Directed by Yachun Dong, starring Tang Guoqiang and Ding Yongdai, and starring Sun Weimin, WangZhifei, Liu Zhibing, Yao Gang, Wang Ting, Wang Tonghui, Liu Tao and Chen Kaixin, the film "Crossing the Yalu River", which shows the great war to resist US aggression and aid Korea, has recently been shown in national cinemas. Many viewers have entered the cinema, recalling the epic history and remembering the revolutionary martyrs.

　 　 　 　The film Crossing the Yalu River is a "panoramic, epic" major revolutionary historical work that shows the War to Resist US Aggression and Aid Korea. The film material is basically taken from a TV series of the same name "Crossing the Yalu River" which premiered in the central government at the end of last year. Forty episodes of TV series were condensed into two and a half hours of movies, which were told for the first time from the perspective of Peng Dehuai, commander and political commissar of Chinese people’s Volunteer Army. From the strategic thinking of the central leadership, the battlefield strategy of the volunteers generals, the bloody battles of the frontline volunteers and other dimensions, the epic battles in the East-West Line and five battles were reproduced, and the magnificent history was fully restored.

　 　 　 　?

　 　 　 　"When the volunteer soldiers fought in the front, the dangers we encountered were unimaginable. I am very grateful to have such a work to restore this history, so that we can feel the ruthlessness of the war through movies, feel the selflessness and greatness of the revolutionary ancestors, and be immortal. China Volunteers, the most lovely person!" Walking out of the cinema, Ms. Li, an audience in Haikou, said emotionally.

　 　 　 　It is reported that since the film "Crossing the Yalu River" was released, many viewers have expressed "want to see it", and enterprises and institutions plan to organize employees to watch the movie in a centralized way. "At present, our studio has received booking orders from several units, which will be available tomorrow and the day after tomorrow." The person in charge of Xingyu IMAX Studios Haikou Wuyue Plaza Store said.

　 　 　 The film Crossing the Yalu River was produced by the Central Radio and Television General Station, produced by the TV Drama Documentary Center of the General Station, produced by the China TV Drama Production Center of the General Station, and jointly produced by Huaxia Film Distribution Co., Ltd.

　　On June 9th, the crew of the film "Feng Shen Part I" appeared at the red carpet ceremony of the 25th Shanghai International Film Festival. Xinhua News Agency reporter Xin Mengchen photo

　　Xinhua News Agency, Beijing, August 28th (Reporter Leon, Zhang Manzi) As of 22: 00 on August 26th, the summer box office of China film market in 2023 exceeded 20 billion yuan, setting a new record for the summer box office. China’s summer box office jumped from nearly 17.8 billion yuan in 2019 to a new height of 20 billion yuan, injecting more confidence into the recovery of China and the global film industry.

　　China film industry is used to calling the three natural months from June to August every year as summer files. As the first summer file after China adjusted and optimized epidemic prevention and control measures, why did this summer file break the record? Analysts pointed out that cultural consumption, including movies, has gradually recovered. The types and themes of summer movies this year are diverse and rich, and popular works frequently appear, meeting the diverse needs of watching movies.

　　Yu Chao, deputy general manager of Capital Cinema, has the most outstanding feeling that "there are more outstanding films".

　　According to the data of the Lighthouse Professional Edition of the film data platform as of the morning of August 27th, the suspense film "She Disappeared" and the crime film "Put All Your Eggs on One Egg" ranked first and second in the summer box office list with 3.5 billion yuan and 3.3 billion yuan, followed by the mythical epic film "Goddess Part I" and the realistic film "The Octagon Cage", with box office of 2.4 billion yuan and 2.2 billion yuan respectively.

　　On April 21st, the cast members of "She Disappeared" were at the red carpet ceremony for the opening of the 13th Beijing International Film Festival. Xinhua News Agency reporter Chen Zhongyu photo

　　In the eyes of the industry, such a box office array is more healthy and stable than the box office champion of previous years, and the box office of the second or third place on the list has dropped to more than 1 billion yuan, showing that the overall quality of this summer’s movies is higher.

　　Chen Xuguang, director of Peking University Film and Television Drama Research Center, believes that the biggest feature of this year’s summer file is that the types and themes of films are more diverse, meeting the needs of audiences of different ages, "instead of simply focusing on student groups as before".

　　There are movies based on myths, legends and history, such as "The First Goddess" and "Three Wan Li in Chang ‘an", and there are movies with realistic themes, such as "Put all your eggs in one basket" and "In an octagonal cage", which play the role of "window" and let the audience better understand the society and protect themselves.

　　A good box office first stems from the excellent quality of the film. "China filmmakers pay more attention to ‘ Use money on the cutting edge ’ It also pays more attention to the quality of movies, and a number of domestic masterpieces have emerged. " Chen Xuguang said that there are a large number of movie audiences in China, and the types of movies should be as diverse as possible. "We are not afraid of no audience, but we are afraid that there are not enough good works.".

　　From June 21st to August 27th, the single-day box office of China film market broke through 100 million for 68 consecutive days, reaching a new high. Chen Jin, a data analyst of Lighthouse Professional Edition, pointed out that this sustained and stable box office performance has laid a sufficient foundation for the market to restore confidence, and the film industry has obvious signs of accelerating recovery. As of the afternoon of August 27th, the total number of screenings of this year’s summer file reached 33.7 million, setting a new record for the summer file.

　　The top six films in China’s summer box office this year are all domestic films, accounting for about 70% of the total box office. "Both the audience and the upstream and downstream of the industry have more confidence in the China film market after this summer file." Chen Jin said.

China has 41,179 movie screens, ranking first in the world.

　　In 2016, the total box office of national movies was 45.712 billion, up 3.73% year-on-year. Compared with the growth rate of 48.7% last year, the good momentum has come to an abrupt end. In addition to the steady growth in the first quarter (Spring Festival file) last year, the box office was negative for five months in the next nine months.

　　Nearly 60% of the films made were not released.

　　In 2016, the number of cinema visitors in the city was 1.372 billion, an increase of 8.89% year-on-year. The growth rate of movie attendance is greater than that of box office, indicating that the average fare has decreased, and the national average fare is about 33.32 yuan.

　　In 2001, there were 84 films with box office exceeding 100 million yuan, including domestic movie 43 films. The box office of domestic films was 26.663 billion, accounting for 58.33% of the total box office, once again exceeding that of imported films. This year, many imported films are actually sponsored by domestic investors, such as Kung Fu Panda 3, Crouching Tiger, Hidden Dragon 2, or participated in the project, such as Warcraft, Bourne ultimatum 5, Star Trek 3, revenant, Hacksaw Ridge, Billy Lynn’s Long Halftime Walk and Nine Lives.

　　In the whole year, 772 feature films, 49 animated films, 67 science and education films, 32 documentary films and 24 special films were produced, totaling 944. Among them, less than 400 films have been shown in cinemas, accounting for 42%. In other words, nearly 60% of the films made have not been shown.

　　In 2016, there were 1,612 new cinemas and 9,552 new screens. At present, the total number of screens in China has reached 41,179 (more than 7,600 cinemas), surpassing the North American market (about 39,000) and becoming the country with the largest number of movie screens in the world. Last year, the number of screens in the world increased by 11,260, an increase of 8%, totaling 152,000. Among them, the number of screens in China increased by 8035, accounting for 71.36%. Judging from the changes in the past two years, the proportion of China’s screens in the world should be 21%-25%.

　　Hollywood blockbusters rely on China to attract gold.

　　In 2016, 724 movies were released in North America, with a box office of $11.25 billion, which was basically the same as last year. In fact, for many years, the mature North American market has maintained a stable state, and the number of people watching movies and the box office have not increased or decreased by more than 10%.

