News from the Central Broadcasting Network (Reporter Bi Qiang) On the morning of May 20th, the groundbreaking ceremony for the major infrastructure of the 2022 Dalian Taiping Bay Cooperative Innovation Zone was successfully held at the site of the water purification plant project of the Taiping Bay Cooperative Innovation Zone, which was hosted by the Dalian Taiping Bay Cooperative Innovation Zone Management Committee and China Merchants Taiping Bay Development and Investment Co., Ltd.

Hu Yong, General Manager of China Merchants Taipingwan Development and Investment Co., Ltd. (photo by reporter Bi Qiang from Yangguang. com)

　　Hu Yong, general manager of China Merchants Taipingwan Development and Investment Co., Ltd., and Li Qi, member of the Dalian Municipal Party Committee and director of the Taipingwan Cooperation and Innovation Zone Management Committee, attended the ceremony. In his speech, Li Qi welcomed all the guests attending the groundbreaking ceremony and congratulated on the commencement of major infrastructure construction. He said that Taiping Bay focuses on the strategic positioning and mission of "deepening cooperation between the central and local governments and helping the revitalization of the Northeast". Focusing on the overall requirements of "taking shape in two years and becoming a scale in five years", it is based on the layout of industrial projects with "one area and multiple parks", innovating institutional mechanisms, increasing investment attraction and fully promoting development and construction. The commencement of this major infrastructure indicates that the development and construction of Taiping Bay has pressed the "fast forward button" and started the "acceleration". After the completion of these projects, it will effectively optimize the development investment environment, enhance the quality image of Taiping Bay and increase the capacity of public services, which is of great significance for expanding effective investment and cultivating new economic growth points.

The groundbreaking ceremony site (photo by reporter Bi Qiang from Yangguang. com)

　　Taiping Bay Cooperative Innovation Zone is located at the northwest end of Dalian, at the core of Bohai Economic Circle and Northeast Asia Economic Circle, and it is a triple policy overlapping area of Belt and Road, Northeast Revitalization and Liaoning Coastal High-quality Development Economic Belt. Taiping Bay Cooperative Innovation Zone is a major strategic industrial project jointly built by China Merchants Group, Liaoning Province and Dalian City, which bears the important task of cooperation between the central and local governments and green development. Taiping Bay covers an area of about 260 square kilometers. It plans the overall development pattern of "one axis, one belt, five districts and many towns", constructs the functional layout of "port, production, city, finance and innovation", and builds a harbor new city with interdependence between port and city, integration of production and city, livability and suitability for business.

Project planning (Photo courtesy of China Merchants Taipingwan Development and Investment Co., Ltd.)

　　Regional development and infrastructure construction should go ahead. Taiping Bay Cooperation and Innovation Zone attaches great importance to the construction of basic supporting facilities, works out the layout with a high starting point and high standards, organizes relevant planning in advance, actively carries out the feasibility study of the project, and innovates and breaks through the project preparation work such as land requisition and transfer, bidding organization and formalities. In 2022, Taiping Bay Cooperation Zone plans to start construction of transportation supporting projects such as Shugang Highway, the first development zone road and supporting pipe network, No.3 road in the port area, livelihood supporting projects such as raw water pipelines, water purification plants, sewage plants and supporting pipelines, energy communication supporting projects such as natural gas, heating, electricity, communication and network, shipping supporting projects such as public waterways and revetment, environmental transformation supporting projects such as venture parks and wetland parks, and industrial supporting projects such as standard workshops and research and development centers in new energy industrial parks.

　　Integration of Hong Kong and Hong Kong industries and empowerment of new cities. Taiping Bay Cooperative Innovation Zone will give full play to the central enterprises’ solidarity, integrate resources, gather and play the role of the park platform, innovate and copy the Shenzhen Qianhai cooperative development model, link the strengths of all parties, and make every effort to build the most dynamic and competitive cooperative innovation zone in Northeast China, so as to contribute to the implementation of the national "double carbon" strategy, build a state-owned state-owned enterprise pilot zone, serve the revitalization of Liaoning, and support the strategic goal of Dalian’s GDP exceeding one trillion in three years.

　　Japanese rite of passage

　　Overseas network April 1 STAccording to Japan’s Yomiuri Shimbun, the amendment to Japan’s Civil Law came into effect on April 1, and the adult age in Japan was officially lowered from 20 to 18. According to the amendment, at the age of 18, you can independently sign financial contracts such as credit card processing, investment and consumption, but you still need to be at least 20 years old to smoke, drink or participate in public gambling.

　　In 1876, Japan in Meiji era defined 20 years old as the age of adulthood for the first time. Japanese media pointed out that this is the first time that Japan has adjusted the age of majority in the Civil Law after 146 years. Since most countries in the Organization for Economic Cooperation and Development (OECD) adopt the form of "18-year-old adults", Japan has also decided to adjust to international standards. Specifically, Japanese adults over the age of 18 can sign contracts such as mobile phones and credit cards without their parents’ consent, and can also apply for passports valid for 10 years. The marriage age of women is adjusted from 16 to 18, just like that of men.

　　Earlier, some media pointed out that the aging of Japanese society is becoming more and more serious, and lowering the age standard for adults is intended to encourage young people to enter society early and participate in social life. However, some experts worry that many 18-and 19-year-olds lack social experience and are easily deceived without the protection of guardians. The current Japanese law stipulates that minors or their guardians have the right to cancel contracts signed without the consent of their guardians. After the new regulations come into effect, people aged 18 and 19 will lose relevant legal protection. (Overseas Network-Wang Shanning)

　　The General Secretary of the Supreme Leader sent a message to the young people in the new era, stressing that "in the new era, young people in China should inherit and carry forward the May 4th spirit, strengthen their ideals and beliefs, stand firm on the people’s stand, practice their excellent skills, devote themselves to the great cause of strengthening the country, and always maintain the forward posture of hard struggle, together with hundreds of millions of people, and fight bravely on the new long March to realize the great rejuvenation of the Chinese dream by the Chinese nation." The author thinks that in the new era, the young people in China should carry forward the patriotic banner, scientific spirit and the tradition of eternal struggle to implement the message spirit of the Supreme Leader General Secretary.

　　To inherit and carry forward the spirit of May 4th Movement, we should hold high the banner of patriotism.

　　Since its establishment, the Communist Party of China (CPC) has regarded young people as the new force and commando for the development of the cause of the party and the people, and has always led, cared for and supported young people to realize their life values and lofty ideals in the great struggle of participating in the country’s prosperity and national rejuvenation, whether in the stormy revolutionary years, in the raging construction period or in the magnificent reform era. A generation of youth has the spiritual coordinates of a generation of youth, a generation of youth has the historical experience of a generation of youth, and a generation of youth has the mission of a generation of youth. In the face of the sudden outbreak of COVID-19, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, young people in China in the new era hold high the banner of patriotism, stimulate patriotic enthusiasm and show patriotic feelings. After achieving phased results in fighting the epidemic with the people of the whole country, they are fully committed to the vivid practice of resuming work and production, promoting stable and orderly economic and social development and realizing the decisive victory in building a well-off society in an all-round way. General Secretary of the Supreme Leader pointed out: "In contemporary China, the essence of patriotism is to adhere to a high degree of unity of patriotism, love for the Party and love for socialism". In the new era, young people in China should know and grasp the historical inevitability of the development of human society and Socialism with Chinese characteristics from our party’s exploration of Socialism with Chinese characteristics’s historical development and great practice, and constantly establish their faith and confidence in fighting for the lofty ideal of communism and the common ideal of Socialism with Chinese characteristics. In the new era, young people in China should carry forward the spirit of the May 4th Movement and hold high the banner of patriotism.To unswervingly follow the Party’s Socialism with Chinese characteristics road, we should clearly understand, profoundly understand and thoroughly understand the truth that "without communist party, there will be no new China, only socialism can save China, and only Socialism with Chinese characteristics can develop China", learn the history of the Party, know the Party’s situation, listen to the Party’s words and follow the Party. We must adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, closely link our ideals with the future of the motherland, closely link our growth with the destiny of the nation, and integrate our personal pursuit of happiness into the great practice of seeking happiness for the people of China and the rejuvenation of the Chinese nation, so that our ideals, careers, happiness and the future of the country, the people’s happiness and the destiny of the nation can be United in the same direction, with the same direction and with the same strength, so that our youth can serve the motherland, the people and the people.

