The opening tide of ＂Gansu Mala Tang＂ new store： quality should keep up with quantity.

□ Zhong Qiqi (Southwest University of Science and Technology)

Recently, Tianshui Mala Tang in Gansu has been hot. This wave of mala Tang food not only swept Tianshui, Gansu Province, but also caused "the fever of opening stores in Gansu Mala Tang" all over the country. So far, many cities, including Tianjin, Jinan and Chengdu, have set off a new store opening tide of "Gansu Mala Tang". In January, there were more than 150 newly opened "Gansu Mala Tang" stores in China. (Red Star News on March 18th)

It is understood that after Tianshui Mala Tang went out of the circle in Gansu, many entrepreneurs and businesses seized this business opportunity and quickly opened the "Gansu Mala Tang" store. Among them, there are businesses that just learned the technique of stir-frying mala Tang in Tianshui last year, and in March this year, they ushered in a "good start", and there are also businesses that "diverted" halfway and urgently changed the barbershop to a mala Tang shop. This shows that the popularity of the business opportunity of Gansu Mala Tang is extraordinary. Then, what kind of impact will it have when the "Gansu Mala Tang" store welcomes the opening tide?

On the one hand, the popularity of Gansu Mala Tang can provide businesses and entrepreneurs with profit opportunities and let them take the commercial express of "Gansu Mala Tang". On the other hand, "Gansu Mala Tang" shops have blossomed all over the country, and some bosses have specially invited masters with 20 years’ experience in stir-frying Mala Tang to ensure the authentic taste. For migrant workers, students and other groups who are inconvenient to travel, you can eat Tianshui Mala Tang in Gansu without going to Gansu, so that everyone can enjoy delicious food and save travel costs.

It is worth noting that there are more and more "Gansu Mala Tang Restaurants", but can their quality meet the standard? With the increase of the number of shops, it is inevitable that the quality will be uneven. For example, some shops are overpriced, some shops are not authentic in taste, and some shops are not up to standard in sanitary conditions … If these problems occur, they will not only affect this shop, but also affect the reputation of Gansu Mala Tang in the whole industry.

Therefore, it is necessary to strengthen the supervision of various stores. First of all, health conditions must meet the standards, and health issues have always been the most concerned issue for consumers, and they must not be sloppy; Second, the price should be fair and reasonable and cannot disturb the market order; Secondly, you can’t "hang sheep’s head and sell dog meat", and you can’t use the signboard of "Gansu Mala Tang". The mala Tang sold has nothing to do with Gansu Mala Tang … To prevent these problems, you must rely on the merchants to consciously take responsibility, and second, you must rely on the supervision and management of relevant regulatory authorities.

Generally speaking, consumers expect to eat local specialties such as Gansu Mala Tang at their doorstep, and hope that such specialty food shops will strengthen supervision and improve their standards while "seizing business opportunities and taking the express train" to provide authentic local specialties for everyone.