Although cars can improve the convenience of people’s travel, safety is still an unavoidable topic. Therefore, many car companies have begun to upgrade the safety of their models. Of course, for consumers, a car with complete active and passive safety configurations will be more popular. Today, Xiaobian picked a car in a small car and introduced it to everyone. It is. Let’s take a look at it together.

Let’s take a look at the appearance of Euler’s good cat first. The front design of Euler’s good cat is very young and looks very young. Headlights are flamboyant, which is very visually impactful. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4235 mm * 1825 mm * 1596 mm. The car adopts dynamic lines, and the side circumference gives people a very simple feeling. With large-sized thick-walled tires, smooth lines run through the whole side of the car. In the rear part, the rear looks lovely, and the taillights are very round and lovely. Overall, it is still relatively round and lovely.

When you get into the car, the front face of Eulerian Cat looks very individual and easily touches the hearts of young consumers. The steering wheel of the car is very in line with the interior style, made of imitation leather, and the shape is very fighting. From the central control point of view, with the 10.25-inch central control screen, the interior style is impressive and looks very fashionable. The dashboard and seats are equally eye-catching. The car is equipped with a dynamic and lively dashboard, which looks very spiritual. The car uses imitation leather seats, which are wide and thick and very comfortable to ride.

Euler Good Cat is equipped with a motor with a total power of 135KW and a total torque of 232N.m It has good acceleration, excellent cruising range and good power performance.

The trunk space of Euler Good Cat is good, and it can also expand the storage space by putting down the rear seat, which is enough for daily use. At the same time, the car is equipped with fatigue warning, anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), brake force distribution (EBD) main driver airbag, co-pilot airbag, side airbag curtain, front side airbag and other safety configurations.

After reading the above introduction, let’s make a summary. The moderate size of the car is a very suitable choice for many families, and the internal space is enough for daily use in families.

Domestic mobile phones Xiaomi and Meizu are preparing for a press conference in a hotel in Beijing at the same time this week. I believe many people will feel a little happy.

In August and September of last year, Xiaomi’s annual flagship mobile phone should have been released. However, at the press conference to compete with Meizu, Xiaomi released a brand-new product line-Xiaomi 4c, with a price of 1299 yuan, instead of the expected Xiaomi 5.

As a result, Xiaomi, who claims not to engage in "sea tactics", has developed two sets of new products this year: Xiaomi Note, which focuses on the high-end market, and Xiaomi 4c, which is positioned between Xiaomi and Redmi.

Xiaomi, founded five years ago, has been catching up with Apple and Samsung, and has become the top smartphone manufacturer in China. After building a huge user base through cheap mobile phones, Xiaomi built an ecological chain, hoping to expand into profitable Internet service projects. In December 2014, Xiaomi received $1.1 billion in financing, and its valuation soared to $45 billion, making it an entrepreneurial company with a global valuation second only to Uber.

However, the outside world is worried about whether Xiaomi has encountered a bottleneck in the high-speed growth channel.

The obvious figure is that since the first device was released in 2011, Xiaomi’s smartphone sales have doubled every year. However, in the first half of 2015, Xiaomi’s mobile phone sales reached 34.7 million units, a year-on-year increase of only 33%. This achievement is also less than half of the annual mobile phone sales set by Xiaomi Chairman Lei Jun at the beginning of the year. The goal is to guarantee 80 million units and sprint 100 million units.

Where is Xiaomi 5?

The rise of Xiaomi in China market originated from imitating Apple, but its price is less than half that of Apple. In the face of market criticism, Xiaomi subsequently improved the product design and began to introduce differentiated products.

At the beginning of this year, various analysts predicted that the growth rate of the global smartphone market would slow down this year. IDC also predicted that China’s market growth rate was lower than that of the whole world for the first time, only 2.5%.

Xiaomi, which has been growing at a high speed, has not been spared.

Lv Junkuan, chief analyst of market research firm Gartner Smartphone, told The Paper (www.thepaper.cn), "We observed that Xiaomi’s sales were still concentrated in Redmi series, but in the same price band, Xiaomi was strongly competitive by other manufacturers, such as Meizu and Glory, so its performance in the first half of the year was not as good as expected."

