Why is Ma Huateng the most scolded in the Internet？
Source: Interface
Ma Huateng never comes out, let everyone guess, and everyone can only rely on those existing impressions to "guess" casually!
Yang jun jun za tan
I don’t know if you have noticed that among all the Internet bigwigs, everyone’s "complaints" about Ma Huateng are far more than those of other bigwigs at the same level, such as Li Yanhong and Ma Yun.
The reason why the word "complaining" is quoted is because most of the "everyone" here refers to ordinary users, not the so-called internet industry insiders, whose "complaining" can be said to be … … Well, it should not be complaining but cursing!
Now, just find anyone who has something to do withTencent, QQ, Ma Huateng keyword articles, whether positive or negative, if there are user comments below, dare to say that more than half of them have nothing good to say, and they are directed at Ma Huateng and even insult his family — — It is really unsightly.
As a representative figure of the Internet in China, Ma Huateng has always had a good reputation in the industry — — Although competitors occasionally say that they plagiarized, it was mostly a few years ago, but there are few negative comments on Ma Huateng’s personal character and tolerance, and even his "low-key and pragmatic" style is highly praised by many people. However, among ordinary users, Ma Huateng has never received any courtesy.
Why? There are still some reasons why everyone scolds Ma Huateng:
Reason 1: Tencent is the only company in BAT that directly collects users’ money.
A premise, here is the main business.
contrastAlipay can make profits through various means such as account period and internet finance, but users don’t care at all, which makes users separated from Ali by a layer of Taobao sellers. Even if users are dissatisfied, they rarely lose their temper with Ali. Looking at Baidu, the direct money relationship between Baidu and users can be said to be separated by 10 thousand Ali, and Baidu has always been based on B-side business — — The bidding advertisement of search engine, although some users occasionally jump up and say that it affects their normal search, after all, users don’t give Baidu any money, so users are fine and won’t jump up directly.
On the other hand, Tencent’s most profitable business is its value-added business. What is a value-added service? It includes all kinds of drills and games for QQ members, but this part is bought by Tencent directly by users. Of course, it is unpleasant! One is that users who spend money will never be satisfied, and the other is that those who don’t spend money will naturally be unhappy to see that those who spend money can enjoy so many privileges. If you are not happy, of course you should scold!
Reason 2: Tencent’s most profitable business is hated by many people.
In the traditional values, Tencent’s money doesn’t seem so glorious, and its main profitable business doesn’t seem so "healthy". The game … … You know — — Known by many experts as another great harm after pornography, the word "Internet addiction" is hated by many parents and children.
I have to mention Ma Yun’s credit here. Ma Yun claims that he will never play games — — Although I do it now, I don’t know how many fans I have gained and how many people have become responsible entrepreneurs because of this sentence. Although Ali and Tencent were not competitors at that time, Ma Yun actually didn’t know how many slaps he had given Tencent. Now Tencent is still in the era of this behavior.
Tencent is in the game business, and it is the largest in the country and even in the world. Those "simple" netizens naturally "don’t choose their words".
Reason 3: The negative reports spread too widely in those years, and competitors dug too deep.
In almost all entrepreneurs’ summaries of the factors of entrepreneurial failure, one thing can be seen — — Prevent bad media reports. A media report can destroy a company, even now it is still established.
In 2010, an article in the computer world, Tencent on Dog Day, became a household name report. In this paper, Tencent was criticized as a public enemy of the Internet, and the Internet business competition was written as an irreconcilable feud. The grievances between Lianzhong and Tencent are described in detail. The article is acrimonious and "bloody", accompanied by tears of "victims" such as Bao Yueqiao, the founder of Lianzhong. Although it has been five years, the details have long been forgotten by everyone, but the eye-catching cover report pictures and titles, as well as the impression of Tencent’s "plagiarism" are still deeply imprinted in everyone’s hearts.
Now search for this article, and there is a special Baidu Encyclopedia. If you search for related pictures, you can see various versions of penguin and dog shapes, which also causes everyone to plagiarize the most when scolding Ma Huateng.
In addition, there is a competitor who has put Tencent on the cusp, which is also "indispensable" for everyone to scold Ma Huateng. Yes, it is 360. At that time, the 3Q War almost defeated Tencent, and Tencent’s brand image can be said to be gone. QQ, which has always been user-oriented, has become the chief culprit in everyone’s mind, coupled with various factors such as the closure and plagiarism of 360 propaganda … … It can only be said that Tencent is really sad.
Reason 4: Tencent always does something right but unpopular.
It can be seen from Tencent’s report on fast broadcast that Tencent often likes to do something "right but hurtful". From a commercial point of view, Tencent’s report on fast broadcast does make sense. Fast broadcast does violate the law, and Tencent also operates through formal means, which is understandable. However, from the perspective of people’s hearts, I don’t know how many people’s hearts are "private plots" and how much joy they carry. The first violation is the interests of these people. Coincidentally, most of the people who broadcast fast are also Tencent users.
Even if the fast broadcast should be reported, or the fast broadcast will be reported sooner or later, should this reporter be Tencent, or is it necessary for Tencent to stand up and say it after the report? This … …
In fact, Tencent is still doing something like this in the last two years, spending a lot of money to buy IP, music copyright and book copyright. In name, it is anti-piracy. In fact, it still hopes to make a profit by regulating the copyright market and then selling copyright — — Recently andNeteaseCloud music cooperation has been interpreted by many people as the first bucket of gold earned by copyright.
The same nature, from the commercial point of view, is really understandable, and it can even create a formal creative environment for content producers, but it harms the interests of ordinary netizens — — I believe there are still many people who can’t escape the imprisonment of piracy. Tencent is doing the right thing, even something beneficial to the development of the whole industry, but ordinary netizens don’t care, and I will scold anyone who harms my direct interests!
I don’t know this reason, is it because Tencent did something wrong, or because the quality of netizens is not enough?
Reason 5: Tencent has done too little for the reputation management of leaders.
If Tencent suffered great losses to its brand in the first few years of development, it stands to reason that Tencent should fill these holes to the maximum extent and conduct various positive guidance.
However, we can see that in recent years, Tencent seems to have done very little about the packaging of Ma Huateng’s personal image. It is rare to see Ma Huateng, like other Internet tycoons, say something to give himself extra points on some key occasions — — For example, Ma Yun, even if he is not the head of Ali, it is estimated that he can be an opinion leader, and Li Yanhong is similar. He can still be seen in major social events.
Except for a very small number of Ma Huateng shared in colleges and universities, Ma Huateng rarely appeared outside the Internet. Last year’s ice bucket challenge, when it was so hot, Ma Huateng didn’t come out … …
Although this part of the reason is that Tencent and Ma Huateng are personally low-key, I still believe that the bigger reason is that the company level does not pay enough attention to this. If you keep a low profile, you will still have time to go out and share and comment on hot events. If the company didn’t arrange it, Ma Huateng naturally wouldn’t go and wouldn’t realize the consequences.
Ma Huateng never comes out, let everyone guess, and everyone can only rely on those existing impressions to "guess" casually!
Although history is written by winners, many times, a few words in history can affect many, many. If Ma Huateng continues to be scolded, then the record of Ma Huateng in history is likely to be "a successful entrepreneur, but his work is unpopular", the amount … …
Ma Huateng was scolded, which was very wrong, because he was not the kind of person mentioned in everyone’s comments. Ma Huateng was not wronged, because everyone didn’t understand what kind of person he was.