What do you think of when you mention sinkholes? Mysterious, dark, strange and exotic animals and plants. The discovery of the Hanzhong Tiankeng Group in Shaanxi, China in recent two years has attracted the attention of the world. Tiankeng Group has become another beautiful business card in Hanzhong after the Han culture of "Two Han and Three Kingdoms".

　　The discovery of the sinkholes in Hanzhong increased the number of sinkholes in China from 84 to 138, accounting for 39%, and increased the number of sinkholes discovered and confirmed in the world from 117 to 171, accounting for 31.6%, making it a well-deserved "first sinkhole group in the world". Jean Bottazzi, an internationally renowned cave explorer, praised the Shanjiayan Cave River Tiankeng in Ningqiang, Hanzhong as "the most beautiful Tiankeng in the world".

　　On March 13th, the academic seminar of Tiankeng Group in Hanzhong, Shaanxi Province, hosted by Shaanxi Geological Survey Institute, was held in Xi ‘an. Famous experts, scholars and government officials from home and abroad discuss practical issues such as the future development mode, protection and development strategy of Hanzhong Tiankeng Group, and plan the blueprint for the future road of Hanzhong Tiankeng Group.

　　The other side of the beauty of Hanzhong in Tiankeng Group

　　When it comes to Hanzhong, the mysterious, beautiful and unknown sinkholes will show another side of Hanzhong. Let the ancient Hanzhong be more aura and beautiful than the rigid and serious history.

　　What is a sinkhole? Luo Gan Zhou, director of Shaanxi Geological Survey Center, gave his own answer to this question in a relatively easy-to-understand language. Tiankeng refers to a geomorphological feature that the steep walls around it have a certain scale (generally more than 100 meters in depth and width) and develop in carbonate rock areas.

　　"It is inferred that the sinkholes in Hanzhong Tiankeng Group were formed 180,000 to 120,000 years ago, and the oldest can be traced back to 680,000 years ago. By studying the sinkholes, we can study the ancient geographical environment and climate, which can help us better understand the past. Unique terrain and special ecological environment under negative terrain are the best places for people to understand geological and climate changes. " Luo Ganzhou expressed the significance of tiankeng to the contemporary era.

　　Li Yichao, a senior engineer of Shaanxi Geological Survey Institute who has been engaged in tiankeng investigation for a long time, went deep into the bottom of tiankeng for exploration and research many times. Speaking of the exploration of the Tiankeng Group in Hanzhong, Li Yichao has endless stories. Interest and hardship coexist, and the tiankeng, which is rare on weekdays, is really charming but full of challenges.

　　"Most of the traffic in tiankeng is not very convenient. After getting off the bus, the team members have to carry more than 100 kilograms of equipment and food to walk for five or six hours. Generally speaking, we may walk for two minutes at most at a distance of more than 300 meters, but it will take more than an hour to go down the sinkhole. It takes more time to get up, it takes more than three hours to get up, and you can only get up and down with the help of lifting and rescue equipment. The degree of hardship can be imagined. Professional climbing gloves, our team members can wear out three pairs a month. It can be seen that this is difficult. The investigation is very hard, but our contribution is worth it. " Li Yichao said.

　　Luo Gan Zhou Xiang told Uncle Fang a little detail: "Once I went down the sinkhole, the road was very steep. I walked downhill for several hours, and my toenails were against my shoes. When I got back, I felt that my toenails were very painful and the color was a little black. A few days later, the toenail cover of my big toe fell off directly, which was particularly painful." Luo Ganzhou, who is over 50 years old, speaks lightly, but the dangers and pains may only be known to him.

　　Of course, the hardships are also full of fun. The light in the sinkhole is insufficient, and the darkness is beyond imagination. When two people sit face to face, they don’t move, and you may not feel anyone around you. But in the sinkhole, you can see transparent fish, meet all kinds of strange animals and plants, strange stalactites, and all kinds of strange geological structures and climate phenomena that are hard to see on weekdays.

　　Through many photos taken by investigators, it is not difficult to find that there are many spacious cave halls, mysterious and strange underground rivers, magnificent stalactites, stalagmites, edge stone dams and many other ingenious works from nature. For thousands of years, a unique primitive microclimate has been formed in the sinkhole, and the animal food chain and unique habitat in it are irreplaceable. In addition to these peculiar geological products, there are many animals and creatures, among which thousands of richness such as "Shafei Colored Grey Butterfly", "Blooming Pink Butterfly", "Elephant Cicada", "Green Scarab" and "Liliaceae Big Lily" were photographed by the respondents alone.

　　Flying cats are unique animals in Hanzhong Tiankeng. The flying cat’s scientific name is the flying squirrel, also known as "six unlike". It has a face like a fox, eyes like a cat, a rat with a pointed mouth, ears like a rabbit, paws like a duck, and a tail like a squirrel. Its wide fins between the front and rear legs can glide between cliffs and trees, with a maximum head and tail length of 1 meter and a weight of more than 7 kg. This kind of animal is very shy. It lies in the daytime and comes out at night. In addition, it is increasingly rare. It is not easy to see a living flying cat with one’s own eyes.

　　It is understood that the Hanzhong Tiankeng Group is the first tiankeng group with the highest latitude in the world discovered in the range of 32 ~ 33 north latitude. This discovery has important scientific value and fills the gap in the world karst geology research. There are 54 Tiankeng Groups in Hanzhong discovered this time, which are mainly distributed in Chanjiayan Town, ningqiang county, Hanzhong City, Xiaonanhai Town, Nanzheng County, Luojiaba Town, Xixiang County and Sanyuan Town, zhenba county. This discovery has increased the number of sinkholes in the world from 117 to 171, accounting for 1/3 of the global number of sinkholes, including 2 super sinkholes, 7 large sinkholes, 45 conventional sinkholes and 473 other geological relics.

　　Academician Yuan Daoxian of Chinese Academy of Sciences believes that the Hanzhong Tiankeng Group is located at latitude 32-mdash; — It was discovered for the first time in the range of 33 degrees, which made China moist in the tropics — The boundary of subtropical karst landform area has obviously moved northward, which has important scientific value. Reasonable protection, development and utilization of geological relics resources of Tiankeng Group will play an important role in promoting local economic development.

　　The important value of the discovery of the rare "Tiankeng Group" in Hanzhong lies in that it not only greatly enriches the tourism resources of geological relics in China and even the world, but also fills the blank of karst geology research in the world and increases the original samples of biological research. Through the study of its formation mechanism, conditions and evolution law, it will be of great scientific value to the study of paleogeographic environment and climate change in the north and south of China and even the whole world, and it will be praised by experts as a world-class "natural museum" that rewrites geological history.

　　Ambition to declare world geoparks and natural heritage

　　The geological park selected by UNESCO is a natural park with its geological scientific significance, exotic beauty and unique geological landscape, which integrates natural landscape and human landscape. The goal of UNESCO is to select more than 500 geological landscapes worthy of preservation and strengthen protection. At present, 35 geoparks in China have entered the UNESCO World Geopark Network List.

　　Whether it is a geopark or a world natural heritage, it is a leader in the global natural landscape, and its scientific significance and tourism appreciation significance are self-evident.

　　The reporter learned from different channels that at present, all parties are actively preparing for the world geopark and natural heritage declaration for the unique geological relic of Hanzhong Tiankeng Group.

　　The Hanzhong Municipal Government specially issued the Interim Measures for the Protection and Management of Geological Relics of Tiankeng Group in Hanzhong City, which made specific provisions on the scope of geological relics protection, regional management and protection measures, and legal responsibilities. Hanzhong will conscientiously do a good job in the protection of geological relics of Tiankeng Group in Hanzhong.

　　Hanzhong Municipal Bureau of Land and Resources said in a reply that Hanzhong will gradually promote the declaration of national and even world geoparks and natural heritage in due course.

　　It is understood that in October 2016, the Shaanxi Provincial Department of Land and Resources has awarded the provincial geological park construction qualification of Hanzhong Tiankeng Group; According to the provincial geological park planning to complete the construction task, Shaanxi Provincial Department of Land and Resources acceptance before the provincial geological park can be named. Provincial geoparks can only be declared as national geoparks after they are officially named for two years. Hanzhong will do a good job in basic work and declare national and even world-class geological parks and natural heritage according to relevant procedures.

　　Mao Xiaochang, a senior engineer of China Geological Survey, said in his speech that the formation mechanism of Hanzhong Tiankeng Group is different from that of South Tiankeng Group, and its biodiversity is also unique. Therefore, Hanzhong Tiankeng Group has the conditions to become a world-class in terms of rarity, scientificity, aesthetics and protection.

　　How to make good use of high-quality resources in developing and protecting economically underdeveloped areas

　　Tiankeng is a unique natural wonder, unique to karst conditions. In the natural landscape, it has a series of special tourism ornamental values and sensory attributes, such as rarity, strangeness, precipitousness, grandeur, beauty and unique ecological environment. At the same time, tiankeng always coexists with caves, underground rivers, strange peaks and rocks and other tourism resources, so it is undoubtedly a special super tourism resource.

　　It is understood that Chongqing Xiaozhai Tiankeng was opened to tourists in 1999, and Guangxi Leye Dashiwei Tiankeng Group is in the process of tourism development planning. In the future, the karst tiankeng scenic spot will add a bright spot to the world tourism industry.

　　How can Hanzhong miss such a good opportunity? In May, 2017, Hanzhong Municipal Bureau of Land and Resources and Hanzhong Municipal Bureau of Cultural Relics and Tourism jointly reported the topic to Hanzhong Municipal Government, suggesting that the world-class planning units should be selected, and in accordance with the principle of "development in protection and protection in development", Hanzhong Tiankeng Group’s geological relics protection and tourism development and utilization plan should be actively worked out, combining Tiankeng tourism with new formats such as culture, leisure, recreation, sports and research, and steadily promoting the geological relics protection and tourism development of Hanzhong Tiankeng Group.

　　Faced with such world-class tourism resources, it is reasonable for Hanzhong, which is economically underdeveloped, to have the impulse to develop and utilize it. However, tiankeng resources belong to non-renewable natural heritage resources, and once improperly developed, it will bring irreparable losses.

　　At the seminar, the reporter also heard different voices, but the voice of "protection first and moderate development" still dominated. For Hanzhong, where the economic strength is not strong and the pressure of getting rid of poverty is great, how to use the resources of Tiankeng Group to promote regional economic development and promote the local people to get rich and increase their income has become the main problem faced by the politicians.

　　The reporter had a detailed exchange with the deputy county (district) governors of zhenba county, Nanzheng District and ningqiang county. The conclusion is that everyone wants to use Tiankeng resources to promote the development of county economy, but this kind of utilization must be based on strict protection, and we should avoid rough development and homogeneous development of four counties, and start with high-end tourism and take a sustainable development path.

　　Zhou Qingfu, deputy county magistrate of zhenba county, told reporters that zhenba county will make rational use of Tiankeng, a high-quality resource, publicize Zhenba’s good ecological environment advantages on the basis of strict protection and reasonable planning, develop the Chinese herbal medicine industry around the high-quality ecological environment, and build Zhenba into a high-quality health care, pension, sports and experience base.

　　Wang Jun, the deputy head of Nanzheng District, also put forward his own views on the development of Hanzhong Tiankeng Group. Hanzhong Tiankeng Group should avoid large-scale development and give priority to protection. At present, it is difficult to develop Tiankeng with the ability of counties and districts, and it is easy to cause homogenization. Tiankeng is ecologically fragile and unrecoverable, and its safety is poor, so the development of Tiankeng should take the road of high-quality development.

　　Wang Longqing, chairman of Hanzhong CPPCC, believes that Tiankeng Group is the most precious, valuable and internationally influential resource discovered in Hanzhong so far. Establishing a research base for Tiankeng Group in Hanzhong is beneficial to the investigation, scientific management and development, geological monitoring and protection of Tiankeng Group in Hanzhong. Hanzhong City should take this opportunity, rely on the scientific research base as the platform, fully support the geological exploration work of the Provincial Geological Survey Institute, make overall consideration of the construction of the research base and geological museum, as well as security measures, attract world-class high-level talents to come to China for extensive exchanges, hire international professional teams to carry out development planning, and promote the scientific research and tourism development and utilization of Hanzhong Tiankeng resources in an orderly manner.

　　Mao Xiaochang, a senior engineer of China Geological Survey, also put forward his own views on the development of tiankeng. First, priority should be given to protection, and a high-end tiankeng adventure tour can be explored under the premise of protection. Tiankeng, a tourist resource, is not suitable for large-scale development. The location of the sinkhole should explore the mode of high-end in-depth tour, and professionals can be explored to explain professional geological and geographical knowledge to tourists, so that tourists can fully feel the unique charm of the sinkhole through five or six hours of in-depth tour. In addition, we can try to involve villagers in tourism, and develop some special projects such as geological and cultural villages and towns in the periphery to promote the development of local people.

　　Facing high-quality natural resources development and protection are not contradictory opposites. If we cling to the principle of protection and don’t make rational use of it, it will only be a good opportunity to delay development. If Jiuzhaigou clung to protection and didn’t seek development, it would be difficult to achieve such great achievements in local economic development today. However, development is not a kind of quick success and instant benefit, and it is a rational development path for the protection and local development of Tiankeng Group in Hanzhong to make long-term planning and rational utilization from the perspective of future generations’ long-term development. Presenting the most beautiful side of Hanzhong to the world may be the best protection for Hanzhong Tiankeng Group.

