Sinopec employees work on the site of the new refinery project in Kuwait. Kuwait is one of the first countries to respond to China’s "Belt and Road Initiative". Photo courtesy of Xinhua News Agency

　　As one of the highlights of the second "Belt and Road" summit forum, today’s forum will hold an entrepreneur conference for the first time. Yesterday, Chen Zhou, vice president of the China Council for the Promotion of International Trade, revealed at the press conference held at the summit forum that nearly 900 representatives from international organizations, government departments, trade and investment promotion institutions and associations, enterprises, etc. will attend the conference, including 90 Fortune 500 enterprises and 78 Fortune 500 enterprises in China. The conference will organize nearly 1,000 one-on-one talks between Chinese and foreign enterprises, and a number of cooperation projects will be signed on site.

　　achievement

　　The localization rate of overseas institutions of central enterprises exceeds 85%

　　According to Xia Qingfeng, director of the Propaganda Bureau of the State-owned Assets Supervision and Administration Commission, there are currently 3,120 projects undertaken by central enterprises along the Belt and Road, which are distributed in various fields such as infrastructure construction, energy resources development, international capacity cooperation and industrial park construction. At present, among the infrastructure projects that have started or are planned to start, the number of projects undertaken by central enterprises accounts for more than 60%, and the contract amount accounts for nearly 80%.

　　In terms of infrastructure construction, central enterprises have promoted the interconnection of countries along the route, and in terms of international capacity cooperation, central enterprises have also promoted the economic development of relevant countries. Xia Qingfeng introduced that central enterprises have successively carried out more than 60 oil and gas cooperation projects in more than 20 countries, strengthened technical exchanges and sharing with partners in mineral resources development, and effectively improved the capacity and level of energy and mineral resources development in relevant countries.

　　In addition, central enterprises have also helped the economic transformation and upgrading of the host country. For example, Xia Qingfeng said that the Sino-Belarus Industrial Park jointly developed by SINOMACH and China Merchants Group is the largest project of economic and trade cooperation between China and Belarus. At present, 43 enterprises have entered the park, with an agreed investment of nearly 1.1 billion US dollars, which has promoted local employment and tax revenue, and deepened the professional cooperation between Belarus and other countries, including China; The sugar factory project undertaken by SINOMACH and SDIC in Ethiopia has made Ethiopia the country with the largest sugar production capacity and the most advanced technology in Africa.

　　At the same time, central enterprises still insist on localized development in the local area. Nearly 85% of the employees in the overseas institutions of central enterprises are local, and the localization rate of some enterprises, such as the Indonesian branch of PetroChina and the Pakistani branch of China Mobile, is as high as 99%.

　　In addition to providing direct jobs, central enterprises have also promoted local indirect employment and provided high-quality training for overseas employees, such as selecting outstanding employees from CCCC for training in China, which has improved their professional quality and ability.

　　274 private enterprises participate in the construction of the "Belt and Road"

　　Since the "Belt and Road Initiative" was put forward in 2013, the willingness and ability of private enterprises to participate in the "Belt and Road" construction have been continuously enhanced, and the degree of internationalization and competitiveness have also been continuously improved.

　　Ma Jun, director of the Liaison Department of the All-China Federation of Industry and Commerce, said that in 2017, the total import and export trade between private enterprises and countries along the Belt and Road was US$ 619.98 billion, accounting for 43% of the total trade volume between China and countries along the Belt and Road, with a growth rate of 12.1%. Among them, the export value was 432.54 billion US dollars, accounting for 55.9%, with an increase rate of 8.9%; The import value was US$ 187.44 billion, accounting for 28.1%, and the growth rate was 11.9%. According to the report of the Top 500 Private Enterprises in China, 274 private enterprises in China participated in the Belt and Road construction in 2017, accounting for more than 50%, such as Huawei, Geely, TCL and Sany Heavy Industry, which promoted the infrastructure improvement and economic development of the host country and made positive contributions to solving local employment.

　　"At present, China has established 113 overseas economic and trade cooperation zones, with private enterprises leading the majority." For example, Ma Jun said that the Sihanoukville Special Economic Zone built in Cambodia by Jiangsu Hodo Group Co.,Ltd. attracted 153 enterprises from China, Europe, America, Japan, South Korea and other countries and regions to settle in and created 29,000 jobs. Up to now, 113 enterprises have settled in the Thai-Chinese Luo Yong Industrial Park built by Zhejiang Huali Group in Thailand, which has solved more than 30,000 local jobs and driven China enterprises to invest more than 3 billion US dollars in Thailand.

　　This year, in order to further improve the guidance service for private enterprises to participate in the "Belt and Road" construction, the All-China Federation of Industry and Commerce will regularly participate in bilateral and multilateral institutional activities under the framework of national cooperation, including in-depth participation in the 2019 China International Import Expo, full implementation of the four tasks of the Beijing Summit of the China-Africa Cooperation Forum in 2018, and holding activities such as the China-Africa Private Economic Cooperation Forum with the theme of "Helping China-Africa Manufacturing Cooperation".

　　scale

　　900 delegates attended the meeting.

　　Chen Zhou, vice president of the China Council for the Promotion of International Trade, said that this entrepreneur conference has three characteristics: large scale, high level and strong representation of participating enterprises. A total of nearly 900 representatives from international organizations, government departments, trade and investment promotion institutions, associations and enterprises attended the meeting, including 500 Chinese representatives and more than 300 foreign representatives.

　　Among the participating enterprises, Chinese enterprises include mainland and some Hong Kong and Macao enterprises, while foreign enterprises cover all 88 countries and regions attending the summit forum, achieving full coverage of foreign leaders attending the forum.

　　These enterprises include well-known enterprises such as Tesla, small and medium-sized enterprises, leading enterprises in traditional industries such as energy and agriculture, and outstanding representative enterprises in new economic formats such as cross-border e-commerce, including 90 Fortune 500 enterprises, 78 China Fortune 500 enterprises, more than 100 central enterprises and more than 200 private enterprises.

　　Chen Zhou introduced that the agenda of the entrepreneur conference includes four links, the first is the plenary session; The second is the signing ceremony. There will be a number of cooperative projects between Chinese and foreign enterprises involving a wide range of fields, covering a wide range of countries, with great basic role, strong demonstration effect and many livelihood projects for on-site signing, and follow-up services will be provided for the implementation of these projects after the meeting; The third is the docking negotiation between Chinese and foreign enterprises; The fourth is the closing ceremony, which gives a brief summary of this conference.

　　Text/reporter Dong Xin

The following article comes from architecture magazine, the author architecture magazine.

Architectural magazine.

The only periodical publishing unit directly under the Ministry of Housing and Urban-Rural Development is an important public opinion position of the housing and construction system. ■ Urban and Rural Construction magazine (bimonthly, founded in 1956, with the title inscribed by Comrade Deng Xiaoping) ■ Architecture magazine (bimonthly, founded in 1954, with the title inscribed by Marshal Zhu De) ■ Future Urban and Rural Research (internal magazine, published irregularly).

Famous historical buildings

Office building of Ministry of Housing and Urban-Rural Development

(Former Construction Engineering Department)

Location: No.9 Sanlihe Road, Haidian District, Beijing

Completion time: 1954

Designer: Gong Deshun

Coverage: It covers an area of 10 hectares, with a building area of 37,740 square meters, and has a 7-story brick-concrete structure.

Honor: It was included in the 20th century architectural heritage project in China.

Architecture is the carrier of solidified music and culture, the embodiment and inheritance of urban context, and the nostalgia and memory of generations.

Architecture is a silent history and the most objective witness of the years.

Architecture is an important carrier of scientific and technological development achievements and the crystallization of design innovation, material innovation and construction technology.

These characteristics are all presented in the office building of the Ministry of Housing and Urban-Rural Development (referred to as "the office building of the Ministry of Construction").

The office building of the Ministry of Construction was built in 1954, and it has been put into use since 1955. It is an important landmark building in Sanlihe area, which has had a wide influence in China’s construction industry and is an objective witness to the development of the Republic’s construction industry.

