The Fifth Plenary Session of the 18th Central Committee of the Communist Party of China (CPC) was held in Beijing from October 26th to 29th, 2015, and General Secretary of the Supreme Leader made an important speech. The plenary session stressed that to achieve the development goals during the Thirteenth Five-Year Plan period, we must firmly establish and earnestly implement the development concept of innovation, coordination, green, openness and sharing.

　　This year is an important year for the implementation of the 13 th Five-Year Plan and the deepening of supply-side structural reform.

　　Whether the development goals of the "Thirteenth Five-Year Plan" can be achieved, there are 10 words that are crucial — — Five development concepts of "innovation, coordination, green, openness and sharing".

　　How important are the five development concepts for the current and future development of China? According to the Supreme Leader, the new development concept is baton and traffic light, which embodies the development ideas, development direction and development focus of China in the "Thirteenth Five-Year Plan" and even in a longer period.

　　Since the 18th National Congress of the Communist Party of China, the five development concepts have run through the economic and social development of China, and have really influenced our lives.

　　Advocating innovation: "China artifact" swipes the screen network, which has greatly improved my country.

　　In recent years, China’s economic growth has slowed down and its development has entered a "new normal", but some people think that China’s economy is dying! In response to this question, the attitude of the supreme leader is very clear. "I have firm confidence in the sustained and healthy development of China’s economy." At the same time, he also gave a "prescription" for the problems in development: the fundamental way out for China’s economic development to break through the bottleneck and solve deep-seated contradictions and problems lies in innovation.

　　How effective has this medicine been in the past five years? For ordinary people, the China artifacts that have been swiped on the Internet may have the deepest feelings: Beidou, the world’s most accurate navigation satellite system; Tiangong-2, the first real space laboratory; the world’s fastest supercomputer, Shenwei Light of Taihu Lake; Mozi, the world’s first quantum science experimental satellite; C919, a large domestic aircraft with international mainstream standards; and advanced world level. …

　　When we sigh "awesome, my country" again and again, we really feel the "welfare" brought by innovation and development. People in China who have these "artifacts" have a more convenient life, a more secure life and a harder waist abroad!

　　In the ranking of global innovation index published by the World Intellectual Property Organization in 2017, China rose from 35th in 2013 to 22nd, ranking first among middle-income economies.

　　Whether China’s economy will work or not, don’t fight a war of words, just prove it to you with tangible innovation achievements!

　　Pay attention to coordination: a well-off society in an all-round way is indispensable, and the promise to the people must be fulfilled.

　　In history, there are many examples of countries falling into a "trap" and stagnating because of unbalanced development. After China’s economic development has entered the "new normal", all kinds of speculations and worries about the "middle income trap" are rampant!

　　Undeniably, there are some unbalanced problems in the development of China, for example, in some places, "cities are like Europe, and rural areas are like Africa", and in some places, people are "pocketed and empty-headed" and so on. The proposal of coordinated development is an effective way to face up to and solve problems.

　　In the past five years, many achievements in the coordinated development of regions, urban and rural areas, economy and society can be personally experienced by ordinary people: the construction of rural teachers has been placed in a strategic position of giving priority to development, benefiting more than 3.3 million rural teachers and more than 40 million rural students; More than 31 provinces have introduced implementation plans for household registration system reform, and generally proposed to cancel the distinction between agricultural registered permanent residence and non-agricultural registered permanent residence and relax restrictions on settlement; The reimbursement rate of medical insurance for employees and residents is above 80% and 50% respectively … …

　　Coordinated development is not only to avoid falling into the trap, but also a solemn commitment made by the party to the people — — Build a well-off society in an all-round way by 2020. I believe that as long as we implement the concept of coordinated development and make up the weak areas, weak areas and weak links, an all-round well-off society will be realized as scheduled.

　　Advocating Green: "Lucid waters and lush mountains are invaluable assets" has become the consensus of the whole people.

　　While China has become the second largest economy in the world, the deteriorating ecological environment has also become the biggest "worry" for the people.

　　For economic growth, sacrifice the environment and ecology! For Jinshan Yinshan, I lost green mountains and green hills! This "GDP-only" development concept will never be agreed by ordinary people.

　　The supreme leader saw the crux of the problem and decisively put forward that "it is better to have green mountains and green hills than Jinshan Yinshan".

　　On the one hand, we will remove the curse from leading cadres at all levels. "Even if the GDP slips to the seventh and eighth places, it has made progress in green development and contributed to controlling air pollution and solving smog, then you can hang red flowers and be a hero."

　　On the other hand, the central environmental protection inspector has covered 23 provinces, put 1,183 cases on file for investigation, detained 1,103 people and held 11,390 people accountable.

　　Although, there is still a long way to go to solve environmental problems. But fortunately, after five years of hard work, the concept of "Lucid waters and lush mountains are invaluable assets" has become the consensus of the whole people. As long as China society continues to exert its strength from top to bottom, the "beautiful China" with clear sky and clear water will not be far away.

　　Thick planting and opening up: China has gained consensus and won respect in the international community

　　Nearly 40 years of reform and opening up, China’s social outlook, people’s living standards and international status … … Have undergone earth-shaking changes. And the occurrence of this series of changes, as the supreme leader said, "depends on unremitting efforts to promote reform and opening up."

　　How much does reform and opening up weigh in the hearts of the supreme leader? After taking office as general secretary, he left Beijing for his first inspection tour and came to Guangdong. At that time, he clearly pointed out that "reform will not stop and opening up will not stop". In the past five years, from the implementation of the FTZ strategy to the construction of the Belt and Road Initiative, from the G20 Hangzhou Summit to the upcoming meeting of BRICS leaders in Xiamen, from becoming one of the largest foreign investors in the world to China, which has contributed over 30% to the world economic growth annually and is already the "first engine of world economic growth", the pace of opening up has never stopped.

　　Adhering to the concept of open development has also enabled China to gain consensus and win respect in the international community. After the Belt and Road Initiative was launched, more than 100 countries (regions) and international organizations expressed their active support and participation, and 40 countries and international organizations signed cooperation agreements with China.

　　China’s opening to the outside world does not seek hegemony or expansion, but seeks win-win cooperation. At the same time of its rapid development, it has also provided development opportunities for all countries in the world and promoted world economic growth.

　　Promote sharing: strive to turn the "concern" of ordinary people into reality.

　　"Sense of gain" is a word that people are very concerned about now. The working class is concerned about whether the salary can be higher, the retirees are concerned about whether the pension can be higher, and the rural people are concerned about whether the income gap with the city people can be smaller … …

　　In fact, these are not only the concerns of ordinary people, but also the concerns of the CPC Central Committee.

　　In the past five years, the CPC Central Committee with the Supreme Leader as the core has never forgotten the solemn commitment of "making people have more sense of reform" and strived to turn the "care" of the people into reality: in 2016, the per capita disposable income of the national residents increased by 44.3% compared with 2012; Pensions have achieved "twelve consecutive rises"; The income gap between urban and rural residents has dropped to about 2.8 times; The rural poor population is decreasing by more than 10 million people every year … …

　　China’s economic development has achieved today’s achievements thanks to more than 1.3 billion people, and the fruits of development should be shared by more than 1.3 billion people. In the future, whether it is to build a well-off society in an all-round way or to realize the great rejuvenation of the nation, it is inseparable from the support of the concept of shared development.

