The international gold price has fallen. Why are people still keen on buying gold?

  Recently, the price of domestic gold retail market has been rising continuously, which has aroused heated public opinion. In 2022, the minimum retail price of gold was only 368 yuan/gram, but now the price of jewelry gold in some areas has reached 615 yuan/gram, which has soared by 63% in a year and a half. However, at a discount, the price is generally 570-600 yuan/gram. 

  The price of gold has risen, first of all, because of the arrival of the traditional holiday consumption peak season, and the demand for gold consumption such as marriage has increased. According to the data of China Gold Association, the national gold consumption in the first half of this year was 554.88 tons, a year-on-year increase of 16.37%. Among them, gold jewelry was 368.26 tons, up 14.82% year-on-year, accounting for more than 60% of the total consumption; Gold bars and coins reached 146.31 tons, a year-on-year increase of 30.12%. The domestic physical gold market is a relatively closed market, and the price will rise when the market demand increases greatly. 

  At the same time, the central bank’s interest rate cut has a certain impact on the price of gold. The central bank’s interest rate cut injects liquidity and encourages investment and consumption, which will lead to the flow of funds to gold consumption and safe-haven investment, thus pushing up the price of gold. 

  In this wave of gold buying craze, young people have become the main force, which is different from the traditional perception that aunts buy gold. 

  Young people buy gold more because they lack better investment options. 

  Not surprisingly, young people are also Chinese. Chinese always likes to buy gold, and the influence of this cultural gene is subtle. Many times, it is not that young people are different from the previous generation, but that they are not old enough. When they grow up, when the time is right, they often drink white wine, buy gold and dance square dance like their elders. 

  In fact, young people have long been the main buyers of gold. According to the White Paper of China Gold and Jewelry Consumption Survey in 2021, customers aged 25 to 35 account for 75.59% of the consumers in gold shops. Faced with this trend, in recent years, in order to attract young customers, gold jewelry brands have been making their products younger, launching cartoon models and joint models, such as tinkling cats, HelloKitty and Cinnamoroll, which are welcomed by young people. 

  Among them, new varieties such as "Jin Doudou" and "Little Yellow Croaker" are the most sought after, and "Save Golden Beans" has become a popular financial management method in the post-1990s, so buy a few once in a while. Many stores on the online shopping platform have a monthly sales volume of "Jin Doudou" products exceeding 10,000. These products have obvious saving function first. This product is simple in shape, usually one weight is one gram, and it is also easy to count. The slogan of the merchants is "saving money to be a good product" and "small golden bean investment fund", which also emphasizes the function of preserving value and saving. In fact, among gold products, the sales of gold beans, gold coins and gold bars have the fastest growth rate, surpassing all kinds of gold jewelry, which means that consumers, especially young people, pay more attention to the saving value function of gold products. 

  The price of one gram in Jin Doudou is 500-600 yuan. For young people, although there is no interest, it seems to be more reliable than risky stock markets and funds in the context of rising gold prices. At present, the economic pressure is great, and young people want to avoid danger. Buying gold is actually because there is nothing else to buy. The stock market is not good, and all kinds of jokes circulating on social media are viral. Young people are naturally more exposed to these paragraphs, and naturally they are afraid of the stock market and financial management. 

  In the face of the price increase of gold, a mentality is to buy up and not buy down. I feel that although the price of gold has risen greatly, I have this demand and I am worried that it will continue to rise, so I will still buy it. Moreover, there is hope in my heart: after buying it, the price of gold continues to rise, and it will be earned. There was an online poll on "Will the price of gold rise in the future" initiated by the media, in which 608 people voted and 67% of the respondents chose "Will it rise". This mentality will also affect young people. 

  Moreover, these Jin Doudou, small yellow croaker, because of their shapes, have a certain social function, and they can make friends when they buy them. To some extent, for young people, this is like a blind box or a hand-made one, which also has the function of showing off. Buying two blind boxes a week costs the same as buying a Jin Doudou a month, and Jin Doudou’s show-off function may be stronger. 

  However, from the perspective of financial management, buying physical gold is not a good choice for hedging or saving. 

  The price of gold fell in dollar terms, while the price of RMB rose. Did young people buy loneliness? 

