Measures for the Administration of Internet Advertising

(Promulgated by Order No.72 of the State Administration of Market Supervision on February 25, 2023 and effective as of May 1, 2023)

 

　　the first　In order to regulate Internet advertising activities, protect the legitimate rights and interests of consumers, promote the healthy development of Internet advertising industry, and maintain the market economic order of fair competition, these Measures are formulated in accordance with the Advertising Law of People’s Republic of China (PRC) (hereinafter referred to as the Advertising Law), the Electronic Commerce Law of the People’s Republic of China (hereinafter referred to as the Electronic Commerce Law) and other laws and administrative regulations.

　　the second　In People’s Republic of China (PRC), the provisions of the Advertising Law and these Measures shall apply to commercial advertising activities that directly or indirectly promote goods or services in the form of words, pictures, audio, video or other forms by using Internet media such as websites, webpages and Internet applications.

　　Laws, administrative regulations, departmental rules, mandatory national standards and other relevant provisions of the state require information to be displayed, marked and informed, in accordance with its provisions.

　　Article　Internet advertising should be true and legal, adhere to the correct orientation, and express the advertising content in a healthy form, which is in line with the requirements of socialist spiritual civilization construction and the promotion of Chinese excellent traditional culture.

　　Advertising activities using the Internet shall abide by laws and regulations, be honest and trustworthy, and compete fairly.

　　The state encourages and supports public service advertising activities on the Internet, spreads socialist core values and Chinese excellent traditional culture, and advocates civilized fashion.

　　Article 4　Natural persons, legal persons or other organizations that use the Internet to publish advertisements for advertisers or advertising agents entrusted by advertisers shall apply the provisions of the Advertising Law and these Measures on advertisement publishers.

　　The provisions of the Advertising Law and these Measures on Internet information service providers shall apply to natural persons, legal persons or other organizations that provide information services through the Internet; Engaged in Internet advertising design, production, agency, release and other activities, shall apply the provisions of the Advertising Law and these Measures on advertising agents, publishers and other subjects.

　　Article 5　Advertising industry organizations shall, in accordance with laws, regulations, departmental rules and articles of association, formulate industry norms, self-discipline conventions and group standards, strengthen industry self-discipline, guide members to actively practice socialist core values, engage in Internet advertising activities according to law, promote integrity building and promote the healthy development of the industry.

　　Article 6　No unit or individual may use the Internet to design, produce, act as an agent or publish advertisements for products or services whose production and sale are prohibited by laws and administrative regulations, or for goods or services whose advertising is prohibited.

　　It is forbidden to use the Internet to publish tobacco (including electronic cigarettes) advertisements.

　　It is forbidden to use the Internet to publish prescription drug advertisements. Where there are other provisions in laws and administrative regulations, such provisions shall prevail.

　　Article 7　Advertisements that should be examined according to laws and administrative regulations such as advertisements for medical treatment, medicines, medical devices, pesticides, veterinary drugs, health foods and formula foods for special medical purposes shall be examined by the advertisement examination organ before publication; Without review, it shall not be published.

　　Internet advertisements subject to censorship shall be published in strict accordance with the contents examined and approved, and shall not be edited, spliced or modified. If the contents of advertisements that have been examined and approved need to be changed, they shall re-apply for advertisement examination.

　　Article 8　It is forbidden to publish advertisements for medical treatment, medicines, medical devices, health foods and formula foods for special medical purposes in disguised form by introducing health and health preservation knowledge.

　　When introducing health and health preserving knowledge, the address, contact information, shopping links and other contents of commodity operators or service providers related to medical treatment, medicines, medical devices, health food and formula food for special medical purposes shall not appear on the same page or at the same time.

　　Article 9　Internet advertisements should be identifiable and enable consumers to identify them as advertisements.

　　For the goods or services ranked by bidding, the advertisement publisher should clearly mark "advertisement", which is obviously different from the natural search results.

　　Except in cases where laws and administrative regulations prohibit the publication or disguised publication of advertisements, if a commodity or service is promoted through knowledge introduction, experience sharing, consumption evaluation and other forms, and a shopping link is attached, the advertisement publisher shall clearly indicate "advertisement".

　　Article 10　When publishing Internet advertisements in the form of pop-ups, advertisers and advertisement publishers shall clearly mark the closure sign to ensure one-click closure, and shall not have any of the following circumstances:

　　(1) The advertisement can only be closed if there is no closing sign or the time is over;

　　(two) the closure sign is false, unclear or difficult to locate, etc., which sets obstacles for the closure of advertisements;

　　(three) to close the advertisement, it must be clicked twice or more;

　　(four) in the process of browsing the same page and the same document, continue to pop up advertisements after closing, which will affect the normal use of the network by users;

　　(five) other acts that affect the one-button closure.

　　The provisions of the preceding paragraph shall apply to the open-screen advertisements displayed and released when the Internet application is started.

　　Article 11　Do not cheat or mislead users to click or browse advertisements in the following ways:

　　(a) false system or software update, error reporting, cleaning, notification and other tips;

　　(two) false signs such as playing, starting, pausing, stopping and returning;

　　(3) False reward promises;

　　(four) other ways to deceive and mislead users to click and browse advertisements.

　　Article 12　Advertisements for medical treatment, medicines, health foods, formula foods for special medical purposes, medical devices, cosmetics, alcohol, beauty, and online game advertisements that are not conducive to the physical and mental health of minors shall not be published on websites, webpages, internet applications, WeChat official account and other Internet media aimed at minors.

　　Article 13　Advertisers should be responsible for the authenticity of Internet advertising content.

　　When an advertiser publishes an Internet advertisement, the subject qualification, administrative license, citation content, etc. shall meet the requirements of laws and regulations, and the relevant certification documents shall be true, legal and effective.

　　Advertisers can publish their own advertisements through self-built websites, their own clients, Internet applications, WeChat official account, online shop pages and other Internet media, or they can entrust advertising agents and publishers to publish advertisements.

　　Advertisers who publish Internet advertisements by themselves shall comply with the requirements of laws and regulations, establish advertisement files and update them in time. The relevant files shall be kept for not less than three years from the date of termination of advertising.

　　When an advertiser entrusts to publish an Internet advertisement, it shall notify the advertising agents and publishers who provide services to it in a timely manner in written form or in other ways that can be confirmed.

　　Article 14　Advertising agents and publishers shall, in accordance with the following provisions, establish, improve and implement the registration, audit and file management system for Internet advertising business:

　　(a) check and register the real identity, address and effective contact information of advertisers, establish advertising files and regularly check and update them, and record and save relevant electronic data of advertising activities; The preservation time of relevant files shall be no less than three years from the date of the end of advertising;

　　(2) Examining relevant supporting documents and checking the contents of advertisements. Advertising agents shall not provide design, production or agency services for advertisements with inconsistent contents or incomplete supporting documents, and advertisement publishers shall not publish them;

　　(three) equipped with advertising audit personnel familiar with advertising laws and regulations or set up advertising audit institutions.

　　The term "identity information" as mentioned in these Measures includes name (name), unified social credit code (ID number), etc.

　　Advertising agents and publishers shall, in accordance with the law, cooperate with the Internet advertising industry survey conducted by the market supervision and management department and provide true, accurate and complete information in a timely manner.

　　Article 15　Where an Internet advertisement is published by means of algorithmic recommendation, the relevant rules of algorithmic recommendation service and advertisement delivery records shall be recorded in the advertisement file.

　　Article 16　Internet platform operators shall take measures to prevent and stop illegal advertisements in the process of providing Internet information services, and abide by the following provisions:

　　(1) Recording and preserving the true identity information of users who use their information services to publish advertisements, and the information recording and preservation time shall be no less than three years from the date of the end of information service provision;

　　(two) to monitor and investigate the contents of advertisements published by using its information services, and if illegal advertisements are found, necessary measures such as notice to correct, delete, block and disconnect the publishing links shall be taken to stop them, and relevant records shall be kept;

　　(three) to establish an effective mechanism for accepting and handling complaints and reports, set up a convenient entrance for complaints and reports, or publish the way of complaints and reports, and accept and handle complaints and reports in a timely manner;

　　(four) shall not obstruct or hinder the market supervision and management departments to carry out advertising monitoring by technical means or other means;

　　(5) Cooperate with the market supervision and management departments to investigate illegal Internet advertisements, and take timely technical measures to preserve evidence materials suspected of illegal advertisements according to the requirements of the market supervision and management departments, and truthfully provide the true identity information of relevant advertisement publishers, advertisement modification records and transaction information of related commodities or services;

　　(six) according to the service agreement and platform rules, users who use their information services to publish illegal advertisements shall be warned, suspended or terminated.

　　Article 17　The use of the Internet to publish and send advertisements shall not affect users’ normal use of the Internet, and shall not insert bidding advertisements into the results of searching government service websites, webpages, Internet applications, WeChat official account, etc.

　　Without the user’s consent, request or clear refusal, no Internet advertisement shall be sent to his means of transportation, navigation equipment, smart home appliances, etc., and no advertisement or advertisement link shall be attached to the e-mail or Internet instant messaging information sent by the user.

　　Article 18　When publishing Internet advertisements with links, advertisers, advertising agents and advertisement publishers should check the advertising contents related to front-end advertisements in the next link.

　　Article 19　Where a commodity seller or service provider promotes a commodity or service through live Internet broadcast, which constitutes a commercial advertisement, it shall bear the responsibilities and obligations of the advertiser according to law.

　　If the operator of the live broadcast room is entrusted to provide advertising design, production, agency and publishing services, it shall bear the responsibilities and obligations of the advertising operator and publisher according to law.

　　Live marketing personnel who are entrusted to provide advertising design, production, agency and publishing services shall bear the responsibilities and obligations of advertising operators and publishers according to law.

　　Live marketing personnel who recommend and prove goods and services in their own names or images, which constitute advertising endorsements, shall bear the responsibilities and obligations of advertising spokespersons according to law.

　　Article 20　Administrative penalties for illegal Internet advertisements shall be under the jurisdiction of the market supervision and administration department where the advertisement publisher is located. Where it is difficult for the market supervision and administration department where the advertisement publisher is located to have jurisdiction over advertisers, advertising agents, advertising spokespersons and Internet information service providers in different places, it may transfer the illegal situation to the market supervision and administration department where it is located for handling. If the advertising spokesperson is a natural person, the location of the agency providing brokerage services for the advertising spokesperson, the domicile or habitual residence of the advertising spokesperson shall be its location.

　　Where the market supervision and management department of the place where the advertiser is located or where the advertising operator is located first discovers illegal clues or receives complaints or reports, it may also exercise jurisdiction.

　　The implementation of administrative penalties for advertisers to publish illegal advertisements by themselves shall be under the jurisdiction of the market supervision and management department where the advertisers are located.

　　Article 21　The market supervision and management department may exercise the following functions and powers according to law when investigating and handling illegal Internet advertisements:

　　(a) to conduct on-site inspection of places suspected of engaging in illegal advertising activities;

　　(2) Asking the party suspected of violating the law or its legal representative, principal responsible person and other relevant personnel, and investigating the relevant units or individuals;

　　(three) require the parties suspected of violating the law to provide relevant documents within a time limit;

　　(4) consulting and copying contracts, bills, account books, advertising works and Internet advertising-related data related to suspected illegal advertisements, including saving Internet advertising content by means of screen capture, screen recording, webpage retention, photographing, audio recording and video recording;

　　(5) sealing up and detaining advertising articles, business tools, equipment and other property directly related to suspected illegal advertisements;

　　(six) ordered to suspend the publication of suspected illegal advertisements that may cause serious consequences;

　　(seven) other functions and powers as prescribed by laws and administrative regulations.

　　When the market supervision and management department exercises the functions and powers stipulated in the preceding paragraph according to law, the parties concerned shall assist and cooperate, and shall not refuse, obstruct or conceal the real situation.

　　Article 22　The technical monitoring records of Internet advertisements by market supervision and management departments can be used as evidence for administrative punishment or administrative measures against illegal advertisements.

　　Article 23　Violation of the provisions of Article 6 and Article 12 of these Measures shall be punished in accordance with the provisions of Article 57 of the Advertising Law.

