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Tiger Sniff Note: Yesterday (April 11th), Netease Cloud Music announced the completion of the A round of financing. As a latecomer in the music industry, Netease Cloud Music became a "dark horse" with a valuation of 8 billion in four years. What did they do right?

This article in Caijing World reviews the growth track of Netease Cloud Music, including the origin and project establishment of the product.Tiger sniffing in the previous articleIt has been involved, so it was deleted when it was reproduced in this article.

This article is transferred from Financial World (ID: cjtxzk) | edited by Lu Hualei in Kong Mingming | Li Ran.

Netease Cloud Music, an App with a deep red background, has become an out-and-out dark horse in the online music market, and it will face more tests in the future with the great integration of the industry.

On April 11th, Netease Cloud Music held a press conference in Shanghai, announcing that the number of users exceeded 300 million. At the same time, it announced that it had completed the Series A financing of 750 million yuan, which was led by Shanghai Radio Station and Shanghai Culture, Radio, Film and Television Group (SMG). The valuation of this financing was as high as 8 billion yuan, and Netease Cloud Music, which was only launched for 4 years, was among the unicorn clubs.

Just after the New Year, the singer Zhao Lei’s name was brushed all over the circle of friends.

　

In the eyes of many people, the 31-year-old Beijing male singer became popular because she won the current runner-up with a folk song "Chengdu" in Hunan Satellite TV program "Singer". But in Netease Cloud Music, the name Zhao Lei has long been as hot as Jay Chou.

　

On October 24th, 2016, Zhao Lei’s "Chengdu" studio version was released exclusively on Netease Cloud Music, with over 30,000 comments a day, and 50,000 comments on Jay Chou’s new songs.

　

On December 21, 2016, Zhao Lei’s digital album "Can’t Grow Up" was exclusively released in Netease Cloud Music. Two months later, that is, two weeks after he won the runner-up, the sales of the album on Netease Cloud Music exceeded 200,000, which is nearly twice the total sales of the album on other music platforms.

　

From the popularity of Zhao Lei, we can see the characteristics of Netease Cloud Music, which is also a music platform. Zhao Lei’s fan growth rate, album sales and comments on Netease Cloud Music far exceed other platforms. Even QQ music with Zhao Lei’s exclusive live singing of "Chengdu" and more users failed to surpass Netease Cloud Music in data.

　

▲ In Netease Cloud Music, the name Zhao Lei has long been as hot as Jay Chou.

　

This is related to the community atmosphere and user types of Netease Cloud Music. Most of its more than 200 million users are young people from first-and second-tier cities, aged between 15 and 35, mostly students and white-collar workers. These people regard Netease Cloud Music as a music version of Weibo and a circle of friends, where they not only listen to songs and write song lists, but also frequently interact with independent musicians such as Zhao Lei, Li Zhi and Chen Li.

　

Compared with users of other platforms, these users contributed more music payment data. In 2016, the number of paid members of Netease Cloud Music increased by more than 9 times compared with 2015, while the number of digital album buyers increased by more than 7 times compared with 2015.

　

"Now QQ music and cool dog music rank in the top two in the industry, and we are tied for third place with Cool Me." Zhu Yiwen, CEO of Netease Cloud Music, told the reporter of Caijing Tianxia Weekly.

　

In the ranking of mobile application apps published by China Unicom in March 2017, QQ Music and Cool Dog Music ranked the top two in terms of monthly active users of 200 million and 150 million, while Netease Cloud Music and Cool Me Music ranked 56 million and 44 million respectively.

　

This App with crimson as the background color has become an out-and-out dark horse in the online music market.

　

According to the 2016 China Mobile Music Market Annual Comprehensive Report released by Analysys think tank, Netease Cloud Music increased by 163.8% in 2016 compared with the same period in 2014. Another data worth mentioning is the "music library utilization rate", that is, the efficiency of songs in the music library being played and listened to by users. The usage rate of Netease Cloud Music reaches 80%, while the industry average is less than 20%. This means that Netease Cloud Music is better at revitalizing the music library, and their users are also better at discovering "unpopular" music.

　

In April 2016, Netease Cloud Music was upgraded from the Music Product Center of Hangzhou Research Institute to the Music Division, becoming an institution on the same level as games, mailboxes, media and other projects. At the same time, it was reported that it started financing of 1 billion yuan, with a valuation of 8 billion yuan.

　

playlist

UGC mode not only increases the number of "song lists", but also improves the quality of song lists. The most important thing is to make the "music playing software" originally defined as a tool have social attributes-after editing and uploading the song list, users will actively push the song list on social media to show their music taste, and users with the same genre hobbies will comment and share under the song list. This makes the originally lonely music play lively.

　

"Most of the previous products told users’ I have a lot of songs here, you can listen to and download songs here’, and we want to tell users that we can help you find good songs, especially those that you may like but you don’t know."

　

In January 2013, Netease Cloud Music logged into the App Store, and Zhu Yiwen brushed Weibo all night that night and found that it "caused a sensation, and many people commented that it was a subversive product".

The first group of users are "musicians from major music forums or platforms". With the help of Chloe Wang’s connections in the music circle, they called "more than 20 best DJs in China" to upload song lists in Netease Cloud Music Production, which quickly caused users to follow suit, and more music lovers entered Cloud Music and made their own song lists.

　

Users have uploaded their own song lists compiled in different environments and emotions to Netease Cloud Music. Just from the name of the song list, they can see their love for this way of creation. Besides the common song lists that express their emotional needs, such as "those songs that accompanied me through the lovelorn period" and "healing songs", there are also songs that are suitable for different environments, such as "essential songs for knitting sweaters in the sun in winter", "most suitable songs for drinking coffee in the afternoon" and "essential songs for the elderly chess room".

　

Some fans enjoy making song lists without any material rewards, just hoping to meet "bosom friends".

　

"In version 1.0, in order to encourage some opinion leaders to create song lists, we will put their song lists on the homepage for recommendation, so that the collection and playback of song lists will increase rapidly, which is a great encouragement for the creators."

　

Of course, in addition to the appreciation from "bosom friends", song list makers will also get accusations from other users, such as "it is really a failure not to put such a song into the song list", and such nitpicking and responses have spawned user interaction, which, in Zhu Yiwen’s view, is "the embryonic form of music socialization".

　

Now, cloud music generates an average of 420,000 song lists every day. On the cloud music platform, the number of high-quality song lists (songs collected by more than 100 people) exceeds 200 million, among which the most clicked song list is "epic music that shocked the soul" made by ordinary users, with 1.17 million people collecting it, 28.82 million playing it and more than 17,000 comments. Some users commented under this song list, "Because of this song list,

　

"Now the song list has become a productivity tool." Zhu Yiwen said that with the increase in the number and quality of song lists, these song lists have replaced "music collections" in a wider range to meet the needs of different scenes. Some wedding companies directly use the wedding song list on Netease Cloud Music as the background sound of the wedding scene, while some video production companies choose the appropriate background music from the song list.

　

Today, the homepage of Netease Cloud Music no longer recommends a few songs in a unified way, but makes "personalized recommendations" according to each user’s music habits. Using big data technology, they will recommend songs that they may like according to the characteristics of different users.

　

"For example, if one million people like to listen to Blue Lotus as well as Ice Rain, which proves that the two songs are related, then we will recommend this combination to those who only listen to one of the songs. This is the basic algorithm for our song recommendation." Zhu Yiwen said.

　

This song list combination algorithm has brought higher activity to Netease Cloud Music. Now 50% of users are used to clicking and reading comments when listening to songs, which is a scene that has never appeared on other music platforms.

　

▲ Recently, Netease Cloud Music made the high-quality music reviews of ordinary users into posters and put them on the Hangzhou subway to explode the circle of friends.

　

In Zhu Yiwen’s view, this data proves that they have changed the listening habits of some people.

　

"In the past, everyone turned off the screen and listened to music after turning on the music player, but now they will listen to songs while listening to them, which proves that he is not listening to songs alone, but listening to songs with a group of people, which brings a human touch to Netease Cloud Music."

　

This has become the biggest moat of Netease Cloud Music. These music-loving users have continuously created content for Netease Cloud Music Platform, which extends a better "community atmosphere".

　

"The function may be imitated by others. If we are just a playing tool, others can easily copy our function. But today we are a community and they can’t copy my content. "

　

After Netease Cloud Music launched the "song list", other music playback platforms also launched similar functions. Even Cool Dog Music opened the "song barrage" in June 2016, and user comments appeared on the cover of songs in the form of barrage, further improving user interaction. However, the users of Netease Cloud Music are more active. In the ranking of monthly traffic consumption of music App users in China Unicom’s March Wo Index, Netease Cloud Music users lead other music platforms with 87MB, while QQ music users’ monthly traffic is 43MB and Cool Dog’s is 13MB.