The office building of the Ministry of Construction is large in scale, simple and majestic, with coordinated overall layout, proper simplicity, economical and reasonable internal layout, simple and generous external decoration. After decades of use test, it is still enduring and attractive, and has been well received by the architectural community. It is one of the best buildings in Beijing after the founding of the People’s Republic of China and a successful design masterpiece in modern architectural history.

gain distinction

On March 31st, 1981, People’s Daily published a news in the 8th edition. Since the founding of the People’s Republic of China in 1949, 37 buildings in China have been listed in the History of World Architecture published in Britain, including the office building of the Ministry of Construction.

In 1993, the office building of the Ministry of Construction won the "Excellent Architectural Creation Award of China Architectural Society (1953-1988)". In 2017, it was selected as "the first batch of China 20th century architectural heritage projects" (jointly organized by China Cultural Relics Association and China Architectural Society).

Famous architect Gong Deshun

The office building of the Ministry of Construction was designed by Gong Deshun, a master architect (once the director of the Design Bureau of the Ministry of Construction, and a senior architect (professor level) of the Architectural Design Institute of the former Ministry of Construction of China Construction Science and Technology Group, and was awarded the title of "Master of Architectural Design" by the Ministry of Construction in 1989). It was one of the first buildings built after the establishment of New China, and the office areas of various ministries in the State Council were located in the western suburbs (Yuetan area). At that time, the western suburbs were still large areas of farmland and there were no high-rise buildings. After the completion of the main building, it was very conspicuous in the empty western suburbs at that time. After the completion of the North-South Annex Building, a complete building complex was formed, and the main building was even more magnificent.

Comrade Liu Shaoqi inspected the office building of the Ministry of Construction.

In late spring and early summer of 1955, Comrade Liu Shaoqi inspected the office building of the Ministry of Construction. Designer Gong Deshun and his comrades answered some questions raised by Comrade Liu Shaoqi. For example, the office building has one floor underground and seven floors above ground. The designed floor height is 4.5 meters, the top floor height is 4.0 meters, the other floors are all 3.6 meters, and the five-story auditoriums at both ends are 7.2 meters high. The brick-concrete structure was adopted in the project. At that time, the seismic grade of the area south of Erligou was 6~7. Comrade Liu Shaoqi also inquired about the cost of the office building of the Ministry of Construction, which is 140 yuan/m2. Finally, Comrade Liu Shaoqi also asked Gong Deshun: "What do you personally think are the shortcomings of this design?" Gong Deshun replied: "The nearby people have given this building a nickname, called’ Nine Dragon Wall’, because it is really thin from the north-south direction of the building now, like a shadow wall, and it will not feel thin when the north-south annex building is built in the future. As for the shortcomings, mainly in the design of the five-story auditorium at the north and south ends of the building, for the treatment of the main facade and cornice, the height of two floors is occupied, about 7.2 meters, and the area of one floor is missing; It is a pity that a lot of money was spent on making fake beams during the decoration. These two auditoriums should be converted into two-story offices, so that the two ends of the building will be six floors. The seven-story office in the middle of the building should be properly raised and converted into an auditorium, which is ideal, not only increasing the construction area, but also reducing the cost per unit area of the building. "

Construction background

The design and construction period of the office building of the Ministry of Construction coincided with the first "Five-Year Plan" period (1953-1957), and the national economy entered a planned and rapid development period.

At that time, the architectural design unit learned the design experience focusing on industrial architectural design, and initiated by some influential experts, set off a creative activity of exploring "national forms" characterized by large roofs. In 1954, all kinds of waste in economic construction became increasingly obvious, and the government felt that it was urgent to oppose waste. Subsequently, a large-scale anti-waste action was launched in the construction industry. As an anti-waste measure, the state has proposed to control the construction investment index and reduce the cost of office buildings: 100~160 yuan/square meter for public buildings; The residential building is 30~40 yuan/m2. In this context, the office building of the Ministry of Construction did not adopt the big roof architecture form that was generally designed at that time, but was designed with a flat roof, and the cornice parapet did not use glazed tiles, but was made of water brush stone, which was more economical and applicable, and created the feasibility for adding stories and buildings later.

Basic technical indicators

The office building of the Ministry of Construction covers an area of 10 hectares, facing Sanlihe Street, with a building area of 37,740 square meters and a 7-story brick-concrete structure. Under the technical conditions at that time, building such a high building with brick-concrete structure reflects the innovation consciousness and construction level, and it is also challenging. In the plane and vertical traffic treatment, the route is reasonably shortened and the traffic area is compressed, and proper measures are also adopted for fire prevention and earthquake resistance. This building passed the test of Tangshan earthquake in 1976, and there was no safety problem, and it is still as strong as ever today.

The beam and slab of the load-bearing structure of the office building of the Ministry of Construction is designed according to 3.0m× 6.0m, but the elevation is treated according to 6.0m× 6.0m, in order to avoid the vertical lines of the elevation being too dense and the appearance being more light.

The original main building is 30 meters high and 90 meters wide. Later, the main building and the five-story annex building of the north and south wings built later were integrated into a whole, with a total width of 220 meters, which was basically a national form of axially symmetric buildings.

Planning and design characteristics

The office building of the Ministry of Construction retreats from the red line, forming a Little Square, which is even more magnificent when viewed from a distance. The architectural design fully embodies the "Chinese but new" style advocated by Mr. Liang Sicheng at that time, that is, a modern building with China characteristics. The architectural appearance is mainly flat roof modeling, and the overall modeling is simple and lively, which is both magnificent and economical. Between the south and north annex buildings and the main building, the scale is appropriate and the connection is smooth, and the overall effect of the building is more magnificent.

At that time, the design requirements had a certain height and boldness of vision. Considering the characteristics of the new China architecture, the designer absorbed the characteristic modeling elements of the traditional national architecture in China from the ancient stone que, such as adopting the eaves treatment method which was common in the Yuan Dynasty in China, and the facade was treated as a double cornice. The diameter of reinforced concrete overhangs, tiles and dripping water is 18 cm. No matter from which angle, the proportions of all aspects are very appropriate.

one

Agility and vitality

The office building of the Ministry of Construction has successfully used the traditional symmetrical layout of the central axis, with the solemn and magnificent 7-story main building as the central main building and the five-story buildings in the north and south as the wings, thus shaping a national office building with the traditional enclosed space form of China. In the design of architectural style, China’s traditional architectural forms and decorative arts are skillfully used to innovate.

The design of the entrance hall of the office building of the Ministry of Construction is also very clever. The entrance treatment is to highlight a porch in front of the building, and the entrance hall is located in the building. This design requires the height of the entrance hall to be increased, which will make it look spacious.

The passage connection not only has the transition space of the front hall, but also reflects the heaviness, solemnity and atmosphere through the beams and columns. The decoration of glazed tiles not only reflects the inheritance of traditional architecture in China, but also shows agility and vitality through carved stone. The passage and the doorway below expand the overall width and add a solemn atmosphere.

The window cover on the bottom floor is semicircular arch, showing a powerful and strong visual effect. The sill wall under the window of the standard floor is embedded with simple decorative patterns to enrich the aesthetic effect of the facade.

2

Beauty of symmetry

Generally speaking, the functional requirements of office buildings are relatively simple, and there are fewer restrictions on function and content when determining the body shape. Therefore, when determining the body shape, we should first consider whether the building height is in harmony with the surrounding environment and its influence on the city appearance. Building a single main building on an empty site, symmetrical style can better meet the requirements of public aesthetics, especially the shape of the building itself should pay attention to the effects from all angles to avoid "a thin sheet" shape. For example, before the building of the Ministry of Construction was connected to the north and south wings, the masses called it the "Nine Dragon Wall" and the "Great Wall of the People". After the construction of the north-south annex building, the situation has completely changed. It can be seen that symmetry is very important for a large office building.