　　Therefore, overseas, especially China, has become a key market for major Hollywood film companies. Hollywood has been doing well, too. Many blockbusters have far more overseas box office than those in North America. For example, Captain America: Civil War, which has the highest box office in the world this year, has 64.6% overseas box office. For example, Kung Fu Panda 3 and Warcraft, the overseas box office accounts for 72.5% and 89.1% respectively. And a large part of these overseas box offices are sold in China. For example, the box office of Warcraft in China is as high as 1.472 billion RMB, which is equivalent to 212 million US dollars at the current exchange rate, accounting for 55% of the overseas box office of 386.3 million US dollars.

　　Because the China market is too big, the box office of a Mermaid in Stephen Chow is as high as 3.393 billion, ranking 12th in the global box office list in terms of US dollars. Compared with China, its North American box office is only $3.23 million, accounting for 0.6% of the global total box office. (According to Sohu)

Native tree species refers to the natural distribution of trees in this area or the long-term growth of local trees. National Forestry and Grassland Administration recently released that China actively adopts native tree species and grass species to carry out afforestation and greening. At present, all the artificial afforestation in China basically uses native tree species.

National artificial afforestation basically uses native tree species.

Since 2021, National Forestry and Grassland Administration has approved 47 improved varieties of forest trees, all of which are native species. At present, 670 indemnificatory nurseries have been built in China, focusing on cultivating fine varieties and strong seedlings of native broad-leaved tree species, shrub species and high-quality economic forest species, with an additional seedling production capacity of nearly 100 million plants, thus ensuring the demand for native tree seedlings for national greening.

In promoting the construction of forest cities, National Forestry and Grassland Administration requires that native tree species should be the main species, and the utilization rate of urban native tree species should reach more than 80%, so as to increase the application of native tree species and grass seeds in urban greening.

National Forestry and Grassland Administration has instructed 29 provinces to issue a list of main native tree species, and made clear the suitable areas and suitable greening types of native tree species, which provided a basis for popularizing the use of native tree species. The "Reference List of Major Cultivated Precious Tree Species (2022)" was issued to guide all localities to actively cultivate local precious tree species.

Wangkui, Heilongjiang: Native Tree Species in Urban Greening and Forestry Engineering "Playing the Leading Role"

Wangkui County, Suihua, Heilongjiang Province, is an important commodity grain base in China and a key area for the construction of the "Three North" shelter forest system project. The local area combines urban greening with key forestry projects, afforesting according to local conditions, and building ecological barriers with native tree species.

CCTV reporter Shi Yuyu:The tree species used in the "Three North" shelter forest in Wangkui County, Suihua City, Heilongjiang Province is the native tree species Larix gmelinii, which has the characteristics of evergreen all the year round and tall trees, and can provide effective shelter for the farmland next to it.

Entering Wangkui County, a series of "landscape green corridors" came into view. Since it was incorporated into the "Three North" shelter forest construction project system, according to the long, cold and dry climate characteristics of northeast winter, the local area mainly planted native tree species with cold resistance, drought resistance and easy growth, and the utilization rate reached over 90%.

Zhang Jingbing, director of afforestation station of Forestry and Grass Bureau of Wangkui County, Suihua City, Heilongjiang Province:In the past, there was no such shelter forest. Because the wind blew our corn down, this phenomenon was called "wind scraping the ground". Now, with the shelter forest, this "wind scraping the ground" phenomenon has been greatly reduced.

After years of "Three North" shelterbelt construction, the farmland shelterbelt area in Wangkui County has reached 4,900 hectares, effectively sheltering 135,000 hectares of farmland, accounting for more than 95% of the county’s farmland area.

Not only did the "Three North" project choose native tree species, but also Wangkui basically used native tree species in urban greening. With the goal of "the city is in the forest, the road is in the green, the building is in the garden, and the people are in the landscape", the local green garden projects such as Wangkui Botanical Garden have been implemented.

Wang Shuqi, Deputy Director of Wangkui Garden Construction Service Center, Suihua City, Heilongjiang Province:The Botanical Garden covers an area of 450,000 square meters, all of which are local varieties, including spruce and Pinus sylvestris var. mongolica. It adapts to the local climate and grows vigorously.

At present, the urban greening coverage rate in Wangkui County is 40.38%, ranking first in Pingyuan County of Heilongjiang Province.

Sun Chenggang, Deputy Director of Wangkui Garden Construction Service Center, Suihua City, Heilongjiang Province:In combination with the construction of the "Three North" shelterbelt project, we adhere to the principle of respecting nature and adapting trees in suitable places, giving priority to the selection of excellent native tree species, so that urban residents can feel real benefits.

Shijiazhuang, Hebei province: strengthening scientific research and cultivation to improve the quality level of native tree species

In Shijiazhuang, Hebei Province, the research and application of local native tree species have been strengthened, new tree species and new strains have been cultivated, and the quality level of local tree species has been continuously improved.

The recent high temperature weather in North China has made the Woods in the park a good place for many citizens to enjoy the cool.

Shijiazhuang citizen Li Xupeng:The park is also tree-lined. Even in a high temperature day of more than 30 degrees Celsius, you won’t feel particularly hot and sunburned if you come here for a walk and enjoy the cool.

Shijiazhuang citizen Qiao Jing:Because its flowers in spring are very beautiful, I was attracted by this flower, and then I looked it up and found it was called a neem tree.

The neem tree mentioned by the citizens is an ancient native tree species, which was recorded in Qi Min Yao Shu in the 6th century A.D. and widely distributed in northern China.

However, in the long-term growth and development process, problems such as single variety and loose wood have also appeared in neem. In order to fully explore the excellent characteristics of this ancient native tree species, foster strengths and avoid weaknesses, a "research team for the development and application of neem germplasm resources" was established in the local area.

Tian Guoying, Dean of Shijiazhuang Agricultural and Forestry Research Institute, Hebei Province:Together with China Academy of Forestry, Hebei Normal University and other scientific research units and universities, we formed a research team to excavate and utilize the native tree species Melia azedarach, and cultivated 8 new varieties and strains successively.

Nowadays, in Shijiazhuang, there are more than 20 native tree species such as Melia azedarach, which are widely used. These native tree species have strong adaptability and resistance to the local growth environment, especially to extreme low temperature or high temperature. At the same time, it is easy to plant and has a high survival rate, which can maximize its own characteristics and meet the greening effect.

Fangchenggang, Guangxi: Casuarina equisetifolia, the "guardian of the sea", greening the city and coast.

Fangchenggang, Guangxi, located at the southernmost tip of Chinese mainland coastline, is a typical coastal city with Beibu Gulf in the south. Usually, the wind and sand in coastal cities are relatively heavy, so greening should not only pay attention to beauty, but also consider wind and sand fixation. Casuarina is an excellent tree species with three characteristics. Let’s get to know it together.

On the sea side of the West Bay in Fangchenggang City, Guangxi, rows of Casuarina trees grow along the coastline, forming a shelterbelt and a unique urban landscape. Casuarina equisetifolia is an evergreen tree of Casuarina, which is salt-tolerant and sand-resistant. It is a pioneer tree species in coastal shelterbelts and is known as a loyal "guardian of the sea".

Zhong Yu, Head of Garden Department of Fangchenggang City Management Supervision Bureau, Guangxi:Because its root system is very developed, it has a very good protective effect on wind, and its leaves are very thin, and it is a scale leaf, so its demand for water is much smaller than that of other broad-leaved trees, so its wind-proof and sand-fixing ability is very good.