　

change　

　

Last year, changes in Netease Cloud Music attracted the attention of the industry.

　

In April 2016, Chloe Wang left Netease Cloud Music and joined Baidu Music three months later as the general manager. At the same time, the structure of Netease Cloud Music was further adjusted. Zhu Yiwen was promoted from the earlier product director to the CEO of Netease Cloud Music, responsible for the overall management of Netease Cloud Music and reporting directly to Ding Lei. Chloe Wang’s previous operation and management work was taken over by Ding Bo, vice president of Netease Cloud Music, who reported to Zhu Yiwen.

　

▲ Ding Bo, vice president of Netease Cloud Music, took over the operation management and reported to Zhu Yiwen.

　

The upgraded Netease Cloud Music has increased its support for independent musicians.

　

"Music also has a niche market. In the past, everyone was keen to listen to those popular songs, but now different people actually like different songs. Just like in the early years, everyone only watched CCTV, but now with the rise of various media and more people like different content, everyone’s tastes have been divided. " Zhu Yiwen said.

　

In November 2016, Netease Cloud Music released an independent musician support plan called "Stone Plan", which plans to invest 200 million yuan in one year to support independent musicians from seven aspects: promotion resources, album investment, performance opportunities, appreciation opening, music training, musicians’ surroundings and musician index system.

　

"Our definition of independent musicians is very broad. As long as we can record and upload songs, we can be independent musicians. However, we will develop a scoring system for such musicians, which is similar to the Baidu Index, and we will promote and support them according to the status and potential of musicians. " Zhu Yiwen said that these musicians can review and upload songs after filling in their personal identity information in the background. If the data of their songs on the platform is good enough, Netease Cloud Music will focus on exploring and creating new stars.

　

This is how Chen Li, a female folk singer, was discovered.

　

"At the end of 2013, we found that Chen’s data curve on our platform was very beautiful, so we focused on taking out her songs for recommendation. Later, sure enough, she was on fire. Of course, I dare not say that her popularity is all due to Netease Cloud Music, but it can be seen that the sales of her digital album here are record. " Ding Bo said in an interview with the reporter of Caijing Tianxia Weekly.

　

As of March 2017, the number of fans of Chen Li in Netease Cloud Music and QQ Music was 870,000 and 749,000. On July 26th, 2016, she simultaneously released her digital album "Little Dream Most" on Netease Cloud Music, QQ Music and Weibo Music. During the initial sale period-within two weeks, the album sold 50,000 copies in Netease Cloud Music, with sales of 1.01 million yuan. On the QQ music platform, it sold 27,000 copies with a sales volume of 549,000 yuan.

　

▲ The sales volume of Chen Li’s digital album in Netease Cloud Music is record. The activity of independent musicians has made Netease Cloud Music make up for the shortcomings of copyright to some extent.

　

Now there are more than 40,000 independent musicians on Netease Cloud Music Platform. This number may not be the largest among all online music platforms, but it is the highest in terms of activity. These musicians uploaded more than 800,000 original music works. In 2016, the number of settled musicians and uploaded original works doubled year-on-year, and the amount of original music played increased by more than five times.

　

"Independent musicians are more likely to become popular on our platform because our user base is more inclusive of new music. This makes it easier for us to promote some unpopular music, and it is this difference that allows independent musicians to get better development here. " Zhu Yiwen said.

　

The activity of independent musicians has made Netease Cloud Music make up for the shortcomings of copyright to some extent. As a latecomer, although Netease Cloud Music has gathered a popular community through the music+social mode, it still lags behind in terms of song copyright.

　

On July 15th, 2015, QQ Music announced the merger with China Music Group, becoming the largest exclusive copyright giant in China, which brought a lot of pressure to the latecomers.

　

At present, there are more than 10 million songs in Netease Cloud Music Library. Some of these songs are copyrighted by record companies, while others are purchased by Tencent in the form of exclusive copyright, and they need to pay distribution fees or copyright fees to Tencent.

　

Regarding the weakness of copyright, Ding Bo reflected: "Our biggest mistake is that these giants didn’t make timely moves when they went to grab exclusive copyright, which led us to be constrained by others in the future growth rate, but we also took a positive attitude to deal with this situation. We undertook distribution and paid copyright fees, hoping to bring users a better experience."

　

In order to fill the copyright shortcomings, Netease Cloud Music costs a lot.

　

Zhu Yiwen said: "At present, 80% of the total cost of Netease Cloud Music is spent on purchasing copyright." High copyright fees have delayed the profit plan. Since its establishment, Netease Cloud Music has never made a profit.

　

And the emergence of independent musicians let them see another opportunity-from copyright competition to copyright production.

　

On the one hand, they can make profits by selling digital albums. For example, Zhao Lei’s album "Can’t Grow Up" sold more than 200,000 yuan, which brought more than 3.2 million yuan to Netease Cloud Music. This album, which has no physical record and is only sold in digital form, is low in cost, low in price, convenient to buy and sell, and easy to create high sales.

　

On the other hand, they can cooperate with independent musicians and become record companies in the internet age.

　

In an interview with the reporter of Caijing Tianxia Weekly (ID:cjtxzk), Ding Bo said: "Traditional record companies use brokers to help musicians create songs, while the Internet platform can cover all brokers’ businesses. Besides traditional brokers, Internet companies can also help musicians make various data and provide various index reports."

　

Netease’s ambition for "original music" is obvious. Since it can’t surpass its rivals in the copyright of existing songs, why not overtake them in the "original music"?

　

In addition to selling digital rights, they will also open an "appreciation" function for independent musicians. Users can appreciate a favorite song, which may not be much, but it is an encouragement for musicians who have just debuted.

　

Under the situation that competitors monopolize copyright, this way of upstream and downstream development has become the new direction of Netease Cloud Music. In addition to promoting independent musicians, they also invested in music-related hardware manufacturers and undertook ticket sales for some small concerts.

　

At the same time, other music platforms are undergoing a new round of integration.

　

QQ Music and China Music Group merged to become Tencent Music Entertainment Group, with Tencent accounting for 60% of the shares. At present, this huge music group controls 42% of the copyright authorization of music lyrics and 53.1% of the copyright authorization of music recording in China. After the merger, QQ Music, Kugou and Kuwo belong to the same group company, with a market share of more than half.

　

On July 26, 2016, 10 days after the merger was announced, Wu Weilin, general manager of Tencent Digital Music Department, told the media that QQ Music "has achieved profitability", which is the first music streaming service in the world to announce profitability. It is reported that QQ Music will launch a listing plan with a valuation of nearly $10 billion.

　

In December 2015, Baidu Music announced the merger with Taihe Music Group, whose three major music brands, Taihe Wheat Field, Haidie Music and Dashi Copyright, reached various forms of cooperation with hundreds of well-known artists, and also reached in-depth cooperation with more than 100 institutions including the three major record companies in the world, holding music copyrights of more than 12 million through self-production and agency. Baidu Music has officially become a music industry chain company including record companies, copyright agents, live performances, ticketing and other businesses.

　

Netease cloud music, which has reached the front line with a dark horse posture, will face more challenges in the future.

　

But Zhu Yiwen still regards finding good music as the focus of Netease Cloud Music.

　

"I am not a heavy music lover, but I am a music discoverer." Zhu Yiwen said, "In 2013, Boss Ding took me and Chloe Wang to an activity. On the way, Chloe Wang asked us to listen to a song, saying that this song would definitely be popular in the future. At that time, I thought the lyrics were very distinctive, including wild horses and grasslands."

　

After listening to a song, Boss Ding agrees with Chloe Wang’s judgment. Later, this song was really a fire.

　

The singer’s name is Donye.S, and the song title is Miss Dong.

　　In order to ensure that critically ill patients can receive timely priority treatment, the reporter learned from the Beijing Municipal Hospital Administration that from May 1, 2019, 20 Beijing-owned hospitals providing emergency services will uniformly implement emergency pre-examination and triage ("emergency classification").

　　According to the former Ministry of Health’s Guide to the Construction and Management of Emergency Department (Trial) (Wei Yi Zheng Fa [2009] No.50) and the national health industry standard "Standardized Process of Hospital Emergency Department" (WS/T390-2012), it is clearly put forward that "emergency departments should formulate and strictly implement triage procedures and triage principles": patients should be divided into "endangered, critical, emergency and non-emergency" 1.

　　Level 1 patients are in critical condition and may be life-threatening at any time, and immediately enter the resuscitation room or rescue room for rescue. Such as cardiac arrest, shock, definite myocardial infarction, status epilepticus, body temperature > 41℃, systolic blood pressure < 70mmHg, blood sugar < 3.33mmol/L, etc.

