Emergency public relations： creating a new height of genre drama creation

　　In recent years, with the description of real life and the restoration of hot spots of the times, realistic works often detonate social topics and enjoy high ratings. Among them, the industry drama that reveals the inside story of the industry and tells the story of the workplace is a hot topic, covering many types of industries such as finance, lawyers, real estate, brokerage and public relations, but it is still a minority that can truly present the industry ecology and break through the expression boundary. Recently, the public relations industry drama "Emergency Public Relations", which was broadcasted on CCTV-8 and Youku platform, achieved a breakthrough.

　　As the saying goes, "amateurs watch the excitement and experts watch the doorway". From the perspective of watching the excitement, the work with gorgeous appearance and rich content is often the type targeted by industry drama creators, and public relations is one of them. Public relations, in the public’s cognition, is often well-dressed, complicated, powerful and mysterious. Public relations industry dramas seize the public’s curiosity, often start with hot events that focus on disputes and multi-party games, create story scenes with strong conflicts and strong dramatic reactions, and devote themselves to showing the decisive strength and resolute action of public relations people, thus mobilizing the audience’s enthusiasm for watching. For example, last year’s hit public relations industry drama "Perfect Relationship" started with the star derailment event that netizens are most keen on watching, showing how public relations people can help artists avoid being tracked by reporters in a short time, give the best plan, coordinate the relationship among the three, and finally calm down the whole process of public opinion crisis. The whole process is both exciting and realistic, and it is very enjoyable to watch. However, after watching it, how to dig deep into the industry and show the doorways of the workplace is often overlooked, which is why domestic industry dramas are often criticized for being vain and ungrounded.

　　Domestic public relations industry, as a new industry with the development of China’s modern economy, has gone through 40 years of initial and development before it came out of the misunderstanding of colored glasses. Behind it, countless public relations people fought day and night to vindicate it. The efforts and struggles behind them, their ordinary and greatness need to be presented more in public relations dramas, and there are more stories to be seen in this industry. Taking the story of crisis public relations expert Lin Zhongshuo as an incision, Emergency Public Relations tells the hardships behind his game with all parties and the resolution of the crisis, showing the ideal light of "Lin Zhongshuo" sticking to purity and justice and keeping the pulse at the bottom line, and opening up a new height of public relations type TV drama creation.

　　First, the integration of small details and big events makes the story more credible. Good details are the nectar of the story, which can expand the connotation of the story. Emergency Public Relations mostly involves big brands and big events, but in creation, it pays great attention to the control of details, thus reducing the sense of distance and strangeness between the public relations industry and the public and making it more sensible. For example, in the second case of the play, a middle-aged man who was under the pressure of supporting his family died of cancer, and the fact that he had been overworked under the wolf culture for a long time was also exposed, but he was dismissed because he could not meet the KPI requirements. Subsequently, an article by WeChat official account, Anxiety of the Quasi-Middle Class, triggered further fermentation of public opinion, and the content of this article, for example, caused a sensation in reality many times, which made the audience feel strongly substituted. Many netizens even discussed hot topics such as 996, 007 and middle-aged unemployment in the barrage area, just like the debate scene. There are many details like this. For example, every time a crisis occurs, netizens who seem to copy Weibo’s comments comment on the scene, such as various workplace concerns. Lin Zhongshuo joined the company as an airborne leader, and his colleagues who were forced to transfer to other departments were dissatisfied. Some colleagues clamored that they would rather leave their jobs than enter the new department, while savvy colleagues said: We are just surprised. Come and find out the situation. Others are making trouble, which has nothing to do with us. Netizens commented, "It’s too real. Who installed a camera in our company?" These vivid details pave the way for the conflict trend of every major event, which makes the play have a real sense of modern workplace.Characters are also more representative.

