Zhimeng’s 2023 China Consumption Trend Report: Rational Consumption, Emotional Life

  nearIn recent years, all kinds of products make people see things in a blur. Consumers blindly pursue "speed and passion" and advocate consumerism, which gradually forms an atmosphere. It is hard for people to refuse to buy from buy buy. However, inepidemicUnder the influence of, people look at consumption and savings again,epidemicinferiorcrisisSense also makes them re-examine their consumption desire, and the whole market tends to be rational.natureReturn to value discussion.

  Zhimeng consulting organizationnearIssue of "2023"ChinaConsumer Trend Report shows that not blindly buying discounted promotional goods, controlling the desire of favorite products and regularly cleaning up unnecessary items have become the consumption concepts that consumers are practicing. Driven by such consumption concepts, consumers will pay attention to it.natureMeasure consumption choices and plan expenditures prudently. In addition, we will pay more attention to the actual value of the purchased products and the changes that can be brought to our lives.

  At one time, some people advocated "eat, drink, and be merry" and "if you drink today, you will get drunk tomorrow", and impulsive consumption and advanced consumption abound. Now, the reason of "human sobriety"natureThere are more and more consumers. They don’t spend impulsively, don’t waste money, and pursue "value for money". Zhimeng Consulting Agency "2023"ChinaAccording to the Consumer Trend Report, 14.7% of consumers’ consumption style is rational.natureType, buy only when needed, make the best use of everything, 14.2% consumers’ consumption style is planned, make plans and manage.natureConsumption. Impulsive consumption and advanced consumption have given way to rational consumption, and the consumption concept of "only buying expensive things, not buying right ones" has also been replaced by the concept of "buying fine things and buying good ones". Pursuing efficient selection of useful good things at appropriate prices is the main consumption concept of consumers at present.

  Buy big cardsflatReplacing and buying temporary food, exchanging old ones for new ones, and buying coffee with your own cup, all kinds of signs show that consumers’ concepts have changed, and consumers have begun to switch freely between buying and saving. But saving money is not at the expense of quality.new eraIn the "stingy", there is a pursuit of high.naturePrice is more than happy life philosophy. Consumers hope to get a better quality life at a more suitable price, and they pay more attention to finding between saving money and exquisiteness.flatBe balanced.

  Basic needs are managed.natureIn addition to satisfaction, consumers increase their investment in "interest consumption". Caution and reasonnature, showing that you don’t blindly follow and pursue what you really like and really need from the Internet.flatplatformIt can be seen from the subdivision of all kinds of interest circles that there is a new consumption logic behind reason, that is, today’s "necessity" is not only to meet the needs of daily life, but also to include the consumption demand of "interest", and interest consumption does not include function.natureSatisfaction is the satisfaction of social value and emotional value.

  

  More and more sensible consumers don’t simply want to buy low-priced products. On the contrary, they demand higher and higher product quality. They want to get high-quality products at a limited price and get "value for money". They are more concerned about how to get value in every consumption. Then, for brands, brands should find innovative ways to provide added value to consumers on the basis of functions, so that consumers can get the greatest sense of surprise, meaning, value and satisfaction in every consumption, provide more visible content for consumers, and convince consumers that the choice is the best.

  As a long-term concern for the world andChinaThe trend marketing company with the change of business trends, Zhimeng Consulting, will produce an annual report every year from 2017.ChinaConsumer trend report, continuous forecastChinaThe trend of the consumer market has changed, and now it has entered the seventh year. 《2023ChinaThrough in-depth research, rich data, three-dimensional cases and prospects, the Consumer Trend ReportnatureInterpretation of the trend,totalThe key words of the annual trend are concluded, and the top 10 consumption trends in 2023 are predicted.

  《2023ChinaThe Consumer Trend Report pointed out that in 2023, striving for progress while maintaining stability will remain the main tone of economic development. With the moderate recovery of the economy,ChinaConsumers are also looking forward to and preparing for the return to normal work and life, and the consumer market will also achieve a "gradual recovery" in 2023. passsurveyIt can be found that consumers are looking forward to putting the goals that have not been achieved in the past three years into practice as soon as possible in this year, and transforming the dormant and thinking in these three years into new energy and direction, which will stimulate the long-dormant consumption enthusiasm and become a new "undercurrent" of consumption in 2023 and present it to the consumer market. Therefore, the key words of consumption trend in 2023 are "recovery" and "expectation".

