, and it is the best long-range air-to-air missile in the world at present. In this way, with the powerful combination of active phased array radar and PL-15E long-range air-to-air missile, JF-17 Block3 fighter can take the lead in attacking Su -30SM heavy fighter in over-the-horizon air combat. Previously, the Pakistan Air Force’s F-16 Block52 fighter shot down the Indian Air Force’s Su -30MKI fighter by firing AIM-120C long-range air-to-air missiles in the air battle in February 2020, which proved that medium or light fighters can also defeat heavy fighter by adopting appropriate tactics. Therefore, by purchasing JF-17 Block3 fighters, Azerbaijan can also gain experience from Pakistan on how to fight against Su -30SM heavy fighter.

In addition, from the point of view of logistics support, JF-17 Block3 fighter is also superior to MIG -35. First of all, Turkey, Pakistan and Azerbaijan have maintained good diplomatic relations for a long time, which can continuously guarantee the supply of airborne ammunition and spare parts. Moreover, JF-17 Block3 fighter adopts ——RD-93MA medium thrust turbofan engine, which is also a development model of Russian RD-33 series, so the engine support system of MIG -29 fighter can be used. Of course, if Azerbaijan is worried that it may be "stuck in the neck" by Russia in the future, it is also possible to use the WS-13 medium thrust turbofan engine developed by China on its JF-17 Block3 light fighter.

　　The Spring Festival is the most important festival in Chinese. One of the most important contents of the Spring Festival is the New Year’s Eve dinner.

　　Dinner on New Year’s Eve is called New Year’s Eve.

　　New Year’s Eve is very important, and many places call it "family fun", which is an important family banquet. Amid the cheerful firecrackers and the laughter and laughter of the Spring Festival Gala broadcast by CCTV, it is the warmest and happiest moment in the world for the whole family to sit together, share wine and delicacies, and bid farewell to the old year and welcome the new year together. Especially for the elderly, the reunion of their families has comforted and satisfied them spiritually. Looking at healthy children and lively and lovely children and grandchildren, the smile of the elderly is more stretched and warm than ever.

　　It can be said that the New Year’s Eve dinner is the most delicious, sweet and sometimes the most expensive dish in a year. More than 30 years ago, people were looking forward to the Chinese New Year. In a way, they were looking forward to this "big meal". Children, in particular, entered the "twelfth lunar month" gate and counted them with their fingers. I remember when I was a child, most of the neighbors in the courtyard were living in poverty, and there were few opportunities to eat meat and fish at ordinary times, not to mention those famous cooking and fancy pasta. When friends get together and talk about eating good food, they are all looking forward to the New Year, especially the New Year’s Eve. The dishes of New Year’s Eve are the most in a year, both vegetarian and cold and hot. Generally, there are at least 8 dishes and more than a dozen. Only then will the adults let the children eat.

　　In fact, the so-called good things that were eaten at the New Year’s Eve dinner in those days are as common as ever at today’s dinner table, and can be eaten every day. But not then. Because of the lack of materials, most of them are supplied by ticket. Even if you have some money, you can’t buy what you want. Pork, fish, peanut oil, preserved eggs, beer, sugar, tea, etc. are all rationed according to the population or family, and supplied by ticket. National Day, New Year’s Day and Spring Festival sometimes increase the supply items and quantity, for example, each person can supply half a catty of pork, and each household can buy two jins of candy and several boxes of Daqianmen cigarettes. Many families will "diet" and "cut down on meat" during the period near the Chinese New Year. I haven’t seen meat stars in the dishes for more than ten days, so I should eat as little white flour as possible and keep steamed buns. Pork tickets are saved and bought at one time on the eve of Chinese New Year. In this way, in addition to keeping the bag for jiaozi, you can also stir-fry rice flour meat and even stew braised pork. Once such a "reduced" stomach is released, it is followed by a sharp increase in gastrointestinal diseases. Every year on the 30th, the hospital is very busy. The patient has nothing else, most of which are the problems that come out. In the final analysis, it is the word "poor" that caused the disaster.