  In most cases, gold is still a risky financial asset. Moreover, it is difficult to realize physical gold. Unless the financial collapse and social collapse, paper gold and gold contracts are much better than physical gold. Therefore, buying gold is actually a helpless choice for young people in the economic downturn, financial turmoil and lack of knowledge in the stock market. 

  In addition, the international gold price is falling now. 

  Since the beginning of this year, the international gold price has fallen from a high level after consolidation, and then rebounded, rising from $1,850 per ounce. On May 4, the international spot price of gold stood at $2,080. But since then, the international gold price has started to fall, and the current price per ounce is around $1,930. Therefore, although it is rising at home, it is falling internationally. 

  Domestic gold prices have risen strongly. In the previous period, the gold futures rose from 453 yuan per gram in mid-August to 480 yuan per gram on September 15th, which is a record high since the gold contract was listed for 13 years. During the year, Shanghai gold futures rose by 15%, which also set the best annual performance in 2019. In the physical gold market, the price of gold has exceeded that of 600 yuan per gram. 

  One reason for this price deviation is the exchange rate. In the gold trading market, the domestic gold price is quoted in RMB, while the international gold price is quoted in USD. Changes in the exchange rate between RMB and USD will also make the trend of domestic gold price and international gold price different. As the Federal Reserve keeps raising interest rates, the exchange rate of RMB against the US dollar has been in a depreciation channel, which leads to a greater upward trend of domestic gold prices. For example, when the international gold price is 1900 USD/oz, and the exchange rate of USD to RMB is 1:7, then each gram of gold is about 428 RMB. But if the exchange rate between the US dollar and RMB is 1:7.3, each gram of gold will rise to about 446 yuan. Therefore, this can also explain the deviation of international and domestic gold prices. 

  Another reason is that China has recently imposed some restrictions on the import of precious metals, and the domestic supply of gold is limited. Data show that China’s net import volume in July was 25.769 tons, lower than that in June, which was 34.648 tons. The total amount of gold imported through Hong Kong decreased by 21% to 30.239 tons. The reason for this may be related to domestic economic regulation and foreign exchange reserve management. Restricting the import of gold can better control the outflow of foreign exchange and help stabilize the value of RMB. 

  This means that the domestic gold market price is a policy city, which is greatly influenced by the policy. On the one hand, the policy follows the market and has its objective laws, but on the other hand, it also means that if the policy ends, the domestic gold price may withdraw sharply. 

  Young people are keen on social public opinion, but lack knowledge. Nowadays, most of the public opinions that young people are exposed to are lack of depth and analysis of key details, and most of them are directed at emotions and panic. Young people’s ideological background, few modern economic and financial knowledge framework. Therefore, it is easy to go with the flow. The upsurge of buying Jin Doudou has also become a microcosm of the lack of cognition.

A new retro choice with small displacement, Haojue DN150, with a battery life of 580km and 11,180 yuan.

As a small-displacement retro motorcycle, Haojue DN150 has quickly won the attention and favor of motorcycle enthusiasts with its unique design, balanced performance and affordable price. As one of the classic models of Haojue brand, DN150 not only pays attention to the retro style of appearance, but also performs well in power configuration, handling and cost performance, making it an ideal choice for commuting and leisure cycling in cities.

The design of Haojue DN150 is one of its biggest highlights. It skillfully combines retro and modern design elements, forming a unique fashion retro style. The front of the car adopts the classic circular headlight design, which can not help but remind people of the classic motorcycle style of the last century, showing a strong retro feeling. At the same time, the addition of circular instrument panel and circular rearview mirror also continues this retro style, making the whole vehicle visually nostalgic.

In addition, the body lines are simple and smooth, outlining a strong and powerful body shape, especially the combination of the front face and the large fuel tank, which not only increases the overall muscle sense, but also enhances the visual impact of the vehicle. In terms of body color, DN150 provides two colors: matte interstellar gray and matte blue star gray, which are simple and rich in texture, which can not only meet the individual needs of different users, but also give the whole vehicle a low-key luxury temperament. On the whole, the design of DN150 not only has the continuation of classic retro style, but also incorporates the essence of modern motorcycle design, which can not only meet the fashion pursuit of young riders, but also attract the favor of retro style lovers.