　　Grade 2 patients are critically ill or rapidly deteriorating and life-threatening, and enter the rescue room for treatment within 10 minutes. Such as severe dyspnea, lethargy, acute stroke, ECG suggesting acute myocardial infarction, active or severe blood loss, etc.

　　Grade 3 patients are in an urgent condition and have potential life threats, and priority is given to diagnosis and treatment before grade 4 non-emergency patients. Such as acute asthma, foreign body inhalation, dysphagia, persistent vomiting, chest and abdominal pain, mild and moderate trauma, mild and moderate bleeding, etc.

　　Grade 4 patients are non-emergency, and the degree of illness is average. According to the guidelines, the waiting time is longer. Such as mild pain without dangerous features, minor abrasions without suture, follow-up visit of patients in stable recovery period, and only issuing medical certificates.

　　How to achieve scientific classification and give consideration to fairness and safety? According to reports, first of all, the emergency departments of all hospitals have arranged experienced personnel to engage in emergency pre-examination and triage, and organized all medical staff related to emergency to conduct special training for all staff; Secondly, the most important basis for grading is the collection of patients’ vital signs by professional instruments, including heart rate, blood pressure, blood oxygen saturation, etc., and the medical staff will combine the patient’s medical history, symptoms and signs to make the final scientific grading and subordinate to the specialty; Third, professionals monitor the condition of patients in the waiting area. For Grade 3 and Grade 4 patients, when waiting in the waiting area, there will be specialized medical personnel to patrol regularly to dynamically evaluate the condition and potential risks of the patients waiting for treatment, and they can be graded again according to the latest evaluation to ensure the safety of patients. If the patient has sudden discomfort, please inform the medical staff in time so as to take corresponding medical care measures in time.

　　20 municipal hospitals providing emergency services:

　　1. Beijing Friendship Hospital affiliated to Capital Medical University

　　2. Beijing Tongren Hospital affiliated to Capital Medical University

　　3. Beijing Chaoyang Hospital affiliated to Capital Medical University

　　4. beijing jishuitan hospital

　　5. Beijing Tiantan Hospital affiliated to Capital Medical University

　　6. Beijing anzhen hospital affiliated to Capital Medical University.

　　7. Beijing Millennium Monument Hospital affiliated to Capital Medical University

　　8. xuanwu hospital of Capital Medical University

　　9. Tsinghua Chang Gung Memorial Hospital.

　　10. Beijing Hospital of Traditional Chinese Medicine affiliated to Capital Medical University

　　11. Beijing Children’s Hospital affiliated to Capital Medical University

　　12. Children’s Hospital Affiliated to Capital Institute of Pediatrics

　　13. Beijing Maternity Hospital affiliated to Capital Medical University

　　14. Beijing Chest Hospital affiliated to Capital Medical University

　　15. Beijing Stomatological Hospital affiliated to Capital Medical University

　　16. Beijing You ‘an Hospital affiliated to Capital Medical University

　　17. beijing ditan hospital affiliated to Capital Medical University.

　　18. Beijing Anding Hospital affiliated to Capital Medical University

　　19. Beijing huilongguan hospital

　　20. Beijing Geriatric Hospital

Special feature of 1905 film network In an office building in Dongcheng District, Jan Heinze, executive producer of PIXOMONDO, opened his eyes wide in front of the camera: "China is an exciting market. We have only been here for five years and have witnessed its tremendous changes, which are unbelievable. "

Just last week, Jiang Wen’s highly anticipated new work "One Step Away" was officially released. After a series of twists and turns, such as censorship, dubbing, and the cancellation of the premiere, One Step Away confidently entered the cinema and left the heated discussion to the fans. As of December 23rd, the cumulative box office of One Step Away has reached 380 million yuan. The magnificent colors and dreamy style of the film must still stay in your mind, and it is the German "Oscar-level" special effects company PIXOMONDO that helped Jiang Wen create this "magic realism" masterpiece. Recently, 1905 Film Network visited PIXOMONDO Beijing Branch exclusively to reveal the special effects industry hidden behind the film.

"Boutique-style" operation: resource sharing for 8 branches in the global market.

Maybe you haven’t heard of PIXOMONDO at all, but its works can list a must-see list for fans: Hugo, iron man 2, The Hunger Games, Snow White and the Hunter, Fast and Furious 5, Farewell Atlantis, Star Trek: Dark Boundless &hellip; &hellip; PIXOMONDO won the Best Visual Effects Award (Hugo) at the 84th Academy Awards in 2012 and the Best Special Effects Award (Game of Thrones) at the 63rd Emmy Awards. How did this mysterious behind-the-scenes team work, and how did they get together with director Jiang Wen?

Ten years ago, many films had almost no special effects, but now it is different. Even a small-budget love movie will have several special effects shots. "If you look at last year’s box office data, you will find that the top ten are special effects blockbusters. For filmmakers, special effects are tools that can shoot things that are impossible in reality, help explain the stories in movies, and create a whole new world. " Jan believes that special effects can actually be divided into two categories. Due to technical reasons, some special effects are easily visible to the audience, while others are more reflected in the imagination, which helps to increase the richness of the story.

Christoph Zollinger (hereinafter referred to as Chris), the visual effects producer of One Step Away, added: "Special effects make the visual elements and story statements of a movie more complete. For sci-fi films, which are particularly dazzling, artistic drive and technical means are indispensable. Fortunately, now is the digital age, and we can easily make many pictures that we can’t shoot in reality. Special effects producers are also storytellers and filmmakers to explore and realize those unknown things. "

Pixomondo was founded in Germany in 2001, with 8 studios in the United States, Canada, Germany and China. Unlike those big companies with 500 or 600 employees, PIXOMONDO’s eight studios are not large in scale, and the most special thing is that they have a clear division of labor and cooperation with each other. "We are more like a boutique. We focus on a variety of markets around the world, and Hollywood is just one of them. " Jan shrugged his shoulders, as if he was helpless about people’s prejudice against special effects. Every studio in PIXOMONDO will share talents, resources, film projects and so on, and sometimes eight studios will start work at the same time for a film. "We started five when we were doing One Step away."

To do special effects, you should also be able to "tell stories": "One step away" takes a year and a half to set the picture style.

It is said that Jiang Wencai found PIXOMONDO on the recommendation of martin scorsese. Perhaps it is the dazzling colors of European movies in Hugo that attracted him, or the same retro storyline is more likely to resonate. PIXOMONDO visual artists began to get involved in the film project one and a half years before the filming of One Step Away. Chris stressed: "Compared with previous film projects, this one is very different. PIXOMONDO Beijing Studio played a leading role for the first time. "

In people’s impression, special effects seem to be just a processing link on the film production line, such as ornaments on the Christmas tree, which are responsible for creating a glamorous appearance. Jan corrected in the interview: "Nowadays, special effects companies will not define themselves by what kind of technological means. Post-production is just a means. We should think about how to combine technology with storytelling and become a director or screenwriter ourselves." Hundreds of people participated in the production of One Step Away, and PIXOMONDO was involved in the pre-planning from the beginning to help determine the overall visual style of the film.

Short video news is changing people’s habit of watching TV news for a long time. The All Media School had previously paid attention to the trend of Washington post’s short video strategy. Today, it once again focuses on methodology. How short video is the most popular?

The Journalist’s Resource website synthesizes many reports and sorts out the essential tips of video editing. To get the best "input-output ratio" of news video production, we need to figure out how long it is most appropriate!

In 2014, a report from the Pew Research Center showed that in the United States, more than 6 out of 10 adults had the habit of watching online videos, and 36% of them chose to watch news videos.

YouTube has more than 1 billion registered users, and the massive user viewing data can most intuitively reflect how long videos are the most popular.

As early as 2012, Pew Research Center began to study the video viewing data on YouTube, and concluded:The most popular video is about 2.1 minutes long.. This video is slightly longer than the local TV news, but shorter than the online evening news collection.

Research institute ComScore found in a report in 2014 that,The average duration of online video (excluding online video advertisements) is about 4.4 minutes.

The Tow Center Digital Journalism Research Center of Columbia University also published a multimedia research report in 2014, compiling the challenges faced by newsrooms, such as how media organizations try to use video as a profitable editing tool.

Although many organizations have published research reports, there is no "absolute standard" for the duration of news videos. This is because, to a great extent, readers’ tastes and standards are constantly changing.Therefore, in the discussion about the length of moving vertical video, there have been various opinions.

However, the latest research from the University of Texas at Austin provides some new perspectives.