　　In the past five years, China has solved many problems through development, but it still faces some problems. The five development concepts are put forward in view of the outstanding contradictions and problems in China’s development. Unswervingly implementing the five development concepts will surely lead China to approach the goal of national rejuvenation step by step and step by step to the center of the world stage.

　　Researchers at the University of Colorado recently published the latest research results in the journal Nature Earth Science, pointing out that global warming will have a far-reaching impact on the distribution of wind energy resources around the world. By the middle and late part of this century, the available wind energy resources in the northern hemisphere will be greatly reduced, while the wind energy resources in some areas in the southern hemisphere may increase sharply, and the overall wind power development potential will shift to the south.

　　1. Distribution or transfer of wind energy resources to the southern hemisphere

　　The polar regions are cold and the equator is warm, and the westerly winds prevail all the year round in the mid-latitudes of the northern and southern hemispheres, which is also called thermal wind. In this wind belt, the average wind speed is greater than other places, and a large number of wind energy resources are gathered, covering many countries in the northern hemisphere, including China. Under the background of climate change, the change of mid-latitude westerly belt will directly affect the utilization potential of wind energy resources.

　　The latest research results of the University of Colorado in the United States believe that global warming will have a far-reaching impact on the distribution of wind energy resources around the world. By the middle and late part of this century, the available wind energy resources in the northern hemisphere will be greatly reduced, while the wind energy resources in some areas in the southern hemisphere may increase sharply.

　　Using the simulation results of supercomputer, the researchers discussed the evolution of wind energy resources in two different scenarios of greenhouse gas emission in the future. The first is a medium emission scenario, assuming that carbon emissions reach the highest in the middle of this century and then remain stable; By the end of this century, the concentration of carbon dioxide in the atmosphere is about 1.5 times of the current concentration, and the global average temperature is warming by 1.1 to 2.6 degrees Celsius. The second scenario is a high emission scenario, corresponding to the development mode of slow improvement of energy structure and lack of climate response measures, carbon emissions will continue to increase, the concentration of carbon dioxide in the atmosphere will exceed the current three times by the end of this century, and the global temperature will rise by 2.6 to 4.8 degrees Celsius.

　　The results show that the wind energy resources in the northern hemisphere will be significantly reduced in both moderate and high emission scenarios, especially in the mid-latitude areas including northwest China, Siberia, Northeast Asia, the United States, Canada, Britain and the Mediterranean coast, that is, along the westerly belt of the northern hemisphere. Under the high emission situation, by the end of this century, the wind energy resources from Inner Mongolia to Northeast China will even be reduced by 10% to 20%.

　　The wind energy resources in the southern hemisphere will not change much under the medium emission scenario, but will increase greatly under the high emission scenario. Especially in the high emission scenario, by the end of this century, the wind energy resources in eastern Brazil and northeastern Australia will increase rapidly by more than 40%.

　　2. The reason is that the warming ranges of the North and South poles are different.

　　This difference may be attributed to the fact that global warming affects the evolution of wind belts in the northern and southern hemispheres in different ways. In the northern hemisphere, arctic warming and sea ice melting are a positive feedback process that promotes each other, so that under the background of global warming, polar warming is more obvious; As a result, the temperature gradient between the equator and the polar regions is weakened, and the wind speed in the mid-latitude westerly belt is reduced as a whole. Some simulation results also point out that due to the significant warming at high latitudes, the cold-warm confrontation between the north and south sides of the mid-latitude region is weakened, and the activity of the storm system is reduced as a whole, which is also a reason for the decrease of wind energy resources.

　　In the southern hemisphere, especially in high emission scenarios, Antarctic warming is not as obvious as land warming in central South America, southern Africa and Australia. The temperature gradient between this part of the continent and the ocean at the same latitude increases, which becomes the dominant factor in the change of wind belt intensity. Land warming is faster, land thermal depression is enhanced, land-sea pressure gradient is increased, wind speed is increased, and wind energy resources are increased. Except Antarctica, the southern hemisphere continent is mainly distributed in tropical and subtropical regions, so the overall increase of wind energy resources is also most obvious in tropical and subtropical regions. It is worth mentioning that in the middle and high latitudes of South America and Australia, wind energy resources still tend to decrease, similar to the northern hemisphere.

　　3. The probability of extreme gale in northern Europe has increased.

　　The confrontation between the cold and warm air masses in the north and south is common in the westerly belt, which is also called the front. If there is a small disturbance in the atmosphere, for example, one side of the air mass moves to the other side actively, and the trajectory of the air mass deflects under the action of geostrophic deviatoric force, it will induce a large-scale atmospheric vortex, which is also called frontal cyclone. From the climate point of view, the area where frontal cyclones frequently occur and pass through is the area "located on the storm track", and the average wind speed is usually larger than other areas.

　　But if you want to use wind energy, the bigger the wind, the better. Extremely violent gusts will actually cause damage to windmills. The design of windmills is generally based on the criteria such as the maximum wind that can cope with a few years (for example, 50 years), which is directly related to the statistical data of local climate background.

　　Scientists use supercomputers to simulate northern Europe. The results show that if the global climate warms, the mid-latitude "storm track" will move northward as a whole, and the number of frontal cyclones will decrease, but the intensity of a single storm will increase. As a result, the frequency and intensity of extreme winds in northern Europe will increase. This is not good news for windmills designed according to past climate data standards, and it also means that new wind farms must consider the possibility of withstanding stronger storms in the future.

　　Corresponding to the extreme wind that may increase, the extreme waves at sea will also increase. The research on the future evolution of wind and waves in the North Atlantic shows that the current "once in 20 years" big waves may appear every 4 to 12 years in 2080; The climate simulation of the North Sea in Europe shows that by the end of the 21st century, the average height of waves will rise by 5% to 8%. Because of the limited land space and greater friction resistance, offshore wind power generation is the hot direction of current development; The double test of wind and waves poses a new challenge to the construction of offshore wind farms in mid-latitude areas. However, in areas with lower latitudes, such as the Mediterranean coast, because the storm track moves northward, the wind and waves in the future climate outlook will be reduced.

　　4. Warming is a double-edged sword for high latitudes.

　　In high latitudes or arctic regions, cold weather is one of the reasons that hinder the popularization and application of wind power generation. Windmill blades are exposed to humid air with sub-zero temperature, and once they are frozen, the blades will lose their balance, the resistance will increase, the efficiency of wind power conversion will be reduced, and there are potential safety hazards. According to statistics, in Finland, 9%-45% of windmill stalling events are related to icing. Of course, the problem of icing can be overcome to some extent by designing blades that are not easy to gather ice and snow and using current heating, but it will also make the cost of operation and maintenance higher.