　　Inheriting and carrying forward the spirit of May 4th Movement should carry forward the scientific spirit.

　　The majority of young people insist on taking science as a sharp weapon to win the epidemic prevention and control war, establish scientific spirit, adopt scientific methods, strengthen scientific research, insist on asking science for answers, methods and results, and make outstanding contributions to the phased achievements of epidemic prevention and control together with the people of the whole country.

　　In the new era, young people in China should carry forward the scientific spirit. First, they should adhere to the Marxist scientific outlook. Marxism is a science about realistic people and their historical development, and its research object is all human historical activities and the whole historical process. We should learn, understand and implement Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, the latest achievement of Marxism in China. From a macro perspective, we can handle the relationship between man and nature and realize the sustainable development of the country’s economy and society. From the middle point of view, we can handle the relationship between people and society, effectively solve the problem of "people’s dependence on things" formed by the logic of capital, and provide guidance for work, study and life; From the microscopic point of view, it can deal with the relationship between good people and self, effectively eliminate cultural nihilism, and enhance their sense of acquisition and happiness.

　　Second, we must learn to think scientifically and be brave in pioneering and innovating. On the one hand, we should carry forward the tradition of pioneering spirit, promote innovation consciousness in the whole society with practical actions that dare to innovate, dare to innovate and be good at innovation, stimulate the innovation wisdom of all people, unite the innovation strength of all people, release the innovation vitality of the whole society, seize the historical opportunity of the new round of scientific and technological and industrial revolution, give full play to the key role of scientific and technological innovation, and seize the "bull’s nose" of scientific and technological innovation to seize the opportunity, win the initiative and win the initiative for promoting reform and development. On the other hand, we should strengthen the comprehensive research, systematic planning and overall promotion of all work, make clear the distance in time, use the long to see the short, from near to far, and orderly, so as to be steady and far-reaching; Make clear the size in space, look at the small with the big, accumulate the small to be the big, and make the easy first and then the difficult, so as to make the big things easy, make the difficult things easy, achieve career success and promote national development.

　　Third, we must persist in joint efforts in scientific research and promote the integration of science and humanities. On the one hand, it is necessary to enhance team awareness, work together to tackle key problems scientifically, and in view of the increasingly prominent reality of cross-disciplinary clustering and multi-field technology integration, rely on team strength to gather wisdom to tackle key problems, integrate scientific research strength and resources, and give full play to the advantages of all aspects, so as to form an overall joint force to promote scientific and technological innovation and accelerate the construction of an innovative country. On the other hand, it promotes the integration of science and humanities, emphasizing both the value of humanistic spirit and the charm of scientific rationality; He is good at using empirical methods to study social science issues, but also good at thinking about natural science issues from the perspective of humanities, realizing the interaction between scientific research and humanistic thinking, the blending of scientific spirit and humanistic spirit, and the scientific application of natural science research methods and social science research methods, further highlighting the role of science and technology in economic and social development.

　　Inheriting and carrying forward the spirit of the May 4th Movement should carry forward the tradition of permanent struggle.

　　Young people in the new era carry forward the tradition of eternal struggle. First, they should guide their life with ideals and beliefs. In the new era, young people in China need to set up lofty ideals of communism, as well as their faith in Marxism, Socialism with Chinese characteristics and the Chinese nation’s great rejuvenation of the Chinese dream. They should proceed from reality, plan from the present, start from the present, and handle the dialectical relationship between ideal and reality, long-term and present. They should set up ideals as well as focus on reality, guide practical work with lofty ideals and support lofty ideals with practical work. It is necessary to take a long-term view and base on the present. Only by taking a long-term view can we motivate ourselves to move forward, and only by standing on the present can we make steady progress. To establish a high degree of consciousness of integrating one’s ego into the motherland’s ego and the people’s ego, we must be ambitious and down-to-earth. We must temper our noble character and practice it. We must not only improve our ability and quality, but also ensure our physical and mental health, so that we can become builders and successors of the cause of socialism with Chinese characteristics.

　　Second, we should take hard study as a ladder for growth and progress. The General Secretary of the Supreme Leader pointed out, "In the new era, young people in China should enhance their sense of urgency in learning, be eager to study tirelessly, study hard Marxist standpoints and methods, master scientific and cultural knowledge and professional skills, improve their humanistic quality, increase their knowledge and temper their character in their studies, increase their talents and skills in their work, serve the people with genuine talents and practical learning, and contribute to the country with innovation!" In the new era, young people in China should establish the concept of lifelong learning, learning all the time and learning everything, understand the truth that "young people are easy to learn when they are old, and one inch of time can’t be light", grasp the method that "what they get on paper is shallow at last, and they know nothing about it", adhere to the tenacity that "the bench should be cold for ten years, and the article should not be empty", and bear in mind that "it is the night when men are reading"

　　Third, we should regard practice as a stage to keep our passion for struggle forever. In the new era, young people in China should join the people in the great practice of Socialism with Chinese characteristics, deeply understand the development concept of innovation, coordination, green, openness and sharing, promote the implementation of the innovation-driven development strategy, dialectically treat the development speed, efficiency and sustainability, and fully understand the characteristics of the new round of scientific and technological and industrial revolution, such as the continuous emergence of major subversive technologies, the accelerated transformation of scientific and technological achievements, and the monopoly of industrial organization forms and industrial chains. Actively cultivate new impetus for development, shape more leading development that can give full play to the first-Mover advantage, and contribute their youth and strength to the Chinese dream of building an innovative country and realizing the great rejuvenation of the Chinese nation.

　　(Li Zhongshuang is a researcher at the Theoretical System Research Center of Socialism with Chinese characteristics, Jilin Province)

　　　　　　 CCTV News:During this year’s Spring Festival, many domestic films of New Year’s Eve which were shown in cinemas not only gained good box office and reputation, but also suffered serious online infringement and piracy. In this regard, the National Copyright Administration responded yesterday (15th) that it would intensify investigations in conjunction with various departments to curb the spread of infringement and piracy.

　　　　　　 On the first day of New Year’s Day, many domestic films with different types and themes were released in a concentrated way, which attracted many audiences to enter the cinema. Take the film The Wandering Earth as an example. By the afternoon of 15th, the box office of the film had exceeded 3.2 billion yuan, setting a new record for domestic films. However, within a few days of its release in The Wandering Earth, the pirated resources of the film began to spread on the Internet through WeChat friends circle and Weibo. Some people even openly peddled pirated resources of many cinema films, including The Wandering Earth, through Wechat business. Not only did they claim that the picture quality was "high-definition", but the price of a single film was as low as that of 1 yuan, and they could enjoy preferential treatment when they were packaged and purchased.