　　Researchers at the University of Colorado recently published the latest research results in the journal Nature Earth Science, pointing out that global warming will have a far-reaching impact on the distribution of wind energy resources around the world. By the middle and late part of this century, the available wind energy resources in the northern hemisphere will be greatly reduced, while the wind energy resources in some areas in the southern hemisphere may increase sharply, and the overall wind power development potential will shift to the south.

　　1. Distribution or transfer of wind energy resources to the southern hemisphere

　　The polar regions are cold and the equator is warm, and the westerly winds prevail all the year round in the mid-latitudes of the northern and southern hemispheres, which is also called thermal wind. In this wind belt, the average wind speed is greater than other places, and a large number of wind energy resources are gathered, covering many countries in the northern hemisphere, including China. Under the background of climate change, the change of mid-latitude westerly belt will directly affect the utilization potential of wind energy resources.

　　The latest research results of the University of Colorado in the United States believe that global warming will have a far-reaching impact on the distribution of wind energy resources around the world. By the middle and late part of this century, the available wind energy resources in the northern hemisphere will be greatly reduced, while the wind energy resources in some areas in the southern hemisphere may increase sharply.

　　Using the simulation results of supercomputer, the researchers discussed the evolution of wind energy resources in two different scenarios of greenhouse gas emission in the future. The first is a medium emission scenario, assuming that carbon emissions reach the highest in the middle of this century and then remain stable; By the end of this century, the concentration of carbon dioxide in the atmosphere is about 1.5 times of the current concentration, and the global average temperature is warming by 1.1 to 2.6 degrees Celsius. The second scenario is a high emission scenario, corresponding to the development mode of slow improvement of energy structure and lack of climate response measures, carbon emissions will continue to increase, the concentration of carbon dioxide in the atmosphere will exceed the current three times by the end of this century, and the global temperature will rise by 2.6 to 4.8 degrees Celsius.

　　The results show that the wind energy resources in the northern hemisphere will be significantly reduced in both moderate and high emission scenarios, especially in the mid-latitude areas including northwest China, Siberia, Northeast Asia, the United States, Canada, Britain and the Mediterranean coast, that is, along the westerly belt of the northern hemisphere. Under the high emission situation, by the end of this century, the wind energy resources from Inner Mongolia to Northeast China will even be reduced by 10% to 20%.

　　The wind energy resources in the southern hemisphere will not change much under the medium emission scenario, but will increase greatly under the high emission scenario. Especially in the high emission scenario, by the end of this century, the wind energy resources in eastern Brazil and northeastern Australia will increase rapidly by more than 40%.

　　2. The reason is that the warming ranges of the North and South poles are different.

　　This difference may be attributed to the fact that global warming affects the evolution of wind belts in the northern and southern hemispheres in different ways. In the northern hemisphere, arctic warming and sea ice melting are a positive feedback process that promotes each other, so that under the background of global warming, polar warming is more obvious; As a result, the temperature gradient between the equator and the polar regions is weakened, and the wind speed in the mid-latitude westerly belt is reduced as a whole. Some simulation results also point out that due to the significant warming at high latitudes, the cold-warm confrontation between the north and south sides of the mid-latitude region is weakened, and the activity of the storm system is reduced as a whole, which is also a reason for the decrease of wind energy resources.

　　In the southern hemisphere, especially in high emission scenarios, Antarctic warming is not as obvious as land warming in central South America, southern Africa and Australia. The temperature gradient between this part of the continent and the ocean at the same latitude increases, which becomes the dominant factor in the change of wind belt intensity. Land warming is faster, land thermal depression is enhanced, land-sea pressure gradient is increased, wind speed is increased, and wind energy resources are increased. Except Antarctica, the southern hemisphere continent is mainly distributed in tropical and subtropical regions, so the overall increase of wind energy resources is also most obvious in tropical and subtropical regions. It is worth mentioning that in the middle and high latitudes of South America and Australia, wind energy resources still tend to decrease, similar to the northern hemisphere.

　　3. The probability of extreme gale in northern Europe has increased.

　　The confrontation between the cold and warm air masses in the north and south is common in the westerly belt, which is also called the front. If there is a small disturbance in the atmosphere, for example, one side of the air mass moves to the other side actively, and the trajectory of the air mass deflects under the action of geostrophic deviatoric force, it will induce a large-scale atmospheric vortex, which is also called frontal cyclone. From the climate point of view, the area where frontal cyclones frequently occur and pass through is the area "located on the storm track", and the average wind speed is usually larger than other areas.

　　But if you want to use wind energy, the bigger the wind, the better. Extremely violent gusts will actually cause damage to windmills. The design of windmills is generally based on the criteria such as the maximum wind that can cope with a few years (for example, 50 years), which is directly related to the statistical data of local climate background.

　　Scientists use supercomputers to simulate northern Europe. The results show that if the global climate warms, the mid-latitude "storm track" will move northward as a whole, and the number of frontal cyclones will decrease, but the intensity of a single storm will increase. As a result, the frequency and intensity of extreme winds in northern Europe will increase. This is not good news for windmills designed according to past climate data standards, and it also means that new wind farms must consider the possibility of withstanding stronger storms in the future.

　　Corresponding to the extreme wind that may increase, the extreme waves at sea will also increase. The research on the future evolution of wind and waves in the North Atlantic shows that the current "once in 20 years" big waves may appear every 4 to 12 years in 2080; The climate simulation of the North Sea in Europe shows that by the end of the 21st century, the average height of waves will rise by 5% to 8%. Because of the limited land space and greater friction resistance, offshore wind power generation is the hot direction of current development; The double test of wind and waves poses a new challenge to the construction of offshore wind farms in mid-latitude areas. However, in areas with lower latitudes, such as the Mediterranean coast, because the storm track moves northward, the wind and waves in the future climate outlook will be reduced.

　　4. Warming is a double-edged sword for high latitudes.

　　In high latitudes or arctic regions, cold weather is one of the reasons that hinder the popularization and application of wind power generation. Windmill blades are exposed to humid air with sub-zero temperature, and once they are frozen, the blades will lose their balance, the resistance will increase, the efficiency of wind power conversion will be reduced, and there are potential safety hazards. According to statistics, in Finland, 9%-45% of windmill stalling events are related to icing. Of course, the problem of icing can be overcome to some extent by designing blades that are not easy to gather ice and snow and using current heating, but it will also make the cost of operation and maintenance higher.

　　Climate warming may be good news for these areas. Supercomputer simulation results show that at the end of this century, the frost period in high latitudes will be obviously shortened and the frequency of icing will be greatly reduced, regardless of the assumed temperature rise. In some parts of Scandinavia, the icing frequency will even drop by 100%. At the same time, because the storm track moves northward, the high latitude zone will be more frequently affected by the frontal cyclone system, and the potential wind energy resources will become more abundant. As a result, some areas that are not suitable for the layout of wind farms may become new territories for opening up wind energy resources in the future.

　　Corresponding to the temperature rise, the permafrost zone in high latitudes will be reduced, which will bring both advantages and disadvantages. First, because the scope and depth of frozen soil layer are reduced, it will be more convenient to lay transmission lines and build wind farms. Secondly, if the frozen soil layer continues to melt, how to design the windmill base becomes a problem, because the stress and support relationship between the windmill and the soil will continue to change, and there will be the risk of lodging if it is slightly unbalanced. How to weigh the gains and losses, reduce risks and expand benefits depends on the wisdom of engineers.

　　Not only for onshore wind farms, but also for offshore wind farms in high latitudes, especially for the region with the fastest growing number of offshore wind farms — — For Europe. The study of future sea ice evolution shows that the number of days covered by sea ice in the North Baltic Sea and the Gulf of Bosnia will be reduced from the current 130-170 days to 0-90 days in the later part of this century, and many areas will not even be frozen all year round. However, the decrease of sea ice will make the foundation stability of offshore windmills worse, and it is more vulnerable to the damage of strong winds and waves. At the same time, rising sea level will also increase the risk that the windmill base will be flooded. However, the melting of glaciers will reduce the salinity of seawater, which will help to slow down the corrosion of seawater to the windmill base and transmission line materials.

　　Extended reading

　　The potential of wind farms such as Jiuquan may decline.

　　At present, the world’s largest wind power base is located in Jiuquan, Gansu, China. By 2012, the installed capacity of wind power has exceeded 6,000 megawatts, which is equivalent to supplying the electricity demand of the whole UK, and this figure is still rising. Gansu is located in the wind energy-rich zone in northwest China-Mongolia, with high wind speed all year round and wind energy density exceeding 150 watts per square meter. It is an ideal place for China to build wind power plants, and it has also played an important role in promoting local employment, taxation and economic development. If the climate warming continues, the potential of wind power in this region is likely to decline, and the potential of existing wind power equipment cannot be fully exerted. Many countries in the mid-latitude zone of the northern hemisphere, including China and the United States, will face the same problems, which will also add more pressure to the realization of human energy conservation and emission reduction goals.

　　The researchers pointed out that the current assessment and layout of wind power generation capacity are mostly based on past climate data statistics, but rarely consider the impact on the distribution of wind energy resources after the future atmospheric circulation changes due to human activities. The new research provides a new reference for the economy and sustainability of wind power plant layout in the future, and for decision makers to measure and plan alternative energy strategies.

Recently, one of Qian Aunt’s franchisees, the "Third Sister", broke the news on the Internet, saying that she had been losing money since she joined two Qian Aunt’s houses with an investment of 1.7 million yuan, and she was forced to close the store out of stock, so she had no choice but to speak online to defend her rights and accuse Qian Aunt of unreasonable joining policies and management problems, which caused widespread concern.

△ The Tik Tok account of "Silly Third Sister" is now "no such person"

In fact, this franchisee’s experience is not a case. On Baidu Post Bar, Tik Tok and other platforms, there are a lot of franchisees’ information about Aunt Qian.

Some people say that the store has been losing money since joining Qian Aunt, and the investment has reached 800,000 yuan. There are also franchisees who broke the news that they joined Qian Aunt, and they lost more than 200,000 yuan in two months of opening. Together with the previous investment, the overall loss has exceeded 700,000 yuan. At present, the store is in the process of transfer.

On platforms such as 58 City, you can also see a lot of transfer information about Aunt Qian. Some franchisees said that there were few transfers before last year, and some were internal transfers, but this situation has changed this year.

What happened to Qian Aunt, a star company that was robbed by capital and is expected to be listed on Hong Kong stocks this year?

Before answering this question, let’s take a look at how it started.

one

How did Aunt Qian get started?

Nine years ago, the founder of Qian Aunt opened a pork shop in a vegetable market in Dongguan. Because it advertised "No overnight meat", it affected other people’s business and was driven out of the vegetable market.

When Aunt Qian got off to a bad start in Dongguan, she moved to Shenzhen. In 2013, the first Qian Aunt in Shenzhen opened in Futian, and the slogan "Don’t sell overnight meat" quickly attracted the attention of local people. Since then, Aunt Qian has quickly opened more than 1,500 stores in Guangdong.

The rapid development of Aunt Qian has naturally attracted the attention of capital. During 2015-2019, Aunt Qian received five rounds of investment, including many star investment institutions. The latest financing took place in December last year, when Aunt Qian’s valuation reached 8.5 billion to 10 billion yuan.

△ Figure from the network

Driven by capital, Aunt Qian started a journey of crazy expansion. In November 2020, Aunt Qian entered Zhengzhou; In December 2020, he entered Beijing; In January 2021, she entered Tianjin, Fuzhou and other places: Aunt Qian is gradually moving from the region to the whole country.

According to official data, from July 2020 to February 2021, in seven months, the number of Qian Aunt’s stores expanded from 2,000 to 3,000, with an average of 142 stores opened every month.

Of course, the rapid expansion of Aunt Qian mainly depends on franchisees, and the proportion of its franchisees is close to 90%. Under the joining mode, Aunt Qian only needs to build a good supply chain, build a good model store and do a good job in attracting investment, so she can open a store quickly.

So, how much does it cost to join a money aunt?

2

How much does it cost to join Aunt Qian?

First of all, before opening a store, you need to pay the initial fee, deposit, decoration fee and so on. Each store has an initial fee of 30,000 yuan and a deposit of 40,000 yuan; The decoration fee is 200,000 to 300,000 yuan-some franchisees questioned that Aunt Qian’s decoration fee is too high, far exceeding the market price, which means that she wants to earn the franchisee’s money through the decoration fee.

Secondly, in order to ensure the passenger flow, Aunt Qian generally requires franchisees to find stores in prime locations, and the transfer fee of such stores is often as high as 100,000 yuan. Calculated, if a franchise store wants to open, the above expenses alone will reach 500,000 yuan.

Besides, to recruit a store manager, a division division and a shop assistant, franchisees need to pay Qian Dama a "service delivery fee" ranging from 6,000 yuan to 4,000 yuan and 800 yuan, and the wages of these people are calculated separately.

In this way, if you want to open a money aunt, you must have at least 550,000 yuan, which is obviously not a small number.

So, do you think you can make money by opening a business? Not really! And on the contrary, opening a business means paying more money!

three

Why did Qian Aunt’s franchisees lose blood?

After the store is opened, there will be a continuous brand use fee. For the income generated by franchisees before 19:00 every day, Aunt Qian should draw 1.5% of the turnover as the brand use fee.