　　Climate warming may be good news for these areas. Supercomputer simulation results show that at the end of this century, the frost period in high latitudes will be obviously shortened and the frequency of icing will be greatly reduced, regardless of the assumed temperature rise. In some parts of Scandinavia, the icing frequency will even drop by 100%. At the same time, because the storm track moves northward, the high latitude zone will be more frequently affected by the frontal cyclone system, and the potential wind energy resources will become more abundant. As a result, some areas that are not suitable for the layout of wind farms may become new territories for opening up wind energy resources in the future.

　　Corresponding to the temperature rise, the permafrost zone in high latitudes will be reduced, which will bring both advantages and disadvantages. First, because the scope and depth of frozen soil layer are reduced, it will be more convenient to lay transmission lines and build wind farms. Secondly, if the frozen soil layer continues to melt, how to design the windmill base becomes a problem, because the stress and support relationship between the windmill and the soil will continue to change, and there will be the risk of lodging if it is slightly unbalanced. How to weigh the gains and losses, reduce risks and expand benefits depends on the wisdom of engineers.

　　Not only for onshore wind farms, but also for offshore wind farms in high latitudes, especially for the region with the fastest growing number of offshore wind farms — — For Europe. The study of future sea ice evolution shows that the number of days covered by sea ice in the North Baltic Sea and the Gulf of Bosnia will be reduced from the current 130-170 days to 0-90 days in the later part of this century, and many areas will not even be frozen all year round. However, the decrease of sea ice will make the foundation stability of offshore windmills worse, and it is more vulnerable to the damage of strong winds and waves. At the same time, rising sea level will also increase the risk that the windmill base will be flooded. However, the melting of glaciers will reduce the salinity of seawater, which will help to slow down the corrosion of seawater to the windmill base and transmission line materials.

　　Extended reading

　　The potential of wind farms such as Jiuquan may decline.

　　At present, the world’s largest wind power base is located in Jiuquan, Gansu, China. By 2012, the installed capacity of wind power has exceeded 6,000 megawatts, which is equivalent to supplying the electricity demand of the whole UK, and this figure is still rising. Gansu is located in the wind energy-rich zone in northwest China-Mongolia, with high wind speed all year round and wind energy density exceeding 150 watts per square meter. It is an ideal place for China to build wind power plants, and it has also played an important role in promoting local employment, taxation and economic development. If the climate warming continues, the potential of wind power in this region is likely to decline, and the potential of existing wind power equipment cannot be fully exerted. Many countries in the mid-latitude zone of the northern hemisphere, including China and the United States, will face the same problems, which will also add more pressure to the realization of human energy conservation and emission reduction goals.

　　The researchers pointed out that the current assessment and layout of wind power generation capacity are mostly based on past climate data statistics, but rarely consider the impact on the distribution of wind energy resources after the future atmospheric circulation changes due to human activities. The new research provides a new reference for the economy and sustainability of wind power plant layout in the future, and for decision makers to measure and plan alternative energy strategies.

Titanium Media Note: On September 16th, Tencent announced its strategic shareholding in sogou. Wang Xiaochuan said that relying on sogou’s technological innovation and cooperation with Tencent’s big platform, PC search will be rapidly established, which will become the only challenge and subversive force in the industry in wireless search and social search. Ma Huateng also said that it is a bit sad to give up the brand search. But in the long run, it is most important for everyone to unite. (See related reports for details.?Wang Xiaochuan Ruyi Away from Zhou Hongyi: Future Search, Three Points in the World.?Link:https://www.tmtpost.com/63965.html、"sogou was strategically invested by Tencent, the status of controlling shareholder was preserved, and Wang Xiaochuan was also retained." Link:https://www.tmtpost.com/63946.html?)

But is the future really so optimistic? What are the lessons of the "sacrificial" search? The following is the contribution of Liu Huafang, the author of titanium media. The Soso fiasco has also become a classic case in enterprise management.

　

Tencent invested in sogou with Soso and hundreds of millions of dollars, accounting for 36.5% of the shares. Everyone is talking about the big event. Let me talk about the classic case of search market and Soso failure. Personally, I think that Soso failure is a nerd-like debacle of MBA, and the strategy of mechanical module+money+big strategy is not as pragmatic and gradual as Wang Xiaochuan’s.

　

　

The domestic search market can’t stand on its own two feet. Baidu firmly holds more than 70% of the monetizable market share, and the remaining 30% share is not enough to support the monetization of the two search engines. I don’t believe that sogou or 360 can beat Baidu or seize a lot of Baidu’s market share. The new sogou is going to seize the second place in the search market with 360 search, and the third place won’t make much money even if it is alive for a long time.

Due to the stability of the search market, the high cost of search technology and operation, the high cost of acquiring users and the high cost of developing advertising channels, there will be no three-legged situation in the search market for a long time, search is not news, and there will be no more four portal stories.

Sogou and Soso merged, and Soso’s high-value differentiated products are street view, inquiry and mobile search; Compared with Soso, sogou has a more perfect advertising sales channel and a relatively perfect alliance system. Sogou browser gives sogou some relatively low-cost traffic.

What sogou needs to face directly is not Baidu, but 360 Search. 360 Company has a wolf-like boss and tough execution. At the same time, Zhou Hongyi knows the sales channels of search advertisements like the back of his hand. Because he used to be the boss of search, the new sogou wants to face a cruel reality: with 360 Search, he seized the only ticket for monetizing search.

As a general search, the user scale determines the algorithm quality, and the algorithm quality determines the advertising accuracy. The construction of the search ecological closed loop is a work that must be completed, and the new sogou needs time to seize market share and monetize the search with 360 search.

　

　

When two big companies merge, their corporate culture, technical framework, corporate politics and market channels need to be integrated. If the integration is not good, there will be a wave of resignation, and product integration is the biggest problem. In the past, sogou was built based on Sohu user system, and some sub-products still use Sohu sub-domain. The email address of sogou enterprises is rotten to death. After accessing Tencent’s huge investment, how to connect or integrate sogou user system with Tencent’s large platform user system will be an important part of the final success of the cooperation between the two parties.

Baidu has evolved into the middle page strategy stage, which is not in the same dimension as sogou and 360 search. 360 has expanded the scale of registered users with the help of browsers, and sogou is obviously weak in this respect; Sogou brand has achieved public awareness by means of input method, but the installation channel of input method is unknown, and the proportion of installed equipment is unknown, which affects the real arrival rate of the brand; Soso Ask is a relatively complete and mature knowledge product, which can be directly used. Soso Picture Search is also good. Soso Ask can complete sogou’s knowledge search, and Soso Encyclopedia can also complete Sogou Encyclopedia. From the perspective of product integrity, Soso Many products are actually very good. Sogou’s web search and video search are better, while news search is still better than sogou’s.

　

Human factors: good search skills, but no personality.In the embrace of big Tencent, there is no sense of existence of Soso. How does Tencent’s cluster management face the following conflicts or leaks between team creativity, individuality and group cultural style? Tencent has money, but does Soso have a hunger for independent entrepreneurship? Does Soso team grow under the pressure of survival goals? In the dominant market, the rich second generation can succeed quickly, and in the inferior market, the poor people’s hard-working spirit is needed.