　　　　　　 Previously, through the clues provided by netizens, the reporter also found that some websites that downloaded free movie resources unscrupulously provided pirated resources of many New Year movies still being shown in cinemas on their homepages. Users can watch movies online without paying. However, when playing, there will be a gambling sites advertisement subtitle or pop-up information constantly on the screen.

　　　　　　 Zhaojie, director of the Copyright Law Enforcement Division of the National Copyright Administration, said that according to the monitoring situation, piracy is mostly concentrated in unregistered "three noes" small websites, some of which have servers located overseas, and some pirated contents or links are uploaded by third-party users or sold by third parties on e-commerce platforms.

　　　　　　 The relevant person in charge of the copyright law enforcement department of the National Copyright Administration said that the Copyright Administration attached great importance to the copyright protection of Spring Festival movies. In addition to including all eight New Year movies in the early warning list of copyright protection for the first batch of key works in 2019, the China Copyright Association Monitoring Center and the Film Quality Inspection Institute were deployed throughout the Spring Festival, and the monitoring of piracy was strengthened. Especially since February 7th, we have arranged for key film rights holders and monitoring agencies to set up docking windows, and jointly deleted infringing information with Internet service providers. As of the evening of 14th, 6,362 infringement links complained by right holders have been handled. At present, the online infringement and piracy of the Spring Festival movie shows a downward trend as a whole, from 1,634 on February 8 to 392 on February 14.

　　　　　　 Zhaojie, Director of the Copyright Enforcement Division of the National Copyright Administration, said: "Next, the National Copyright Administration will work with the National Film Administration, the Ministry of Public Security, the Ministry of Industry and Information Technology and other relevant departments to dig deep into the source of piracy and intensify the crackdown on sneak shots and illegal recordings in cinemas. The copyright law enforcement department will severely investigate and deal with websites, APPs, WeChat WeChat official account and e-commerce operators that sell and disseminate pirated films, and if the circumstances are serious, they will be handed over to the public security department for criminal treatment. "

During my first few years in Japan, my interests were mainly focused on two things: one was to study media law, and the other was to try to run the media. The former is the main business and the latter is a sideline, but this sideline takes up a lot of my time. In those years, I participated in the establishment of Japanese Students Abroad, China Economic Times, and Japanese-Chinese Medicine Exchange. At this time, the Japanese newspaper industry is surging-according to a survey by the Japan Press Association, the circulation of Japanese newspapers in 1997 was as high as 53.77 million copies, so I can count it as a success.

Compared with other countries, Japanese newspaper industry has several remarkable characteristics: first, the number of publications is huge; Second, newspapers are issued directly, and the sales network covers the whole country; Then the major newspapers belong to the "senior mass newspaper", unlike the European and American newspapers, the "senior newspaper" and "mass newspaper" are completely different.

Today, with the decline of paper media, there are still more than 100 newspapers "alive" in Japan, and one third of them are divided into two versions: "Korean issue" and "evening issue". The largest Yomiuri Shimbun is published nearly 10 million times a day. Japanese people are the people who love reading newspapers in the world. Many families subscribe to two newspapers, a national newspaper and a local newspaper. According to a survey in 2008, 90% of Japanese people have the habit of reading newspapers every day.

In the 1990s, domestic weekly newspapers and metropolis newspapers rose, and the China Newspaper Association sent many delegations to visit Japan. I have set up a bridge between China Press Association and Japan Press Association, and have done many projects to promote exchanges between the two sides. At that time, the domestic newspaper industry was in a period of rapid expansion, and many places lacked newspapers, newsprint and even ink. The exchanges between the two sides mainly focused on operation and management. For the Japanese newspaper industry, the domestic media is very yearning.

In Japan, newspapers belong to the private sector and are self-financing for the market. The state neither "owns" newspapers, nor subsidizes them, nor is it in a position to dictate their contents. More than half of the income of the paper media comes from sales, and the readers are the parents of food and clothing, so the distribution and service of Japanese newspapers are also directly oriented to readers. In Japan, 95% newspapers are delivered directly to subscribers’ homes by newspaper couriers, rain or shine. It is a part of many Japanese people’s life to have breakfast and read morning newspapers. Day after day, they gradually develop their attachment to type and paper.

High-quality distribution and service are considered to be one of the main reasons for Japanese newspapers to retain readers. In my opinion, the best service of newspapers comes from truth. Japanese newspapers have a good record of objectivity. This stems from the "freedom of the press" guaranteed by the postwar constitution. In 1947, the Japanese Constitution prohibited any form of news censorship. On this basis, the principle of "objectivity" and "neutrality" of newspapers becomes possible. Unlike European and American media, Japanese newspapers keep a distance from politics while presenting facts. Politicians do not directly intervene in the media, and journalists will not turn to politics. Subscribers rarely subscribe to a newspaper because of their political stance, because the editorials of these newspapers are not very different. In a survey last year, the credibility score of newspapers reached 68.7 points (out of 100 points), which was significantly better than the 51.4 points of online new media.

However, the crisis is also obvious. In the Heisei era, the paper media experienced a process of reaching the peak and then slipping. Last year, Japanese newspapers published 39.9 million copies a day, which greatly exceeded the global level, but it has shrunk by about a quarter compared with the peak of 20 years ago. As mentioned earlier, the revenue of Japanese newspapers mainly depends on selling newspapers, and the shrinking circulation means that the income of publishers decreases. According to statistics, the total sales of Japanese newspapers decreased by about 458 billion yen (about 29.1 billion yuan) in the decade from 2003 to 2013. In the late Heisei generation, it has become normal for print media to attack each other in order to compete for declining subscribers.

There are cracks in the business model on which Japanese newspapers depend, and this crack will become more and more obvious with the aging of the "lump generation". The so-called "mass generation" was born shortly after the war, and has developed the habit of reading newspapers since childhood, and is the most loyal reader of newspapers. These people are now over 70 years old. According to statistics, the "healthy life expectancy" of Japanese men is 71 years old, while that of Japanese women is 74 years old. Later, they will either enter the nursing home or gradually become too tired to read. At that time, the wave of newspaper subscription cancellation will come.

Young people who grew up in the internet age are not attached to newspapers, and they don’t even watch TV. Surfing the internet is their daily life, and more than 90% of Japanese in their twenties and thirties are netizens. According to a survey conducted by the Press and Communication Research Association last year, in Japan, the number of people browsing news through mobile phones or computers has exceeded the readers of early newspapers.

Personally, I have less and less time to read newspapers. This is not just a matter of time, but that newspapers are no longer an irreplaceable source of information. In the past, news that could only be obtained by reading newspapers and watching TV can now be easily obtained online, even without the need for professional news organizations to provide it.

In the early 1990s, when I first arrived in Japan, there was often no news of China in the mainstream Japanese media for several days, as if there was no such country as "China" on the earth. My fellow students and I founded China Overseas Students Daily and China Economic Times to fill this gap. The former is aimed at the minority group of "Japanese students studying abroad" and published in both Chinese and Japanese languages; The latter is for Japanese readers and published in Japanese. Later, the two newspapers both disappeared at the door of the internet age, unable to find a new position, and lack of editing and editing power, which were the main reasons for the suspension of publication.

1995 was called the "first year of the Internet" in Japan. In that year, traditional media began to enter the network, and the media performance became more diversified. In 1997, the circulation of Japanese newspapers reached its peak, and has been shrinking year by year since then. People generally attribute this to the impact of the internet age. In fact, Achilles’ heel is different for different newspapers. For western mainstream media, the loss of advertising is a fatal blow, but the main income of Japanese newspapers does not depend on advertising. What Japanese newspapers lack is, I think, in-depth information and investigative reports that only professional media can provide. This shortcoming has always existed, but it is only in the Internet age that Japanese newspapers have accelerated their depreciation.