　　Article 24　Anyone who, in violation of the provisions of Article 7 of these Measures, publishes an Internet advertisement without review or according to the content approved by the advertisement review shall be punished in accordance with the provisions of Article 58 of the Advertising Law.

　　Article 25　In violation of the provisions of Article 8 and Article 9 of these measures, advertisements for medical treatment, medicines, medical devices, health foods and formula foods for special medical purposes are published in disguised form, or Internet advertisements are not identifiable, and shall be punished in accordance with the provisions of the third paragraph of Article 59 of the Advertising Law.

　　Article 26　Whoever, in violation of the provisions of Article 10 of these Measures, publishes Internet advertisements in the form of pop-ups and so on, without clearly indicating the closure sign, ensures one-click closure, shall be punished in accordance with the provisions of the second paragraph of Article 62 of the Advertising Law.

　　Advertisers who commit the acts specified in the preceding paragraph shall be ordered by the market supervision and administration department at or above the county level to make corrections, and those who refuse to make corrections shall be fined between 5,000 yuan and 30,000 yuan.

　　Article 27　In violation of the provisions of Article 11 of these Measures, deceiving or misleading users to click and browse advertisements, if there are provisions in laws and administrative regulations, such provisions shall prevail; Where there are no provisions in laws and administrative regulations, the market supervision and management department at or above the county level shall order it to make corrections, and impose a fine of not less than 5,000 yuan but not more than 30,000 yuan on advertisers, advertising agents and publishers.

　　Article 28　In violation of the provisions of the first paragraph of Article 14, Article 15 and Article 18 of these measures, advertising agents and publishers fail to establish and improve the advertising business management system according to the provisions, or fail to check the advertising content, they shall be punished according to the provisions of the first paragraph of Article 60 of the Advertising Law.

　　In violation of the provisions of the fourth paragraph of Article 13, Article 15 and Article 18 of these measures, advertisers fail to establish advertising files according to the provisions, or fail to check the contents of advertisements, the market supervision and management departments at or above the county level shall order them to make corrections and may impose a fine of not more than 50,000 yuan.

　　Advertisers, advertising agents and publishers can prove that they have fulfilled relevant responsibilities, take measures to prevent the linked advertising content from being tampered with, and provide the real name, address and effective contact information of the subject of illegal advertising activities, and can be given a lighter, mitigated or no administrative punishment according to law.

　　In violation of the third paragraph of Article 14 of these measures, advertising agents and publishers refuse to cooperate with the Internet advertising industry survey conducted by the market supervision and administration department, or provide false information, the market supervision and administration department at or above the county level shall order them to make corrections and may impose a fine of not less than 10,000 yuan but not more than 30,000 yuan.

　　Article 29　Internet platform operators violate the provisions of Item 1, Item 3 to Item 5 of Article 16 of these Measures, and if there are provisions in laws and administrative regulations, such provisions shall prevail; Where there are no provisions in laws and administrative regulations, the market supervision and management department at or above the county level shall order it to make corrections and impose a fine of not less than 10,000 yuan but not more than 50,000 yuan.

　　Internet platform operators who violate the second paragraph of Article 16 of these Measures and know or should know that Internet advertising activities are illegal and will not be stopped shall be punished in accordance with the provisions of Article 63 of the Advertising Law.

　　Article 30　In violation of the provisions of the first paragraph of article seventeenth of these measures, if there are provisions in laws and administrative regulations, such provisions shall prevail; Where there are no provisions in laws and administrative regulations, the market supervision and management department at or above the county level shall order it to make corrections, and impose a fine of not less than 5,000 yuan but not more than 30,000 yuan on advertisers, advertising agents and publishers.

　　Whoever, in violation of the provisions of the second paragraph of Article 17 of these Measures, sends Internet advertisements to his means of transportation, navigation equipment, smart home appliances, etc. without the user’s consent, request or explicit refusal, shall be punished in accordance with the provisions of the first paragraph of Article 62 of the Advertising Law; If an advertisement or an advertisement link is attached to the e-mail or Internet instant messaging information sent by a user, the market supervision and management department at or above the county level shall order it to make corrections and impose a fine of not less than 5,000 yuan but not more than 30,000 yuan.

　　Article 31　The administrative punishment decision made by the market supervision and management department in accordance with the provisions of the Advertising Law and these Measures shall be publicized to the public through the national enterprise credit information publicity system according to law; If the nature is bad, the circumstances are serious, and the social harm is great, it will be included in the list of serious violations of law and dishonesty in accordance with the relevant provisions of the Measures for the Administration of the List of Serious Violations of Law and Trustworthiness in Market Supervision and Management.

　　Article 32　These Measures shall come into force as of May 1, 2023. The Interim Measures for the Administration of Internet Advertising promulgated by Order No.87 of the former State Administration for Industry and Commerce on July 4, 2016 shall be abolished at the same time.

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　　Graduates enter the Chiudaba Gymnasium on a department-by-department basis, while Ernest & Young Rui is only one person. During his four years as an undergraduate, he has become accustomed to such a scene.

　　The college leaders plucked the ears for Ernest & Young Rui, and the end of this session meant that he had officially graduated from Peking University with a happy expression on his face.

　　While waiting in line to take graduation photos, students from the school joked with him: "For a graduation ceremony alone, you are popular, and this bouquet of flowers is for you."

　　He was preparing to leave the school around July 10, and was going to pack his things in the dormitory into cardboard boxes. Because he was about to stay on campus for graduate school, his luggage could also be stored in the dormitory during the holidays.

　　After the graduation ceremony, Ernest & Young Rui went to meet their graduate advisor and left a selfie while passing by Peking University Library. He said that in the next five years, it will be his most frequent place.

　　Holding up his phone, looking up, looking up, smiling, this summer, on the banks of Weiming Lake, under the Boya Tower, in front of the library, and at the entrance of Yuanpei College, Ernest & Young Rui, a paleontology major at Peking University, completed one "graduation photo after another" in a standard selfie pose.

　　Like his senior sister Xue Yifan, who graduated two years ago, these photos also made Ernest & Young angry. Four years ago, when he was admitted to Yanyuan with the top 20 results in Guizhou Province, he did not expect that the future experience would be so special.

　　During high school, this boy from Guiyang was interested in physics, biology, Chinese, and history. After the college entrance examination, it was difficult to choose a professional direction, so he chose Yuanpei College as an experimental field for thorough training.

　　In the first two years of college, like other students in the college, he took a large number of general education courses. After studying courses such as "Paleontology", his interest in this direction gradually became stronger, so he chose to major in paleontology in his junior year and became the "only seedling" of this major. Since Peking University established this direction in 2008, only six graduates have graduated in total, which is known as "six generations of single biography".

　　一个人的专业，并非一个人的课堂。因为古生物学主要以化石为研究材料，小安选修了多门生物学、地质地层方面的课程，他经常同地球与空间科学学院和生命科学学院的学生同堂听课，讨论专业问题。他的跨学科导师团队也不简单，城市与环境学院的周力平和地球与空间科学学院的黄宝琦两位老师都曾指导他写论文。

　　生活中，与元培学院的同学为伍，学习上，则跟外院同学结伴，在别人看来似乎有些孤单割裂之感，小安却习以为常，“这让我在两边都能找到一定的归属感。”

　　在贵阳郊区长大的安永睿，从小就对山川、河流、大地等地质地貌感兴趣。对于世界的探索之心，在十几岁时便已萌发。初中时，小安经常独自出游，选择假期的一天，一早出发，晚上归家。踏遍农田，探访山林，走走城区，他总在寻找不一样的风景，几年下来，他的足迹已遍及贵阳周边十几个县市的200多个乡镇。

　　小安是个典型的南方男孩儿，外表斯文安静，说话语速较慢，笑起来还有些害羞。或许是为了弥补在专业上的孤单，他在社团活动中寻找自己的精彩。大二，他参与创建北大徒步爱好者协会，经常和大家一起去香山、妙峰山等地徒步，用双脚走上二三十公里，对他而言小菜一碟，他的最高纪录是在贵阳老家花一天时间走了80多公里。大四，他还加入北大最出名的社团山鹰社，去过雾灵山、百花山、海坨山等地拉练。小安也在提升自己的文艺细胞，他会唱京剧、昆曲、越剧和泉州南音。不过，大学四年，没能找到属于自己的坐在自行车后座的女孩，让他直呼“相当遗憾”。

　　如今，小安已保送北大城市与环境学院攻读直博学位，研究神秘的第四纪地质学方向，继续探寻古生物界的奥秘。他期待着，如自己喜欢的《原乡人》所唱的那般，“我走过丛林山岗，也走过白雪茫茫，看到了山川的风貌，也听到了大地在成长。”

The modern idol drama "Love in Spring", co-starred by Li Xian and Zhou Yutong, has officially ended. This drama was broadcast during the prime time of CCTV 8, and the ratings have been poor. Whenever there is no high-rated drama milk in front, it drops to 0.9 on average, and the lowest peak is about 0.7. Under the chassis of CCTV eight sets, it is a very low achievement to start with 1 casually and break 2 easily.

However, after it opened in Douban, everyone found that its score was not low, and 7.7 was a qualified modern idol drama. Therefore, Zhou Yutong, the heroine, is also said by everyone that no matter how popular she is, even after a circle of hot male artists cooperate, she is still cold.

The continuous ratings of Shangxing are all countdown.

If anyone’s brother and sister can have works to meet with you on CCTV, fans will inevitably take them out and brag about them. Especially under the background of the times when everyone shouts that broadcasting is victory, it is not easy to go to the stars, let alone be able to go to CCTV.

For example, even for top-class users like Andy and Dilraba, their TV series can be broadcast on Shangxing Channel, and it will take a long time for fans to set off firecrackers. Not to mention that if other idol artists can participate in the drama released by CCTV, they can’t walk sideways, because it shows that the drama is recognized from the production company to the content.

From last year to now, Zhou Yutong is an artist who has exported a lot. A modern idol drama "It’s just love", a costume drama "Young Tales of the Great Song Dynasty II", and then the just-concluded "Lover in Spring". Without kicking, there are new dramas, and all three of them met with you in front of the TV. However, the result of meeting is not so happy.

She and Leo starred in "Just Love", the hit period was Yunhe in 1875, and CVB was released in the eighth year. Well, let’s just say that the drama of falling in love is not in line with the audience of CCTV 8, and it is not to their appetite.

Then, a minority drama with a very good reputation, called the original team, was the same screenwriter as Joy of Life, and met with you at Hunan Satellite TV, the place with the largest young audience. In the end, CVB ratings are in the top five in the history of Hunan Satellite TV.

The just-concluded "Spring Lovers", eight sets of CVB of CCTV fell below 0.8, and the webcasting was not too bad, and it should be able to break 20 million. Although less than half a year has passed in 2024, it is obviously a countdown of CCTV eight sets. For two years, it’s the countdown of CCTV’s eight sets. I don’t know what Zhou Yutong thinks in his heart. Satellite TV itself is probably a sweat.

Acting skills pass CP is not enough.

Practically speaking, Zhou Yutong’s acting skills are not too bad. She even has the title of "chosen migrant worker" on a small book platform. Because most of the performances are modern dramas, the smell of social animals on my face makes everyone feel very real. She doesn’t have the grounding gas of a female star, and she has a badge around her neck, as if she really is an urban white-collar worker in the cubicle of an office building. In other words, people think that Zhou Yutong’s acting skills are up to standard, and people don’t play in the process of chasing plays. Zhou Yutong’s mouth spit out opinions and experiences about the workplace, which is not very contrary. However, we don’t think that the CP between Zhou Yutong and others is very impressive.

Far away, let’s take a recent play with Li Xian. There are a lot of kissing scenes between them, which is definitely a mutual pull between adults. Do what you have to do, it’s unambiguous. When the two actors went to sweep the building together during the TV series, Zhou Yutong and innocent girl, who had slightly curly hair and slim and beautiful figure, stood beside Li Xian, and the two men were beautiful. Do you feel CP? Absolutely, but it is far from the level of letting everyone go to the top, and it lacks the feeling of indescribable chemistry.

It is no wonder that people often say that CP sense is a kind of metaphysics, which is mysterious and wonderful. No matter what the audience does between two actors, a little subtle spark can make everyone intoxicated. Zhou Yutong, there is no such feeling, she is beautiful, she looks very tasty, and she stands with Li Xian very tasteful. However, this smell is not enough to make everyone feel infatuated and unable to stop.