  After in-depth research, Zhimeng Consulting predicted 10 major consumption trends in 2023, namely: being sensible with pleasure, having a pleasant atmosphere, being lazy with health and being refined.tinyExtreme quality, purism, new national tide, green fashion, trust and compound interest, new agricultural products, virtual and real resonance.

  After three months of repeated polishing,

  Exclusive production by Zhimeng Consulting Agency,

  《2023ChinaConsumer Trend Report is officially released!

  A detailed interpretation of the top ten trends,

  Hundreds of pages of wonderful content,

  Thousands of data support,

  A trend-based action strategy guide,

  Help you get out of the tight encirclement in 2023.

This article comes from: Nanzao. com

Reporting/feedback

[First-line report on epidemic prevention] It is not enough to speak twice a day, so I will speak 200 times!

  CCTV News:Every day at 8: 00, bring the latest first-line report on anti-epidemic. Everything you care about is here.

  Focus on

  The State Council executive meeting:

  (1) to cancel the unreasonable return to work for approval;

  ② It is necessary to increase tax reduction and fee reduction, and reduce the airport service charges managed by some governments;

  (3) to encourage insurance companies to appropriately reduce the operating vehicles, ships, aircraft insurance fees stopped during the epidemic, and encourage all localities to take measures such as phased reduction of "money" to help taxi drivers tide over the difficulties.

  Ministry dynamics

  Ministry of Industry and Information Technology: Basic telecommunications enterprises are encouraged to focus on offering special traffic packages and other precise assistance measures for students from poor families who have established a card, so as to reduce the pressure on students with difficulties to use the Internet.

  Ministry of Finance: It can ensure that pensions for retired employees in Hubei are paid in full and on time.

  Ministry of Finance: From February, all enterprises in Hubei will be exempted from three social insurance premiums for up to five months.

  National Forestry and Grassland Administration: The population of endangered wild animals and plants in China has generally increased steadily.

  Emergency Management Department: Since the epidemic, 3,754 people in distress have been rescued and 380 million yuan of property has been saved.

  Ministry of Human Resources and Social Security: Accelerate the implementation of the unemployment insurance policy to help enterprises stabilize their posts, and strive to put the inclusive and stable post return in place before the end of March, and fully roll out the stable post return work for difficult enterprises before the end of April.

  Ministry of Justice: A green channel for legal services should be opened for epidemic prevention and control and resumption of work.

  The latest everywhere

  Beijing: Foreigners returning to Beijing need to register and report their health status when they enter the community.

  Sichuan: Online educational resources used by local schools are not allowed to charge students any fees.

  Cases in half cities in Guangxi were cleared, and A-level tourist attractions were opened in an orderly manner.

  Focus on Hubei

  Hubei Health and Health Commission: Zhong Nanshan, Li Lanjuan, Wang Chen, Huang Luqi, Yuan Guoyong, Zhang Boli, Chen Wei, Qiao Jie, Tong Xiaolin and other 10 famous academicians and their teams went to Hubei Province successively. More than 330 medical teams and over 40,000 medical workers came from all over the country to support Hubei.

  The cure rate of patients in COVID-19, Hubei Province increased from 7.14% on February 12th to 53.81% on March 2nd.

  According to the actual situation of epidemic prevention and control, Hubei will gradually reduce the number of designated hospitals in COVID-19, shut down the shelter hospitals in an orderly manner, and gradually restore the normal medical order in batches and step by step.

  Wuhan: All frozen pork reserved by the government is put on the market.

  Seven hotlines were opened in Huanggang, Hubei Province for psychological treatment of epidemic situation.

  Foreign correlation

  The Federal Reserve announced a 50 basis point interest rate cut, and the interest rate of the Federal Reserve Fund dropped from 1.5%-1.75% to 1%-1.25%.