Reporters Without Borders released media freedom in 180 countries and regions around the world in April this year, and Japan ranked only 67th, ranking last in the Group of Seven. Why is this happening? As mentioned above, Japan’s Constitution guarantees freedom of the press, which is the same as other countries in the G-7, except that there is a "press club" system in Japan.

"Journalists’ Club" is an exclusive organization established by Japanese government departments and business clubs at all levels for the media. Only club members can obtain the first-hand information and data provided by the government and relevant clubs. There are hundreds of such press clubs all over Japan, and there are special "press rooms" from the Prime Minister’s Office to the Tokyo Stock Exchange. Through the club, journalists and so-called authoritative sources have formed a mutually beneficial "non-confrontational" relationship-journalists can easily get fed without having to chase after them, and sources regulate information release to realize public opinion management.

This system has been criticized by foreign countries, thinking that it has actually caused "self-censorship" of the media. Japanese newspapers are full of news from journalists’ clubs, and there are few in-depth investigative reports and even few critical reports. As mentioned above, Japanese newspapers don’t tell lies, but truth doesn’t mean truth, which is often hidden under fragmented facts and needs to be excavated by journalists. The reason why the media is important to a democratic society is that it builds an information base for people’s political participation. Only when people are fully informed can people’s autonomy become possible. Unfortunately, Japanese newspapers are not so conscious.

Martin Fackler, former director of The New York Times branch in Japan, noticed that the media are very popular with Japanese fresh graduates because of their high salaries and comparable treatment to banks, securities companies and trading houses. This kind of "motivation" makes Japanese journalists more like "wage earners". Unlike American journalists from the grassroots, they lack professional passion and confidence in questioning dignitaries.

At present, Shinzo Abe has become one of the longest-serving prime ministers in Japan, thanks in part to the media. Every major newspaper in Japan has a column of "The Prime Minister’s Movement" to report the whereabouts of the Prime Minister. It is not difficult to find that almost all the heads of major media are Abe’s guests. According to some statistics, since returning to the post of Prime Minister in 2012, the number of times Abe has had dinner with media people has greatly increased. Today’s Japanese media have little criticism of Abe’s government. "I’m not so much worried about the Abe regime that controls the media," Martin Fakler sighed. "I’m more worried about the Japanese media so easily."

In the 2010s, the life of Japanese newspapers became more and more difficult. Of course, they will not sit still. Many newspapers publish online editions and offer them to subscribers at very low prices. In addition, there are various plans and promotions for specific groups, such as launching special topics for women or "student subscription prices" for young people to attract more subscribers and readers. However, the declining sales volume year by year shows that these methods are not effective, at least not enough to reverse the decline. Perhaps it is time for Japanese newspapers to consider a reporting strategy outside the press club.

Near the Dome Gymnasium in Tokyo, there is a dormitory for international students named "Houleliao". The entrance and floor are inlaid with green glazed tiles, which is full of ancient meaning. It used to be the "Manchukuo Students’ Club for Studying in Japan", but it has been transformed into the dormitory for international students of the Japan-China Friendship Club. I remember that my room was Room 104, which was once the editorial department of China Overseas Students.

In the past 30 years, only the Japanese-Chinese Medicine Exchange magazine, the three media I participated in, has survived, and I heard that it has developed well. Perhaps, yesterday’s "public" has collapsed, people no longer read the same newspaper at the same time, and today’s media must satisfy countless "minorities" with varied tastes.

—–

Author Darren Liu is a professor at the Department of Comprehensive Policy and Graduate School of Xinglin University.

　　Refine the definition of domestic violence and make it clear that it is also domestic violence that commits violations through the internet; Improve the mandatory reporting system, and include those who are unable to report due to old age, disability, serious illness, coercion, intimidation and other reasons into the protection object; Creatively expand the protection object, and make it clear that minors who witness domestic violence are victims of domestic violence …

　　A few days ago, the Measures for the Implementation of the Anti-Domestic Violence Law of People’s Republic of China (PRC) in Guangdong Province (hereinafter referred to as the Measures) was voted by the 22nd meeting of the Standing Committee of the 13th National People’s Congress of Guangdong Province and will be implemented on October 1, 2020.

　　It is understood that the "Measures" have a number of highlights reflecting Guangdong characteristics. The relevant person in charge of the Guangdong Women’s Federation, the drafting unit, said that it is of great significance for the Measures to innovate relevant work systems and measures and strive to build an anti-domestic violence prevention and control system with Guangdong characteristics to promote the province’s anti-domestic violence work, safeguard the legitimate rights and interests of women and children, promote family harmony and maintain social stability.

　　Chen Yongkang, deputy director of the Social Committee of the Guangdong Provincial People’s Congress, introduced that during the drafting of the Measures (Draft), relevant systems were established to solve the problems existing in the current anti-domestic violence work, such as unclear division of responsibilities among departments, nonstandard handling of complaints, difficulty in giving evidence to victims of domestic violence, and insufficient assistance to victims, and efforts were made to legislate against the problems and solve the problems through legislation. At the same time, learn from the experience of brother provinces, adapt to local conditions, and do not simply transplant.

　　Li Mingshun, secretary of the Party Committee and professor of China Women’s University, believes that the overall characteristics of the Measures are the most striking: First, it highlights the responsibility of public power to moderately intervene in domestic violence; Second, it is emphasized that the prevention and treatment of domestic violence must adhere to the victim-oriented principle and give priority to the rescue of victims.

　　It is understood that the "Measures" innovate relevant work systems and measures, presenting ten highlights.

　　Highlight 1: Domestic violence is expressed by sub-items, and "freezing hunger", "stalking", "harassing" and "spreading privacy" are clearly defined as domestic violence.

　　The Measures itemize domestic violence from five aspects: injury, restriction of personal freedom, threat to personal safety, mental aggression and other domestic violence. According to the needs of work practice and in response to social concerns, freezing hunger, confinement, stalking, harassment, slander and spreading privacy are clearly defined as domestic violence. Clearly through the Internet and other means to implement the relevant violations, but also domestic violence.

　　Highlight 2: Anti-domestic violence implements social co-governance, and if the victim is found to face personal safety threats, he should call the police in time.

　　Several articles of the Measures respectively stipulate the responsibilities and obligations of people’s organizations, village (neighborhood) committees, social organizations, enterprises and institutions to carry out anti-domestic violence. It is stipulated that any unit or individual has the right to dissuade the ongoing domestic violence, and the victim who is threatened by personal safety shall report the case to the public security organ in time.

　　Highlight 3: Build a comprehensive prevention system for anti-domestic violence work, and bring domestic violence prevention work into grid management.

　　The "Measures" respectively define the responsibilities of all parties concerned around strengthening the publicity and education of family virtues and anti-domestic violence laws and regulations, conducting business training, promoting the construction and sharing of information resources, and resolving conflicts and disputes between marriage and family. Among them, people’s governments at all levels are required to incorporate family education guidance services into the urban and rural public service system; Require the civil affairs department to guide the marriage registration authority and provide marriage and family counseling services for the parties involved in marriage registration; Schools and kindergartens are required to carry out self-protection awareness publicity and education for students and children.

　　Highlight 4: Establish and improve the linkage mechanism of anti-domestic violence, and handle major cases with bad social impact together.