The research team published their research results in the professional journal News Research this year, focusing on the quality and length of news videos, trying to find out the characteristics of news videos that attract readers and estimate people’s viewing preferences.

Peter S. Chen, the first author from the University of Texas, published a paper with two co-authors from the University of Southern Mississippi. The core findings are as follows:

1. High-definition image quality and information determine the "first impression"

Although previous studies have proved that if video content can arouse the audience’s interest, they can also tolerate low-quality video images.

But,Readers won’t tolerate pictures that are not informative, poor in texture and have no sense of pleasure.I will not recommend this to others.

2. Don’t ask the source of the video, talk about the hero by length.

It is found that it is most appropriate to keep the video content of a short video at 2.08 minutes. A slightly shorter video is most suitable in 24 seconds.

3. When both image quality and duration are taken into account, image quality takes precedence.

When both quality and length are considered, compared with other videos,People will prefer long and high-definition videos or short and high-definition videos.

4. Quality is paramount, and video editing also needs professional training.

The quality of a news video can affect the audience’s cognition of news organizations, and the longer the video, the deeper the cognitive impression.

In recent years, many editors are required to be able to produce and edit news videos, but they have not received professional training.

"This enables employees who lack professional visual training to post videos online, especially those short videos."And such reckless practices will leave a "bad impression" on readers.

"Just like the paper media dealing with the content crisis, publishing news videos online can only solve the problem of how to attract audiences by overcoming quality problems."The researchers stressed that other components of video still need more research. For example, audio quality and its composition, which is also an important factor for the audience to decide to start or stop watching.

Related research:

In 2011, a paper in the journal News Research proposed that "the more relaxed the content, the more clicks it can get" by studying YouTube videos. Of course, this is not to deny that traditional news videos can’t gather popularity.

//www.tandfonline.com/doi/abs/10.1080/1461670X.2010.511951? journalCode=rjos20

In 2015, the report of Reuters Institute of Journalism of Oxford University counted the application of data news around the world:

//journalistsresource.org/studies/society/news-media/mobile-social-news-oxford-reuters-2015-report

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This article is an exclusive editorial of All Media School.

　　General Secretary of the Supreme Leader pointed out at the seminar on "Learning the spirit of the important speech of the General Secretary of the Supreme Leader and Meeting the 20th Party Congress" for leading cadres at the provincial and ministerial levels that in order to consolidate the long-term ruling position and always win the heartfelt support of the people, we must always be sober and firm in "catching the exam".

　　Looking back, in September, 2019, on the eve of celebrating the 70th anniversary of the founding of New China, the General Secretary proposed to answer the questions of the new era with sobriety and firmness in "catching the exam" when inspecting the memorial site of Xiangshan Revolution in Beijing. In 2021, at the Fifth Plenary Session of the 19th Central Commission for Discipline Inspection and the Party History Learning and Education Mobilization Conference, the General Secretary mentioned "keep &lsquo; Catch the exam &rsquo; Sober. "

　　"The times are the writers, we are the respondents, and the people are the reviewers." The examination papers are always new, the true colors are still the same, and "catching the exam" is always on the road.

　　Catch the exam all the way: the Communist Party of China (CPC) has lived up to history and people’s choice.

　　A political party, from small to large, from weak to strong, is also simple at the beginning, and it will be great at the end.

　　In July 1921, the Communist Party of China (CPC) was born in Shanghai Shikumen and Nanhu Red Boat. From Jinggangshan to northern Shaanxi, from northern Shaanxi to Xibaipo, and then to Beijing, all the way to catch the exam, in exchange for "overwhelming and generous."

　　In March 1949, when the CPC Central Committee set off for Beijing from Xibaipo at the eastern foot of Taihang Mountain, Comrade Mao Zedong said: Today is the day to go to Beijing to catch the exam.

　　In July 2013, the General Secretary of the Supreme Leader came to Xibaipo, standing at the height of history and times, and profoundly pointed out that the "rushing for exams" faced by the party is far from over.

　　Taking the exam all the way is also exploring all the way. From a single spark to the potential to start a prairie fire, and then to the two answers of "cave question", the Communist Party of China (CPC) has developed into the largest Marxist ruling party in the world.

　　"In the past 100 years, our party has been committed to the happiness of the people of China, the rejuvenation of the Chinese nation, the progress of mankind, the harmony of the world, the public interest in the world, and the right path in the world. This is the greatest confidence of our party in its historical self-confidence. It is also the historical confidence of our party to unite and lead the people to move forward." At the end of 2021, the Political Bureau of the Communist Party of China (CPC) Central Committee held a special democratic life meeting on the study and education of party history. The Supreme Leader General Secretary stressed, "Today, we can say that the Communist Party of China (CPC) has lived up to history and people’s choices."

　　In the past 100 years, the party has handed over an excellent answer to the people and history. Now, with the unity of the Party, the people of China have embarked on a new road to achieve the goal of the second century of struggle.

　　Pass the big exam: all our achievements have been made through the joint efforts of the party and the people.

　　The great rejuvenation of the Chinese nation cannot be achieved easily by beating gongs and drums. Two angles provide us with an observation perspective.

　　Space: Looking at the domestic general trend, China’s development faces new strategic opportunities, new strategic tasks, new strategic stages, new strategic requirements and new strategic environment, and the risks and challenges to be dealt with, contradictions and problems to be solved are more complicated than before. Looking at the international trend, the great changes that the world has never seen in a century have accelerated its evolution, and the characteristics of changes in the world, times and history are more obvious.

　　Time: the five years since the 19 th National Congress of the Communist Party of China are extremely unusual and extraordinary; In the 10 years of the new era, the risk challenges we have encountered are high in wind and high in waves, sometimes even stormy waves, and various risk challenges come one after another, with unprecedented complexity and severity.

　　COVID-19 epidemic is not only a crisis, but also a big test. We adhered to the principle of putting people first and life first, and carried out people’s war, general war and blocking war against the epidemic, which protected people’s life safety and health to the utmost extent, and made overall plans for economic development and epidemic prevention and control and achieved the best results in the world.

　　Only a nation that can unite and struggle can have a future, and a political party that can unite and struggle can be invincible. The greatest happiness in the world is to strive for the happiness of the people. We strengthened our confidence, faced difficulties, fought one battle after another, and took one exam after another. All our achievements were made through the joint efforts of the Party and the people.

　　On January 30th this year, General Secretary’s speech at the 2022 Spring Festival group meeting was inspiring: "As long as more than 1.4 billion people in China always hold hands and look forward to the future together, as long as more than 95 million people in the Communist Party of China (CPC) always look forward to the future together with the people’s hearts, we will certainly be able to continue to create amazing miracles on the new road of catching the exam."

　　Facing the exam with confidence: The most fundamental thing is to do our own thing well.

　　"Being safe without forgetting danger, being alive without forgetting death, and governing without forgetting chaos", our party was born out of internal and external troubles, grew up in hardships and setbacks, and grew stronger in overcoming risk challenges. It has always had a strong sense of hardship and risk, and always prepared for the exam with a sober and firm attitude and a rainy eye.

　　"A hundred years of change, one thing comes out, one gray rhinoceros and one black swan." During the inspection tour in Hainan from April 10th to 13th this year, General Secretary of the Supreme Leader mentioned, "A revolutionary elder once said such a thing, &lsquo; Always uneasy &rsquo; . I listened to it very resonantly. "

　　At the end of April, the General Secretary presided over the the Political Bureau of the Communist Party of China (CPC) Central Committee meeting, which emphasized that leading cadres at all levels should have a sense of responsibility of "always worrying" in their work, take responsibility, be realistic and pragmatic, and prevent all kinds of "black swan" and "grey rhinoceros" incidents.

　　Not sleepy lies in early consideration, not poor lies in early preparation.

　　In January, 2019, General Secretary of the Supreme Leader analyzed the major risks in eight fields, such as politics, ideology, economy, economic and trade struggle with the United States, science and technology, society, foreign work and the Party itself, and put forward clear requirements at the opening ceremony of the special seminar for leading cadres at the provincial and ministerial levels.

　　At the end of last year, at the Central Economic Work Conference, the General Secretary said earnestly: "I often sound the alarm. I am ringing the alarm bell to make everyone alert and be prepared for danger in times of peace. "

　　See the micro-knowledge, prevent the micro-duration, understand the foresight of the "mast top", and show the foresight of governing the country.

　　At this seminar, the general secretary stressed that the whole party must enhance its sense of hardship, adhere to the bottom line thinking, strengthen its will to fight, enhance its fighting skills, adapt to the situation with correct strategic strategies, cultivate new opportunities and open up new opportunities, and rely on tenacious struggle to open up a new world of career development. The most fundamental thing is to do our own thing well.