The resources are ok, and sooner or later, the fire will come out.

Fortunately, Zhou Yutong’s resources are quite good. The reason for such a dense broadcast is that there has always been a drama at hand, and the cooperation is all popular actors, and the popular traffic of Leo, Li Xian and Song Weilong has swept past one by one.

The problem is that at this stage, everyone may be persistent actors, and they have to rely on CP to get angry. In fact, slowly, everyone will find that some people are not angry, which is also a way of fire. Everyone insists that they can’t spit out the fire, which is another kind of fire.

Native tree species refers to the natural distribution of trees in this area or the long-term growth of local trees. National Forestry and Grassland Administration recently released that China actively adopts native tree species and grass species to carry out afforestation and greening. At present, all the artificial afforestation in China basically uses native tree species.

National artificial afforestation basically uses native tree species.

Since 2021, National Forestry and Grassland Administration has approved 47 improved varieties of forest trees, all of which are native species. At present, 670 indemnificatory nurseries have been built in China, focusing on cultivating fine varieties and strong seedlings of native broad-leaved tree species, shrub species and high-quality economic forest species, with an additional seedling production capacity of nearly 100 million plants, thus ensuring the demand for native tree seedlings for national greening.

In promoting the construction of forest cities, National Forestry and Grassland Administration requires that native tree species should be the main species, and the utilization rate of urban native tree species should reach more than 80%, so as to increase the application of native tree species and grass seeds in urban greening.

National Forestry and Grassland Administration has instructed 29 provinces to issue a list of main native tree species, and made clear the suitable areas and suitable greening types of native tree species, which provided a basis for popularizing the use of native tree species. The "Reference List of Major Cultivated Precious Tree Species (2022)" was issued to guide all localities to actively cultivate local precious tree species.

Wangkui, Heilongjiang: Native Tree Species in Urban Greening and Forestry Engineering "Playing the Leading Role"

Wangkui County, Suihua, Heilongjiang Province, is an important commodity grain base in China and a key area for the construction of the "Three North" shelter forest system project. The local area combines urban greening with key forestry projects, afforesting according to local conditions, and building ecological barriers with native tree species.

CCTV reporter Shi Yuyu:The tree species used in the "Three North" shelter forest in Wangkui County, Suihua City, Heilongjiang Province is the native tree species Larix gmelinii, which has the characteristics of evergreen all the year round and tall trees, and can provide effective shelter for the farmland next to it.

Entering Wangkui County, a series of "landscape green corridors" came into view. Since it was incorporated into the "Three North" shelter forest construction project system, according to the long, cold and dry climate characteristics of northeast winter, the local area mainly planted native tree species with cold resistance, drought resistance and easy growth, and the utilization rate reached over 90%.

Zhang Jingbing, director of afforestation station of Forestry and Grass Bureau of Wangkui County, Suihua City, Heilongjiang Province:In the past, there was no such shelter forest. Because the wind blew our corn down, this phenomenon was called "wind scraping the ground". Now, with the shelter forest, this "wind scraping the ground" phenomenon has been greatly reduced.

After years of "Three North" shelterbelt construction, the farmland shelterbelt area in Wangkui County has reached 4,900 hectares, effectively sheltering 135,000 hectares of farmland, accounting for more than 95% of the county’s farmland area.

Not only did the "Three North" project choose native tree species, but also Wangkui basically used native tree species in urban greening. With the goal of "the city is in the forest, the road is in the green, the building is in the garden, and the people are in the landscape", the local green garden projects such as Wangkui Botanical Garden have been implemented.

Wang Shuqi, Deputy Director of Wangkui Garden Construction Service Center, Suihua City, Heilongjiang Province:The Botanical Garden covers an area of 450,000 square meters, all of which are local varieties, including spruce and Pinus sylvestris var. mongolica. It adapts to the local climate and grows vigorously.

At present, the urban greening coverage rate in Wangkui County is 40.38%, ranking first in Pingyuan County of Heilongjiang Province.

Sun Chenggang, Deputy Director of Wangkui Garden Construction Service Center, Suihua City, Heilongjiang Province:In combination with the construction of the "Three North" shelterbelt project, we adhere to the principle of respecting nature and adapting trees in suitable places, giving priority to the selection of excellent native tree species, so that urban residents can feel real benefits.

Shijiazhuang, Hebei province: strengthening scientific research and cultivation to improve the quality level of native tree species

In Shijiazhuang, Hebei Province, the research and application of local native tree species have been strengthened, new tree species and new strains have been cultivated, and the quality level of local tree species has been continuously improved.

The recent high temperature weather in North China has made the Woods in the park a good place for many citizens to enjoy the cool.

Shijiazhuang citizen Li Xupeng:The park is also tree-lined. Even in a high temperature day of more than 30 degrees Celsius, you won’t feel particularly hot and sunburned if you come here for a walk and enjoy the cool.

Shijiazhuang citizen Qiao Jing:Because its flowers in spring are very beautiful, I was attracted by this flower, and then I looked it up and found it was called a neem tree.

The neem tree mentioned by the citizens is an ancient native tree species, which was recorded in Qi Min Yao Shu in the 6th century A.D. and widely distributed in northern China.

However, in the long-term growth and development process, problems such as single variety and loose wood have also appeared in neem. In order to fully explore the excellent characteristics of this ancient native tree species, foster strengths and avoid weaknesses, a "research team for the development and application of neem germplasm resources" was established in the local area.

Tian Guoying, Dean of Shijiazhuang Agricultural and Forestry Research Institute, Hebei Province:Together with China Academy of Forestry, Hebei Normal University and other scientific research units and universities, we formed a research team to excavate and utilize the native tree species Melia azedarach, and cultivated 8 new varieties and strains successively.

Nowadays, in Shijiazhuang, there are more than 20 native tree species such as Melia azedarach, which are widely used. These native tree species have strong adaptability and resistance to the local growth environment, especially to extreme low temperature or high temperature. At the same time, it is easy to plant and has a high survival rate, which can maximize its own characteristics and meet the greening effect.

Fangchenggang, Guangxi: Casuarina equisetifolia, the "guardian of the sea", greening the city and coast.

Fangchenggang, Guangxi, located at the southernmost tip of Chinese mainland coastline, is a typical coastal city with Beibu Gulf in the south. Usually, the wind and sand in coastal cities are relatively heavy, so greening should not only pay attention to beauty, but also consider wind and sand fixation. Casuarina is an excellent tree species with three characteristics. Let’s get to know it together.

On the sea side of the West Bay in Fangchenggang City, Guangxi, rows of Casuarina trees grow along the coastline, forming a shelterbelt and a unique urban landscape. Casuarina equisetifolia is an evergreen tree of Casuarina, which is salt-tolerant and sand-resistant. It is a pioneer tree species in coastal shelterbelts and is known as a loyal "guardian of the sea".

Zhong Yu, Head of Garden Department of Fangchenggang City Management Supervision Bureau, Guangxi:Because its root system is very developed, it has a very good protective effect on wind, and its leaves are very thin, and it is a scale leaf, so its demand for water is much smaller than that of other broad-leaved trees, so its wind-proof and sand-fixing ability is very good.

Not only that, Casuarina grows rapidly, with a height of 30 meters. Coupled with its beautiful tree shape, Casuarina is also used as a street tree and has a good performance in urban greening.

Su Xuepeng, Director of Nursery of Forest Seed Breeding Center in Fangchenggang City, Guangxi: Especially in our coastal city, if it is a seawall or a beach, this kind of Casuarina tree is really beautiful.

According to the data provided by the garden department of Fangchenggang City, at present, more than 60% of the urban greening trees in Fangchenggang City are native trees like Casuarina. Because of their strong adaptability and strong resistance to natural disasters, native tree species are gradually showing their value with the increase of dosage.

Zhong Yu, Head of Garden Department of Fangchenggang City Management Supervision Bureau, Guangxi:The salinity and alkalinity in the urban mudflats are very high, and it is very difficult to survive by planting other trees. However, if Casuarina equisetifolia is planted, it can effectively form a certain green barrier, which can effectively increase the green quantity of our coastal cities.

(CCTV reporter Shi Yuyu Liao Wei, Liu Chang Suihuatai Shijiazhuang Taiwan)

Recently, one of Qian Aunt’s franchisees, the "Third Sister", broke the news on the Internet, saying that she had been losing money since she joined two Qian Aunt’s houses with an investment of 1.7 million yuan, and she was forced to close the store out of stock, so she had no choice but to speak online to defend her rights and accuse Qian Aunt of unreasonable joining policies and management problems, which caused widespread concern.

△ The Tik Tok account of "Silly Third Sister" is now "no such person"

In fact, this franchisee’s experience is not a case. On Baidu Post Bar, Tik Tok and other platforms, there are a lot of franchisees’ information about Aunt Qian.

Some people say that the store has been losing money since joining Qian Aunt, and the investment has reached 800,000 yuan. There are also franchisees who broke the news that they joined Qian Aunt, and they lost more than 200,000 yuan in two months of opening. Together with the previous investment, the overall loss has exceeded 700,000 yuan. At present, the store is in the process of transfer.

On platforms such as 58 City, you can also see a lot of transfer information about Aunt Qian. Some franchisees said that there were few transfers before last year, and some were internal transfers, but this situation has changed this year.

What happened to Qian Aunt, a star company that was robbed by capital and is expected to be listed on Hong Kong stocks this year?

Before answering this question, let’s take a look at how it started.

one

How did Aunt Qian get started?

Nine years ago, the founder of Qian Aunt opened a pork shop in a vegetable market in Dongguan. Because it advertised "No overnight meat", it affected other people’s business and was driven out of the vegetable market.

When Aunt Qian got off to a bad start in Dongguan, she moved to Shenzhen. In 2013, the first Qian Aunt in Shenzhen opened in Futian, and the slogan "Don’t sell overnight meat" quickly attracted the attention of local people. Since then, Aunt Qian has quickly opened more than 1,500 stores in Guangdong.

The rapid development of Aunt Qian has naturally attracted the attention of capital. During 2015-2019, Aunt Qian received five rounds of investment, including many star investment institutions. The latest financing took place in December last year, when Aunt Qian’s valuation reached 8.5 billion to 10 billion yuan.

△ Figure from the network

Driven by capital, Aunt Qian started a journey of crazy expansion. In November 2020, Aunt Qian entered Zhengzhou; In December 2020, he entered Beijing; In January 2021, she entered Tianjin, Fuzhou and other places: Aunt Qian is gradually moving from the region to the whole country.

According to official data, from July 2020 to February 2021, in seven months, the number of Qian Aunt’s stores expanded from 2,000 to 3,000, with an average of 142 stores opened every month.

Of course, the rapid expansion of Aunt Qian mainly depends on franchisees, and the proportion of its franchisees is close to 90%. Under the joining mode, Aunt Qian only needs to build a good supply chain, build a good model store and do a good job in attracting investment, so she can open a store quickly.

So, how much does it cost to join a money aunt?

2

How much does it cost to join Aunt Qian?

First of all, before opening a store, you need to pay the initial fee, deposit, decoration fee and so on. Each store has an initial fee of 30,000 yuan and a deposit of 40,000 yuan; The decoration fee is 200,000 to 300,000 yuan-some franchisees questioned that Aunt Qian’s decoration fee is too high, far exceeding the market price, which means that she wants to earn the franchisee’s money through the decoration fee.

Secondly, in order to ensure the passenger flow, Aunt Qian generally requires franchisees to find stores in prime locations, and the transfer fee of such stores is often as high as 100,000 yuan. Calculated, if a franchise store wants to open, the above expenses alone will reach 500,000 yuan.

Besides, to recruit a store manager, a division division and a shop assistant, franchisees need to pay Qian Dama a "service delivery fee" ranging from 6,000 yuan to 4,000 yuan and 800 yuan, and the wages of these people are calculated separately.

In this way, if you want to open a money aunt, you must have at least 550,000 yuan, which is obviously not a small number.

So, do you think you can make money by opening a business? Not really! And on the contrary, opening a business means paying more money!

three

Why did Qian Aunt’s franchisees lose blood?

After the store is opened, there will be a continuous brand use fee. For the income generated by franchisees before 19:00 every day, Aunt Qian should draw 1.5% of the turnover as the brand use fee.