For newly joined stores, three months before the opening of the store is the drainage stage, and Aunt Qian requires that the goods cannot be increased in price, but can only be "flat in and flat out". After the drainage, the price can only be raised after the sales amount reaches the standard set by the company, and the price increase is also strict.

Therefore, the phenomenon that money aunt is in the market is basically what franchisees throw out with real money every day. Moreover, such regulations have also caused a phenomenon: the more franchisees order after opening, the higher the cost, the more losses, and the faster franchisees may "die".

After the price can be raised, franchisees will face a very realistic problem: many people who buy meat and vegetables are aunts and grandmothers, who are very sensitive to the price. After the price is raised, they would rather go a little further to buy cheaper ones, resulting in a decrease in the passenger flow of Qian Aunt’s store, which in turn reduces the income.

△ Figure from the network

In addition, franchisees will also face increasing "involution".

There have been media reports that at the end of 2017, Aunt Qian has shortened the minimum distance of the store from 300 meters to 250 meters. In this way, the store density of Aunt Qian has increased, and the brand has started, but the regional protection has also weakened, the competition of franchisees has also intensified, and the profitability has naturally declined.

According to Qian Aunt’s franchisee, in the past, Qian Aunt asked for at least 1,500 households to choose a community, but now many communities can open stores as long as four or five hundred households. This kind of traffic simply cannot support the normal operation of a store. What’s more exaggerated is that two money aunts have been opened in many communities, and the internal competition is fierce, which has aroused the dissatisfaction of franchisees.

According to analysis, the reason why Aunt Qian wants to open stores intensively (for example, in Guangdong, the base camp, there are nearly 1,000 stores in Shenzhen and Guangzhou alone) is because of financial pressure to rush to the market; The more stores it opens, the more it earns under the condition of ensuring a certain net interest rate, but it just passes on the costs and sacrifices to franchisees.

Therefore, for Qian Aunt’s franchisees, the investment of 550,000 yuan to open a store is only the beginning, and the continuous loss is the normal state of many franchisees.

four

Franchisees are dissatisfied with Aunt Qian and these six points.

According to the Dining Book, in addition to the above, franchisees are mainly dissatisfied with Aunt Qian in the following aspects:

First, there are too many "must-haves". Aunt Qian has certain products in every store. These "certain products" are unified in the whole region, but the problem is that there are a large number of "certain products", and some "certain products" are not hot-selling goods. Many stores simply can’t sell them out, and the products that can’t be sold out will be discounted, which will eventually cause losses for the stores. Take beef as an example. Some franchisees said that Aunt Qian’s beef is not a hot commodity, and his daily loss in beef is as high as that in 200 yuan.

Aunt Qian has requirements for suppliers and the amount of goods they buy every day, and they can’t be returned after 12 noon. In this case, if you are not sure about the purchase quantity, it will easily lead to inventory, and the inventory will be discounted, and a discount will consume profits.

Second, the purchase price is too high. It is understood that Qian Aunt earns the most money from pork, but its pork price is about 20% higher than the normal price of foreign mining. In addition, Qian Aunt’s dishes in many places are purchased from nearby vegetable markets and then sold to franchisees at a higher price, which makes many franchisees unbearable.

Third, the fine is unreasonable. First, according to the regulations, franchisees can only purchase goods from headquarters. Once they are found to purchase goods from outside, they will be fined 20,000 yuan. Second, Aunt Qian has strict regulations on the goods that can’t be sold out, and she can’t sell them overnight, not even eggs. The franchisee "Sanjie" at the beginning of the article, her employee was fined once for selling eggs overnight.

Interestingly, after the "Three Sisters" exposed Qian Aunt on the Internet, Qian Aunt’s South China area adjusted the fine amount the next day, and the fine amount directly dropped from 20,000 to 10,000 yuan.

△ Screenshot of Tik Tok of "Silly Third Sister"

Fourth, increase the amount privately. According to the franchisees, many stores of Aunt Qian have been "privately added", and no matter whether the store wants it or not, it will be added to the store privately. During the Dragon Boat Festival, many stores suffered great losses because of selling zongzi. Some stores bought two zongzi, but when they received the goods, they received more than 20 pieces, which could not be sold at all.

Fifth, order less. It is understood that the daily order quantity of the store is between 300 and 400 pieces. After being delivered to the store, the franchisee can’t check them one by one at the first time, which will cause losses. For example, four watermelons were ordered, but only three were actually delivered. This kind of scene is more common, and it also gives many franchisees a headache.

Sixth, internal corruption. According to a franchisee in Shenzhen, Qian Aunt’s shop was recommended by the company, and the price was also negotiated by the company. Finally, the rental price for the franchisee was 28,400 yuan/month, and later the franchisee directly negotiated with the landlord for 20,000 yuan/month (the price to be transferred). Because the rent of the store was raised, Aunt Qian’s development department also charged a "tea fee" of 14,000 yuan, and the franchisee had to pay the company a "site selection fee". The practice of "eating at both ends" in the development department makes franchisees very speechless.

five

There is not much time left for aunt Qian.

In the final analysis, the reason why franchisees don’t make money is due to the blind expansion of Aunt Qian. Its supply chain in many places is not perfect, and the cost for franchisees is too high.

Guangdong is Qian Aunt’s base camp, and there are enough stores here to form a scale effect, so that Qian Aunt has bargaining power on the upstream, which can reduce costs and leave profit space for franchisees. But in other places, this model has encountered challenges.

Aunt Qian’s crazy expansion in the country seems to be a lot, but on average, in every city, the number is not much. In this case, the bargaining power is limited when purchasing from local suppliers, and the cost cannot be suppressed. The cost can’t be suppressed, but to ensure its own profit space, it can only be passed on to franchisees.

Of course, in the base camp of Guangdong, Aunt Qian is not completely "safe". According to franchisees, many stores in Guangzhou and Shenzhen have closed this year. In the 58 cities of Guangzhou and Shenzhen, you can also see a lot of information about the transfer of Aunt Qian-the crazy expansion of Aunt Qian has begun to have an impact on her base camp.

△58 Transfer information about Aunt Qian in the same city

Aunt Qian made money and gained the reputation of consumers, but many franchisees suffered miserably. This is a model that violates the basic laws of business. This irrational, inconsistent interests and unable to achieve a win-win model is doomed to be unsustainable.

All the rapid expansion is based on the premise of profit. If Aunt Qian expands crazily for listing, but regardless of whether the franchisees are profitable, there will be big problems. This kind of expansion is "stepping on the body of the franchisee", so even if it can finally go public, it is also a bloody listing.

It is reported that at present, there are franchisees who are preparing to go through legal procedures and file a lawsuit with Aunt Qian.

The time left for aunt Qian may really be running out.

Original title: "The franchisees complained of tears, and a large number of franchisees were transferred: What happened to Aunt Qian, who was preparing to go public? 》

Read the original text

Titanium Media Note: On September 16th, Tencent announced its strategic shareholding in sogou. Wang Xiaochuan said that relying on sogou’s technological innovation and cooperation with Tencent’s big platform, PC search will be rapidly established, which will become the only challenge and subversive force in the industry in wireless search and social search. Ma Huateng also said that it is a bit sad to give up the brand search. But in the long run, it is most important for everyone to unite. (See related reports for details.?Wang Xiaochuan Ruyi Away from Zhou Hongyi: Future Search, Three Points in the World.?Link:https://www.tmtpost.com/63965.html、"sogou was strategically invested by Tencent, the status of controlling shareholder was preserved, and Wang Xiaochuan was also retained." Link:https://www.tmtpost.com/63946.html?)

But is the future really so optimistic? What are the lessons of the "sacrificial" search? The following is the contribution of Liu Huafang, the author of titanium media. The Soso fiasco has also become a classic case in enterprise management.

　

Tencent invested in sogou with Soso and hundreds of millions of dollars, accounting for 36.5% of the shares. Everyone is talking about the big event. Let me talk about the classic case of search market and Soso failure. Personally, I think that Soso failure is a nerd-like debacle of MBA, and the strategy of mechanical module+money+big strategy is not as pragmatic and gradual as Wang Xiaochuan’s.

　

　

The domestic search market can’t stand on its own two feet. Baidu firmly holds more than 70% of the monetizable market share, and the remaining 30% share is not enough to support the monetization of the two search engines. I don’t believe that sogou or 360 can beat Baidu or seize a lot of Baidu’s market share. The new sogou is going to seize the second place in the search market with 360 search, and the third place won’t make much money even if it is alive for a long time.

Due to the stability of the search market, the high cost of search technology and operation, the high cost of acquiring users and the high cost of developing advertising channels, there will be no three-legged situation in the search market for a long time, search is not news, and there will be no more four portal stories.

Sogou and Soso merged, and Soso’s high-value differentiated products are street view, inquiry and mobile search; Compared with Soso, sogou has a more perfect advertising sales channel and a relatively perfect alliance system. Sogou browser gives sogou some relatively low-cost traffic.

What sogou needs to face directly is not Baidu, but 360 Search. 360 Company has a wolf-like boss and tough execution. At the same time, Zhou Hongyi knows the sales channels of search advertisements like the back of his hand. Because he used to be the boss of search, the new sogou wants to face a cruel reality: with 360 Search, he seized the only ticket for monetizing search.

As a general search, the user scale determines the algorithm quality, and the algorithm quality determines the advertising accuracy. The construction of the search ecological closed loop is a work that must be completed, and the new sogou needs time to seize market share and monetize the search with 360 search.

　

　

When two big companies merge, their corporate culture, technical framework, corporate politics and market channels need to be integrated. If the integration is not good, there will be a wave of resignation, and product integration is the biggest problem. In the past, sogou was built based on Sohu user system, and some sub-products still use Sohu sub-domain. The email address of sogou enterprises is rotten to death. After accessing Tencent’s huge investment, how to connect or integrate sogou user system with Tencent’s large platform user system will be an important part of the final success of the cooperation between the two parties.

Baidu has evolved into the middle page strategy stage, which is not in the same dimension as sogou and 360 search. 360 has expanded the scale of registered users with the help of browsers, and sogou is obviously weak in this respect; Sogou brand has achieved public awareness by means of input method, but the installation channel of input method is unknown, and the proportion of installed equipment is unknown, which affects the real arrival rate of the brand; Soso Ask is a relatively complete and mature knowledge product, which can be directly used. Soso Picture Search is also good. Soso Ask can complete sogou’s knowledge search, and Soso Encyclopedia can also complete Sogou Encyclopedia. From the perspective of product integrity, Soso Many products are actually very good. Sogou’s web search and video search are better, while news search is still better than sogou’s.

　

Human factors: good search skills, but no personality.In the embrace of big Tencent, there is no sense of existence of Soso. How does Tencent’s cluster management face the following conflicts or leaks between team creativity, individuality and group cultural style? Tencent has money, but does Soso have a hunger for independent entrepreneurship? Does Soso team grow under the pressure of survival goals? In the dominant market, the rich second generation can succeed quickly, and in the inferior market, the poor people’s hard-working spirit is needed.

　

Marketing:Ma Huateng said in an interview that Soso technology is good, but it can’t be sold. Why not? Tencent has the ability to input traffic, technical ability and user scale, but the marketing of Soso has not effectively operated in the closed-loop chain of search ecology.Take the Soso Alliance as an example. In recent years, it has done the same as rotten cabbage. The shortage of search advertisements can be supplemented by tencent games advertisements. The alliance is not used to make money or divide money., but user marketing, 200,000 stations to play with you, that is, 200,000 word-of-mouth propagandists.

　

Brand public relations: I have never felt the existence of Soso brand public relations.In Soso in Xing Hongyu’s era, at least I know that Soso knows you better. Now the differentiation of Soso brand has been completely submerged and disappeared. Soso’s public relations are as soft as sheep, searching for all kinds of wars, and even Zhongsou wants to come in and brush the sense of existence, but almost no sign of Soso can be seen. The public relations department of Soso has not released the uniqueness and presence of Soso, which is a major reason for the failure of Soso. The outside world knows that Soso and the Soso team have only one channel.

　

Innovative and not creative:Why do you say that? Is it Monday morning quarterback? There are many innovations in products such as maps and street scenes, but there is no creativity in the combination of overall search products and brand strategy. Of course, some netizens will say that Liu Huafang is a bird and doesn’t know anything, so let me say a few more words:

• 1. In a fully competitive market, I think that brushing the sense of existence is the common mission of products and brands. It does not exist in the minds of netizens, and no amount of traffic is a waste.

• 2. Soso didn’t launch @soso.com e-mail: Since Tencent has a complete e-mail platform and enterprise e-mail platform at @qq.com, as the second suffix brand of Tencent e-mail, @soso.com can make Soso feel a sense of existence every day.
• 3. The big platform tied the search hand: the acquisition of discuz was accompanied by a statistical system developed by Kangsheng at that time (it should be like this). Website statistics is the closest product to the network alliance, because they are all for webmasters and publisher. Strangely, statistics are tied to social platforms, and their functions are chicken-ribbed. Statistics should be given to Soso, and it is also an important medium for Soso to carry out scale marketing.
• 4. It’s incredible that the Soso Alliance was launched so early, developed so slowly, and its strategy was so rigid. Even if its own bidding advertisements can’t be sold, it can also bring in advertising resources such as pat-on-the-net merchants. That’s what Ali’s mother did. Didn’t sogou quickly improve its bidding sales performance by relying on Ali’s advertising resources?