　

Marketing:Ma Huateng said in an interview that Soso technology is good, but it can’t be sold. Why not? Tencent has the ability to input traffic, technical ability and user scale, but the marketing of Soso has not effectively operated in the closed-loop chain of search ecology.Take the Soso Alliance as an example. In recent years, it has done the same as rotten cabbage. The shortage of search advertisements can be supplemented by tencent games advertisements. The alliance is not used to make money or divide money., but user marketing, 200,000 stations to play with you, that is, 200,000 word-of-mouth propagandists.

　

Brand public relations: I have never felt the existence of Soso brand public relations.In Soso in Xing Hongyu’s era, at least I know that Soso knows you better. Now the differentiation of Soso brand has been completely submerged and disappeared. Soso’s public relations are as soft as sheep, searching for all kinds of wars, and even Zhongsou wants to come in and brush the sense of existence, but almost no sign of Soso can be seen. The public relations department of Soso has not released the uniqueness and presence of Soso, which is a major reason for the failure of Soso. The outside world knows that Soso and the Soso team have only one channel.

　

Innovative and not creative:Why do you say that? Is it Monday morning quarterback? There are many innovations in products such as maps and street scenes, but there is no creativity in the combination of overall search products and brand strategy. Of course, some netizens will say that Liu Huafang is a bird and doesn’t know anything, so let me say a few more words:

• 1. In a fully competitive market, I think that brushing the sense of existence is the common mission of products and brands. It does not exist in the minds of netizens, and no amount of traffic is a waste.

• 2. Soso didn’t launch @soso.com e-mail: Since Tencent has a complete e-mail platform and enterprise e-mail platform at @qq.com, as the second suffix brand of Tencent e-mail, @soso.com can make Soso feel a sense of existence every day.
• 3. The big platform tied the search hand: the acquisition of discuz was accompanied by a statistical system developed by Kangsheng at that time (it should be like this). Website statistics is the closest product to the network alliance, because they are all for webmasters and publisher. Strangely, statistics are tied to social platforms, and their functions are chicken-ribbed. Statistics should be given to Soso, and it is also an important medium for Soso to carry out scale marketing.
• 4. It’s incredible that the Soso Alliance was launched so early, developed so slowly, and its strategy was so rigid. Even if its own bidding advertisements can’t be sold, it can also bring in advertising resources such as pat-on-the-net merchants. That’s what Ali’s mother did. Didn’t sogou quickly improve its bidding sales performance by relying on Ali’s advertising resources?

　　In recent years, with the description of real life and the restoration of hot spots of the times, realistic works often detonate social topics and enjoy high ratings. Among them, the industry drama that reveals the inside story of the industry and tells the story of the workplace is a hot topic, covering many types of industries such as finance, lawyers, real estate, brokerage and public relations, but it is still a minority that can truly present the industry ecology and break through the expression boundary. Recently, the public relations industry drama "Emergency Public Relations", which was broadcasted on CCTV-8 and Youku platform, achieved a breakthrough.

　　As the saying goes, "amateurs watch the excitement and experts watch the doorway". From the perspective of watching the excitement, the work with gorgeous appearance and rich content is often the type targeted by industry drama creators, and public relations is one of them. Public relations, in the public’s cognition, is often well-dressed, complicated, powerful and mysterious. Public relations industry dramas seize the public’s curiosity, often start with hot events that focus on disputes and multi-party games, create story scenes with strong conflicts and strong dramatic reactions, and devote themselves to showing the decisive strength and resolute action of public relations people, thus mobilizing the audience’s enthusiasm for watching. For example, last year’s hit public relations industry drama "Perfect Relationship" started with the star derailment event that netizens are most keen on watching, showing how public relations people can help artists avoid being tracked by reporters in a short time, give the best plan, coordinate the relationship among the three, and finally calm down the whole process of public opinion crisis. The whole process is both exciting and realistic, and it is very enjoyable to watch. However, after watching it, how to dig deep into the industry and show the doorways of the workplace is often overlooked, which is why domestic industry dramas are often criticized for being vain and ungrounded.

　　Domestic public relations industry, as a new industry with the development of China’s modern economy, has gone through 40 years of initial and development before it came out of the misunderstanding of colored glasses. Behind it, countless public relations people fought day and night to vindicate it. The efforts and struggles behind them, their ordinary and greatness need to be presented more in public relations dramas, and there are more stories to be seen in this industry. Taking the story of crisis public relations expert Lin Zhongshuo as an incision, Emergency Public Relations tells the hardships behind his game with all parties and the resolution of the crisis, showing the ideal light of "Lin Zhongshuo" sticking to purity and justice and keeping the pulse at the bottom line, and opening up a new height of public relations type TV drama creation.

　　First, the integration of small details and big events makes the story more credible. Good details are the nectar of the story, which can expand the connotation of the story. Emergency Public Relations mostly involves big brands and big events, but in creation, it pays great attention to the control of details, thus reducing the sense of distance and strangeness between the public relations industry and the public and making it more sensible. For example, in the second case of the play, a middle-aged man who was under the pressure of supporting his family died of cancer, and the fact that he had been overworked under the wolf culture for a long time was also exposed, but he was dismissed because he could not meet the KPI requirements. Subsequently, an article by WeChat official account, Anxiety of the Quasi-Middle Class, triggered further fermentation of public opinion, and the content of this article, for example, caused a sensation in reality many times, which made the audience feel strongly substituted. Many netizens even discussed hot topics such as 996, 007 and middle-aged unemployment in the barrage area, just like the debate scene. There are many details like this. For example, every time a crisis occurs, netizens who seem to copy Weibo’s comments comment on the scene, such as various workplace concerns. Lin Zhongshuo joined the company as an airborne leader, and his colleagues who were forced to transfer to other departments were dissatisfied. Some colleagues clamored that they would rather leave their jobs than enter the new department, while savvy colleagues said: We are just surprised. Come and find out the situation. Others are making trouble, which has nothing to do with us. Netizens commented, "It’s too real. Who installed a camera in our company?" These vivid details pave the way for the conflict trend of every major event, which makes the play have a real sense of modern workplace.Characters are also more representative.