　　The Measures clarify the responsibilities of the people’s governments at or above the county level to establish and improve the linkage mechanism against domestic violence. Require the first department and unit to do a good job of acceptance, follow-up and referral according to their job responsibilities; Major cases of domestic violence involving the responsibilities of multiple departments and units or cases of domestic violence with bad social impact shall be handled jointly with other relevant departments and units.

　　Highlight 5: Improve the mandatory reporting system and expand the protected objects and reporting subjects.

　　In terms of mandatory reporting, people who cannot report due to old age, disability, serious illness, coercion, intimidation and other reasons are included in the protection object, and people’s mediation organizations and their staff are added as the subject of mandatory reporting.

　　Highlight 6: Standardize the public security organs to receive the police, and issue a warning in "four situations".

　　The public security organs are explicitly required to include the domestic violence alarm in the scope of the "110" police service. After receiving the domestic violence report, they should go to the police in time, make a police record, and do a good job in stopping domestic violence, collecting evidence, finding out basic facts, assisting in rescue, identifying injuries, assisting in asylum, and informing victims of their rights. The public security organ shall accept and investigate domestic violence in violation of public security administration according to law; Anyone suspected of committing a crime shall file a case for investigation according to law. The public security organ shall issue a warning if the circumstances of domestic violence are relatively minor, and the public security administration punishment is not given according to law, which is in line with one of the four situations, such as "failure to obtain mediation from the victim".

　　Highlight 7: Enrich the measures of personal safety protection orders, and you can apply for multiple protection measures, and the court will make them in batches.

　　The Measures stipulate that the personal safety protection order can take the following measures: prohibition order, departure order and removal order. Where the applicant is required to apply for a number of habeas corpus measures, the people’s court may make them several times in batches.

　　Highlight 8: Special chapter provides assistance to victims of domestic violence, and temporary shelters should protect the privacy of victims.

　　Attach importance to the assistance to victims, and set up a special chapter on "assistance to victims of domestic violence" to provide victims with multi-level, diversified and three-dimensional assistance from temporary shelter, social assistance, legal aid and judicial assistance, covering temporary accommodation, legal needs, psychological services and difficult assistance.

　　Highlight 9: Improve the family investigation system and the lawyer’s investigation and evidence collection system, and promote the solution to the problem of difficult proof.

　　It is clear that in the civil action of domestic violence, if the victim cannot collect evidence by himself due to objective reasons, he can entrust a lawyer to investigate and collect relevant evidence according to law.

　　Highlight 10: Creatively expand the object of protection, and minors who witness domestic violence are victims of domestic violence.

　　Strengthen the protection of minors and make it clear that minors who witness domestic violence are victims of domestic violence.

　　Vaccination is the key to immunization planning, and it is also a sharp weapon for China to deal with a series of infectious diseases such as COVID-19.

　　According to the "Immunization Agenda 2030" announced by 26 institutions including the World Health Organization (WHO), the goal is to achieve 90% coverage of basic vaccines for children and adolescents by 2030, and to reduce the number of children who have not been vaccinated at all by half. The "Healthy China 2030" Planning Outline clearly stated that "the expanded national immunization program should be continued, and the vaccination rate of school-age children in the national immunization program should be maintained at a high level".

　　At present, 14 kinds of vaccines under China’s immunization program can prevent 15 kinds of infectious diseases, including hepatitis A, meningitis and rubella, and the coverage population is mainly children aged 0 to 6. However, there are still four kinds of vaccines recommended by WHO that are internationally recognized as cost-effective and have not been included in China’s immunization program.

　　What is the urgency and cost-effectiveness of these four vaccines for patients? How to set relevant evaluation standards? On the occasion of "World Immunization Week", CBN interviewed a number of clinical and immunization planning experts and gave their answers.

　　The dilemma of high price of PCV vaccine

　　The vaccines recommended by WHO but not included in China’s immunization program mainly include Hib vaccine (Haemophilus influenzae type B vaccine), HPV vaccine (human papillomavirus vaccine), PCV vaccine (streptococcus pneumoniae conjugate vaccine) and RV vaccine (rotavirus vaccine).

　　"Streptococcus pneumoniae (SPN) is the main pathogen of community-acquired pneumonia and invasive infection among children in China." Zeng Mei, chief physician of the Pediatric Hospital affiliated to Fudan University, said that according to multi-center research, nearly 80% of patients with invasive pneumococcal diseases are children under 5 years old. "It is urgent to vaccinate this population with streptococcus pneumoniae vaccine."

　　As a pediatric clinician, Zeng Mei has been concerned about the impact of Streptococcus pneumoniae on children and the related immunization planning process for many years. For example, a multi-center clinical study covering 1138 cases of invasive Streptococcus pneumoniae in children from 2012 to 2017 showed that the mortality rate of these invasive Streptococcus pneumoniae diseases was as high as 16.2%, and the proportions of meningitis, bacteremia and bacteremia caused by these diseases were 22.9%, 9.1% and 7.8 respectively.

　　In terms of vaccine supply, at present, there are two kinds of PCV13-valent vaccines available in China. Among them, imported vaccines are suitable for infants aged 6 weeks to 15 months, and domestic vaccines are suitable for infants and children aged 6 weeks to 5 years. PPV23(23-valent pneumococcal polysaccharide vaccine) is used for people over 2 years old who are infected with SPN and have an increased risk of IPD (invasive pneumococcal disease).

　　"In China, there are obvious regional differences in deaths caused by Streptococcus pneumoniae, and about 49% of deaths caused by Streptococcus pneumoniae occurred in the western region. In terms of mortality, the mortality rate in the western region is 17 per 100,000, which is about twice as high as that in other regions. " Wang Weibing, director and professor of the Department of Epidemiology, School of Public Health, Fudan University, said that the vaccination rate of PCV13 vaccine in Shanghai has reached almost 50% in recent years, and the risk of pneumonia can be reduced by about 82% after vaccination, but the vaccination rate in the western region is less than 1%.

　　Wang Weibing further said that from the perspective of economic burden, the price of PCV vaccine in most countries covered by Gavi (Global Alliance for Vaccine Immunization) is about US$ 3.3 per dose. The price of imported PCV13 vaccine in China is about 700 yuan per dose, which still has a certain gap. "The current price also leads to the vaccine not being cost-effective in health economics." .

　　It is necessary to comprehensively consider many factors such as disease, vaccine, vaccination ability and so on when vaccines are included in the immunization program. Wang Weibing told reporters that on the one hand, epidemiological evidence such as the disease burden of influenza and pneumococcal diseases in China is still insufficient. Because pneumonia, influenza and other respiratory diseases usually have similar symptoms, there are many kinds of pathogens that can cause the same disease, which makes it difficult to estimate the disease burden of vaccine-preventable diseases, and it is difficult to observe the effect after vaccination.

　　On the other hand, from the point of view of vaccine supply, because PCV vaccine contains many serotypes, the production process is complex and there are certain technical barriers, which leads to the vaccine supply can not meet the needs of being included in the national immunization plan. However, with the joining of Chinese manufacturers who independently research and develop PCV vaccine, it is believed that the current situation of insufficient supply will be expected to be improved.

　　Significance of free HPV vaccination

　　Since the first government-led HPV vaccine free vaccination project was launched in Erdos city three years ago, at present, Guangdong, Hainan, Jiangxi, Fujian, Tibet and Chongqing provinces have also started or announced that they will launch a global HPV vaccine free vaccination program.

