Young people fall in love with health medicated diet and sell tea on behalf of others.
In the past, "people can’t help themselves when they reach middle age, and they soak Lycium barbarum in a thermos cup". Now, Lycium barbarum latte has become a hot item in coffee shops. With the pursuit of young people, Beijing Youth Daily reporter noticed that there are more and more restaurants in Beijing that offer medicinal food dishes. Not only that, some tea-substitute prescriptions are even more popular online, with monthly sales of dampness-removing tea and sleep tea reaching hundreds of thousands.
Young people’s daily health medicated diet and tea substitute "out of the circle"
A cup of Lycium barbarum latte in the morning and a cup of Siraitia grosvenorii American at noon must be Dangshen black chicken soup &hellip in the evening; … Nowadays, some young people incorporate health-preserving medicated diet into their daily recipes.
The reporter of Beiqing Daily noticed that this summer, "going to Chinese pharmacy with sour plum soup" caused a trend on social media. The "out of the circle" of sour plum soup seems to be accidental, but some Chinese medicine hospitals have counted the age composition of patients and found that 90% of patients are between the ages of 18 and 65, of which young people under 45 account for more than half.
Relying on being healthier, purer, and able to take medical insurance, the status of medicated diet and Chinese medicine instead of tea in the hearts of young consumers has risen with the trend. The reporter of Beiqing Daily found that medicinal food is no longer an unpopular food in Beijing. Apart from some medicinal food restaurants with the background of Chinese medicine halls or pharmacies, ordinary restaurants and even hot pot restaurants have also added "medicinal food" dishes, such as five-finger peach medicinal food pigeon, perilla astragalus roast duck, dried tangerine peel hoof and medicinal food pot bottom.
This is not the first time that a medicated diet or a traditional Chinese medicine tea substitute has gone out of the circle. As early as the end of 2019, Beijing Tongrentang launched Zhima Health. Nowadays, not only do you know how to be healthy, but Chinese medicine+coffee, Chinese medicine+milk tea, and even the directly prescribed tea substitute stores have a group of loyal users.
The reporter of Beiqing Daily found on the e-commerce platform that tea substitute is already a big category, and most of them have the functions of nourishing liver, eliminating dampness, nourishing lung, dispelling fire, protecting throat and helping sleep. In the list launched by an e-commerce platform, the top ten "tea substitutes" have sold at least 100,000 orders, and the most have sold more than 800,000 orders.
Medicinal diet is not a "panacea", it should be moderate.
The reporter of Beiqing Daily noticed that most of these tea substitutes are common materials such as red beans, coix seeds, chrysanthemums, gorgons, longan, red dates, medlar, and some Chinese herbal medicines such as Polygonatum, Epimedium and Eucommia ulmoides.
In this regard, some Chinese medicine practitioners said that at present, according to the theory of traditional Chinese medicine and nutrition, it can be considered as a "clinical medicated diet" by matching Chinese medicine with some foods with medicinal value according to the patient’s situation. At present, some so-called "medicated diets" on the market only use some materials with the same origin of medicine and food. Health medicated diet ’ It has not been consulted by a doctor, and it is not targeted. There is basically no clear therapeutic effect, but it may have some health care effects. "
The Chinese doctor also said that even for the health-preserving medicated diet, Chinese herbal medicines with the same origin of medicine and food must be selected. At the same time, consumers themselves should have certain knowledge of health and Chinese medicine, and they can refer to some widely used eating methods and habits. "For example, if you have judged that you are getting angry, don’t eat some nourishing medicinal meals. Even if you confirm that you are suitable for a certain medicinal diet, you should be moderate. "
The expansion of the catalogue of "homology of medicine and food" is beneficial to the medicinal diet industry
Recently, the National Health and Wellness Commission and the General Administration of Market Supervision jointly issued an announcement to include nine substances, including Codonopsis pilosula, Astragalus membranaceus, Ganoderma lucidum and Gastrodia elata, in the list of substances that are traditionally both food and Chinese herbal medicines. Some analysts said that once Chinese herbal medicines were included in the "homology of medicine and food" catalogue, it would mean that there would be more medicinal food, food, herb tea and other traditional Chinese medicine health products.
National Health Commission said that this time, nine kinds of substances, such as Codonopsis pilosula, were fully considered for their traditional consumption in China, local demand and international management experience, and were determined through comprehensive demonstration through production and operation pilot and risk monitoring. In November 2019, National Health Commission and the General Administration of Market Supervision jointly issued a notice to allow nine substances, including Codonopsis pilosula, to carry out pilot work on the production and operation of edible and medicinal substances. On this basis, Inner Mongolia, Zhejiang, Guizhou and other provinces have worked out in detail the work plan to carry out pilot production and operation. Up to now, there are more than 2,000 kinds of traditional Chinese medicines listed in China Pharmacopoeia, but only about 100 kinds have entered the "homology of medicine and food" catalogue.
According to "2022— The Report on Panoramic Survey and Development Prospect of the Medicinal Diet Industry in China in 2027 shows that the market size of the medicinal diet industry in China is about 169.9 billion yuan, up by 10.97% year-on-year. In recent years, the medicinal diet industry has grown well, maintaining a high growth rate on the whole, and the industry has a good development capability. According to incomplete statistics, there are about 78,600 enterprises involved in medicated diet, which are mainly distributed in industries such as medicated diet, herbal tea, medicinal liquor, solid ointment, traditional Chinese medicine granules, Chinese patent medicines and health care products.
Text/Reporter zhangxin Coordinator/Chi Haibo