Wen | Hong Kong Stock Research Society

On November 23rd, Netease Cloud Music announced the launch of the initial public offering in Hong Kong. The co-sponsors of the listing are Bank of America Securities, CICC and Credit Suisse.

According to the announcement, Netease Cloud Music will publicly issue 16 million common shares worldwide, with the offering price range of HK$ 19-220 per share, and plans to raise HK$ 3.04-3.52 billion (about RMB 2.49-2.89 billion), with an over-allotment right of no more than 15%. It is estimated that the valuation of Netease Cloud Music will be between 39.47 billion and 45.71 billion Hong Kong dollars (about 32.37 billion to 37.48 billion yuan) after listing.

According to the prospectus, Netease Cloud Music introduced Netease, Sony Music Entertainment and Orbis Investment Management Co., Ltd. as cornerstone investors, with a total subscription of 350 million US dollars (about 2.73 billion Hong Kong dollars). According to the plan, Netease Cloud Music will be officially listed on December 2nd with the code "9899.HK".

What is the valuation level of Netease Cloud Music with a stock price of HK$ 190-220?

According to the calculation of the prospectus, assuming that the over-allotment option has not been exercised, the shares raised by Netease Cloud Music in public account for 7.7% of the total issued shares. Based on the calculation of HK$ 19-220 per share, its valuation is between US$ 5.065 billion and US$ 5.87 billion when converted by exchange rate.

Netease Cloud Music reached 184 million monthly users in the first three quarters; The number of online music paying users was 27.52 million, an increase of over 93% year-on-year; The online music payment rate reached 14.9%.

In December 2018, Tencent Music landed on the New York Stock Exchange with a valuation of US$ 21.3 billion. The current market value is about US$ 12.9 billion, and the valuation of Netease Cloud Music is about 40% of Tencent Music. Judging from the number of users and financial situation; The cumulative MAU of Netease cloud music online music service and social entertainment is a quarter to a fifth of TME; And compared with TME, the revenue is about one fifth. However, compared with the market value of TME, the current valuation of Netease Cloud Music is obviously higher than its equivalent value. It shows that the capital market recognizes and values its content community.

This optimism should mainly come from Netease Cloud Music’s unique community route, original music advantages and highly sticky young users; It is optimistic about its long-term development. Recently, Xiaohongshu completed a new round of $500 million financing, with a market value of $20 billion after the investment. Community concept stocks are still promising investment targets in the capital market.

As far as community products are concerned, compared with the market value of bilibili and other content communities, the valuation of Netease Cloud Music is still in the low range. Bilibili’s monthly income in the third quarter of this year was 267 million, and its market value exceeded HK$ 200 billion. In contrast, Netease Cloud Music had a monthly income of 184 million in the first three quarters, and the highest valuation was only HK$ 45.7 billion, which was obviously underestimated.

Recently, Zhihu released its third quarter financial report, with an average monthly active users of 101.2 million and an average monthly paid members of 5.5 million. At present, the market value of Zhihu is about $4.6 billion. Netease Cloud Music’s monthly activity is about 1.8 times that of Zhihu in the same period, but its valuation is similar, which shows that its community valuation has not been fully reflected.

Due to the recent correction of China Stock Exchange, Internet community enterprises are at a low market value. When bilibili was first listed in the US in 2018, its market value was only $3.2 billion, and its share price really broke through more than two years after listing. In the long run, the valuation of Netease Cloud Music is seriously underestimated, and there is still much room for growth in the future.

Is the "first share of the music community" valuable after the copyright is not independent?

According to the prospectus, Netease Cloud Music’s revenue from 2018 to 2020 was 1.1 billion yuan, 2.3 billion yuan and 4.9 billion yuan respectively. In the first three quarters of 2021, the total revenue was 5.1 billion yuan, a year-on-year increase of 52%; Among them, online music revenue increased from 1.85 billion yuan in the same period of 2020 to 2.44 billion yuan, social entertainment and other sectors revenue increased from 1.52 billion yuan in the same period of last year to 2.67 billion yuan, online music service revenue accounted for 47.7%, social entertainment services and other income accounted for 52.3%.

From the cost side, the proportion of Netease Cloud Music content service cost to revenue has gradually decreased, and the gross loss has continued to narrow. At present, the gross profit margin has turned positive. In terms of revenue growth rate, Netease Cloud Music also far exceeds the overall level of the industry, reaching over 100% in 2019 and 2020, and still reaching 60.0% in the first half of 2021, about twice the growth rate of the industry. In the first half of 2021, the adjusted net loss of Netease Cloud Music narrowed to 500 million yuan year-on-year, and the gross profit margin increased significantly and turned positive to 0.4%.

It is worth noting that at present, most of Netease Cloud Music’s losses are caused by changes in the fair value of convertible redeemable preferred shares. After listing, this part of the loss will disappear with the completion of the share conversion (the latest one will expire on October 23, 2023) and will not lead to the outflow of cash flow.

In July this year, the exclusive copyright of music was banned. For the online music market, this means that the industry has returned to a level playing field. Affected by this, Netease Cloud Music has recently reached copyright cooperation with Modern Sky, Hong Kong Emperor Entertainment and China Record Group. Many famous artists, bands and musicians, such as Nicholas Tse, Joey Yung, Twins, New Pants, Tong Yang and Wu Tiao, have returned. According to the analysis of Western Securities, under the premise of gradually eliminating copyright monopoly in the music industry, the core competition of online music platform will focus more on ecological construction and user operation experience, and Netease Cloud Music has advantages in these aspects.

Hong Kong stock policy is favorable and frequent attention is paid to high-growth technology Internet enterprises.

This year, the global capital market continued to fluctuate, and many Internet companies decided to suspend the IPO process. Recently, however, with the stabilization of the market, the HKEx has also released a number of positive signals, including optimizing and broadening the secondary listing mechanism, and including technology Internet stocks such as Netease, JD.COM and Xinao Energy in the Hang Seng Index, so as to attract more enterprises to come to Hong Kong and return to Hong Kong for listing. Netease Cloud Music, as the first Internet company to officially launch IPO, also shows the strong endogenous motivation and development potential of the music community.

Compared with bilibili’s market value of more than 20 billion US dollars, and Xiaohongshu’s valuation of 20 billion US dollars; If Netease Cloud Music operates properly and the fundamentals continue to improve, there should be more room for growth.

After the reform of the listing system of the Stock Exchange in April 2018, attracting more relevant funds and enterprises to IPO in Hong Kong became the focus of work, and more and more Chinese stocks "returned" to Hong Kong for secondary listing. The relevant planning of the Stock Exchange shows that it will continue to develop Hong Kong into a large global and regional enterprise for major listing or secondary listing; andraise fundsTo attract global investors interested in investing in companies in the Asia-Pacific region and mainland investors seeking international investment opportunities.

Recently, Weibo also passed the hearing of Hong Kong stocks. Netease Cloud Music officially launched the IPO, and the recovery of Internet stocks in the Hong Kong stock market may have gradually occurred.

　　Editor’s note:"Good health is the capital of revolution", but in busy life, people are often busy with work and eager to socialize, but they ignore good health. In fact, with a little attention and early prevention, health is around us. People’s Health Network launched the column "Know early and know early" to collect and sort out the health knowledge that you usually ignore, be your health think tank, and carry out health with you to the end!

　　How much does the kidney work every day?

　　Chen Min, chief physician of Department of Nephrology, Peking University First Hospital, and deputy director of Peking University Institute of Nephrology: The human body has two kidneys, which are located on both sides of the spine and are about the size of a fist. The "blood filtration project" needs 1.7 million to 2.4 million nephrons. Nephron consists of renal corpuscle and renal tubule, and renal corpuscle includes glomerulus and renal capsule. During the day and night, human blood has to be sieved by the kidney for 40~50 times to ensure that the waste produced by metabolism is excreted in time, and the workload is very heavy.

　　The kidney filters about 1.2 liters of blood per minute, accounting for about 24% of the cardiac output. When the blood enters the kidney, the glomerulus filters out substances such as water in the plasma; The filtered substances enter the renal capsule to form protourine, but useful components such as protein, amino acids and sugar remain. After the renal tubule "receives" the original urine, it reabsorbs the useful components, and at the same time discharges the hydrogen ions and ammonia ions that are not needed by the human body to form urine. In this process, nephron maintains the balance of water and electrolyte.

