＂The Elf Throne＂ is in a downturn. Producer： Please support the country of conscience!
(This article was first published in "Movie Rising Potential", welcome WeChat to search filmmore for attention)
1905 movie network exclusive feature After all the hardships, on August 19th, the animated film which took nearly 500 employees two years to complete was finally released.
Continuing the excellent production of the previous work, The Elf Throne has made new adjustments and breakthroughs on many levels. After three rounds of preheating before screening, it also accumulated a good reputation; Driven by the co-producer 58 Tongcheng Film Co., Ltd., more than 100 million road advertisements … …
All kinds of big moves show that the producer Mi Li Film is full of confidence in the film itself, trying to surpass the box office performance of Dragon Valley: Breaking Dawn (hereinafter referred to as "Raiders of the Dawn") two years ago and inject fresh blood into the depressed summer file.
However, the reality does not seem to be as expected. As of 6: 30 in the afternoon, only 6% of "The Elf Throne" was arranged. This makes Zhang Qing, the producer of this film and the chairman of Rice Film, confused … …
"Pure-blooded country"
100% China team,China’s first full "moving capture" animated film
When it comes to the name of Rice Film, most fans may not be familiar with it, but when it comes to the 2014 Dragon Valley: Breaking Dawn, many animation fans must remember it clearly. Although the initial arrangement of this animated film was not high, it eventually accumulated nearly 58 million box office because of its good reputation, setting a record for domestic animated films at that time.
In 2014, "Dragon Valley: Breaking Dawn" also experienced a puzzle of low filming.
Even in the face of the dilemma that the authorization was terminated by Shanda Games one year before the release, Rice Film’s persistent "Elf Throne", a "three noes" work dubbed by netizens as "no IP, no feelings and no China elements", bravely did not follow the usual routine, but the road to film release was not smooth … …
Long before Dragon Valley was finished, the script of Elf Throne had been written. By the time the authorization was terminated in October last year, the film was about to enter the mid-production. In desperation, the key characters that had appeared in the game could no longer be used, and the name of the protagonist changed, and many things needed to be overthrown.
Ji Guanlin (in blue), who voiced Judy, the rabbit in China, presented "The Elf Throne".
Fortunately, the core figure, Liya, was designed by Mi Li herself. This makes the two works closely related in context. And the budget overrun caused by the large-scale revision was also carried down by the rice grain itself. The film was finally released as scheduled in the summer of 2016.
On the other hand, in order to make up for the regret that the characters in Dragon Valley are slightly stiff, the Elf Throne uses motion capture technology. The protagonists, Liya and Xiaoyu, used two actors to perform literary and martial arts respectively, and even the supporting iron master invited actors with similar figures. This is the first time that a domestic animated film using this technology has been released in domestic cinemas.
"Elf Throne" action capture scene
The most exciting thing is that after watching the credits, many viewers were surprised to find that the behind-the-scenes team of this work was all Chinese. "There are many foreign names behind a lot of films, and this film is really pure China," Zhang Qing said proudly.
["All-age" animation]
The heroine Leah is the most powder-sucking,Young women aged 21-25 who cry are the core audience.
Zi Shijun:What group of people is the Elf Throne mainly aimed at?
Zhang Qing:Judging from the screening situation, children over 8 years old and young women aged 21 to 25 especially like it, including many parents.
This film is very similar to The Great Sage at that time, that is, mom and dad watched it very carefully there, because this film has a cute side, with puppies, some funny characters and children who especially like it; It also has an emotional side, and adults especially like it.
"Hot Blood" and "True Love" are the themes of The Elf Throne.
Zi Shijun:I don’t think it’s the same as Dragon Valley. This time, a lot of publicity is focused on love. Is it to win more female audiences?
Zhang Qing:In order to differentiate, "all ages" is not a very directional thing. It is true that children and adults can watch it, but girls may especially like it.
It’s true that girls cry too much. Someone used up four packs of paper towels in a scene. I think it touched a certain point. This psychological point is very subtle.
When designing a movie, you may think more about scenes, characters and actions, but in the end, the audience is moved by other places.
Film scene map
So you will never be the same as you imagined, and the audience will have different reactions. I think this is quite wonderful. This is a cultural product, which is interesting. Anything can be counted as a cultural product.
Zi Shijun:Which do you think is more powder-sucking, Xiaoyu or Liya?
Zhang Qing:Basically all the powder is liya powder. In the last film, she left the last arrow to the fish’s enemy and the enemy’s axe to herself. So everyone will be moved, and men will be moved: there is such a woman! Saved me with the last arrow!
Liya’s affectionate arrow melted the hearts of many straight men.
Therefore, it is her behavior that shows that the male audience still expects such a female character to make such a choice and give her life for love.
So everyone is moved not only because she is cute, because you think she has no breasts and no buttocks, and she is a pure girl image. Everyone is moved by her behavior.
Why is it that there are fewer movie stars now, so there is no role to set him off, and there is no role to move people. What everyone is looking at is his own face value and appearance. Liya is a touching person from the perspective of role, not what she looks like. So it’s different.
The role of movies is actually to create characters. You don’t even have a story about where the role came from. The first step is the characters, and then the story. It’s the play that really supports Leah, not what she looks like.