Why is Volvo on the fast track to recovery？ The answer in the true word-of-mouth of car owners (Part 1)

Since its acquisition by Li Shufu, Volvo Cars has entered the "fast lane" of recovery. The latest sales figures show that Volvo sold 81,436 vehicles in China in 2015. In 2015, Volvo sold a total of 503,127 vehicles, setting a record for the first time in its 89-year history that it sold more than 500,000 vehicles.

The reason why Volvo has achieved such results is that on the one hand, its product brand has played a loud role, and on the other hand, the word-of-mouth performance of all its models is also very good. The Global Network Car Channel took stock of the word-of-mouth of overseas owners of all Volvo models in 2015.

XC90

The second-generation Volvo XC90, which debuted in Sweden at the end of August 2014, is Volvo’s flagship product of Nordic luxury SUV built with 11 billion euros and future technology, and shoulders the heavy responsibility of Volvo’s global brand revival.

Volvo Cars USA released data that in December 2015 its sales in the United States again reached 90% year-on-year growth, the new XC90 contributed nearly one-third of sales; annual sales exceeded 70,000, an increase of 24.3%.

So what is the image of the XC90 in the eyes of American car owners?

American netizens "Volvo Lover:) " gave the 2016 four-wheel drive 2.0-liter XC90 T6 a five-star review on the Edmonds website, with five stars for its safety, performance, purchase value, technical content, comfort, interior and reliability. Self-proclaimed Volvo enthusiast, he rated the second-generation XC90 as "a great model": "I have driven a lot of luxury cars, but I must say that the XC90 is the best one. BMW, Audi, Land Rover, etc. are simply far inferior to the XC90 in terms of material selection and quality. Some people don’t blindly attack the XC90 just because your little head can’t hold its various skills. The configuration of the XC90 is easy to use, and if you know how to operate an iPhone or tablet easily, you will use the same touch screen as the XC90. And I love the feel of the XC90’s grip! This car has a sedan-like driving experience, and it has super high-quality interior options such as Ipad-like configuration, leather seats and wood grain trim for the center console. Take a good look at it! "

On August 6, American netizens Adrain Ekendrod gave the 2016 XC902.0-liter four-wheel drive version a full five-star praise on the Edmonds website in the United States, with five stars for its safety, purchase value, performance, technical content, reliability, comfort, interior design, and reliability: "Although our 2016 XC90 has only been open for a week, we have really fallen in love with this SUV. This car is basically driven by my wife as a family car. At first we didn’t even think of buying a Volvo. We have driven the 2004 Volvo XC90 before, and the performance is mediocre, not to mention love, the size is not bad, the handling and fuel efficiency are not good. We cut the specs down to the XC60 and bought the 2012 model, which was indeed a bit better than the XC90, especially in terms of handling and fuel consumption. Still, it was nowhere near the luxury of our previous Mercedes. With two boys, the XC90 quickly felt crowded. We started looking at the bigger 2015/16 models again: the Acura MDX, Range Rover, Porsche Cayenne (too small), Audi Q7, and Mercedes GL. We have a preference for Mercedes-Benz, loving every Mercedes we have driven before, and it looks like our next car will be a Mercedes. But when we drove the XC60 to the dealership to exchange the offer, the new XC90 amazed our eyes. This new XC90 is nothing like the old model, and you can see at a glance what Volvo has achieved with the $1,100 entered by Geely. I am not at all worried that Volvo has a Chinese parent company, because Volvo cars are still designed and built in Sweden. If you look around, you will find that there are many high-end products that have been acquired by others. The luxury of the XC90 is completely comparable to that of German manufacturing. Although Europe is far ahead in terms of luxury, it is still slightly behind in terms of technology. In terms of technology, European cars are completely incomparable to high-end Japanese cars, let alone the configuration that can only be purchased at a price of $10,000 when you buy a European car. However, the new XC90 surpasses in both aspects. We bought a full-fledged version that lacked everything from the 18-way adjustable luxury front seats to the balanced mix of Nappa leather and birch and metal trim.Every detail has been thoughtfully designed and perfectly expressed. The head-up display is another feature worth having, so great that you don’t need to take your eyes off the road when driving. The huge panoramic sunroof is also a favorite design for rear and even third row passengers. For an SUV that can accommodate seven people, the XC90 drives well, especially with a four-cylinder configuration with an engine of only 2.0 liters. In terms of handling and performance, it is better than our XC60, which has twice the size of the engine. Although it is not as traction as the Q7, nor as sporty as Porsche or BMW, the XC90 does strike a balance between comfort, performance and practicality. Switching between four driving modes will make you feel like you are driving a luxury sedan rather than a large SUV. Safety is my number one consideration when buying a car for my family, which is why I love Mercedes so much, but the new Volvo has taught me how they design and build the safest cars. "

Don from Houston gave the 2016 XC90 a four-star overall rating on the US website cars on June 27 this year, with five stars for its comfort, appearance, reliability, and four stars for its performance, interior design, and purchase value: "I just drove the 16 XC90 in a Houston dealership with Sam. The new model is bigger and more luxurious than the old model. It feels more like driving a limousine than an SUV… Since I’m mostly driving downtown, I think that’s a plus. Vision, comfort, and safety are the advantages that make me choose the new XC90 when buying a car. However, currently Volvo only offers a four-wheel drive version, but based on my daily use, I think I am more inclined to buy the front-wheel drive version. Finally, based on my first impression, it is very likely that I will go to Gothenburg again to see my new XC90. "