　　In addition to these, the kidney also participates in endocrine regulation, which can release a variety of hormones, such as renin, prostaglandin and erythropoietin, which can help regulate blood pressure, promote the metabolism of active vitamin D, maintain normal bone metabolism and regulate the production of red blood cells.

　　Do four things well to prevent renal failure

　　Chen Min, chief physician of Department of Nephrology, Peking University First Hospital, and deputy director of Peking University Institute of Nephrology: The onset of renal diseases is hidden and difficult to detect. If early detection and early intervention can significantly reduce the complications of patients and significantly improve the survival rate. Patients with diabetes and hypertension are the most high-risk groups of renal diseases. In addition to actively controlling blood sugar and blood pressure, such people need to pay attention to renal function regularly and regularly detect urinary protein levels and serum creatinine levels. Even healthy people should do the following to care for delicate kidneys.

　　Don’t overeat. Eating too much food at one time will not only increase the burden on the digestive system in a short time, but also produce too much metabolic waste and increase the burden on the kidneys. Long-term overeating can also induce hypertension, diabetes, etc., which will lead to secondary nephropathy. It is suggested to eat some fresh fruits and vegetables such as apples properly, which is beneficial to kidney health.

　　Avoid repeated dehydration. Repeated dehydration caused by high temperature environment is related to the increased risk of chronic renal damage. During dehydration, the secretion of angiotensin and antidiuretic hormone increases, renal blood vessels contract and urine is concentrated. If you don’t replenish water in time, dehydration will be serious and blood volume will be insufficient, which will lead to kidney hypoxia and blood flow reduction, and eventually lead to kidney damage.

　　Pay attention to the urine situation. The most intuitive manifestation of kidney problems is urine changes, such as obvious deepening of color, obvious foam and sudden increase of nocturia. In these cases, you should seek medical attention in time, especially those who are accompanied by obvious weight gain and edema, and are likely to have kidney disease.

　　Pay attention to regular physical examination. People aged 45 and above have to undergo physical examination every year. Those who have a family history of kidney disease, or have a history of diabetes, hypertension, proteinuria and gout, and often take antibiotics and nephrotoxic Chinese medicines, it is best to check once every six months to be alert to renal failure.

　　Soaking feet at nine o’clock in the evening is the best way to protect the kidney.

　　Jiang Haitao, Deputy Chief Physician, Department of Cardiology, Second Affiliated Hospital of Tianjin University of Traditional Chinese Medicine: It is most appropriate to soak your feet in warm water from 9: 00 pm to 11: 00 pm, which can attract our spirit to the lower limbs. Spirit plays a leading role in qi and blood, and qi and blood will descend if you concentrate on it. For some mental workers, it is very useful for the spirit of qi and blood to descend, because after thinking about the problem for a day, the spirit is concentrated on it, and the brain is more excited, so it is more difficult to fall asleep at night. After soaking feet in warm water, the spirit and qi and blood are easier to return, that is, to return to their base camp, and the kidney dominates the storage of essence, so it is the kidney that is replenished after collection.

　　The kidney meridian of human body starts from the first step. After soaking feet in warm water, it plays a warming role and is a benign stimulus to the kidney meridian, which will naturally play a good role in the kidney. Therefore, although no measures have been taken for the kidney, the meridian can also play a role in tonifying the kidney.

　　It should be noted that the water temperature of soaking feet must be moderate, not too hot or too cold. If the water temperature is too hot, it will not help the kidney to collect, but will make people more excited, thus increasing the consumption of kidney essence; If the water is too cold and cold, the meridians will be blocked, and the cold will enter the abdomen along the meridians, and its harm is self-evident.

　　These two conditions can cause acute renal failure.

　　1. excessive exercise. Men Wenjin, Deputy Chief Physician, Department of Nephrology, beijing jishuitan hospital: Excessive exercise may lead to acute renal failure. This is because sudden strenuous exercise is likely to cause muscle injury, which will lead to rhabdomyolysis, and then lead to the increase of myoglobin. Myosin itself will also be decomposed into nephrotoxic components in the body, which will cause further damage to renal tubules and lead to acute renal failure.

　　The common causes of soy sauce color are rhabdomyolysis and urinary system infection. It is normal to cause muscle damage during exercise, but excessive exercise causes rhabdomyolysis, myoglobin in cells enters the blood, and urine will show an abnormal dark brown color. Myoglobin is dissolved too much, which can not be discharged quickly, causing blockage in the kidney, which will lead to acute renal failure.

　　2. High voltage electric shock. Dr. Wang Bo, Emergency Department of Changping District Hospital, Beijing: High-voltage electric injuries often burn large areas of muscles, even involving bones, with large fluid loss, which is more prone to shock than general thermal burns. In addition, a large amount of hemoglobin and myoglobin are released, resulting in severe hemoglobinuria and myoglobinuria, which will lead to acute renal failure. Severe acute renal failure often requires hemodialysis according to the condition.

　　Eight signals indicate that the kidney is ill.

　　Lun Lide, Director of Nephrology Department of Air Force General Hospital: 1. Eyelid or lower limb edema: The kidney will lead to the impairment of water and electrolyte regulation function, causing the increase of water and sodium in the body, and water often accumulates in the loosest tissue or the lowest part of the body, such as eyelids or lower limbs.

　　2. Headache, fatigue, memory loss, poor sleep: Nephropathy is characterized by headache, fatigue, memory loss, poor sleep, etc., mostly caused by hypertension, especially young people who have unexplained blood pressure rise should be alert to kidney diseases.

　　3. Foamed urine: When the protein and urine sugar in urine increase, foamed urine can appear, and there is a fine foam floating on the surface of urine, which is not easy to disappear. You should be alert to proteinuria; If the bubble is large and disappears very quickly, we should be alert to whether the urine sugar rises.

　　4. Changes in urine volume: Normal people’s metabolism is slow after falling asleep, and nocturia is significantly less than that during the day. They should not urinate at night or only pass once, and the nocturia is about 1/4 ~ 1/3 of the total amount in 24 hours. If it is often more than 2 times, nocturia is more than that during the day, which may indicate renal insufficiency.

　　5. Abnormal urine test: If protein or occult blood is positive in routine urine test, it may be asymptomatic proteinuria or asymptomatic hematuria, and urine protein quantification or urine phase microscopy should be done in time.

　　6. Complications with other diseases: Many diseases are prone to kidney damage, such as hypertension, diabetes, gout and polycystic kidney disease. Patients with these diseases should have regular urine tests.

　　7. Anemia: Patients with chronic renal insufficiency above moderate degree often have anemia, fatigue, dizziness, pallor and other symptoms, which is often caused by renal insufficiency leading to decreased secretion of erythropoietin by the kidney. Therefore, in the case of unexplained anemia, besides considering blood system diseases, we should check whether there is kidney disease.

　　8. Loss of appetite: Patients with early uremia often have symptoms such as loss of appetite, nausea and itchy skin. Therefore, patients with these symptoms, especially those with hypertension and anemia, must check their renal function.

　　What needs to be emphasized here is that low back pain is not necessarily kidney disease. Low back pain, which people often say, refers to the pain of the whole back and even the lumbosacral part. There is no sensory nerve distribution in the renal parenchyma, so it is painless, and the pain in the renal area that patients feel is mostly caused by the involvement of renal capsule, ureter and renal pelvis. Some patients with nephritis and nephrotic syndrome only have slight discomfort in the waist and feel sore, and rarely have obvious low back pain. (People’s Health Network is integrated from Life Times and Health Times)

　　China is the hometown of tea. Chinese has discovered and used tea for thousands of years, and many people like drinking tea very much. However, there is news on the Internet recently that drinking tea is bad for the heart and may even lead to heart disease. Is it true?/You don’t say.

　　In fact, drinking tea is not bad for the heart, and it may even be beneficial — — This should start with the special ingredients in tea. Tea is usually rich in flavonoid antioxidants, such as tea polyphenols and catechins, which give tea an attractive fragrance. In addition, tea also contains a lot of caffeine. In the process of making tea, some of these substances will dissolve into the tea. Therefore, tea is actually a drink containing a variety of plant antioxidants and caffeine.

　　Tea is rich in antioxidant substances such as tea polyphenols, which can scavenge human free radicals and have certain benefits to health. Judging from a large number of current studies, drinking tea is good for the heart and cardiovascular system — — It may significantly reduce the risk of heart disease and stroke by reducing low-density lipoprotein cholesterol ("bad cholesterol").

