Box Office Breaks through 20 Billion Yuan： Why did the summer file of China movies set a new record in 2023？

　　On June 9th, the crew of the film "Feng Shen Part I" appeared at the red carpet ceremony of the 25th Shanghai International Film Festival. Xinhua News Agency reporter Xin Mengchen photo

　　Xinhua News Agency, Beijing, August 28th (Reporter Leon, Zhang Manzi) As of 22: 00 on August 26th, the summer box office of China film market in 2023 exceeded 20 billion yuan, setting a new record for the summer box office. China’s summer box office jumped from nearly 17.8 billion yuan in 2019 to a new height of 20 billion yuan, injecting more confidence into the recovery of China and the global film industry.

　　China film industry is used to calling the three natural months from June to August every year as summer files. As the first summer file after China adjusted and optimized epidemic prevention and control measures, why did this summer file break the record? Analysts pointed out that cultural consumption, including movies, has gradually recovered. The types and themes of summer movies this year are diverse and rich, and popular works frequently appear, meeting the diverse needs of watching movies.

　　Yu Chao, deputy general manager of Capital Cinema, has the most outstanding feeling that "there are more outstanding films".

　　According to the data of the Lighthouse Professional Edition of the film data platform as of the morning of August 27th, the suspense film "She Disappeared" and the crime film "Put All Your Eggs on One Egg" ranked first and second in the summer box office list with 3.5 billion yuan and 3.3 billion yuan, followed by the mythical epic film "Goddess Part I" and the realistic film "The Octagon Cage", with box office of 2.4 billion yuan and 2.2 billion yuan respectively.

　　On April 21st, the cast members of "She Disappeared" were at the red carpet ceremony for the opening of the 13th Beijing International Film Festival. Xinhua News Agency reporter Chen Zhongyu photo

　　In the eyes of the industry, such a box office array is more healthy and stable than the box office champion of previous years, and the box office of the second or third place on the list has dropped to more than 1 billion yuan, showing that the overall quality of this summer’s movies is higher.

　　Chen Xuguang, director of Peking University Film and Television Drama Research Center, believes that the biggest feature of this year’s summer file is that the types and themes of films are more diverse, meeting the needs of audiences of different ages, "instead of simply focusing on student groups as before".

　　There are movies based on myths, legends and history, such as "The First Goddess" and "Three Wan Li in Chang ‘an", and there are movies with realistic themes, such as "Put all your eggs in one basket" and "In an octagonal cage", which play the role of "window" and let the audience better understand the society and protect themselves.

　　A good box office first stems from the excellent quality of the film. "China filmmakers pay more attention to ‘ Use money on the cutting edge ’ It also pays more attention to the quality of movies, and a number of domestic masterpieces have emerged. " Chen Xuguang said that there are a large number of movie audiences in China, and the types of movies should be as diverse as possible. "We are not afraid of no audience, but we are afraid that there are not enough good works.".

　　From June 21st to August 27th, the single-day box office of China film market broke through 100 million for 68 consecutive days, reaching a new high. Chen Jin, a data analyst of Lighthouse Professional Edition, pointed out that this sustained and stable box office performance has laid a sufficient foundation for the market to restore confidence, and the film industry has obvious signs of accelerating recovery. As of the afternoon of August 27th, the total number of screenings of this year’s summer file reached 33.7 million, setting a new record for the summer file.

　　The top six films in China’s summer box office this year are all domestic films, accounting for about 70% of the total box office. "Both the audience and the upstream and downstream of the industry have more confidence in the China film market after this summer file." Chen Jin said.