In the second half of the year, Xiaomi still runs through Redmi. Redmi is a thousand yuan machine released by Xiaomi Company, which is positioned lower than Xiaomi. Xiaomi released Red Rice Note 2 in August. Although it was accused by users of "false propaganda" and did not use Sharp or AUO’s screen according to the propaganda slogan, it was still very popular. According to the data released by Xiaomi, the sales volume of this machine reached 2.15 million units in one month, which set a record for the single-month shipment of Xiaomi and Redmi series mobile phones.

It stands to reason that the annual flagship machine can also bring considerable sales. However, this year, Xiaomi 5 was postponed. In this regard, the industry says that Xiaomi 5 is waiting for Qualcomm Xiaolong 820 processor or MediaTek 10-core processor, but these two processors may not be released until the end of the year. Xiaomi considered Xiaolong 810 before, but gave up for various reasons.

"Xiaomi 4c may be to fill the gap (before the arrival of Xiaomi flagship Xiaomi 5)." Wang Yanhui, secretary-general of China Mobile Alliance, told The Paper (www.thepaper.cn).

"Hunger Marketing" is history

Xiaomi is also changing the sales model.

In the past, it was very difficult to buy the latest Xiaomi mobile phone. Even in September this year, a diary of a Wall Street Journal reporter who spent two months buying Xiaomi was madly transferred online. Now, including the latest Xiaomi 4c, users can go to third-party e-commerce channels such as Tmall to buy, or they can go to the offline Xiaomi home to queue up for purchase.

Lin Bin, president of Xiaomi, recently released this signal frequently: "The biggest change of Xiaomi in the past six months is that we have changed from an abnormal e-commerce to a normal e-commerce. The outside may not feel anything, but it is very important to us internally. We call it’ Xiaomi 2.0′. "

As for the reason why I couldn’t buy a mobile phone before, I’m afraid only Xiaomi himself can figure it out. Some people say that this is Xiaomi hunger marketing, and the official said that this is because the production capacity can’t keep up with the user’s demand.

Xiaomi said that the change in sales model is not to cope with the completion of the annual target.

"Xiaomi no longer pursues the first launch of a chip, but is more concerned about whether the mobile phone is stable after it comes out. Under the’ Xiaomi 2.0′ mode, the mobile phone will be sold in large quantities and the quality must be good, otherwise there will be big problems." Lin Bin said.

Opponent "pixel level" copy

Lu Junkuan did not predict whether Xiaomi could achieve the annual target. He said: "The China market showed signs of recovery in the third quarter, and at the same time, we expect the China market to warm up in the second half of the year. The reason is that the main festivals are concentrated in the second half of the year, plus more new machines are released, such as a new generation of iPhone, Huawei Mate S and Samsung Note5. "

Competition in the mobile phone market is still fierce, and other smartphone manufacturers are even trying to copy Xiaomi. Both mobile phone manufacturers such as Lenovo, Huawei and ZTE, and new mobile phone manufacturers such as 360 and LeTV have launched products that compete with Xiaomi mobile phones. "Crazy price wars, homogeneous products, unprofitable business models." Internet analyst Wang Bin said.

Hugo barra, vice president of Xiaomi Global, said in July that Xiaomi’s competitors were chasing the old business model. "I think the model they are currently adopting is the model we adopted maybe a year ago, and we are still innovating."

In 2013, Xiaomi hired the former Google vice president to take charge of international expansion, but at present, Xiaomi mainly enters the Indian market. Xiaomi said that Xiaomi is already the fifth largest mobile phone manufacturer in the Indian market, and India’s smartphone sales this year are 80 million units.

In fact, many local start-up mobile phone manufacturers in China have chosen India as a transit point to enter the international market. This is mainly because the United States and other markets have very strict requirements for patents, and the weak patents of China manufacturers are a common problem. Even so, Ericsson still got into trouble last year and once stopped selling Xiaomi.

"If Xiaomi regards domestic manufacturers as rivals and restrains energy, it is doomed to an increasingly cruel profit squeeze trend, which may destroy its original market space." Fang Xingdong, chairman of Internet Lab, said.

Chen Tong is "quite satisfied" with the TV business.

After several rounds of strategic changes, Xiaomi is currently centered on three product lines: mobile phone, TV and router.

