The development of Geely Automobile can be called inspirational.

Geely Automobile can be said to be the most enterprising automobile enterprise in China, and the case of snake swallowing elephant acquisition is still popular today; Shares, the acquisition of Proton, and the acquisition of British Lotus Motor () let people really see the big hand. Of course, what buy buy bought is the foundation of absolute strength. Today, let’s talk about the development history of Geely Automobile.

Geely Holding Group is the earliest and largest private automobile manufacturer in China. It was founded on November 6, 1986, and its predecessor was Huangyan Refrigeration Component Factory located in luqiao district, Taizhou City, Zhejiang Province.
In 1997, Geely began to enter the automobile industry. On August 8, 1998, the first car independently developed by Geely, Geely Haoqing hatchback, was officially launched in Linhai.

In fact, the brand Geely was full of controversy at the beginning of its creation. It can be said that 99% of people think that Li Shufu is fooling around, and many people think that it will definitely not last long. The simple reason is its "private" status.In 1997, Geely built a car from scratch, and the exact time for Geely to obtain the license for automobile access was November 9, 2001, and it lasted for four years without government access. China’s entry in 2001 gave Geely the opportunity to officially enter the stage. It became a car manufacturer that met the government’s requirements, but it did not get much financial support.

Is a "China’s first sports car" shape, operated by an Italian design company. Many imitations can be seen back and forth, and the shape resembles a sports car launched in the early days.

Leaning forward and tilting back, the taillights adopt the popular conjoined crystal diamond headlights. In order to show the dynamic of the sports car, even the damping spring is painted bright red, which is not inferior to those authentic brand-name sports cars in appearance and momentum.

Compared with the first generation of Beauty Leopard, the progress of "loong" is obvious. Judging from the front shape, the streamline effect of the "sports car" feeling is relatively prominent. The brand-new enclosure design is believed to improve the air intake effect and the turbulence effect on the air at high speed, and the installation of a large area enclosure also makes the front shape of the car more heavy. The overall effect of the front grille and headlights similar to CC is still harmonious, but the design of the front grille is slightly rustic and does not reflect the "passion" atmosphere of the sports car. Looking closely, the side turn signal of ""adopts a rearview mirror design similar to that of others, and this design isUpscale roomThe car may reflect the sense of dignity, but it seems a bit "silly" to put it on loong.

As a stepping stone to help Geely completely open the domestic market a few years ago, Emgrand is of great significance to Geely. Once this model came out, it won the favor of many consumers with low price and good configuration, which gave China a chance to join the joint venture model. So far, it has accumulated 3.25 million users for Geely.

British media Autocar had a test drive of Geely Emgrand EC7 in Shanghai. They described the problem of rough interior. "But to be honest, the interior of this car is really flattering, which has delayed the impression of appearance. The gray and tan control panels are almost all made of hard plastic, and the plastic at the air outlet looks particularly fragile, and the cover of the storage room on the center console has been wobbling. Judging from the exquisiteness and workmanship of European car interiors, Geely Emgrand EC7 obviously does not pose a threat to European local models. The seat is too hard. There is plenty of legroom in the back seat, but the head space of taller people will be a little cramped. Moreover, the seat belt in the middle seat of the second row of seats is the strangest seat belt we have ever seen, and it has a three-point design with two buckles.

It is one of the three sub-brands that Geely has clearly subdivided into passenger cars. Founded on November 6, 2008, it is a China automobile brand, which mainly produces. this isGeely automobileStrategic transformation is an important measure of brand strategic transformation. Geely Automobile will develop and cultivate 3-4 sub-brands in the next 3-5 years, and complete the brand strategic planning and implement it in order to realize the strategic goal of Geely Automobile. At the upcoming Guangzhou Auto Show, it will also be officially listed as the first model under the brand.

The Global Hawk GC7 is a high-end model of Global Hawk. The biggest highlight of this model is that it is equipped with the first 6-speed automatic manual transmission with independent intellectual property rights. Matching this transmission is the 1.8L equipped on the Emgrand EC7 1.8L model, with a maximum power of 98Kw and a peak torque of 170N?m. The car was officially launched in 2011, and its predecessor was cash. Global Hawk GC7 has a more dynamic shape design, and there is no lack of fashion in details. In short, there is no shadow in its body shape.

At the 2011 Shanghai Auto Show, the SC5-RV under the British brand will be the first time.strike a pose on the stageThe first model will be equipped with a 1.5L engine. The British SC5-RV is positioned as a "new fashion sensory experience car", focusing on fashion and personality labels. It is a stylish and personalized family hatchback specially designed for young consumers.