Not only that, Casuarina grows rapidly, with a height of 30 meters. Coupled with its beautiful tree shape, Casuarina is also used as a street tree and has a good performance in urban greening.

Su Xuepeng, Director of Nursery of Forest Seed Breeding Center in Fangchenggang City, Guangxi: Especially in our coastal city, if it is a seawall or a beach, this kind of Casuarina tree is really beautiful.

According to the data provided by the garden department of Fangchenggang City, at present, more than 60% of the urban greening trees in Fangchenggang City are native trees like Casuarina. Because of their strong adaptability and strong resistance to natural disasters, native tree species are gradually showing their value with the increase of dosage.

Zhong Yu, Head of Garden Department of Fangchenggang City Management Supervision Bureau, Guangxi:The salinity and alkalinity in the urban mudflats are very high, and it is very difficult to survive by planting other trees. However, if Casuarina equisetifolia is planted, it can effectively form a certain green barrier, which can effectively increase the green quantity of our coastal cities.

(CCTV reporter Shi Yuyu Liao Wei, Liu Chang Suihuatai Shijiazhuang Taiwan)

　　Recently, respiratory diseases have been high.

　　"Syncytial virus" topped the hot search list.

　　Some netizens asked questions.

　　"What is this?"

　　Syncytial virus is not a new respiratory disease.

　　Syncytial virus is not a new respiratory disease, and there was an anti-seasonal epidemic this summer.

　　Tang Zhichao, deputy director of the Department of Disease Control, Shunyi Women and Children Hospital, Beijing Children’s Hospital, said that respiratory syncytial virus is the most important virus pathogen that causes acute lower respiratory infection in children under 5 years old worldwide. Respiratory syncytial virus (RSV) infection is the primary cause of hospitalization of infants with viral respiratory infection, which seriously harms children’s health, especially premature infants and infants with congenital heart disease or primary immunodeficiency.

　　Children and adults can be infected.

　　Source: Yangguang. com

　　Syncytial virus is an RNA virus, which is transmitted by droplets and close contact, or by contaminated hands and objects. Patients often have upper respiratory symptoms after infection.

　　The incubation period of syncytial virus is usually 2-8.
Days, detoxification can last for 1-3 weeks. Early infection is mostly confined to the upper respiratory tract, showing symptoms of upper respiratory tract such as nasal congestion, runny nose, cough and hoarseness.

　　The typical symptoms of children infected with syncytial virus are fever, cough, stuffy nose and runny nose.

　　The typical symptoms of adult infection are very similar to the common cold, such as low-grade fever, cough, stuffy nose and runny nose.

　　Most patients’ symptoms will disappear spontaneously within 1-2 weeks, and a small number can develop into lower respiratory tract infection (i.e. bronchiolitis or pneumonia), which is more common in young infants. Clinical symptoms include cough and wheezing.

　　Gao Weiwei, chief physician of neonatal respiratory department of Guangdong Maternal and Child Health Hospital, said that syncytial virus is about 2.5 times as contagious as influenza.

　　At present, there are no syncytial virus vaccines and special therapeutic drugs on the market in China. Syncytial virus can be repeatedly infected and easily spread at home. In the absence of vaccines and effective drugs, measures such as strengthening personal protection should be taken to prevent infection.

　　The doctor reminds: Don’t overdo it and don’t "mix and match".

　　Recently, Xiao Zhao, a 16-year-old high school student, was admitted to the emergency intensive care unit for taking four kinds of cold medicines. Xiao Zhao found that she had symptoms of a cold and a little fever, so she took ibuprofen and crack at the same time. After taking the medicine, he felt that his symptoms were not obviously relieved, so he added two other cold medicines, which is equivalent to taking four cold medicines together.

　　Source: CCTV News

　　Gan Yongxiong, Chief Physician of Emergency Intensive Care Unit of Fangqiao Campus of the First Affiliated Hospital of Ningbo University: After being sent to the hospital, after our doctor’s judgment, we finally made it clear that it was acute renal failure and rhabdomyolysis, which was the effect of the superposition of these cold medicines on the kidneys.

　　The doctor reminded not to take too much medicine and not to "mix and match". Patients should pay attention to the drug instructions when taking drugs by themselves, and should not increase or decrease the types and doses of drugs at will. Even if you only take one drug, you can’t increase or decrease the dose at will. If multiple drugs need to be taken at the same time, it is best to consult a doctor in advance and take them according to the doctor’s advice. If you accidentally take too much medicine and cause discomfort, you should seek medical advice in time, inform the doctor in detail about the recent medication, and actively cooperate with the treatment.

　　In view of the recent increase in the number of outpatient and emergency departments in some places and the increase in the number of children infected with respiratory diseases, the responsible comrades of the National Health and Wellness Commission answered questions of concern to some people, especially the families of children, in an interview on November 23.

　　Q:

　　Recently, many local children’s specialized hospitals are overcrowded. What measures has National Health Commission taken to relieve them?

　　A:

　　Recently, we have continued to pay attention to the diagnosis and treatment of children susceptible to infectious diseases during the high incidence period, and guided all localities to strengthen overall planning and implement a graded diagnosis and treatment system.

　　Q:

　　Some community hospitals have recently set up inspection services for children, but some parents are worried that the lack of diagnosis and treatment capacity in community hospitals will delay their children’s illness. What should I do?

　　A:

　　National Health Commission has asked all localities to give full play to the role of medical associations, strengthen technical guidance to primary medical and health institutions, and improve the diagnosis and treatment ability of common infections and the efficiency of severe identification and referral.

　　Q:

　　Which hospitals are qualified to accept children with respiratory tract infection?

　　A:

　　National Health Commission has instructed all localities to publicize the information of medical institutions that can provide pediatric diagnosis and treatment services in the region, so as to facilitate the nearest medical treatment.

　　Q:

　　What should children do after they have a fever and cough?

　　A:

　　Large hospitals are crowded with people, waiting for a long time, and the risk of cross-infection is high. It is suggested that children with mild symptoms should first go to primary medical and health institutions and pediatrics of general hospitals. After seeing a doctor in a children’s specialist hospital, they can also be referred to primary medical institutions for follow-up treatment or home treatment through medical associations.

　　Q:

　　What conditions must the child go to the hospital for medical treatment?

　　A:

　　According to experts’ advice, children should take their children to see a doctor in time if they have ultra-high fever or persistent fever for more than three days, frequent cough affects their normal life, poor mental state or even drowsiness, increased respiratory rate or dyspnea, frequent vomiting, rash, headache or convulsions.

　　From: Xinhua Viewpoint

　　Researchers at the University of Colorado recently published the latest research results in the journal Nature Earth Science, pointing out that global warming will have a far-reaching impact on the distribution of wind energy resources around the world. By the middle and late part of this century, the available wind energy resources in the northern hemisphere will be greatly reduced, while the wind energy resources in some areas in the southern hemisphere may increase sharply, and the overall wind power development potential will shift to the south.

　　1. Distribution or transfer of wind energy resources to the southern hemisphere

　　The polar regions are cold and the equator is warm, and the westerly winds prevail all the year round in the mid-latitudes of the northern and southern hemispheres, which is also called thermal wind. In this wind belt, the average wind speed is greater than other places, and a large number of wind energy resources are gathered, covering many countries in the northern hemisphere, including China. Under the background of climate change, the change of mid-latitude westerly belt will directly affect the utilization potential of wind energy resources.

　　The latest research results of the University of Colorado in the United States believe that global warming will have a far-reaching impact on the distribution of wind energy resources around the world. By the middle and late part of this century, the available wind energy resources in the northern hemisphere will be greatly reduced, while the wind energy resources in some areas in the southern hemisphere may increase sharply.