According to Han Aixing, former deputy director of the Standard and Quota Department of the Ministry of Housing and Urban-Rural Development, the main building and annex building were built and rebuilt several times separately. For the first time, only six floors of the main building were built, and then four floors of the north-south annex building were built. Later, it was found that the main building was not high enough, and the seventh floor of the main building was added. After the addition of the main building, it was found that the annex building was not high enough, and finally the fifth floor of the north-south annex building was added. Finally, the current architectural complex pattern of the main building and the annex building was formed.

three

See the foundation for details.

In architectural design, the architect fully considered the traditional elements of China architecture, combined with local residential styles, stone buildings, decorative patterns, etc., and finally presented both the historical and cultural heritage of China architecture and the diversity, reflecting the characteristics of national architecture. For example, creatively drawing lessons from the overhanging practice of ancient stone chambers more than 1,000 years ago, the double eaves are decorated with glazed hooks and dripping water, and the traditional patterns such as moving beam heads, sparrows and colored paintings are skillfully used to express architectural details, especially the overhanging eaves, tiles, porches, stone pillars and stone steps. The cornice is picked out by reinforced concrete rafters with reference to the cornice-overhanging technology of traditional buildings in China. Due to repeated full-scale model tests in design, the cornice proportion and size are very appropriate. The exterior wall is made of water brush stone, which is durable.

Another detail of the office building of the Ministry of Construction is very reasonable, that is, the main staircase in the office building is set in an obvious position facing the gate. Because the general working hours are concentrated, there are many contacts between the upper and lower floors during office hours, and spacious stairs are particularly suitable. At the same time, in addition to the main staircase, another set of stairs is set on the north and south sides respectively, which is beneficial to solve the problem of crowded people going upstairs and downstairs during peak hours.

four

Exquisite and elegant demeanor

The architectural details are decorated with simplified China traditional architectural components and patterns, which reflects the traditional architectural style of China. The decorative patterns distributed in various positions of the building are ingenious and exquisite everywhere, which makes the whole building add delicate artistic beauty to its majesty.

five

remain unshakable and become even firmer as time goes by

According to Gong Deshun’s recollection, the detailed treatment of this building was inspired by the traditional stone buildings in China. The cornice overhang and the size and spacing of the rafters were made of plywood, which were put in place and checked repeatedly at the construction site before they were finally determined.

Gong Deshun raised the parapet on the roof of the five-story conference room on both sides and connected the eaves on the sixth floor to a horizontal plane. The eaves on the sixth and seventh floors and the main entrance and exit porches were designed as small slopes with rafters under the eaves picked out one by one. The architectural details were handled perfectly and played a good aesthetic effect on the facade. The whole building is simple and proper, solemn and generous, simple and magnificent. After decades of tests, it is still a classic building with unique style and is deeply loved by the broad masses of the people.

Mr. Xu Ronglie, the former chief engineer of the Ministry of Construction, once recalled: "The majestic, solemn, elegant, generous and China-rich architectural charm emanating from the artistic style of the office building of the Ministry of Construction has greatly attracted many experts, scholars and people in the industry at home and abroad, especially us young people. After more than half a century of ups and downs, this building is still one of the proud leaders among many high-rise buildings in Beijing. "

six

Green energy saving

Compared with the classic appearance, the interior space of the building is also remarkable. Whether it is corridor or indoor office space, it shows spacious and bright atmosphere. In order to save energy, the designed wall is thick and the ratio of window to wall is moderate, which can not only meet the lighting requirements, but also achieve the thermal insulation effect, and has the comfort of warm in winter and cool in summer.

At that time, the original appearance of the wooden window was designed, and the two-story window had good thermal insulation effect. According to the memories of the leaders who used to work here, the original windows also have external shading, roller blinds and shading pages made of pine.

After 2000, a maintenance and decoration was carried out, the building was strengthened and the windows were replaced.

seven

Architectural model

The Beijing Declaration issued at the 20th International Association of Construction (Beijing) Conference held in 1999 pointed out that the development direction of world architecture in the 21st century will be "the localization of modern architecture and the modernization of regional architecture", and the idea of creating "Chinese but new" local modern architecture has risen again, that is, China’s modern architecture is localized, not imported. From this point of view, looking at the office building of the Ministry of Construction today, although it has experienced nearly 70 years of wind and rain, it still stands tall, full of traditional architectural cultural elements, and embodies the modern, cutting-edge and fashion trends, and is still an important representative building to carry forward China’s traditional architectural culture.

Feng Jicai, a famous writer, once said, "Historical buildings retain a historical space. Because this space still exists, history becomes beyond doubt. In the meantime, history seems to be suddenly enlarged by flesh and blood. The past life forms seem to be called back at any time. Those empty narratives in the history books are all magically and richly resurrected here, and even the spirit of the past can be truly touched. "

Every autumn, the two ginkgo trees in front of the office building will bring gorgeous colors, attracting office workers and residents in nearby communities to enjoy the scenery and take pictures, which reflects the vitality and vitality of the solemn and elegant office building.

tag

The rain and the hurricane are one child, making contributions to the Sanli River.

The office building of the Ministry of Construction is the representative and epitome of Beijing’s modern administrative office building. After nearly 70 years of wind and rain, it is still majestic, solemn, elegant, generous and simple, with the charm of China traditional architecture, and is hailed as a milestone of China’s architectural modernization.

Compared with ancient buildings with a heavy history, the office building of the Ministry of Construction is closer to our work and life, which embodies the life memories of several generations of builders. The people who have worked in this building from generation to generation, although they have experienced rapid modernization changes, feel extremely cordial and familiar whenever they see it. At the same time, it is an indispensable part of a city’s historical memory, reflecting the history and inheritance of Beijing’s capital.

references

Gong Deshun, Architect

Xiao Tong’s 50 Years in the Construction Industry

Li Xiankui’s Living Protection of Architectural Cultural Heritage

For the original text, see the 20th issue of Urban and Rural Construction.

Special thanks to China Architectural Design and Research Institute Co., Ltd. for providing many precious historical photos!

Original title: "Red Buildings Remember Classics | Office Building of the Ministry of Housing and Urban-Rural Development"

Read the original text

   Comments on live broadcast helping traditional culture: live broadcast, let the younger generation and traditional art go in both directions.

    Xinhuanet Beijing, March 17th (Reporter Chen Tingyu) Intangible arts such as opera, folk music, traditional dance and traditional handicrafts are being understood and loved by the younger generation such as "post-00" and "post-90" through live broadcast. Love the "quintessence of the country" and pursue the "tide of the country". When watching and enjoying the colorful non-legacy projects such as Huagu Opera and Yangxi Opera, the younger generation is cultivating deep local identity and cultural self-confidence. In the digital era, intangible cultural heritage, a treasure of traditional culture, is entering the daily life of young people.

    In recent years, more and more non-legacy practitioners have entered the live broadcast room and put the long-lost minority art on the second stage of live broadcast. Nowadays, xiang opera and Dongting fishing songs are no longer unfamiliar terms in textbooks, but are "seen" by more and more young people, and they are also loved from all over the world.

    A few days ago, at the Hunan Station of the intangible anchor salon jointly sponsored by Tsinghua University Cultural and Creative Development Research Institute and Tik Tok, Xiao Yan, a representative of Tik Tok live broadcast business, introduced that in the past year, the cumulative number of intangible live broadcasts in Hunan Province exceeded 150,000, and the number of such live broadcasts exceeded 640 million, a year-on-year increase of 178%; 17,000 Hunan non-legacy anchors broadcast in Tik Tok, with a cumulative broadcast duration of over 2.93 million hours, up 95% year-on-year. It is not difficult to find that watching intangible cultural heritage live in Tik Tok has become the daily life of Hunan audience.

The picture shows the event site of "Hunan Station of Non-legacy Anchor Salon"

    According to the data of Tik Tok Platform, in the past year, the live broadcast of intangible cultural heritage in Tik Tok averaged 1,617 performances per day, with the total number of performances increasing by 642% year-on-year. The number of non-legacy anchors who received rewards increased by 427% year-on-year, and the amount of rewards increased by 533% year-on-year. We also found that the income of non-genetic inheritors increased by 34% year-on-year, of which the sales of non-legacy goods increased by 668% year-on-year. Now, it has become a new trend across regions to listen to opera, enjoy national music and watch the intangible cultural heritage in the live broadcast room.