　　In recent years, with the description of real life and the restoration of hot spots of the times, realistic works often detonate social topics and enjoy high ratings. Among them, the industry drama that reveals the inside story of the industry and tells the story of the workplace is a hot topic, covering many types of industries such as finance, lawyers, real estate, brokerage and public relations, but it is still a minority that can truly present the industry ecology and break through the expression boundary. Recently, the public relations industry drama "Emergency Public Relations", which was broadcasted on CCTV-8 and Youku platform, achieved a breakthrough.

　　As the saying goes, "amateurs watch the excitement and experts watch the doorway". From the perspective of watching the excitement, the work with gorgeous appearance and rich content is often the type targeted by industry drama creators, and public relations is one of them. Public relations, in the public’s cognition, is often well-dressed, complicated, powerful and mysterious. Public relations industry dramas seize the public’s curiosity, often start with hot events that focus on disputes and multi-party games, create story scenes with strong conflicts and strong dramatic reactions, and devote themselves to showing the decisive strength and resolute action of public relations people, thus mobilizing the audience’s enthusiasm for watching. For example, last year’s hit public relations industry drama "Perfect Relationship" started with the star derailment event that netizens are most keen on watching, showing how public relations people can help artists avoid being tracked by reporters in a short time, give the best plan, coordinate the relationship among the three, and finally calm down the whole process of public opinion crisis. The whole process is both exciting and realistic, and it is very enjoyable to watch. However, after watching it, how to dig deep into the industry and show the doorways of the workplace is often overlooked, which is why domestic industry dramas are often criticized for being vain and ungrounded.

　　Domestic public relations industry, as a new industry with the development of China’s modern economy, has gone through 40 years of initial and development before it came out of the misunderstanding of colored glasses. Behind it, countless public relations people fought day and night to vindicate it. The efforts and struggles behind them, their ordinary and greatness need to be presented more in public relations dramas, and there are more stories to be seen in this industry. Taking the story of crisis public relations expert Lin Zhongshuo as an incision, Emergency Public Relations tells the hardships behind his game with all parties and the resolution of the crisis, showing the ideal light of "Lin Zhongshuo" sticking to purity and justice and keeping the pulse at the bottom line, and opening up a new height of public relations type TV drama creation.

　　First, the integration of small details and big events makes the story more credible. Good details are the nectar of the story, which can expand the connotation of the story. Emergency Public Relations mostly involves big brands and big events, but in creation, it pays great attention to the control of details, thus reducing the sense of distance and strangeness between the public relations industry and the public and making it more sensible. For example, in the second case of the play, a middle-aged man who was under the pressure of supporting his family died of cancer, and the fact that he had been overworked under the wolf culture for a long time was also exposed, but he was dismissed because he could not meet the KPI requirements. Subsequently, an article by WeChat official account, Anxiety of the Quasi-Middle Class, triggered further fermentation of public opinion, and the content of this article, for example, caused a sensation in reality many times, which made the audience feel strongly substituted. Many netizens even discussed hot topics such as 996, 007 and middle-aged unemployment in the barrage area, just like the debate scene. There are many details like this. For example, every time a crisis occurs, netizens who seem to copy Weibo’s comments comment on the scene, such as various workplace concerns. Lin Zhongshuo joined the company as an airborne leader, and his colleagues who were forced to transfer to other departments were dissatisfied. Some colleagues clamored that they would rather leave their jobs than enter the new department, while savvy colleagues said: We are just surprised. Come and find out the situation. Others are making trouble, which has nothing to do with us. Netizens commented, "It’s too real. Who installed a camera in our company?" These vivid details pave the way for the conflict trend of every major event, which makes the play have a real sense of modern workplace.Characters are also more representative.

　　Second, individuals and groups reflect each other, showing the complex humanity behind multiple games. Public relations, also known as public relations, also means that it involves both individuals and the public as a whole, and is closely related to everyone in society. How to show the complexity of human nature behind it is the key to the deep development of the play. As a crisis public relations agent, Lin Zhongshuo should safeguard the interests of customers, but at the same time he also insists on justice in his heart. As a media person who upholds justice, Xu Wenwen also needs to consider that one of her articles may become a knife that hurts people. Lawyer Yuan Wei often has conflicts between truth and jurisprudence. The public, too, was able to avenge the victims in anger yesterday, but it may also change its direction in tomorrow’s changing information and become the perpetrators of cyber violence. "Emergency Public Relations" presents the struggles and thoughts of different individuals and groups in one case after another, and also makes the off-screen audience further reflect on themselves, how to make their own choices and whether their ideas are objective enough before complicated situations. For example, the third case of the play. The case revolves around the sexual assault of a guest in Diyun Hotel by a waiter. Through investigation, Lin Zhongshuo found that behind it was a "rape performance" made by his competitor Fang Li and Yizhuang Hotel. His assistant tracked down the actress in this incident. The actress was upset because of the public opinion of the incident and thought of her ideal decision to be an actor. However, the actor in this incident would rather admit sexual assault than confess because the other party paid off his gambling debts.Considering that the incident has no room for change, in order to calm the crisis as soon as possible, Lin Zhongshuo and Diyun Hotel can only choose to bear the consequences of the incident, and the relevant responsible persons voluntarily resign and strengthen further rectification. Among them, the incident is not without a chance to make a comeback. Xu Wenwen wanted to reverse public opinion through interviews with actresses, but she chose to give up considering that the fate of an actress was ruined. Lin Zhongshuo’s assistant found evidence that Fang Li and Yizhuang Hotel joined forces, but this incident would affect her good friend’s ability to stand in the industry from now on, and Lin Zhongshuo also gave up. In this incident, human nature is facing many tests, and finally it can only seek a compromise balance. The proposition left to the public is that if public opinion is more rational, there may be better choices. "This drama is a panoramic observation of social events from the perspective of crisis public relations industry, such as domestic violence, hotel safety accidents, lack of emotional education, cyber violence, etc., which is more or less connected with the social hotspots I usually pay attention to. We hope to guide the audience to look at and discuss these hot events rationally, get some insights, and make some changes in action. "As Huang Xiaoming said in an interview, changes in groups will give individuals more possibilities.

　　Third, the industry is related to industry values, and the ideals and beliefs of the workplace are tapped. The significance of the existence of industry drama is not limited to telling some dramatic stories, but should show the values and professional ideals that the industry should have and give everyone who works hard in ordinary posts a sense of identity. This is the energy that industry drama should have. This is also the reason why "Emergency Public Relations" is different from ordinary public relations dramas. The whole drama has always been committed to the transmission of industry values. At the beginning, the play put forward the meaning of public relations. "What’s the point of public relations if it only considers the interests of customers and doesn’t consider the public interests?" In the first incident, international airlines ignored the rights and interests of customers and blindly pursued interests. Facing this incident, reporter Xu Wenwen mentioned the issue of values in a conversation with Lin Zhongshuo. If everyone ignored the positive values for the benefit, what would the world be like? In the end, due to the high profile and interest-oriented values of international aviation, Lin Zhongshuo gave up this customer, and also guided Xu Wenwen to attack international aviation from the perspective of monopoly, and finally made it withdraw from the Asia-Pacific market. In the second case, the corporate wolf culture was criticized for overemploying people. General manager Hua made no apologies for the dismissal of middle-aged employees, and even accused the employees’ families of extortion after their death from cancer, which made public opinion stunned. Lin Zhongshuo tried his best after the notice of termination was issued by General Manager Hua, and finally persuaded him to withdraw the charges against his family members by showing General Manager Hua that it was not easy for middle-aged employees to take care of their relatives.All this has long gone beyond the scope of public relations, but this is the humanistic care that public relations people should have. As the opposite of the drama’s values, Fang Li has dealt a fatal blow to many enterprises through unfair competition by unscrupulous means for profit, but he has sold clients’ stocks through securities lending and illegally made profits. Therefore, both his father-in-law and his former boss look down on him. His existence highlights the value of people like Lin Zhongshuo, and further emphasizes the importance of a sense of justice and responsibility in the workplace. I believe that with the development of the plot, he will also be reviled.

　　360 lines, all lines are wonderful. I believe that with the breaking of high-quality industry dramas such as Emergency Public Relations, more creators will be awed by the creation of industry dramas, respect the ordinary persistence of everyone in the workplace, show every effort behind success, and light a beam of light for those who are struggling silently.

　　Cctv news(Reporter Xu Hui) Recently, a netizen in Gaoyi County, Shijiazhuang City, Hebei Province released a video, saying that the yield of 280 mu of wheat he planted was reduced or even completely lost, which was suspected to be related to the use of pesticides by a company before planting sweet potatoes. According to "Gaoyi released" WeChat WeChat official account news, on June 3, Gaoyi County Agriculture and Rural Bureau released "Gaoyi County’s information bulletin about" a company planted sweet potatoes in Gaoyi, causing no wheat harvest ".

　　According to the report, on May 29, a video of "A company planted sweet potatoes in Gaochun, causing no wheat harvest" was spread on the Internet. The Gaoyi county government attached great importance to this and instructed the county agricultural and rural bureau to invite experts from the agricultural industry in Hebei Province to form an expert group to conduct investigation and verification quickly. The survey results are hereby notified as follows:

　　1. According to the field survey, among the 1,500 mu of wheat, 1,240 mu is growing normally, and 260 mu is growing poorly, among which 100 mu is dwarfed and dotted without ears. According to the yield analysis of the plots with poor growth by the expert group, the area with dwarf plants and no spikes in patches is 194.74kg/ mu, while the other areas are 326.46 kg/ mu. Reasons for low yield: in some areas, the sand layer below 45cm is the whole body, which leaks water and fertilizer, and the ability of water and fertilizer conservation is poor; Extensive field management and insufficient water and fertilizer supply; The measured plot plants are dwarfed, and their growth is inhibited.

　　2. Samples were taken from the wheat with poor growth and the dried sweet potatoes stored in farmers’ homes, and Hebei Taistin Testing Technology Service Co., Ltd. was entrusted to detect pesticide residues. The results showed that all the samples submitted met the requirements of GB2763-2019 "Maximum Residue Limits of Pesticides in Food".

　　3. After visiting and investigating villagers and sheep farmers nearby, no sheep died or had any adverse reactions after eating sweet potato leaves, and the village committee did not receive any relevant reports.

　　4. The soil pesticide residues in plots with obvious dwarfing and growth inhibition have been sampled by the Agricultural Products Quality and Safety Supervision Bureau of Hebei Provincial Department of Agriculture and Rural Affairs, and are being tested, and the results will be announced to the public in time.

　　Cctv newsIn Tongzi County, Zunyi City, Guizhou Province, there is such a rural teacher. In the past thirty years, he has made unremitting efforts to raise money for poor local students. Thanks to his efforts, none of the local poor students dropped out of school because of family financial difficulties. Up to now, he has helped thousands of poor students.

　　This is Chloe Wang, a caring person in Zhejiang, and cost of living allowance, who gave this (child) subsidy. This is 400 yuan in May.

　　At present, the person who is handing over the donation from caring people to Zhou Xiaoqiang, a villager in Shuihe Village, Jiuba Town, Tongzi County, is called Huang Jinlong. Zhou Xiaoqiang is an accurate poverty alleviation household in the village. There are four people in the family. His eyes and face are sick, his wife is mentally handicapped, and his elderly mother fell to the cervical vertebra a few years ago. All three adults are on subsistence allowances, and the remaining one is a child who just attended kindergarten. Due to the difficulties of life, Huang Jinlong helped to contact a caring person in Zhejiang and began to support his family in December last year.

　　Villager Zhou Xiaoqiang:It’s difficult for little kids to go to school. We need this money every half semester. Teacher Huang needs caring people to help us, so it’s better. I really want to thank him and Mr. Huang for finding caring people to help us.

　　It is understood that this year is the 30th year for Huang Jinlong to raise money for poor local students.

　　In 1988, Mr Huang Jinlong began to help poor students for the first time. At that time, his monthly salary was two or three hundred yuan, and every year he had to pay several thousand yuan in tuition for poor students. Sometimes even his salary is not deductible. Although his family understood and supported him after his persuasion, after several years, Mr. Huang felt that this was not a long-term solution.

Jinlong Huang

　　Jinlong HuangIn 1988, I did it alone. Later, there were too many poor students. I thought that one person’s strength was too thin, so I thought of foreign aid and let more caring people lend a helping hand.

　　Running around for half your life is only for one and you can’t be less.

　　Since 1991, while teaching, Huang Jinlong has officially started the road of asking for foreign aid. And there is only one belief in his heart: no less for one.

　　With the information of poor students from his own field survey, Huang Jinlong asked around where there were good people who were willing to help them go to school. After finding individuals, Huang Jinlong began to look for unit funding.

　　Jinlong HuangSometimes the door is closed, but there are still many good people in the world, and many people lend a helping hand.

　　In order to make his love action open and transparent, from the very beginning, he always sought one-on-one support from caring people or organizations for poor students, leaving contact information with each other. Except for a few poor families who don’t withdraw money or are handed over by their loved ones at their request, most of the subsidies are directly paid to the bank cards of poor students or their parents.

　　Funded student Xu MeimeiWhen I first entered the first year of high school, Mr. Huang began to support me (contact caring people). I am very grateful to Mr. Huang for helping me.

　　Supported student Yao ZhengchaoSometimes I feel that parents and relatives help us because of blood relationship, which seems to be an obligation, but in fact, these caring people who help me, whether they are sisters or aunts, I feel that their hearts are particularly touching me. Especially those like Mr. Huang, have been doing it all the time.