　　Using the simulation results of supercomputer, the researchers discussed the evolution of wind energy resources in two different scenarios of greenhouse gas emission in the future. The first is a medium emission scenario, assuming that carbon emissions reach the highest in the middle of this century and then remain stable; By the end of this century, the concentration of carbon dioxide in the atmosphere is about 1.5 times of the current concentration, and the global average temperature is warming by 1.1 to 2.6 degrees Celsius. The second scenario is a high emission scenario, corresponding to the development mode of slow improvement of energy structure and lack of climate response measures, carbon emissions will continue to increase, the concentration of carbon dioxide in the atmosphere will exceed the current three times by the end of this century, and the global temperature will rise by 2.6 to 4.8 degrees Celsius.

　　The results show that the wind energy resources in the northern hemisphere will be significantly reduced in both moderate and high emission scenarios, especially in the mid-latitude areas including northwest China, Siberia, Northeast Asia, the United States, Canada, Britain and the Mediterranean coast, that is, along the westerly belt of the northern hemisphere. Under the high emission situation, by the end of this century, the wind energy resources from Inner Mongolia to Northeast China will even be reduced by 10% to 20%.

　　The wind energy resources in the southern hemisphere will not change much under the medium emission scenario, but will increase greatly under the high emission scenario. Especially in the high emission scenario, by the end of this century, the wind energy resources in eastern Brazil and northeastern Australia will increase rapidly by more than 40%.

　　2. The reason is that the warming ranges of the North and South poles are different.

　　This difference may be attributed to the fact that global warming affects the evolution of wind belts in the northern and southern hemispheres in different ways. In the northern hemisphere, arctic warming and sea ice melting are a positive feedback process that promotes each other, so that under the background of global warming, polar warming is more obvious; As a result, the temperature gradient between the equator and the polar regions is weakened, and the wind speed in the mid-latitude westerly belt is reduced as a whole. Some simulation results also point out that due to the significant warming at high latitudes, the cold-warm confrontation between the north and south sides of the mid-latitude region is weakened, and the activity of the storm system is reduced as a whole, which is also a reason for the decrease of wind energy resources.

　　In the southern hemisphere, especially in high emission scenarios, Antarctic warming is not as obvious as land warming in central South America, southern Africa and Australia. The temperature gradient between this part of the continent and the ocean at the same latitude increases, which becomes the dominant factor in the change of wind belt intensity. Land warming is faster, land thermal depression is enhanced, land-sea pressure gradient is increased, wind speed is increased, and wind energy resources are increased. Except Antarctica, the southern hemisphere continent is mainly distributed in tropical and subtropical regions, so the overall increase of wind energy resources is also most obvious in tropical and subtropical regions. It is worth mentioning that in the middle and high latitudes of South America and Australia, wind energy resources still tend to decrease, similar to the northern hemisphere.

　　3. The probability of extreme gale in northern Europe has increased.

　　The confrontation between the cold and warm air masses in the north and south is common in the westerly belt, which is also called the front. If there is a small disturbance in the atmosphere, for example, one side of the air mass moves to the other side actively, and the trajectory of the air mass deflects under the action of geostrophic deviatoric force, it will induce a large-scale atmospheric vortex, which is also called frontal cyclone. From the climate point of view, the area where frontal cyclones frequently occur and pass through is the area "located on the storm track", and the average wind speed is usually larger than other areas.

　　But if you want to use wind energy, the bigger the wind, the better. Extremely violent gusts will actually cause damage to windmills. The design of windmills is generally based on the criteria such as the maximum wind that can cope with a few years (for example, 50 years), which is directly related to the statistical data of local climate background.

　　Scientists use supercomputers to simulate northern Europe. The results show that if the global climate warms, the mid-latitude "storm track" will move northward as a whole, and the number of frontal cyclones will decrease, but the intensity of a single storm will increase. As a result, the frequency and intensity of extreme winds in northern Europe will increase. This is not good news for windmills designed according to past climate data standards, and it also means that new wind farms must consider the possibility of withstanding stronger storms in the future.

　　Corresponding to the extreme wind that may increase, the extreme waves at sea will also increase. The research on the future evolution of wind and waves in the North Atlantic shows that the current "once in 20 years" big waves may appear every 4 to 12 years in 2080; The climate simulation of the North Sea in Europe shows that by the end of the 21st century, the average height of waves will rise by 5% to 8%. Because of the limited land space and greater friction resistance, offshore wind power generation is the hot direction of current development; The double test of wind and waves poses a new challenge to the construction of offshore wind farms in mid-latitude areas. However, in areas with lower latitudes, such as the Mediterranean coast, because the storm track moves northward, the wind and waves in the future climate outlook will be reduced.

　　4. Warming is a double-edged sword for high latitudes.

　　In high latitudes or arctic regions, cold weather is one of the reasons that hinder the popularization and application of wind power generation. Windmill blades are exposed to humid air with sub-zero temperature, and once they are frozen, the blades will lose their balance, the resistance will increase, the efficiency of wind power conversion will be reduced, and there are potential safety hazards. According to statistics, in Finland, 9%-45% of windmill stalling events are related to icing. Of course, the problem of icing can be overcome to some extent by designing blades that are not easy to gather ice and snow and using current heating, but it will also make the cost of operation and maintenance higher.

　　Climate warming may be good news for these areas. Supercomputer simulation results show that at the end of this century, the frost period in high latitudes will be obviously shortened and the frequency of icing will be greatly reduced, regardless of the assumed temperature rise. In some parts of Scandinavia, the icing frequency will even drop by 100%. At the same time, because the storm track moves northward, the high latitude zone will be more frequently affected by the frontal cyclone system, and the potential wind energy resources will become more abundant. As a result, some areas that are not suitable for the layout of wind farms may become new territories for opening up wind energy resources in the future.

　　Corresponding to the temperature rise, the permafrost zone in high latitudes will be reduced, which will bring both advantages and disadvantages. First, because the scope and depth of frozen soil layer are reduced, it will be more convenient to lay transmission lines and build wind farms. Secondly, if the frozen soil layer continues to melt, how to design the windmill base becomes a problem, because the stress and support relationship between the windmill and the soil will continue to change, and there will be the risk of lodging if it is slightly unbalanced. How to weigh the gains and losses, reduce risks and expand benefits depends on the wisdom of engineers.

　　Not only for onshore wind farms, but also for offshore wind farms in high latitudes, especially for the region with the fastest growing number of offshore wind farms — — For Europe. The study of future sea ice evolution shows that the number of days covered by sea ice in the North Baltic Sea and the Gulf of Bosnia will be reduced from the current 130-170 days to 0-90 days in the later part of this century, and many areas will not even be frozen all year round. However, the decrease of sea ice will make the foundation stability of offshore windmills worse, and it is more vulnerable to the damage of strong winds and waves. At the same time, rising sea level will also increase the risk that the windmill base will be flooded. However, the melting of glaciers will reduce the salinity of seawater, which will help to slow down the corrosion of seawater to the windmill base and transmission line materials.

　　Extended reading

　　The potential of wind farms such as Jiuquan may decline.

　　At present, the world’s largest wind power base is located in Jiuquan, Gansu, China. By 2012, the installed capacity of wind power has exceeded 6,000 megawatts, which is equivalent to supplying the electricity demand of the whole UK, and this figure is still rising. Gansu is located in the wind energy-rich zone in northwest China-Mongolia, with high wind speed all year round and wind energy density exceeding 150 watts per square meter. It is an ideal place for China to build wind power plants, and it has also played an important role in promoting local employment, taxation and economic development. If the climate warming continues, the potential of wind power in this region is likely to decline, and the potential of existing wind power equipment cannot be fully exerted. Many countries in the mid-latitude zone of the northern hemisphere, including China and the United States, will face the same problems, which will also add more pressure to the realization of human energy conservation and emission reduction goals.