　　A study in Journal of American Heart Association took six years to analyze the relationship between the change of high density lipoprotein cholesterol (HDL-C) level in the blood of more than 80,000 Chinese and drinking tea. The results show that the HDL-C level of people who insist on drinking tea for a long time decreases more slowly, and the risk of cardiovascular diseases decreases by 8%, which is beneficial to cardiovascular health.

　　China’s "Food and Health-Scientific Evidence and Consensus" summarizes and analyzes the research on tea and health, and thinks that drinking tea can reduce the risk of diabetes, stroke and cardiovascular diseases. Therefore, it can be considered that drinking tea is not only harmless to the heart, but also beneficial.

　　However, because tea contains caffeine, some people drink too much tea, which will lead to discomfort such as palpitations, so some people worry that drinking tea is not good for the heart. In fact, this is a normal phenomenon, which is called "tea drunk" by the people. As long as you drink it in moderation, there will be no problem.

　　At present, the international research on caffeine is relatively sufficient, and authoritative health institutions believe that moderate drinking of coffee and caffeine will not cause damage to the heart. For example, the American Heart Association, the European Heart Association, the Australian National Institute of Health and Medical Research and other institutions believe that healthy adults drinking coffee in moderation (1 to 2 cups a day, about 200 milligrams of caffeine) will not increase the risk of heart disease and cardiovascular disease.

　　Compared with coffee, there is much less caffeine in tea. The caffeine content in a cup of tea is usually only 40 to 80 mg, which is less than half that of an equivalent cup of coffee. Therefore, it is no problem to drink 3 to 4 cups of light tea, such as white tea and green tea every day; For some strong tea, such as black tea, the caffeine content will be more, but drinking 2 cups will not be a problem. Of course, if your heart and head are really uncomfortable after drinking tea, try not to drink or drink less.

　　According to the data of China Cardiovascular Disease Report 2017, the number of cardiovascular patients in China has reached 290 million, and cardiovascular deaths account for 40% of the deaths of residents, which is higher than tumors and other diseases, ranking first; Moreover, the morbidity and mortality are still on the rise. From the current research, maybe drinking some tea every day can also reduce the risk of cardiovascular disease, which is beneficial to the body.

　　It is worth noting that many people may drink tea in the wrong way. How can drinking tea be beneficial to health?

　　First, don’t drink too much tea or drink too much tea. Drinking a lot of tea, in addition to too much and too strong caffeine intake, tannic acid in tea may also affect the absorption of iron, which is not good for health — — It is recommended not to drink more than 4 cups of tea every day. Second, drinking tea every day is best arranged in the afternoon, not too late, so as not to affect sleep. What needs special reminder is that you should try to stay away from sugary tea drinks. At present, there is no evidence that sugary tea drinks also have cardiovascular protection. Therefore, tea drinks should not be used instead of drinking tea, let alone deliberately drinking tea drinks to protect cardiovascular health.

　　(The author is Ruan Guangfeng, Director of Science and Technology Department of Food Nutrition and Information Exchange Center)

Tiger Sniff Note: Yesterday (April 11th), Netease Cloud Music announced the completion of the A round of financing. As a latecomer in the music industry, Netease Cloud Music became a "dark horse" with a valuation of 8 billion in four years. What did they do right?

This article in Caijing World reviews the growth track of Netease Cloud Music, including the origin and project establishment of the product.Tiger sniffing in the previous articleIt has been involved, so it was deleted when it was reproduced in this article.

This article is transferred from Financial World (ID: cjtxzk) | edited by Lu Hualei in Kong Mingming | Li Ran.

Netease Cloud Music, an App with a deep red background, has become an out-and-out dark horse in the online music market, and it will face more tests in the future with the great integration of the industry.

On April 11th, Netease Cloud Music held a press conference in Shanghai, announcing that the number of users exceeded 300 million. At the same time, it announced that it had completed the Series A financing of 750 million yuan, which was led by Shanghai Radio Station and Shanghai Culture, Radio, Film and Television Group (SMG). The valuation of this financing was as high as 8 billion yuan, and Netease Cloud Music, which was only launched for 4 years, was among the unicorn clubs.

Just after the New Year, the singer Zhao Lei’s name was brushed all over the circle of friends.

　

In the eyes of many people, the 31-year-old Beijing male singer became popular because she won the current runner-up with a folk song "Chengdu" in Hunan Satellite TV program "Singer". But in Netease Cloud Music, the name Zhao Lei has long been as hot as Jay Chou.

　

On October 24th, 2016, Zhao Lei’s "Chengdu" studio version was released exclusively on Netease Cloud Music, with over 30,000 comments a day, and 50,000 comments on Jay Chou’s new songs.

　

On December 21, 2016, Zhao Lei’s digital album "Can’t Grow Up" was exclusively released in Netease Cloud Music. Two months later, that is, two weeks after he won the runner-up, the sales of the album on Netease Cloud Music exceeded 200,000, which is nearly twice the total sales of the album on other music platforms.

　

From the popularity of Zhao Lei, we can see the characteristics of Netease Cloud Music, which is also a music platform. Zhao Lei’s fan growth rate, album sales and comments on Netease Cloud Music far exceed other platforms. Even QQ music with Zhao Lei’s exclusive live singing of "Chengdu" and more users failed to surpass Netease Cloud Music in data.

　

▲ In Netease Cloud Music, the name Zhao Lei has long been as hot as Jay Chou.

　

This is related to the community atmosphere and user types of Netease Cloud Music. Most of its more than 200 million users are young people from first-and second-tier cities, aged between 15 and 35, mostly students and white-collar workers. These people regard Netease Cloud Music as a music version of Weibo and a circle of friends, where they not only listen to songs and write song lists, but also frequently interact with independent musicians such as Zhao Lei, Li Zhi and Chen Li.

　

Compared with users of other platforms, these users contributed more music payment data. In 2016, the number of paid members of Netease Cloud Music increased by more than 9 times compared with 2015, while the number of digital album buyers increased by more than 7 times compared with 2015.

　

"Now QQ music and cool dog music rank in the top two in the industry, and we are tied for third place with Cool Me." Zhu Yiwen, CEO of Netease Cloud Music, told the reporter of Caijing Tianxia Weekly.

　

In the ranking of mobile application apps published by China Unicom in March 2017, QQ Music and Cool Dog Music ranked the top two in terms of monthly active users of 200 million and 150 million, while Netease Cloud Music and Cool Me Music ranked 56 million and 44 million respectively.

　

This App with crimson as the background color has become an out-and-out dark horse in the online music market.

　

According to the 2016 China Mobile Music Market Annual Comprehensive Report released by Analysys think tank, Netease Cloud Music increased by 163.8% in 2016 compared with the same period in 2014. Another data worth mentioning is the "music library utilization rate", that is, the efficiency of songs in the music library being played and listened to by users. The usage rate of Netease Cloud Music reaches 80%, while the industry average is less than 20%. This means that Netease Cloud Music is better at revitalizing the music library, and their users are also better at discovering "unpopular" music.

　

In April 2016, Netease Cloud Music was upgraded from the Music Product Center of Hangzhou Research Institute to the Music Division, becoming an institution on the same level as games, mailboxes, media and other projects. At the same time, it was reported that it started financing of 1 billion yuan, with a valuation of 8 billion yuan.

　

playlist

UGC mode not only increases the number of "song lists", but also improves the quality of song lists. The most important thing is to make the "music playing software" originally defined as a tool have social attributes-after editing and uploading the song list, users will actively push the song list on social media to show their music taste, and users with the same genre hobbies will comment and share under the song list. This makes the originally lonely music play lively.

　

"Most of the previous products told users’ I have a lot of songs here, you can listen to and download songs here’, and we want to tell users that we can help you find good songs, especially those that you may like but you don’t know."

　

In January 2013, Netease Cloud Music logged into the App Store, and Zhu Yiwen brushed Weibo all night that night and found that it "caused a sensation, and many people commented that it was a subversive product".

The first group of users are "musicians from major music forums or platforms". With the help of Chloe Wang’s connections in the music circle, they called "more than 20 best DJs in China" to upload song lists in Netease Cloud Music Production, which quickly caused users to follow suit, and more music lovers entered Cloud Music and made their own song lists.

