Interesting competition of ＂Life Home＂ and skillful exhibition of life aesthetics ｜ Preliminary evaluation of Super Life Home
Taking the happy family life as the incision, the CCTV financial channel Super Life Home integrates multiple forms such as knowledge quiz and life skill competition, and effectively expands the new experience of family life service in the linkage of large and small screens.
Author: Xiao Ye
There are many winds in all directions, and every happy family has its own happiness. During the "May 1" period, CCTV Financial Channel of the Central Radio and Television General Station broadcasted the original life puzzle service program "Super Life Home", which gathered 32 groups of characteristic families from different regions of the country, told family life stories through interesting puzzles, and advocated the values of scientific life and thrifty consumption while doing a good job in life service, which gained a lot of attention.
The program combines the characteristic expression of "thought+art+technology" and projects the beauty of a harmonious life with the beauty of a small family through a typical family "life stream" story.
In the first program, four groups of families took turns to go on stage. Qingdao Poetry Team and Wuxi Meat and Bone Team, which are "full of poetry" and "healthy masters", convey the same sense of harmony among families with different styles. Wang Guan, a life observer, described it with ten words in The Study of Sports, which is appropriate and appropriate.
Blend "skill" and "art" to present the ingenious thinking of life.
Breaking through the traditional way of answering questions in puzzle programs, Super Life Home has both the "brain pioneer" in which the host and the players give questions, and the "master of hands-on competition".
After two rounds of competition, the winning family entered the final round of "peak confrontation". Stage switching, four-story virtual building, 28 room profiles, showing a warm scene of "thousands of lights"; When two groups of "dueling" families enter it, they need to challenge the same topic separately, "escape from the secret room" without external intervention, and obtain the "customs clearance password" through the clues given on the room screen.
In the "peak confrontation", the virtual building creates a stage design of urban life scene with warm pop color system. Realistic props design, so that the customs can be carried out in the real family restoration. Driven by the double pressure of time and space, the program has created a variety effect like the escape from the secret room, realized the resonance between the stage scene and the real family scene, and strengthened the visibility.
The program integrates life skills and cultural topics in the competition, which makes the output of knowledge and skills find a carrier and makes a vivid family image stand on the stage. The "brain pioneer" focuses on exporting knowledge of daily life, causing the audience to "watch". In the "betting on a treasure" session, the audience can see the different personalities of families when making choices.
In addition to the question bank of culture, current affairs, natural science and many subdivided fields, the program also incorporates a lot of knowledge of life common sense and practical skills-"What is the principle of sweeping robots to remove garbage?" "The energy efficiency label on air conditioners is the most energy-saving for Grade 1 products or Grade 5 products?" What these topics overflow is the sense of life of the program.
With the multi-content output, the program creates the dance beauty design of A and B divisions, and innovates the scene and immersive aesthetic space to show the aesthetics of life. The link of "brain pioneer" and "skillful master" is carried out in area A, presenting a soft and warm visual experience with a heart-shaped structure; The "peak duel" is held in Area B, with "box" as the element and "realism" as the focus, which makes the competition unfold in real-life families, which not only has immersion, but also strengthens the suspense atmosphere.
Based on technological innovation, Super Life Home effectively expands the innovative expression of life service programs. In terms of media integration, the program has deep cooperation with CCTV Video and CCTV Finance, and uses different media products to jointly create IP, which reflects the strong interactive nature.
This project, through the "cloud live broadcast" of CCTV video and CCTV financial platform, lasted for 15 days and won 100,000+onlookers. Building a video gained more than 1 million+broadcasts, creating a sense of expectation for the program; The "cloud collection" activity to find the next super-lifestyle refined the hot spots that families paid attention to and created Compendium of Materia Medica of Super-lifestyle Edition and Super Daddy taught you to fold diapers, each of which gained more than 500,000 readings. Under the IP of Super Life Home, "Long Yang takes you to escape from the secret room" is to create a VR interactive new media innovation product through the way of "cloud answer". The online "cloud lottery" attracts large and small screen users to participate in the form of "super life home watching and answering questions".
Through the "Four Clouds" media integration scheme, the program also builds a space for all people to interact, which not only shows the energy of small families, but also conveys diverse life concepts and wisdom and ingenuity in useful and interesting competitions.
Open the "Life Stream" Story of China Family with Joy.
Under the fusion of artistry and technology, the core of Super Life conveys the expression of practical value.
The whole program focuses on family expression, and several groups of families in the first stage have their own characteristics: the parents of Guiyang Unicorn Team cultivate their daughters’ curiosity to explore the world, so the 9-year-old girl keeps more than 30 kinds of small animals at home, and she is introverted. When talking about animals, her eyes shine and she talks endlessly; Beijing Pengdou Team is from a folk art family in Chaoyang, Beijing. Because of his busy performance and neglect of company, his father’s eloquence on the stage also has a sad story that is unknown in the family …
The program invited 32 families from 29 cities in China, including Qingdao, Chongqing, Guiyang, Wenchang, Shenyang, Zhengzhou, Hefei, etc., including the home of new farmers in Zhangzhou who resigned from the Fortune 500 and returned to their hometowns to help farmers, and the home of braised fish in Kaifeng, which inherited the Millennium cuisine. The "life flow" stories of these families condense the beautiful and happy life picture of thousands of families, and have distinct regional characteristics, showing different customs in different parts of the world.
Family culture and family style stories are the incision of the program and the narrative core.
In the "Masterful Hands Being the Master" session, when the husband of Guiyang Unicorn Team was wearing a tie, his wife kept cheering, and the host Long Yang said with a smile, "This is a model of encouraging education"; When the father and daughter of Qingdao Poetry Team came to power, they did not forget to send greetings to their mothers who were still working. The husband of Wuxi Meat and Bone Team is a fitness instructor and his wife is a yoga master. In order to urge his son to lose weight, his father took the initiative to accompany him to exercise.
The details have a warm atmosphere of family, which also reflects the orientation of "Super Life Home" advocating harmonious and happy life.
At the same time, the program is themed in diversity settings, forming the focus of knowledge points, service points and highlights. The first issue of "Seed" is centered on family education, which highlights the growth of children-not only the children in the "Fitness House" have begun to love sports, but the two daughters in the "Poetry House" have been constantly creating and expressing their ideas, and the daughter of Guiyang Unicorn Team dreams of being a biogeneticist in the natural world … Later, the program will also extract love, joy, fireworks and other life.
As a life service program, Super Life Home not only stays in public life, but also highlights its service function. In the "Mastery of Hands" session, the skills of fancy necktie were compared, and families were allowed to observe the pastry making skills of "Hua Mo" and then practice it. In the process, the traditional culture contained in "Hua Mo" was also popularized. "Learning while watching" not only tests the practical ability of family members, but also outputs the common skills of life to the audience in simple terms.
Through a series of puzzle games and fun competitions, Super Life Home provides good life service and tells the family story of China through education and fun, showing the beauty of life. In the process of pursuing "thought+art+technology", the program not only makes beneficial innovative explorations, but also shows Chinese’s life wisdom and aesthetics in a vivid way, showing its unique practical value and significance.
&&The General Administration of the People’s Republic of China dispatches and promotes the broadcast arrangement of TV series in 2022 and the topic selection planning in the next few years.
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& & Gather internal forces and make external contributions, and promote the development of radio and television audio-visual industry base.
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& & Looking back at "Ten Years in China", I feel the real world in the image.
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&&Pay tribute to the workers, and these broadcasters and collectives are commended.
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