　　More importantly, the New Year’s Eve is an auspicious day for family reunion. On New Year’s Eve, no matter how far apart and how busy the work is, people always want to go back to their homes, have a reunion dinner and meet their loved ones who miss them so much. Spring Festival travel rush is the largest and most spectacular "migration" to go home in the world, and those "migration troops" who have worked tirelessly and traveled long distances in anxious to return all expect to arrive before the New Year’s Eve. The New Year’s Eve dinner has become a signal and beacon to call people home, which goes far beyond the meaning of a meal. In some families, you will see such a scene: there is a seat and a pair of chopsticks in front of the dining table, but no one is there. This means that the relatives of this family did not arrive in time for various reasons, or could not go home to reunite with their relatives, but the family could not forget him. Put tables, chairs, bowls and chopsticks, and take the right to be a relative among them. Therefore, many dishes on the New Year’s Eve are also born from this. "Reunion", "family happiness" and "good luck at the head" all contain the wish to pray for family safety and happiness.

　　Many people are very particular about the New Year’s Eve dinner, and they have everything to say about whether they eat or not. Even in the era of food shortage, people showed their magical powers and tried their best to get symbolic food for good luck. Of course, every nation has its own customs and habits, and there are great differences between the north and the south. For example, southerners like to eat rice dumplings, rice cakes, glutinous rice balls, and some eat raw garlic and preserved eggs. Among them, the meaning of rice cake is the most obvious: "sticky (sticky) high (cake) every year", which is auspicious and wishful, and is interpreted as the meaning of rising year by year. The traditional food of northerners is mainly pasta, and jiaozi is the most common Chinese New Year food, which is also a traditional habit with a long history. Some say that it appeared as early as the Spring and Autumn Period and the Warring States Period, some say that it was officially listed as a must-eat thing for the New Year from the Han Dynasty, and some say it was the Tang Dynasty. In many places, on New Year’s Eve, when the bell rings at twelve o’clock, they begin to eat jiaozi. Therefore, it is the time of the year, which means "making friends at a younger age", and because the white-flour jiaozi is shaped like a silver ingot, and a pot of pots on the table symbolizes "making a fortune in the New Year, and the ingot rolls in", so many people will go to the bank in advance to change some brand-new coins, or sterilize the old coins with boiling water and pack them into jiaozi with stuffing. This has great appeal to children. On New Year’s Eve, no matter how sleepy or tired I am, I just wait to eat jiaozi and eat coins, and I am happy. Then there is fish, which is also indispensable for the New Year’s Eve, and you can’t eat it all. You have to leave a little, which means "more than one year."

　　With the improvement of living standards, people’s attitude towards New Year’s Eve has become more and more persistent, more and more loving and, of course, more rational. Those who go out to work, work outside the home, and relatives who are temporarily separated from their families for various reasons, whether they have made a fortune or are down and out of luck, are heading for home near the end of the year, all looking forward to catching up with this extraordinary dinner. However, few people bother about the New Year’s Eve. Because people don’t care what they eat or drink, and they don’t look forward to the delicious food that they can enjoy on the New Year’s Eve as before. The New Year’s Eve dinner has gone far beyond the simple appetite temptation. People are more concerned about and attached to the feelings between their loved ones and the warmth of home brought by the New Year’s Eve dinner. These are the most abundant New Year’s Eve dinners!

　　People’s Daily (January 29, 2014, 24th edition)

Special feature of 1905 film network In the past half month, major awards ceremonies such as Golden Rooster Award for Chinese Film, Flying Award for Chinese TV Series and Golden Eagle Award for Chinese TV have been held one after another, and all kinds of professional awards have been awarded.

We witnessed the Golden Rooster Award for Best Actress again after a lapse of 32 years, and the trophy for Best Actor in the new subject was won by. The group photo of two generations of filmmakers backstage is a shared glory, but also a light and shadow inheritance.

At the same time, with "In the World" won the Golden Eagle Award again, let the audience see the value of this award. The trophies (Minning Town), (In the World) and (Merit) also prove that good actors are never buried.