　

Users have uploaded their own song lists compiled in different environments and emotions to Netease Cloud Music. Just from the name of the song list, they can see their love for this way of creation. Besides the common song lists that express their emotional needs, such as "those songs that accompanied me through the lovelorn period" and "healing songs", there are also songs that are suitable for different environments, such as "essential songs for knitting sweaters in the sun in winter", "most suitable songs for drinking coffee in the afternoon" and "essential songs for the elderly chess room".

　

Some fans enjoy making song lists without any material rewards, just hoping to meet "bosom friends".

　

"In version 1.0, in order to encourage some opinion leaders to create song lists, we will put their song lists on the homepage for recommendation, so that the collection and playback of song lists will increase rapidly, which is a great encouragement for the creators."

　

Of course, in addition to the appreciation from "bosom friends", song list makers will also get accusations from other users, such as "it is really a failure not to put such a song into the song list", and such nitpicking and responses have spawned user interaction, which, in Zhu Yiwen’s view, is "the embryonic form of music socialization".

　

Now, cloud music generates an average of 420,000 song lists every day. On the cloud music platform, the number of high-quality song lists (songs collected by more than 100 people) exceeds 200 million, among which the most clicked song list is "epic music that shocked the soul" made by ordinary users, with 1.17 million people collecting it, 28.82 million playing it and more than 17,000 comments. Some users commented under this song list, "Because of this song list,

　

"Now the song list has become a productivity tool." Zhu Yiwen said that with the increase in the number and quality of song lists, these song lists have replaced "music collections" in a wider range to meet the needs of different scenes. Some wedding companies directly use the wedding song list on Netease Cloud Music as the background sound of the wedding scene, while some video production companies choose the appropriate background music from the song list.

　

Today, the homepage of Netease Cloud Music no longer recommends a few songs in a unified way, but makes "personalized recommendations" according to each user’s music habits. Using big data technology, they will recommend songs that they may like according to the characteristics of different users.

　

"For example, if one million people like to listen to Blue Lotus as well as Ice Rain, which proves that the two songs are related, then we will recommend this combination to those who only listen to one of the songs. This is the basic algorithm for our song recommendation." Zhu Yiwen said.

　

This song list combination algorithm has brought higher activity to Netease Cloud Music. Now 50% of users are used to clicking and reading comments when listening to songs, which is a scene that has never appeared on other music platforms.

　

▲ Recently, Netease Cloud Music made the high-quality music reviews of ordinary users into posters and put them on the Hangzhou subway to explode the circle of friends.

　

In Zhu Yiwen’s view, this data proves that they have changed the listening habits of some people.

　

"In the past, everyone turned off the screen and listened to music after turning on the music player, but now they will listen to songs while listening to them, which proves that he is not listening to songs alone, but listening to songs with a group of people, which brings a human touch to Netease Cloud Music."

　

This has become the biggest moat of Netease Cloud Music. These music-loving users have continuously created content for Netease Cloud Music Platform, which extends a better "community atmosphere".

　

"The function may be imitated by others. If we are just a playing tool, others can easily copy our function. But today we are a community and they can’t copy my content. "

　

After Netease Cloud Music launched the "song list", other music playback platforms also launched similar functions. Even Cool Dog Music opened the "song barrage" in June 2016, and user comments appeared on the cover of songs in the form of barrage, further improving user interaction. However, the users of Netease Cloud Music are more active. In the ranking of monthly traffic consumption of music App users in China Unicom’s March Wo Index, Netease Cloud Music users lead other music platforms with 87MB, while QQ music users’ monthly traffic is 43MB and Cool Dog’s is 13MB.

　

change　

　

Last year, changes in Netease Cloud Music attracted the attention of the industry.

　

In April 2016, Chloe Wang left Netease Cloud Music and joined Baidu Music three months later as the general manager. At the same time, the structure of Netease Cloud Music was further adjusted. Zhu Yiwen was promoted from the earlier product director to the CEO of Netease Cloud Music, responsible for the overall management of Netease Cloud Music and reporting directly to Ding Lei. Chloe Wang’s previous operation and management work was taken over by Ding Bo, vice president of Netease Cloud Music, who reported to Zhu Yiwen.

　

▲ Ding Bo, vice president of Netease Cloud Music, took over the operation management and reported to Zhu Yiwen.

　

The upgraded Netease Cloud Music has increased its support for independent musicians.

　

"Music also has a niche market. In the past, everyone was keen to listen to those popular songs, but now different people actually like different songs. Just like in the early years, everyone only watched CCTV, but now with the rise of various media and more people like different content, everyone’s tastes have been divided. " Zhu Yiwen said.

　

In November 2016, Netease Cloud Music released an independent musician support plan called "Stone Plan", which plans to invest 200 million yuan in one year to support independent musicians from seven aspects: promotion resources, album investment, performance opportunities, appreciation opening, music training, musicians’ surroundings and musician index system.

　

"Our definition of independent musicians is very broad. As long as we can record and upload songs, we can be independent musicians. However, we will develop a scoring system for such musicians, which is similar to the Baidu Index, and we will promote and support them according to the status and potential of musicians. " Zhu Yiwen said that these musicians can review and upload songs after filling in their personal identity information in the background. If the data of their songs on the platform is good enough, Netease Cloud Music will focus on exploring and creating new stars.

　

This is how Chen Li, a female folk singer, was discovered.

　

"At the end of 2013, we found that Chen’s data curve on our platform was very beautiful, so we focused on taking out her songs for recommendation. Later, sure enough, she was on fire. Of course, I dare not say that her popularity is all due to Netease Cloud Music, but it can be seen that the sales of her digital album here are record. " Ding Bo said in an interview with the reporter of Caijing Tianxia Weekly.

　

As of March 2017, the number of fans of Chen Li in Netease Cloud Music and QQ Music was 870,000 and 749,000. On July 26th, 2016, she simultaneously released her digital album "Little Dream Most" on Netease Cloud Music, QQ Music and Weibo Music. During the initial sale period-within two weeks, the album sold 50,000 copies in Netease Cloud Music, with sales of 1.01 million yuan. On the QQ music platform, it sold 27,000 copies with a sales volume of 549,000 yuan.

　

▲ The sales volume of Chen Li’s digital album in Netease Cloud Music is record. The activity of independent musicians has made Netease Cloud Music make up for the shortcomings of copyright to some extent.

　

Now there are more than 40,000 independent musicians on Netease Cloud Music Platform. This number may not be the largest among all online music platforms, but it is the highest in terms of activity. These musicians uploaded more than 800,000 original music works. In 2016, the number of settled musicians and uploaded original works doubled year-on-year, and the amount of original music played increased by more than five times.

　

"Independent musicians are more likely to become popular on our platform because our user base is more inclusive of new music. This makes it easier for us to promote some unpopular music, and it is this difference that allows independent musicians to get better development here. " Zhu Yiwen said.

　

The activity of independent musicians has made Netease Cloud Music make up for the shortcomings of copyright to some extent. As a latecomer, although Netease Cloud Music has gathered a popular community through the music+social mode, it still lags behind in terms of song copyright.

　

On July 15th, 2015, QQ Music announced the merger with China Music Group, becoming the largest exclusive copyright giant in China, which brought a lot of pressure to the latecomers.

　

At present, there are more than 10 million songs in Netease Cloud Music Library. Some of these songs are copyrighted by record companies, while others are purchased by Tencent in the form of exclusive copyright, and they need to pay distribution fees or copyright fees to Tencent.

　

Regarding the weakness of copyright, Ding Bo reflected: "Our biggest mistake is that these giants didn’t make timely moves when they went to grab exclusive copyright, which led us to be constrained by others in the future growth rate, but we also took a positive attitude to deal with this situation. We undertook distribution and paid copyright fees, hoping to bring users a better experience."

　

In order to fill the copyright shortcomings, Netease Cloud Music costs a lot.

　

Zhu Yiwen said: "At present, 80% of the total cost of Netease Cloud Music is spent on purchasing copyright." High copyright fees have delayed the profit plan. Since its establishment, Netease Cloud Music has never made a profit.

　

And the emergence of independent musicians let them see another opportunity-from copyright competition to copyright production.

