Comments on live broadcast helping traditional culture: live broadcast, let the younger generation and traditional art go in both directions.

    Xinhuanet Beijing, March 17th (Reporter Chen Tingyu) Intangible arts such as opera, folk music, traditional dance and traditional handicrafts are being understood and loved by the younger generation such as "post-00" and "post-90" through live broadcast. Love the "quintessence of the country" and pursue the "tide of the country". When watching and enjoying the colorful non-legacy projects such as Huagu Opera and Yangxi Opera, the younger generation is cultivating deep local identity and cultural self-confidence. In the digital era, intangible cultural heritage, a treasure of traditional culture, is entering the daily life of young people.

    In recent years, more and more non-legacy practitioners have entered the live broadcast room and put the long-lost minority art on the second stage of live broadcast. Nowadays, xiang opera and Dongting fishing songs are no longer unfamiliar terms in textbooks, but are "seen" by more and more young people, and they are also loved from all over the world.

    A few days ago, at the Hunan Station of the intangible anchor salon jointly sponsored by Tsinghua University Cultural and Creative Development Research Institute and Tik Tok, Xiao Yan, a representative of Tik Tok live broadcast business, introduced that in the past year, the cumulative number of intangible live broadcasts in Hunan Province exceeded 150,000, and the number of such live broadcasts exceeded 640 million, a year-on-year increase of 178%; 17,000 Hunan non-legacy anchors broadcast in Tik Tok, with a cumulative broadcast duration of over 2.93 million hours, up 95% year-on-year. It is not difficult to find that watching intangible cultural heritage live in Tik Tok has become the daily life of Hunan audience.

The picture shows the event site of "Hunan Station of Non-legacy Anchor Salon"

    According to the data of Tik Tok Platform, in the past year, the live broadcast of intangible cultural heritage in Tik Tok averaged 1,617 performances per day, with the total number of performances increasing by 642% year-on-year. The number of non-legacy anchors who received rewards increased by 427% year-on-year, and the amount of rewards increased by 533% year-on-year. We also found that the income of non-genetic inheritors increased by 34% year-on-year, of which the sales of non-legacy goods increased by 668% year-on-year. Now, it has become a new trend across regions to listen to opera, enjoy national music and watch the intangible cultural heritage in the live broadcast room.

    It is gratifying that many traditional performances and skills are connected with modern young people through non-legacy live broadcasts. For example, Huagu Opera, a national intangible representative project, gained wide popularity from college students to "silver-haired people" in the live broadcast room. At the same time, Huagu Opera, Guzheng and Crosstalk are also the most praised performing arts in Hunan Province.

The picture shows Yi Zhenghong, a young actor of the Drama Heritage Center in Zhuzhou City, Hunan Province and the anchor of Tik Tok Huagu Opera, performing at the Hunan Station of the Intangible Anchor Salon.

    How to arouse the public’s enthusiasm for the protection of intangible heritage and drive more young people to participate in the inheritance of intangible heritage has always been an unresolved problem.

    Yan Yunyu, the anchor of Tik Tok Erhu, believes that the live broadcast has narrowed the distance between intangible cultural heritage practitioners and the audience, and even promoted the popularity of intangible cultural heritage. Live broadcast and short video make the ancient intangible heritage glow with the glory of the times, and it is also known and loved by more and more young people.

    Cao Min, deputy secretary-general of Guzheng Art Committee of Hunan National Orchestral Society, national third-class performer and Tik Tok Guzheng anchor, said that in modern times with advanced technology, the intangible cultural heritage with a long history is gradually fading out of people’s daily life, and Guzheng is one of them. However, in the fast-paced social life, traditional culture and music are like a good medicine that can comfort the soul. We should rebuild the sense of identity of traditional culture in a way that is more acceptable and recognized by modern people. The live broadcast in Tik Tok has enabled folk music to find a modern bosom friend.

    Guqin art is a new form with the longest history and continuous inheritance in China, and it is a master of instrumental art.. Spreading to the public, especially teenagers, is an important part of the inheritance and protection of Guqin art.