　　In 2006, Huang Jinlong retired as a teacher of Pujia Primary School in Jiuba Town, Tongzi County. However, the search for caring people for poor students has not stopped.

　　After 30 years’ continuous efforts in Huang Jinlong, he connected more than 1,000 poor students with caring people and organizations, and raised more than 1.5 million yuan in total, which enabled them to successfully complete their studies.

Bi Changhe, Principal of Pujia Primary School in Jiuba Town, Tongzi County

　　Bi Changhe, Principal of Pujia Primary School in Jiuba Town, Tongzi CountyWith his help, there is almost no such situation that you can’t afford to read books because of family poverty. Our students are 100% in school. None of them dropped out of school because of poverty.

　　Jinlong HuangI am happy as soon as they are well, because they can stand out and change their destiny with knowledge. As long as they can finish their studies, study hard and go to work, my heart will be put down. Of course I’m happy.

Special feature of 1905 film network With the coming of summer vacation, domestic movies have once again set off a sea fever. On July 9th, the film directed by Japan was released, which was well received by local audiences. On the same day, the theme film was released in cinemas in Britain, Ireland and the United Arab Emirates. On July 16th,, starring in the word-of-mouth masterpiece, will also land in the Japanese cinema market.

Prior to this, many important commercial blockbusters have been shown overseas. It has become a trend for domestic film and television works to go to sea.

"We need more movies to go out and tell in the world language, which may be more acceptable to the world when we go out." At the main forum for the opening of the 24th Shanghai International Film Festival in Golden Goblet Awards, the president of Wanda Culture Group said so. The "world language" here refers not only to the universal values that are easy to understand, but also to the translation of texts when in Rome.

Excellent translation can often add luster to film and television works and overcome the cognitive differences brought by different cultures to the greatest extent. On the other hand, it may become one of the important reasons why a masterpiece is not acclimatized. With the increasing demand for "going out", the competition in the domestic translation industry has become fierce.

The competition between old and new "players" is fierce.　

Domestic film and television dramas have been at sea for a long time.In 2016, in order to encourage more China films to go global, the National Committee for the Management of Special Funds for the Development of Film Industry decided to reward domestic films whose box office income in overseas markets reached more than 1 million yuan. In 2017, China International Television Corporation initiated the establishment of "Film and Television Culture Import and Export Enterprise Collaboration" to help more film and television works go out to sea. Encouraged by various policies, domestic film and television works collectively accelerated to the sea.

In this context, many professional translation companies, such as Oracle bones and bones, vivid language association and so on, began to enter the film and television translation industry. When new and old players get together, the competition will escalate.

"At present, the industry should be in a white-hot stage of competition, which is very market-oriented. The scattered competition pattern for many years has undergone a trend change. With the accumulation of resources, production and organizational capabilities, the mature team that has passed the test has stood still. " Jiang Zheng, CEO of Jiaguyi (Beijing) Translation Co., Ltd., admitted in an interview with 1905 Film Network that the fierce competition in the industry far exceeds the imagination of the outside world. Previously, the company had participated in the translation of Chinese and foreign films.

According to enterprise survey data, there are 95 related enterprises whose current business scope includes "film and television translation/script translation/film translation/TV translation". Among them, 69 companies are in business and exist. In the 10 years since 2011, the number of registered enterprises has generally fluctuated and declined. In 2011, there was only one new registered enterprise, and it increased significantly in 2018, reaching 27. In 2019 and 2020, the number of registrations was 8 and 3 respectively. In the first half of 2021, a related enterprise was added.

In addition to local enterprises, film and television translation companies have to face competition from foreign teams. What kind of translation company is more likely to win in the competition? "If it’s a hard standard, first of all, we prefer companies with experience in Chinese translation, because its language and expression will be more accurate. In addition, according to the budget and release schedule, we will choose whether to find a foreign team or a domestic team for translation. " He Yuan, the head of the distribution business of the international distribution department of Chinese film industry, gave his own experience. The company has participated in the overseas distribution of domestic blockbusters such as The Wandering Earth and A Writer’s Odyssey, which made her know more about the selection criteria of translation companies.

At present, some domestic film and television translation companies have begun to set up translation bases overseas, and the service scope is showing the trend of global coverage. In the future, the translation work related to the overseas distribution of domestic films will be more convenient and fast.

"Language" is rare.

For domestic film and television dramas, the translation company will provide one-stop packaging service of "translation+dubbing+subtitles".

This kind of packaging service is usually charged according to the duration. The price per minute ranges from hundreds to thousands of yuan, and the works must meet the broadcasting standards of the corresponding media in the landing country. For a 90-minute domestic film, the cost of translation usually ranges from tens of thousands to hundreds of thousands of yuan. In the process of translation, compared with major languages such as English, Spanish, French, Arabic and Russian, the cost of small languages such as Thai and Malay is higher.

"As far as languages are concerned, based on the same translation standards, because there are more companies that translate English, the price is relatively cheap. Some uncommon, such as some languages in northern Europe, will be relatively more expensive. " He Yuan believes that the charging logic is that the rarer the language, the scarcer the translation resources, and the charging is naturally relatively high. In addition to the scarcity of language itself, the types of film and television content (animation, drama, film) and the resources of the dubbing company itself will affect the price.

In terms of dubbing, large domestic translation companies usually hire professional actors from the country where the distribution is located to dub, and each person has a corner. The addition of professional actors will also increase the overall translation cost. Some irresponsible small translation companies, sometimes under the pressure of cost, may employ local students to dub, and one person with multiple angles and low-quality output. In the process of practice, translation companies sometimes need to do as the Romans do, so as to overcome the barriers of understanding caused by cultural differences.

"The lines are mainly presented in the form of dialogue, so the screenwriter will design some slang and idioms for the characters as lines in order to express the characters and plots concisely, vividly and vividly. When the company encounters such lines, the principle is to restore the meaning of these slang and idioms as much as possible, or to translate them by loan or free, and the most taboo is to use’ word interpretation’ translation. " Jiang Zheng believes that when in Rome, do as the Romans do is not a rigid literal translation, but a comprehensive plot and object, smooth and silent transformation.

For example, if the idiom Zhuge Liang is translated literally, foreign audiences will be at a loss. And translated into English slang "It’s easy to be wise after the event", foreign audiences will understand. For another example, in the foreign film "love me love my dog", Chinese suddenly understood by borrowing the Chinese idiom "Love my dog".

Domestic overseas distribution When doing overseas new media distribution, subtitle translation sometimes takes hearing-impaired audiences into account.

"Because when they are watching movies, it is difficult for them to get information such as background sound, such as the tone of the speaker, whether he is crying or laughing, etc., and we need to add this information to the subtitles when we translate." He Yuan revealed this. Translation should not only do as the Romans do, but also be people-oriented

Overseas simultaneous release gradually normalized.

In recent years, during important schedules, overseas Chinese in some areas can watch domestic blockbusters simultaneously for the first time. For example, films such as The Wandering Earth and A Writer’s Odyssey in the Spring Festival and My People，My Country in the National Day were released overseas simultaneously.

Among them, the A Writer’s Odyssey for the Spring Festival in 2021 was released in other regions except Chinese mainland, and also dubbed in English, Russian, German, Italian, Thai and other languages, and will continue to arrange translation work in other languages including French in the future.

At the beginning of the project, the relevant translation and distribution work were synchronized or even carried out in advance. The sooner the relevant companies enter the overseas distribution stage, the more they can cooperate with the film side, formulate a more detailed overall distribution plan, and the simultaneous distribution will be smoother.

According to past experience, domestic film and television dramas are popular in Southeast Asia and countries along the Belt and Road."Because of the success of the grand strategy of the Belt and Road construction, the demand for film and television content in China has increased in its neighboring countries, and the excellent film and television content in China has gone out, which is also a boost to the economic construction of the Belt and Road to some extent." Jiang Zheng’s outspoken cultural exchange with a long history has become the main reason for the popularity of domestic film and television dramas in the above areas.

In the eyes of the industry, Southeast Asia is a traditional region and market for the export of domestic film and television dramas, and cultural familiarity is a natural advantage. Whether the works can be broadcasted, whether the content theme can resonate with the audience in the landing country is the key.In the future, what outstanding domestic film and television works will be released overseas?summermovie seasonHeatedChinese DoctorsWaiting for the film, maybe it is already on the way to the sea.

　　The third volume of The Supreme Leader’s Talks on Governing the Country is the latest textbook that fully reflects the great practice of the General Secretary of the Supreme Leader in leading the whole party and the people of all ethnic groups to overcome difficulties and forge ahead since the 19th National Congress of the Communist Party of China. It is the latest textbook to arm the whole party, educate the people and promote the work with Socialism with Chinese characteristics Thought of the Supreme Leader in the new era. It is the latest textbook for our party to keep in mind its mission, unite and lead the people to create a happier and better life, and it is the latest textbook to seek common ground for the world and promote the construction of a community of human destiny.

　　Since the publication of this important book, it has aroused strong repercussions among party member, cadres and the masses, and quickly set off a learning craze.

　　Today, Note Jun will study with you the fifth topic of the book, "Decisively Building a Well-off Society in an All-round Way and Decisively Fighting Poverty".

　　This year is the final year of decisive battle against poverty and building a well-off society in an all-round way. The theme of the fifth topic in the third volume of The Supreme Leader’s Talk on Governing the Country is "Decisive Battle", which clearly points out the great significance of tackling poverty in winning the battle to build a well-off society in an all-round way, comprehensively expounds the main practices and major achievements of China’s fight against poverty, and systematically summarizes the valuable experience accumulated in the great practice of tackling poverty.

　　In this topic, four important works of General Secretary of the Supreme Leader were compiled and selected:

　　"Complete all the tasks of winning the battle and building a well-off society in an all-round way" (October 25, 2017)

　　Writing a new chapter in the history of human anti-poverty (February 12, 2018)

　　"Fighting poverty in an all-round way" (February 12, 2018)

　　"Focus on solving the outstanding problems of" two guarantees and three guarantees "(April 16, 2019)

　　The first article: "Complete all the tasks of winning the battle and building a well-off society in an all-round way"

　　This important article is part of the speech made by General Secretary of the Supreme Leader at the First Plenary Session of the 19th CPC Central Committee.

　　Regarding the comprehensive completion of the tasks of winning the battle and building a well-off society in an all-round way, the general secretary pointed out that the 19 th National Congress of the Communist Party of China further clarified our party’s commitment to building a well-off society in an all-round way as scheduled. The general secretary has repeatedly emphasized this on different occasions, pointing out that building a well-off society in an all-round way is our solemn commitment to the people of the whole country, which must be realized and fully realized.

　　In this important article, the general secretary profoundly analyzed the tasks in the decisive stage of the decisive battle:

　　From the time point of view, more than three years is not a long time, which is fleeting, time is pressing and time waits for no one.

　　From the requirements, to build a well-off society in an all-round way, it is necessary to be solid and not mixed with any water in order to be recognized by the people and stand the test of history.

　　From the perspective of tasks, there are still many difficulties to be overcome in grasping key points, filling shortcomings and strong and weak items. In particular, we must resolutely fight hard to prevent and resolve major risks, accurately get rid of poverty and prevent pollution.

　　To accomplish extraordinary things, you must have extraordinary spirit and action. The decisive battle is the charge, which is the general mobilization. General secretary’s request:

　　All Party comrades must complete all tasks in accordance with the arrangements made by the 19th National Congress of the Communist Party of China for economic construction, political construction, cultural construction, social construction and ecological civilization construction, so as to ensure that a well-off society will be built in an all-round way as scheduled, and on this basis, take advantage of the situation and start a new journey of building a socialist modern country in an all-round way.

　　This important article was published in the first issue of Qiushi in 2018. Click to read: Speech at the First Plenary Session of the 19th CPC Central Committee.　　

　　On October 25th, 2017, the first plenary session of the 19th Central Committee of communist party, China was held in the Great Hall of the People. General Secretary of the Supreme Leader presided over the meeting and made an important speech. Xinhua News Agency reporter Liu Weibing/photo

　　Chapter Two: Writing a New Chapter in the History of Human Anti-poverty

　　This important article is part of the speech made by the Supreme Leader General Secretary at the symposium on fighting poverty with precision.This paper profoundly discusses the decisive progress made in tackling poverty in China when the speech was delivered, summarizes the great achievements made since the 18th National Congress of the Communist Party of China from four aspects, and summarizes the valuable experience accumulated in tackling poverty from six aspects.

　　First of all, judging from the progress and achievements, the strength, scale and influence of tackling poverty are unprecedented, and decisive progress has been made, which has significantly improved the production and living conditions of poor areas and poor people and written a new chapter in the history of human anti-poverty:

　　First, it has created the best achievements in the history of poverty reduction in China;

　　Second, it has accelerated the development of poverty-stricken areas;

　　The third is to build a strong synergy for poverty alleviation in the whole society;

　　Fourthly, the system of poverty alleviation with China characteristics has been established.