　

On the one hand, they can make profits by selling digital albums. For example, Zhao Lei’s album "Can’t Grow Up" sold more than 200,000 yuan, which brought more than 3.2 million yuan to Netease Cloud Music. This album, which has no physical record and is only sold in digital form, is low in cost, low in price, convenient to buy and sell, and easy to create high sales.

　

On the other hand, they can cooperate with independent musicians and become record companies in the internet age.

　

In an interview with the reporter of Caijing Tianxia Weekly (ID:cjtxzk), Ding Bo said: "Traditional record companies use brokers to help musicians create songs, while the Internet platform can cover all brokers’ businesses. Besides traditional brokers, Internet companies can also help musicians make various data and provide various index reports."

　

Netease’s ambition for "original music" is obvious. Since it can’t surpass its rivals in the copyright of existing songs, why not overtake them in the "original music"?

　

In addition to selling digital rights, they will also open an "appreciation" function for independent musicians. Users can appreciate a favorite song, which may not be much, but it is an encouragement for musicians who have just debuted.

　

Under the situation that competitors monopolize copyright, this way of upstream and downstream development has become the new direction of Netease Cloud Music. In addition to promoting independent musicians, they also invested in music-related hardware manufacturers and undertook ticket sales for some small concerts.

　

At the same time, other music platforms are undergoing a new round of integration.

　

QQ Music and China Music Group merged to become Tencent Music Entertainment Group, with Tencent accounting for 60% of the shares. At present, this huge music group controls 42% of the copyright authorization of music lyrics and 53.1% of the copyright authorization of music recording in China. After the merger, QQ Music, Kugou and Kuwo belong to the same group company, with a market share of more than half.

　

On July 26, 2016, 10 days after the merger was announced, Wu Weilin, general manager of Tencent Digital Music Department, told the media that QQ Music "has achieved profitability", which is the first music streaming service in the world to announce profitability. It is reported that QQ Music will launch a listing plan with a valuation of nearly $10 billion.

　

In December 2015, Baidu Music announced the merger with Taihe Music Group, whose three major music brands, Taihe Wheat Field, Haidie Music and Dashi Copyright, reached various forms of cooperation with hundreds of well-known artists, and also reached in-depth cooperation with more than 100 institutions including the three major record companies in the world, holding music copyrights of more than 12 million through self-production and agency. Baidu Music has officially become a music industry chain company including record companies, copyright agents, live performances, ticketing and other businesses.

　

Netease cloud music, which has reached the front line with a dark horse posture, will face more challenges in the future.

　

But Zhu Yiwen still regards finding good music as the focus of Netease Cloud Music.

　

"I am not a heavy music lover, but I am a music discoverer." Zhu Yiwen said, "In 2013, Boss Ding took me and Chloe Wang to an activity. On the way, Chloe Wang asked us to listen to a song, saying that this song would definitely be popular in the future. At that time, I thought the lyrics were very distinctive, including wild horses and grasslands."

　

After listening to a song, Boss Ding agrees with Chloe Wang’s judgment. Later, this song was really a fire.

　

The singer’s name is Donye.S, and the song title is Miss Dong.

Special feature of 1905 film network In an office building in Dongcheng District, Jan Heinze, executive producer of PIXOMONDO, opened his eyes wide in front of the camera: "China is an exciting market. We have only been here for five years and have witnessed its tremendous changes, which are unbelievable. "

Just last week, Jiang Wen’s highly anticipated new work "One Step Away" was officially released. After a series of twists and turns, such as censorship, dubbing, and the cancellation of the premiere, One Step Away confidently entered the cinema and left the heated discussion to the fans. As of December 23rd, the cumulative box office of One Step Away has reached 380 million yuan. The magnificent colors and dreamy style of the film must still stay in your mind, and it is the German "Oscar-level" special effects company PIXOMONDO that helped Jiang Wen create this "magic realism" masterpiece. Recently, 1905 Film Network visited PIXOMONDO Beijing Branch exclusively to reveal the special effects industry hidden behind the film.

"Boutique-style" operation: resource sharing for 8 branches in the global market.

Maybe you haven’t heard of PIXOMONDO at all, but its works can list a must-see list for fans: Hugo, iron man 2, The Hunger Games, Snow White and the Hunter, Fast and Furious 5, Farewell Atlantis, Star Trek: Dark Boundless … … PIXOMONDO won the Best Visual Effects Award (Hugo) at the 84th Academy Awards in 2012 and the Best Special Effects Award (Game of Thrones) at the 63rd Emmy Awards. How did this mysterious behind-the-scenes team work, and how did they get together with director Jiang Wen?

Ten years ago, many films had almost no special effects, but now it is different. Even a small-budget love movie will have several special effects shots. "If you look at last year’s box office data, you will find that the top ten are special effects blockbusters. For filmmakers, special effects are tools that can shoot things that are impossible in reality, help explain the stories in movies, and create a whole new world. " Jan believes that special effects can actually be divided into two categories. Due to technical reasons, some special effects are easily visible to the audience, while others are more reflected in the imagination, which helps to increase the richness of the story.

Christoph Zollinger (hereinafter referred to as Chris), the visual effects producer of One Step Away, added: "Special effects make the visual elements and story statements of a movie more complete. For sci-fi films, which are particularly dazzling, artistic drive and technical means are indispensable. Fortunately, now is the digital age, and we can easily make many pictures that we can’t shoot in reality. Special effects producers are also storytellers and filmmakers to explore and realize those unknown things. "

Pixomondo was founded in Germany in 2001, with 8 studios in the United States, Canada, Germany and China. Unlike those big companies with 500 or 600 employees, PIXOMONDO’s eight studios are not large in scale, and the most special thing is that they have a clear division of labor and cooperation with each other. "We are more like a boutique. We focus on a variety of markets around the world, and Hollywood is just one of them. " Jan shrugged his shoulders, as if he was helpless about people’s prejudice against special effects. Every studio in PIXOMONDO will share talents, resources, film projects and so on, and sometimes eight studios will start work at the same time for a film. "We started five when we were doing One Step away."

To do special effects, you should also be able to "tell stories": "One step away" takes a year and a half to set the picture style.

It is said that Jiang Wencai found PIXOMONDO on the recommendation of martin scorsese. Perhaps it is the dazzling colors of European movies in Hugo that attracted him, or the same retro storyline is more likely to resonate. PIXOMONDO visual artists began to get involved in the film project one and a half years before the filming of One Step Away. Chris stressed: "Compared with previous film projects, this one is very different. PIXOMONDO Beijing Studio played a leading role for the first time. "

In people’s impression, special effects seem to be just a processing link on the film production line, such as ornaments on the Christmas tree, which are responsible for creating a glamorous appearance. Jan corrected in the interview: "Nowadays, special effects companies will not define themselves by what kind of technological means. Post-production is just a means. We should think about how to combine technology with storytelling and become a director or screenwriter ourselves." Hundreds of people participated in the production of One Step Away, and PIXOMONDO was involved in the pre-planning from the beginning to help determine the overall visual style of the film.

　　CCTV News:The State Council Press Office held a press conference on April 18th. The relevant person in charge of the People’s Bank of China said that since 2024, a series of monetary policy measures implemented in China have strongly supported the economic recovery.

　　The central bank said that in the first quarter of 2024, the total financial volume grew steadily, and the scale of new social financing was 12.9 trillion yuan; M2 growth rate was 8.3%, with an increase of 12.5 trillion yuan in the first quarter; The growth rate of RMB loan balance was 9.6%, with an increase of 9.5 trillion yuan in the first quarter, indicating that financial support for the real economy remained stable.

　　In the first quarter, the financing cost decreased steadily. In the first quarter, the interest rate of new corporate loans was 3.75%, down 0.22 percentage points year-on-year, especially the interest rate of new personal housing loans was 3.71%, down 0.46 percentage points year-on-year.

　　In the first quarter, the credit structure continued to be optimized. At the end of March, the year-on-year growth rate of financial institutions’ loans to high-tech manufacturing industry was 27.3%, and the year-on-year growth rate of Pratt & Whitney small and micro loans was 20.3%, both of which were significantly higher than the growth rate of all loans.

　　According to the State Administration of Foreign Exchange, the trade surplus of goods and services in the first quarter has exceeded 60 billion US dollars, which is at a relatively high level in the same period of history. Under this support, the current account continued its surplus pattern in the first quarter of 2024.

　　China’s industrial production maintained rapid growth in the first quarter, and the market is expected to improve.