  International Olympic Committee: It will fully support the Tokyo Olympic Games to be held from July 24th to August 9th this year.

  For the first time, Britain issued epidemic prevention measures and warned that as many as one-fifth of the workforce in Britain may stop working due to illness at the peak of the epidemic.

  UAE Ministry of Education: Starting from March 8th, all schools and higher education institutions in the UAE will be closed for four weeks and enter the spring break ahead of schedule.

  The first case of COVID-19 was confirmed in Ukraine.

  Chile confirmed the first case of COVID-19 infection.

  Argentine confirmed the first case of COVID-19.

  Four cases of COVID-19 have been confirmed in Belarus.

  The second case of novel coronavirus infection was confirmed in Ireland.

  The cumulative number of cases of COVID-19 infection in Canada has reached 30.

  The number of confirmed cases in COVID-19 rose to 2,502, with 79 deaths.

  As of 22: 00 local time on March 3rd, 995 cases of COVID-19 have been confirmed, and 12 people have died of COVID-19.

  As of 10: 00 am local time on March 3rd, 188 cases of pneumonia infection in Covid-19 were confirmed. 

  All parties rushed to help.

  The second batch of blood from Sichuan to support Hubei started on the 3rd, totaling 600,000 ml.

  Guangxi: More than 60 kinds of fruits and vegetables and more than 2,000 tons of daily necessities have been sent to Hubei.

  The most beautiful retrograde person

  Zhang Xinchen is the deputy director of xiang tang Line Workshop in Nanchang Works Section, and Xiao Yaping is a member of the sixth batch of medical teams in Jiangxi Province to assist Hubei. Taking care of a pair of young children at home alone, Zhang Xinchen said, "Compared with the people of Wuhan, this difficulty in my family is nothing. We all have an appointment. She rescues patients, I guard the railway, and we love this family together. "

  make a loud sound when thrown to the ground―(of a speech) powerful and rousing

  "It is not enough to speak twice a day, I will speak 200 times!" "Goggles must be worn!" "You must wear gloves after washing your hands!"

  — — As a head nurse, Chen Jing has gone through dozens of procedures, from wearing protective clothing, isolation gown and goggles to wearing shoe covers and washing her hands. She is glued to every doctor and nurse. She said that for the health of this group of nurses and girls, it is worthwhile to shout "do a good job of protection" even if it is one hundred times or one thousand times a day.

  Seeing is believing

  This is a hand-drawn map with coordinates of Wuhan, written by Lu Zihan, a fifth-grade pupil, and several striking words are specially marked next to Taikang tongji hospital in the lower left corner — — Dad’s Hospital. Her father is Lu Chuandong, a member of the army supporting Hubei medical team.

  Epidemic prevention tips

  How to use your eyes reasonably in home office?

  ① Reasonable arrangement of working hours. Work for half an hour to an hour, and have a rest for 10 minutes.

  ② Correct use of electronic equipment. The light in the room should be suitable, not too dark or too dazzling.

  ③ Maintain a correct sitting posture. Let your eyes look down or slightly down at the screen.

  ④ Pay attention to eye hygiene.

  Editor: Tu Yueqing

11 kinds of food to lower blood pressure.

  Editor’s note:Hypertension is a common and frequently-occurring disease. The onset of this disease is generally slow, and patients often have no symptoms in the early stage, or only have dizziness, headache, palpitation, tinnitus and other symptoms. On the surface, it is an independent disease, but in fact it is an important risk factor for cardiovascular, cerebrovascular and renal diseases. If it is not treated properly, it will become more serious complications of hypertension such as stroke, myocardial infarction and renal failure. Is your blood pressure above the standard? Let’s take a look at some methods to prevent hypertension.

  Blood pressure is not obedient, do a set of antihypertensive exercises.

  1. Preparation: Sit up, look ahead, hang down your arms, put your palms on your knees, make your arms bend naturally at 90 degrees, keep your feet shoulder width apart, relax your muscles and breathe evenly.

  2. Press and rub the temples: rotate clockwise for one beat, and do about 32 beats.

  3. Press and knead Baihui point: rotate with the palm close to Baihui point, one beat per week, making 32 beats in total. Baihui point is 7 inches in the middle of the back hairline, when the tips of the ears are straight up and the top of the head is in the middle.