The British SC7 (Seaview) will be equipped with the DSI 6-speed automatic manual transmission after Geely acquired the Australian DSI transmission for the first time. In domestic passenger cars equipped with automatic transmissions, 80% of automatic transmissions are imported and 20% are from joint ventures. Independent brands are almost blank in automatic transmission, except for a few visible 4AT and CVT.

Volvo (), a famous luxury car brand, was once translated as Regal. The brand was founded in Gothenburg, Sweden in 1927.

In 1999, Volvo Group sold its Volvo car business to Ford Motor Company. In 2010, China automobile enterprises bought Volvo car business from their hands and obtained the ownership of Volvo car brand.

From the black household where Geely started to the map of Geely’s automobile empire, Volvo has successively established brands on the basis of technology.

(Chinese name: Lingke) is made up ofluckyHolding group,Geely automobileThe new era high-end brand, which is jointly established by the Group and Volvo Car Group, integrates European technology, European design, global manufacturing and global sales, and is based on the joint development of Geely Automobile and Volvo Car.

(Chinese name: Polar Star) is a global enterprise jointly owned by Volvo Car Group and Zhejiang Geely Holding Group. High performance brand Polar Star will enjoy the technical and engineering synergy advantages of Volvo Cars and benefit from the strong support of the Group, which enables it to design, develop and mass-produce independent brands of high-performance electric vehicles.

Never give up the dream of luxury cars.

Every step of Geely’s development is amazing, because Geely has a special feeling for luxury cars from the first day of its birth. However, after the launch of Lectra and Polar Star from Geely, all this made everyone sit up and take notice.

Lotus has always been loyal to its brand founder’s concept of "everything is for the driver" and has become a car brand focused on pure driving. Innovative engineering, cutting-edge technology and advanced materials ensure that every Lotus can prove the value of performance through lightweight. Reducing weight is still the most effective means to realize the real connection between the driver and the vehicle and the road, which is the common quality of every car that proudly hangs the logo of Lotus.

At 19:30 pm London time on March 29th (2:30 am Beijing time on March 30th), Lotus launched its first pure electric Hyper SUV, Lotus ELETRE, which officially ushered in the most important milestone in the transformation to an electric and intelligent high-performance automobile brand.

But Lotus’s competitors in the future should not be underestimated, and a challenging road seems to be "beckoning".

According to the information of Feilv Automobile, in the ultra-luxury electric sports car market, Hehe has launched an electric sports car. It has also been announced that its first model will be officially launched in 2023, and its first pure electric vehicle will also be officially launched from 2025 to 2030. In addition, it also said that before 2022, it will fully launch the electrification strategy, and it is planned that more than half of its products will be plug-in hybrid vehicles, and new pure electric vehicles will be launched simultaneously.

Krypton car is a brand-new intelligent pure electric car brand. In April, 2021, Krypton automobile brand and its first model were officially released. Extreme krypton car adheres to the core values of equality, pluralism and sustainability, focusing on the research and development of smart electric travel forward-looking technology, and creating an exclusive extreme krypton model.

In an interview with Xinhua Auto Media, CEO of Extreme Krypton Intelligent Technology said: "The development of the profound industrial base and global superior resources accumulated over the past 35 years has fully empowered the accumulation of extreme Krypton, giving it the courage and confidence to change."

CEVT (China-Europe Automotive Technology Center) is located here and has gathered more than 2,000 automotive engineers from more than 20 countries. CEVT meets the diversified needs of the global market through continuous innovation in modular development, virtual engineering and software system development.

According to the introduction, the company is jointly invested by Geely Automobile and Geely Holding Group, in which Geely Automobile holds 51% of the shares and Geely Holding Group holds 49%. The new company plans to inject 2 billion yuan in cash, and Li Shufu will become the chairman and CEO of the company.

Behind the brief information, it reveals the unusual origin of krypton. Li Shufu and An Conghui personally traded and invested 2 billion yuan in cash. In addition, they also held the vast structure of SEA, and 18 new cars lined up for research and development, which was really domineering as soon as they appeared.

The establishment of krypton also indicates Geely’s all-round progress in the field of new energy.

, extremely krypton smart factory, located in Zhejiang, China.

Summary:

　　In fact, for the development of Geely Automobile, I want to describe it in four words, that is: it is really not easy. Starting from a "black household", I was ridiculed everywhere and persisted for so many years before I got the right to fair competition; After entering the automobile market, we can only rely on the price war to pull the automobile price down from the altar, so that we can have our own place; Then, from poor product quality, to strategic transformation, to the emergence of today’s high-quality huge cars, we are very happy to see that a private enterprise can make cars prosperous and have to be admired.