　　Second, individuals and groups reflect each other, showing the complex humanity behind multiple games. Public relations, also known as public relations, also means that it involves both individuals and the public as a whole, and is closely related to everyone in society. How to show the complexity of human nature behind it is the key to the deep development of the play. As a crisis public relations agent, Lin Zhongshuo should safeguard the interests of customers, but at the same time he also insists on justice in his heart. As a media person who upholds justice, Xu Wenwen also needs to consider that one of her articles may become a knife that hurts people. Lawyer Yuan Wei often has conflicts between truth and jurisprudence. The public, too, was able to avenge the victims in anger yesterday, but it may also change its direction in tomorrow’s changing information and become the perpetrators of cyber violence. "Emergency Public Relations" presents the struggles and thoughts of different individuals and groups in one case after another, and also makes the off-screen audience further reflect on themselves, how to make their own choices and whether their ideas are objective enough before complicated situations. For example, the third case of the play. The case revolves around the sexual assault of a guest in Diyun Hotel by a waiter. Through investigation, Lin Zhongshuo found that behind it was a "rape performance" made by his competitor Fang Li and Yizhuang Hotel. His assistant tracked down the actress in this incident. The actress was upset because of the public opinion of the incident and thought of her ideal decision to be an actor. However, the actor in this incident would rather admit sexual assault than confess because the other party paid off his gambling debts.Considering that the incident has no room for change, in order to calm the crisis as soon as possible, Lin Zhongshuo and Diyun Hotel can only choose to bear the consequences of the incident, and the relevant responsible persons voluntarily resign and strengthen further rectification. Among them, the incident is not without a chance to make a comeback. Xu Wenwen wanted to reverse public opinion through interviews with actresses, but she chose to give up considering that the fate of an actress was ruined. Lin Zhongshuo’s assistant found evidence that Fang Li and Yizhuang Hotel joined forces, but this incident would affect her good friend’s ability to stand in the industry from now on, and Lin Zhongshuo also gave up. In this incident, human nature is facing many tests, and finally it can only seek a compromise balance. The proposition left to the public is that if public opinion is more rational, there may be better choices. "This drama is a panoramic observation of social events from the perspective of crisis public relations industry, such as domestic violence, hotel safety accidents, lack of emotional education, cyber violence, etc., which is more or less connected with the social hotspots I usually pay attention to. We hope to guide the audience to look at and discuss these hot events rationally, get some insights, and make some changes in action. "As Huang Xiaoming said in an interview, changes in groups will give individuals more possibilities.

　　Third, the industry is related to industry values, and the ideals and beliefs of the workplace are tapped. The significance of the existence of industry drama is not limited to telling some dramatic stories, but should show the values and professional ideals that the industry should have and give everyone who works hard in ordinary posts a sense of identity. This is the energy that industry drama should have. This is also the reason why "Emergency Public Relations" is different from ordinary public relations dramas. The whole drama has always been committed to the transmission of industry values. At the beginning, the play put forward the meaning of public relations. "What’s the point of public relations if it only considers the interests of customers and doesn’t consider the public interests?" In the first incident, international airlines ignored the rights and interests of customers and blindly pursued interests. Facing this incident, reporter Xu Wenwen mentioned the issue of values in a conversation with Lin Zhongshuo. If everyone ignored the positive values for the benefit, what would the world be like? In the end, due to the high profile and interest-oriented values of international aviation, Lin Zhongshuo gave up this customer, and also guided Xu Wenwen to attack international aviation from the perspective of monopoly, and finally made it withdraw from the Asia-Pacific market. In the second case, the corporate wolf culture was criticized for overemploying people. General manager Hua made no apologies for the dismissal of middle-aged employees, and even accused the employees’ families of extortion after their death from cancer, which made public opinion stunned. Lin Zhongshuo tried his best after the notice of termination was issued by General Manager Hua, and finally persuaded him to withdraw the charges against his family members by showing General Manager Hua that it was not easy for middle-aged employees to take care of their relatives.All this has long gone beyond the scope of public relations, but this is the humanistic care that public relations people should have. As the opposite of the drama’s values, Fang Li has dealt a fatal blow to many enterprises through unfair competition by unscrupulous means for profit, but he has sold clients’ stocks through securities lending and illegally made profits. Therefore, both his father-in-law and his former boss look down on him. His existence highlights the value of people like Lin Zhongshuo, and further emphasizes the importance of a sense of justice and responsibility in the workplace. I believe that with the development of the plot, he will also be reviled.

　　360 lines, all lines are wonderful. I believe that with the breaking of high-quality industry dramas such as Emergency Public Relations, more creators will be awed by the creation of industry dramas, respect the ordinary persistence of everyone in the workplace, show every effort behind success, and light a beam of light for those who are struggling silently.