  4. Press and knead Fengchi point: press and knead bilateral Fengchi point with both thumbs, and rotate clockwise, with one beat per week, making a total of 32 beats. Fengchi point is on both sides of the big tendon behind the forehead and parallel to the earlobe.

  5. Mow your head and clear your brain: naturally separate your hands and fingers, massage with thenar from the forehead to the back of your ear, and walk once for a beat, about 32 beats.

  6. Wipe the neck: wipe the sternocleidomastoid muscle of the right neck with the thenar of the left palm, and then wipe the left neck with the right hand, once for a beat, for a total of 32 beats.

  7. Press Quchi point: first right hand and then left hand, and rotate once for a beat, making a total of 32 beats.

  8. Kneading the chest wide: press the Neiguan point with your thumb, first rub your left hand and then rub your right hand, and press it clockwise for one beat, a total of 32 beats.

  9. Leading blood downward: press Zusanli point of left and right calves with the thumb of both hands respectively, and make a beat for one rotation, making a total of 32 beats.

  10. Expanding chest and regulating qi: relax and droop your hands, then hold your empty fists, bend your elbows to shoulder height, expand your chest backwards, and finally relax and restore.

  11 kinds of food can lower blood pressure.

  1. berries. Blueberries and strawberries contain antioxidant anthocyanins. Studies have found that people who consume more anthocyanins reduce their risk of hypertension by 8%. Consider berries as snacks or desserts, or add them to smoothies or oats.

  2. bananas. Bananas contain a lot of potassium, which helps to control blood pressure. The American Heart Association recommends that adults should consume 4700 mg of potassium every day. Foods rich in potassium include avocado, cantaloupe, flounder, mushrooms, potatoes, tomatoes, tuna, dates, dark green vegetables, etc., but patients with kidney disease should seek the guidance of a doctor before eating.

  3. pistachio. Pistachio nuts and almonds all help to lower blood pressure, and salt-free nuts are healthier.

  4. Dark chocolate. A retrospective study shows that chocolate can lower the blood pressure of the general population and patients with prehypertension. It is recommended to choose high-quality chocolate with cocoa content above 70%.

  5. Kiwifruit. The study found that eating three kiwifruits a day significantly reduced blood pressure after 8 weeks. Its rich vitamin C may be a "hero".

  6. watermelon. Citrulline in watermelon can help control blood pressure, which can promote the body to produce nitric oxide which can relax blood vessels, increase arterial elasticity and speed up blood flow.

  7.oats. A review of 28 experiments concluded that dextran in oats and barley can lower blood pressure. It is suggested to start the day with oatmeal and drink barley tea often.

  8. garlic. Garlic can increase the synthesis of nitric oxide and help dilate blood vessels, and its main active ingredient, allicin, is beneficial to health. Garlic can be added to stir-fry dishes, soups and omelets, which can refresh them.

  9. milk Milk and yogurt are foods rich in calcium. Many studies have shown that after supplementing about 1000 mg of calcium, all the results showed that the blood pressure of the subjects decreased slightly. The American Heart Association pointed out that yogurt can reduce the risk of hypertension in women. It is recommended to drink natural yogurt without sugar and add fresh fruit or nuts. It is not recommended to use supplements that exceed the reference intake of calcium to prevent and treat hypertension.

  10.cinnamon. Studies have shown that cinnamon can reduce short-term systolic blood pressure by 5.39 mm Hg and diastolic blood pressure by 2.6 mm Hg. Cinnamon can be used as seasoning or instead of sugar in daily diet.

  11. lentils It is an excellent source of vegetarian protein and fiber, which helps to lower blood pressure. It is delicious when added to salads, stews and soups.

  Five methods are beneficial to lowering blood pressure.

  1. Sitting posture should be correct. Shaking or crossing your feet while sitting is a posture between sitting and standing, which will affect the blood pressure reading, because the blood pressure of the two postures is different. The correct way is to sit in a chair with your back flat on the back of the chair, your feet flat on the floor, and your legs should not cross, otherwise it will affect the blood flow.