    According to Lynne, an associate researcher at the Music Research Institute of the Chinese Academy of Art and a representative inheritor of the national intangible guqin art, as early as 2006, the Chinese Academy of Art and the China Intangible Cultural Genetic Protection Center established and planned the activities of guqin art entering universities, with the active participation of local guqin artists and non-governmental organizations, and publicized and educated the public guqin art for college students nationwide. Subsequently, the object of communication activities has gradually changed from university teachers and students to cover the vast number of primary and secondary school students and young guqin lovers. The purpose of these activities is to sow childlike innocence and hand over the intangible art to the future. Nowadays, the new media communication mode has brought new experience and hope to these works.

    To a certain extent, the non-legacy live broadcast is still a form of universal education.

    Cao Min believes that the live teaching of art courses is a more advanced mode, which solves the problem of uneven art education resources. In the past, children in the mountains had to be exposed to advanced art education unless they went out of the mountains and went to first-and second-tier cities, which required huge efforts and often had little chance. Now through the live broadcast platform, children have the opportunity to appreciate traditional culture and skills, enriching people’s spiritual world and real life. At the same time, anchors can also use their real talents to get recognition and feedback from fans, such as praise and reward, forming a virtuous circle of two-way complementarity.

    At the same time, the current traditional handicrafts and non-legacy arts are also facing the bottleneck of lack of successors, and there has been a talent gap, while new communication methods such as live broadcast have brought traditional arts closer to young people.

    Lian Chunhai, a researcher at the Institute of Fine Arts of the Chinese Academy of Art, said that the age of practitioners of traditional handicrafts is gradually aging, and it takes a long time to learn traditional skills, so there is a talent gap. In the new media era, the emergence of live broadcast, short video and other forms of communication has created new opportunities for the spread of traditional handicrafts and brought new ideas for the inheritance of traditional arts.

    Zheng Zhang, vice president of Tsinghua University School of Journalism and Communication, said that in order to invite many non-genetic inheritors around and reach more young people, it is necessary to use diversified technical means to give young people access to high-quality and high-level cultural content products. Intangible art can be combined with digital new media and technical means, which is a two-way process for the younger generation and traditional art.

    It is hoped that national music and traditional culture will be popular again and "tidal" with the help of modern communication methods such as live broadcast and new media platforms, and will be perceived, loved and passed on by more young people.

　　News from the Central Broadcasting Network (Reporter Bi Qiang) On the morning of May 20th, the groundbreaking ceremony for the major infrastructure of the 2022 Dalian Taiping Bay Cooperative Innovation Zone was successfully held at the site of the water purification plant project of the Taiping Bay Cooperative Innovation Zone, which was hosted by the Dalian Taiping Bay Cooperative Innovation Zone Management Committee and China Merchants Taiping Bay Development and Investment Co., Ltd.

Hu Yong, General Manager of China Merchants Taipingwan Development and Investment Co., Ltd. (photo by reporter Bi Qiang from Yangguang. com)

　　Hu Yong, general manager of China Merchants Taipingwan Development and Investment Co., Ltd., and Li Qi, member of the Dalian Municipal Party Committee and director of the Taipingwan Cooperation and Innovation Zone Management Committee, attended the ceremony. In his speech, Li Qi welcomed all the guests attending the groundbreaking ceremony and congratulated on the commencement of major infrastructure construction. He said that Taiping Bay focuses on the strategic positioning and mission of "deepening cooperation between the central and local governments and helping the revitalization of the Northeast". Focusing on the overall requirements of "taking shape in two years and becoming a scale in five years", it is based on the layout of industrial projects with "one area and multiple parks", innovating institutional mechanisms, increasing investment attraction and fully promoting development and construction. The commencement of this major infrastructure indicates that the development and construction of Taiping Bay has pressed the "fast forward button" and started the "acceleration". After the completion of these projects, it will effectively optimize the development investment environment, enhance the quality image of Taiping Bay and increase the capacity of public services, which is of great significance for expanding effective investment and cultivating new economic growth points.

The groundbreaking ceremony site (photo by reporter Bi Qiang from Yangguang. com)

　　Taiping Bay Cooperative Innovation Zone is located at the northwest end of Dalian, at the core of Bohai Economic Circle and Northeast Asia Economic Circle, and it is a triple policy overlapping area of Belt and Road, Northeast Revitalization and Liaoning Coastal High-quality Development Economic Belt. Taiping Bay Cooperative Innovation Zone is a major strategic industrial project jointly built by China Merchants Group, Liaoning Province and Dalian City, which bears the important task of cooperation between the central and local governments and green development. Taiping Bay covers an area of about 260 square kilometers. It plans the overall development pattern of "one axis, one belt, five districts and many towns", constructs the functional layout of "port, production, city, finance and innovation", and builds a harbor new city with interdependence between port and city, integration of production and city, livability and suitability for business.