　　2020年4月21日，中共中央总书记、国家主席、中央军委主席最高领袖来到陕西省安康市平利县老县镇，在茶园考察脱贫攻坚情况。（燕雁/摄）“五级书记”同框的照片刷屏。画面中，最高领袖总书记面带微笑，走向正在工作的茶农们，身旁是陕西省委书记、安康市委书记、平利县委书记、蒋家坪村支书。

　　其次，从经验看，主要有以下几点：

　　根本：坚持党的领导，强化组织保证——必须坚持发挥各级党委总揽全局、协调各方的作用，落实脱贫攻坚一把手负责制，省市县乡村五级书记一起抓，为脱贫攻坚提供坚强政治保证。

　　要义：坚持精准方略，提高脱贫实效——必须坚持精准扶贫、精准脱贫，坚持扶持对象精准、项目安排精准、资金使用精准、措施到户精准、因村派人（第一书记）精准、脱贫成效精准等“六个精准”，解决好扶持谁、谁来扶、怎么扶、如何退问题。

　　保障：坚持加大投入，强化资金支持——必须坚持发挥政府投入主体和主导作用，增加金融资金对脱贫攻坚的投放，发挥资本市场支持贫困地区发展作用，吸引社会资金广泛参与脱贫攻坚，形成脱贫攻坚资金多渠道、多样化投入。

　　Join forces: adhere to social mobilization and unite all forces — — We must give full play to the role of the government and society, build a large-scale poverty alleviation pattern in which special poverty alleviation, industry poverty alleviation and social poverty alleviation complement each other, mobilize the enthusiasm of all parties, lead the market and society to work together, and form a pattern in which the whole society participates in poverty alleviation.

　　Essentials: Insist on strict requirements and promote practical work — — We must adhere to the requirements of strictly administering the Party in an all-round way throughout the whole process and all links of poverty alleviation, and implement regular inspections and the most stringent assessment to ensure that the poverty alleviation process is solid and the poverty alleviation results are true, so that the effectiveness of poverty alleviation can stand the test of practice and history.

　　Foundation: adhere to the mass subject and stimulate endogenous motivation — — We must persist in relying on the people, fully mobilize the enthusiasm, initiative and creativity of the poor people, adhere to the combination of poverty alleviation, ambition and wisdom, correctly handle the relationship between external assistance and the poor people’s own efforts, cultivate the poor people’s awareness of relying on self-reliance to get rid of poverty and get rich, cultivate the poor people’s skills in developing production and working and doing business, organize, guide and support the poor people to get rid of poverty and get rich with their own hard work, and support them with the endogenous motivation of the people.

　　These "six persistences" have profoundly answered major theoretical and practical questions such as "what", "what to do" and "how to do it", which is an important content of the important exposition of the Supreme Leader’s General Secretary on poverty alleviation, an important part of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and a fundamental follow-up to win the battle against poverty with precision.

　　On the occasion of the Lunar New Year, the traditional festival of the Chinese nation, General Secretary of the Supreme Leader came to Sichuan for investigation and investigation, visited and sympathized with cadres and masses of all ethnic groups, and extended good New Year wishes to people of all ethnic groups throughout the country. This is the morning of February 11th, 2018, when General Secretary of the Supreme Leader visited Jihao, a poor household in Sanhe Village, Sanchahe Township, Zhaojue County, Liangshan Yi Autonomous Prefecture. Xinhua News Agency reporter Ju Peng/photo

　　Chapter III: "Fighting Poverty in an All-round Way"

　　This important article is also part of the speech made by General Secretary of the Supreme Leader at the symposium on fighting against poverty with precision. Proceeding from the overall arrangements made by the 19th National Congress of the Communist Party of China, the General Secretary made clear eight priorities for the fight against poverty in the next three years:

　　In strengthening organizational leadership, it is emphasized that "party and government cadres at all levels, especially the top leaders, must strengthen their political responsibility and responsibility, and take a high sense of historical mission as their own hands";

　　In adhering to the target standard, it is emphasized that "the poverty alleviation standard is to realize the poverty-stricken population stably ‘ Two guarantees and three guarantees ’ The main indicators of basic public services in poverty-stricken areas are close to the national average ";

　　In strengthening the system and mechanism, it is emphasized that "the management system of central planning, overall responsibility of provinces and implementation by cities and counties should be implemented";

　　In firmly grasping the accuracy, it emphasizes that "the establishment of the file should continue to be improved" and "the precise policy should be further promoted";

　　In improving fund management, it emphasizes "helping the poor through sunshine and honesty" and "improving the efficiency and effectiveness of use";

　　In strengthening the construction of work style, it emphasizes "adhering to problem orientation" and "establishing long-term mechanism";

　　In organizing cadre rotation training, it emphasizes "focusing on the study and training of poverty alleviation cadres at all levels";

　　In terms of stimulating endogenous motivation, it emphasizes "strengthening the combination of poverty alleviation with supporting ambition and wisdom" and "improving the way of helping".

　　Practice since the 19th National Congress of the Communist Party of China has proved that the implementation of these "eight requirements" is a "decisive strategy" for both the present and the long term. To achieve the goal of poverty alleviation as scheduled, time waits for no one, and the task waits for no one. We must resolutely implement the important instructions of the Supreme Leader General Secretary, and pay close attention to it to ensure the final victory.

　　The full text of the speech, including the above two important articles, was published in the ninth issue of Qiushi in 2020. Click to read: Speech at the Symposium on Fighting Poverty with Precision.

　　From June 21 to 23, 2017, General Secretary of the Supreme Leader visited Shanxi. On the afternoon of June 21st, the Supreme Leader visited Wang Sannv, a poor household, in Zhaojiawa Village, kelan county, Xinzhou City. Xinhua News Agency reporter Pang Xinglei/photo

　　The fourth chapter: "Focus on solving the outstanding problem of" two worries and three guarantees "

　　Qiyue Mountain in Chongqing is mountainous and lush, and there is a beautiful village embedded in the mountains — — Huaxi Village, Shizhu Tujia Autonomous County.

　　On April 15, 2019, General Secretary of the Supreme Leader set off from Beijing early in the morning, flew, changed trains and changed buses, and came here across Wanshui, Qian Shan, to learn about the progress of poverty alleviation on the spot and whether the "two worries and three guarantees" really landed.

　　The new look of Huaxi village made the general secretary very pleased: "I have a bottom in my heart after seeing such a village."On the 16th, General Secretary of the Supreme Leader presided over a symposium to solve the outstanding problems of "two worries and three guarantees"..

　　This important article is part of the speech at this symposium. The general secretary thoroughly expounded the outstanding problems and solutions of the "two guarantees and three guarantees", which provided scientific guidance for ensuring a comprehensive victory in the fight against poverty as scheduled.

　　Judging from the situation at that time, what are the outstanding problems in China’s "two guarantees and three guarantees"?General Secretary of the Supreme Leader clearly pointed out: "On the whole, ‘ Two worries ’ Basically solved, ‘ Three guarantees ’ There are still many weak links. " We should be soberly aware that some poor people still face some difficulties and problems in compulsory education, basic medical care, housing safety and drinking water safety.

　　How to solve these outstanding problems and weak links?General Secretary of the Supreme Leader stressed that all regions and departments should attach great importance to it, unify their thinking and do a good job in implementation. Strengthen the party’s leadership, adhere to the system and mechanism of "overall planning by the central government, overall responsibility by the provinces, and implementation by cities and counties", and the leading group for poverty alleviation and development of the State Council, relevant departments, provinces, autonomous regions, municipalities and grassroots cities and counties should perform their duties and work together to solve problems; Find out the base of the problem of "two guarantees and three guarantees", clarify the timetable and road map, and check the leaks and fill the gaps one by one from village to village to ensure the quality of poverty alleviation; Adhere to the current poverty alleviation standards, neither raising nor lowering, and if they obviously exceed the standards, they should be corrected realistically, and at the same time, the continuity and stability of policies should be maintained to prevent "turning over sesame seeds."

　　What are the standards of "three guarantees" and drinking water safety?In this regard, the General Secretary of the Supreme Leader has repeatedly made a clear definition, and we must accurately understand and grasp it.

　　The realization of compulsory education is guaranteed, mainly to ensure that children from poor families can receive nine-year compulsory education, and they can afford to go to school;

　　To ensure basic medical care, it is mainly to ensure the basic medical needs of the poor, to ensure that the poor can get timely diagnosis and treatment of common diseases and chronic diseases, and to ensure the basic life of the seriously ill and seriously ill;

　　To achieve housing security, it is mainly to ensure the housing security of the poor and not to live in dangerous houses;

　　To ensure the safety of drinking water for the poor, it is mainly to ensure that the poor drink safe water and the drinking water safety meets the local rural drinking water safety evaluation standards.

　　Of course, the specific situation varies widely in different places, so we should grasp it in light of the actual situation, do our best and do what we can, and do not make a one-size-fits-all approach or make a commitment that is divorced from reality.

　　The full text of this important speech was published in the 16th issue of Qiushi in 2019. Click to read: Speech at the Symposium on Solving the Outstanding Problems of "Two Worries and Three Guarantees"

　　On the afternoon of April 15, 2019, General Secretary of the Supreme Leader visited Tan Deng’s family in Huaxi Village, Zhongyi Township, Shizhu Tujia Autonomous County. Xinhua News Agency reporter Liu Bin/photo

　　In 2020, under China’s current standards, it is the bottom line task of building a well-off society in an all-round way, and it is also the top priority in the mind of the Supreme Leader General Secretary.

　　In Yan ‘an and Guiyang in 2015, Yinchuan in 2016, Taiyuan in 2017, Chengdu in 2018, Chongqing in 2019, and Beijing in 2020, General Secretary of the Supreme Leader presided over seven inter-provincial symposiums, delivered important speeches and made strategic arrangements to guide China’s poverty alleviation work to make decisive progress and historic achievements.

　　It is of great theoretical and practical significance for us to thoroughly study the fifth topic of Volume III of The Supreme Leader’s Talks on Governing the Country and further understand and grasp the important exposition of General Secretary of the Supreme Leader on "Building a Well-off Society in an All-round Way and Fighting against Poverty" for us to resolutely win the battle against poverty in an all-round way and successfully realize the goal of "two hundred years" and the Chinese dream of the great rejuvenation of the Chinese nation as scheduled.

　　"Winning the battle against poverty as scheduled, the problem of absolute poverty that has existed for thousands of years in the Chinese nation will be solved historically in the hands of our generation. This is the great fortune of our life. Let us work together to accomplish this great cause of great significance to the Chinese nation and the whole mankind. " "As long as the whole party and the people of all ethnic groups in Qi Xin work together and struggle tenaciously, the fight against poverty will surely win." Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, the people of China will be able to write the most magnificent epic in the history of human anti-poverty!

　　Further reading: "Around a theme, the General Secretary presided over 7 symposiums! 》

　　Source: Learning while Learning Studio

　　Planning: Liu Mingmei, Han Chen and Li Danhua

　　Audit: Song Weiqiang

　　Producer: Ma Jianhui

　　On June 7, the national college entrance examination kicked off, and the first Chinese test question caused heated discussion.

　　An Analysis of The Paper’s Obtaining Authority from the Examination Center of the Ministry of Education.

　　The relevant person in charge of the Examination Center of the Ministry of Education said that in 2019, the Chinese proposition of the college entrance examination fully implemented the party’s education policy and the spirit of the National Education Conference, promoted the reform of the college entrance examination content based on the evaluation system of the college entrance examination, systematically implemented the fundamental task of educating people in Lide, and systematically promoted the all-round cultivation of morality, intelligence, beauty and labor, which fully reflected the orientation and pursuit of the college entrance examination language as a literate person and comprehensively educating people.

　　"The test questions take moral education as the soul, actively respond to the major themes of the times, show the patriotic spirit and continuous struggle of China youth in the past 100 years of the May Fourth Movement, highlight the brilliant achievements of the founding of New China in the past 70 years, and explore the profound connotation of Lide Shuren in the new era; Based on intellectual education, the test questions continue to deepen the reform of the content of the college entrance examination in the new era, accurately implement the evaluation system of the college entrance examination, closely connect with the curriculum standards of senior high schools, be close to students’ real life and cognitive reality, and actively explore the aspects of increasing knowledge, paying attention to ability examination, highlighting application orientation and highlighting situational design; The test questions help the education of physical beauty and labor, carefully extract the materials, and scientifically reflect the comprehensive education concept of quality education. " The above-mentioned person in charge said that in 2019, there were 8 sets of test papers in the National College Entrance Examination Language Department, including 3 sets in the unified system of the Examination Center of the Ministry of Education and 5 sets in Beijing, Tianjin, Shanghai, Jiangsu and Zhejiang provinces, all of which maintained high quality and reasonable difficulty.

　　First, adhere to the orientation of moral education and cultivate socialist builders and successors.

　　Based on the evaluation system of college entrance examination in 2019, the Chinese proposition of college entrance examination adheres to the value orientation of cultivating people by virtue, combines the characteristics of Chinese subject, scientifically designs the proposition, cultivates the feelings of home and country, advocates moral cultivation, tells the story of struggle, guides the candidates to inherit the patriotic spirit, continues the struggle of the times, and composes the song of China youth’s endeavor in the new era.