    It is gratifying that many traditional performances and skills are connected with modern young people through non-legacy live broadcasts. For example, Huagu Opera, a national intangible representative project, gained wide popularity from college students to "silver-haired people" in the live broadcast room. At the same time, Huagu Opera, Guzheng and Crosstalk are also the most praised performing arts in Hunan Province.

The picture shows Yi Zhenghong, a young actor of the Drama Heritage Center in Zhuzhou City, Hunan Province and the anchor of Tik Tok Huagu Opera, performing at the Hunan Station of the Intangible Anchor Salon.

    How to arouse the public’s enthusiasm for the protection of intangible heritage and drive more young people to participate in the inheritance of intangible heritage has always been an unresolved problem.

    Yan Yunyu, the anchor of Tik Tok Erhu, believes that the live broadcast has narrowed the distance between intangible cultural heritage practitioners and the audience, and even promoted the popularity of intangible cultural heritage. Live broadcast and short video make the ancient intangible heritage glow with the glory of the times, and it is also known and loved by more and more young people.

    Cao Min, deputy secretary-general of Guzheng Art Committee of Hunan National Orchestral Society, national third-class performer and Tik Tok Guzheng anchor, said that in modern times with advanced technology, the intangible cultural heritage with a long history is gradually fading out of people’s daily life, and Guzheng is one of them. However, in the fast-paced social life, traditional culture and music are like a good medicine that can comfort the soul. We should rebuild the sense of identity of traditional culture in a way that is more acceptable and recognized by modern people. The live broadcast in Tik Tok has enabled folk music to find a modern bosom friend.

    Guqin art is a new form with the longest history and continuous inheritance in China, and it is a master of instrumental art.. Spreading to the public, especially teenagers, is an important part of the inheritance and protection of Guqin art.

    According to Lynne, an associate researcher at the Music Research Institute of the Chinese Academy of Art and a representative inheritor of the national intangible guqin art, as early as 2006, the Chinese Academy of Art and the China Intangible Cultural Genetic Protection Center established and planned the activities of guqin art entering universities, with the active participation of local guqin artists and non-governmental organizations, and publicized and educated the public guqin art for college students nationwide. Subsequently, the object of communication activities has gradually changed from university teachers and students to cover the vast number of primary and secondary school students and young guqin lovers. The purpose of these activities is to sow childlike innocence and hand over the intangible art to the future. Nowadays, the new media communication mode has brought new experience and hope to these works.

    To a certain extent, the non-legacy live broadcast is still a form of universal education.

    Cao Min believes that the live teaching of art courses is a more advanced mode, which solves the problem of uneven art education resources. In the past, children in the mountains had to be exposed to advanced art education unless they went out of the mountains and went to first-and second-tier cities, which required huge efforts and often had little chance. Now through the live broadcast platform, children have the opportunity to appreciate traditional culture and skills, enriching people’s spiritual world and real life. At the same time, anchors can also use their real talents to get recognition and feedback from fans, such as praise and reward, forming a virtuous circle of two-way complementarity.

    At the same time, the current traditional handicrafts and non-legacy arts are also facing the bottleneck of lack of successors, and there has been a talent gap, while new communication methods such as live broadcast have brought traditional arts closer to young people.

    Lian Chunhai, a researcher at the Institute of Fine Arts of the Chinese Academy of Art, said that the age of practitioners of traditional handicrafts is gradually aging, and it takes a long time to learn traditional skills, so there is a talent gap. In the new media era, the emergence of live broadcast, short video and other forms of communication has created new opportunities for the spread of traditional handicrafts and brought new ideas for the inheritance of traditional arts.

    Zheng Zhang, vice president of Tsinghua University School of Journalism and Communication, said that in order to invite many non-genetic inheritors around and reach more young people, it is necessary to use diversified technical means to give young people access to high-quality and high-level cultural content products. Intangible art can be combined with digital new media and technical means, which is a two-way process for the younger generation and traditional art.

    It is hoped that national music and traditional culture will be popular again and "tidal" with the help of modern communication methods such as live broadcast and new media platforms, and will be perceived, loved and passed on by more young people.

　　News from the Central Broadcasting Network (Reporter Bi Qiang) On the morning of May 20th, the groundbreaking ceremony for the major infrastructure of the 2022 Dalian Taiping Bay Cooperative Innovation Zone was successfully held at the site of the water purification plant project of the Taiping Bay Cooperative Innovation Zone, which was hosted by the Dalian Taiping Bay Cooperative Innovation Zone Management Committee and China Merchants Taiping Bay Development and Investment Co., Ltd.

Hu Yong, General Manager of China Merchants Taipingwan Development and Investment Co., Ltd. (photo by reporter Bi Qiang from Yangguang. com)

　　Hu Yong, general manager of China Merchants Taipingwan Development and Investment Co., Ltd., and Li Qi, member of the Dalian Municipal Party Committee and director of the Taipingwan Cooperation and Innovation Zone Management Committee, attended the ceremony. In his speech, Li Qi welcomed all the guests attending the groundbreaking ceremony and congratulated on the commencement of major infrastructure construction. He said that Taiping Bay focuses on the strategic positioning and mission of "deepening cooperation between the central and local governments and helping the revitalization of the Northeast". Focusing on the overall requirements of "taking shape in two years and becoming a scale in five years", it is based on the layout of industrial projects with "one area and multiple parks", innovating institutional mechanisms, increasing investment attraction and fully promoting development and construction. The commencement of this major infrastructure indicates that the development and construction of Taiping Bay has pressed the "fast forward button" and started the "acceleration". After the completion of these projects, it will effectively optimize the development investment environment, enhance the quality image of Taiping Bay and increase the capacity of public services, which is of great significance for expanding effective investment and cultivating new economic growth points.

The groundbreaking ceremony site (photo by reporter Bi Qiang from Yangguang. com)

　　Taiping Bay Cooperative Innovation Zone is located at the northwest end of Dalian, at the core of Bohai Economic Circle and Northeast Asia Economic Circle, and it is a triple policy overlapping area of Belt and Road, Northeast Revitalization and Liaoning Coastal High-quality Development Economic Belt. Taiping Bay Cooperative Innovation Zone is a major strategic industrial project jointly built by China Merchants Group, Liaoning Province and Dalian City, which bears the important task of cooperation between the central and local governments and green development. Taiping Bay covers an area of about 260 square kilometers. It plans the overall development pattern of "one axis, one belt, five districts and many towns", constructs the functional layout of "port, production, city, finance and innovation", and builds a harbor new city with interdependence between port and city, integration of production and city, livability and suitability for business.

Project planning (Photo courtesy of China Merchants Taipingwan Development and Investment Co., Ltd.)

　　Regional development and infrastructure construction should go ahead. Taiping Bay Cooperation and Innovation Zone attaches great importance to the construction of basic supporting facilities, works out the layout with a high starting point and high standards, organizes relevant planning in advance, actively carries out the feasibility study of the project, and innovates and breaks through the project preparation work such as land requisition and transfer, bidding organization and formalities. In 2022, Taiping Bay Cooperation Zone plans to start construction of transportation supporting projects such as Shugang Highway, the first development zone road and supporting pipe network, No.3 road in the port area, livelihood supporting projects such as raw water pipelines, water purification plants, sewage plants and supporting pipelines, energy communication supporting projects such as natural gas, heating, electricity, communication and network, shipping supporting projects such as public waterways and revetment, environmental transformation supporting projects such as venture parks and wetland parks, and industrial supporting projects such as standard workshops and research and development centers in new energy industrial parks.