Project planning (Photo courtesy of China Merchants Taipingwan Development and Investment Co., Ltd.)

　　Regional development and infrastructure construction should go ahead. Taiping Bay Cooperation and Innovation Zone attaches great importance to the construction of basic supporting facilities, works out the layout with a high starting point and high standards, organizes relevant planning in advance, actively carries out the feasibility study of the project, and innovates and breaks through the project preparation work such as land requisition and transfer, bidding organization and formalities. In 2022, Taiping Bay Cooperation Zone plans to start construction of transportation supporting projects such as Shugang Highway, the first development zone road and supporting pipe network, No.3 road in the port area, livelihood supporting projects such as raw water pipelines, water purification plants, sewage plants and supporting pipelines, energy communication supporting projects such as natural gas, heating, electricity, communication and network, shipping supporting projects such as public waterways and revetment, environmental transformation supporting projects such as venture parks and wetland parks, and industrial supporting projects such as standard workshops and research and development centers in new energy industrial parks.

　　Integration of Hong Kong and Hong Kong industries and empowerment of new cities. Taiping Bay Cooperative Innovation Zone will give full play to the central enterprises’ solidarity, integrate resources, gather and play the role of the park platform, innovate and copy the Shenzhen Qianhai cooperative development model, link the strengths of all parties, and make every effort to build the most dynamic and competitive cooperative innovation zone in Northeast China, so as to contribute to the implementation of the national "double carbon" strategy, build a state-owned state-owned enterprise pilot zone, serve the revitalization of Liaoning, and support the strategic goal of Dalian’s GDP exceeding one trillion in three years.

　　Japanese rite of passage

　　Overseas network April 1 STAccording to Japan’s Yomiuri Shimbun, the amendment to Japan’s Civil Law came into effect on April 1, and the adult age in Japan was officially lowered from 20 to 18. According to the amendment, at the age of 18, you can independently sign financial contracts such as credit card processing, investment and consumption, but you still need to be at least 20 years old to smoke, drink or participate in public gambling.

　　In 1876, Japan in Meiji era defined 20 years old as the age of adulthood for the first time. Japanese media pointed out that this is the first time that Japan has adjusted the age of majority in the Civil Law after 146 years. Since most countries in the Organization for Economic Cooperation and Development (OECD) adopt the form of "18-year-old adults", Japan has also decided to adjust to international standards. Specifically, Japanese adults over the age of 18 can sign contracts such as mobile phones and credit cards without their parents’ consent, and can also apply for passports valid for 10 years. The marriage age of women is adjusted from 16 to 18, just like that of men.

　　Earlier, some media pointed out that the aging of Japanese society is becoming more and more serious, and lowering the age standard for adults is intended to encourage young people to enter society early and participate in social life. However, some experts worry that many 18-and 19-year-olds lack social experience and are easily deceived without the protection of guardians. The current Japanese law stipulates that minors or their guardians have the right to cancel contracts signed without the consent of their guardians. After the new regulations come into effect, people aged 18 and 19 will lose relevant legal protection. (Overseas Network-Wang Shanning)

　　The General Secretary of the Supreme Leader sent a message to the young people in the new era, stressing that "in the new era, young people in China should inherit and carry forward the May 4th spirit, strengthen their ideals and beliefs, stand firm on the people’s stand, practice their excellent skills, devote themselves to the great cause of strengthening the country, and always maintain the forward posture of hard struggle, together with hundreds of millions of people, and fight bravely on the new long March to realize the great rejuvenation of the Chinese dream by the Chinese nation." The author thinks that in the new era, the young people in China should carry forward the patriotic banner, scientific spirit and the tradition of eternal struggle to implement the message spirit of the Supreme Leader General Secretary.

　　To inherit and carry forward the spirit of May 4th Movement, we should hold high the banner of patriotism.