Regarding TV, the government has not released detailed data. Xiaomi, which has not yet been listed, has no obligation to announce a lot of data.

Chen Tong, who jumped from Sina editor-in-chief a year ago and joined Xiaomi as vice president, spent $400 million, less than half, on the $1 billion investment fund that Lei Jun gave him. Chen Tong told The Paper (www.thepaper.cn) frankly that there is still a lot to be done in TV content, such as the membership system of various video websites needs to be opened, and it is not yet possible to watch all paid content with one vote, and cinema movies cannot be broadcast on TV simultaneously. Chen Tong also admitted that after-sales maintenance is Xiaomi’s weakness.

This year, Xiaomi TV "achieved Lei Jun’s expectations, but the long March has only taken one step. The competition is long, and it will not be seen in two or three years, but the Internet TV faction will win in the end." Chen Tong said.

This year, Xiaomi and Letv had a quarrel, which seemed to be a content dispute, but in fact it was a mode dispute. Letv does not rely on hardware to make money, but relies on the mode of charging service fees and ecological services to make profits, which is in direct conflict with the hardware profit model on which Xiaomi depends.

If it can attract attention and sales by mouth-to-mouth, it should be excellent.

Xiaomi Ecological Chain: "We use each other"

Xiaomi is still laying out the ecosystem around the mobile phone, which is the future of Xiaomi.

Xiaomi plans to invest in 100 eco-chain enterprises to replicate the "Xiaomi model", launch low-priced intelligent hardware products, and open brands and traffic to them.

Explosive products such as mi band, Smart weighing scale, Air Purifier, smart plug, etc. began to enter daily life. Xiaomi told The Paper that Xiaomi has invested in about 40 eco-chain enterprises.

According to The Paper (www.thepaper.cn), the relationship between Xiaomi and its eco-chain enterprises is becoming subtle.

Insiders of an enterprise in Xiaomi Eco-chain told The Paper, "Users only recognize Xiaomi’s brand, but not their own. If the goods produced for Xiaomi develop very well, it will be both good and bad for us. We don’t want to be an OEM. I think that we are actually using each other with Xiaomi. "

However, this statement was refuted by Huang Wang, CEO of Huami Technology. "We regard the wearable products of Xiaomi brand as our own brand, do research and development, do sales and do market operations, just like the Amazfit brand, but the user base is different and the marketing methods are different." He told The Paper (www.thepaper.cn). Mi band is made by Huami Technology, and it is the only eco-chain enterprise product that is still out of stock after open purchase.

Some commentators said that it is faster for eco-chain enterprises to expand in Zhang Zhilu and adapt to China. But at the same time, it means that this former subversive has become a typical "Chinese giant"-building barriers by high enough market share and traffic, rather than exporting technology and patents.

Some people also say that this is the story that Xiaomi told the capital market. "Selling a purifier is to get a user, and selling a mobile phone is also a user. In the future, Xiaomi can provide users with more added value in big data mining."

"Xiaomi Company is not valued as a hardware company, but as an Internet company. The standard for measuring the valuation is the number of users." Wang Yanhui said that the value of "running sales" of red rice mobile phone series was also highlighted.

Pan Nongfei, another fast-growing start-up in China, the vice president of DJI Innovation, a drone manufacturer, once commented on Xiaomi: "After several years, Xiaomi has become a $45 billion elephant, but recently it released a new product, a patch panel in 49 yuan. Does China really lack a tens of billions of dollars company to make patch panels? Rejecting the cottage, making products with high brand premium and doing value-added innovation, this road, if the older generation of entrepreneurs and enterprises have no ability, will and courage to take this step, let the new generation of entrepreneurs and enterprises complete this mission. "

"What is the ecosystem based on smart phones? At present, it is far from an outline. If you really have a chance to build an ecology, you need at least a killer application with a billion users. The top two companies with the most opportunities are Apple and Google. These two companies control the operating system and the app store, but their ecosystem is still very uncertain and unstable. " Fang Xingdong said.

[car home Heyuan Preferential Promotion Channel] Good news! Preferential activities are being carried out in Heyuan area, with the highest preferential amount reaching 117,800 yuan and the lowest starting price of only 352,100 yuan. If you are interested in this model, you may wish to click "Check the car price" in the quotation form to get a higher discount.