This is the blessing of a good actor, and more blessings are behind.However, do you really think that every red carpet is just a pure "show"?

In addition to these dazzling awards, on the red carpet of the annual awards ceremony, the actors’ "battle shirts" are always concerned by the outside world. The fashionable terms such as high definition and high luxury are the labels that everyone puts on the topic list, and those blessed works are their absolute weapons to win.

Perhaps, the red carpet should be opened like this … …

01.

Whether it’s the Golden Rooster Award red carpet or the opening and closing red carpets of Shanghai International Film Festival and Beijing International Film Festival in previous years, you can always see various crews making their debut with their works.

As the young actor said, "bringing works to the red carpet didn’t embarrass the players!" " His crew is the film that finally won two trophies: best screenwriter and best editing.

In addition to their finalists and appearances, Zhu Yilong and his new work, together with the director and another star, made their second appearance on the red carpet that night.

It is true that on the red carpet of the annual film festival, there are always many cast members who will meet the audience in the future. After all, the protagonist here is not a star, but a movie.

In addition to "She Disappeared", there are also films directed and acted by himself, and he appeared with another starring role.

The crew is directed, starring and; The crew is the director and starring.

Perhaps the most dazzling thing of the night was the first appearance of the cast’s full lineup team. Just "++"has become everyone’s concern.

After all, any information officer announcement of the movie Wandering Earth 2 will affect the curiosity of the outside world.

Previously, at the Beijing International Film Festival, one of the film’s founders was the chairman of the International Awards Committee of this year’s film festival, and director Frant Gwo and starring Wu Jing happened to be members of the jury. On this occasion, during the opening of the red carpet, the filmmaker officially announced for the first time that Li Xuejian, an "old play bone", had joined Wandering Earth 2.

02.

There is no denying that for these films to be shown, every red carpet is an opportunity for publicity.Especially when all kinds of film crews appear at the same time, how to make the audience remember them is what the staff behind each crew has to pay attention to, except for the lineup of Cass.

On the red carpet of this year’s Golden Rooster Awards, two actresses, Ni Ni and Janice Man, also chose green clothes, which surprised many people with their direct vision.

That night, the topic of # Wang Baoqiang wearing green bristlegrass on the red carpet rushed to the hot search, but the audience noticed Wang Baoqiang and Shi Pengyuan. Although the two male filmmakers didn’t have gorgeous dresses, their careful collocation in clothes still caught people’s attention.

It was soon discovered that this "dog’s tail grass" was closely related to the movie "In the octagonal cage".

The film tells an inspirational story of an unhappy ordinary person helping a group of children find a way out of life. The dog’s tail grass symbolizes tenacity and unyielding, symbolizing that the protagonist in the movie is the same, with tenacious vitality, and still grows tenaciously in spite of the wind and rain.

Similar small thoughts also appeared on the red carpet at the closing ceremony of Golden Rooster last year.

In the film (then titled "No Spring Will Come"), the director,,, and co-starred and appeared. There are different flowers on the suits of six men. The flower language of each flower is just a tribute to the ordinary you and me in life.

The film was originally planned to meet the audience in the spring. "This form also has a sense of ritual in spring."

This simplest connection makes the audience understand the original intention and content expression of this film.

"So there is a topic, can’t let the red carpet just walk the red carpet. Each unreleased film will produce materials, and if there is special content, it will naturally be more concerned. " Xiao Yun, a staff member engaged in film promotion and marketing, talked about it.

In addition, many crews made their debut and tried their best. "It is difficult for us to participate except what the actors wear, but what props they take, such as accessories, or what actions they do on the red carpet, or even what they say in the interview on the red carpet, and what they can design, we must plan. These contents are ultimately settled in the film promotion service, and most of the actors will actively cooperate. "

Of course, in Xiao Yun’s work experience, there have been cases where such designs have not been realized because of actors. "But this is a rare case."

The film crew served by Xiao Bu also walked the golden rooster red carpet this year. The team designed the corresponding props for this purpose, and also persuaded the actors to take the props on the red carpet. But unfortunately, in the end, these contents were not realized because of security and other issues.She also pointed out that there are still some filmmakers who will participate in the actors’ clothing suggestions.