　　According to other data, there are six kinds of HPV vaccines listed in the world, including two bivalent HPV vaccines independently developed by China (one from Wan Tai and one from watson biological). As of March 2023, 126 countries and regions have included HPV vaccine in the immunization program.

　　"In terms of HPV vaccination, people’s acceptance and participation enthusiasm are higher than expected. These explorations may provide important reference for the inclusion of HPV vaccine in national immunization planning decisions." Zhang Jun, deputy dean of the School of Public Health of Xiamen University and deputy director of the National Infectious Disease Diagnostic Reagents and Vaccine Engineering Technology Research Center of Xiamen University, said in an interview.

　　In Zhang Jun’s view, there is no doubt about the health damage caused by HPV infection in China. With the large and stable supply of high-quality domestic HPV vaccines and widely recognized by the public, the independent control of vaccine research and development and the long-term sustainability of supply have become a fact. "At present, HPV vaccines have not been included in the national immunization plan, and the main difficulty lies in the high cost and price of vaccines and the uncertainty of public acceptance."

　　Judging from the bidding price of Jiangsu Province’s previous procurement, the bivalent HPV vaccine in watson biological was 246 yuan/piece, and the bivalent HPV vaccine in Wan Tai was 329 yuan/piece, and three shots were inoculated in the whole process. In addition, the average price of HPV tetravalent vaccine ranges from 800 to 900 yuan per dose, and the total price of three doses of HPV nine-valent vaccine is about 4,000 yuan.

　　"Because the research and development cycle of HPV vaccine is generally more than 10 years, it requires high production facilities and quality control. In order to maintain a virtuous circle of market demand-R&D investment, the pricing of products should not be too low within several years of listing; This may put greater pressure on the country’s budget. " Zhang Jun analyzed the reporter.

　　Du Heng, senior project officer of the Beijing Representative Office of Bill and Melinda Gates Foundation, believes that enterprises will make production capacity layout and arrangement according to market demand, and naturally leave production capacity to the high-priced vaccine market and people with higher payment capacity. The key population that should be vaccinated with HPV vaccine first, that is, girls aged 9-15, can guide the production behavior of enterprises through strengthening the national immunization program and large-scale procurement.

　　Zhang Jun suggested that, on the one hand, a more flexible medical insurance payment mechanism could be considered. For example, formulate affordable medical insurance payment standards, where the expenses within the standards are reimbursed by medical insurance/finance, and the expenses beyond the standards are paid by individuals.

　　On the other hand, on the basis of bidding and purchasing with quantity, considering increasing the time factor, relatively high prices are allowed in the first few years, so that enterprises can recover their costs as soon as possible and obtain reasonable income, maintain their enthusiasm for innovation, and quickly switch to cost pricing or market competition after a certain number of years and more diversified manufacturers, so as to ensure the sustainability of immunization planning policies.

　　Implement a scientific and accurate evaluation standard path

　　Professor Tang Shenglan, co-director of the Global Health Research Center of Duke University in Kunshan and head of the Innovation Laboratory of Vaccine Delivery Research, told the reporter that there have been many mature research results on the key decision-making research and the selection of vaccine varieties for introducing immunization programs for new vaccines in the world, which generally involve three types of indicators.

　　The first category is indicators related to disease prevalence and burden. "For example, malaria is highly prevalent and has a high disease burden in many African countries, so it is necessary to include malaria vaccines in the immunization programs of these countries. However, malaria has been effectively controlled in China. In 2021, WHO awarded China the certification for eliminating malaria. Obviously, malaria vaccine will not be considered in the expansion of immunization programs in China. " Tang Shenglan said.

　　The second kind of indicators mainly focus on the vaccine itself, including its effectiveness, safety, quality, supply capacity and health and economic benefits.

　　The third category of indicators involves financial resources, manpower and material resources. Tang Shenglan analyzed in detail for the reporter. Financial resources mainly refer to whether China’s health financing mechanism can support the expansion decision. Generally speaking, if the budget is abundant this year, it will vigorously expand vaccination, and if the budget is tight next year, it will reduce vaccination coverage (the baby born next year will not be able to enjoy the plan). This obviously violates the principle of fairness. Manpower, every time a new vaccine is added to the immunization program, it means that the workload of vaccination increases and the number of possible vaccine adverse reactions increases; Correspondingly, the inoculation technology of new vaccines needs training, and the results of disease surveillance also need to be reported. Material resources include whether the vaccine distribution has cold chain conditions, whether the monitoring system can "expand" synchronously, and whether the media and grassroots science popularization have enough resources for public science popularization.

　　In the next step, what specific measures and adjustments should be made in immunization planning in various places?

　　Tang Shenglan suggested that, first of all, from the national level, a scientific and dynamic adjustment mechanism of immunization program catalogue can be gradually established, and based on this mechanism, the adjustment plan of national immunization program in the next 5-10 years can be defined, and the market can be shaped through this plan. At the same time, guided by health and fairness, taking into account the local disease burden, financial level and residents’ ability to pay, we will explore and support the gradual inclusion of more cost-effective vaccines in the national immunization plan in different regions, batches and steps, and include high-risk groups such as teenagers, the elderly, chronically ill patients and medical workers in the vaccination scope, so as to accelerate the realization of life-cycle vaccination.

　　Secondly, it is to improve the sustainable financing mechanism of vaccines, which can establish the clear expectations of relevant enterprises for the market. "Practice in some places shows that medical insurance reimbursement or moderate subsidies can effectively incite individuals to share and improve the vaccination rate without significantly increasing the financial burden." For example, Tang Shenglan, Qinhuai District of Nanjing, for example, paid about 670,000 yuan to buy varicella vaccine through finance in 2019, accounting for only 1.10% of the basic public health service expenses in the district, but it increased the coverage rate of the first vaccination by 10 percentage points.

　　Thirdly, improve the research and development of key vaccines through policy guidance. These policy guidance can include: optimizing vaccine review and approval standards, accelerating industrial transformation and upgrading, supporting joint vaccine research and development and production, and leaving room for optimizing immunization strategies; Support the domestic substitution of key vaccines to ensure a stable and sufficient supply of vaccines included in the immunization program.

　　Finally, Tang Shenglan suggested that we can learn from some innovative international procurement mechanisms to balance the risks and benefits of enterprises while adjusting vaccine prices.

　　"For example, in the bidding process in the UK, manufacturers are allowed to give different quotations according to different purchase quantities (often the larger the purchase quantity, the lower the price), so that economies of scale can be effectively utilized and the risks of manufacturers can be reduced. The Canadian government will require provinces or regions to estimate their demand before awarding the contract to manufacturers, and require provinces or regions to purchase at least 75% of their estimated amount, thus forming a quantitative guarantee for manufacturers. " Tang Shenglan said that China can fully learn from the experience of developed countries, start with regional pilot projects, and explore a better procurement model. While reducing the price of non-immunization vaccines, it also enhances the R&D enthusiasm of enterprises and achieves the goal of multi-win.

Original Bajiuling Wu Xiaobo Channel

It may be difficult for pharmaceutical companies to embark on the road of OEM, but it is not a long-term solution after all.

Text/Ba Jiuling (WeChat WeChat official account: Wu Xiaobo Channel)

01

These things you bought online are probably branded products.

Have you bought scar cream, hair tonic, warm palace stickers, diet pills and other health care products online? If these products come from well-known pharmaceutical companies such as Renhe, Tongrentang and Xiuzheng, will you have more trust, even if its price is higher than similar products, will you pay for them?

But in fact, the products you bought are probably not from the pharmaceutical companies’ own factories, but are OEM products.