　　Integration of Hong Kong and Hong Kong industries and empowerment of new cities. Taiping Bay Cooperative Innovation Zone will give full play to the central enterprises’ solidarity, integrate resources, gather and play the role of the park platform, innovate and copy the Shenzhen Qianhai cooperative development model, link the strengths of all parties, and make every effort to build the most dynamic and competitive cooperative innovation zone in Northeast China, so as to contribute to the implementation of the national "double carbon" strategy, build a state-owned state-owned enterprise pilot zone, serve the revitalization of Liaoning, and support the strategic goal of Dalian’s GDP exceeding one trillion in three years.

　　The General Secretary of the Supreme Leader sent a message to the young people in the new era, stressing that "in the new era, young people in China should inherit and carry forward the May 4th spirit, strengthen their ideals and beliefs, stand firm on the people’s stand, practice their excellent skills, devote themselves to the great cause of strengthening the country, and always maintain the forward posture of hard struggle, together with hundreds of millions of people, and fight bravely on the new long March to realize the great rejuvenation of the Chinese dream by the Chinese nation." The author thinks that in the new era, the young people in China should carry forward the patriotic banner, scientific spirit and the tradition of eternal struggle to implement the message spirit of the Supreme Leader General Secretary.

　　To inherit and carry forward the spirit of May 4th Movement, we should hold high the banner of patriotism.

　　Since its establishment, the Communist Party of China (CPC) has regarded young people as the new force and commando for the development of the cause of the party and the people, and has always led, cared for and supported young people to realize their life values and lofty ideals in the great struggle of participating in the country’s prosperity and national rejuvenation, whether in the stormy revolutionary years, in the raging construction period or in the magnificent reform era. A generation of youth has the spiritual coordinates of a generation of youth, a generation of youth has the historical experience of a generation of youth, and a generation of youth has the mission of a generation of youth. In the face of the sudden outbreak of COVID-19, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, young people in China in the new era hold high the banner of patriotism, stimulate patriotic enthusiasm and show patriotic feelings. After achieving phased results in fighting the epidemic with the people of the whole country, they are fully committed to the vivid practice of resuming work and production, promoting stable and orderly economic and social development and realizing the decisive victory in building a well-off society in an all-round way. General Secretary of the Supreme Leader pointed out: "In contemporary China, the essence of patriotism is to adhere to a high degree of unity of patriotism, love for the Party and love for socialism". In the new era, young people in China should know and grasp the historical inevitability of the development of human society and Socialism with Chinese characteristics from our party’s exploration of Socialism with Chinese characteristics’s historical development and great practice, and constantly establish their faith and confidence in fighting for the lofty ideal of communism and the common ideal of Socialism with Chinese characteristics. In the new era, young people in China should carry forward the spirit of the May 4th Movement and hold high the banner of patriotism.To unswervingly follow the Party’s Socialism with Chinese characteristics road, we should clearly understand, profoundly understand and thoroughly understand the truth that "without communist party, there will be no new China, only socialism can save China, and only Socialism with Chinese characteristics can develop China", learn the history of the Party, know the Party’s situation, listen to the Party’s words and follow the Party. We must adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, closely link our ideals with the future of the motherland, closely link our growth with the destiny of the nation, and integrate our personal pursuit of happiness into the great practice of seeking happiness for the people of China and the rejuvenation of the Chinese nation, so that our ideals, careers, happiness and the future of the country, the people’s happiness and the destiny of the nation can be United in the same direction, with the same direction and with the same strength, so that our youth can serve the motherland, the people and the people.

　　Inheriting and carrying forward the spirit of May 4th Movement should carry forward the scientific spirit.

　　The majority of young people insist on taking science as a sharp weapon to win the epidemic prevention and control war, establish scientific spirit, adopt scientific methods, strengthen scientific research, insist on asking science for answers, methods and results, and make outstanding contributions to the phased achievements of epidemic prevention and control together with the people of the whole country.

　　In the new era, young people in China should carry forward the scientific spirit. First, they should adhere to the Marxist scientific outlook. Marxism is a science about realistic people and their historical development, and its research object is all human historical activities and the whole historical process. We should learn, understand and implement Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, the latest achievement of Marxism in China. From a macro perspective, we can handle the relationship between man and nature and realize the sustainable development of the country’s economy and society. From the middle point of view, we can handle the relationship between people and society, effectively solve the problem of "people’s dependence on things" formed by the logic of capital, and provide guidance for work, study and life; From the microscopic point of view, it can deal with the relationship between good people and self, effectively eliminate cultural nihilism, and enhance their sense of acquisition and happiness.

　　Second, we must learn to think scientifically and be brave in pioneering and innovating. On the one hand, we should carry forward the tradition of pioneering spirit, promote innovation consciousness in the whole society with practical actions that dare to innovate, dare to innovate and be good at innovation, stimulate the innovation wisdom of all people, unite the innovation strength of all people, release the innovation vitality of the whole society, seize the historical opportunity of the new round of scientific and technological and industrial revolution, give full play to the key role of scientific and technological innovation, and seize the "bull’s nose" of scientific and technological innovation to seize the opportunity, win the initiative and win the initiative for promoting reform and development. On the other hand, we should strengthen the comprehensive research, systematic planning and overall promotion of all work, make clear the distance in time, use the long to see the short, from near to far, and orderly, so as to be steady and far-reaching; Make clear the size in space, look at the small with the big, accumulate the small to be the big, and make the easy first and then the difficult, so as to make the big things easy, make the difficult things easy, achieve career success and promote national development.

　　Third, we must persist in joint efforts in scientific research and promote the integration of science and humanities. On the one hand, it is necessary to enhance team awareness, work together to tackle key problems scientifically, and in view of the increasingly prominent reality of cross-disciplinary clustering and multi-field technology integration, rely on team strength to gather wisdom to tackle key problems, integrate scientific research strength and resources, and give full play to the advantages of all aspects, so as to form an overall joint force to promote scientific and technological innovation and accelerate the construction of an innovative country. On the other hand, it promotes the integration of science and humanities, emphasizing both the value of humanistic spirit and the charm of scientific rationality; He is good at using empirical methods to study social science issues, but also good at thinking about natural science issues from the perspective of humanities, realizing the interaction between scientific research and humanistic thinking, the blending of scientific spirit and humanistic spirit, and the scientific application of natural science research methods and social science research methods, further highlighting the role of science and technology in economic and social development.

　　Inheriting and carrying forward the spirit of the May 4th Movement should carry forward the tradition of permanent struggle.

　　Young people in the new era carry forward the tradition of eternal struggle. First, they should guide their life with ideals and beliefs. In the new era, young people in China need to set up lofty ideals of communism, as well as their faith in Marxism, Socialism with Chinese characteristics and the Chinese nation’s great rejuvenation of the Chinese dream. They should proceed from reality, plan from the present, start from the present, and handle the dialectical relationship between ideal and reality, long-term and present. They should set up ideals as well as focus on reality, guide practical work with lofty ideals and support lofty ideals with practical work. It is necessary to take a long-term view and base on the present. Only by taking a long-term view can we motivate ourselves to move forward, and only by standing on the present can we make steady progress. To establish a high degree of consciousness of integrating one’s ego into the motherland’s ego and the people’s ego, we must be ambitious and down-to-earth. We must temper our noble character and practice it. We must not only improve our ability and quality, but also ensure our physical and mental health, so that we can become builders and successors of the cause of socialism with Chinese characteristics.

　　Second, we should take hard study as a ladder for growth and progress. The General Secretary of the Supreme Leader pointed out, "In the new era, young people in China should enhance their sense of urgency in learning, be eager to study tirelessly, study hard Marxist standpoints and methods, master scientific and cultural knowledge and professional skills, improve their humanistic quality, increase their knowledge and temper their character in their studies, increase their talents and skills in their work, serve the people with genuine talents and practical learning, and contribute to the country with innovation!" In the new era, young people in China should establish the concept of lifelong learning, learning all the time and learning everything, understand the truth that "young people are easy to learn when they are old, and one inch of time can’t be light", grasp the method that "what they get on paper is shallow at last, and they know nothing about it", adhere to the tenacity that "the bench should be cold for ten years, and the article should not be empty", and bear in mind that "it is the night when men are reading"

　　Third, we should regard practice as a stage to keep our passion for struggle forever. In the new era, young people in China should join the people in the great practice of Socialism with Chinese characteristics, deeply understand the development concept of innovation, coordination, green, openness and sharing, promote the implementation of the innovation-driven development strategy, dialectically treat the development speed, efficiency and sustainability, and fully understand the characteristics of the new round of scientific and technological and industrial revolution, such as the continuous emergence of major subversive technologies, the accelerated transformation of scientific and technological achievements, and the monopoly of industrial organization forms and industrial chains. Actively cultivate new impetus for development, shape more leading development that can give full play to the first-Mover advantage, and contribute their youth and strength to the Chinese dream of building an innovative country and realizing the great rejuvenation of the Chinese nation.