BMW i4 adopts a streamlined body design, with a closed kidney grille on the front face and a sharp LED headlight group, showing a fashionable and dynamic style as a whole. The rear part of the car outlines a full outline with simple lines, and with the slender LED taillights, the visual effect of the whole car is improved.

With its body length of 4785mm and width of 1852mm, and body height of 1455mm, BMW i4 shows an atmospheric and compact profile. The wheelbase of 2856mm provides a spacious interior space, while the front track of 1601mm and the rear track of 1630mm ensure the stability and handling of the vehicle. The side lines of the car body are smooth, and the dynamic outline is outlined from the waistline extending from the headlights to the taillights. With 245/45 R18 front tires and 255/45 R18 rear tires, as well as personalized rim design, the sense of movement and recognition of the vehicle are further improved.

The interior design of BMW i4 adopts a simple and high-end style, and the steering wheel is wrapped in high-quality leather, which is comfortable and has the function of manual adjustment up and down and back and forth. The center console is equipped with a 14.9-inch large-size touch screen, which supports voice recognition control of multimedia systems, navigation, telephones and air conditioners. The car is also equipped with four USB and Type-C interfaces in the front row and the back row, as well as the wireless charging function of the front mobile phone. In terms of seats, the front and rear adjustment, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way) can be realized in the main and co-pilot positions, and the seat heating function is provided, which improves the riding comfort. In addition, the driver’s seat is also equipped with electric seat memory function, which makes driving more convenient every time. The rear seats can be laid down in proportion to increase storage space.

The BMW i4 is equipped with a powerful motor with a maximum power of 250 kW and a maximum torque of 430 Nm, which brings excellent power performance and driving experience to drivers.

The owner of car home spoke highly of the BMW i4, and he especially mentioned that the car has good sound insulation effect, strong power and excellent design. In addition, he especially praised the volcanic red interior, thinking that its design sense is not lost to Mercedes-Benz.

[car home Handan Preferential Promotion Channel] At present, a large-scale preferential activity is being carried out in Handan, with the highest preferential range reaching 100,000, making its minimum starting price only 386,000. If you are interested in this model, you may wish to click "Check the car price" in the quotation form to get a higher discount.

Mercedes-Benz EQE SUV adopts an avant-garde design, and its front face adopts a closed grille with sharp headlights, showing a modern feeling. The overall style combines the design language of Mercedes-Benz family, and the body lines are smooth, highlighting an atmosphere of paying equal attention to luxury and technology.

Mercedes-Benz EQE SUV has a body size of 4880*2032*1679mm, a wheelbase of 3030mm, a front tread of 1649mm and a rear tread of 1662mm, providing spacious seating space and excellent driving stability. The side lines of the car body are smooth, and the elegant outline design is adopted. With 19-inch wheels, the tyre size is 235/55 R19, which shows the combination of luxury and dynamism.

The interior design of Mercedes-Benz EQE SUV focuses on luxury and comfort, and combines modern technology with exquisite craftsmanship. The center console is equipped with a 12.8-inch touch screen, which supports multimedia system, navigation, telephone, air conditioning and voice recognition control system of skylight, bringing convenient operation experience. The steering wheel is made of leather, with electric up-and-down and forward-and-backward adjustment functions, ensuring that drivers can find the most comfortable driving posture in all situations. The seat is made of imitation leather, and the front and rear adjustment, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way) are provided in both the driver’s seat and the passenger’s seat. It also has the functions of heating and ventilation, providing drivers and passengers with all-round comfortable experience. In addition, the driver’s seat and the co-pilot seat are also equipped with electric seat memory function, which is convenient for users to save and recall vehicle settings at any time. The rear seats can be tilted in proportion, providing flexible space for loading large items. There are also a number of USB and Type-C interfaces in the car, as well as the wireless charging function of the mobile phone, which meets the needs of modern people for charging mobile devices.

Mercedes-Benz EQE SUV is equipped with a high-performance electric engine with a maximum power of 300 kW and a maximum torque of 858 N·m, which provides the vehicle with a strong power output and a smooth driving experience.