　　Since its establishment, the Communist Party of China (CPC) has regarded young people as the new force and commando for the development of the cause of the party and the people, and has always led, cared for and supported young people to realize their life values and lofty ideals in the great struggle of participating in the country’s prosperity and national rejuvenation, whether in the stormy revolutionary years, in the raging construction period or in the magnificent reform era. A generation of youth has the spiritual coordinates of a generation of youth, a generation of youth has the historical experience of a generation of youth, and a generation of youth has the mission of a generation of youth. In the face of the sudden outbreak of COVID-19, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, young people in China in the new era hold high the banner of patriotism, stimulate patriotic enthusiasm and show patriotic feelings. After achieving phased results in fighting the epidemic with the people of the whole country, they are fully committed to the vivid practice of resuming work and production, promoting stable and orderly economic and social development and realizing the decisive victory in building a well-off society in an all-round way. General Secretary of the Supreme Leader pointed out: "In contemporary China, the essence of patriotism is to adhere to a high degree of unity of patriotism, love for the Party and love for socialism". In the new era, young people in China should know and grasp the historical inevitability of the development of human society and Socialism with Chinese characteristics from our party’s exploration of Socialism with Chinese characteristics’s historical development and great practice, and constantly establish their faith and confidence in fighting for the lofty ideal of communism and the common ideal of Socialism with Chinese characteristics. In the new era, young people in China should carry forward the spirit of the May 4th Movement and hold high the banner of patriotism.To unswervingly follow the Party’s Socialism with Chinese characteristics road, we should clearly understand, profoundly understand and thoroughly understand the truth that "without communist party, there will be no new China, only socialism can save China, and only Socialism with Chinese characteristics can develop China", learn the history of the Party, know the Party’s situation, listen to the Party’s words and follow the Party. We must adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, closely link our ideals with the future of the motherland, closely link our growth with the destiny of the nation, and integrate our personal pursuit of happiness into the great practice of seeking happiness for the people of China and the rejuvenation of the Chinese nation, so that our ideals, careers, happiness and the future of the country, the people’s happiness and the destiny of the nation can be United in the same direction, with the same direction and with the same strength, so that our youth can serve the motherland, the people and the people.

　　Inheriting and carrying forward the spirit of May 4th Movement should carry forward the scientific spirit.

　　The majority of young people insist on taking science as a sharp weapon to win the epidemic prevention and control war, establish scientific spirit, adopt scientific methods, strengthen scientific research, insist on asking science for answers, methods and results, and make outstanding contributions to the phased achievements of epidemic prevention and control together with the people of the whole country.

　　In the new era, young people in China should carry forward the scientific spirit. First, they should adhere to the Marxist scientific outlook. Marxism is a science about realistic people and their historical development, and its research object is all human historical activities and the whole historical process. We should learn, understand and implement Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, the latest achievement of Marxism in China. From a macro perspective, we can handle the relationship between man and nature and realize the sustainable development of the country’s economy and society. From the middle point of view, we can handle the relationship between people and society, effectively solve the problem of "people’s dependence on things" formed by the logic of capital, and provide guidance for work, study and life; From the microscopic point of view, it can deal with the relationship between good people and self, effectively eliminate cultural nihilism, and enhance their sense of acquisition and happiness.

　　Second, we must learn to think scientifically and be brave in pioneering and innovating. On the one hand, we should carry forward the tradition of pioneering spirit, promote innovation consciousness in the whole society with practical actions that dare to innovate, dare to innovate and be good at innovation, stimulate the innovation wisdom of all people, unite the innovation strength of all people, release the innovation vitality of the whole society, seize the historical opportunity of the new round of scientific and technological and industrial revolution, give full play to the key role of scientific and technological innovation, and seize the "bull’s nose" of scientific and technological innovation to seize the opportunity, win the initiative and win the initiative for promoting reform and development. On the other hand, we should strengthen the comprehensive research, systematic planning and overall promotion of all work, make clear the distance in time, use the long to see the short, from near to far, and orderly, so as to be steady and far-reaching; Make clear the size in space, look at the small with the big, accumulate the small to be the big, and make the easy first and then the difficult, so as to make the big things easy, make the difficult things easy, achieve career success and promote national development.