　　The relevant person in charge of the Ministry of Industry and Information Technology introduced at the press conference held by the State Council Press Office on April 18th that in the first quarter, China’s industrial economy maintained rapid growth, the production of high-tech manufacturing industry rebounded significantly, and the typical products of emerging industries maintained a high growth rate.

　　According to Shan Zhongde, Vice Minister of the Ministry of Industry and Information Technology, in the first quarter of 2024, the added value of China’s industrial enterprises above designated size increased by 6.1% year-on-year, the highest value in eight quarters. At the same time, the efficiency of enterprises continues to improve and the market is expected to improve. In the first quarter, industrial investment increased by 13.4%. In March, the purchasing managers’ index (PMI) of manufacturing industry rebounded to the boom zone, reaching 50.8%.

　　From the data, in the first quarter of manufacturing development, the production of high-tech manufacturing industry rebounded significantly. In the first quarter of 2024, the added value of high-tech manufacturing increased by 7.5% year-on-year, 2.6 percentage points faster than that in the fourth quarter of 2023. Typical products of emerging industries such as solar cells, photovoltaic-related polysilicon, monocrystalline silicon, and new energy vehicles all maintained a high growth rate.

　　Shan Zhongde said that the next step will focus on cultivating new kinetic energy such as developing low-altitude economy and promoting large-scale development such as "low-altitude+logistics distribution" and "low-altitude+urban air traffic".

　　In the first quarter, the industrial economy was running smoothly and well.

　　The Ministry of Industry and Information Technology and the People’s Bank of China released a number of data on April 18th. The data shows that China achieved a good start in many fields in 2024.

　　According to the data released by the Ministry of Industry and Information Technology, in the first quarter, the added value of China’s industrial enterprises above designated size increased by 6.1% year-on-year, 1.5 percentage points higher than that in 2023. The growth of key industries such as electronics, chemicals and automobiles has played an obvious role. In the first two months, the profits of industrial enterprises above designated size increased by 10.2% year-on-year, achieving continuous growth since August 2023.

　　In the first quarter, China’s telecom business revenue increased by 4.5% year-on-year, and its infrastructure support capacity continued to increase. The application of industrial Internet convergence has expanded to 49 categories of national economy, forming more than 200 industrial Internet demonstration application benchmarks.

　　Monetary policy strongly supports the economic recovery.

　　The relevant person in charge of the People’s Bank of China said that since 2024, a series of monetary policy measures implemented in China have strongly supported the economic recovery. The RRR cut was 0.5 percentage points, releasing more than 1 trillion yuan of medium and long-term liquidity. Guide the market quotation rate (LPR) of loans with a term of more than five years to be reduced by 0.25 percentage points, thus reducing the medium and long-term financing costs of enterprises and individuals. A 500-billion-yuan refinancing for scientific and technological innovation and technological transformation has provided low-cost financial support for a new round of large-scale equipment renewal and trade-in of consumer goods.

　　In the first quarter, the financing costs of enterprises and individuals decreased steadily, and the credit structure continued to be optimized.

　　The number of artificial intelligence enterprises exceeds 4,500.

　　Artificial intelligence is a strategic technology leading a new round of scientific and technological revolution and industrial transformation, and an important driving force for new industrialization. The Ministry of Industry and Information Technology said on April 18th that the number of artificial intelligence enterprises in China has exceeded 4,500.

　　Tao Qing, spokesperson of the Ministry of Industry and Information Technology, said that the next step is to accelerate the breakthrough of basic key technologies and products such as smart chips, large model algorithms and frameworks around the underlying technologies such as algorithms and computing power, improve the ability of computing power supply and operation management for manufacturing, guide eco-enterprises to accelerate the creation of global competitive general large models, cultivate large industry models for manufacturing scenarios, build high-level industrial databases, and stimulate the value of industrial data elements.

　　Tao Qing introduced a special campaign to empower new industrialization with artificial intelligence for key industries with great influence on the national economy, strong driving force and good digital foundation. Deepen the integrated application of artificial intelligence technology in the whole process of manufacturing, and greatly improve the intelligent level of R&D, pilot test, production, service and management.

　　China’s computing power achieves 23 billion floating-point operations per second.

　　The Ministry of Industry and Information Technology said on April 18th that China’s computing power achieved 23 billion floating-point operations per second. In the next step, we will cultivate a group of competitive computing service enterprises, build a national unified computing service market, and reduce the computing costs of small and medium-sized enterprises.

　　By the end of 2023, the total scale of China’s computing power has reached 230EFLOPS, which means that it can complete 23 billion floating-point operations per second. The scale of intelligent computing power has reached 70EFLOPS, which is 7 billion floating-point operations per second, with a growth rate of over 70%.

　　Shan Zhongde, Vice Minister of the Ministry of Industry and Information Technology, introduced that the basic telecommunications enterprises will be promoted to plan and build more than 180 trunk optical cables, and the interconnection bandwidth of the backbone network will be expanded to 40T. The 20-millisecond delay circle of the national computing hub nodes has covered major cities in the country. In the next step, we will continue to exert our efforts in computing power layout, intelligent computing supply, efficiency improvement and service guarantee.

　　China’s current account continued its surplus pattern in the first quarter.

　　Wang Chunying, spokesperson of the State Administration of Foreign Exchange, said on April 18th that in the first quarter, China’s trade surplus in goods and services was at a relatively high level in the same period of history, and China’s current account continued its surplus pattern. Looking ahead, China’s current account has a foundation and conditions to maintain a reasonable surplus of a certain scale.

　　Wang Chunying said that thanks to the outstanding export performance of high-end manufacturing and new energy vehicles brought about by China’s industrial transformation and upgrading, as well as the continuous expansion of new trade formats and new models such as cross-border e-commerce, China’s trade surplus in goods will remain at a high level. In terms of service trade, with the resumption of residents’ cross-border activities, cross-border travel expenditure is returning to normalization. China’s visa-free policy and the facilitation of payment for overseas Chinese who are being promoted by the People’s Bank of China and the Foreign Exchange Bureau will continue to boost the sustained growth of tourism revenue.

　　Wang Chunying introduced that in the first quarter of 2024, China’s travel revenue increased by about 30% year-on-year, and it is expected to continue to maintain a good momentum in the future. More importantly, in recent years, the service trade has developed with high quality, and the export of productive service trade has increased steadily. In 2023, the trade surplus of China Telecom’s computer and information services and commercial services totaled US$ 57.2 billion, which was at a historical high. Continued growth in the first quarter of 2024 will also help the balance of service trade to become more balanced.

　　Wang Chunying said that a series of measures will support the current account, including trade in goods, to maintain a relatively stable pattern in the medium and long term. In the future, China’s current account has the conditions and foundation to maintain a reasonable surplus.

　　Recently, the high-speed version of V4.2 was launched, which not only enhanced the PC-side functions, but also made an article on multi-terminal browsing. Version V4.2 is preset with a fly-by-fly extension, which can transfer the webpage content on the PC side to it with one click. Let’s comment on the new features of sogou V4.2 version one by one.

Figure 1 sogou browser V4.2 version

　　First, add a personal avatar and reset the personal center panel.

　　In the new version of Sogou browser V4.2, the original browser account has been upgraded to a personal center panel; At the same time, you can finally add a personal avatar. The personal center panel includes functions such as collection websites, common websites and extension tools, and it is convenient to manage your personal data in the same panel.　　

Figure 2 sogou browser V4.2 personal center

　　Click "Synchronize Now" to synchronize all personal bookmarks, extensions and personality settings in different computer terminals. The whole personal center panel is simple and clear, and various functions are orderly distributed.

　　Opening the personal center page can directly change the avatar, which is finally a "dream come true" for beautifying the party. You can set the account number and user name on the personal center page, and if you pay more attention to personal information security, you can bind your personal sogou account through your mobile phone to prevent personal information from being stolen.

Figure 3 sogou browser V4.2 personal center page

　　Second, the saving tool Alt saves with one button

　　Adding one-click to save pictures in the browser is not the first thing that Sogou browser does. Many browsers have already tried this function. To tell the truth, the one-click image saving function is very helpful for Xiaobian’s work. When you see a favorite image, just press Alt with your left hand and click the left button with your right hand to quickly save the image to the local area. The operation speed is much faster than the right click "Save Image as".