　　1. Cultivate the feelings of home and country, and cultivate a dream-seeking child.

　　Patriotism is the core of our national spirit. Since the May 4th Movement, the history books of China youth’s century-long struggle have written countless patriotic youths’ youthful demeanor. The Chinese proposition of the 2019 college entrance examination gives full play to the characteristics of the Chinese subject, vividly presents the profound feelings of home and country in the examination questions in a way close to reality and candidates, creates a context with rich characteristics of the times and youthful colors, and highlights the educational function of the college entrance examination. For example, the national volume II composition test "Youth meets the stick, and a strong country has me":

　　In 1919, when the nation was in danger, young students in China set off a great patriotic revolutionary movement that was completely anti-imperialist and anti-feudal. In 1949, Chinese stood up! Young people in New China devote themselves to the new journey of motherland construction. In 1979, the "spring of science" was full of vitality, and students were eager to serve the country and merged into the torrent of reform and opening up. In 2019, the young China triumphed, and the young people in the new era bravely took the baton and swore that "a strong country has me". In 2049, the Chinese nation achieved great rejuvenation, and China youth continued to struggle … …

　　Please choose one of the following tasks to finish your writing as a young student party.

　　(1) on May 4, 1919, the speech at the student rally.

　　(2) on October 1, 1949, after attending the founding ceremony celebration parade, I wrote a letter to my family.

　　On September 15th, 1979, I wrote a letter to my classmates after attending the opening ceremony of freshmen.

　　4 On April 30, 2019, I watched the "100th Anniversary of the May 4th Movement".

　　⑤ On September 30th, 2049, I wrote a National Day condolence letter to a "century-old China meritorious figure".

　　The examination questions spread out a specific historical time and space from the beginning of the new-democratic revolution (1919) to the great rejuvenation of the Chinese nation (2049), from which five landmark historical nodes were carefully selected: the May 4th Movement, the founding of New China, the reform and opening up, the 100-year anniversary of the May 4th Movement and the 100-year anniversary of the founding of New China, highlighting their respective themes of the times and enlightening candidates to deeply understand that the Chinese nation stood up, became rich and strengthened, and achieved great rejuvenation. Deeply feel the history that China youth share the same breath and destiny with the motherland and the nation, and realize their own values in the great cause of creating a youthful China and realizing national rejuvenation, strengthen their ideals and beliefs, enhance their four self-confidences, and cultivate their feelings of home and country. There are five identities in the writing task, which are intended to guide candidates to experience history as participants, think about the future, encourage them to continue their struggle consciously, bravely shoulder heavy burdens, overcome difficulties and take risks, bravely stand at the forefront of the times, strive to be pioneers of the times, integrate personal ideal pursuit with the development of the country and the nation, and let youth shine more brightly in their dedication to the motherland, the people, the nation and mankind. Taking "patriotic feelings" as the theme, Tianjin Juan’s composition chooses three materials from Fang Zhimin, Tao Xingzhi and Huang Danian to express their firm belief in the bright future of the motherland, their personal responsibility to the country and the nation, and their outlook on life and values dedicated to the historical development of mankind. The theme of the proposition is distinct, which enlightens candidates to understand the connotation of patriotism and deeply think about the relationship between individuals and countries, nations and mankind.Feel the great significance of ideals and beliefs to lead the young people in the new era to continue their struggle. The Beijing essay test "Color of 2019" guides candidates to put their personal growth in the historical process of national development under the grand background of the development of the times, and stimulates candidates’ sense of responsibility and mission in the times.

　　2. Strengthen moral cultivation and create a pioneer of the times.

　　To cultivate people by virtue and forge a pioneer in socialist construction, we must accurately convey core values and strengthen students’ moral cultivation education. The Chinese proposition of college entrance examination in 2019 fully explores the connotation of excellent moral culture from the aspects of material selection and topic setting, and effectively exerts the infiltration function of excellent culture and the demonstration function of role models, which plays a subtle guiding role in the moral cultivation of candidates and teenagers.

　　Absorb the essence of thought, and excellent culture infiltrates people. The problem of dictating famous sentences in Volume I of the country requires that Fan Zhongyan’s "The Fisherman’s Pride (Stuffing the Scenery of Qiu Lai)" dictate that "a glass of turbid wine leads to Wan Li, but Yan Ran has not lost his mind", which expresses his dedication to defending the country and sacrificing himself. The dictation question in Volume III of the country requires that "the three armed forces can win the handsome position, but ordinary men can’t win the ambition" in The Analects of Confucius, which indicates that teenagers should have firm ideals and indomitable will. The reading of the second volume of ancient poems in China is based on Du Xunhe’s "Vowing for Assistant Minister Chang Pei" in the Tang Dynasty, which expresses the poet’s character of being upright, neither humble nor supercilious, and being noble and noble in Geng Jie. Mencius in the short answer material "Mencius on Teng Wengong" in Zhejiang Volume cares about society and worries about the world; Tang Xianzu, a classical Chinese reading material in Linchuan, Jiangsu Province, is honest and does not admire powerful people, and Xiang Jing, a classical Chinese reading material in Shanghai, loves the people and dares to take responsibility, all of which are examples of contemporary youth’s moral practice. Proposition gives full play to the infiltration function of excellent culture, and uses traditional excellent character to infect and influence students.

　　Advocate respecting teachers and attaching importance to teaching, and excellent moral character infects people. The essay question in the third volume of the country, "Drawing words outside the picture, teachers and students are affectionate", advocates respecting teachers and attaching importance to teaching, and guides students to practice their character. Choose a cartoon for the composition test, and draw closer to the educational theme through the introduction of specific situations, so that candidates can feel the friendship between teachers and students and the emotional temperature, and at the same time have a strong resonance. The teacher’s expression and words in the cartoon are full of expectation and hope, attachment and regret for the graduating students. Candidates can interpret the teacher’s love, expectation and blessing for the students, and understand the teacher’s dedication, gardener’s character and sense of responsibility. The moral demonstration of teachers as role models will leave a deep imprint on the students’ growth process.

　　3. Tell the story of struggle and inspire the young people to take over the baton.

　　Building China into a powerful socialist modernization country and realizing the great rejuvenation of the Chinese nation require generations of aspiring young people to continue their struggle. Injecting the spirit of hard work into the growth of teenagers, strengthening their footsteps and strengthening their spirit is an important part of Lide Shuren. By telling the story of struggle and carrying forward the spirit of struggle, the test questions guide candidates to establish a correct outlook on life, feel the historical mission and responsibility of young people in the new era, and encourage them to dare to take responsibility and struggle bravely to become the runner of the Chinese nation’s dream of rejuvenation.

　　Create a struggle situation and inspire the spirit of struggle. The essay question "Youth takes over the baton, and a strong country has me" in the second volume of the country, from the May 4th youth rising, to the young people in the new era bravely taking over the baton, and then to the national rejuvenation of China youth continuing to struggle, the main line of "struggle" runs through the historical process of the great rejuvenation of the whole Chinese nation. Driven by materials and tasks, create a real struggle situation, let candidates perceive the relationship between youth struggle and the historical process of modern and contemporary China, appreciate the value and significance of youth struggle spirit, positively guide candidates to enhance their sense of responsibility and inspire their struggle spirit. In the application problem of Shanghai Volume Accumulation, "Scholars have to be unyielding and have a long way to go" encourages young people to have the spirit of long-term struggle and hard struggle. Han Yu’s "Learn from Scholars and Fill the Sea with Stones" was selected as the appreciation topic of ancient poetry in Jiangsu Province. Through the story of filling the sea with Jingwei, the struggling spirit of firm belief, all-out efforts and hard work was praised. The setting of these topics is also to create a struggle situation and stimulate the enthusiasm of young people.

　　Tell the story of struggle and sharpen the character of struggle. The famous sentences in Volume I of the country silently wrote the words "which was broken once by an earthquake and there were brave men lost, and then the ladder and stone stacks are linked" in Li Bai’s Difficult Road to Shu, which implied the legendary struggle story of "Five Ding Kai Shan". Reading three articles in classical Chinese in the national volume shows the deeds of three ancient reformers, Jia Yi, Shang Yang and Wu Qi. Their spirit of forging ahead and daring to reform had a great influence on the specific historical period in ancient China. Lu Xun’s "Managing Water" is selected as the reading material for the first volume of literary texts in China. Dayu and his entourage portrayed in the novel are the true portrayal of the doers and strugglers who "work hard and work hard". The proposition setting is also intended to guide candidates to think about "the backbone of China" and further strengthen the image of the struggler.

　　Feel the joy of struggle and enhance the sense of struggle. The second volume of practical texts in China is read from the editorial of People’s Daily in 1954, the scientific and technological support behind the Hong Kong-Zhuhai-Macao Bridge in 2018, and the research report, Exploration and Practice of Intelligent Construction of the Island Tunnel Project of the Hong Kong-Zhuhai-Macao Bridge. No matter the first Yangtze River Bridge built in New China or the Hong Kong-Zhuhai-Macao Bridge completed in the new era, it is a national project and a national heavyweight in new China in different historical periods. It represents the "China Speed" and "China Technology" in different periods, from which we can feel the historical changes of bridge construction in China from backward technology and dependence on foreign aid to advanced technology and completely independent design and construction, which makes candidates feel proud and happy for the great achievements of new China construction in the process of reading materials and consciously enhance their sense of struggle.

　　Second, accurately implement the college entrance examination evaluation system, and continue to deepen the reform of Chinese language examination content.

　　In 2019, the Chinese proposition of the college entrance examination implemented the fundamental task of "Lide Shuren", adapted to the needs of high-quality talents in the new era, closely linked with the curriculum standards of senior high schools, accurately implemented the basic, comprehensive, applied and innovative examination requirements, continued to deepen the reform of examination content, increased candidates’ knowledge and knowledge, improved candidates’ ability and accomplishment, highlighted the application orientation of Chinese subjects, and highlighted the situational design of life-style examination questions. While serving the selection of talents in colleges and universities, we should guide the reform direction of basic Chinese education and promote the all-round development of quality education.

　　1. Pay attention to the foundation, increase knowledge and make efforts.

　　At the national education conference, General Secretary of the Supreme Leader emphasized that education "should make great efforts to increase knowledge and insight" and should educate and guide students to "increase their knowledge, enrich their knowledge and advance in the direction of seeking truth, understanding truth and understanding reason". In 2019, the Chinese proposition of the college entrance examination selected rich materials, and the basic examination required the integration of knowledge, ability and literacy to guide candidates to increase their knowledge and knowledge.

　　Top-level design pursues the integration of Chinese knowledge, ability and accomplishment. In 2019, the Chinese proposition of the national college entrance examination inherited the previous successful experience, and did not directly set up a separate knowledge examination question. The national volume follows the principle of top-level design, and consists of four modules, namely, modern text reading, ancient poetry reading, language application and writing. Guided by the examination of the core reading literacy, expression literacy and key Chinese ability of Chinese subject, it integrates the examination of necessary Chinese knowledge. Proposition guides candidates to systematically master solid necessary knowledge, such as vocabulary, grammar, cultural common sense, punctuation usage, various styles and related rhetoric, expression techniques, argumentation techniques, etc., and integrates these knowledge to form excellent Chinese ability and accomplishment.

　　Overall layout, gather ancient and modern Chinese and foreign, and guide candidates to increase their knowledge and knowledge. The test questions are drawn from all over the world, involving culture, literature, art, history, science and technology and other fields, with rich and extensive connotations. The three classical Chinese reading questions in the national volume are all based on Historical Records, the second volume of the national exposition text is excerpted from Ye Jiaying’s discussion on Du Fu, and the first and second volumes of the national literature text are selected from Lu Xun’s Managing Water and Mo Bosang’s Small Step Dance respectively, which is a collection of classics and famous artists. The essay test in Volume II requires candidates to imagine in detail the important development nodes of the motherland, such as the May 4th Movement, the founding of New China, and the reform and opening up. The materials in Volume II and Volume III show the landmark events reflecting the country’s progress, such as the completion of the Hong Kong-Zhuhai-Macao Bridge and the flying of Chang ‘e-4 to the back of the moon, recalling the past and thinking about the present, making the country strong and the people new. In addition, the propositional materials also include China traditional music, China painting and calligraphy art and many other contents. The proposition gives full play to the carrier advantages of the test materials of Chinese subjects, so that candidates can appreciate cultural classics, remember revolutionary history and feel contemporary great achievements while answering questions, thus increasing their knowledge and enhancing their four self-confidences.

　　2. Highlight the application, improve the key ability and have a strong orientation.

　　"Strengthening the cultivation of students’ key abilities" is the focus of the new round of college entrance examination content reform. In 2019, the Chinese proposition of the college entrance examination comprehensively examines the key abilities of candidates in Chinese subjects such as information processing, logical speculation, aesthetic appreciation, exploration and innovation, and language expression, highlights the requirements of applied examination, and guides candidates to attach importance to practice and apply what they have learned.

　　Strengthen the practical application orientation of material selection, close to the actual life of students. The test questions focus on materials that not only reflect the characteristics of Chinese subject, but also are closely related to national development, scientific and technological progress and daily life, so as to guide candidates to comprehensively use Chinese ability to solve practical problems. In the national volume, the materials are widely related to national development hotspots such as the Hong Kong-Zhuhai-Macao Bridge, the Belt and Road Initiative and Chang ‘e IV, sports hotspots such as the World Table Tennis Championships and the Winter Olympics, cultural hotspots such as traditional music and China calligraphy and painting, and life hotspots such as stress and obesity, biological enzymes and drinking. This material selection design is helpful to guide candidates to discover, understand and apply Chinese in their lives, feel and understand life in the application of Chinese, and participate in and serve the society.