　　Do your own thing well, go your own way, look forward to a new way to catch the exam, step on the rough road, fight hard and start again.

　　Coordinator: Cui Shixin

　　Planning: Du Shangze

　　Written by Kuang Xixi

　　Editor: Xu Cheng

　　Image source: Xinhua News Agency (photo: Ju Peng, Xie Huanchi, visual: Bi Xiaoyang)

CCTV News:I didn’t lose my mobile phone or bank card, didn’t scan the QR code or click the SMS link, and when I woke up, the money in the bank card was gone. Some time ago, we reported the case of suspects using "sniffing" technology to steal bank cards from a distance. However, recently, Anhui police informed that several citizens in Chuzhou have encountered such a new type of online fraud.

In the early morning of July this year, Yang Xiao, a citizen of Chuzhou, Anhui Province, was awakened by the vibration of his mobile phone. In just a few minutes, he received more than a dozen SMS notifications of bank card consumption deduction. The content of the SMS showed that his bank card spent more than 50,000 yuan.

Victim Yang Xiao:The first one is 999 yuan, and then more than a dozen pens are brushed, all of which are 4999 yuan. The display time is from the early morning until after five o’clock in the morning.

At that time, Yang Xiao’s mobile phone was beside him and his bank card was not lost.

Victim Yang Xiao:The first reaction is that there is a virus in the link of the ordinary mobile phone. The mobile phone is placed next to it and the card is on the body. This kind of stolen brush has never been encountered.

After confirming that the money in the bank card was indeed brushed away, Yang Xiao rushed to the public security bureau to report the case. After reporting the case, he realized that there were already many victims like him, and the bank card was stolen late at night.

Yan Bo, Investigator of Criminal Investigation Brigade of Economic Development Branch of Chuzhou Public Security Bureau:Basically, it is from two or three o’clock at night to before six or seven o’clock in the morning. The victims are all asleep, and their mobile phones are silent and vibrating.

Chuzhou police immediately set up a task force. After several rounds of research, tracking the source of signals and the flow of funds, finally, the police locked the suspect Song, who had been transferred to Hefei, and arrested him in July. According to Song’s confession, the victim’s money was stolen by him and his associates using sniffing technology. On the day of the arrest, he was still using sniffing equipment and was ready to continue committing crimes.

Subsequently, according to Song’s confession, the police arrested all other suspects involved. At this point, a criminal gang that used "sniffing" technology to steal other people’s bank cards was uprooted.

According to the police, the most crucial link for criminal suspects to steal bank cards from a distance is that they can intercept other people’s mobile phone messages by using sniffing equipment. So how does this sniffing device work?

Suspect Song:This USB flash drive acts as a mobile interception system. Those mobile phone devices are eavesdropping devices. Because 2G is not encrypted, we are equal to being an eavesdropper. Because it is not encrypted, we can intercept it in the middle.

These seemingly crude devices in front of us are the sniffing devices used by suspects to intercept short messages from nearby residents. According to Song, as long as this device is started, the background can automatically scan the mobile phone numbers of residents within about one kilometer around. Once these mobile phone numbers are in the state of 2G network, the short messages received by residents’ mobile phones are likely to be displayed on the suspect’s computer simultaneously. Using sniffing equipment, they can intercept hundreds or even thousands of short messages a day. At the scene of the arrest, Song also gave a demonstration. About ten minutes after the sniffing device started, they received more than a dozen text messages on their computers, including mobile phone numbers, text messages and so on.

Suspect Song:Interception of mobile phone 2G SMS, or when mobile data is not turned on, has an 80% probability of interception.

Using "sniffing" equipment to intercept other people’s short messages is only the first step in committing a crime. In order to successfully steal a bank card, the suspect needs to obtain more personal information of the victim.

The reason why the suspects choose to commit crimes in the middle of the night is because most of the victims are already asleep at this time, and even if there is abnormal information on the mobile phone, it is difficult for them to find it in time. According to the police, because the suspects can intercept mobile phone messages, they use the mobile phone number+verification code to log in to some third-party software to find other personal information of the victims. However, some websites and apps still have certain technical loopholes. The suspect can easily obtain the victim’s name, ID number, bank card number, etc. by some simple hacking methods, and with the mobile phone verification code intercepted in real time, he can directly steal the money in the victim’s bank card.

It is by this means that Song and others have successfully committed more than 60 crimes in many provinces across the country in just a few months. At present, the suspect has been criminally detained by the police according to law, and the case is being further processed.

Protect personal information to prevent mobile phones from being sniffed

Using "sniffing" equipment to steal bank cards from a distance sounds terrible, but it doesn’t mean that criminals can do whatever they want. So how do we guard against it?

According to the police, in daily life, if you find that your mobile phone signal suddenly drops to 2G and you receive a short message verification code from an unknown source, it is probably scanned by criminals using sniffing equipment.

Yan Bo, Investigator of Criminal Investigation Brigade of Economic Development Branch of Chuzhou Public Security Bureau:We can temporarily turn off the mobile phone or turn on the flight mode so that our mobile phone can’t receive short messages for the time being, which makes it impossible for the sniffing device to intercept short messages in real time.

In addition, after intercepting the short message, the suspect also needs to obtain the personal information of the victim from the third-party software in order to steal the bank card. Therefore, everyone should protect their personal information, especially sensitive information such as ID number and bank card number, and don’t disclose it easily, leaving an opportunity for criminals.

This article comes from WeChat WeChat official account:　8-word intersection (id: crosseight), Author: Han Sai, original title: "Participate in the African version of" Win in China ",what did Ma Yun say? 》, the title map comes from: vision china

On November 16, 2019, local time, a TV studio in Accra, the capital of Ghana, an African country.

On the stage stood ten young people, men and women, black and white. Ten smiling and confident faces looked at the camera under the stage.

On the big screen behind them, a row of English is displayed:

Africa’s Business Heroes(African business hero)

Under the stage, four judges, three men and one woman, sat in danger.

Two Africans, respectively, are Zimbabwe’s telecom tycoon Straf Mahiywa.(Strive Masiyiwa)And Ibkun Awosika, a Nigerian female banker.(Ibukun Awosika).

Outstanding African entrepreneurs in these years.

The other two Asian faces are Cai Chongxin, executive vice chairman of Alibaba’s board of directors, and the one who just stepped down as chairman of Alibaba’s board of directors not long ago:

Ma yun

Ten young people are carefully selected from more than 10,000 entrepreneurs in more than 50 countries in Africa.

They need to tell their dreams in front of the camera, introduce their projects, and accept comments from four judges to compete for a total of $1 million in venture capital.

Ten years ago, a similar program in China was all the rage. It was called Win in China.

Ma Yun is also a judge.

01

The first one is a girl from Rwanda, Kevin Kejirimpudu.（Kevine Kagirimpundu）.

Her entrepreneurial project is to make a pair of shoes worn by Rwandans.

The reason that prompted her to start this career was that walking in the streets of Rwanda, she often saw various shoe repair shops, but a large number of people were barefoot.

The reason behind this is that Rwanda’s light industry is very backward, and its shoes and socks are basically imported. Local shoe repairers can only repair shoes, and no one can make shoes.

After a long time, many local people go barefoot all the year round.

Discovering this market, she decided to teach herself and do it herself.

The first step is to search in Google:

How to make a pair of shoes?

According to the steps provided on the internet, Kevin began to practice his hands by using the existing materials at hand-discarded tires that can be seen everywhere on the streets of Rwanda. How to cut the sole, how to polish the leather, how to stick, and how to sew. ……

After several months of trying and consulting the shoe repairer repeatedly, she finally made the first pair of shoes and founded her own footwear brand, employing 70% female employees.

The raw materials she uses basically come from waste tires. This is also a practice of environmental protection.

Are you wearing shoes made by yourself now? Judge Straff asked suddenly.

Kevin standing on the stage directly took off his shoes and sent them to him barefoot.

Sure! You see, there is my company’s LOGO…… in it … I’m so embarrassed!

The audience burst into laughter, and Ma Yun sitting next to him also laughed.

This is far from his first contact with Africa and the young people here.

Two years ago, in 2017, Ma Yun gave a speech to thousands of young people in the university auditorium in Nairobi, Kenya.

In particular, he highlighted his failure to take the college entrance examination three times when he was young, and his failure to apply for a job 30 times to encourage young people to stick to their dreams.

In the cheers of the young people in the audience, Ma Yun said on the spot:

From now on, I will come to Africa every year and visit three African countries. I hope I can visit all 54 African countries in the next 10 to 15 years.

02

Vaccine promotion, agricultural technology, palm oil … One contestant after another came on stage to tell their dreams.