Figure 4 Sogou browser V4.2 One-click save map (click to enlarge)

　　Third, there is no need to worry about opening the account assistant trumpet.

　　Many users like to browse, brush Weibo and so on, and there must be more than one registered account. It is difficult for users with many accounts to manage in the same browser. You need to enter the account name and password every time you log in. Isn’t it troublesome? In the V4.2 version of Sogou browser, in order to solve this problem, different accounts can be logged in by using different windows of Sogou browser, and the trumpet management function is added to the account assistant, which eliminates the need to input the account number and password. At the same time, the mode of one account and one window makes it easy for people to identify the currently used account, so it is not necessary to waste time in the future.

Fig. 5 sogou browser V4.2 account assistant trumpet more open.

　　As long as everyone logs in to a website account, Sogou browser will prompt to save the account and password to the account assistant; After each login, you don’t need to enter your account number and password, you only need one click to log in quickly.

Figure 6 Sogou browser account assistant management page, click to log in to the website with one click.

　　Can be called "the first sport in the world", and the culture of football is profound.

　　According to Ge Weikun, a professor in Tsinghua University, this is exactly what China football lacks most.

　　At a speech meeting a few days ago, the old professor who studied physics unexpectedly talked about football and listed a lot of physical knowledge in football, which attracted the attention of many fans for a while.

　　As for China football, he once organized football matches for Chinese and foreign students overseas and led the team to win the championship. He put forward his own suggestions, "What we lack is football culture. Sending dozens of people out like the Jianlibao team can’t solve the problem. "

　　Physics professor studies football? You really have a doorway

　　As a senior physics professor in Tsinghua University, another identity of Ge Weikun is a fan.

　　It seems that the two fields have no intersection, but in fact they are inextricably linked.

　　As early as 2014, together with professors from other schools, he produced an open online video course called "Football and Science", and many people signed up for classes every year.

　　"Up to now, there are about 30,000 people who have participated." He told the The Paper reporter. At present, he is still working on compiling this video course into a book.

　　What made Professor Ge popular on the Internet was his knowledge of physics in football mentioned in a speech a few days ago, which was quite refreshing for fans who were used to tactical analysis.

　　And this knowledge comes from the courses he made before.

　　For example, why can Beckham’s banana ball "turn" the goal in a strange arc? In fact, it is because the rotating sphere is deflected by Magnus’ law in flight.

　　If you want to kick the "elevator ball" that suddenly falls, according to the parabola obtained by physical calculation, you need to make the ball have a high initial speed without rotating.

　　According to Ge Weikun, overseas, scholars have studied the science of football as early as ten years ago.

　　The relationship between the speed and angle of the interceptors in the middle of the interception, the average contact time of each person in a football match, the distance from the penalty to the goal and the goal rate … … All kinds of seemingly "unremarkable" data have actually been carefully studied.

　　Theory guides practice, and players can’t be "unlearned"

　　Perhaps in the eyes of fans, these academic football physics studies are not far from the actual playing — — After all, no one will measure the angle of the defender when passing the ball and then decide the passing strength.

　　But for players, these studies still have positive significance.

　　"In fact, the main purpose of (these studies) is to give a physical explanation of some phenomena in football, so as to give the technical essentials. When we understand the principle, we can know how to kick. " Ge Weikun said in an interview with The Paper.

　　"For example ‘ Elevator ball ’ , it is necessary to (let the ball) not turn, to have a high initial velocity, you need a strong calf strength. Kick ‘ Banana ball ’ , it is necessary to touch the ball on the inside of the foot to increase the friction time of the ball. Players are not required to know physics, but this is a scientific method. If the coach saw it, it should be helpful. "

　　In fact, for football, Professor Ge is really not "an armchair strategist".

　　Previously, he studied and taught overseas and lived for more than 20 years. In Britain, he played futsal with the local people, and in the United States and China, he organized a student football team to coach himself.

　　When he was in the United States, he participated in the organization of the first invitational tournament for Chinese and American student teams, and as a result, his team defeated Yale University 1-0 and won the championship.

　　In Ge Weikun’s view, football emphasizes teamwork and is definitely a sport that needs high IQ.

　　As for the cultural training of athletes, there is still room for improvement in China football.

　　"I think we may be right ‘ Football should start with dolls ’ This sentence is misunderstood, which does not mean that children should play football all the time. Coach Jin Zhiyang told me that 90% of the young players can’t enter the professional team, and they have no education and a bad future. In the end, parents dare not let their children play football, which leads to worse and worse football in China. "

　　"Japanese coach takeshi okada also said that China’s young players have insufficient cultural education and logical thinking ability. It’s ok to play football, but when you become a coach in the future, it will be insufficient, which will lead to worse teaching. "

　　Football in China is still "unhealthy".

　　Although he is over 70 years old, Ge Weikun is still full of interest in football. He is a professor of physics and a member of Tsinghua University Football Research Center. He can even try his hand on the football field.

　　Like all China fans, he is also looking forward to the rise of football in China, but he has no secret about the problem of football in China.

　　"Football should be a pyramid. It is not enough to look at the spire. Sending dozens of people out like the Jianlibao team can’t solve the problem. (Still depends on) the campus football that is widely carried out now. "

　　In the process of living overseas, he has seen the profundity of local football culture, and China football, as the Italian marshal Cannavaro said, lacks most not money, but football culture and tradition.

　　"For example, in Germany, football has become a part of their culture, just like their music. There are many old people singing very well near the church there. On weekends, I don’t know how many football matches there are. "

　　"In China, football clubs are the names of enterprises, while club names in Britain are place names with strong local awareness. For example, Manchester City, when they were not as powerful as they are now, still has a large number of diehard fans. (Fans) will not only look at the team’s achievements, but also support them even if they are relegated to the second, third and fourth leagues. "

　　Nowadays, many measures have been taken to popularize football culture in China, such as promoting campus football and social football, and increasing the number of stadium facilities. In Ge Weikun’s view, these are all positive signals.

　　However, at the moment, Professor Ge also said, "The commercial flavor of the Super League is too strong, and some of them are not healthy. Football should have a higher value than business. "

　　CCTV News:May 20th is the full day of the 24 solar terms. At this time, the wheat is full of filling and enters the late stage of milk ripening, but it is not fully mature, just "small enough to be full", so it is called Xiaoman. From childhood to maturity, it is one of the busiest stages of farming in a year, and summer crops in various places begin to be harvested one after another.

　　The main producing areas welcome a bumper harvest, and Henan, the largest wheat province, has a bumper harvest in sight.

　　Summer grain is the mature grain in the first season of the year in China, and its output accounts for more than 20% of the annual grain, most of which is winter wheat. In 2024, the area of 11 major winter wheat producing provinces increased steadily, and the growth of wheat was generally better than normal, laying the foundation for a bumper harvest. At present, wheat has not been harvested in a large area in the Huang-Huai-Hai wheat area, where the output accounts for more than 80% of the country, but the processing market, agricultural machinery market and trading market have been busy. In Henan, due to the growth of food processing enterprises in 2024, the demand for high-quality wheat flour also showed an increasing trend.

　　Henan is located in the Huang-Huai-Hai Plain, and its perennial wheat planting area is more than 85 million mu, ranking first in the country. In terms of geographical conditions, the topography of Henan province is high in the west and low in the east, and the area of plains and basins suitable for large-scale agricultural cultivation reaches 93,000 square kilometers, which provides a good prerequisite for large-scale cultivation of wheat.

　　From the climate point of view, Henan is located in the middle of China, and sufficient light and heat resources provide favorable conditions for wheat planting. At the same time, the Yellow River, Huaihe River, Haihe River and other water systems also provide a guarantee for agricultural irrigation, making Henan a well-deserved "hometown of wheat", accounting for about a quarter of the national wheat production.

　　Henan is not only a major province of wheat production, but also a major province of wheat processing, producing one third of instant noodles, one quarter of steamed bread, three fifths of glutinous rice balls and seven tenths of dumplings.

　　The number of food processing enterprises increases, and the demand for wheat flour increases.

　　Luohe is one of the important gathering places for wheat processing in Henan. In 2024, there were 237 food industrial enterprises above designated size, 40 more than in 2023. In addition, these enterprises introduced new products every year, so the demand for high-quality wheat flour as the main raw material showed an increasing trend.