For example, Tmall’s "Medicine Capital Renhe Flagship Store" has a monthly sales of 10,000+and more than 7,000 comments. According to the product details page, this product is from Renhe Pharmaceutical, but it does not appear in the product list of Renhe Pharmaceutical official website.

According to the approval number of this product "G20180064", minibus found the registration information of this product in official website of the Food and Drug Administration, which showed that the manufacturer was "Guangzhou Aifuyi Biotechnology Co., Ltd.", and the last remark information also stated that its actual manufacturer was: Guangzhou Tengyu Cosmetics Co., Ltd.

Enterprise investigation shows that Guangzhou Aifuyi and Guangzhou Tengyu have no equity relationship with Renhe Pharmaceutical. This is a typical OEM product.

On the platform of investor interaction, many investors have raised a similar topic to Renhe Pharmaceutical, such as "What is the relationship between anti-alopecia lotion and Renhe Pharmaceutical", and they are concerned about the actual relationship between such branded products and Renhe Pharmaceutical.

02

The OEM model has spread to the medical field.

Today, the OEM model has been very popular in all walks of life. The most typical is the Antarctic people. Open a shopping platform, there will be many shops related to Antarctic people, and the products are countless, from shoes and clothing to bedding, from electric irons to gas stoves.

Antarctic people were originally a company that started from making underwear. Since 2008, Antarctic people have closed all the production lines of their own factories, and since then they have changed from "selling products" to "brand authorization", earning a lot of money. In 2019, Antarctic people earned 1.3 billion yuan through brand authorization. In 2020, the gross profit margin of Antarctic OEM service will reach 93.26%.

In recent years, the OEM model has spread to the medical and health care industries. Renhe, Tongrentang, Xiuzheng, Sunflower and many other well-known pharmaceutical companies increase their income through brand authorization.

Taking Renhe Pharmaceutical as an example, according to its 2020 annual report, the company achieved a total operating income of 4.106 billion yuan. The company’s products are divided into self-owned products and OEM products. From the perspective of income, self-owned products and OEM products basically account for half.

The OEM model supports half of the revenue of an old pharmaceutical company, which is enough to prove the dependence of well-known pharmaceutical companies on the OEM model.

Compared with R&D, OEM is obviously an easier shortcut. Accustomed to taking shortcuts, they are even more reluctant to take the difficult but correct path.

According to the third quarterly report of 2021 disclosed by Renhe Pharmaceutical, in the first three quarters, the company’s R&D expenses were 42.76 million yuan, and its revenue was about 3.659 billion yuan. The proportion of R&D expenses in revenue was only 1.1%. According to the annual report of Renhe Pharmaceutical for nearly 4 years, its annual sales expenses are 14-26 times as much as R&D expenses. Renhe’s characteristics of "emphasizing marketing and neglecting research and development" are often criticized by the outside world.

However, this is not the problem of Renhe. According to the survey report of the consulting industry in China, the R&D expenditure of large international pharmaceutical companies generally accounts for 15%-20% of the total sales, while the R&D investment of domestic pharmaceutical companies accounts for only 2%-3% of the sales revenue on average.

03

Want to win by branding? I’m afraid not.

Although the road to OEM is easy, it is not once and for all.

Just like Antarctic people, they thought they could "win" by brand authorization, but these two years have not been easy.

Since July last year, the share price of Antarctic e-commerce has dropped from the highest point of 24.41 yuan to around 7 yuan today, and its market value has evaporated by nearly 40 billion yuan. According to its 2021 semi-annual report, in the first half of 2021, the net profit of Antarctic e-commerce attributable to shareholders of listed companies was 246 million yuan, down 42.85% year-on-year.

The OEM model is like a double-edged sword, which not only contributes a lot of profit to the enterprise, but also brings various negative problems to the brand, such as product quality, word of mouth and even false propaganda.

There are many complaints about branded products of pharmaceutical companies on the websites of Black Cat Complaint and 315 Consumer Protection Complaint. Most of the complaints revolve around "invalid products", "fake goods", "no refund" and "false propaganda".

Minibus searched Pinduoduo for a wound care ointment. According to the industry details page, this product comes from a national brand-Amendment. Its function is "scar removal without leaving any trace", and it has been put on record by the Drug Administration, with good safety effect.

The actual manufacturer of this ointment is "Jiangxi Bingshuangjiefu Industrial Co., Ltd.", which has no equity relationship with Xiuzheng Pharmaceutical and belongs to OEM products.

According to the record number "Ganzhang Machinery Equipment No.20190083" provided by it, the minibus made an inquiry on the website of National Medical Products Administration, and the record information showed: "This product is ointment. The contained components have no pharmacological effects. The ingredients contained cannot be absorbed by the human body. Non-sterile. "

The "intended use" item is blank.

The minibus inquired about other brands of scar-removing ointment of the same type, and the column of "expected use" said "suitable for inhibiting and relieving hyperplastic scars caused by burns, trauma, surgery and other reasons".

In other words, this ointment probably has no scar removal effect. If so, then this product has the problem of false propaganda.

04

How can you post it? Who is responsible for the problem?

Who should be responsible for the quality problems of OEM products? The minibus consulted Chang Dongyue, the director of Shanghai Law and Craftsman Law Firm, and he thought that once the branded goods had quality problems, the brand supplier was the direct responsible person, and the processor was also liable under normal circumstances. Moreover, this is based on the quality problems of legally produced products, and it is necessary to bear civil liability.

However, more and more enterprises don’t talk about "martial arts", and many enterprises alienate OEM into pure lending brands, which is very problematic without any quality supervision on quality. In this case, if the illegal production leads to extremely bad social consequences, the brand and producer of OEM products not only need to bear civil liability, but also need to bear administrative responsibility and even criminal responsibility.

Chang Dongyue also said that the safety of food and drugs is related to people’s right to health and even life. Quality problems may cause irreversible damage to the body, and no matter how strict the quality supervision of food and drugs is. Regrettably, although China’s Food Safety Law, Drug Administration Law and Product Quality Law all stipulate product quality responsibility, the sanctions for violating food and drug safety are still too light, so that the food and drug field in China is still not safe enough. In this regard, the United States and Japan’s practice of using heavy codes to control food and drug safety is quite good and worth learning.

Relying on legal sanctions is the last step. As an enterprise, it should be its duty to abide by the rules. How can have no martial ethics, a post it?

According to Shi Lichen, the founder and strategic marketing expert of Beijing Dingchen Management Consulting Co., Ltd., OEM is not illegal, and the key is how to continue to control quality while authorizing. Whether you are OEM or OEM, consumers only know that they are buying your brand. Pharmaceutical companies should pay special attention to quality, otherwise, as the authorized products become more and more miscellaneous, the quality can not be controlled, and finally the reputation of the main business will be affected, which will not be worth the candle.

05

Difficulties and new ways for pharmaceutical companies

The advantages and disadvantages of OEM mode are very clear, and it can easily make money, but it is difficult to control the quality and the brand is easily damaged. The reason is very simple. The question is, those old pharmaceutical companies that have spent a hundred years settling down should have cherished their feathers. Why are they addicted to OEM?

Shi Lichen explained the reasons behind it: in recent years, the competition in the pharmaceutical industry has been fierce, and the operating pressure of pharmaceutical companies has increased. The old pharmaceutical companies have to find a way out. First, solve the fundamental problems and increase investment in research and development; Second, based on its own cost advantage, to achieve economies of scale. But these two roads are not easy to walk.