　　Strengthen the practical application orientation of writing to meet the needs of real life. Writing is a concentrated expression of Chinese comprehensive ability, and it is also an important examination content of Chinese in college entrance examination. In 2019, the first volume of the national composition test "Love labor, start with me" and the second volume of the composition test "Youth picks up the stick, and the country has me" clearly stipulate that candidates must adopt specific practical styles such as speeches, letters, reviews and letters of condolences. These practical styles are closely related to the real life of candidates, and are more in line with the social demand for talents under the new situation. Although the style of the essay question "Drawing words outside the picture, teachers and students are affectionate" in Volume III of the country is not clearly defined, the cartoon materials are directly drawn from the scenes that every candidate has deep feelings, which is helpful to stimulate the writing enthusiasm of candidates and express their true feelings. The composition questions in three sets of papers release a strong signal to middle school writing teaching: writing should be based on the needs of real life, emphasize practical application, and avoid saying nothing and being too big to be appropriate.

　　Strengthen the practical ability of information processing to meet the requirements of social development. Information processing ability is the core competitiveness of talents in the 21st century. In order to adapt to the development trend of social informatization, college entrance examination Chinese has strengthened the examination of candidates’ practical information processing ability. The national volumes I, II and III all set special topics in the discussion text, practical text, literary text and classical Chinese reading, focusing on examining the information processing ability of candidates in different problem situations. Whether it is facing literary aesthetics or practical knowledge, whether it is information screening or logical reasoning of materials, it is closely related to the ability requirements of social development. In addition, Volume I, II and III of the country unify the innovative questions in the 21st question of the language application section, requiring candidates to extract key information from a true news report. This innovative question type guides candidates to acquire, filter, refine and express information in real life situations, which is helpful to further strengthen the practical orientation of information processing ability.

　　3. Create a situation, focus on discipline literacy and seek innovation.

　　Subject literacy reflects the core value, which is the comprehensive application of necessary knowledge and key ability with the situation as the carrier. In 2019, the Chinese proposition of the college entrance examination focused on the quality of Chinese subject, closely linked with the curriculum standards of senior high school, expanded the selection range of materials, highlighted the situational design of the life system of examination questions, implemented the comprehensive and innovative examination requirements, and guided candidates to explore and innovate boldly.

　　Combine answering requirements with life experience to create a real task situation. The national volume I essay question "Love labor, start with me" requires candidates to write a speech "for the students in our school", while the volume II essay question "Youth takes over the baton, and a strong country has me" sets five specific writing tasks, requiring candidates to choose one of them, accurately grasp the historical background, imagine and think in a specific identity and style in a specific situation, and complete the writing. These tasks require setting a writing situation that is highly close to real life, putting forward higher requirements for candidates’ language expression ability, and also clearly indicating the specific direction of improving Chinese literacy. The 17th of the three sets of examination papers in the national volume & mdash; The 19 questions all focus on the use of words, discourse cohesion, grammatical changes or punctuation marks. However, this kind of examination is not isolated, simple and direct, but is set in a specific reading situation, which is helpful for candidates to understand with their life experiences and promote the implementation of the examination of key Chinese abilities and core literacy.

　　Combine the propositional materials with the contents of the teaching materials to create a comprehensive inquiry situation. The eighth question of reading literature texts in Volume I of China examines the understanding of the characters in Lu Xun’s "Managing Water". Instead of asking questions directly, it borrows words from Lu Xun’s "Did Chinese Lose Confidence" in the textbook to guide candidates to make comprehensive thinking in Lu Xun’s works. The 15th question of reading ancient poems in Volume III requires candidates to compare the language styles between Liu Yuxi’s original poems and the textbook reciting title "Reward Lotte at the First Meeting in Yangzhou", so that students can move and integrate their aesthetic perception and rational thinking in the specific situation of Liu Yuxi’s works. The third question of the national volume I discussion text reading examines the inference of Tie Ning’s original content, and introduces Lao She’s famous words, which is similar. This kind of comprehensive inquiry situation creation can help candidates to learn new knowledge through comprehensive thinking and realize the innovative examination requirements of college entrance examination Chinese.

　　Combine the proposition setting with the reality of life and create an open problem situation. The sixth question of practical text reading in the third volume of the country requires candidates to "bicycle hunters can be regarded as ‘ New type ’ The statement of volunteers is analyzed. But "‘ New type ’ The statement "volunteers" does not appear directly in the materials, but is a special problem situation set by the proposition combined with the actual life. Candidates must combine the actual life to understand the content of the examination. The 6th question "Why do you say that today’s Chinese bridge has become a business card that reflects the self-confidence of Chinese people" in the practical text reading of Volume II of the whole country also guides the candidates to migrate from the materials and deeply understand the examination content by combining the great achievements of China. These test questions are designed to guide candidates to explore problems in a broader field of vision and solve problems in a more open situation, which expands more space for examining and improving candidates’ Chinese literacy.

　　Third, strengthen the education and guidance of physical, aesthetic and labor, and implement the concept of all-round development

　　In 2019, the Chinese examination paper for the college entrance examination carried out the requirement of "cultivating socialist builders and successors with all-round development of morality, intelligence, physique, aesthetics and labor". On the basis of fully embodying the examination of moral education and intellectual education, it followed the development law of the internal connection, mutual integration and mutual promotion between the five educations of morality, intelligence, physique, aesthetics and labor, further strengthened the guidance of physical education, aesthetics and labor, promoted students’ all-round development and inspired them to practice.

　　1. Learn from ancient and modern art, enrich aesthetic experience, and highlight the function of aesthetic education.

　　Aesthetic education and beautification are the characteristics and advantages of Chinese subject. Chinese proposition highlights the orientation of aesthetic education, selects artistic classics, cultivates aesthetic ability, enlightens the truth with beauty and promotes goodness with beauty, gives full play to the function of aesthetic education to promote quality education, leads candidates to cultivate healthy interest, cultivate lofty and upright spirit and sublimate the realm of life.

　　Wander through art classics and enjoy aesthetic pleasure. In 2019, Chinese test questions focused on guiding candidates to feel beauty and realize beauty in the aesthetic edification of art classics. In the national volume, there are not only the image beauty of the characters in Zou Ji’s satire on coachable, but also the magnificent architectural beauty in Afanggong Fu, as well as the melodious and endless musical beauty in Chibi Fu, the elegant beauty in Painting with Xu Daoning, the labor beauty in Inserting Tian Ge, and the beauty of Mo Mei Qing in the Beijing volume "Five Musts of Ink and Plum with Zhang Guichen". Mo Bosang’s "minuet", the second volume of the whole country, tells the story with its writing style of "containing but not revealing", shaping the image of dancers and couples who love art. Candidates can appreciate the profound artistic observation and superb artistic expression of literary masters.

　　Enlighten the truth with beauty and gain insight into human history. Literature and art are extensive and profound, nourishing future generations. The second volume of the national discussion text is extracted from Ye Jiaying’s On the Evolution of Du Fu’s Seven Laws and Their Achievements in Connecting the Past with the Future, which explains the "sound talent" and poetic achievements of the great poet Du Fu, and makes candidates realize the reasons for the achievement of a generation of poets in aesthetic cultivation. The materials on Guqin Art in Volume I and Chinese Painting Art in Volume II, as well as the essays on the theme of "The Bookstore and the Good Bookstore" in Jiangsu Volume and "Chinese Flavor" in Shanghai Volume, have deepened the examinee’s understanding and grasp of national art and traditional culture. Reading "Beijing’s Magnitude and Depth" in Beijing’s modern literature is interesting, guiding candidates to travel around Beijing, enjoying a deep sense of history and vitality, with both perceptual experience and rational thinking.

　　Improve the realm of life by beauty to goodness. Excellent literary works help to enhance candidates’ ability to distinguish between beauty and ugliness, truth and falsehood, good and evil, and sublimate the realm of life. In 2019, Chinese test questions closely combined artistic aesthetics with value orientation, and at the same time completed the examination of aesthetic ability, it realized the positive guidance of candidates’ outlook on life and values. After reading the article "Sister Saliva’s Spring" in Tianjin, candidates can appreciate the beautiful scenery of Hulunbeier grassland spring, feel the struggle spirit of Sister Saliva, and stimulate the pursuit of a better life. The micro-writing topic of Beijing Volume directly examines the understanding of famous works such as Scream, Red Rock, Ordinary World, The Old Man and the Sea, Border Town and Dream of Red Mansions, and inspires candidates to taste classics, think about society and realize the effect of aesthetic education.

　　2 carry forward the spirit of labor, advocate labor practice, and implement the concept of educating people through labor.

　　In 2019, the national college entrance examination papers are based on the excellent cultural genes of the Chinese nation that love labor, praising the value of labor, promoting the spirit of labor, showing the beauty of labor, and guiding candidates to love, admire and respect labor.

　　Praise the value of labor and advocate love for labor. The national volume I essay question "Love labor, start with me";

　　"People’s livelihood is diligent, but diligence is not scarce", and labor is the source of wealth and happiness. "Sleeping at night, sweeping the court" and loving labor are the excellent traditions of the Chinese nation, which have continued to this day. But in real life, there are also some students who don’t understand labor and don’t want to work. Some said, "We are so busy studying that labor takes up too much time!" " Some said, "With the rapid progress of science and technology, labor can be left to artificial intelligence in the future!" Others said, "Labor is so hard and tiring, why do you have to do it yourself? Spend some money to let others do it! " In addition, there are some phenomena around us that don’t respect labor.

　　This has aroused people’s deep thinking.

　　This composition material not only focuses on the historical origin of labor thought, but also pays attention to the realistic presentation of problems. Taking the proverbs and aphorisms about labor in China traditional culture and the profound explanation of the labor spirit in the new era by the Supreme Leader General Secretary as the general guide, it compares the excellent tradition of the Chinese nation’s love for labor with some biased understandings and wrong attitudes towards labor in the present society, and guides young students to think deeply about this phenomenon and labor itself and consciously carry forward the labor spirit. In order to form a good atmosphere of loving, advocating, respecting and participating in labor among teenagers and even the whole society, and give full play to the guiding function of college entrance examination composition in promoting labor education.

　　Think about the meaning of labor and show the beauty of labor. Labor is the foundation of human life and the foundation of creating human cultural happiness. Hard work and honest work should be respected and respected. Labor itself is beautiful and creates happiness. The reading of the third volume of ancient poems in China is excerpted from "Inserting Tian Ge" written by Liu Yuxi, a poet in the Tang Dynasty, which describes the beautiful scenery of farmers’ field work, especially "the peasant woman’s white skirt and the peasant father’s green coir. Singing songs in the middle of the song together, like "Bamboo Branch", outlines an interesting picture of planting fields through concise strokes, expressing the joy of farmers’ labor. Reading Cousin in modern Chinese, Jiangsu praised the beauty of labor by showing a pair of cousins washing clothes on the beach, and guided candidates to think about the value and significance of labor.

　　3. Pay attention to sports hotspots, inspire sports spirit and lead the inspirational fashion of fitness.

　　Physical education plays an important role in the all-round development of high-quality talents. Physical education helps students to strengthen their physique, improve their personality and exercise their will. This year’s Chinese test paper guides students to establish a correct concept of sports, carry forward the spirit of sports, enhance their sense of participation, deeply understand the spirit of struggle and patriotic feelings contained in sports, and give full play to the educational function of sports.

　　Based on the hot event of the 55th World Table Tennis Championships, the topic of the use of language and characters in Volume III of the country highlights the key information in the proposition design, such as that China won five gold medals and Malone became the first player to achieve three consecutive championships in men’s singles in more than 50 years, in order to show the impressive achievements of the national team, inspire the vigorous and promising sports spirit and inspire the national pride and patriotic feelings of young students. The practical text reading materials in Volume III of the country echo the Olympic spirit, encouraging young people to pay attention to the Olympic Games and sports from the perspective of voluntary service, enhancing their sense of participation, and making the sports spirit fall to the ground.

　　The essay question "Olympics is my favorite" in the national Chinese test paper;

　　On May 10, 2019, the countdown to the Beijing 2022 Winter Olympics was 1000 days. Lai ‘an Middle School held a class meeting on the theme of "I love the Olympics". Xiaohua said: "I like the Olympic motto best: swifter, higher and stronger!" " David said, "I like table tennis player Malone best. I hope I can become a world champion one day, as he proudly said ‘ I am made in China’ (I was made in China)! " Xiao Qi said: "I like the slogan of the Olympic movement best: ‘ The most important thing in the Olympic Games is not to win, but to participate. ’ I don’t have any sports expertise, but I often exercise! "

　　The test questions respond to the hot event of the 1000-day countdown to the 2022 Beijing Winter Olympic Games, presenting the Olympic motto, Olympic slogan and the heroic words of athletes, with rich connotations. Among them, the Olympic motto of "Faster, Higher and Stronger" is not only the fighting spirit advocated by athletes, but also the goal pursued in life. And the sentence "I like table tennis player Malone best." I hope I can become a world champion one day, as he proudly said ‘ I am made in China’ (I was made in China) ",the momentum is heroic, encouraging candidates to constantly challenge themselves, surpass themselves, work hard and contribute to the motherland.

　　In 2019, college entrance examination Chinese fully implemented the Party’s education policy in the new era and the spirit of the National Education Conference, actively echoed the major themes of the times, such as the 70th anniversary of the founding of New China and the centenary of the May 4th Movement, continued to promote the content reform of college entrance examination Chinese, improved the implementation mechanism of college entrance examination moral, intellectual, physical, artistic and comprehensive education methods, and made positive contributions to serving the scientific selection of talents in colleges and universities and guiding the direction of basic education reform. (The Paper reporter Liao Wei)