For newly joined stores, three months before the opening of the store is the drainage stage, and Aunt Qian requires that the goods cannot be increased in price, but can only be "flat in and flat out". After the drainage, the price can only be raised after the sales amount reaches the standard set by the company, and the price increase is also strict.

Therefore, the phenomenon that money aunt is in the market is basically what franchisees throw out with real money every day. Moreover, such regulations have also caused a phenomenon: the more franchisees order after opening, the higher the cost, the more losses, and the faster franchisees may "die".

After the price can be raised, franchisees will face a very realistic problem: many people who buy meat and vegetables are aunts and grandmothers, who are very sensitive to the price. After the price is raised, they would rather go a little further to buy cheaper ones, resulting in a decrease in the passenger flow of Qian Aunt’s store, which in turn reduces the income.

△ Figure from the network

In addition, franchisees will also face increasing "involution".

There have been media reports that at the end of 2017, Aunt Qian has shortened the minimum distance of the store from 300 meters to 250 meters. In this way, the store density of Aunt Qian has increased, and the brand has started, but the regional protection has also weakened, the competition of franchisees has also intensified, and the profitability has naturally declined.

According to Qian Aunt’s franchisee, in the past, Qian Aunt asked for at least 1,500 households to choose a community, but now many communities can open stores as long as four or five hundred households. This kind of traffic simply cannot support the normal operation of a store. What’s more exaggerated is that two money aunts have been opened in many communities, and the internal competition is fierce, which has aroused the dissatisfaction of franchisees.

According to analysis, the reason why Aunt Qian wants to open stores intensively (for example, in Guangdong, the base camp, there are nearly 1,000 stores in Shenzhen and Guangzhou alone) is because of financial pressure to rush to the market; The more stores it opens, the more it earns under the condition of ensuring a certain net interest rate, but it just passes on the costs and sacrifices to franchisees.

Therefore, for Qian Aunt’s franchisees, the investment of 550,000 yuan to open a store is only the beginning, and the continuous loss is the normal state of many franchisees.

four

Franchisees are dissatisfied with Aunt Qian and these six points.

According to the Dining Book, in addition to the above, franchisees are mainly dissatisfied with Aunt Qian in the following aspects:

First, there are too many "must-haves". Aunt Qian has certain products in every store. These "certain products" are unified in the whole region, but the problem is that there are a large number of "certain products", and some "certain products" are not hot-selling goods. Many stores simply can’t sell them out, and the products that can’t be sold out will be discounted, which will eventually cause losses for the stores. Take beef as an example. Some franchisees said that Aunt Qian’s beef is not a hot commodity, and his daily loss in beef is as high as that in 200 yuan.

Aunt Qian has requirements for suppliers and the amount of goods they buy every day, and they can’t be returned after 12 noon. In this case, if you are not sure about the purchase quantity, it will easily lead to inventory, and the inventory will be discounted, and a discount will consume profits.

Second, the purchase price is too high. It is understood that Qian Aunt earns the most money from pork, but its pork price is about 20% higher than the normal price of foreign mining. In addition, Qian Aunt’s dishes in many places are purchased from nearby vegetable markets and then sold to franchisees at a higher price, which makes many franchisees unbearable.

Third, the fine is unreasonable. First, according to the regulations, franchisees can only purchase goods from headquarters. Once they are found to purchase goods from outside, they will be fined 20,000 yuan. Second, Aunt Qian has strict regulations on the goods that can’t be sold out, and she can’t sell them overnight, not even eggs. The franchisee "Sanjie" at the beginning of the article, her employee was fined once for selling eggs overnight.

Interestingly, after the "Three Sisters" exposed Qian Aunt on the Internet, Qian Aunt’s South China area adjusted the fine amount the next day, and the fine amount directly dropped from 20,000 to 10,000 yuan.

△ Screenshot of Tik Tok of "Silly Third Sister"

Fourth, increase the amount privately. According to the franchisees, many stores of Aunt Qian have been "privately added", and no matter whether the store wants it or not, it will be added to the store privately. During the Dragon Boat Festival, many stores suffered great losses because of selling zongzi. Some stores bought two zongzi, but when they received the goods, they received more than 20 pieces, which could not be sold at all.

Fifth, order less. It is understood that the daily order quantity of the store is between 300 and 400 pieces. After being delivered to the store, the franchisee can’t check them one by one at the first time, which will cause losses. For example, four watermelons were ordered, but only three were actually delivered. This kind of scene is more common, and it also gives many franchisees a headache.

Sixth, internal corruption. According to a franchisee in Shenzhen, Qian Aunt’s shop was recommended by the company, and the price was also negotiated by the company. Finally, the rental price for the franchisee was 28,400 yuan/month, and later the franchisee directly negotiated with the landlord for 20,000 yuan/month (the price to be transferred). Because the rent of the store was raised, Aunt Qian’s development department also charged a "tea fee" of 14,000 yuan, and the franchisee had to pay the company a "site selection fee". The practice of "eating at both ends" in the development department makes franchisees very speechless.

five

There is not much time left for aunt Qian.

In the final analysis, the reason why franchisees don’t make money is due to the blind expansion of Aunt Qian. Its supply chain in many places is not perfect, and the cost for franchisees is too high.

Guangdong is Qian Aunt’s base camp, and there are enough stores here to form a scale effect, so that Qian Aunt has bargaining power on the upstream, which can reduce costs and leave profit space for franchisees. But in other places, this model has encountered challenges.

Aunt Qian’s crazy expansion in the country seems to be a lot, but on average, in every city, the number is not much. In this case, the bargaining power is limited when purchasing from local suppliers, and the cost cannot be suppressed. The cost can’t be suppressed, but to ensure its own profit space, it can only be passed on to franchisees.

Of course, in the base camp of Guangdong, Aunt Qian is not completely "safe". According to franchisees, many stores in Guangzhou and Shenzhen have closed this year. In the 58 cities of Guangzhou and Shenzhen, you can also see a lot of information about the transfer of Aunt Qian-the crazy expansion of Aunt Qian has begun to have an impact on her base camp.

△58 Transfer information about Aunt Qian in the same city

Aunt Qian made money and gained the reputation of consumers, but many franchisees suffered miserably. This is a model that violates the basic laws of business. This irrational, inconsistent interests and unable to achieve a win-win model is doomed to be unsustainable.

All the rapid expansion is based on the premise of profit. If Aunt Qian expands crazily for listing, but regardless of whether the franchisees are profitable, there will be big problems. This kind of expansion is "stepping on the body of the franchisee", so even if it can finally go public, it is also a bloody listing.

It is reported that at present, there are franchisees who are preparing to go through legal procedures and file a lawsuit with Aunt Qian.

The time left for aunt Qian may really be running out.

Original title: "The franchisees complained of tears, and a large number of franchisees were transferred: What happened to Aunt Qian, who was preparing to go public? 》

Read the original text

　　Cctv news(Reporter Xu Hui) Recently, a netizen in Gaoyi County, Shijiazhuang City, Hebei Province released a video, saying that the yield of 280 mu of wheat he planted was reduced or even completely lost, which was suspected to be related to the use of pesticides by a company before planting sweet potatoes. According to "Gaoyi released" WeChat WeChat official account news, on June 3, Gaoyi County Agriculture and Rural Bureau released "Gaoyi County’s information bulletin about" a company planted sweet potatoes in Gaoyi, causing no wheat harvest ".

　　According to the report, on May 29, a video of "A company planted sweet potatoes in Gaochun, causing no wheat harvest" was spread on the Internet. The Gaoyi county government attached great importance to this and instructed the county agricultural and rural bureau to invite experts from the agricultural industry in Hebei Province to form an expert group to conduct investigation and verification quickly. The survey results are hereby notified as follows:

　　1. According to the field survey, among the 1,500 mu of wheat, 1,240 mu is growing normally, and 260 mu is growing poorly, among which 100 mu is dwarfed and dotted without ears. According to the yield analysis of the plots with poor growth by the expert group, the area with dwarf plants and no spikes in patches is 194.74kg/ mu, while the other areas are 326.46 kg/ mu. Reasons for low yield: in some areas, the sand layer below 45cm is the whole body, which leaks water and fertilizer, and the ability of water and fertilizer conservation is poor; Extensive field management and insufficient water and fertilizer supply; The measured plot plants are dwarfed, and their growth is inhibited.

　　2. Samples were taken from the wheat with poor growth and the dried sweet potatoes stored in farmers’ homes, and Hebei Taistin Testing Technology Service Co., Ltd. was entrusted to detect pesticide residues. The results showed that all the samples submitted met the requirements of GB2763-2019 "Maximum Residue Limits of Pesticides in Food".

　　3. After visiting and investigating villagers and sheep farmers nearby, no sheep died or had any adverse reactions after eating sweet potato leaves, and the village committee did not receive any relevant reports.

　　4. The soil pesticide residues in plots with obvious dwarfing and growth inhibition have been sampled by the Agricultural Products Quality and Safety Supervision Bureau of Hebei Provincial Department of Agriculture and Rural Affairs, and are being tested, and the results will be announced to the public in time.

　　The third volume of The Supreme Leader’s Talks on Governing the Country is the latest textbook that fully reflects the great practice of the General Secretary of the Supreme Leader in leading the whole party and the people of all ethnic groups to overcome difficulties and forge ahead since the 19th National Congress of the Communist Party of China. It is the latest textbook to arm the whole party, educate the people and promote the work with Socialism with Chinese characteristics Thought of the Supreme Leader in the new era. It is the latest textbook for our party to keep in mind its mission, unite and lead the people to create a happier and better life, and it is the latest textbook to seek common ground for the world and promote the construction of a community of human destiny.

　　Since the publication of this important book, it has aroused strong repercussions among party member, cadres and the masses, and quickly set off a learning craze.

　　Today, Note Jun will study with you the fifth topic of the book, "Decisively Building a Well-off Society in an All-round Way and Decisively Fighting Poverty".

　　This year is the final year of decisive battle against poverty and building a well-off society in an all-round way. The theme of the fifth topic in the third volume of The Supreme Leader’s Talk on Governing the Country is "Decisive Battle", which clearly points out the great significance of tackling poverty in winning the battle to build a well-off society in an all-round way, comprehensively expounds the main practices and major achievements of China’s fight against poverty, and systematically summarizes the valuable experience accumulated in the great practice of tackling poverty.

　　In this topic, four important works of General Secretary of the Supreme Leader were compiled and selected:

　　"Complete all the tasks of winning the battle and building a well-off society in an all-round way" (October 25, 2017)

　　Writing a new chapter in the history of human anti-poverty (February 12, 2018)

　　"Fighting poverty in an all-round way" (February 12, 2018)

　　"Focus on solving the outstanding problems of" two guarantees and three guarantees "(April 16, 2019)

　　The first article: "Complete all the tasks of winning the battle and building a well-off society in an all-round way"

　　This important article is part of the speech made by General Secretary of the Supreme Leader at the First Plenary Session of the 19th CPC Central Committee.

　　Regarding the comprehensive completion of the tasks of winning the battle and building a well-off society in an all-round way, the general secretary pointed out that the 19 th National Congress of the Communist Party of China further clarified our party’s commitment to building a well-off society in an all-round way as scheduled. The general secretary has repeatedly emphasized this on different occasions, pointing out that building a well-off society in an all-round way is our solemn commitment to the people of the whole country, which must be realized and fully realized.

　　In this important article, the general secretary profoundly analyzed the tasks in the decisive stage of the decisive battle:

　　From the time point of view, more than three years is not a long time, which is fleeting, time is pressing and time waits for no one.

　　From the requirements, to build a well-off society in an all-round way, it is necessary to be solid and not mixed with any water in order to be recognized by the people and stand the test of history.

　　From the perspective of tasks, there are still many difficulties to be overcome in grasping key points, filling shortcomings and strong and weak items. In particular, we must resolutely fight hard to prevent and resolve major risks, accurately get rid of poverty and prevent pollution.

　　To accomplish extraordinary things, you must have extraordinary spirit and action. The decisive battle is the charge, which is the general mobilization. General secretary’s request:

　　All Party comrades must complete all tasks in accordance with the arrangements made by the 19th National Congress of the Communist Party of China for economic construction, political construction, cultural construction, social construction and ecological civilization construction, so as to ensure that a well-off society will be built in an all-round way as scheduled, and on this basis, take advantage of the situation and start a new journey of building a socialist modern country in an all-round way.