Bob from Philadelphia gave the new XC90 a five-star review on the American cars website on May 5. In addition to its reliability rating of four stars, its comfort, performance, exterior design, interior design, and purchase value are all five stars: "I just drove the latest XC90 at the local dealership, and I bought another luxury SUV, but I think the XC90 is a’car that can drive the future now ‘. The high-end design, driving quality, and unparalleled safety features make it stand out. The price is much higher than that of an SUV with the same luxury configuration. However, it is difficult to adjust, and everyone’s taste is different, so every good car does not necessarily get everyone’s praise. All I can say is that if you’re interested in luxury SUVs, then the XC90 is one of the few cars you can consider. I think of all the models I’ve driven, the XC90 is the most valuable and the best.

XC60

The XC60, which combines off-road performance and sports car personality, is a compact luxury SUV created by Volvo for young people who pursue sporty characteristics. The 2015 XC60 follows the family design genes of safety and stability, and also adds many latest technologies such as active safety. It has gradually become its sales force, shouldering the mission of revitalizing Volvo.

How is Volvo’s "mainstay" model responding in the United States, another mainstream foreign market?

"Kineticap", a Palm Beach, Florida owner, gave the 2015 XC60 R-Design a five-star review on the American cars website on March 15. It rated its comfort, performance, exterior design, interior design and reliability with five stars, and its purchase value was four stars. The "car uncle" said: "I have bought 44 cars, from the Acura MDX to the Golf GTI, from the 1972 Chevrolet pickup to the Saab to the Honda… I have bought them all. The 2015 XC90 R-Design is by far the most satisfying car that combines performance, comfort, safety and other advantages. The seats are some of the most comfortable and supportive car seats on the market, blowing the sport out of my 2011 BMW 328 Tourer. The headrest is also perfect, it feels like it can be adjusted as you like, and the outer leather is soft, tough and durable. The steering wheel and steering feel very good to my hand, and the controls to be controlled are easy to touch. A heated steering wheel is basically unusable in Florida, but if you’re going north, it’s perfect. The interior is crafted and selected like any German car I’ve driven. The last row of seats folds easily and lies flat, and the headrest is easy to handle. And there’s plenty of room for both the front and back, and plenty of legroom. The only thing that needs to be improved is the menu and navigation settings of the connected system. Although this is a leading model in terms of wireless connectivity, it lacks a touchscreen and the navigation is not as intuitive as my 2015 Golf GTI. However, after getting used to it for the last day, you are very handy. I love this car and would recommend it to friends or their families, and anyone who likes sporty, practical, and highly safe cars. "

The Florida-based "MikeB" gave his 2015 XC60 a five-star Harping on the American cars website, rating it five stars for comfort, performance, exterior design, purchase value and reliability, and three stars for the interior design: "Great car. Much better than the 2011 model. But there are two drawbacks: the electronics are quite difficult to understand, and the center console design swallows up some legroom. The user manual mentions a lot of big parts, but doesn’t explain adaptive cruise control or how to reset average fuel efficiency. I think this is probably the most unreasonable user manual I’ve ever seen. But the ride and handling are excellent, and the fuel efficiency is great."

Netizen Lisa gave the 2015 Volvo XC60 a five-star review on the Edmonds website in the United States. It has five stars in terms of safety, value, performance, technical content, comfort, and interior. Its reliability is rated as one star (new car, can’t be evaluated for the time being): "This is my second Volvo, I just sold the S60 and replaced it with an XC60. I want a model with more space, but at the same time, it will not sacrifice appearance and performance. The quality of the Volvo XC60 is already good and cheap relative to the price. And with 5 years of free maintenance, the cost of retention is also very low. And the after-sales service department is also very stable, and the staff is very professional. I would encourage anyone looking to buy a car to check out the XC60. "

"ToddW" gave the 2015 Volvo XC60 a five-star review on the Edmonds website in the United States. It rated its safety, comfort and interior design as five stars, its performance and purchase value as three stars, and its technical content as four stars: "We bought the XC60 T5 e-drive platinum version. This car is unlike any car I have driven before. The interface of the stereo and air conditioning control is very simple, and the safety technology is excellent. The simple interface is very comfortable. You only need to press the button to adjust the temperature without swiping the touch screen. The safety configuration is very simple in practice, and the button design is very delicate. You can customize or adjust these settings when you are not driving. I actually bought this car for my daughter. When I bought the car, I paid more attention to active safety specs, looking at Honda, Acura and Subaru, but finally chose Volvo because Volvo is safer and better in many ways. But Subaru does a better job of active braking because it can hit the brakes when approaching a car at 25 mph and completely stop. Volvos don’t brake dead, but they hit at very low speeds. What the IIHS crash test doesn’t tell you is that Volvo uses both radar and cameras, while Subaru only has cameras, so when driving against the light, the camera will appear blind. Subaru doesn’t remind you that their collision avoidance system can sometimes blind, but Volvo doesn’t. I prefer the latter. Plus, Volvo’s workmanship is better and the seats are more comfortable. But Honda and Acura also use radar, and it’s worth for money. "

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