"In contrast, the OEM business has almost no cost and high net profit, so those pharmaceutical companies with brand awareness and strong premium ability naturally embarked on this road."

From this point of view, it is difficult for the old pharmaceutical companies to embark on the road of OEM, but this is not a long-term solution after all. Is it possible to open up a new road?

There is indeed a new road that has emerged-the field of cross-border beauty cosmetics and daily chemicals for pharmaceutical companies.

With the strong growth of functional skin care products, pharmaceutical companies such as Renhe, Pien Tze Huang, Tongrentang, Ma Yinglong, Yunnan Baiyao, Panlong Yunhai, Dong ‘e Ejiao and Xiuzheng Pharmaceutical have all set foot in the cosmetic and daily chemical industry.

Pien Tze Huang disclosed the 2020 financial report, and the company achieved operating income of 6.511 billion yuan, a year-on-year increase of 13.78%; The net profit was 1.672 billion yuan, a year-on-year increase of 21.62%. Behind the growth, the cosmetics sector contributed a bit. Its holding subsidiary Fujian Pien Tze Huang Cosmetics Co., Ltd. achieved revenue of 611 million yuan, up 42.01% year-on-year, and net profit of 114 million yuan, up 41.23% year-on-year.

In July this year, Renhe Pharmaceutical announced that it planned to acquire 80% equity of seven cosmetics companies for 719 million yuan. One of them, Shenzhen Miura Natural Cosmetics, has been independently producing Renhe brand cosmetics, and some of the products distributed by the other six target companies come from this company.

In this regard, Shi Lichen analyzed that there is a huge Japanese industry called cosmeceuticals, which is not available in China, but we can make some functional cosmetics. Well-known pharmaceutical companies have natural advantages in making cosmetics across borders. For example, if brands can support the premium of products, they can get higher profit points. In addition, pharmaceutical companies themselves already have strong management teams, marketing teams and capital levels, which are not available to ordinary enterprises.

"The difference is nothing more than that some pharmaceutical companies, such as Renhe, have cultivated Renhe brand cosmetics related products through OEM before, and some products already have a certain market share, brand awareness and user base. At this time, it is logical to conduct mergers and acquisitions. Some pharmaceutical companies have had less involvement in this area before, so they may have to do it from scratch. "

In this way, pharmaceutical companies cross-border to make beauty cosmetics and daily chemical products. Originally, they just wanted to be a sideline through brand authorization. In the future, they may become one of their main businesses and gain new profit growth points by creating explosive IP products.

Author | Li Mengqing | Duty Editor | Zhang Wenlong

Editor | He Mengfei | Editor | Zheng Yuanmei | Tuyuan | vision china

Original title: "Old pharmaceutical companies learn from online celebrity brand. Have you ever bought such branded products? 》

Read the original text

　　The General Administration of Customs announced today (6th) that in the first half of this year, the national customs suspended the export to China of 144 food enterprises that suffered from the COVID-19 outbreak, and at the same time, returned or destroyed the risky imported food to prevent unqualified food from entering the country.

　　According to customs statistics, this year 1-mdash; In June, the national customs conducted a total of 1,098,700 samples of imported cold-chain food, animal and plant products for COVID-19 virus detection; A total of 27,114,400 imported cold-chain foods were supervised for preventive disinfection at ports.

　　Kong Xiaobang, Director of General Department of Import and Export Food Safety Bureau of General Administration of Customs:Since the outbreak of the epidemic, as of July 1st this year, we have randomly selected 296 overseas food enterprises in 60 countries and regions through remote video, and suspended the export of 144 overseas food enterprises with COVID-19 outbreak employees to China, effectively ensuring the safety of imported food in China.

　　At the same time, the customs strictly returns or destroys the imported food with risks to prevent unqualified food from entering the country. 1-mdash this year; In June, the national customs detected 1,070 batches of food that were not allowed to enter the country due to unqualified safety and hygiene items in port supervision, and all of them were returned or destroyed.

　　In addition, the customs has also enhanced the understanding of the safety of imported and exported food in various ways. Today, in addition to Hangzhou, other customs across the country have also launched the "National Food Safety Publicity Week" in 2021, with a variety of publicity, display and Q&A activities to publicize and interpret imported food safety and port food hygiene and safety laws and regulations to import and export enterprises and consumers, and strictly supervise imported food.

　　Zang Juan, Inspection Section of Qianjiang Customs Office in Yuhang, Hangzhou Customs:Consumers can first check whether the food is labeled or labeled in Chinese, and whether the product name, country of origin (region), ingredient list, production date and other information are marked on the label.

　　If there is no such Chinese label on imported food sold in the market, it can be regarded as an informal channel. Secondly, you can also ask the sellers for the Inspection and Quarantine Certificate of Entry Goods issued by the Customs or log on to the website of the General Administration of Customs to check whether the imported food meets the access requirements, so as to ensure that the imported food you buy is imported in compliance.

　　CCTV News:During the Ming and Qing Dynasties, the maritime industry flourished, and colored gems and jade from various countries entered China with merchant ships. In the jewelry category exhibition being exhibited in Changsha Museum, about 300 pieces of collected treasures show the beauty of the blending of Chinese and Western cultures.

　　With the continuous development of navigation and trade, China is rich in precious stones and stored in by going up one flight of stairs. Jewelry inlay technology developed rapidly in the Ming and Qing Dynasties. This Ming Dynasty’s "gold inlaid with precious silk and five phoenix crowns" is very rich in decorative elements, including the flower shape of peony, dragons, phoenixes, butterflies and other forms of decoration, using a variety of complex techniques such as tired silk and hammering.

　　The continuous export of China’s artworks has also made westerners know and understand China culture. These two French cosmetic boxes, dating from about 1920, are rich in China elements in design.

　　Bronze decoration embodies the cultural characteristics of Shang and Zhou Dynasties.

　　At the special exhibition of Shang and Zhou cultural relics on display in Tianjin Museum, more than 150 pieces (sets) of Oracle bones, bronzes and other cultural relics provide important clues for studying the origin of Chinese civilization.

　　The typical animal face pattern in Shang bronzes is the reorganization and deformation of many animals based on people’s imagination. All kinds of animal-faced tripod in the exhibition reflect the reverence and worship of nature by the ancestors of Shang and Zhou Dynasties.

　　Cicada pattern is also a common animal pattern decoration on bronzes, which means it is high in food and dew, clean and valuable. This cicada-patterned tripod in the late Shang Dynasty has a complicated craft, which embodies the exquisite skills of ancient craftsmen.

　　Zhaoji civilization sees the origin of Chinese characters from cultural relics

　　Through this special exhibition, we can learn about the history and culture of that period from the Oracle bones and bronzes with inscriptions.

　　The word "China" combined together first appeared on the bronze ware "He Zun" more than 3,000 years ago. In fact, the earliest Chinese characters "Zhong" and "Guo" can also be found in Oracle Bone Inscriptions in Shang Dynasty.

　　Oracle Bone Inscriptions can not only reflect the political and military situation at that time, but also reflect the ecological environment at that time. From the Oracle inscriptions carved on this piece of Oracle bones, we can see that the Central Plains at that time had traces of elephant survival and reproduction.

　　In Shang dynasty, people not only carved words on Oracle bones, but also wrote on wooden slips and silks with brush. Although it is no longer possible to see the Shang dynasty classics written with a brush, the inscriptions on bronzes basically retain the form of brush writing. In the inscription of Xin Ding, the father of the Shang Dynasty, we can intuitively see the trace of the writing of the word "father" with a brush.