　　This important article was published in the first issue of Qiushi in 2018. Click to read: Speech at the First Plenary Session of the 19th CPC Central Committee.　　

　　On October 25th, 2017, the first plenary session of the 19th Central Committee of communist party, China was held in the Great Hall of the People. General Secretary of the Supreme Leader presided over the meeting and made an important speech. Xinhua News Agency reporter Liu Weibing/photo

　　Chapter Two: Writing a New Chapter in the History of Human Anti-poverty

　　This important article is part of the speech made by the Supreme Leader General Secretary at the symposium on fighting poverty with precision.This paper profoundly discusses the decisive progress made in tackling poverty in China when the speech was delivered, summarizes the great achievements made since the 18th National Congress of the Communist Party of China from four aspects, and summarizes the valuable experience accumulated in tackling poverty from six aspects.

　　First of all, judging from the progress and achievements, the strength, scale and influence of tackling poverty are unprecedented, and decisive progress has been made, which has significantly improved the production and living conditions of poor areas and poor people and written a new chapter in the history of human anti-poverty:

　　First, it has created the best achievements in the history of poverty reduction in China;

　　Second, it has accelerated the development of poverty-stricken areas;

　　The third is to build a strong synergy for poverty alleviation in the whole society;

　　Fourthly, the system of poverty alleviation with China characteristics has been established.

　　2020年4月21日，中共中央总书记、国家主席、中央军委主席最高领袖来到陕西省安康市平利县老县镇，在茶园考察脱贫攻坚情况。（燕雁/摄）“五级书记”同框的照片刷屏。画面中，最高领袖总书记面带微笑，走向正在工作的茶农们，身旁是陕西省委书记、安康市委书记、平利县委书记、蒋家坪村支书。

　　其次，从经验看，主要有以下几点：

　　根本：坚持党的领导，强化组织保证——必须坚持发挥各级党委总揽全局、协调各方的作用，落实脱贫攻坚一把手负责制，省市县乡村五级书记一起抓，为脱贫攻坚提供坚强政治保证。

　　要义：坚持精准方略，提高脱贫实效——必须坚持精准扶贫、精准脱贫，坚持扶持对象精准、项目安排精准、资金使用精准、措施到户精准、因村派人（第一书记）精准、脱贫成效精准等“六个精准”，解决好扶持谁、谁来扶、怎么扶、如何退问题。

　　保障：坚持加大投入，强化资金支持——必须坚持发挥政府投入主体和主导作用，增加金融资金对脱贫攻坚的投放，发挥资本市场支持贫困地区发展作用，吸引社会资金广泛参与脱贫攻坚，形成脱贫攻坚资金多渠道、多样化投入。

　　Join forces: adhere to social mobilization and unite all forces — — We must give full play to the role of the government and society, build a large-scale poverty alleviation pattern in which special poverty alleviation, industry poverty alleviation and social poverty alleviation complement each other, mobilize the enthusiasm of all parties, lead the market and society to work together, and form a pattern in which the whole society participates in poverty alleviation.

　　Essentials: Insist on strict requirements and promote practical work — — We must adhere to the requirements of strictly administering the Party in an all-round way throughout the whole process and all links of poverty alleviation, and implement regular inspections and the most stringent assessment to ensure that the poverty alleviation process is solid and the poverty alleviation results are true, so that the effectiveness of poverty alleviation can stand the test of practice and history.

　　Foundation: adhere to the mass subject and stimulate endogenous motivation — — We must persist in relying on the people, fully mobilize the enthusiasm, initiative and creativity of the poor people, adhere to the combination of poverty alleviation, ambition and wisdom, correctly handle the relationship between external assistance and the poor people’s own efforts, cultivate the poor people’s awareness of relying on self-reliance to get rid of poverty and get rich, cultivate the poor people’s skills in developing production and working and doing business, organize, guide and support the poor people to get rid of poverty and get rich with their own hard work, and support them with the endogenous motivation of the people.

　　These "six persistences" have profoundly answered major theoretical and practical questions such as "what", "what to do" and "how to do it", which is an important content of the important exposition of the Supreme Leader’s General Secretary on poverty alleviation, an important part of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and a fundamental follow-up to win the battle against poverty with precision.

　　On the occasion of the Lunar New Year, the traditional festival of the Chinese nation, General Secretary of the Supreme Leader came to Sichuan for investigation and investigation, visited and sympathized with cadres and masses of all ethnic groups, and extended good New Year wishes to people of all ethnic groups throughout the country. This is the morning of February 11th, 2018, when General Secretary of the Supreme Leader visited Jihao, a poor household in Sanhe Village, Sanchahe Township, Zhaojue County, Liangshan Yi Autonomous Prefecture. Xinhua News Agency reporter Ju Peng/photo

　　Chapter III: "Fighting Poverty in an All-round Way"

　　This important article is also part of the speech made by General Secretary of the Supreme Leader at the symposium on fighting against poverty with precision. Proceeding from the overall arrangements made by the 19th National Congress of the Communist Party of China, the General Secretary made clear eight priorities for the fight against poverty in the next three years:

　　In strengthening organizational leadership, it is emphasized that "party and government cadres at all levels, especially the top leaders, must strengthen their political responsibility and responsibility, and take a high sense of historical mission as their own hands";

　　In adhering to the target standard, it is emphasized that "the poverty alleviation standard is to realize the poverty-stricken population stably ‘ Two guarantees and three guarantees ’ The main indicators of basic public services in poverty-stricken areas are close to the national average ";

　　In strengthening the system and mechanism, it is emphasized that "the management system of central planning, overall responsibility of provinces and implementation by cities and counties should be implemented";

　　In firmly grasping the accuracy, it emphasizes that "the establishment of the file should continue to be improved" and "the precise policy should be further promoted";

　　In improving fund management, it emphasizes "helping the poor through sunshine and honesty" and "improving the efficiency and effectiveness of use";

　　In strengthening the construction of work style, it emphasizes "adhering to problem orientation" and "establishing long-term mechanism";

　　In organizing cadre rotation training, it emphasizes "focusing on the study and training of poverty alleviation cadres at all levels";

　　In terms of stimulating endogenous motivation, it emphasizes "strengthening the combination of poverty alleviation with supporting ambition and wisdom" and "improving the way of helping".

　　Practice since the 19th National Congress of the Communist Party of China has proved that the implementation of these "eight requirements" is a "decisive strategy" for both the present and the long term. To achieve the goal of poverty alleviation as scheduled, time waits for no one, and the task waits for no one. We must resolutely implement the important instructions of the Supreme Leader General Secretary, and pay close attention to it to ensure the final victory.

　　The full text of the speech, including the above two important articles, was published in the ninth issue of Qiushi in 2020. Click to read: Speech at the Symposium on Fighting Poverty with Precision.

　　From June 21 to 23, 2017, General Secretary of the Supreme Leader visited Shanxi. On the afternoon of June 21st, the Supreme Leader visited Wang Sannv, a poor household, in Zhaojiawa Village, kelan county, Xinzhou City. Xinhua News Agency reporter Pang Xinglei/photo

　　The fourth chapter: "Focus on solving the outstanding problem of" two worries and three guarantees "

　　Qiyue Mountain in Chongqing is mountainous and lush, and there is a beautiful village embedded in the mountains — — Huaxi Village, Shizhu Tujia Autonomous County.

　　On April 15, 2019, General Secretary of the Supreme Leader set off from Beijing early in the morning, flew, changed trains and changed buses, and came here across Wanshui, Qian Shan, to learn about the progress of poverty alleviation on the spot and whether the "two worries and three guarantees" really landed.

　　The new look of Huaxi village made the general secretary very pleased: "I have a bottom in my heart after seeing such a village."On the 16th, General Secretary of the Supreme Leader presided over a symposium to solve the outstanding problems of "two worries and three guarantees"..

　　This important article is part of the speech at this symposium. The general secretary thoroughly expounded the outstanding problems and solutions of the "two guarantees and three guarantees", which provided scientific guidance for ensuring a comprehensive victory in the fight against poverty as scheduled.

　　Judging from the situation at that time, what are the outstanding problems in China’s "two guarantees and three guarantees"?General Secretary of the Supreme Leader clearly pointed out: "On the whole, ‘ Two worries ’ Basically solved, ‘ Three guarantees ’ There are still many weak links. " We should be soberly aware that some poor people still face some difficulties and problems in compulsory education, basic medical care, housing safety and drinking water safety.

　　How to solve these outstanding problems and weak links?General Secretary of the Supreme Leader stressed that all regions and departments should attach great importance to it, unify their thinking and do a good job in implementation. Strengthen the party’s leadership, adhere to the system and mechanism of "overall planning by the central government, overall responsibility by the provinces, and implementation by cities and counties", and the leading group for poverty alleviation and development of the State Council, relevant departments, provinces, autonomous regions, municipalities and grassroots cities and counties should perform their duties and work together to solve problems; Find out the base of the problem of "two guarantees and three guarantees", clarify the timetable and road map, and check the leaks and fill the gaps one by one from village to village to ensure the quality of poverty alleviation; Adhere to the current poverty alleviation standards, neither raising nor lowering, and if they obviously exceed the standards, they should be corrected realistically, and at the same time, the continuity and stability of policies should be maintained to prevent "turning over sesame seeds."

　　What are the standards of "three guarantees" and drinking water safety?In this regard, the General Secretary of the Supreme Leader has repeatedly made a clear definition, and we must accurately understand and grasp it.

　　The realization of compulsory education is guaranteed, mainly to ensure that children from poor families can receive nine-year compulsory education, and they can afford to go to school;

　　To ensure basic medical care, it is mainly to ensure the basic medical needs of the poor, to ensure that the poor can get timely diagnosis and treatment of common diseases and chronic diseases, and to ensure the basic life of the seriously ill and seriously ill;

　　To achieve housing security, it is mainly to ensure the housing security of the poor and not to live in dangerous houses;

　　To ensure the safety of drinking water for the poor, it is mainly to ensure that the poor drink safe water and the drinking water safety meets the local rural drinking water safety evaluation standards.

　　Of course, the specific situation varies widely in different places, so we should grasp it in light of the actual situation, do our best and do what we can, and do not make a one-size-fits-all approach or make a commitment that is divorced from reality.

　　The full text of this important speech was published in the 16th issue of Qiushi in 2019. Click to read: Speech at the Symposium on Solving the Outstanding Problems of "Two Worries and Three Guarantees"

　　On the afternoon of April 15, 2019, General Secretary of the Supreme Leader visited Tan Deng’s family in Huaxi Village, Zhongyi Township, Shizhu Tujia Autonomous County. Xinhua News Agency reporter Liu Bin/photo

　　In 2020, under China’s current standards, it is the bottom line task of building a well-off society in an all-round way, and it is also the top priority in the mind of the Supreme Leader General Secretary.

　　In Yan ‘an and Guiyang in 2015, Yinchuan in 2016, Taiyuan in 2017, Chengdu in 2018, Chongqing in 2019, and Beijing in 2020, General Secretary of the Supreme Leader presided over seven inter-provincial symposiums, delivered important speeches and made strategic arrangements to guide China’s poverty alleviation work to make decisive progress and historic achievements.

　　It is of great theoretical and practical significance for us to thoroughly study the fifth topic of Volume III of The Supreme Leader’s Talks on Governing the Country and further understand and grasp the important exposition of General Secretary of the Supreme Leader on "Building a Well-off Society in an All-round Way and Fighting against Poverty" for us to resolutely win the battle against poverty in an all-round way and successfully realize the goal of "two hundred years" and the Chinese dream of the great rejuvenation of the Chinese nation as scheduled.

　　"Winning the battle against poverty as scheduled, the problem of absolute poverty that has existed for thousands of years in the Chinese nation will be solved historically in the hands of our generation. This is the great fortune of our life. Let us work together to accomplish this great cause of great significance to the Chinese nation and the whole mankind. " "As long as the whole party and the people of all ethnic groups in Qi Xin work together and struggle tenaciously, the fight against poverty will surely win." Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, the people of China will be able to write the most magnificent epic in the history of human anti-poverty!