　　Second, individuals and groups reflect each other, showing the complex humanity behind multiple games. Public relations, also known as public relations, also means that it involves both individuals and the public as a whole, and is closely related to everyone in society. How to show the complexity of human nature behind it is the key to the deep development of the play. As a crisis public relations agent, Lin Zhongshuo should safeguard the interests of customers, but at the same time he also insists on justice in his heart. As a media person who upholds justice, Xu Wenwen also needs to consider that one of her articles may become a knife that hurts people. Lawyer Yuan Wei often has conflicts between truth and jurisprudence. The public, too, was able to avenge the victims in anger yesterday, but it may also change its direction in tomorrow’s changing information and become the perpetrators of cyber violence. "Emergency Public Relations" presents the struggles and thoughts of different individuals and groups in one case after another, and also makes the off-screen audience further reflect on themselves, how to make their own choices and whether their ideas are objective enough before complicated situations. For example, the third case of the play. The case revolves around the sexual assault of a guest in Diyun Hotel by a waiter. Through investigation, Lin Zhongshuo found that behind it was a "rape performance" made by his competitor Fang Li and Yizhuang Hotel. His assistant tracked down the actress in this incident. The actress was upset because of the public opinion of the incident and thought of her ideal decision to be an actor. However, the actor in this incident would rather admit sexual assault than confess because the other party paid off his gambling debts.Considering that the incident has no room for change, in order to calm the crisis as soon as possible, Lin Zhongshuo and Diyun Hotel can only choose to bear the consequences of the incident, and the relevant responsible persons voluntarily resign and strengthen further rectification. Among them, the incident is not without a chance to make a comeback. Xu Wenwen wanted to reverse public opinion through interviews with actresses, but she chose to give up considering that the fate of an actress was ruined. Lin Zhongshuo’s assistant found evidence that Fang Li and Yizhuang Hotel joined forces, but this incident would affect her good friend’s ability to stand in the industry from now on, and Lin Zhongshuo also gave up. In this incident, human nature is facing many tests, and finally it can only seek a compromise balance. The proposition left to the public is that if public opinion is more rational, there may be better choices. "This drama is a panoramic observation of social events from the perspective of crisis public relations industry, such as domestic violence, hotel safety accidents, lack of emotional education, cyber violence, etc., which is more or less connected with the social hotspots I usually pay attention to. We hope to guide the audience to look at and discuss these hot events rationally, get some insights, and make some changes in action. "As Huang Xiaoming said in an interview, changes in groups will give individuals more possibilities.

　　Third, the industry is related to industry values, and the ideals and beliefs of the workplace are tapped. The significance of the existence of industry drama is not limited to telling some dramatic stories, but should show the values and professional ideals that the industry should have and give everyone who works hard in ordinary posts a sense of identity. This is the energy that industry drama should have. This is also the reason why "Emergency Public Relations" is different from ordinary public relations dramas. The whole drama has always been committed to the transmission of industry values. At the beginning, the play put forward the meaning of public relations. "What’s the point of public relations if it only considers the interests of customers and doesn’t consider the public interests?" In the first incident, international airlines ignored the rights and interests of customers and blindly pursued interests. Facing this incident, reporter Xu Wenwen mentioned the issue of values in a conversation with Lin Zhongshuo. If everyone ignored the positive values for the benefit, what would the world be like? In the end, due to the high profile and interest-oriented values of international aviation, Lin Zhongshuo gave up this customer, and also guided Xu Wenwen to attack international aviation from the perspective of monopoly, and finally made it withdraw from the Asia-Pacific market. In the second case, the corporate wolf culture was criticized for overemploying people. General manager Hua made no apologies for the dismissal of middle-aged employees, and even accused the employees’ families of extortion after their death from cancer, which made public opinion stunned. Lin Zhongshuo tried his best after the notice of termination was issued by General Manager Hua, and finally persuaded him to withdraw the charges against his family members by showing General Manager Hua that it was not easy for middle-aged employees to take care of their relatives.All this has long gone beyond the scope of public relations, but this is the humanistic care that public relations people should have. As the opposite of the drama’s values, Fang Li has dealt a fatal blow to many enterprises through unfair competition by unscrupulous means for profit, but he has sold clients’ stocks through securities lending and illegally made profits. Therefore, both his father-in-law and his former boss look down on him. His existence highlights the value of people like Lin Zhongshuo, and further emphasizes the importance of a sense of justice and responsibility in the workplace. I believe that with the development of the plot, he will also be reviled.

　　360 lines, all lines are wonderful. I believe that with the breaking of high-quality industry dramas such as Emergency Public Relations, more creators will be awed by the creation of industry dramas, respect the ordinary persistence of everyone in the workplace, show every effort behind success, and light a beam of light for those who are struggling silently.

　　Cctv newsIn Tongzi County, Zunyi City, Guizhou Province, there is such a rural teacher. In the past thirty years, he has made unremitting efforts to raise money for poor local students. Thanks to his efforts, none of the local poor students dropped out of school because of family financial difficulties. Up to now, he has helped thousands of poor students.

　　This is Chloe Wang, a caring person in Zhejiang, and cost of living allowance, who gave this (child) subsidy. This is 400 yuan in May.

　　At present, the person who is handing over the donation from caring people to Zhou Xiaoqiang, a villager in Shuihe Village, Jiuba Town, Tongzi County, is called Huang Jinlong. Zhou Xiaoqiang is an accurate poverty alleviation household in the village. There are four people in the family. His eyes and face are sick, his wife is mentally handicapped, and his elderly mother fell to the cervical vertebra a few years ago. All three adults are on subsistence allowances, and the remaining one is a child who just attended kindergarten. Due to the difficulties of life, Huang Jinlong helped to contact a caring person in Zhejiang and began to support his family in December last year.

　　Villager Zhou Xiaoqiang:It’s difficult for little kids to go to school. We need this money every half semester. Teacher Huang needs caring people to help us, so it’s better. I really want to thank him and Mr. Huang for finding caring people to help us.

　　It is understood that this year is the 30th year for Huang Jinlong to raise money for poor local students.

　　In 1988, Mr Huang Jinlong began to help poor students for the first time. At that time, his monthly salary was two or three hundred yuan, and every year he had to pay several thousand yuan in tuition for poor students. Sometimes even his salary is not deductible. Although his family understood and supported him after his persuasion, after several years, Mr. Huang felt that this was not a long-term solution.

Jinlong Huang

　　Jinlong HuangIn 1988, I did it alone. Later, there were too many poor students. I thought that one person’s strength was too thin, so I thought of foreign aid and let more caring people lend a helping hand.

　　Running around for half your life is only for one and you can’t be less.

　　Since 1991, while teaching, Huang Jinlong has officially started the road of asking for foreign aid. And there is only one belief in his heart: no less for one.

　　With the information of poor students from his own field survey, Huang Jinlong asked around where there were good people who were willing to help them go to school. After finding individuals, Huang Jinlong began to look for unit funding.

　　Jinlong HuangSometimes the door is closed, but there are still many good people in the world, and many people lend a helping hand.

　　In order to make his love action open and transparent, from the very beginning, he always sought one-on-one support from caring people or organizations for poor students, leaving contact information with each other. Except for a few poor families who don’t withdraw money or are handed over by their loved ones at their request, most of the subsidies are directly paid to the bank cards of poor students or their parents.

　　Funded student Xu MeimeiWhen I first entered the first year of high school, Mr. Huang began to support me (contact caring people). I am very grateful to Mr. Huang for helping me.

　　Supported student Yao ZhengchaoSometimes I feel that parents and relatives help us because of blood relationship, which seems to be an obligation, but in fact, these caring people who help me, whether they are sisters or aunts, I feel that their hearts are particularly touching me. Especially those like Mr. Huang, have been doing it all the time.

　　In 2006, Huang Jinlong retired as a teacher of Pujia Primary School in Jiuba Town, Tongzi County. However, the search for caring people for poor students has not stopped.

　　After 30 years’ continuous efforts in Huang Jinlong, he connected more than 1,000 poor students with caring people and organizations, and raised more than 1.5 million yuan in total, which enabled them to successfully complete their studies.