Their dreams are often linked to the suffering of the African continent.

In 1994, the biggest news that shocked the world came from Africa.

This year, a humanitarian disaster broke out in Rwanda, which is destined to be written into human history.

A few years ago, a civil war broke out between Hutu and Tutsi, two major ethnic groups in China, which killed more than 1 million people in just three months and wiped out one seventh of the country’s total population. Many Chinese have seen the film Hotel Rwanda.

Rwandan girl Kristel Quezela（Christelle Kwizera）I was born in this year. Fortunately, her home was far from the front line of the conflict and was not affected.

But for Rwandans, the massacre is only part of the disaster. Even if you get away with it, you need to face many challenges and death traps in your life.

The biggest threat comes from the water that everyone can’t live without every day.

In sub-Saharan African countries, almost all of them face the problem of water shortage because of drought. In fact, except for a few areas, most countries have rivers flowing through them, and water shortage is not serious.

What is really lacking is a safe water source that can be used.

In Africa, many deadly diseases, cholera, dysentery, typhoid fever or polio viruses are hidden in surface water, and a large number of people get sick and die after drinking unclean surface water every year.

Many years after the massacre, people in Rwanda are still dying all the time-just because of water.

Quezela’s childhood was full of experiences of fetching water again and again.

As long as she can remember, she and her mother walked to a water point more than ten miles away every day, carrying nearly 20 kilograms, ranging from five or six hours to more than ten hours.

It can be said that most of the labor force in the whole family only do one thing when they are alive: fetch water.

In Rwanda, only a few big cities have a tap water network, which can provide safe groundwater. The annual use price is about 500 dollars, which is about a quarter of the income of an ordinary person.

During her college years, Quezela studied mechanical engineering. After graduation, she founded Rwanda Water Resources Company.

Since 2014, Rwanda Water Resources Company has drilled wells and installed pipelines in more than 90 residential areas all over the country, and built hundreds of tap water networks.

Their price is one-third to one-fifth of the government water supply network.

Ma Yun comments:

Your biggest competitor should be the Rwandan government, because they have been actively promoting water supply construction in recent years.

Only if you are faster than them, provide better services and make your competitors worry about you, can your company continue to survive and grow in the future.

In March this year, after visiting Africa, Ma Yun established the Ma Yun African Youth Entrepreneurship Fund with a total amount of 10 million US dollars.

This fund will spend 1 million yuan each year to support entrepreneurs in the next ten years.

The "African Business Heroes" to be broadcast on major TV stations is the first.

03

In 2009, Temi Jiwatobson, a Nigerian girl studying in the United States.（Temie Giwa-Tubosun）I signed up for an internship program and returned to Nigeria to participate in medical volunteer activities.

In her hometown, Tammy witnessed a scene that she will never forget in her life. A pregnant woman suffered from dystocia that lasted for three days.

Although the doctors and nurses tried their best to rescue them, they failed to recover them. The mother eventually bled heavily, resulting in the death of the baby.

To save the baby’s life, only an ordinary caesarean section is needed, or timely and sufficient blood supply is needed.

It looks like a common condition, but it is almost impossible in Nigeria.

Nigeria is the largest oil producer in Africa, selling oil to Britain, the United States, China and Japan. However, in the World Health Organization’s ranking of public health conditions, it ranks 187th in the world, ranking fourth from the bottom.

In Nigeria, local couples have an average of 5-8 children, with 814 deaths per 100,000 births. The main cause of death is postpartum hemorrhage.

Five years later, Tammy had her own family, was pregnant with a son, and also suffered from dystocia and bleeding during childbirth.

After a day’s struggle with fate, she has no strength, thinking about whether the fate of that pregnant woman will repeat itself on herself.

Fortunately, she has returned to America. The doctor gave her a blood transfusion easily and performed a caesarean section, saving the lives of mother and son.

After that, Temi, who returned to Nigeria, found:

This country is not short of blood, but information.

Because the information is not interoperable, some hospitals or blood stations store blood that has expired and thrown away, and some places have no blood available. The core issues are information and logistics.

In 2015, she founded a "life bank" based on this idea.（Lifebank）To build the largest virtual blood bank in Nigeria.

On the platform of Life Bank, the real-time reserve information of 60 large hospitals and blood banks in China is collected. Hospitals and patients can timely inquire about the nearest blood bank, the reserves of blood of different blood types and blood products, and make reservations at the first time.

Life bank, which provides information and blood distribution services, charges a service fee ranging from 10 to 50 dollars each time.

At first, motorcycles that can walk freely in the streets and lanes and speedboats that cross urban rivers were used to transport blood, and then drones were used.

Since its establishment four years ago, Life Bank has saved the lives of 5,300 Nigerians with its 7×24-hour service.

Temi said that her dream is not only the $20 million blood supply market in Africa, but also the $30 billion African medical market. In addition to transporting blood, Life Bank can also try to transport oxygen, medical equipment, vaccines and other medical supplies urgently needed in Africa.

Ibkun, a female banker familiar with Nigeria’s predicament, spoke highly of this project:

You can’t expand too fast. The market in Nigeria is huge, and your products are related to people’s lives. This sensitivity is bound to require you to be cautious in your business.

Ma spoke, serious, dry goods:

First, global vision, local success. Blood supply is enough, don’t think about anything else.

Second, it’s useless to take away ppt and show the future figures. It doesn’t matter how big the market is. Most entrepreneurs say how big the market is. The market has 10 thousand yuan, but you only earn five yuan. What’s the use?

I don’t like ppt. Your expected data in the future is very vague. Only the specific figures at present can reflect your achievements.

This is not the first time Ma Yun talked about blood in Africa.

He said something like this:

Africa needs hematopoiesis, not blood transfusion. Countries that give more money and children who give more money can’t make a difference.

What we have to do in the end is to support young people in Africa and make them change.

I hope that in the next 20 years, Africa will have at least 100 Alibaba and 1,000 Ma Yun.

During Ma Yun’s trip to Africa, an official of China’s local embassy also used a similar metaphor in his speech:

What about Africa? Ma Yun brought the answer.

One is environmental protection, and the other is the activities of Ma Yun Africa Venture Fund, which stimulates Africa’s endogenous motivation and cultivates local entrepreneurs.

Money can only be given for blood transfusion, and now it is for Africa to make its own blood.

04

Coming to this final, there are also African entrepreneurial projects created by copying the China model.

Walid Rahman, a young man from Cairo, Egypt, told a beautiful story. His project is to make an African version of Hungry.

According to him, in Egypt, more than 35% of the population and nearly 19 million Egyptians are obese. Among them, 3.6 million children are seriously overweight, but another 900,000 children suffer from anemia.

Therefore, his goal is to provide Egyptians with cheap and nutritious food and stay away from junk food.

In 2015, his online ordering platform "Mom" was launched in Cairo, employing all kinds of housewives and using the family kitchen to make food.

Users only need to pay a monthly membership fee of $9 to become members and enjoy free delivery service.

However, the reality is very skinny. In four years, Walid only attracted 7,000 users to register, and the number of orders per year was about 40,000.

Before the total population of 22.8 million in Cairo, this figure seemed to have little influence.

In contrast, China’s Hungry occupied Shanghai Jiaotong University with more than 20,000 people in the first year, and covered all of Shanghai in the second year, with more than 10,000 cooperative restaurants.

For this project that talks too much about ideas, judge Straff gave severe criticism:

I thought your scale was not good at first, but now I find there is something wrong with your figures.

When you introduce your project, you always emphasize nutrition, but it is often children who need to consider nutrition, and adults don’t have time to take care of so many nutrition problems.

You only cook so-called nutritious meals. How competitive can you be in front of Uber Eat (a takeaway service launched by Uber)?

For this project, Ma Yun pointed to the crux of the problem:

It is not a good idea to start a business, which is packaged with too many ideas and stories and lacks a business model.

Make the enterprise bigger first, and then talk about nutrition.

What an entrepreneur should do is to try to make things simple and not to put lipstick on monkeys.

The last project on stage has two CEOs. One speaks on the stage and the other sits under the stage.

Of the two people, one is good at operation and the other is good at financing strategy, so their work is generally mixed up, and whoever does it will do it. Their employees also report to both sides respectively.

A judge asked him why he didn’t come to the stage, and the CEO who came to the stage replied: His eloquence is not good, so I will speak out.

Ma Yun comments:

I had 18 founders and 20-30 businesses. It is impossible to have 20-30 CEOs. Why are there two CEOs? Four CTOs can do it, but two CEOs can’t.

A person has only one heart, so he can’t report his nose to his brain and his eyes to his heart.