　　Further reading: "Around a theme, the General Secretary presided over 7 symposiums! 》

　　Source: Learning while Learning Studio

　　Planning: Liu Mingmei, Han Chen and Li Danhua

　　Audit: Song Weiqiang

　　Producer: Ma Jianhui

　　On June 7, the national college entrance examination kicked off, and the first Chinese test question caused heated discussion.

　　An Analysis of The Paper’s Obtaining Authority from the Examination Center of the Ministry of Education.

　　The relevant person in charge of the Examination Center of the Ministry of Education said that in 2019, the Chinese proposition of the college entrance examination fully implemented the party’s education policy and the spirit of the National Education Conference, promoted the reform of the college entrance examination content based on the evaluation system of the college entrance examination, systematically implemented the fundamental task of educating people in Lide, and systematically promoted the all-round cultivation of morality, intelligence, beauty and labor, which fully reflected the orientation and pursuit of the college entrance examination language as a literate person and comprehensively educating people.

　　"The test questions take moral education as the soul, actively respond to the major themes of the times, show the patriotic spirit and continuous struggle of China youth in the past 100 years of the May Fourth Movement, highlight the brilliant achievements of the founding of New China in the past 70 years, and explore the profound connotation of Lide Shuren in the new era; Based on intellectual education, the test questions continue to deepen the reform of the content of the college entrance examination in the new era, accurately implement the evaluation system of the college entrance examination, closely connect with the curriculum standards of senior high schools, be close to students’ real life and cognitive reality, and actively explore the aspects of increasing knowledge, paying attention to ability examination, highlighting application orientation and highlighting situational design; The test questions help the education of physical beauty and labor, carefully extract the materials, and scientifically reflect the comprehensive education concept of quality education. " The above-mentioned person in charge said that in 2019, there were 8 sets of test papers in the National College Entrance Examination Language Department, including 3 sets in the unified system of the Examination Center of the Ministry of Education and 5 sets in Beijing, Tianjin, Shanghai, Jiangsu and Zhejiang provinces, all of which maintained high quality and reasonable difficulty.

　　First, adhere to the orientation of moral education and cultivate socialist builders and successors.

　　Based on the evaluation system of college entrance examination in 2019, the Chinese proposition of college entrance examination adheres to the value orientation of cultivating people by virtue, combines the characteristics of Chinese subject, scientifically designs the proposition, cultivates the feelings of home and country, advocates moral cultivation, tells the story of struggle, guides the candidates to inherit the patriotic spirit, continues the struggle of the times, and composes the song of China youth’s endeavor in the new era.

　　1. Cultivate the feelings of home and country, and cultivate a dream-seeking child.

　　Patriotism is the core of our national spirit. Since the May 4th Movement, the history books of China youth’s century-long struggle have written countless patriotic youths’ youthful demeanor. The Chinese proposition of the 2019 college entrance examination gives full play to the characteristics of the Chinese subject, vividly presents the profound feelings of home and country in the examination questions in a way close to reality and candidates, creates a context with rich characteristics of the times and youthful colors, and highlights the educational function of the college entrance examination. For example, the national volume II composition test "Youth meets the stick, and a strong country has me":

　　In 1919, when the nation was in danger, young students in China set off a great patriotic revolutionary movement that was completely anti-imperialist and anti-feudal. In 1949, Chinese stood up! Young people in New China devote themselves to the new journey of motherland construction. In 1979, the "spring of science" was full of vitality, and students were eager to serve the country and merged into the torrent of reform and opening up. In 2019, the young China triumphed, and the young people in the new era bravely took the baton and swore that "a strong country has me". In 2049, the Chinese nation achieved great rejuvenation, and China youth continued to struggle … …

　　Please choose one of the following tasks to finish your writing as a young student party.

　　(1) on May 4, 1919, the speech at the student rally.

　　(2) on October 1, 1949, after attending the founding ceremony celebration parade, I wrote a letter to my family.

　　On September 15th, 1979, I wrote a letter to my classmates after attending the opening ceremony of freshmen.

　　4 On April 30, 2019, I watched the "100th Anniversary of the May 4th Movement".

　　⑤ On September 30th, 2049, I wrote a National Day condolence letter to a "century-old China meritorious figure".

　　The examination questions spread out a specific historical time and space from the beginning of the new-democratic revolution (1919) to the great rejuvenation of the Chinese nation (2049), from which five landmark historical nodes were carefully selected: the May 4th Movement, the founding of New China, the reform and opening up, the 100-year anniversary of the May 4th Movement and the 100-year anniversary of the founding of New China, highlighting their respective themes of the times and enlightening candidates to deeply understand that the Chinese nation stood up, became rich and strengthened, and achieved great rejuvenation. Deeply feel the history that China youth share the same breath and destiny with the motherland and the nation, and realize their own values in the great cause of creating a youthful China and realizing national rejuvenation, strengthen their ideals and beliefs, enhance their four self-confidences, and cultivate their feelings of home and country. There are five identities in the writing task, which are intended to guide candidates to experience history as participants, think about the future, encourage them to continue their struggle consciously, bravely shoulder heavy burdens, overcome difficulties and take risks, bravely stand at the forefront of the times, strive to be pioneers of the times, integrate personal ideal pursuit with the development of the country and the nation, and let youth shine more brightly in their dedication to the motherland, the people, the nation and mankind. Taking "patriotic feelings" as the theme, Tianjin Juan’s composition chooses three materials from Fang Zhimin, Tao Xingzhi and Huang Danian to express their firm belief in the bright future of the motherland, their personal responsibility to the country and the nation, and their outlook on life and values dedicated to the historical development of mankind. The theme of the proposition is distinct, which enlightens candidates to understand the connotation of patriotism and deeply think about the relationship between individuals and countries, nations and mankind.Feel the great significance of ideals and beliefs to lead the young people in the new era to continue their struggle. The Beijing essay test "Color of 2019" guides candidates to put their personal growth in the historical process of national development under the grand background of the development of the times, and stimulates candidates’ sense of responsibility and mission in the times.

　　2. Strengthen moral cultivation and create a pioneer of the times.

　　To cultivate people by virtue and forge a pioneer in socialist construction, we must accurately convey core values and strengthen students’ moral cultivation education. The Chinese proposition of college entrance examination in 2019 fully explores the connotation of excellent moral culture from the aspects of material selection and topic setting, and effectively exerts the infiltration function of excellent culture and the demonstration function of role models, which plays a subtle guiding role in the moral cultivation of candidates and teenagers.

　　Absorb the essence of thought, and excellent culture infiltrates people. The problem of dictating famous sentences in Volume I of the country requires that Fan Zhongyan’s "The Fisherman’s Pride (Stuffing the Scenery of Qiu Lai)" dictate that "a glass of turbid wine leads to Wan Li, but Yan Ran has not lost his mind", which expresses his dedication to defending the country and sacrificing himself. The dictation question in Volume III of the country requires that "the three armed forces can win the handsome position, but ordinary men can’t win the ambition" in The Analects of Confucius, which indicates that teenagers should have firm ideals and indomitable will. The reading of the second volume of ancient poems in China is based on Du Xunhe’s "Vowing for Assistant Minister Chang Pei" in the Tang Dynasty, which expresses the poet’s character of being upright, neither humble nor supercilious, and being noble and noble in Geng Jie. Mencius in the short answer material "Mencius on Teng Wengong" in Zhejiang Volume cares about society and worries about the world; Tang Xianzu, a classical Chinese reading material in Linchuan, Jiangsu Province, is honest and does not admire powerful people, and Xiang Jing, a classical Chinese reading material in Shanghai, loves the people and dares to take responsibility, all of which are examples of contemporary youth’s moral practice. Proposition gives full play to the infiltration function of excellent culture, and uses traditional excellent character to infect and influence students.

　　Advocate respecting teachers and attaching importance to teaching, and excellent moral character infects people. The essay question in the third volume of the country, "Drawing words outside the picture, teachers and students are affectionate", advocates respecting teachers and attaching importance to teaching, and guides students to practice their character. Choose a cartoon for the composition test, and draw closer to the educational theme through the introduction of specific situations, so that candidates can feel the friendship between teachers and students and the emotional temperature, and at the same time have a strong resonance. The teacher’s expression and words in the cartoon are full of expectation and hope, attachment and regret for the graduating students. Candidates can interpret the teacher’s love, expectation and blessing for the students, and understand the teacher’s dedication, gardener’s character and sense of responsibility. The moral demonstration of teachers as role models will leave a deep imprint on the students’ growth process.

　　3. Tell the story of struggle and inspire the young people to take over the baton.

　　Building China into a powerful socialist modernization country and realizing the great rejuvenation of the Chinese nation require generations of aspiring young people to continue their struggle. Injecting the spirit of hard work into the growth of teenagers, strengthening their footsteps and strengthening their spirit is an important part of Lide Shuren. By telling the story of struggle and carrying forward the spirit of struggle, the test questions guide candidates to establish a correct outlook on life, feel the historical mission and responsibility of young people in the new era, and encourage them to dare to take responsibility and struggle bravely to become the runner of the Chinese nation’s dream of rejuvenation.

　　Create a struggle situation and inspire the spirit of struggle. The essay question "Youth takes over the baton, and a strong country has me" in the second volume of the country, from the May 4th youth rising, to the young people in the new era bravely taking over the baton, and then to the national rejuvenation of China youth continuing to struggle, the main line of "struggle" runs through the historical process of the great rejuvenation of the whole Chinese nation. Driven by materials and tasks, create a real struggle situation, let candidates perceive the relationship between youth struggle and the historical process of modern and contemporary China, appreciate the value and significance of youth struggle spirit, positively guide candidates to enhance their sense of responsibility and inspire their struggle spirit. In the application problem of Shanghai Volume Accumulation, "Scholars have to be unyielding and have a long way to go" encourages young people to have the spirit of long-term struggle and hard struggle. Han Yu’s "Learn from Scholars and Fill the Sea with Stones" was selected as the appreciation topic of ancient poetry in Jiangsu Province. Through the story of filling the sea with Jingwei, the struggling spirit of firm belief, all-out efforts and hard work was praised. The setting of these topics is also to create a struggle situation and stimulate the enthusiasm of young people.

　　Tell the story of struggle and sharpen the character of struggle. The famous sentences in Volume I of the country silently wrote the words "which was broken once by an earthquake and there were brave men lost, and then the ladder and stone stacks are linked" in Li Bai’s Difficult Road to Shu, which implied the legendary struggle story of "Five Ding Kai Shan". Reading three articles in classical Chinese in the national volume shows the deeds of three ancient reformers, Jia Yi, Shang Yang and Wu Qi. Their spirit of forging ahead and daring to reform had a great influence on the specific historical period in ancient China. Lu Xun’s "Managing Water" is selected as the reading material for the first volume of literary texts in China. Dayu and his entourage portrayed in the novel are the true portrayal of the doers and strugglers who "work hard and work hard". The proposition setting is also intended to guide candidates to think about "the backbone of China" and further strengthen the image of the struggler.

　　Feel the joy of struggle and enhance the sense of struggle. The second volume of practical texts in China is read from the editorial of People’s Daily in 1954, the scientific and technological support behind the Hong Kong-Zhuhai-Macao Bridge in 2018, and the research report, Exploration and Practice of Intelligent Construction of the Island Tunnel Project of the Hong Kong-Zhuhai-Macao Bridge. No matter the first Yangtze River Bridge built in New China or the Hong Kong-Zhuhai-Macao Bridge completed in the new era, it is a national project and a national heavyweight in new China in different historical periods. It represents the "China Speed" and "China Technology" in different periods, from which we can feel the historical changes of bridge construction in China from backward technology and dependence on foreign aid to advanced technology and completely independent design and construction, which makes candidates feel proud and happy for the great achievements of new China construction in the process of reading materials and consciously enhance their sense of struggle.

　　Second, accurately implement the college entrance examination evaluation system, and continue to deepen the reform of Chinese language examination content.