Bi Changhe, Principal of Pujia Primary School in Jiuba Town, Tongzi County

　　Bi Changhe, Principal of Pujia Primary School in Jiuba Town, Tongzi CountyWith his help, there is almost no such situation that you can’t afford to read books because of family poverty. Our students are 100% in school. None of them dropped out of school because of poverty.

　　Jinlong HuangI am happy as soon as they are well, because they can stand out and change their destiny with knowledge. As long as they can finish their studies, study hard and go to work, my heart will be put down. Of course I’m happy.

Special feature of 1905 film network With the coming of summer vacation, domestic movies have once again set off a sea fever. On July 9th, the film directed by Japan was released, which was well received by local audiences. On the same day, the theme film was released in cinemas in Britain, Ireland and the United Arab Emirates. On July 16th,, starring in the word-of-mouth masterpiece, will also land in the Japanese cinema market.

Prior to this, many important commercial blockbusters have been shown overseas. It has become a trend for domestic film and television works to go to sea.

"We need more movies to go out and tell in the world language, which may be more acceptable to the world when we go out." At the main forum for the opening of the 24th Shanghai International Film Festival in Golden Goblet Awards, the president of Wanda Culture Group said so. The "world language" here refers not only to the universal values that are easy to understand, but also to the translation of texts when in Rome.

Excellent translation can often add luster to film and television works and overcome the cognitive differences brought by different cultures to the greatest extent. On the other hand, it may become one of the important reasons why a masterpiece is not acclimatized. With the increasing demand for "going out", the competition in the domestic translation industry has become fierce.

The competition between old and new "players" is fierce.　

Domestic film and television dramas have been at sea for a long time.In 2016, in order to encourage more China films to go global, the National Committee for the Management of Special Funds for the Development of Film Industry decided to reward domestic films whose box office income in overseas markets reached more than 1 million yuan. In 2017, China International Television Corporation initiated the establishment of "Film and Television Culture Import and Export Enterprise Collaboration" to help more film and television works go out to sea. Encouraged by various policies, domestic film and television works collectively accelerated to the sea.

In this context, many professional translation companies, such as Oracle bones and bones, vivid language association and so on, began to enter the film and television translation industry. When new and old players get together, the competition will escalate.

"At present, the industry should be in a white-hot stage of competition, which is very market-oriented. The scattered competition pattern for many years has undergone a trend change. With the accumulation of resources, production and organizational capabilities, the mature team that has passed the test has stood still. " Jiang Zheng, CEO of Jiaguyi (Beijing) Translation Co., Ltd., admitted in an interview with 1905 Film Network that the fierce competition in the industry far exceeds the imagination of the outside world. Previously, the company had participated in the translation of Chinese and foreign films.

According to enterprise survey data, there are 95 related enterprises whose current business scope includes "film and television translation/script translation/film translation/TV translation". Among them, 69 companies are in business and exist. In the 10 years since 2011, the number of registered enterprises has generally fluctuated and declined. In 2011, there was only one new registered enterprise, and it increased significantly in 2018, reaching 27. In 2019 and 2020, the number of registrations was 8 and 3 respectively. In the first half of 2021, a related enterprise was added.

In addition to local enterprises, film and television translation companies have to face competition from foreign teams. What kind of translation company is more likely to win in the competition? "If it’s a hard standard, first of all, we prefer companies with experience in Chinese translation, because its language and expression will be more accurate. In addition, according to the budget and release schedule, we will choose whether to find a foreign team or a domestic team for translation. " He Yuan, the head of the distribution business of the international distribution department of Chinese film industry, gave his own experience. The company has participated in the overseas distribution of domestic blockbusters such as The Wandering Earth and A Writer’s Odyssey, which made her know more about the selection criteria of translation companies.

At present, some domestic film and television translation companies have begun to set up translation bases overseas, and the service scope is showing the trend of global coverage. In the future, the translation work related to the overseas distribution of domestic films will be more convenient and fast.

"Language" is rare.

For domestic film and television dramas, the translation company will provide one-stop packaging service of "translation+dubbing+subtitles".

This kind of packaging service is usually charged according to the duration. The price per minute ranges from hundreds to thousands of yuan, and the works must meet the broadcasting standards of the corresponding media in the landing country. For a 90-minute domestic film, the cost of translation usually ranges from tens of thousands to hundreds of thousands of yuan. In the process of translation, compared with major languages such as English, Spanish, French, Arabic and Russian, the cost of small languages such as Thai and Malay is higher.

"As far as languages are concerned, based on the same translation standards, because there are more companies that translate English, the price is relatively cheap. Some uncommon, such as some languages in northern Europe, will be relatively more expensive. " He Yuan believes that the charging logic is that the rarer the language, the scarcer the translation resources, and the charging is naturally relatively high. In addition to the scarcity of language itself, the types of film and television content (animation, drama, film) and the resources of the dubbing company itself will affect the price.

In terms of dubbing, large domestic translation companies usually hire professional actors from the country where the distribution is located to dub, and each person has a corner. The addition of professional actors will also increase the overall translation cost. Some irresponsible small translation companies, sometimes under the pressure of cost, may employ local students to dub, and one person with multiple angles and low-quality output. In the process of practice, translation companies sometimes need to do as the Romans do, so as to overcome the barriers of understanding caused by cultural differences.

"The lines are mainly presented in the form of dialogue, so the screenwriter will design some slang and idioms for the characters as lines in order to express the characters and plots concisely, vividly and vividly. When the company encounters such lines, the principle is to restore the meaning of these slang and idioms as much as possible, or to translate them by loan or free, and the most taboo is to use’ word interpretation’ translation. " Jiang Zheng believes that when in Rome, do as the Romans do is not a rigid literal translation, but a comprehensive plot and object, smooth and silent transformation.

For example, if the idiom Zhuge Liang is translated literally, foreign audiences will be at a loss. And translated into English slang "It’s easy to be wise after the event", foreign audiences will understand. For another example, in the foreign film "love me love my dog", Chinese suddenly understood by borrowing the Chinese idiom "Love my dog".

Domestic overseas distribution When doing overseas new media distribution, subtitle translation sometimes takes hearing-impaired audiences into account.

"Because when they are watching movies, it is difficult for them to get information such as background sound, such as the tone of the speaker, whether he is crying or laughing, etc., and we need to add this information to the subtitles when we translate." He Yuan revealed this. Translation should not only do as the Romans do, but also be people-oriented

Overseas simultaneous release gradually normalized.

In recent years, during important schedules, overseas Chinese in some areas can watch domestic blockbusters simultaneously for the first time. For example, films such as The Wandering Earth and A Writer’s Odyssey in the Spring Festival and My People，My Country in the National Day were released overseas simultaneously.

Among them, the A Writer’s Odyssey for the Spring Festival in 2021 was released in other regions except Chinese mainland, and also dubbed in English, Russian, German, Italian, Thai and other languages, and will continue to arrange translation work in other languages including French in the future.

At the beginning of the project, the relevant translation and distribution work were synchronized or even carried out in advance. The sooner the relevant companies enter the overseas distribution stage, the more they can cooperate with the film side, formulate a more detailed overall distribution plan, and the simultaneous distribution will be smoother.