Car home car owners have a very positive evaluation of Mercedes-Benz EQE SUV. He thinks that the vehicle’s power performance is excellent, the interior is luxurious and full of science and technology, and the aura of Mercedes-Benz brand also adds a lot to it.

　　Although it was late, Dong Mingzhu still didn’t let go of the car-building track.

　　Tianyue information shows that on October 11,Established "Shanghai Gree Automobile Technology Co., Ltd." with a registered capital of 20 million yuan, and its legal representative is Zhong Chengbao, assistant to the president. After the news was exposed, many people speculated that this was the rhythm of "building a second car" in Dong Mingzhu. However, according to public information, the main business scope of this new company is not involved.Manufacturing, its main business scope is onlyR&D, parts manufacturing and industryManufacturing, industrial sales,Network data service, etc. According to relevant analysis, the establishment of Shanghai Gree Automobile Technology Co., Ltd. is mainly to deepen the layout of Gree in the automobile industry chain. After the relevant industries and supporting facilities mature, all resources may be applied to the field of vehicle manufacturing, so this series of operations is more like paving the way for the future development of Gree Titanium.

　　In the field of automobiles, Dong Mingzhu has spent a lot of money. In 2016, Dong Mingzhu wanted to acquire Zhuhai Yinlong Attack for 13 billion yuan.The automobile sector, but the proposal was collectively opposed by other small and medium shareholders of Gree. Gree’s acquisition of Yinlong fell through. But Dong Mingzhu didn’t give up. The establishment of Gree Automobile Technology Co., Ltd. is undoubtedly another new attempt of Gree. It will take time to verify whether Dong Mingzhu builds a car, which leads to darkness, or another village.

On March 8, Geely Automobile released the Geely New Longteng Edition, with an official guide price of 83,800 yuan and a limited-time premium price of 71,800 yuan. Geely New Binyue Longteng Edition is equipped with the power combination of Geely Jinqiang 1.5TD high-pressure direct injection engine and 7-speed wet dual-clutch gearbox. The new car is also equipped with AUTO HOLD and brake (EPB).

Limited-time preferential policies for new cars (the deadline for activities is March 31st, 2024):

1. Longteng cash gift (cash subsidy of 12,000 yuan);
2. Longteng Financial Gift (limited to 36 installments with 0 interest, with a maximum discount of 6,000 yuan);
3. Longteng Huanxin Gift (up to 4,000 yuan/vehicle replacement subsidy).

In terms of appearance, the new Binyue Longteng Edition continues the "X" design of the old models and adds the "Sky Blue" body color scheme. The front face adopts a blackened grille before the extreme storm, and the black decorative board and the headlights on both sides form an X shape, highlighting the explosive force and impact of the front face; The side lines of the car body are full, the waistline runs through the rear taillight along the door handle, the door panel is also concave, and the side skirt is decorated with gray decorative panels; The biggest change in the rear of the car is to cancel the bilateral four-outlet exhaust, but retain the diffuser-style rear enclosure and moving tail.

In terms of configuration, New Binyue Longteng Edition is equipped with 8-inch central control panel, body stability system (ESP), traction control (TCS), front airbag, automatic parking (AUTO HOLD), uphill assist (HAC), cruise control, automatic headlights, 17-inch aluminum alloy wheels, one-button lifting of main driving window, electric adjustment and heating of exterior rearview mirror, and automatic.

In terms of power, Geely Binyue Longteng Edition is equipped with the power combination of Geely Jinqiang 1.5TD high-pressure direct injection engine and 7-speed wet dual-clutch gearbox. The maximum power of the engine is 133kW(181Ps), the maximum torque is 290N·M, the zero-speed acceleration is 7.6 seconds, and the comprehensive fuel consumption of WLTC is 6.35L/100km.

On the evening of May 21st, Chery Fengyun T9 officially announced the selling price. The selling price range of new cars was 159,900-169,900 yuan, which was 30,000 yuan lower than the previous 159,900-199,900 yuan. As the first SUV in Chery Fengyun’s new energy product series, Fengyun T9 is available in 5 seats and 7 seats, equipped with Kunpeng Super C-DM hybrid system, and its comprehensive battery life will exceed 1400km. With reference to the product positioning of this car, it is expected to form a competitive relationship with new energy SUV models such as Haval’s second-generation big dog PHEV, Jietu Shanhai L9 and Zero Run C11.