　　The researchers pointed out that the current assessment and layout of wind power generation capacity are mostly based on past climate data statistics, but rarely consider the impact on the distribution of wind energy resources after the future atmospheric circulation changes due to human activities. The new research provides a new reference for the economy and sustainability of wind power plant layout in the future, and for decision makers to measure and plan alternative energy strategies.

Recently, one of Qian Aunt’s franchisees, the "Third Sister", broke the news on the Internet, saying that she had been losing money since she joined two Qian Aunt’s houses with an investment of 1.7 million yuan, and she was forced to close the store out of stock, so she had no choice but to speak online to defend her rights and accuse Qian Aunt of unreasonable joining policies and management problems, which caused widespread concern.

△ The Tik Tok account of "Silly Third Sister" is now "no such person"

In fact, this franchisee’s experience is not a case. On Baidu Post Bar, Tik Tok and other platforms, there are a lot of franchisees’ information about Aunt Qian.

Some people say that the store has been losing money since joining Qian Aunt, and the investment has reached 800,000 yuan. There are also franchisees who broke the news that they joined Qian Aunt, and they lost more than 200,000 yuan in two months of opening. Together with the previous investment, the overall loss has exceeded 700,000 yuan. At present, the store is in the process of transfer.

On platforms such as 58 City, you can also see a lot of transfer information about Aunt Qian. Some franchisees said that there were few transfers before last year, and some were internal transfers, but this situation has changed this year.

What happened to Qian Aunt, a star company that was robbed by capital and is expected to be listed on Hong Kong stocks this year?

Before answering this question, let’s take a look at how it started.

one

How did Aunt Qian get started?

Nine years ago, the founder of Qian Aunt opened a pork shop in a vegetable market in Dongguan. Because it advertised "No overnight meat", it affected other people’s business and was driven out of the vegetable market.

When Aunt Qian got off to a bad start in Dongguan, she moved to Shenzhen. In 2013, the first Qian Aunt in Shenzhen opened in Futian, and the slogan "Don’t sell overnight meat" quickly attracted the attention of local people. Since then, Aunt Qian has quickly opened more than 1,500 stores in Guangdong.

The rapid development of Aunt Qian has naturally attracted the attention of capital. During 2015-2019, Aunt Qian received five rounds of investment, including many star investment institutions. The latest financing took place in December last year, when Aunt Qian’s valuation reached 8.5 billion to 10 billion yuan.

△ Figure from the network

Driven by capital, Aunt Qian started a journey of crazy expansion. In November 2020, Aunt Qian entered Zhengzhou; In December 2020, he entered Beijing; In January 2021, she entered Tianjin, Fuzhou and other places: Aunt Qian is gradually moving from the region to the whole country.

According to official data, from July 2020 to February 2021, in seven months, the number of Qian Aunt’s stores expanded from 2,000 to 3,000, with an average of 142 stores opened every month.

Of course, the rapid expansion of Aunt Qian mainly depends on franchisees, and the proportion of its franchisees is close to 90%. Under the joining mode, Aunt Qian only needs to build a good supply chain, build a good model store and do a good job in attracting investment, so she can open a store quickly.

So, how much does it cost to join a money aunt?

2

How much does it cost to join Aunt Qian?

First of all, before opening a store, you need to pay the initial fee, deposit, decoration fee and so on. Each store has an initial fee of 30,000 yuan and a deposit of 40,000 yuan; The decoration fee is 200,000 to 300,000 yuan-some franchisees questioned that Aunt Qian’s decoration fee is too high, far exceeding the market price, which means that she wants to earn the franchisee’s money through the decoration fee.

Secondly, in order to ensure the passenger flow, Aunt Qian generally requires franchisees to find stores in prime locations, and the transfer fee of such stores is often as high as 100,000 yuan. Calculated, if a franchise store wants to open, the above expenses alone will reach 500,000 yuan.

Besides, to recruit a store manager, a division division and a shop assistant, franchisees need to pay Qian Dama a "service delivery fee" ranging from 6,000 yuan to 4,000 yuan and 800 yuan, and the wages of these people are calculated separately.

In this way, if you want to open a money aunt, you must have at least 550,000 yuan, which is obviously not a small number.

So, do you think you can make money by opening a business? Not really! And on the contrary, opening a business means paying more money!

three

Why did Qian Aunt’s franchisees lose blood?

After the store is opened, there will be a continuous brand use fee. For the income generated by franchisees before 19:00 every day, Aunt Qian should draw 1.5% of the turnover as the brand use fee.

For newly joined stores, three months before the opening of the store is the drainage stage, and Aunt Qian requires that the goods cannot be increased in price, but can only be "flat in and flat out". After the drainage, the price can only be raised after the sales amount reaches the standard set by the company, and the price increase is also strict.

Therefore, the phenomenon that money aunt is in the market is basically what franchisees throw out with real money every day. Moreover, such regulations have also caused a phenomenon: the more franchisees order after opening, the higher the cost, the more losses, and the faster franchisees may "die".

After the price can be raised, franchisees will face a very realistic problem: many people who buy meat and vegetables are aunts and grandmothers, who are very sensitive to the price. After the price is raised, they would rather go a little further to buy cheaper ones, resulting in a decrease in the passenger flow of Qian Aunt’s store, which in turn reduces the income.

△ Figure from the network

In addition, franchisees will also face increasing "involution".

There have been media reports that at the end of 2017, Aunt Qian has shortened the minimum distance of the store from 300 meters to 250 meters. In this way, the store density of Aunt Qian has increased, and the brand has started, but the regional protection has also weakened, the competition of franchisees has also intensified, and the profitability has naturally declined.

According to Qian Aunt’s franchisee, in the past, Qian Aunt asked for at least 1,500 households to choose a community, but now many communities can open stores as long as four or five hundred households. This kind of traffic simply cannot support the normal operation of a store. What’s more exaggerated is that two money aunts have been opened in many communities, and the internal competition is fierce, which has aroused the dissatisfaction of franchisees.

According to analysis, the reason why Aunt Qian wants to open stores intensively (for example, in Guangdong, the base camp, there are nearly 1,000 stores in Shenzhen and Guangzhou alone) is because of financial pressure to rush to the market; The more stores it opens, the more it earns under the condition of ensuring a certain net interest rate, but it just passes on the costs and sacrifices to franchisees.

Therefore, for Qian Aunt’s franchisees, the investment of 550,000 yuan to open a store is only the beginning, and the continuous loss is the normal state of many franchisees.

four

Franchisees are dissatisfied with Aunt Qian and these six points.

According to the Dining Book, in addition to the above, franchisees are mainly dissatisfied with Aunt Qian in the following aspects:

First, there are too many "must-haves". Aunt Qian has certain products in every store. These "certain products" are unified in the whole region, but the problem is that there are a large number of "certain products", and some "certain products" are not hot-selling goods. Many stores simply can’t sell them out, and the products that can’t be sold out will be discounted, which will eventually cause losses for the stores. Take beef as an example. Some franchisees said that Aunt Qian’s beef is not a hot commodity, and his daily loss in beef is as high as that in 200 yuan.

Aunt Qian has requirements for suppliers and the amount of goods they buy every day, and they can’t be returned after 12 noon. In this case, if you are not sure about the purchase quantity, it will easily lead to inventory, and the inventory will be discounted, and a discount will consume profits.