According to past experience, domestic film and television dramas are popular in Southeast Asia and countries along the Belt and Road."Because of the success of the grand strategy of the Belt and Road construction, the demand for film and television content in China has increased in its neighboring countries, and the excellent film and television content in China has gone out, which is also a boost to the economic construction of the Belt and Road to some extent." Jiang Zheng’s outspoken cultural exchange with a long history has become the main reason for the popularity of domestic film and television dramas in the above areas.

In the eyes of the industry, Southeast Asia is a traditional region and market for the export of domestic film and television dramas, and cultural familiarity is a natural advantage. Whether the works can be broadcasted, whether the content theme can resonate with the audience in the landing country is the key.In the future, what outstanding domestic film and television works will be released overseas?summermovie seasonHeatedChinese DoctorsWaiting for the film, maybe it is already on the way to the sea.

(This article was first published in "Movie Rising Potential", welcome WeChat to search filmmore for attention)

　 　 Special feature of 1905 film network　Batman v Superman: Dawn of Justice, which fans have been looking forward to for many years, will be released simultaneously with North America on March 25th this Friday. This is Zack Snyder’s second work for DC series movies after Man of Steel. On the basis of establishing a new version of Superman, this new work continues to reshape the old superhero Batman for us. He will fight Superman who is regarded as a god by human beings with the image of a mighty and unyielding fighter.

[Is there a big difference between movies and beauty? 】

Retired Batman VS Superman in the Victory Period

　 　 The story focusing on Bat Chao’s love and killing each other is generally based on the classic comic book The Return of the Dark Knight, which was a Batman story created by Frank Miller in 1986. It was first adapted into an animated story in 2012 and 2013.

　 　 In the original work, Batman shows himself as an old man who comes back after retirement, and he has to put on his shirt again when Gotham is facing the crisis of internal and external troubles. His opponent is Superman in the heyday. Although they have been friends for many years, they can’t go to war over political differences.

　 　 This story perfectly shows how mortals beat the invincible Superman with the support of technology and tactics. Batman’s goal until his death is to make Superman understand that he is not a god above willfulness. For example, in the movie, he wanted to see if Superman would bleed, and then he practiced it with his fist.

　

Since we must be loyal to the original work, there will inevitably be many tribute scenes.

[Why did Bat Chao fight? 】

Subversive villains pay attention to this wonder woman, which is a bit cool.　

　 　 In the movie, the duel between the two heroes is even more fatalistic, because the two people who live in a corner live in metropolis and Gotham, and they have not dealt with each other in advance, and they don’t know the details of each other. It is clearly stated in the preview that Superman caused conan the destroyer-like losses when he was at war with his Kryptonian compatriots (the plot in the previous work "The Body of Steel"), which is undoubtedly a disaster for mortals.

　 　 Batman, who is in retirement, is one of the witnesses of the incident that year. His Wayne enterprise not only suffered economic losses, but also thoroughly felt the helplessness of the flesh and blood in the war between the gods. So from the body of steel, Batman has always been deliberate, exhausted all means to deal with Superman, and believes that only by completely destroying him as the guardian of Gotham can the safety of mankind be guaranteed.

　 　 On the other hand, Superman has to resist Batman’s unreasonable sudden attack while facing the trial of all mankind. In addition, don’t forget that there is also a villain lex luthor who plays tricks in the dark and creates a demon that can kill Superman — — Day of destruction. Jesse Eisenberg’s evil spirit attribute is fully open, and he plays a narrator to recite classic lines in the preview, as if divine retribution was inevitable under his instructions, and the evil genius was not lost to the classic clown at all.

The seemingly elegant scene indicates the three pillars of the whole film.

　

　 　 The film not only focuses on the death struggle of the two heroes after they put on their uniforms, but also puts their ordinary identities under the flash. Bruce Wayne, the overbearing president, and clark kent, a new reporter, are full of comedy. The scene is that they bicker before they have met, and they also attract Lex, who is watching from the sidelines. Master Wayne always shows people with a mature tone. Between the lines, it shows that he has experienced many changes and villains in Gotham, and he is very resistant to outsiders who take turns to offend him.

"Going up to the battlefield and going down to the auditorium" is a true portrayal of this all-round woman.

　 　 In addition to several Oscar-level supporting roles, alfred pennyworth, the old housekeeper played by Jeremy Irons, and the Senate played by holly hunter, there is also Gal Gadot, the "wonder woman" who is the most popular among fans. This female hero, who can compete with Super Bat, has not been concealed from her maternal brilliance. Before the final battle, she always appeared in an elegant and moving evening dress, observing all kinds of disputes like an outsider. After the situation got out of control because of the day of destruction, she transformed herself into a fairy Amazon woman warrior, and her hands were no more vague than those of men. The double attributes of the royal sister and the female man instantly hold the hearts of fans.

Special feature of 1905 film network On July 14, 2017, the live-action manga movie, which will be released in Japan, recently released two role posters: Katsura Kotarou played by Okada Masaki and his partner — — Elizabeth.

Previously, three posters starring Oguri Shun (as Yin Soul of Sakata), Suda Masaki (as Shimura Shinpachi) and Kanna Hashimoto (as Shen Le) were also exposed, which was well received by many netizens.

So, what is this movie about at the center of the topic? Let Xiao Dianjun give you a popular science lesson.

Original — — The comic book "Silver Soul" with no moral integrity and blood.

　

From the end of 2003, "Silver Soul" began to be serialized in the magazine "Weekly Youth Jump" of Jiyingshe. During the 11 years from 2004 to 2015, 57 singles were published, which can be said to be well known in Japan and is an absolute comic masterpiece. In the current words, the popularity of this IP (intellectual property) has grown geometrically in a progressive way.

So, why is it so popular?

First of all, this comic book is very interesting and attracts a large number of comic book fans. Anyone who has seen the works knows that the background of time and space, costumes and costumes are all things to sell dog meat. Silver Soul has created a unique theme of sci-fi funny times drama, which is an alternative to "no lower limit".

The story is set in Edo City in the later period of the Edo shogunate in Japan. It is called "Edo" in the story. It is a utopian world in which aliens suddenly come and demand the founding of the shogunate, thus making Edo rapidly modernized and interstellar. Therefore, "Edo" has become a strange fusion, with the foundation of the shogunate and the "modernization" of Tokyo later. Local customs, modern technology and future elements create a fresh and wonderful atmosphere.

In the world of Edo, you can see not only warriors and ninjas with moon heads in ancient times, but also televisions, cars and even mobile phones.

In such a messy setting, there is such a "everything room" that takes all the jobs. Sakata Gintoki, Shimura Shinpachi and Shenle run this "firm", and this "gang" has maintained a unified style in all chapters — — Poisonous tongue, spit, nonsense, whimsical.

This is a cartoon that is ready to "spoof" at any time. Although it occasionally inserts some chapters that "comprehend" life, it is funny that is its most essential and attractive element.

After the serialization opened the market, the animated TV version once again expanded the influence of the works. Not every cartoon that can be broadcast on TV can get several times the eyeball economy, but "Silver Soul" can, because it is a work that breaks through the "dimensional wall" itself.