Full house laughing and clapping.

After deliberation, four judges named the top three "African business heroes", and Temi, the founder of Life Bank, won the championship.

She will receive a prize of $250,000. Others share the remaining 750,000 in different amounts.

05

This time I went to Africa, Ma Yun was very busy.

In addition to participating in the "African Business Heroes", he also awarded prizes to the rangers who protected nature and animals, and visited many countries, running up to three times a day.

In every country, he was warmly received by the head of state of that country and was asked a question at the same time:

How can Africa learn from China better?

Ma Yun said to the young African people at the scene:

Seeing you is like seeing myself 20 years ago.

I tried to go to Silicon Valley for financing, and I hit a wall again and again. Because no one believes that the Internet in China will develop, and no one believes in China, because we have no credit cards and no logistics.

But because of this, there are opportunities for us entrepreneurs.

If China has everything, what else do we need?

In the past two months, Ma Yun has not been idle, even busier than before.

His schedule is full of public welfare, education, environmental protection, encouraging entrepreneurship and cultivating female leadership …

Africa is also a very important part of it.

He said:

People often ask me why China’s institutions want to protect African animals, and I want to say, why not China?

China and Africa, we live on the same earth, and we only have this earth. If the earth is sick, no one will be healthy.

Africa is a land of hope. Seeing African entrepreneurs, I feel like I saw myself 20 years ago.

This article comes from WeChat WeChat official account:　8-word intersection (id: crosseight), author: Hansel

　　CCTV News:The State Council Press Office held a press conference on April 18th. The relevant person in charge of the People’s Bank of China said that since 2024, a series of monetary policy measures implemented in China have strongly supported the economic recovery.

　　The central bank said that in the first quarter of 2024, the total financial volume grew steadily, and the scale of new social financing was 12.9 trillion yuan; M2 growth rate was 8.3%, with an increase of 12.5 trillion yuan in the first quarter; The growth rate of RMB loan balance was 9.6%, with an increase of 9.5 trillion yuan in the first quarter, indicating that financial support for the real economy remained stable.

　　In the first quarter, the financing cost decreased steadily. In the first quarter, the interest rate of new corporate loans was 3.75%, down 0.22 percentage points year-on-year, especially the interest rate of new personal housing loans was 3.71%, down 0.46 percentage points year-on-year.

　　In the first quarter, the credit structure continued to be optimized. At the end of March, the year-on-year growth rate of financial institutions’ loans to high-tech manufacturing industry was 27.3%, and the year-on-year growth rate of Pratt & Whitney small and micro loans was 20.3%, both of which were significantly higher than the growth rate of all loans.

　　According to the State Administration of Foreign Exchange, the trade surplus of goods and services in the first quarter has exceeded 60 billion US dollars, which is at a relatively high level in the same period of history. Under this support, the current account continued its surplus pattern in the first quarter of 2024.

　　China’s industrial production maintained rapid growth in the first quarter, and the market is expected to improve.

　　The relevant person in charge of the Ministry of Industry and Information Technology introduced at the press conference held by the State Council Press Office on April 18th that in the first quarter, China’s industrial economy maintained rapid growth, the production of high-tech manufacturing industry rebounded significantly, and the typical products of emerging industries maintained a high growth rate.

　　According to Shan Zhongde, Vice Minister of the Ministry of Industry and Information Technology, in the first quarter of 2024, the added value of China’s industrial enterprises above designated size increased by 6.1% year-on-year, the highest value in eight quarters. At the same time, the efficiency of enterprises continues to improve and the market is expected to improve. In the first quarter, industrial investment increased by 13.4%. In March, the purchasing managers’ index (PMI) of manufacturing industry rebounded to the boom zone, reaching 50.8%.

　　From the data, in the first quarter of manufacturing development, the production of high-tech manufacturing industry rebounded significantly. In the first quarter of 2024, the added value of high-tech manufacturing increased by 7.5% year-on-year, 2.6 percentage points faster than that in the fourth quarter of 2023. Typical products of emerging industries such as solar cells, photovoltaic-related polysilicon, monocrystalline silicon, and new energy vehicles all maintained a high growth rate.

　　Shan Zhongde said that the next step will focus on cultivating new kinetic energy such as developing low-altitude economy and promoting large-scale development such as "low-altitude+logistics distribution" and "low-altitude+urban air traffic".

　　In the first quarter, the industrial economy was running smoothly and well.

　　The Ministry of Industry and Information Technology and the People’s Bank of China released a number of data on April 18th. The data shows that China achieved a good start in many fields in 2024.

　　According to the data released by the Ministry of Industry and Information Technology, in the first quarter, the added value of China’s industrial enterprises above designated size increased by 6.1% year-on-year, 1.5 percentage points higher than that in 2023. The growth of key industries such as electronics, chemicals and automobiles has played an obvious role. In the first two months, the profits of industrial enterprises above designated size increased by 10.2% year-on-year, achieving continuous growth since August 2023.

　　In the first quarter, China’s telecom business revenue increased by 4.5% year-on-year, and its infrastructure support capacity continued to increase. The application of industrial Internet convergence has expanded to 49 categories of national economy, forming more than 200 industrial Internet demonstration application benchmarks.

　　Monetary policy strongly supports the economic recovery.

　　The relevant person in charge of the People’s Bank of China said that since 2024, a series of monetary policy measures implemented in China have strongly supported the economic recovery. The RRR cut was 0.5 percentage points, releasing more than 1 trillion yuan of medium and long-term liquidity. Guide the market quotation rate (LPR) of loans with a term of more than five years to be reduced by 0.25 percentage points, thus reducing the medium and long-term financing costs of enterprises and individuals. A 500-billion-yuan refinancing for scientific and technological innovation and technological transformation has provided low-cost financial support for a new round of large-scale equipment renewal and trade-in of consumer goods.

　　In the first quarter, the financing costs of enterprises and individuals decreased steadily, and the credit structure continued to be optimized.

　　The number of artificial intelligence enterprises exceeds 4,500.

　　Artificial intelligence is a strategic technology leading a new round of scientific and technological revolution and industrial transformation, and an important driving force for new industrialization. The Ministry of Industry and Information Technology said on April 18th that the number of artificial intelligence enterprises in China has exceeded 4,500.

　　Tao Qing, spokesperson of the Ministry of Industry and Information Technology, said that the next step is to accelerate the breakthrough of basic key technologies and products such as smart chips, large model algorithms and frameworks around the underlying technologies such as algorithms and computing power, improve the ability of computing power supply and operation management for manufacturing, guide eco-enterprises to accelerate the creation of global competitive general large models, cultivate large industry models for manufacturing scenarios, build high-level industrial databases, and stimulate the value of industrial data elements.

　　Tao Qing introduced a special campaign to empower new industrialization with artificial intelligence for key industries with great influence on the national economy, strong driving force and good digital foundation. Deepen the integrated application of artificial intelligence technology in the whole process of manufacturing, and greatly improve the intelligent level of R&D, pilot test, production, service and management.

　　China’s computing power achieves 23 billion floating-point operations per second.

　　The Ministry of Industry and Information Technology said on April 18th that China’s computing power achieved 23 billion floating-point operations per second. In the next step, we will cultivate a group of competitive computing service enterprises, build a national unified computing service market, and reduce the computing costs of small and medium-sized enterprises.

　　By the end of 2023, the total scale of China’s computing power has reached 230EFLOPS, which means that it can complete 23 billion floating-point operations per second. The scale of intelligent computing power has reached 70EFLOPS, which is 7 billion floating-point operations per second, with a growth rate of over 70%.

　　Shan Zhongde, Vice Minister of the Ministry of Industry and Information Technology, introduced that the basic telecommunications enterprises will be promoted to plan and build more than 180 trunk optical cables, and the interconnection bandwidth of the backbone network will be expanded to 40T. The 20-millisecond delay circle of the national computing hub nodes has covered major cities in the country. In the next step, we will continue to exert our efforts in computing power layout, intelligent computing supply, efficiency improvement and service guarantee.

　　China’s current account continued its surplus pattern in the first quarter.

　　Wang Chunying, spokesperson of the State Administration of Foreign Exchange, said on April 18th that in the first quarter, China’s trade surplus in goods and services was at a relatively high level in the same period of history, and China’s current account continued its surplus pattern. Looking ahead, China’s current account has a foundation and conditions to maintain a reasonable surplus of a certain scale.

　　Wang Chunying said that thanks to the outstanding export performance of high-end manufacturing and new energy vehicles brought about by China’s industrial transformation and upgrading, as well as the continuous expansion of new trade formats and new models such as cross-border e-commerce, China’s trade surplus in goods will remain at a high level. In terms of service trade, with the resumption of residents’ cross-border activities, cross-border travel expenditure is returning to normalization. China’s visa-free policy and the facilitation of payment for overseas Chinese who are being promoted by the People’s Bank of China and the Foreign Exchange Bureau will continue to boost the sustained growth of tourism revenue.