　　(Li Zhongshuang is a researcher at the Theoretical System Research Center of Socialism with Chinese characteristics, Jilin Province)

　　　　　　 CCTV News:During this year’s Spring Festival, many domestic films of New Year’s Eve which were shown in cinemas not only gained good box office and reputation, but also suffered serious online infringement and piracy. In this regard, the National Copyright Administration responded yesterday (15th) that it would intensify investigations in conjunction with various departments to curb the spread of infringement and piracy.

　　　　　　 On the first day of New Year’s Day, many domestic films with different types and themes were released in a concentrated way, which attracted many audiences to enter the cinema. Take the film The Wandering Earth as an example. By the afternoon of 15th, the box office of the film had exceeded 3.2 billion yuan, setting a new record for domestic films. However, within a few days of its release in The Wandering Earth, the pirated resources of the film began to spread on the Internet through WeChat friends circle and Weibo. Some people even openly peddled pirated resources of many cinema films, including The Wandering Earth, through Wechat business. Not only did they claim that the picture quality was "high-definition", but the price of a single film was as low as that of 1 yuan, and they could enjoy preferential treatment when they were packaged and purchased.

　　　　　　 Previously, through the clues provided by netizens, the reporter also found that some websites that downloaded free movie resources unscrupulously provided pirated resources of many New Year movies still being shown in cinemas on their homepages. Users can watch movies online without paying. However, when playing, there will be a gambling sites advertisement subtitle or pop-up information constantly on the screen.

　　　　　　 Zhaojie, director of the Copyright Law Enforcement Division of the National Copyright Administration, said that according to the monitoring situation, piracy is mostly concentrated in unregistered "three noes" small websites, some of which have servers located overseas, and some pirated contents or links are uploaded by third-party users or sold by third parties on e-commerce platforms.

　　　　　　 The relevant person in charge of the copyright law enforcement department of the National Copyright Administration said that the Copyright Administration attached great importance to the copyright protection of Spring Festival movies. In addition to including all eight New Year movies in the early warning list of copyright protection for the first batch of key works in 2019, the China Copyright Association Monitoring Center and the Film Quality Inspection Institute were deployed throughout the Spring Festival, and the monitoring of piracy was strengthened. Especially since February 7th, we have arranged for key film rights holders and monitoring agencies to set up docking windows, and jointly deleted infringing information with Internet service providers. As of the evening of 14th, 6,362 infringement links complained by right holders have been handled. At present, the online infringement and piracy of the Spring Festival movie shows a downward trend as a whole, from 1,634 on February 8 to 392 on February 14.

　　　　　　 Zhaojie, Director of the Copyright Enforcement Division of the National Copyright Administration, said: "Next, the National Copyright Administration will work with the National Film Administration, the Ministry of Public Security, the Ministry of Industry and Information Technology and other relevant departments to dig deep into the source of piracy and intensify the crackdown on sneak shots and illegal recordings in cinemas. The copyright law enforcement department will severely investigate and deal with websites, APPs, WeChat WeChat official account and e-commerce operators that sell and disseminate pirated films, and if the circumstances are serious, they will be handed over to the public security department for criminal treatment. "

During my first few years in Japan, my interests were mainly focused on two things: one was to study media law, and the other was to try to run the media. The former is the main business and the latter is a sideline, but this sideline takes up a lot of my time. In those years, I participated in the establishment of Japanese Students Abroad, China Economic Times, and Japanese-Chinese Medicine Exchange. At this time, the Japanese newspaper industry is surging-according to a survey by the Japan Press Association, the circulation of Japanese newspapers in 1997 was as high as 53.77 million copies, so I can count it as a success.

Compared with other countries, Japanese newspaper industry has several remarkable characteristics: first, the number of publications is huge; Second, newspapers are issued directly, and the sales network covers the whole country; Then the major newspapers belong to the "senior mass newspaper", unlike the European and American newspapers, the "senior newspaper" and "mass newspaper" are completely different.

Today, with the decline of paper media, there are still more than 100 newspapers "alive" in Japan, and one third of them are divided into two versions: "Korean issue" and "evening issue". The largest Yomiuri Shimbun is published nearly 10 million times a day. Japanese people are the people who love reading newspapers in the world. Many families subscribe to two newspapers, a national newspaper and a local newspaper. According to a survey in 2008, 90% of Japanese people have the habit of reading newspapers every day.

In the 1990s, domestic weekly newspapers and metropolis newspapers rose, and the China Newspaper Association sent many delegations to visit Japan. I have set up a bridge between China Press Association and Japan Press Association, and have done many projects to promote exchanges between the two sides. At that time, the domestic newspaper industry was in a period of rapid expansion, and many places lacked newspapers, newsprint and even ink. The exchanges between the two sides mainly focused on operation and management. For the Japanese newspaper industry, the domestic media is very yearning.

In Japan, newspapers belong to the private sector and are self-financing for the market. The state neither "owns" newspapers, nor subsidizes them, nor is it in a position to dictate their contents. More than half of the income of the paper media comes from sales, and the readers are the parents of food and clothing, so the distribution and service of Japanese newspapers are also directly oriented to readers. In Japan, 95% newspapers are delivered directly to subscribers’ homes by newspaper couriers, rain or shine. It is a part of many Japanese people’s life to have breakfast and read morning newspapers. Day after day, they gradually develop their attachment to type and paper.

High-quality distribution and service are considered to be one of the main reasons for Japanese newspapers to retain readers. In my opinion, the best service of newspapers comes from truth. Japanese newspapers have a good record of objectivity. This stems from the "freedom of the press" guaranteed by the postwar constitution. In 1947, the Japanese Constitution prohibited any form of news censorship. On this basis, the principle of "objectivity" and "neutrality" of newspapers becomes possible. Unlike European and American media, Japanese newspapers keep a distance from politics while presenting facts. Politicians do not directly intervene in the media, and journalists will not turn to politics. Subscribers rarely subscribe to a newspaper because of their political stance, because the editorials of these newspapers are not very different. In a survey last year, the credibility score of newspapers reached 68.7 points (out of 100 points), which was significantly better than the 51.4 points of online new media.

However, the crisis is also obvious. In the Heisei era, the paper media experienced a process of reaching the peak and then slipping. Last year, Japanese newspapers published 39.9 million copies a day, which greatly exceeded the global level, but it has shrunk by about a quarter compared with the peak of 20 years ago. As mentioned earlier, the revenue of Japanese newspapers mainly depends on selling newspapers, and the shrinking circulation means that the income of publishers decreases. According to statistics, the total sales of Japanese newspapers decreased by about 458 billion yen (about 29.1 billion yuan) in the decade from 2003 to 2013. In the late Heisei generation, it has become normal for print media to attack each other in order to compete for declining subscribers.

There are cracks in the business model on which Japanese newspapers depend, and this crack will become more and more obvious with the aging of the "lump generation". The so-called "mass generation" was born shortly after the war, and has developed the habit of reading newspapers since childhood, and is the most loyal reader of newspapers. These people are now over 70 years old. According to statistics, the "healthy life expectancy" of Japanese men is 71 years old, while that of Japanese women is 74 years old. Later, they will either enter the nursing home or gradually become too tired to read. At that time, the wave of newspaper subscription cancellation will come.