Haojue DN150 is not only impressive in appearance design, but also commendable in dynamic performance. DN150 is equipped with a 149cc single-cylinder air-cooled EFI engine, which belongs to the latest ESR engine series of Haojue, and is mainly characterized by quietness, comfort, low fuel consumption and high efficiency. The maximum power is 9.3kW and the maximum torque is 12.7 N m. This power configuration is very good for a 150cc motorcycle.

This power system can easily meet the daily riding needs of urban commuting, and it can show sufficient power reserve whether it is accelerating overtaking or starting at traffic lights. For those cyclists who like to do light cross-country occasionally, the dynamic performance of DN150 is also competent, because its torque output is stable at medium and low speeds and it can cope with complicated road conditions well. In addition, the fuel consumption of DN150 is only 1.89 liters per 100 kilometers, which greatly improves its economy. With an 11-liter large-capacity fuel tank, the cruising range of the vehicle can reach more than 580 kilometers, and users can ride for a long time in urban and rural road conditions without frequent refueling. Such efficient fuel economy not only reduces the daily use cost, but also provides a reliable guarantee for long-distance travel.

In terms of configuration, the performance of DN150 is also remarkable. In order to ensure users’ riding safety, DN150 is equipped with Bosch’s 10th generation ABS anti-lock braking system, which can effectively avoid wheel locking during emergency braking and significantly improve the braking stability and safety of vehicles. Especially in wet or complicated road conditions, ABS system can help riders to better control the vehicle and avoid danger.

In addition, DN150 adopts the whole vehicle LED light source design, which not only has high brightness and strong penetration, but also has the characteristics of low energy consumption and long service life, and can provide clear vision for riders at night or in poor light conditions. The LCD dashboard is also a bright spot of DN150. Its display interface is simple and clear, and it can provide information such as riding speed, fuel quantity and mileage intuitively, which brings more convenient use experience for cyclists.

At the same time, DN150 is also equipped with many practical functions, such as USB charging interface, anti-pick central lock, flameout switch and helmet lock. These configurations not only increase the convenience of the vehicle, but also improve the overall experience of the rider. It is worth mentioning that the cushion of DN150 has reasonable design, moderate thickness and good resilience. Even if riding for a long time, the rider will not feel excessively tired, which is very friendly for daily commuting or long-distance travel.

Maneuverability and stability are important indicators to measure the comprehensive performance of a motorcycle, and Haojue DN150 also shows excellent performance in these two aspects. The design size of DN150 is moderate, with a vehicle length of 2005mm, a wheelbase of 1280mm, a curb weight of 131kg and a seat height of about 760 mm.. This size ratio makes the vehicle very flexible during riding. Whether commuting on urban roads or riding on expressways, DN150 can give good consideration to comfort and handling.

Its low center of gravity design makes the vehicle more stable when turning sharply, reducing the risk of rolling, and the wider handlebar also provides the rider with a better sense of control. At the same time, the suspension system of DN150 is well tuned, which can effectively filter the bumps on the road and provide a stable and comfortable riding experience for riders. No matter on the flat roads in the city or on the rugged paths in the countryside, DN150 can cope with it freely, ensuring the comfort and safety of riders.

In addition to the advantages in appearance design, dynamic performance and configuration, Haojue DN150 is also an important factor to attract consumers in terms of cost performance. The starting price of DN150 is 11,180 yuan, which is very competitive in the same class. For those consumers who like retro style but have limited budget, DN150 is undoubtedly a very cost-effective choice. Combined with its strong power performance, rich configuration, excellent handling and economical fuel consumption, DN150 can not only meet the daily commuting needs, but also bring more riding pleasure to users.

Generally speaking, as a small-displacement retro motorcycle, Haojue DN150 has excellent performance in appearance design, dynamic performance, rich configuration, handling stability and cost performance. Its combination of retro and modern design, economical use cost and rich safety configuration make DN150 an attractive model in its class. For those consumers who like retro style and pay attention to practicality and economy, Haojue DN150 is undoubtedly a very worthy choice. Of course, before buying a car, consumers are still advised to test drive in person and learn more about the performance and configuration of the vehicle to ensure that they choose a motorcycle that suits them best.