Second, the purchase price is too high. It is understood that Qian Aunt earns the most money from pork, but its pork price is about 20% higher than the normal price of foreign mining. In addition, Qian Aunt’s dishes in many places are purchased from nearby vegetable markets and then sold to franchisees at a higher price, which makes many franchisees unbearable.

Third, the fine is unreasonable. First, according to the regulations, franchisees can only purchase goods from headquarters. Once they are found to purchase goods from outside, they will be fined 20,000 yuan. Second, Aunt Qian has strict regulations on the goods that can’t be sold out, and she can’t sell them overnight, not even eggs. The franchisee "Sanjie" at the beginning of the article, her employee was fined once for selling eggs overnight.

Interestingly, after the "Three Sisters" exposed Qian Aunt on the Internet, Qian Aunt’s South China area adjusted the fine amount the next day, and the fine amount directly dropped from 20,000 to 10,000 yuan.

△ Screenshot of Tik Tok of "Silly Third Sister"

Fourth, increase the amount privately. According to the franchisees, many stores of Aunt Qian have been "privately added", and no matter whether the store wants it or not, it will be added to the store privately. During the Dragon Boat Festival, many stores suffered great losses because of selling zongzi. Some stores bought two zongzi, but when they received the goods, they received more than 20 pieces, which could not be sold at all.

Fifth, order less. It is understood that the daily order quantity of the store is between 300 and 400 pieces. After being delivered to the store, the franchisee can’t check them one by one at the first time, which will cause losses. For example, four watermelons were ordered, but only three were actually delivered. This kind of scene is more common, and it also gives many franchisees a headache.

Sixth, internal corruption. According to a franchisee in Shenzhen, Qian Aunt’s shop was recommended by the company, and the price was also negotiated by the company. Finally, the rental price for the franchisee was 28,400 yuan/month, and later the franchisee directly negotiated with the landlord for 20,000 yuan/month (the price to be transferred). Because the rent of the store was raised, Aunt Qian’s development department also charged a "tea fee" of 14,000 yuan, and the franchisee had to pay the company a "site selection fee". The practice of "eating at both ends" in the development department makes franchisees very speechless.

five

There is not much time left for aunt Qian.

In the final analysis, the reason why franchisees don’t make money is due to the blind expansion of Aunt Qian. Its supply chain in many places is not perfect, and the cost for franchisees is too high.

Guangdong is Qian Aunt’s base camp, and there are enough stores here to form a scale effect, so that Qian Aunt has bargaining power on the upstream, which can reduce costs and leave profit space for franchisees. But in other places, this model has encountered challenges.

Aunt Qian’s crazy expansion in the country seems to be a lot, but on average, in every city, the number is not much. In this case, the bargaining power is limited when purchasing from local suppliers, and the cost cannot be suppressed. The cost can’t be suppressed, but to ensure its own profit space, it can only be passed on to franchisees.

Of course, in the base camp of Guangdong, Aunt Qian is not completely "safe". According to franchisees, many stores in Guangzhou and Shenzhen have closed this year. In the 58 cities of Guangzhou and Shenzhen, you can also see a lot of information about the transfer of Aunt Qian-the crazy expansion of Aunt Qian has begun to have an impact on her base camp.

△58 Transfer information about Aunt Qian in the same city

Aunt Qian made money and gained the reputation of consumers, but many franchisees suffered miserably. This is a model that violates the basic laws of business. This irrational, inconsistent interests and unable to achieve a win-win model is doomed to be unsustainable.

All the rapid expansion is based on the premise of profit. If Aunt Qian expands crazily for listing, but regardless of whether the franchisees are profitable, there will be big problems. This kind of expansion is "stepping on the body of the franchisee", so even if it can finally go public, it is also a bloody listing.

It is reported that at present, there are franchisees who are preparing to go through legal procedures and file a lawsuit with Aunt Qian.

The time left for aunt Qian may really be running out.

Original title: "The franchisees complained of tears, and a large number of franchisees were transferred: What happened to Aunt Qian, who was preparing to go public? 》

Read the original text

Titanium Media Note: On September 16th, Tencent announced its strategic shareholding in sogou. Wang Xiaochuan said that relying on sogou’s technological innovation and cooperation with Tencent’s big platform, PC search will be rapidly established, which will become the only challenge and subversive force in the industry in wireless search and social search. Ma Huateng also said that it is a bit sad to give up the brand search. But in the long run, it is most important for everyone to unite. (See related reports for details.?Wang Xiaochuan Ruyi Away from Zhou Hongyi: Future Search, Three Points in the World.?Link:https://www.tmtpost.com/63965.html、"sogou was strategically invested by Tencent, the status of controlling shareholder was preserved, and Wang Xiaochuan was also retained." Link:https://www.tmtpost.com/63946.html?)

But is the future really so optimistic? What are the lessons of the "sacrificial" search? The following is the contribution of Liu Huafang, the author of titanium media. The Soso fiasco has also become a classic case in enterprise management.

Tencent invested in sogou with Soso and hundreds of millions of dollars, accounting for 36.5% of the shares. Everyone is talking about the big event. Let me talk about the classic case of search market and Soso failure. Personally, I think that Soso failure is a nerd-like debacle of MBA, and the strategy of mechanical module+money+big strategy is not as pragmatic and gradual as Wang Xiaochuan’s.

The domestic search market can’t stand on its own two feet. Baidu firmly holds more than 70% of the monetizable market share, and the remaining 30% share is not enough to support the monetization of the two search engines. I don’t believe that sogou or 360 can beat Baidu or seize a lot of Baidu’s market share. The new sogou is going to seize the second place in the search market with 360 search, and the third place won’t make much money even if it is alive for a long time.

Due to the stability of the search market, the high cost of search technology and operation, the high cost of acquiring users and the high cost of developing advertising channels, there will be no three-legged situation in the search market for a long time, search is not news, and there will be no more four portal stories.

Sogou and Soso merged, and Soso’s high-value differentiated products are street view, inquiry and mobile search; Compared with Soso, sogou has a more perfect advertising sales channel and a relatively perfect alliance system. Sogou browser gives sogou some relatively low-cost traffic.

What sogou needs to face directly is not Baidu, but 360 Search. 360 Company has a wolf-like boss and tough execution. At the same time, Zhou Hongyi knows the sales channels of search advertisements like the back of his hand. Because he used to be the boss of search, the new sogou wants to face a cruel reality: with 360 Search, he seized the only ticket for monetizing search.

As a general search, the user scale determines the algorithm quality, and the algorithm quality determines the advertising accuracy. The construction of the search ecological closed loop is a work that must be completed, and the new sogou needs time to seize market share and monetize the search with 360 search.

When two big companies merge, their corporate culture, technical framework, corporate politics and market channels need to be integrated. If the integration is not good, there will be a wave of resignation, and product integration is the biggest problem. In the past, sogou was built based on Sohu user system, and some sub-products still use Sohu sub-domain. The email address of sogou enterprises is rotten to death. After accessing Tencent’s huge investment, how to connect or integrate sogou user system with Tencent’s large platform user system will be an important part of the final success of the cooperation between the two parties.

Baidu has evolved into the middle page strategy stage, which is not in the same dimension as sogou and 360 search. 360 has expanded the scale of registered users with the help of browsers, and sogou is obviously weak in this respect; Sogou brand has achieved public awareness by means of input method, but the installation channel of input method is unknown, and the proportion of installed equipment is unknown, which affects the real arrival rate of the brand; Soso Ask is a relatively complete and mature knowledge product, which can be directly used. Soso Picture Search is also good. Soso Ask can complete sogou’s knowledge search, and Soso Encyclopedia can also complete Sogou Encyclopedia. From the perspective of product integrity, Soso Many products are actually very good. Sogou’s web search and video search are better, while news search is still better than sogou’s.