In terms of appearance, Fengyun T9 is built on the super hybrid platform of Chery Mars architecture, which is very similar to Chery Tiggo 9 in appearance. The front face is decorated with the closed front grille design common in new energy vehicles, decorated with decorative strips inside, with flat headlight groups on both sides, and the exclusive Chery brand logo of Fengyun series is adopted, and the overall recognition is good.

On the side of the car body, the Chery Fengyun T9 adopts a hidden door handle, and the smooth waistline design makes the car look more slender. The suspended roof design, hidden door handle and dense spoke rim add a touch of fashion. In terms of dimensions, the length, width and height of Fengyun T9 five-seat version are 4795/1930/1738mm and the wheelbase is 2770mm respectively.

As for the interior, Fengyun T9 is relatively simple in overall design, with a symmetrical layout, a double screen design consisting of a 10-inch LCD dashboard and a 15.6-inch floating LCD dashboard, hollowing out the lower part of the auxiliary dashboard to increase storage space, and it also has two charging interfaces. In the configuration part, some models of Fengyun T9 will be equipped with Qualcomm Snapdragon 8155 chip, SONY audio system, 256-color ambient light, 540-degree panoramic image, front seat massage, front seat heating/ventilation, W-HUD head-up display system and L2+ level driving assistance function.

In terms of power, Fengyun T9 adopts two plug-in hybrid systems, which are the same in traditional engines, and it is the fifth generation ACTECO 1.5TGDI hybrid engine. Among them, the comprehensive power of the DHT model named stepless super electric hybrid system is 265kW and the comprehensive torque is 530N·m, which is matched with the E-CVT gearbox; Three-speed DHT adopts dual-motor drive+three-speed DHT. The comprehensive power of the system is 280kW and the comprehensive torque of the system is 610 N m.

Chery’s new energy sequence Fengyun was officially released on November 9, 2023, and two new concept models Fengyun A9 and Fengyun T11, which belong to the new product sequence, were also officially unveiled. Fengyun T9, which was pre-sold, was built on the super hybrid platform of Mars architecture and equipped with Kunpeng Super C-DM hybrid system. Judging from the official information, the future Fengyun sequence will be fully covered by hybrid, extended range and pure electricity. The future products of Fengyun Sequence are divided into three series: A, T and M, and the SUV, car and MPV categories are comprehensively laid out, and the products cover A0-C levels. In terms of product planning, Fengyun Series will launch 11 new models in the next two years.

As a brand-new product sequence of Chery, Fengyun vehicles are equipped with Kunpeng Super C-DM hybrid system. Based on the positioning of Fengyun T9, the main competition of this vehicle in the future is expected to include BYD Tang DM-i, Jietu Shanhai L9, Zero Run C11, Xingtu Eta Ursae Majoris C-DM, Geely Yinhe L7, BYD Song PLUS DM-i and other new energy SUV models to form a competitive relationship. The data shows that from January to April 2024, the cumulative sales volume of BYD Song PLUS new energy was 111,900, including 77,200 plug-in hybrid models and 24,100 Geely Galaxy L7.

At present, the competition in the plug-in compact SUV market is particularly fierce. There are many products in the market that have been recognized by the market, such as BYD Song PLUS DM-i and Geely Yinhe L7. Although Fengyun T9, as a latecomer, has no obvious shortcomings, its long board advantage is not obvious. Of course, it is still competitive with Chery Automobile, but according to the current price of Fengyun T9, its attraction may not be too great.

The following article comes from Glacier Sixiang, written by Chen Baibot.

Glacier Sixiang.

Gather ideas and share insights.

Written by Chen Bai

Who would have thought that the acceleration of Apple’s factory expansion in India was directly affected by Zhengzhou, Henan Province, thousands of miles away.

Yes, you are not mistaken. Recently, the General Administration of Customs released the import and export data of 31 provinces in the first quarter. According to combing, 10 provinces showed a decline, including Henan, a former foreign trade province.

