The first store in Chongqing, which was ＂exploded＂ by Fat East, is coming! How about the reporter showing you the ＂fat content＂

Yonghui Nanping wanda plaza Store, the first large supermarket in Chongqing to learn from Fat East, will be unveiled on November 15th. As the first store to be changed, what are the new changes? What good things can I buy that are full of fat? Upstream journalists will take you to explore the store and get a sneak peek!

After more than a month’s adjustment of the well-known supplier Chaopang Donglai, the upstream journalist saw that the store after the "explosive reform" cancelled the compulsory line, broadened the channel of the store, and the overall layout was more transparent and bright. This will be more convenient for consumers to go to different regions to buy goods.

As a learning object, of course, the "fat content" soared. This time, there are more than 7,500 new products, and the product structure has reached more than 80% of the stores in Pangdonglai. The store is prominently displayed with "DL" series seafood snacks, baked desserts, oatmeal crisps, laundry detergent, and essays by Yu Donglai, the founder of Fat Donglai, all of which are explosive goods with high traffic in Henan stores.

After the rejuvenation, the store has also done a lot of "addition" in service: there are magnifying glasses, blood pressure meters, love wheelchairs and love medicine boxes for the elderly and the disabled; Give a hand-held cooking menu to the cooking "Xiaobai"; Arrange a pet placement area for the "hairy child" and look after it by a special person; There is also a charging treasure for free use within 1 hour …

In addition to goods and services, employee welfare is also an important aspect of Yonghui’s study. It is understood that the salary of ordinary employees in Yonghui Chongqing has increased from 3,000 yuan to 5,000 yuan and above. Increase the number of vacation days, employees can enjoy 10 days paid vacation and issue birthday and holiday welfare cards after working for one year.

"Starting from December 2024, Chongqing Yonghui will gradually carry out the independent adjustment and reform work of learning from Fat East in other districts and counties." Cai contradiction, deputy general manager of Chongqing Yonghui Supermarket Co., Ltd. introduced that from the past experience, after the reform of each store, the passenger flow, sales volume and word of mouth have been greatly improved, which further promoted the development of surrounding business districts.

Hong Yong, a researcher at the Research Institute of the Ministry of Commerce, believes that the "adjustment and reform effect" of Yonghui Supermarket has begun to take shape, and it is expected to become an important model to promote the growth of some business districts in the future.

"At present, it seems that the restructuring of Yonghui Supermarket in several cities has enabled young consumers to return to offline, which has formed an obvious driving effect on their business districts. This’ restructuring effect’ is reproducible, especially in the first few restructuring stores in a district." Hong Yong said that next, there may be many commercial bodies and government investment departments extending "olive branches" to strive for the landing of the store, with a view to further revitalizing consumption.

Upstream journalist Guo Xinxin photography gan chivalrous