Human factors: good search skills, but no personality.In the embrace of big Tencent, there is no sense of existence of Soso. How does Tencent’s cluster management face the following conflicts or leaks between team creativity, individuality and group cultural style? Tencent has money, but does Soso have a hunger for independent entrepreneurship? Does Soso team grow under the pressure of survival goals? In the dominant market, the rich second generation can succeed quickly, and in the inferior market, the poor people’s hard-working spirit is needed.

Marketing:Ma Huateng said in an interview that Soso technology is good, but it can’t be sold. Why not? Tencent has the ability to input traffic, technical ability and user scale, but the marketing of Soso has not effectively operated in the closed-loop chain of search ecology.Take the Soso Alliance as an example. In recent years, it has done the same as rotten cabbage. The shortage of search advertisements can be supplemented by tencent games advertisements. The alliance is not used to make money or divide money., but user marketing, 200,000 stations to play with you, that is, 200,000 word-of-mouth propagandists.

Brand public relations: I have never felt the existence of Soso brand public relations.In Soso in Xing Hongyu’s era, at least I know that Soso knows you better. Now the differentiation of Soso brand has been completely submerged and disappeared. Soso’s public relations are as soft as sheep, searching for all kinds of wars, and even Zhongsou wants to come in and brush the sense of existence, but almost no sign of Soso can be seen. The public relations department of Soso has not released the uniqueness and presence of Soso, which is a major reason for the failure of Soso. The outside world knows that Soso and the Soso team have only one channel.

Innovative and not creative:Why do you say that? Is it Monday morning quarterback? There are many innovations in products such as maps and street scenes, but there is no creativity in the combination of overall search products and brand strategy. Of course, some netizens will say that Liu Huafang is a bird and doesn’t know anything, so let me say a few more words:

• 1. In a fully competitive market, I think that brushing the sense of existence is the common mission of products and brands. It does not exist in the minds of netizens, and no amount of traffic is a waste.

• 2. Soso didn’t launch @soso.com e-mail: Since Tencent has a complete e-mail platform and enterprise e-mail platform at @qq.com, as the second suffix brand of Tencent e-mail, @soso.com can make Soso feel a sense of existence every day.
• 3. The big platform tied the search hand: the acquisition of discuz was accompanied by a statistical system developed by Kangsheng at that time (it should be like this). Website statistics is the closest product to the network alliance, because they are all for webmasters and publisher. Strangely, statistics are tied to social platforms, and their functions are chicken-ribbed. Statistics should be given to Soso, and it is also an important medium for Soso to carry out scale marketing.
• 4. It’s incredible that the Soso Alliance was launched so early, developed so slowly, and its strategy was so rigid. Even if its own bidding advertisements can’t be sold, it can also bring in advertising resources such as pat-on-the-net merchants. That’s what Ali’s mother did. Didn’t sogou quickly improve its bidding sales performance by relying on Ali’s advertising resources?

　　In recent years, with the description of real life and the restoration of hot spots of the times, realistic works often detonate social topics and enjoy high ratings. Among them, the industry drama that reveals the inside story of the industry and tells the story of the workplace is a hot topic, covering many types of industries such as finance, lawyers, real estate, brokerage and public relations, but it is still a minority that can truly present the industry ecology and break through the expression boundary. Recently, the public relations industry drama "Emergency Public Relations", which was broadcasted on CCTV-8 and Youku platform, achieved a breakthrough.

　　As the saying goes, "amateurs watch the excitement and experts watch the doorway". From the perspective of watching the excitement, the work with gorgeous appearance and rich content is often the type targeted by industry drama creators, and public relations is one of them. Public relations, in the public’s cognition, is often well-dressed, complicated, powerful and mysterious. Public relations industry dramas seize the public’s curiosity, often start with hot events that focus on disputes and multi-party games, create story scenes with strong conflicts and strong dramatic reactions, and devote themselves to showing the decisive strength and resolute action of public relations people, thus mobilizing the audience’s enthusiasm for watching. For example, last year’s hit public relations industry drama "Perfect Relationship" started with the star derailment event that netizens are most keen on watching, showing how public relations people can help artists avoid being tracked by reporters in a short time, give the best plan, coordinate the relationship among the three, and finally calm down the whole process of public opinion crisis. The whole process is both exciting and realistic, and it is very enjoyable to watch. However, after watching it, how to dig deep into the industry and show the doorways of the workplace is often overlooked, which is why domestic industry dramas are often criticized for being vain and ungrounded.

　　Domestic public relations industry, as a new industry with the development of China’s modern economy, has gone through 40 years of initial and development before it came out of the misunderstanding of colored glasses. Behind it, countless public relations people fought day and night to vindicate it. The efforts and struggles behind them, their ordinary and greatness need to be presented more in public relations dramas, and there are more stories to be seen in this industry. Taking the story of crisis public relations expert Lin Zhongshuo as an incision, Emergency Public Relations tells the hardships behind his game with all parties and the resolution of the crisis, showing the ideal light of "Lin Zhongshuo" sticking to purity and justice and keeping the pulse at the bottom line, and opening up a new height of public relations type TV drama creation.

　　First, the integration of small details and big events makes the story more credible. Good details are the nectar of the story, which can expand the connotation of the story. Emergency Public Relations mostly involves big brands and big events, but in creation, it pays great attention to the control of details, thus reducing the sense of distance and strangeness between the public relations industry and the public and making it more sensible. For example, in the second case of the play, a middle-aged man who was under the pressure of supporting his family died of cancer, and the fact that he had been overworked under the wolf culture for a long time was also exposed, but he was dismissed because he could not meet the KPI requirements. Subsequently, an article by WeChat official account, Anxiety of the Quasi-Middle Class, triggered further fermentation of public opinion, and the content of this article, for example, caused a sensation in reality many times, which made the audience feel strongly substituted. Many netizens even discussed hot topics such as 996, 007 and middle-aged unemployment in the barrage area, just like the debate scene. There are many details like this. For example, every time a crisis occurs, netizens who seem to copy Weibo’s comments comment on the scene, such as various workplace concerns. Lin Zhongshuo joined the company as an airborne leader, and his colleagues who were forced to transfer to other departments were dissatisfied. Some colleagues clamored that they would rather leave their jobs than enter the new department, while savvy colleagues said: We are just surprised. Come and find out the situation. Others are making trouble, which has nothing to do with us. Netizens commented, "It’s too real. Who installed a camera in our company?" These vivid details pave the way for the conflict trend of every major event, which makes the play have a real sense of modern workplace.Characters are also more representative.