　　In 2019, the Chinese proposition of the college entrance examination implemented the fundamental task of "Lide Shuren", adapted to the needs of high-quality talents in the new era, closely linked with the curriculum standards of senior high schools, accurately implemented the basic, comprehensive, applied and innovative examination requirements, continued to deepen the reform of examination content, increased candidates’ knowledge and knowledge, improved candidates’ ability and accomplishment, highlighted the application orientation of Chinese subjects, and highlighted the situational design of life-style examination questions. While serving the selection of talents in colleges and universities, we should guide the reform direction of basic Chinese education and promote the all-round development of quality education.

　　1. Pay attention to the foundation, increase knowledge and make efforts.

　　At the national education conference, General Secretary of the Supreme Leader emphasized that education "should make great efforts to increase knowledge and insight" and should educate and guide students to "increase their knowledge, enrich their knowledge and advance in the direction of seeking truth, understanding truth and understanding reason". In 2019, the Chinese proposition of the college entrance examination selected rich materials, and the basic examination required the integration of knowledge, ability and literacy to guide candidates to increase their knowledge and knowledge.

　　Top-level design pursues the integration of Chinese knowledge, ability and accomplishment. In 2019, the Chinese proposition of the national college entrance examination inherited the previous successful experience, and did not directly set up a separate knowledge examination question. The national volume follows the principle of top-level design, and consists of four modules, namely, modern text reading, ancient poetry reading, language application and writing. Guided by the examination of the core reading literacy, expression literacy and key Chinese ability of Chinese subject, it integrates the examination of necessary Chinese knowledge. Proposition guides candidates to systematically master solid necessary knowledge, such as vocabulary, grammar, cultural common sense, punctuation usage, various styles and related rhetoric, expression techniques, argumentation techniques, etc., and integrates these knowledge to form excellent Chinese ability and accomplishment.

　　Overall layout, gather ancient and modern Chinese and foreign, and guide candidates to increase their knowledge and knowledge. The test questions are drawn from all over the world, involving culture, literature, art, history, science and technology and other fields, with rich and extensive connotations. The three classical Chinese reading questions in the national volume are all based on Historical Records, the second volume of the national exposition text is excerpted from Ye Jiaying’s discussion on Du Fu, and the first and second volumes of the national literature text are selected from Lu Xun’s Managing Water and Mo Bosang’s Small Step Dance respectively, which is a collection of classics and famous artists. The essay test in Volume II requires candidates to imagine in detail the important development nodes of the motherland, such as the May 4th Movement, the founding of New China, and the reform and opening up. The materials in Volume II and Volume III show the landmark events reflecting the country’s progress, such as the completion of the Hong Kong-Zhuhai-Macao Bridge and the flying of Chang ‘e-4 to the back of the moon, recalling the past and thinking about the present, making the country strong and the people new. In addition, the propositional materials also include China traditional music, China painting and calligraphy art and many other contents. The proposition gives full play to the carrier advantages of the test materials of Chinese subjects, so that candidates can appreciate cultural classics, remember revolutionary history and feel contemporary great achievements while answering questions, thus increasing their knowledge and enhancing their four self-confidences.

　　2. Highlight the application, improve the key ability and have a strong orientation.

　　"Strengthening the cultivation of students’ key abilities" is the focus of the new round of college entrance examination content reform. In 2019, the Chinese proposition of the college entrance examination comprehensively examines the key abilities of candidates in Chinese subjects such as information processing, logical speculation, aesthetic appreciation, exploration and innovation, and language expression, highlights the requirements of applied examination, and guides candidates to attach importance to practice and apply what they have learned.

　　Strengthen the practical application orientation of material selection, close to the actual life of students. The test questions focus on materials that not only reflect the characteristics of Chinese subject, but also are closely related to national development, scientific and technological progress and daily life, so as to guide candidates to comprehensively use Chinese ability to solve practical problems. In the national volume, the materials are widely related to national development hotspots such as the Hong Kong-Zhuhai-Macao Bridge, the Belt and Road Initiative and Chang ‘e IV, sports hotspots such as the World Table Tennis Championships and the Winter Olympics, cultural hotspots such as traditional music and China calligraphy and painting, and life hotspots such as stress and obesity, biological enzymes and drinking. This material selection design is helpful to guide candidates to discover, understand and apply Chinese in their lives, feel and understand life in the application of Chinese, and participate in and serve the society.

　　Strengthen the practical application orientation of writing to meet the needs of real life. Writing is a concentrated expression of Chinese comprehensive ability, and it is also an important examination content of Chinese in college entrance examination. In 2019, the first volume of the national composition test "Love labor, start with me" and the second volume of the composition test "Youth picks up the stick, and the country has me" clearly stipulate that candidates must adopt specific practical styles such as speeches, letters, reviews and letters of condolences. These practical styles are closely related to the real life of candidates, and are more in line with the social demand for talents under the new situation. Although the style of the essay question "Drawing words outside the picture, teachers and students are affectionate" in Volume III of the country is not clearly defined, the cartoon materials are directly drawn from the scenes that every candidate has deep feelings, which is helpful to stimulate the writing enthusiasm of candidates and express their true feelings. The composition questions in three sets of papers release a strong signal to middle school writing teaching: writing should be based on the needs of real life, emphasize practical application, and avoid saying nothing and being too big to be appropriate.

　　Strengthen the practical ability of information processing to meet the requirements of social development. Information processing ability is the core competitiveness of talents in the 21st century. In order to adapt to the development trend of social informatization, college entrance examination Chinese has strengthened the examination of candidates’ practical information processing ability. The national volumes I, II and III all set special topics in the discussion text, practical text, literary text and classical Chinese reading, focusing on examining the information processing ability of candidates in different problem situations. Whether it is facing literary aesthetics or practical knowledge, whether it is information screening or logical reasoning of materials, it is closely related to the ability requirements of social development. In addition, Volume I, II and III of the country unify the innovative questions in the 21st question of the language application section, requiring candidates to extract key information from a true news report. This innovative question type guides candidates to acquire, filter, refine and express information in real life situations, which is helpful to further strengthen the practical orientation of information processing ability.

　　3. Create a situation, focus on discipline literacy and seek innovation.

　　Subject literacy reflects the core value, which is the comprehensive application of necessary knowledge and key ability with the situation as the carrier. In 2019, the Chinese proposition of the college entrance examination focused on the quality of Chinese subject, closely linked with the curriculum standards of senior high school, expanded the selection range of materials, highlighted the situational design of the life system of examination questions, implemented the comprehensive and innovative examination requirements, and guided candidates to explore and innovate boldly.

　　Combine answering requirements with life experience to create a real task situation. The national volume I essay question "Love labor, start with me" requires candidates to write a speech "for the students in our school", while the volume II essay question "Youth takes over the baton, and a strong country has me" sets five specific writing tasks, requiring candidates to choose one of them, accurately grasp the historical background, imagine and think in a specific identity and style in a specific situation, and complete the writing. These tasks require setting a writing situation that is highly close to real life, putting forward higher requirements for candidates’ language expression ability, and also clearly indicating the specific direction of improving Chinese literacy. The 17th of the three sets of examination papers in the national volume & mdash; The 19 questions all focus on the use of words, discourse cohesion, grammatical changes or punctuation marks. However, this kind of examination is not isolated, simple and direct, but is set in a specific reading situation, which is helpful for candidates to understand with their life experiences and promote the implementation of the examination of key Chinese abilities and core literacy.

　　Combine the propositional materials with the contents of the teaching materials to create a comprehensive inquiry situation. The eighth question of reading literature texts in Volume I of China examines the understanding of the characters in Lu Xun’s "Managing Water". Instead of asking questions directly, it borrows words from Lu Xun’s "Did Chinese Lose Confidence" in the textbook to guide candidates to make comprehensive thinking in Lu Xun’s works. The 15th question of reading ancient poems in Volume III requires candidates to compare the language styles between Liu Yuxi’s original poems and the textbook reciting title "Reward Lotte at the First Meeting in Yangzhou", so that students can move and integrate their aesthetic perception and rational thinking in the specific situation of Liu Yuxi’s works. The third question of the national volume I discussion text reading examines the inference of Tie Ning’s original content, and introduces Lao She’s famous words, which is similar. This kind of comprehensive inquiry situation creation can help candidates to learn new knowledge through comprehensive thinking and realize the innovative examination requirements of college entrance examination Chinese.

　　Combine the proposition setting with the reality of life and create an open problem situation. The sixth question of practical text reading in the third volume of the country requires candidates to "bicycle hunters can be regarded as ‘ New type ’ The statement of volunteers is analyzed. But "‘ New type ’ The statement "volunteers" does not appear directly in the materials, but is a special problem situation set by the proposition combined with the actual life. Candidates must combine the actual life to understand the content of the examination. The 6th question "Why do you say that today’s Chinese bridge has become a business card that reflects the self-confidence of Chinese people" in the practical text reading of Volume II of the whole country also guides the candidates to migrate from the materials and deeply understand the examination content by combining the great achievements of China. These test questions are designed to guide candidates to explore problems in a broader field of vision and solve problems in a more open situation, which expands more space for examining and improving candidates’ Chinese literacy.

　　Third, strengthen the education and guidance of physical, aesthetic and labor, and implement the concept of all-round development

　　In 2019, the Chinese examination paper for the college entrance examination carried out the requirement of "cultivating socialist builders and successors with all-round development of morality, intelligence, physique, aesthetics and labor". On the basis of fully embodying the examination of moral education and intellectual education, it followed the development law of the internal connection, mutual integration and mutual promotion between the five educations of morality, intelligence, physique, aesthetics and labor, further strengthened the guidance of physical education, aesthetics and labor, promoted students’ all-round development and inspired them to practice.

　　1. Learn from ancient and modern art, enrich aesthetic experience, and highlight the function of aesthetic education.

　　Aesthetic education and beautification are the characteristics and advantages of Chinese subject. Chinese proposition highlights the orientation of aesthetic education, selects artistic classics, cultivates aesthetic ability, enlightens the truth with beauty and promotes goodness with beauty, gives full play to the function of aesthetic education to promote quality education, leads candidates to cultivate healthy interest, cultivate lofty and upright spirit and sublimate the realm of life.

　　Wander through art classics and enjoy aesthetic pleasure. In 2019, Chinese test questions focused on guiding candidates to feel beauty and realize beauty in the aesthetic edification of art classics. In the national volume, there are not only the image beauty of the characters in Zou Ji’s satire on coachable, but also the magnificent architectural beauty in Afanggong Fu, as well as the melodious and endless musical beauty in Chibi Fu, the elegant beauty in Painting with Xu Daoning, the labor beauty in Inserting Tian Ge, and the beauty of Mo Mei Qing in the Beijing volume "Five Musts of Ink and Plum with Zhang Guichen". Mo Bosang’s "minuet", the second volume of the whole country, tells the story with its writing style of "containing but not revealing", shaping the image of dancers and couples who love art. Candidates can appreciate the profound artistic observation and superb artistic expression of literary masters.

　　Enlighten the truth with beauty and gain insight into human history. Literature and art are extensive and profound, nourishing future generations. The second volume of the national discussion text is extracted from Ye Jiaying’s On the Evolution of Du Fu’s Seven Laws and Their Achievements in Connecting the Past with the Future, which explains the "sound talent" and poetic achievements of the great poet Du Fu, and makes candidates realize the reasons for the achievement of a generation of poets in aesthetic cultivation. The materials on Guqin Art in Volume I and Chinese Painting Art in Volume II, as well as the essays on the theme of "The Bookstore and the Good Bookstore" in Jiangsu Volume and "Chinese Flavor" in Shanghai Volume, have deepened the examinee’s understanding and grasp of national art and traditional culture. Reading "Beijing’s Magnitude and Depth" in Beijing’s modern literature is interesting, guiding candidates to travel around Beijing, enjoying a deep sense of history and vitality, with both perceptual experience and rational thinking.

　　Improve the realm of life by beauty to goodness. Excellent literary works help to enhance candidates’ ability to distinguish between beauty and ugliness, truth and falsehood, good and evil, and sublimate the realm of life. In 2019, Chinese test questions closely combined artistic aesthetics with value orientation, and at the same time completed the examination of aesthetic ability, it realized the positive guidance of candidates’ outlook on life and values. After reading the article "Sister Saliva’s Spring" in Tianjin, candidates can appreciate the beautiful scenery of Hulunbeier grassland spring, feel the struggle spirit of Sister Saliva, and stimulate the pursuit of a better life. The micro-writing topic of Beijing Volume directly examines the understanding of famous works such as Scream, Red Rock, Ordinary World, The Old Man and the Sea, Border Town and Dream of Red Mansions, and inspires candidates to taste classics, think about society and realize the effect of aesthetic education.