　　Third, we must persist in joint efforts in scientific research and promote the integration of science and humanities. On the one hand, it is necessary to enhance team awareness, work together to tackle key problems scientifically, and in view of the increasingly prominent reality of cross-disciplinary clustering and multi-field technology integration, rely on team strength to gather wisdom to tackle key problems, integrate scientific research strength and resources, and give full play to the advantages of all aspects, so as to form an overall joint force to promote scientific and technological innovation and accelerate the construction of an innovative country. On the other hand, it promotes the integration of science and humanities, emphasizing both the value of humanistic spirit and the charm of scientific rationality; He is good at using empirical methods to study social science issues, but also good at thinking about natural science issues from the perspective of humanities, realizing the interaction between scientific research and humanistic thinking, the blending of scientific spirit and humanistic spirit, and the scientific application of natural science research methods and social science research methods, further highlighting the role of science and technology in economic and social development.

　　Inheriting and carrying forward the spirit of the May 4th Movement should carry forward the tradition of permanent struggle.

　　Young people in the new era carry forward the tradition of eternal struggle. First, they should guide their life with ideals and beliefs. In the new era, young people in China need to set up lofty ideals of communism, as well as their faith in Marxism, Socialism with Chinese characteristics and the Chinese nation’s great rejuvenation of the Chinese dream. They should proceed from reality, plan from the present, start from the present, and handle the dialectical relationship between ideal and reality, long-term and present. They should set up ideals as well as focus on reality, guide practical work with lofty ideals and support lofty ideals with practical work. It is necessary to take a long-term view and base on the present. Only by taking a long-term view can we motivate ourselves to move forward, and only by standing on the present can we make steady progress. To establish a high degree of consciousness of integrating one’s ego into the motherland’s ego and the people’s ego, we must be ambitious and down-to-earth. We must temper our noble character and practice it. We must not only improve our ability and quality, but also ensure our physical and mental health, so that we can become builders and successors of the cause of socialism with Chinese characteristics.

　　Second, we should take hard study as a ladder for growth and progress. The General Secretary of the Supreme Leader pointed out, "In the new era, young people in China should enhance their sense of urgency in learning, be eager to study tirelessly, study hard Marxist standpoints and methods, master scientific and cultural knowledge and professional skills, improve their humanistic quality, increase their knowledge and temper their character in their studies, increase their talents and skills in their work, serve the people with genuine talents and practical learning, and contribute to the country with innovation!" In the new era, young people in China should establish the concept of lifelong learning, learning all the time and learning everything, understand the truth that "young people are easy to learn when they are old, and one inch of time can’t be light", grasp the method that "what they get on paper is shallow at last, and they know nothing about it", adhere to the tenacity that "the bench should be cold for ten years, and the article should not be empty", and bear in mind that "it is the night when men are reading"

　　Third, we should regard practice as a stage to keep our passion for struggle forever. In the new era, young people in China should join the people in the great practice of Socialism with Chinese characteristics, deeply understand the development concept of innovation, coordination, green, openness and sharing, promote the implementation of the innovation-driven development strategy, dialectically treat the development speed, efficiency and sustainability, and fully understand the characteristics of the new round of scientific and technological and industrial revolution, such as the continuous emergence of major subversive technologies, the accelerated transformation of scientific and technological achievements, and the monopoly of industrial organization forms and industrial chains. Actively cultivate new impetus for development, shape more leading development that can give full play to the first-Mover advantage, and contribute their youth and strength to the Chinese dream of building an innovative country and realizing the great rejuvenation of the Chinese nation.

　　(Li Zhongshuang is a researcher at the Theoretical System Research Center of Socialism with Chinese characteristics, Jilin Province)

Original Bajiuling Wu Xiaobo Channel

It may be difficult for pharmaceutical companies to embark on the road of OEM, but it is not a long-term solution after all.

Text/Ba Jiuling (WeChat WeChat official account: Wu Xiaobo Channel)

01

These things you bought online are probably branded products.

Have you bought scar cream, hair tonic, warm palace stickers, diet pills and other health care products online? If these products come from well-known pharmaceutical companies such as Renhe, Tongrentang and Xiuzheng, will you have more trust, even if its price is higher than similar products, will you pay for them?

But in fact, the products you bought are probably not from the pharmaceutical companies’ own factories, but are OEM products.