　　Second, individuals and groups reflect each other, showing the complex humanity behind multiple games. Public relations, also known as public relations, also means that it involves both individuals and the public as a whole, and is closely related to everyone in society. How to show the complexity of human nature behind it is the key to the deep development of the play. As a crisis public relations agent, Lin Zhongshuo should safeguard the interests of customers, but at the same time he also insists on justice in his heart. As a media person who upholds justice, Xu Wenwen also needs to consider that one of her articles may become a knife that hurts people. Lawyer Yuan Wei often has conflicts between truth and jurisprudence. The public, too, was able to avenge the victims in anger yesterday, but it may also change its direction in tomorrow’s changing information and become the perpetrators of cyber violence. "Emergency Public Relations" presents the struggles and thoughts of different individuals and groups in one case after another, and also makes the off-screen audience further reflect on themselves, how to make their own choices and whether their ideas are objective enough before complicated situations. For example, the third case of the play. The case revolves around the sexual assault of a guest in Diyun Hotel by a waiter. Through investigation, Lin Zhongshuo found that behind it was a "rape performance" made by his competitor Fang Li and Yizhuang Hotel. His assistant tracked down the actress in this incident. The actress was upset because of the public opinion of the incident and thought of her ideal decision to be an actor. However, the actor in this incident would rather admit sexual assault than confess because the other party paid off his gambling debts.Considering that the incident has no room for change, in order to calm the crisis as soon as possible, Lin Zhongshuo and Diyun Hotel can only choose to bear the consequences of the incident, and the relevant responsible persons voluntarily resign and strengthen further rectification. Among them, the incident is not without a chance to make a comeback. Xu Wenwen wanted to reverse public opinion through interviews with actresses, but she chose to give up considering that the fate of an actress was ruined. Lin Zhongshuo’s assistant found evidence that Fang Li and Yizhuang Hotel joined forces, but this incident would affect her good friend’s ability to stand in the industry from now on, and Lin Zhongshuo also gave up. In this incident, human nature is facing many tests, and finally it can only seek a compromise balance. The proposition left to the public is that if public opinion is more rational, there may be better choices. "This drama is a panoramic observation of social events from the perspective of crisis public relations industry, such as domestic violence, hotel safety accidents, lack of emotional education, cyber violence, etc., which is more or less connected with the social hotspots I usually pay attention to. We hope to guide the audience to look at and discuss these hot events rationally, get some insights, and make some changes in action. "As Huang Xiaoming said in an interview, changes in groups will give individuals more possibilities.

　　Third, the industry is related to industry values, and the ideals and beliefs of the workplace are tapped. The significance of the existence of industry drama is not limited to telling some dramatic stories, but should show the values and professional ideals that the industry should have and give everyone who works hard in ordinary posts a sense of identity. This is the energy that industry drama should have. This is also the reason why "Emergency Public Relations" is different from ordinary public relations dramas. The whole drama has always been committed to the transmission of industry values. At the beginning, the play put forward the meaning of public relations. "What’s the point of public relations if it only considers the interests of customers and doesn’t consider the public interests?" In the first incident, international airlines ignored the rights and interests of customers and blindly pursued interests. Facing this incident, reporter Xu Wenwen mentioned the issue of values in a conversation with Lin Zhongshuo. If everyone ignored the positive values for the benefit, what would the world be like? In the end, due to the high profile and interest-oriented values of international aviation, Lin Zhongshuo gave up this customer, and also guided Xu Wenwen to attack international aviation from the perspective of monopoly, and finally made it withdraw from the Asia-Pacific market. In the second case, the corporate wolf culture was criticized for overemploying people. General manager Hua made no apologies for the dismissal of middle-aged employees, and even accused the employees’ families of extortion after their death from cancer, which made public opinion stunned. Lin Zhongshuo tried his best after the notice of termination was issued by General Manager Hua, and finally persuaded him to withdraw the charges against his family members by showing General Manager Hua that it was not easy for middle-aged employees to take care of their relatives.All this has long gone beyond the scope of public relations, but this is the humanistic care that public relations people should have. As the opposite of the drama’s values, Fang Li has dealt a fatal blow to many enterprises through unfair competition by unscrupulous means for profit, but he has sold clients’ stocks through securities lending and illegally made profits. Therefore, both his father-in-law and his former boss look down on him. His existence highlights the value of people like Lin Zhongshuo, and further emphasizes the importance of a sense of justice and responsibility in the workplace. I believe that with the development of the plot, he will also be reviled.

　　360 lines, all lines are wonderful. I believe that with the breaking of high-quality industry dramas such as Emergency Public Relations, more creators will be awed by the creation of industry dramas, respect the ordinary persistence of everyone in the workplace, show every effort behind success, and light a beam of light for those who are struggling silently.

　　Cctv newsIn Tongzi County, Zunyi City, Guizhou Province, there is such a rural teacher. In the past thirty years, he has made unremitting efforts to raise money for poor local students. Thanks to his efforts, none of the local poor students dropped out of school because of family financial difficulties. Up to now, he has helped thousands of poor students.

　　This is Chloe Wang, a caring person in Zhejiang, and cost of living allowance, who gave this (child) subsidy. This is 400 yuan in May.

　　At present, the person who is handing over the donation from caring people to Zhou Xiaoqiang, a villager in Shuihe Village, Jiuba Town, Tongzi County, is called Huang Jinlong. Zhou Xiaoqiang is an accurate poverty alleviation household in the village. There are four people in the family. His eyes and face are sick, his wife is mentally handicapped, and his elderly mother fell to the cervical vertebra a few years ago. All three adults are on subsistence allowances, and the remaining one is a child who just attended kindergarten. Due to the difficulties of life, Huang Jinlong helped to contact a caring person in Zhejiang and began to support his family in December last year.

　　Villager Zhou Xiaoqiang:It’s difficult for little kids to go to school. We need this money every half semester. Teacher Huang needs caring people to help us, so it’s better. I really want to thank him and Mr. Huang for finding caring people to help us.

　　It is understood that this year is the 30th year for Huang Jinlong to raise money for poor local students.

　　In 1988, Mr Huang Jinlong began to help poor students for the first time. At that time, his monthly salary was two or three hundred yuan, and every year he had to pay several thousand yuan in tuition for poor students. Sometimes even his salary is not deductible. Although his family understood and supported him after his persuasion, after several years, Mr. Huang felt that this was not a long-term solution.

Jinlong Huang

　　Jinlong HuangIn 1988, I did it alone. Later, there were too many poor students. I thought that one person’s strength was too thin, so I thought of foreign aid and let more caring people lend a helping hand.

　　Running around for half your life is only for one and you can’t be less.

　　Since 1991, while teaching, Huang Jinlong has officially started the road of asking for foreign aid. And there is only one belief in his heart: no less for one.

　　With the information of poor students from his own field survey, Huang Jinlong asked around where there were good people who were willing to help them go to school. After finding individuals, Huang Jinlong began to look for unit funding.

　　Jinlong HuangSometimes the door is closed, but there are still many good people in the world, and many people lend a helping hand.

　　In order to make his love action open and transparent, from the very beginning, he always sought one-on-one support from caring people or organizations for poor students, leaving contact information with each other. Except for a few poor families who don’t withdraw money or are handed over by their loved ones at their request, most of the subsidies are directly paid to the bank cards of poor students or their parents.

　　Funded student Xu MeimeiWhen I first entered the first year of high school, Mr. Huang began to support me (contact caring people). I am very grateful to Mr. Huang for helping me.

　　Supported student Yao ZhengchaoSometimes I feel that parents and relatives help us because of blood relationship, which seems to be an obligation, but in fact, these caring people who help me, whether they are sisters or aunts, I feel that their hearts are particularly touching me. Especially those like Mr. Huang, have been doing it all the time.

　　In 2006, Huang Jinlong retired as a teacher of Pujia Primary School in Jiuba Town, Tongzi County. However, the search for caring people for poor students has not stopped.

　　After 30 years’ continuous efforts in Huang Jinlong, he connected more than 1,000 poor students with caring people and organizations, and raised more than 1.5 million yuan in total, which enabled them to successfully complete their studies.

Bi Changhe, Principal of Pujia Primary School in Jiuba Town, Tongzi County

　　Bi Changhe, Principal of Pujia Primary School in Jiuba Town, Tongzi CountyWith his help, there is almost no such situation that you can’t afford to read books because of family poverty. Our students are 100% in school. None of them dropped out of school because of poverty.

　　Jinlong HuangI am happy as soon as they are well, because they can stand out and change their destiny with knowledge. As long as they can finish their studies, study hard and go to work, my heart will be put down. Of course I’m happy.