　　2 carry forward the spirit of labor, advocate labor practice, and implement the concept of educating people through labor.

　　In 2019, the national college entrance examination papers are based on the excellent cultural genes of the Chinese nation that love labor, praising the value of labor, promoting the spirit of labor, showing the beauty of labor, and guiding candidates to love, admire and respect labor.

　　Praise the value of labor and advocate love for labor. The national volume I essay question "Love labor, start with me";

　　"People’s livelihood is diligent, but diligence is not scarce", and labor is the source of wealth and happiness. "Sleeping at night, sweeping the court" and loving labor are the excellent traditions of the Chinese nation, which have continued to this day. But in real life, there are also some students who don’t understand labor and don’t want to work. Some said, "We are so busy studying that labor takes up too much time!" " Some said, "With the rapid progress of science and technology, labor can be left to artificial intelligence in the future!" Others said, "Labor is so hard and tiring, why do you have to do it yourself? Spend some money to let others do it! " In addition, there are some phenomena around us that don’t respect labor.

　　This has aroused people’s deep thinking.

　　This composition material not only focuses on the historical origin of labor thought, but also pays attention to the realistic presentation of problems. Taking the proverbs and aphorisms about labor in China traditional culture and the profound explanation of the labor spirit in the new era by the Supreme Leader General Secretary as the general guide, it compares the excellent tradition of the Chinese nation’s love for labor with some biased understandings and wrong attitudes towards labor in the present society, and guides young students to think deeply about this phenomenon and labor itself and consciously carry forward the labor spirit. In order to form a good atmosphere of loving, advocating, respecting and participating in labor among teenagers and even the whole society, and give full play to the guiding function of college entrance examination composition in promoting labor education.

　　Think about the meaning of labor and show the beauty of labor. Labor is the foundation of human life and the foundation of creating human cultural happiness. Hard work and honest work should be respected and respected. Labor itself is beautiful and creates happiness. The reading of the third volume of ancient poems in China is excerpted from "Inserting Tian Ge" written by Liu Yuxi, a poet in the Tang Dynasty, which describes the beautiful scenery of farmers’ field work, especially "the peasant woman’s white skirt and the peasant father’s green coir. Singing songs in the middle of the song together, like "Bamboo Branch", outlines an interesting picture of planting fields through concise strokes, expressing the joy of farmers’ labor. Reading Cousin in modern Chinese, Jiangsu praised the beauty of labor by showing a pair of cousins washing clothes on the beach, and guided candidates to think about the value and significance of labor.

　　3. Pay attention to sports hotspots, inspire sports spirit and lead the inspirational fashion of fitness.

　　Physical education plays an important role in the all-round development of high-quality talents. Physical education helps students to strengthen their physique, improve their personality and exercise their will. This year’s Chinese test paper guides students to establish a correct concept of sports, carry forward the spirit of sports, enhance their sense of participation, deeply understand the spirit of struggle and patriotic feelings contained in sports, and give full play to the educational function of sports.

　　Based on the hot event of the 55th World Table Tennis Championships, the topic of the use of language and characters in Volume III of the country highlights the key information in the proposition design, such as that China won five gold medals and Malone became the first player to achieve three consecutive championships in men’s singles in more than 50 years, in order to show the impressive achievements of the national team, inspire the vigorous and promising sports spirit and inspire the national pride and patriotic feelings of young students. The practical text reading materials in Volume III of the country echo the Olympic spirit, encouraging young people to pay attention to the Olympic Games and sports from the perspective of voluntary service, enhancing their sense of participation, and making the sports spirit fall to the ground.

　　The essay question "Olympics is my favorite" in the national Chinese test paper;

　　On May 10, 2019, the countdown to the Beijing 2022 Winter Olympics was 1000 days. Lai ‘an Middle School held a class meeting on the theme of "I love the Olympics". Xiaohua said: "I like the Olympic motto best: swifter, higher and stronger!" " David said, "I like table tennis player Malone best. I hope I can become a world champion one day, as he proudly said ‘ I am made in China’ (I was made in China)! " Xiao Qi said: "I like the slogan of the Olympic movement best: ‘ The most important thing in the Olympic Games is not to win, but to participate. ’ I don’t have any sports expertise, but I often exercise! "

　　The test questions respond to the hot event of the 1000-day countdown to the 2022 Beijing Winter Olympic Games, presenting the Olympic motto, Olympic slogan and the heroic words of athletes, with rich connotations. Among them, the Olympic motto of "Faster, Higher and Stronger" is not only the fighting spirit advocated by athletes, but also the goal pursued in life. And the sentence "I like table tennis player Malone best." I hope I can become a world champion one day, as he proudly said ‘ I am made in China’ (I was made in China) ",the momentum is heroic, encouraging candidates to constantly challenge themselves, surpass themselves, work hard and contribute to the motherland.

　　In 2019, college entrance examination Chinese fully implemented the Party’s education policy in the new era and the spirit of the National Education Conference, actively echoed the major themes of the times, such as the 70th anniversary of the founding of New China and the centenary of the May 4th Movement, continued to promote the content reform of college entrance examination Chinese, improved the implementation mechanism of college entrance examination moral, intellectual, physical, artistic and comprehensive education methods, and made positive contributions to serving the scientific selection of talents in colleges and universities and guiding the direction of basic education reform. (The Paper reporter Liao Wei)

　　Not long ago, the Ministry of Industry and Information Technology issued a message saying that "speeding up and reducing fees" should be effectively implemented this year, and asked the three major operators to respond positively. Recently, China Mobile has announced that it will actively implement the requirements of the national policy of speeding up and reducing fees, and continuously reduce the self-funded level. At the same time, it is also announced that it will launch six measures to benefit the people in the near future, such as doubling voice resources in 10 yuan and quickly unsubscribing marketing short messages.

　　I believe that through these measures, China Mobile will be able to speed up and reduce fees. The following are the details of the six major initiatives:

Initiative 1: launch the activity of "checking the age of the network to send traffic"

　　Since May 1st, 2019, China Mobile has launched the activity of checking the network age to send traffic. Customers can get different traffic when they send it from 2019 to 10086. The longer the network age, the more traffic they get, and the maximum traffic they can get is 30G. Up to now, the number of participating customers has reached 120 million.

　　In the next step, China Mobile will launch a series of activities, such as checking the network age to send traffic, sending rights and points, and recruiting 5G pioneer customers in combination with the network age.

Initiative 2: Launch the "Enjoy Series" package.

　　Since April 20, 2019, China Mobile has successively launched a series of enjoy packages in 10 provinces (cities) including Beijing, Sichuan and Liaoning. At present, the package is promoted nationwide.

　　This package is the first product with unlimited capacity, and the more you use it, the cheaper it is. The package contains 50G of traffic, which supports multi-person sharing, and gives broadband and broadband TV, and the rights and interests such as free family number calling.

Initiative 3: Launch the preferential activity of "Voice Doubling"

　　From May 17th, 2019, China Mobile will launch a nationwide "Voice Doubling" campaign. For package customers, you can enjoy the voice doubling in the original package by adding a minimum of 10 yuan.

　　For example, the original 58 yuan Feixiangtong package contains 150 minutes of national voice, and customers can double the voice in the package to 300 minutes by adding a minimum of 10 yuan.

Measure 4: "0000" can easily check and withdraw value-added services.

　　China Mobile has launched a unified inquiry and unsubscribe service for value-added services 0000. Customers can quickly inquire about the subscription status of monthly value-added services and corresponding tariff standards by editing SMS "0000" on their mobile phones and sending it to 10086. At the same time, according to the inquiry results, one or more subscribed services can be conveniently and quickly unsubscribed by replying to the service serial number.

　　In addition, China Mobile has also launched an industry short message "0000" inquiry and unsubscribe service. If customers don’t want to receive some industry short messages again, they can send "0000" to this short message number for inquiry and unsubscribe.

Initiative 5: 10080 service quality supervision hotline

　　On January 20, 2019, China Mobile set up the whole network upgrade complaint center, and activated the number 10080 as the service quality supervision hotline, so as to collect and listen to customers’ voices more timely and accurately, centrally accept, quickly check and accurately handle all kinds of upgrade complaints from customers.

　　If the customer thinks that the reasonable demands made through the service channels such as the 10086 hotline have not been properly handled or there is any dispute about the handling result, he can call 10080 to reflect the problem and get feedback within 120 hours at the latest.

Measure 6: Quick installation and quick repair, and overtime delivery of traffic.

　　In the area with installed conditions, customers apply for home broadband opening and maintenance service. If it cannot be completed within the time agreed by both parties, China Mobile will compensate customers for their mobile phone traffic and send 1GB for every day of delay.

　　recent days

　　In the swimming pool of a community in Haikou city

　　Pippi, a 7-year-old child, was swimming.

　　Accidentally drowned and quickly sank to the bottom of the pool.

　　He was in a coma when he was rescued.

　　green-blue or purple facial complexion

　　Heard a cry for help from downstairs.

　　Eva, a nurse in the Health Center of Provincial People’s Hospital.

　　Run down from the 19th floor.

　　Rescued the child back.

　　It is reported that at the time of the incident, Eva suddenly heard cries for help and heartbreaking cries from downstairs. "At that time, I judged that someone was drowning when calling for help by the pool!" Eva rushed downstairs to check the situation without hesitation.

　　"Children! Children! Wake up! Can you hear me? " Eva recalled that he patted Pippi’s shoulder and found that he didn’t respond, so he quickly crawled, put two fingers on Pippi’s carotid artery, lowered his ears to feel his breath, and looked at his chest breathing ups and downs.

　　"carotid artery beat disappeared, no spontaneous breathing, is cardiac arrest.
! "Eva years of experience in clinical work told her that CPR must be implemented immediately. While telling others to continue calling 120, Eva laid Pippi on his back, unbuttoned Pippi’s zipper swimsuit, knelt beside him with his left and right hands overlapping in parallel, and pressed the junction of Pippi’s nipple connection and sternum rhythmically.

　　"1001, 1002, 1003 …" After 30 chest compressions, Pipi vomited a lot of secretions, and Eva immediately opened Pipi’s airway, and the lifeguard beside her helped her to remove the foreign bodies and secretions in Pipi’s mouth. Regardless of the risk and pollution of vomit, Eva immediately leaned over to give artificial respiration to Pippi, and then repeated cardiopulmonary resuscitation for nearly 20 minutes.
.

　　With the unremitting efforts of Eva and the lifeguards at the scene, Pippi finally had a weak heartbeat and a slight breath, but he still didn’t wake up. At this time, 120 ambulances arrived, and everyone joined forces to send Pippi to the ambulance and transfer it to the Pediatric ICU of Hainan Provincial People’s Hospital for further treatment.

　　After arriving in the pediatric ICU, because Pippi was still in the stage of brain edema, the medical staff urgently gave a series of symptomatic treatments to protect brain function, such as tracheal intubation, respiratory support, hypothermia and intracranial pressure reduction. After 72 hours of successful rescue, Pippi gradually regained consciousness, all vital signs tended to be stable and the prognosis was good.

　　"Thanks to the timely and effective cardiopulmonary resuscitation in the early stage, the organ function damage caused by cardiac arrest was reduced, the success rate of rescue was improved, and the occurrence of sequelae of children was reduced. Our follow-up rescue was guaranteed." Chen Yuwen, deputy director of the Pediatrics Department of the Provincial People’s Hospital, said that the correct and rapid rescue was achieved within 1 minute to 2 minutes after drowning, and the success rate of rescue could generally reach over 90%.
If it is not rescued correctly for more than 10 minutes or even longer, the brain mortality rate is high and most people cannot be rescued.

　　After seeing the ambulance leave, Eva finally breathed a sigh of relief and dragged her tired body home. Because she knelt on the hard ground for a long time and pressed her chest, Eva’s knees were red and swollen.

　　Under the careful care of medical staff, Pippi has recovered and been discharged from hospital. Recently, Pippi’s parents came to the People’s Hospital of Hainan Province to thank Eva with a banner that read "Save People from Danger, Be Noble in Medical Ethics".