　　Unified seed supply and unified management to ensure that the quality of stored wheat reaches the standard

　　In order to ensure that the quality and yield of high-quality wheat can reach the standard stably, the consortium introduced social service organizations for unified seed supply and management.

　　Perception of "Three Summers" Change from Processing Market

　　At present, Henan wheat field is in the calm before large-scale harvest, but around the listing of new grain, farmers, cooperatives and processing enterprises have long been active. What are the new changes in 2024?

　　As the wheat harvest approaches, this flour processing enterprise in Wuyang County, Luohe City has been busy.

　　Yang Shuai, head of the enterprise, said that the biggest change in 2024 is that the planned harvest of high-quality wheat is much more, which was 18,000 tons in previous years and may exceed 40,000 tons in 2024. Because a single variety of high-quality wheat needs special collection and storage, he has to vacate more independent warehouses and special vehicles to keep the wheat from being mixed and ensure the purity.

　　Luohe is one of the important gathering places for wheat processing in Henan. Take the flour mill where Yang Shuai is located as an example, they meet the individual flour order demand of 28 food production enterprises, and according to these demands, they are transformed into seven specific high-quality wheat varieties, and then 53 cooperatives cooperating with the flour mill are guided to order planting by appropriately raising the purchase price. In this way, the demand for new products such as moon cakes, shrimp slices, Shaqima and spicy strips in the downstream of the industrial chain has been transformed into seven wheat varieties in the upstream of the industrial chain.

　　In Luohe, there are already seven such wheat industrial chain complexes. In order to ensure that the quality and yield of high-quality wheat can reach the standard stably, the consortium introduced social service organizations for unified seed supply and management.

　　Different from the plots under unified management, because of extensive management and mixed planting of different varieties, the wheat is uneven in height and the quality can not meet the processing requirements of special flour.

　　In recent years, driven by the whole industrial chain, Luohe has continuously guided large grain growers to increase production and income through standardized planting of high-quality varieties.

　　It is understood that in 2024, the area of high-quality special wheat in Luohe City reached 1,268,900 mu, accounting for 53.3% of the local wheat area, ranking first in Henan Province.

　　Do a good job in cross-regional operation support and disaster prevention and reduction

　　These days, wheat in Henan has entered the late filling stage, and it is expected that a large area will be harvested around May 25th, and the wheat harvest will last until June 15th. In just about 20 days, how to ensure that more than 85 million mu of harvest is available and the particles are returned to the warehouse?

　　2024 is the first year of China’s wheat yield increase action. Henan province focuses on increasing wheat yield per unit area, and promotes the integration of fertile fields, improved varieties, good methods, good opportunities and good systems. At the same time, in the high-standard farmland built-up area, we will focus on building 7 million mu of high-yield demonstration areas for wheat, integrate and promote high-yield technologies, and build a good harvest foundation.

　　During the "Three Summers" period, Henan plans to invest more than 4 million sets of agricultural machinery, including 200,000 sets of combine harvesters and 30,000 sets of crawler harvesters.

　　In view of individual lodging plots caused by recent extreme weather, Henan has formulated remedial measures as soon as possible, sent technicians to the front line for guidance, and sprayed potassium dihydrogen phosphate solution to promote wheat filling and minimize losses caused by disasters.

　　At the same time, in order to prevent the impact of extreme weather during harvest, Henan also supports various business entities to speed up the construction of grain drying facilities. At present, 580 drying facilities have been built, with an additional daily drying capacity of 37,000 tons.

　　"Three Summers" Science Popularization: Colorful Wheat with High Value and Connotation

　　When it comes to wheat, most people may think of yellow, but there is actually more than one color of wheat. Follow the doctor of agriculture to meet the colorful wheat with high value and connotation.

　　Xu Hao, a doctoral student in crop science at the Agricultural College of Henan Agricultural University, said that colored wheat is similar to ordinary wheat in appearance, but its grain color is not Huang Chengcheng in the traditional sense, but red and green. This is not late-maturing wheat, it has entered the filling stage and will be harvested in more than 20 days.

　　These are new varieties of colored wheat which are suitable for large-scale planting through a series of breeding methods such as physical mutagenesis, chemical mutagenesis and distant hybridization. Because they are rich in anthocyanins, they will show different colors on the seed coat.

　　Why study colored wheat? We are not interested in its showy appearance, but it is rich in protein, amino acids, trace elements and minerals, which are higher than ordinary wheat, and it has the potential to make people eat delicious and healthy!

　　These noodles and cereals made from it still look like traditional food, but they already have the function of health food. It is no exaggeration to say that they have high value and connotation!

　　CCTV News:In the past few days, many places in the country have ushered in the peak of returning home. According to the data of the smart car networking platform of the State Grid, as of February 5, the charging amount of new energy vehicles in the expressway service area on the platform has increased by more than 60% compared with the same period of last year. With more and more new energy vehicles joining the returning army, the "travel tide" has formed, and the "charging tide" of new energy vehicles has also appeared.

　　The data shows that in the 11 days from January 26th in Spring Festival travel rush to February 5th, the charging amount of new energy vehicles in the expressway service area reached 34,089,100 kWh, and the charging times reached 1,519,400, which were 67.06% and 48.42% higher than that in Spring Festival travel rush in 2023, respectively.

　　According to the platform data, during the Spring Festival travel rush in 2024, the peak period of the whole high-speed busy index reached 30%— 40%, which shows that among all the stations on the expressway, there are 30%— 40% of the stations are fully charged. At ordinary times, the charging busy degree of these stations is only about 10%, and the busy degree has doubled or tripled, showing an obvious tidal phenomenon.

　　Emergency charging compartment of mobile charging vehicle should deal with "charging tide"

　　In view of the "charging tide" brought by the "travel tide" of new energy vehicles, during the period of Spring Festival travel rush, many places in China took various measures to solve this problem.

　　It is predicted that during the Spring Festival in 2024, the average daily charging capacity of Jiangsu expressway service area will reach 600,000 kWh, a year-on-year increase of 70%, a record high. In order to alleviate the charging pressure, Taizhou power supply department has reformed 7 service areas and 14 charging stations within its jurisdiction, and equipped mobile charging vehicles. In Qinhu service area on Yanjing Expressway, a 120kW mobile charging vehicle is specially equipped, which can provide uninterrupted charging service for four electric vehicles at the same time.

　　In Pingwang Service Area, Wujiang District, Suzhou City, there are 16 charging parking spaces in the north-south direction. Since Spring Festival travel rush, affected by high-speed tidal phenomenon, eight charging parking spaces on the north side of the service area are basically full every day, but there are vacant parking spaces on the south side. Local staff guided some cars on the side with large traffic flow to the opposite idle service area for charging through the two-way culvert, which effectively improved the bearing capacity of the service area.

　　In Tianjin, in order to reduce the waiting time for new energy vehicle owners to charge on expressways, the local electric power department started the emergency charging cabin in the expressway service area on the one hand, and upgraded the charging facilities of 46 busy high-speed charging stations in advance. After the renovation, the average charging time was shortened by nearly 30%.

　　Scientific layout to ease the expressway "Charging tide"phenomenon

　　China has been speeding up the layout of charging piles, so that electric vehicles can alleviate the "energy-filling anxiety" of expressways. In the future, this phenomenon of "charging tide" is expected to be alleviated with the increasingly intelligent and efficient energy-replenishing network of expressways being gradually woven.

　　According to the data of the Ministry of Transport, at present, there are more than 20,000 charging piles in expressway service areas nationwide, covering nearly 50,000 parking spaces for minibuses. The coverage rate of charging facilities in expressway service areas in Beijing, Liaoning, Jilin, Shanghai, Zhejiang, Hunan and Xinjiang has reached 100%.

　　According to the data of China Electric Vehicle Charging Infrastructure Promotion Alliance, at present, the increment ratio of piles to vehicles is 1:2.5, and the construction of charging infrastructure can basically meet the rapid development of new energy vehicles. Experts say that highway charging piles are usually idle and not enough for holidays. To solve this "tidal" problem, we should not just consider the increment, but also improve the quality to ensure its economy.

　　In Liaoning, for new energy vehicle users, the local high-speed charging travel guide has been issued, so that drivers can check the layout of charging piles in advance, so as to better plan the charging line. At the same time, the local power department also accurately grasps the status of each charging pile, such as pile body, display and charging cable, through the digital platform, and problems can be solved in real time.