  2. The arm is supported. If your arm is positioned too high or too low during blood pressure measurement, it will be more difficult for your heart to pump blood, resulting in a high blood pressure reading. The correct way is to put your arms flat on the table, even with the position of your heart.

  3. Breathe slowly. When you are stressed, your blood pressure will rise. Deep breathing can relieve stress and lower blood pressure. The correct way is to inhale deeply through the nose, fill the chest and abdomen, and then exhale slowly through the mouth, and repeat the above process.

  4. Eat dark chocolate. A literature review of 35 related studies found that healthy adults who eat foods rich in flavanols, such as cocoa and dark chocolate, can lower their blood pressure by 2 mm Hg. But this doesn’t mean that you should eat it before measuring your blood pressure. It is the right way to develop healthy eating habits in your daily life.

  5. Do grip strength exercises. The study found that the systolic blood pressure of healthy adults can be reduced by about 10 mm Hg after doing simple grip strength exercises for 15 minutes three times a week for 10 weeks. However, we should pay attention to avoid doing grip strength exercises 1 hour before blood pressure measurement, so as not to affect the results.

  Tip: Eight reasons quietly raise blood pressure.

  1. Too much dependence on convenient processed food. The survey found that the average person in Europe and America consumed 80% of the total salt from processed food. With the accelerated pace of life, people eat more and more processed foods. Instant noodles, sausages, bread, breakfast cereal, potato chips, pizza, canned food, pasta sauce, etc. are all rich in salt. Excessive salt intake directly affects blood pressure and increases the burden on the heart. So, don’t eat processed food often to save trouble. Generally speaking, the daily salt intake of healthy people should not exceed 6 grams, the daily salt intake of diabetic non-hypertensive patients should be below 5 grams, and the daily salt intake of hypertensive patients and diabetic nephropathy patients should not exceed 3 grams. If the condition is aggravated, the control should be stricter, and the daily salt intake should not exceed 1 gram.

  2. Excessive drinking every day. For people who have drinking habits, moderate drinking (one cup per day for women and two cups per day for men) often does not cause big problems. However, frequent drinking will lead to a long-term increase in blood pressure, increase the risk of atherosclerosis, and promote heart attacks and strokes.

  3. Lack of exercise. A large number of studies have confirmed that lack of exercise and sedentary behavior are closely related to the occurrence of various chronic diseases, such as hypertension, cardiovascular diseases and diabetes. Moreover, it will accelerate arteriosclerosis and force the heart and blood vessels to work harder.

  4. Long-term stress. Nowadays, people are under pressure for a long time because of heavy work, full schedule and challenging interpersonal relationships. The human body will secrete hormones, which will cause vasoconstriction, increase the resistance when discharging blood, raise blood pressure, and then the human body will have a series of changes.

  5. Feeling lonely or isolated from society. When you feel lonely or isolated, you may not necessarily feel stressed, but when these feelings persist, it will trigger the release of dangerous stress hormones, which will lead to an increase in blood pressure.

  6. Sleep apnea. If your partner often complains that you snore, you should pay attention to it. Generally speaking, lack of sleep will lead to weight gain and hypertension by increasing the release of stress hormones or increasing your craving for junk food. The main cause of sleep-related hypertension is obstructive sleep apnea (OSA). This disease can lead to the interruption of sleep and the decrease of oxygen content in the body, and the body’s response to this is the increase of blood pressure.

  7. Have other health risks or take some drugs. Some diseases will collude with hypertension, such as thyroid diseases, renal vascular diseases and hypercortisolism, which will further increase hypertension. In addition, some common drugs can also raise blood pressure, such as antidepressants, decongestants, oral contraceptives, non-steroidal anti-inflammatory drugs and prednisone.

  8. Have a family history. Genes play a role in the pathogenesis of hypertension, which is why seemingly healthy young people are still diagnosed with hypertension. Moreover, people with a family history of hypertension often have a common living environment and habits, which will increase the risk of high-risk groups. (Source: China Traditional Chinese Medicine News, Life Times)