The first appearance of the film crew was on the red carpet of the Golden Rooster Awards Ceremony in 2020, just after the crew and crew walked down the red carpet. He immediately turned around and "changed clothes" as he ran, and assembled with the Hi, Mom crew.

At this time, the other three stars, and, have been dressed in the 1980s and holding objects from that era, waiting for Shen Teng’s "return" at the beginning of the red carpet.

28 bicycles and radios … … Let the outside world know Hi, Mom’s temperament in advance.

When the film first appeared on the red carpet at the opening of the Shanghai International Film Festival in 2021, one of the main creators introduced this group of new actors to the audience as an instructor in the film.

As one of the leading actors, with their collective salute and the scenes shouted one by one, the "sense of crossing" between the film and reality arises spontaneously.

Especially after the audience watched the movie, this collective appearance was all a "famous scene".

In recent years, there have always been many "classic appearances" at the Shanghai International Film Festival.After the film crew returned from Cannes, the opening ceremony of the film festival became their collective debut in China. As soon as he stepped onto the stage, the scene switched to more rhythmic music, and the main creator danced with it, while the director introduced, "This is the music in the movie."

The host on the side also ridiculed that this is the first time that a crew has used dance to interpret the plot on the red carpet. After the dance, everyone followed the "16-step dance" and talked about the plot and the harvest of starring in "The Party at South Station". As the director finally set the tone, "I hope to show the dance steps of this movie to the audience on the big screen as soon as possible."

It is true that after watching the movie, everyone found that this "16-step dance" has all the special significance.

From the red carpet to the award ceremony, this kind of interaction between actors and their works, and the feeling of resonance on the same screen may be another connection between the audience and the film after the big screen.

   Comments on live broadcast helping traditional culture: live broadcast, let the younger generation and traditional art go in both directions.

    Xinhuanet Beijing, March 17th (Reporter Chen Tingyu) Intangible arts such as opera, folk music, traditional dance and traditional handicrafts are being understood and loved by the younger generation such as "post-00" and "post-90" through live broadcast. Love the "quintessence of the country" and pursue the "tide of the country". When watching and enjoying the colorful non-legacy projects such as Huagu Opera and Yangxi Opera, the younger generation is cultivating deep local identity and cultural self-confidence. In the digital era, intangible cultural heritage, a treasure of traditional culture, is entering the daily life of young people.

    In recent years, more and more non-legacy practitioners have entered the live broadcast room and put the long-lost minority art on the second stage of live broadcast. Nowadays, xiang opera and Dongting fishing songs are no longer unfamiliar terms in textbooks, but are "seen" by more and more young people, and they are also loved from all over the world.

    A few days ago, at the Hunan Station of the intangible anchor salon jointly sponsored by Tsinghua University Cultural and Creative Development Research Institute and Tik Tok, Xiao Yan, a representative of Tik Tok live broadcast business, introduced that in the past year, the cumulative number of intangible live broadcasts in Hunan Province exceeded 150,000, and the number of such live broadcasts exceeded 640 million, a year-on-year increase of 178%; 17,000 Hunan non-legacy anchors broadcast in Tik Tok, with a cumulative broadcast duration of over 2.93 million hours, up 95% year-on-year. It is not difficult to find that watching intangible cultural heritage live in Tik Tok has become the daily life of Hunan audience.

The picture shows the event site of "Hunan Station of Non-legacy Anchor Salon"

    According to the data of Tik Tok Platform, in the past year, the live broadcast of intangible cultural heritage in Tik Tok averaged 1,617 performances per day, with the total number of performances increasing by 642% year-on-year. The number of non-legacy anchors who received rewards increased by 427% year-on-year, and the amount of rewards increased by 533% year-on-year. We also found that the income of non-genetic inheritors increased by 34% year-on-year, of which the sales of non-legacy goods increased by 668% year-on-year. Now, it has become a new trend across regions to listen to opera, enjoy national music and watch the intangible cultural heritage in the live broadcast room.