The main reason for the decline in Henan’s import and export is the sharp decline in mobile phone exports. As we all know, Foxconn, located in Zhengzhou, Henan Province, is a large OEM of Apple mobile phones and the largest exporter in Henan.

According to the annual data, the number of mobile phones exported by Henan in 2023 was 57.61 million, down by 14.5% year-on-year. Today, this downward trend continues to expand. According to Zhengzhou Customs data, in the first quarter of 2023, Henan Province exported 16.88 million mobile phones, compared with 6.64 million in the first quarter of 2024, a decrease of 10.24 million. The export value of mobile phones dropped from 71.1 billion yuan in the first quarter of 2023 to 27.2 billion yuan in the first quarter of 2024.

Even considering that Apple’s sales in China dropped by 19.1% in the first quarter of this year, global mobile phone sales are also declining, but it will not be reduced by such a large margin. This probably shows that Foxconn, which has been the number one mobile phone OEM in the world for many years, is withdrawing some production lines from Henan.

The global trading system has never been fragmented, but a typical butterfly effect story: a butterfly in South America flapped its wings, which led to a tornado in Texas, USA.

If Foxconn really withdraws, it will not be just Foxconn.

01

When it comes to Foxconn, some people think that Foxconn is a factory that works for American apples and creates wealth. It is low-end, low-profit, neglects workers’ rights and interests, and plays a very passive role in the whole industrial chain. Such enterprises should not come to Chinese mainland.

"Don’t people in Henan live without Foxconn?" Once upon a time, voices like this were rampant.

But after the addiction, calm down and see what Foxconn means to Henan and even to China’s economy, many people may not imagine.

In 2023, the import and export value of Xinzheng Comprehensive Insurance Zone where Foxconn is located reached 407.3 billion yuan, accounting for 74% of Zhengzhou’s import and export, and 50.3% of Henan’s import and export.

Among the top 100 export enterprises in China, Zhengzhou Foxconn, Shenzhen Foxconn and Chengdu Foxconn are all in the top 20. For more than 10 years, Foxconn has consistently ranked first among China’s export enterprises.

In the simple brain circuit of "a whale falls and everything lives", the departure of the giant should be beneficial to the small fish. However, the brain circuit of dualism can’t understand the complex ecosystem. Those keyboard men who ask "XX get out of China" in the social media comment area probably won’t think that what they are crying out for is actually their own livelihood and rice bowl.

Nowadays, it turns out that we have greatly underestimated the influence of leading enterprises and the chain reaction behind them.

Domestic substitution may be able to play the role of a substitute in the apple ecological chain, but for the complex system of economy, it is not a simple substitution game, but more like a major operation with a high risk coefficient and will hurt the bones.

02

A simple comparison of Foxconn’s contribution to Henan’s economic growth between coming and going can clearly confirm the relevant logic.

In 2010, after Guo Taiming chose to settle in Foxconn in Zhengzhou, more than 200 upstream and downstream supporting enterprises also settled in Henan. Subsequently, Henan, the hinterland of the Central Plains, where the domestic population flowed out of the province and there was almost no modern industry support, the electronic industry quickly formed a scale, and the overall scale of Zhengzhou’s electronic information industry increased by 25 times.

By 2020, Zhengzhou Foxconn has become the largest export trading company in China, with a total export volume of US$ 31.6 billion. With the strength of one company, it contributed 80% of Zhengzhou’s total import and export volume and 60% of Henan’s total import and export volume.

Take Zhengzhou Airport as an example. In the year when Foxconn was officially built, the GDP of Zhengzhou Airport was only 20.6 billion. By 2021, the GDP of Zhengzhou Airport reached 117.2 billion, an increase of more than five times. During the peak period, Foxconn contributed as much as 25% to Zhengzhou’s GDP.

It is not without reason that the government was popular in attracting investment in those years, because if we can recruit a chain-based company like Foxconn, the impact on regional economic development will be immeasurable.

Of course, objectively speaking, there are many factors behind Foxconn’s layout in India, Vietnam and other regions in recent years. For example, the rising production costs in the mainland and the attraction of cheap labor in Southeast Asia.

Look at the increase in housing prices in Zhengzhou in the past few years, and the increasingly frequent recruitment shortage even in populous provinces. These factors have prompted Foxconn to find new labor price depressions.