Young people who grew up in the internet age are not attached to newspapers, and they don’t even watch TV. Surfing the internet is their daily life, and more than 90% of Japanese in their twenties and thirties are netizens. According to a survey conducted by the Press and Communication Research Association last year, in Japan, the number of people browsing news through mobile phones or computers has exceeded the readers of early newspapers.

Personally, I have less and less time to read newspapers. This is not just a matter of time, but that newspapers are no longer an irreplaceable source of information. In the past, news that could only be obtained by reading newspapers and watching TV can now be easily obtained online, even without the need for professional news organizations to provide it.

In the early 1990s, when I first arrived in Japan, there was often no news of China in the mainstream Japanese media for several days, as if there was no such country as "China" on the earth. My fellow students and I founded China Overseas Students Daily and China Economic Times to fill this gap. The former is aimed at the minority group of "Japanese students studying abroad" and published in both Chinese and Japanese languages; The latter is for Japanese readers and published in Japanese. Later, the two newspapers both disappeared at the door of the internet age, unable to find a new position, and lack of editing and editing power, which were the main reasons for the suspension of publication.

1995 was called the "first year of the Internet" in Japan. In that year, traditional media began to enter the network, and the media performance became more diversified. In 1997, the circulation of Japanese newspapers reached its peak, and has been shrinking year by year since then. People generally attribute this to the impact of the internet age. In fact, Achilles’ heel is different for different newspapers. For western mainstream media, the loss of advertising is a fatal blow, but the main income of Japanese newspapers does not depend on advertising. What Japanese newspapers lack is, I think, in-depth information and investigative reports that only professional media can provide. This shortcoming has always existed, but it is only in the Internet age that Japanese newspapers have accelerated their depreciation.

Reporters Without Borders released media freedom in 180 countries and regions around the world in April this year, and Japan ranked only 67th, ranking last in the Group of Seven. Why is this happening? As mentioned above, Japan’s Constitution guarantees freedom of the press, which is the same as other countries in the G-7, except that there is a "press club" system in Japan.

"Journalists’ Club" is an exclusive organization established by Japanese government departments and business clubs at all levels for the media. Only club members can obtain the first-hand information and data provided by the government and relevant clubs. There are hundreds of such press clubs all over Japan, and there are special "press rooms" from the Prime Minister’s Office to the Tokyo Stock Exchange. Through the club, journalists and so-called authoritative sources have formed a mutually beneficial "non-confrontational" relationship-journalists can easily get fed without having to chase after them, and sources regulate information release to realize public opinion management.

This system has been criticized by foreign countries, thinking that it has actually caused "self-censorship" of the media. Japanese newspapers are full of news from journalists’ clubs, and there are few in-depth investigative reports and even few critical reports. As mentioned above, Japanese newspapers don’t tell lies, but truth doesn’t mean truth, which is often hidden under fragmented facts and needs to be excavated by journalists. The reason why the media is important to a democratic society is that it builds an information base for people’s political participation. Only when people are fully informed can people’s autonomy become possible. Unfortunately, Japanese newspapers are not so conscious.

Martin Fackler, former director of The New York Times branch in Japan, noticed that the media are very popular with Japanese fresh graduates because of their high salaries and comparable treatment to banks, securities companies and trading houses. This kind of "motivation" makes Japanese journalists more like "wage earners". Unlike American journalists from the grassroots, they lack professional passion and confidence in questioning dignitaries.

At present, Shinzo Abe has become one of the longest-serving prime ministers in Japan, thanks in part to the media. Every major newspaper in Japan has a column of "The Prime Minister’s Movement" to report the whereabouts of the Prime Minister. It is not difficult to find that almost all the heads of major media are Abe’s guests. According to some statistics, since returning to the post of Prime Minister in 2012, the number of times Abe has had dinner with media people has greatly increased. Today’s Japanese media have little criticism of Abe’s government. "I’m not so much worried about the Abe regime that controls the media," Martin Fakler sighed. "I’m more worried about the Japanese media so easily."

In the 2010s, the life of Japanese newspapers became more and more difficult. Of course, they will not sit still. Many newspapers publish online editions and offer them to subscribers at very low prices. In addition, there are various plans and promotions for specific groups, such as launching special topics for women or "student subscription prices" for young people to attract more subscribers and readers. However, the declining sales volume year by year shows that these methods are not effective, at least not enough to reverse the decline. Perhaps it is time for Japanese newspapers to consider a reporting strategy outside the press club.

Near the Dome Gymnasium in Tokyo, there is a dormitory for international students named "Houleliao". The entrance and floor are inlaid with green glazed tiles, which is full of ancient meaning. It used to be the "Manchukuo Students’ Club for Studying in Japan", but it has been transformed into the dormitory for international students of the Japan-China Friendship Club. I remember that my room was Room 104, which was once the editorial department of China Overseas Students.

In the past 30 years, only the Japanese-Chinese Medicine Exchange magazine, the three media I participated in, has survived, and I heard that it has developed well. Perhaps, yesterday’s "public" has collapsed, people no longer read the same newspaper at the same time, and today’s media must satisfy countless "minorities" with varied tastes.

—–

Author Darren Liu is a professor at the Department of Comprehensive Policy and Graduate School of Xinglin University.

Original Bajiuling Wu Xiaobo Channel

It may be difficult for pharmaceutical companies to embark on the road of OEM, but it is not a long-term solution after all.

Text/Ba Jiuling (WeChat WeChat official account: Wu Xiaobo Channel)

01

These things you bought online are probably branded products.

Have you bought scar cream, hair tonic, warm palace stickers, diet pills and other health care products online? If these products come from well-known pharmaceutical companies such as Renhe, Tongrentang and Xiuzheng, will you have more trust, even if its price is higher than similar products, will you pay for them?

But in fact, the products you bought are probably not from the pharmaceutical companies’ own factories, but are OEM products.

For example, Tmall’s "Medicine Capital Renhe Flagship Store" has a monthly sales of 10,000+and more than 7,000 comments. According to the product details page, this product is from Renhe Pharmaceutical, but it does not appear in the product list of Renhe Pharmaceutical official website.

According to the approval number of this product "G20180064", minibus found the registration information of this product in official website of the Food and Drug Administration, which showed that the manufacturer was "Guangzhou Aifuyi Biotechnology Co., Ltd.", and the last remark information also stated that its actual manufacturer was: Guangzhou Tengyu Cosmetics Co., Ltd.

Enterprise investigation shows that Guangzhou Aifuyi and Guangzhou Tengyu have no equity relationship with Renhe Pharmaceutical. This is a typical OEM product.

On the platform of investor interaction, many investors have raised a similar topic to Renhe Pharmaceutical, such as "What is the relationship between anti-alopecia lotion and Renhe Pharmaceutical", and they are concerned about the actual relationship between such branded products and Renhe Pharmaceutical.

02

The OEM model has spread to the medical field.

Today, the OEM model has been very popular in all walks of life. The most typical is the Antarctic people. Open a shopping platform, there will be many shops related to Antarctic people, and the products are countless, from shoes and clothing to bedding, from electric irons to gas stoves.

Antarctic people were originally a company that started from making underwear. Since 2008, Antarctic people have closed all the production lines of their own factories, and since then they have changed from "selling products" to "brand authorization", earning a lot of money. In 2019, Antarctic people earned 1.3 billion yuan through brand authorization. In 2020, the gross profit margin of Antarctic OEM service will reach 93.26%.

In recent years, the OEM model has spread to the medical and health care industries. Renhe, Tongrentang, Xiuzheng, Sunflower and many other well-known pharmaceutical companies increase their income through brand authorization.

Taking Renhe Pharmaceutical as an example, according to its 2020 annual report, the company achieved a total operating income of 4.106 billion yuan. The company’s products are divided into self-owned products and OEM products. From the perspective of income, self-owned products and OEM products basically account for half.

The OEM model supports half of the revenue of an old pharmaceutical company, which is enough to prove the dependence of well-known pharmaceutical companies on the OEM model.