    It is gratifying that many traditional performances and skills are connected with modern young people through non-legacy live broadcasts. For example, Huagu Opera, a national intangible representative project, gained wide popularity from college students to "silver-haired people" in the live broadcast room. At the same time, Huagu Opera, Guzheng and Crosstalk are also the most praised performing arts in Hunan Province.

The picture shows Yi Zhenghong, a young actor of the Drama Heritage Center in Zhuzhou City, Hunan Province and the anchor of Tik Tok Huagu Opera, performing at the Hunan Station of the Intangible Anchor Salon.

    How to arouse the public’s enthusiasm for the protection of intangible heritage and drive more young people to participate in the inheritance of intangible heritage has always been an unresolved problem.

    Yan Yunyu, the anchor of Tik Tok Erhu, believes that the live broadcast has narrowed the distance between intangible cultural heritage practitioners and the audience, and even promoted the popularity of intangible cultural heritage. Live broadcast and short video make the ancient intangible heritage glow with the glory of the times, and it is also known and loved by more and more young people.

    Cao Min, deputy secretary-general of Guzheng Art Committee of Hunan National Orchestral Society, national third-class performer and Tik Tok Guzheng anchor, said that in modern times with advanced technology, the intangible cultural heritage with a long history is gradually fading out of people’s daily life, and Guzheng is one of them. However, in the fast-paced social life, traditional culture and music are like a good medicine that can comfort the soul. We should rebuild the sense of identity of traditional culture in a way that is more acceptable and recognized by modern people. The live broadcast in Tik Tok has enabled folk music to find a modern bosom friend.

    Guqin art is a new form with the longest history and continuous inheritance in China, and it is a master of instrumental art.. Spreading to the public, especially teenagers, is an important part of the inheritance and protection of Guqin art.

    According to Lynne, an associate researcher at the Music Research Institute of the Chinese Academy of Art and a representative inheritor of the national intangible guqin art, as early as 2006, the Chinese Academy of Art and the China Intangible Cultural Genetic Protection Center established and planned the activities of guqin art entering universities, with the active participation of local guqin artists and non-governmental organizations, and publicized and educated the public guqin art for college students nationwide. Subsequently, the object of communication activities has gradually changed from university teachers and students to cover the vast number of primary and secondary school students and young guqin lovers. The purpose of these activities is to sow childlike innocence and hand over the intangible art to the future. Nowadays, the new media communication mode has brought new experience and hope to these works.

    To a certain extent, the non-legacy live broadcast is still a form of universal education.

    Cao Min believes that the live teaching of art courses is a more advanced mode, which solves the problem of uneven art education resources. In the past, children in the mountains had to be exposed to advanced art education unless they went out of the mountains and went to first-and second-tier cities, which required huge efforts and often had little chance. Now through the live broadcast platform, children have the opportunity to appreciate traditional culture and skills, enriching people’s spiritual world and real life. At the same time, anchors can also use their real talents to get recognition and feedback from fans, such as praise and reward, forming a virtuous circle of two-way complementarity.

    At the same time, the current traditional handicrafts and non-legacy arts are also facing the bottleneck of lack of successors, and there has been a talent gap, while new communication methods such as live broadcast have brought traditional arts closer to young people.

    Lian Chunhai, a researcher at the Institute of Fine Arts of the Chinese Academy of Art, said that the age of practitioners of traditional handicrafts is gradually aging, and it takes a long time to learn traditional skills, so there is a talent gap. In the new media era, the emergence of live broadcast, short video and other forms of communication has created new opportunities for the spread of traditional handicrafts and brought new ideas for the inheritance of traditional arts.

    Zheng Zhang, vice president of Tsinghua University School of Journalism and Communication, said that in order to invite many non-genetic inheritors around and reach more young people, it is necessary to use diversified technical means to give young people access to high-quality and high-level cultural content products. Intangible art can be combined with digital new media and technical means, which is a two-way process for the younger generation and traditional art.

    It is hoped that national music and traditional culture will be popular again and "tidal" with the help of modern communication methods such as live broadcast and new media platforms, and will be perceived, loved and passed on by more young people.