Judging from the performance of Foxconn’s Indian factory, although there are many labor price advantages, the irreplaceable ecological chain industry chain and the lack of skilled jobs have had a great impact on the quality control of iPhone.

Obviously, moving the factory out of Chinese mainland is also an obvious choice for Foxconn.

The real question is: Why does Foxconn want to transfer some production capacity? The real answer to this question may determine the social expectation and even the economic trend for a long time to come.

03

Some people may say that without Foxconn, we still have "domestic substitutes" such as Shenzhen O-film Tech Co.,lt and Luxshare. Moreover, for many provinces and cities represented by Henan, "Foxconn dependence" is obviously not a long-term solution.

We have all seen the influence of the automobile industry on Detroit now. Because the industrial structure is too single, Detroit eventually declined when the traditional automobile industry began to decline.

For the need of industrial transformation, regional economic development must find more pillars and solutions.

From the current point of view, it seems that the gap left by Foxconn’s mobile phone manufacturing industry chain can be filled by new energy vehicle manufacturing.

The latest news is that at the beginning of January this year, Foxconn suddenly invested 500 million yuan to build a new energy auto parts foundry in Henan, and even said that it would fully cover the OEM of domestic new energy auto parts. Not only that, BYD has also increased its investment scale in Henan. From many angles, this transformation and changing birds in Henan is a rational choice and a general trend.

Finding alternative industries is a popular development logic all over the world in recent years. New energy vehicles are becoming increasingly popular, and everyone knows that this is an industry full of potential. The question is, can the new energy automobile industry replace everything?

For example, there has been a big fluctuation in the real estate market, and some people say, it doesn’t matter, we can make up for it with new energy vehicles; Nowadays, the mobile phone market has changed, and hopes are once again pinned on new energy vehicles.

But judging by common sense, we should know that no matter how big the new energy automobile industry is and how promising it will be in the future, it is absolutely impossible to replace the huge consumer goods like real estate and the high-frequency consumer goods like mobile phones at the same time.

OEM is in the lower reaches of the industrial chain, with less dividends and high social costs. From the initial pride of "world factory" to the current criticism, it is only a matter of nearly ten years.

But the other side of the demonization of OEM is the OEM factory, which is the world’s cutting-edge product. In the process of production and operation, we not only obtained a large number of jobs, but also popularized and spread technology and innovation. These benefits can’t be achieved by domestic substitution in a short time.

On the one hand, there is the possible risk of getting stuck in the neck, on the other hand, there is the pain of changing birds in cages and uncertainty about the future, and things are becoming increasingly complicated.

From this perspective, when we begin to try to get rid of "Foxconn dependence", we should also be prepared to deal with "Foxconn sequelae".

Original title: "Foxconn, Henan, Things are Changing"

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On September 28 th, how far can an electric car run to completely eliminate endurance anxiety? There is no exact answer to this question, but most people certainly hope that the farther away, the better.

Recently, Xia Yiping, CEO of Jiyue Automobile, and a number of media people conducted a battery life measurement. They were driving the long-life version of the pure electric car listed some time ago, using 19-inch tires and aerodynamic rims.CLTC has a nominal cruising range of 880km..

The test conditions of the day were sunny, the temperature was 27-29 C, the air conditioner was in automatic mode at 24 C, the kinetic energy was recovered, and the driving mode was comfortable, with 3 passengers.

The test route covers comprehensive road conditions such as high-speed, elevated, urban loop and urban congestion, and restores the real user’s car experience. The final measured results are as follows:

200km of expressway, 201km of urban expressway ring road, 339km of urban elevated road and 106km of urban road (including 10% of congested sections and 35% of congested periods),The cumulative cruising range is 846 kilometers, and the CLTC cruising achievement rate is as high as 96.14%.Basically, it takes half a month to charge the electric energy once.

The Extreme Yue 07 is the second model of the Extreme Yue brand, with a length, width and height of 4953/1989/1475mm and a wheelbase of 3013 mm. It is positioned in medium and large cars, and the entry version is limited to only 199,900.The middle model is equipped with a 100kWh ternary lithium battery from Contemporary Amperex Technology Co., Limited.The official energy consumption per 100 kilometers is only 12.4kWh.