Zhimeng’s 2023 China Consumption Trend Report： Rational Consumption, Emotional Life

　　nearIn recent years, all kinds of products make people see things in a blur. Consumers blindly pursue "speed and passion" and advocate consumerism, which gradually forms an atmosphere. It is hard for people to refuse to buy from buy buy. However, inepidemicUnder the influence of, people look at consumption and savings again,epidemicinferiorcrisisSense also makes them re-examine their consumption desire, and the whole market tends to be rational.natureReturn to value discussion.

　　Zhimeng consulting organizationnearIssue of "2023"ChinaConsumer Trend Report shows that not blindly buying discounted promotional goods, controlling the desire of favorite products and regularly cleaning up unnecessary items have become the consumption concepts that consumers are practicing. Driven by such consumption concepts, consumers will pay attention to it.natureMeasure consumption choices and plan expenditures prudently. In addition, we will pay more attention to the actual value of the purchased products and the changes that can be brought to our lives.

　　At one time, some people advocated "eat, drink, and be merry" and "if you drink today, you will get drunk tomorrow", and impulsive consumption and advanced consumption abound. Now, the reason of "human sobriety"natureThere are more and more consumers. They don’t spend impulsively, don’t waste money, and pursue "value for money". Zhimeng Consulting Agency "2023"ChinaAccording to the Consumer Trend Report, 14.7% of consumers’ consumption style is rational.natureType, buy only when needed, make the best use of everything, 14.2% consumers’ consumption style is planned, make plans and manage.natureConsumption. Impulsive consumption and advanced consumption have given way to rational consumption, and the consumption concept of "only buying expensive things, not buying right ones" has also been replaced by the concept of "buying fine things and buying good ones". Pursuing efficient selection of useful good things at appropriate prices is the main consumption concept of consumers at present.

　　Buy big cardsflatReplacing and buying temporary food, exchanging old ones for new ones, and buying coffee with your own cup, all kinds of signs show that consumers’ concepts have changed, and consumers have begun to switch freely between buying and saving. But saving money is not at the expense of quality.new eraIn the "stingy", there is a pursuit of high.naturePrice is more than happy life philosophy. Consumers hope to get a better quality life at a more suitable price, and they pay more attention to finding between saving money and exquisiteness.flatBe balanced.

　　Basic needs are managed.natureIn addition to satisfaction, consumers increase their investment in "interest consumption". Caution and reasonnature, showing that you don’t blindly follow and pursue what you really like and really need from the Internet.flatplatformIt can be seen from the subdivision of all kinds of interest circles that there is a new consumption logic behind reason, that is, today’s "necessity" is not only to meet the needs of daily life, but also to include the consumption demand of "interest", and interest consumption does not include function.natureSatisfaction is the satisfaction of social value and emotional value.

　　More and more sensible consumers don’t simply want to buy low-priced products. On the contrary, they demand higher and higher product quality. They want to get high-quality products at a limited price and get "value for money". They are more concerned about how to get value in every consumption. Then, for brands, brands should find innovative ways to provide added value to consumers on the basis of functions, so that consumers can get the greatest sense of surprise, meaning, value and satisfaction in every consumption, provide more visible content for consumers, and convince consumers that the choice is the best.

　　As a long-term concern for the world andChinaThe trend marketing company with the change of business trends, Zhimeng Consulting, will produce an annual report every year from 2017.ChinaConsumer trend report, continuous forecastChinaThe trend of the consumer market has changed, and now it has entered the seventh year. 《2023ChinaThrough in-depth research, rich data, three-dimensional cases and prospects, the Consumer Trend ReportnatureInterpretation of the trend,totalThe key words of the annual trend are concluded, and the top 10 consumption trends in 2023 are predicted.

　　《2023ChinaThe Consumer Trend Report pointed out that in 2023, striving for progress while maintaining stability will remain the main tone of economic development. With the moderate recovery of the economy,ChinaConsumers are also looking forward to and preparing for the return to normal work and life, and the consumer market will also achieve a "gradual recovery" in 2023. passsurveyIt can be found that consumers are looking forward to putting the goals that have not been achieved in the past three years into practice as soon as possible in this year, and transforming the dormant and thinking in these three years into new energy and direction, which will stimulate the long-dormant consumption enthusiasm and become a new "undercurrent" of consumption in 2023 and present it to the consumer market. Therefore, the key words of consumption trend in 2023 are "recovery" and "expectation".

　　After in-depth research, Zhimeng Consulting predicted 10 major consumption trends in 2023, namely: being sensible with pleasure, having a pleasant atmosphere, being lazy with health and being refined.tinyExtreme quality, purism, new national tide, green fashion, trust and compound interest, new agricultural products, virtual and real resonance.

　　After three months of repeated polishing,

　　Exclusive production by Zhimeng Consulting Agency,

　　《2023ChinaConsumer Trend Report is officially released!

　　A detailed interpretation of the top ten trends,

　　Hundreds of pages of wonderful content,

　　Thousands of data support,

　　A trend-based action strategy guide,

　　Help you get out of the tight encirclement in 2023.

This article comes from: Nanzao. com