If we are still surprised by the occasional appearance of several famous artists’ names in the movie, the Silver Soul can give you a more direct feeling. Its works are almost closely related to current events, and we often invite popular artists in reality to make guest appearances. For example, Oguri Shun, the actor of this live-action version, appeared in comics with the role of "Oguri Shun’s help".

It can be said that "Silver Soul" connects the three-dimensional world in the form of the second dimension, and Otawa’s current world and popular news have greatly expanded its fan base.

Plus the author who never shows up — — Hideaki Sorachi, the "orangutan", is quite a person who can create a topic, and the "wind" of Silver Soul has long been a cultural form of speaking and spitting on the new media platform.

When a work can touch the cutting edge of the trend and become a real-time writing of a culture, it is time to hold it on a bigger stage.

Next page:Movies — — Diffuse theme breakthrough+luxury card lineup

1.sock away
save money

You should sock away a certain amount each month.
You should save a sum of money every month.

2.live from hand to mouth
Earn from hand to mouth

Bob had a little money socked away, so he didn’t have to live from hand to mouth.
Bob saved a little money, so his life was passable.

3.live off the fat of the land
Live on the food produced by the land

How hard can it be to strike out on your own and live off the fat of the land?
How hard do you have to eat on the ground?

4.make hay while the sun is shining
Make money or save money at the first opportunity.

While he had been successful at his job, he had made plenty of hay while the sun was shining.
He succeeded in his work and saved a lot of money.

5.in the twinkling of an eye
In an instant, blink of an eye.

Things could go terribly wrong in the twinkling of an eye.
Things get messy in the blink of an eye.

6.as free as a bird
free and easy

I found the reasons for his decision to throw in the towel and become free as a bird compelling.
After I found out his reason for giving up, I was no longer free.

7.get one’s ducks in a row
Be fully prepared to accomplish something.

Bob was very careful not to let on what he was thinking to anyone until he got all his ducks in a row.
Bob was very careful. He didn’t tell anyone what he thought until he was fully prepared.

8.salt of the earth
Salt of the Earth

Bill was salt of the earth.
Bill is a social elite.

9.on the spur of the moment
act on impulse

He knew that such a decision couldn’t be made on the spur of a moment.
He knows that he can’t make a decision on impulse.

10.by the seat of one’s pants
By skill, by intuition

He did wonder if things might be a bit more interesting if he gave living by the seat of his pants a go.
He wondered if it would be more interesting if he had made a living by his skill.

11.money to burn
Money to burn

Sure, he never had money to burn, but he managed to get by.
Of course, he never ran out of money, but he succeeded.

12.the powers that be
Refers to the person in power

Certainly, he never questioned the powers that be.
Of course, he never questioned those in power.

13.tag along
Tail others

Bill repeatedly told Bob that tagging along with everyone else would eventually get boring.
Bill told Bob again and again that it was boring to follow others.

14.throw in the towel
give up

I found the reasons for his decision to throw in the towel and become free as a bird compelling.
After I found out his reason for giving up, I never had any worries again.

15.jack-of-all-trades
A person who wears many hats.

Bill made his living as a jack-of-all-trades.
Bill wears many hats in order to make a living.

16.not able to see the forest for the trees
| Too obsessed with details, leading to the neglect of more important parts.

The more he pondered the idea the more he came to realize that he wasn’t able to see the forest for the trees.
The more he thinks about it, the more he feels that he has neglected the really important part because he is obsessed with details.

17.tilt at windmills
Fight an imaginary enemy or threat

He still felt he was tilting at windmills.
He still feels that he is fighting an imaginary enemy.

18.get a new lease on life
Take a new attitude towards life.

These memories of Bill came flooding back as Bob began to to prepare to get a new lease on life.
When Bob decided to start his life again, those memories of Bill poured in again.

19.the prime of life
The heyday of life

However, Bob was in the the prime of life and he was ready for adventure.
However, Bob is now in his prime, and he is ready for the adventure.

20.throw something down the drain
waste

How can you throw all you’ve worked for down the drain?
How can you waste the fruits of your labor?

21.lose one’s marbles
Fall into madness

He’s lost his marbles.
He is really crazy.

practise

?He’s a smart man because he has ____________ a lot of money for his retirement.

?I’m sure you’l feel _________________ once you graduate from college.

?Ever since I got the new job, I feel like I’ve gotten _________________.

?You’ll be surprised how quickly your child will grow up. It sometimes seems that it happened ____________.

?My grandfather was a ______________________. He did everything!

?Too many people around the world have to ____________________. It’s horrible!

?Of course, ___________________ do nothing to help the truly needy.

?Sometimes it seems like I’m ________________ by trying to start a new business.

answer

?socked away

?as free as a bird

?a new lease on life

?in the twinkling of an eye

?jack-of-all-trades

?live from hand to mouth

?the powers that be

?tilting at windmills

(Source: Hujiang English Editor: Julie)

Sichuan online reporter Chen Bihong

How fragrant is Sichuan food? How high is the status of Jianghu? On the first day of the selection of 100 "Tianfu Famous Cuisine",Within 10 hours, the number of voters quickly broke through 100 thousand.The rocket speed, once again strength answered this question.

Poke pictures to vote ↓ ↓ ↓

At 9: 00 am on September 1st, a large-scale online voting activity of "Tianfu Famous Cuisine" in 2021 "Weimei Sichuan" Chuanpai Restaurant hosted by Sichuan Daily and Sichuan Online was officially launched. As of 19: 00 pm that day, the total number of people who participated in online voting has exceeded 100,000, and the number is still rising rapidly. This number of rushing forward is a vivid representation of the enthusiasm and love of netizens for Sichuan cuisine ~

Look here, the stewed chicken with Morchella is golden and shiny, the softness of the chicken and the mellow smell of wild mushrooms are mouth watering; Look over there, Tibetan hot pot is spicy and delicious, and preserved meat and mountain rape exude refreshing natural flavor in hot soup; There are also grilled chicken, beef with juice, diced yellow pepper, crispy fish and shredded rabbit … … Of course, there are Hua Dan Sichuan Cuisine, kung pao chicken, Fish-flavored shredded pork and so on. No wonder some netizens exclaimed: "So many Sichuan Cuisine are all rushed up, which is completely overwhelming!"

Many sharp-eyed netizens found that the voting process is not only eye-catching, but also contains a bigger secret: after opening the pictures of each dish, you can immediately see the cooking technology and process, nutritional value analysis and so on of each Sichuan dish, as well as a complete teaching video of the master! Bashi needs it or not.

On the first day of voting, in the mountain-high message and comment area, netizens expressed their love for Sichuan cuisine: "Sichuan cuisine praises and praises", "There are too many varieties and want to vote", "Oh, my God, there are too many delicious mouths" and "Don’t stop me and rush all the way to the fat man’s road!" … … Joy and delicacy became the main theme of the first day of voting.

After reading 212 candidate dishes of "Tianfu Famous Cuisine", which ones do you like best? Don’t hesitate to vote for your favorite Sichuan food and enjoy yourself in the food world in the coming week.

Take a look, taste, learn and do, which is the happy essence of enjoying 100 "Tianfu famous dishes" selection activities.