Compared with R&D, OEM is obviously an easier shortcut. Accustomed to taking shortcuts, they are even more reluctant to take the difficult but correct path.

According to the third quarterly report of 2021 disclosed by Renhe Pharmaceutical, in the first three quarters, the company’s R&D expenses were 42.76 million yuan, and its revenue was about 3.659 billion yuan. The proportion of R&D expenses in revenue was only 1.1%. According to the annual report of Renhe Pharmaceutical for nearly 4 years, its annual sales expenses are 14-26 times as much as R&D expenses. Renhe’s characteristics of "emphasizing marketing and neglecting research and development" are often criticized by the outside world.

However, this is not the problem of Renhe. According to the survey report of the consulting industry in China, the R&D expenditure of large international pharmaceutical companies generally accounts for 15%-20% of the total sales, while the R&D investment of domestic pharmaceutical companies accounts for only 2%-3% of the sales revenue on average.

03

Want to win by branding? I’m afraid not.

Although the road to OEM is easy, it is not once and for all.

Just like Antarctic people, they thought they could "win" by brand authorization, but these two years have not been easy.

Since July last year, the share price of Antarctic e-commerce has dropped from the highest point of 24.41 yuan to around 7 yuan today, and its market value has evaporated by nearly 40 billion yuan. According to its 2021 semi-annual report, in the first half of 2021, the net profit of Antarctic e-commerce attributable to shareholders of listed companies was 246 million yuan, down 42.85% year-on-year.

The OEM model is like a double-edged sword, which not only contributes a lot of profit to the enterprise, but also brings various negative problems to the brand, such as product quality, word of mouth and even false propaganda.

There are many complaints about branded products of pharmaceutical companies on the websites of Black Cat Complaint and 315 Consumer Protection Complaint. Most of the complaints revolve around "invalid products", "fake goods", "no refund" and "false propaganda".

Minibus searched Pinduoduo for a wound care ointment. According to the industry details page, this product comes from a national brand-Amendment. Its function is "scar removal without leaving any trace", and it has been put on record by the Drug Administration, with good safety effect.

The actual manufacturer of this ointment is "Jiangxi Bingshuangjiefu Industrial Co., Ltd.", which has no equity relationship with Xiuzheng Pharmaceutical and belongs to OEM products.

According to the record number "Ganzhang Machinery Equipment No.20190083" provided by it, the minibus made an inquiry on the website of National Medical Products Administration, and the record information showed: "This product is ointment. The contained components have no pharmacological effects. The ingredients contained cannot be absorbed by the human body. Non-sterile. "

The "intended use" item is blank.

The minibus inquired about other brands of scar-removing ointment of the same type, and the column of "expected use" said "suitable for inhibiting and relieving hyperplastic scars caused by burns, trauma, surgery and other reasons".

In other words, this ointment probably has no scar removal effect. If so, then this product has the problem of false propaganda.

04

How can you post it? Who is responsible for the problem?

Who should be responsible for the quality problems of OEM products? The minibus consulted Chang Dongyue, the director of Shanghai Law and Craftsman Law Firm, and he thought that once the branded goods had quality problems, the brand supplier was the direct responsible person, and the processor was also liable under normal circumstances. Moreover, this is based on the quality problems of legally produced products, and it is necessary to bear civil liability.

However, more and more enterprises don’t talk about "martial arts", and many enterprises alienate OEM into pure lending brands, which is very problematic without any quality supervision on quality. In this case, if the illegal production leads to extremely bad social consequences, the brand and producer of OEM products not only need to bear civil liability, but also need to bear administrative responsibility and even criminal responsibility.

Chang Dongyue also said that the safety of food and drugs is related to people’s right to health and even life. Quality problems may cause irreversible damage to the body, and no matter how strict the quality supervision of food and drugs is. Regrettably, although China’s Food Safety Law, Drug Administration Law and Product Quality Law all stipulate product quality responsibility, the sanctions for violating food and drug safety are still too light, so that the food and drug field in China is still not safe enough. In this regard, the United States and Japan’s practice of using heavy codes to control food and drug safety is quite good and worth learning.

Relying on legal sanctions is the last step. As an enterprise, it should be its duty to abide by the rules. How can have no martial ethics, a post it?

According to Shi Lichen, the founder and strategic marketing expert of Beijing Dingchen Management Consulting Co., Ltd., OEM is not illegal, and the key is how to continue to control quality while authorizing. Whether you are OEM or OEM, consumers only know that they are buying your brand. Pharmaceutical companies should pay special attention to quality, otherwise, as the authorized products become more and more miscellaneous, the quality can not be controlled, and finally the reputation of the main business will be affected, which will not be worth the candle.

05

Difficulties and new ways for pharmaceutical companies

The advantages and disadvantages of OEM mode are very clear, and it can easily make money, but it is difficult to control the quality and the brand is easily damaged. The reason is very simple. The question is, those old pharmaceutical companies that have spent a hundred years settling down should have cherished their feathers. Why are they addicted to OEM?

Shi Lichen explained the reasons behind it: in recent years, the competition in the pharmaceutical industry has been fierce, and the operating pressure of pharmaceutical companies has increased. The old pharmaceutical companies have to find a way out. First, solve the fundamental problems and increase investment in research and development; Second, based on its own cost advantage, to achieve economies of scale. But these two roads are not easy to walk.

"In contrast, the OEM business has almost no cost and high net profit, so those pharmaceutical companies with brand awareness and strong premium ability naturally embarked on this road."

From this point of view, it is difficult for the old pharmaceutical companies to embark on the road of OEM, but this is not a long-term solution after all. Is it possible to open up a new road?

There is indeed a new road that has emerged-the field of cross-border beauty cosmetics and daily chemicals for pharmaceutical companies.

With the strong growth of functional skin care products, pharmaceutical companies such as Renhe, Pien Tze Huang, Tongrentang, Ma Yinglong, Yunnan Baiyao, Panlong Yunhai, Dong ‘e Ejiao and Xiuzheng Pharmaceutical have all set foot in the cosmetic and daily chemical industry.

Pien Tze Huang disclosed the 2020 financial report, and the company achieved operating income of 6.511 billion yuan, a year-on-year increase of 13.78%; The net profit was 1.672 billion yuan, a year-on-year increase of 21.62%. Behind the growth, the cosmetics sector contributed a bit. Its holding subsidiary Fujian Pien Tze Huang Cosmetics Co., Ltd. achieved revenue of 611 million yuan, up 42.01% year-on-year, and net profit of 114 million yuan, up 41.23% year-on-year.

In July this year, Renhe Pharmaceutical announced that it planned to acquire 80% equity of seven cosmetics companies for 719 million yuan. One of them, Shenzhen Miura Natural Cosmetics, has been independently producing Renhe brand cosmetics, and some of the products distributed by the other six target companies come from this company.

In this regard, Shi Lichen analyzed that there is a huge Japanese industry called cosmeceuticals, which is not available in China, but we can make some functional cosmetics. Well-known pharmaceutical companies have natural advantages in making cosmetics across borders. For example, if brands can support the premium of products, they can get higher profit points. In addition, pharmaceutical companies themselves already have strong management teams, marketing teams and capital levels, which are not available to ordinary enterprises.

"The difference is nothing more than that some pharmaceutical companies, such as Renhe, have cultivated Renhe brand cosmetics related products through OEM before, and some products already have a certain market share, brand awareness and user base. At this time, it is logical to conduct mergers and acquisitions. Some pharmaceutical companies have had less involvement in this area before, so they may have to do it from scratch. "

In this way, pharmaceutical companies cross-border to make beauty cosmetics and daily chemical products. Originally, they just wanted to be a sideline through brand authorization. In the future, they may become one of their main businesses and gain new profit growth points by creating explosive IP products.

Author | Li Mengqing | Duty Editor | Zhang Wenlong

Editor | He Mengfei | Editor | Zheng Yuanmei | Tuyuan | vision china

Original title: "Old pharmaceutical companies learn from online celebrity brand. Have you ever bought such branded products? 》

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