　　Wang Chunying introduced that in the first quarter of 2024, China’s travel revenue increased by about 30% year-on-year, and it is expected to continue to maintain a good momentum in the future. More importantly, in recent years, the service trade has developed with high quality, and the export of productive service trade has increased steadily. In 2023, the trade surplus of China Telecom’s computer and information services and commercial services totaled US$ 57.2 billion, which was at a historical high. Continued growth in the first quarter of 2024 will also help the balance of service trade to become more balanced.

　　Wang Chunying said that a series of measures will support the current account, including trade in goods, to maintain a relatively stable pattern in the medium and long term. In the future, China’s current account has the conditions and foundation to maintain a reasonable surplus.

　　Recently, the high-speed version of V4.2 was launched, which not only enhanced the PC-side functions, but also made an article on multi-terminal browsing. Version V4.2 is preset with a fly-by-fly extension, which can transfer the webpage content on the PC side to it with one click. Let’s comment on the new features of sogou V4.2 version one by one.

Figure 1 sogou browser V4.2 version

　　First, add a personal avatar and reset the personal center panel.

　　In the new version of Sogou browser V4.2, the original browser account has been upgraded to a personal center panel; At the same time, you can finally add a personal avatar. The personal center panel includes functions such as collection websites, common websites and extension tools, and it is convenient to manage your personal data in the same panel.　　

Figure 2 sogou browser V4.2 personal center

　　Click "Synchronize Now" to synchronize all personal bookmarks, extensions and personality settings in different computer terminals. The whole personal center panel is simple and clear, and various functions are orderly distributed.

　　Opening the personal center page can directly change the avatar, which is finally a "dream come true" for beautifying the party. You can set the account number and user name on the personal center page, and if you pay more attention to personal information security, you can bind your personal sogou account through your mobile phone to prevent personal information from being stolen.

Figure 3 sogou browser V4.2 personal center page

　　Second, the saving tool Alt saves with one button

　　Adding one-click to save pictures in the browser is not the first thing that Sogou browser does. Many browsers have already tried this function. To tell the truth, the one-click image saving function is very helpful for Xiaobian’s work. When you see a favorite image, just press Alt with your left hand and click the left button with your right hand to quickly save the image to the local area. The operation speed is much faster than the right click "Save Image as".

Figure 4 Sogou browser V4.2 One-click save map (click to enlarge)

　　Third, there is no need to worry about opening the account assistant trumpet.

　　Many users like to browse, brush Weibo and so on, and there must be more than one registered account. It is difficult for users with many accounts to manage in the same browser. You need to enter the account name and password every time you log in. Isn’t it troublesome? In the V4.2 version of Sogou browser, in order to solve this problem, different accounts can be logged in by using different windows of Sogou browser, and the trumpet management function is added to the account assistant, which eliminates the need to input the account number and password. At the same time, the mode of one account and one window makes it easy for people to identify the currently used account, so it is not necessary to waste time in the future.

Fig. 5 sogou browser V4.2 account assistant trumpet more open.

　　As long as everyone logs in to a website account, Sogou browser will prompt to save the account and password to the account assistant; After each login, you don’t need to enter your account number and password, you only need one click to log in quickly.

Figure 6 Sogou browser account assistant management page, click to log in to the website with one click.

　　Can be called "the first sport in the world", and the culture of football is profound.

　　According to Ge Weikun, a professor in Tsinghua University, this is exactly what China football lacks most.

　　At a speech meeting a few days ago, the old professor who studied physics unexpectedly talked about football and listed a lot of physical knowledge in football, which attracted the attention of many fans for a while.

　　As for China football, he once organized football matches for Chinese and foreign students overseas and led the team to win the championship. He put forward his own suggestions, "What we lack is football culture. Sending dozens of people out like the Jianlibao team can’t solve the problem. "

　　Physics professor studies football? You really have a doorway

　　As a senior physics professor in Tsinghua University, another identity of Ge Weikun is a fan.

　　It seems that the two fields have no intersection, but in fact they are inextricably linked.

　　As early as 2014, together with professors from other schools, he produced an open online video course called "Football and Science", and many people signed up for classes every year.

　　"Up to now, there are about 30,000 people who have participated." He told the The Paper reporter. At present, he is still working on compiling this video course into a book.

　　What made Professor Ge popular on the Internet was his knowledge of physics in football mentioned in a speech a few days ago, which was quite refreshing for fans who were used to tactical analysis.

　　And this knowledge comes from the courses he made before.

　　For example, why can Beckham’s banana ball "turn" the goal in a strange arc? In fact, it is because the rotating sphere is deflected by Magnus’ law in flight.

　　If you want to kick the "elevator ball" that suddenly falls, according to the parabola obtained by physical calculation, you need to make the ball have a high initial speed without rotating.

　　According to Ge Weikun, overseas, scholars have studied the science of football as early as ten years ago.

　　The relationship between the speed and angle of the interceptors in the middle of the interception, the average contact time of each person in a football match, the distance from the penalty to the goal and the goal rate &hellip; &hellip; All kinds of seemingly "unremarkable" data have actually been carefully studied.

　　Theory guides practice, and players can’t be "unlearned"

　　Perhaps in the eyes of fans, these academic football physics studies are not far from the actual playing &mdash; &mdash; After all, no one will measure the angle of the defender when passing the ball and then decide the passing strength.

　　But for players, these studies still have positive significance.

　　"In fact, the main purpose of (these studies) is to give a physical explanation of some phenomena in football, so as to give the technical essentials. When we understand the principle, we can know how to kick. " Ge Weikun said in an interview with The Paper.

　　"For example &lsquo; Elevator ball &rsquo; , it is necessary to (let the ball) not turn, to have a high initial velocity, you need a strong calf strength. Kick &lsquo; Banana ball &rsquo; , it is necessary to touch the ball on the inside of the foot to increase the friction time of the ball. Players are not required to know physics, but this is a scientific method. If the coach saw it, it should be helpful. "

　　In fact, for football, Professor Ge is really not "an armchair strategist".

　　Previously, he studied and taught overseas and lived for more than 20 years. In Britain, he played futsal with the local people, and in the United States and China, he organized a student football team to coach himself.

　　When he was in the United States, he participated in the organization of the first invitational tournament for Chinese and American student teams, and as a result, his team defeated Yale University 1-0 and won the championship.

　　In Ge Weikun’s view, football emphasizes teamwork and is definitely a sport that needs high IQ.

　　As for the cultural training of athletes, there is still room for improvement in China football.

　　"I think we may be right &lsquo; Football should start with dolls &rsquo; This sentence is misunderstood, which does not mean that children should play football all the time. Coach Jin Zhiyang told me that 90% of the young players can’t enter the professional team, and they have no education and a bad future. In the end, parents dare not let their children play football, which leads to worse and worse football in China. "

　　"Japanese coach takeshi okada also said that China’s young players have insufficient cultural education and logical thinking ability. It’s ok to play football, but when you become a coach in the future, it will be insufficient, which will lead to worse teaching. "

　　Football in China is still "unhealthy".

　　Although he is over 70 years old, Ge Weikun is still full of interest in football. He is a professor of physics and a member of Tsinghua University Football Research Center. He can even try his hand on the football field.

　　Like all China fans, he is also looking forward to the rise of football in China, but he has no secret about the problem of football in China.

　　"Football should be a pyramid. It is not enough to look at the spire. Sending dozens of people out like the Jianlibao team can’t solve the problem. (Still depends on) the campus football that is widely carried out now. "

　　In the process of living overseas, he has seen the profundity of local football culture, and China football, as the Italian marshal Cannavaro said, lacks most not money, but football culture and tradition.

　　"For example, in Germany, football has become a part of their culture, just like their music. There are many old people singing very well near the church there. On weekends, I don’t know how many football matches there are. "

　　"In China, football clubs are the names of enterprises, while club names in Britain are place names with strong local awareness. For example, Manchester City, when they were not as powerful as they are now, still has a large number of diehard fans. (Fans) will not only look at the team’s achievements, but also support them even if they are relegated to the second, third and fourth leagues. "

　　Nowadays, many measures have been taken to popularize football culture in China, such as promoting campus football and social football, and increasing the number of stadium facilities. In Ge Weikun’s view, these are all positive signals.

　　However, at the moment, Professor Ge also said, "The commercial flavor of the Super League is too strong, and some of them are not healthy. Football should have a higher value than business. "