For example, Tmall’s "Medicine Capital Renhe Flagship Store" has a monthly sales of 10,000+and more than 7,000 comments. According to the product details page, this product is from Renhe Pharmaceutical, but it does not appear in the product list of Renhe Pharmaceutical official website.

According to the approval number of this product "G20180064", minibus found the registration information of this product in official website of the Food and Drug Administration, which showed that the manufacturer was "Guangzhou Aifuyi Biotechnology Co., Ltd.", and the last remark information also stated that its actual manufacturer was: Guangzhou Tengyu Cosmetics Co., Ltd.

Enterprise investigation shows that Guangzhou Aifuyi and Guangzhou Tengyu have no equity relationship with Renhe Pharmaceutical. This is a typical OEM product.

On the platform of investor interaction, many investors have raised a similar topic to Renhe Pharmaceutical, such as "What is the relationship between anti-alopecia lotion and Renhe Pharmaceutical", and they are concerned about the actual relationship between such branded products and Renhe Pharmaceutical.

02

The OEM model has spread to the medical field.

Today, the OEM model has been very popular in all walks of life. The most typical is the Antarctic people. Open a shopping platform, there will be many shops related to Antarctic people, and the products are countless, from shoes and clothing to bedding, from electric irons to gas stoves.

Antarctic people were originally a company that started from making underwear. Since 2008, Antarctic people have closed all the production lines of their own factories, and since then they have changed from "selling products" to "brand authorization", earning a lot of money. In 2019, Antarctic people earned 1.3 billion yuan through brand authorization. In 2020, the gross profit margin of Antarctic OEM service will reach 93.26%.

In recent years, the OEM model has spread to the medical and health care industries. Renhe, Tongrentang, Xiuzheng, Sunflower and many other well-known pharmaceutical companies increase their income through brand authorization.

Taking Renhe Pharmaceutical as an example, according to its 2020 annual report, the company achieved a total operating income of 4.106 billion yuan. The company’s products are divided into self-owned products and OEM products. From the perspective of income, self-owned products and OEM products basically account for half.

The OEM model supports half of the revenue of an old pharmaceutical company, which is enough to prove the dependence of well-known pharmaceutical companies on the OEM model.

Compared with R&D, OEM is obviously an easier shortcut. Accustomed to taking shortcuts, they are even more reluctant to take the difficult but correct path.

According to the third quarterly report of 2021 disclosed by Renhe Pharmaceutical, in the first three quarters, the company’s R&D expenses were 42.76 million yuan, and its revenue was about 3.659 billion yuan. The proportion of R&D expenses in revenue was only 1.1%. According to the annual report of Renhe Pharmaceutical for nearly 4 years, its annual sales expenses are 14-26 times as much as R&D expenses. Renhe’s characteristics of "emphasizing marketing and neglecting research and development" are often criticized by the outside world.

However, this is not the problem of Renhe. According to the survey report of the consulting industry in China, the R&D expenditure of large international pharmaceutical companies generally accounts for 15%-20% of the total sales, while the R&D investment of domestic pharmaceutical companies accounts for only 2%-3% of the sales revenue on average.

03

Want to win by branding? I’m afraid not.

Although the road to OEM is easy, it is not once and for all.

Just like Antarctic people, they thought they could "win" by brand authorization, but these two years have not been easy.

Since July last year, the share price of Antarctic e-commerce has dropped from the highest point of 24.41 yuan to around 7 yuan today, and its market value has evaporated by nearly 40 billion yuan. According to its 2021 semi-annual report, in the first half of 2021, the net profit of Antarctic e-commerce attributable to shareholders of listed companies was 246 million yuan, down 42.85% year-on-year.

The OEM model is like a double-edged sword, which not only contributes a lot of profit to the enterprise, but also brings various negative problems to the brand, such as product quality, word of mouth and even false propaganda.

There are many complaints about branded products of pharmaceutical companies on the websites of Black Cat Complaint and 315 Consumer Protection Complaint. Most of the complaints revolve around "invalid products", "fake goods", "no refund" and "false propaganda".

Minibus searched Pinduoduo for a wound care ointment. According to the industry details page, this product comes from a national brand-Amendment. Its function is "scar removal without leaving any trace", and it has been put on record by the Drug Administration, with good safety effect.

The actual manufacturer of this ointment is "Jiangxi Bingshuangjiefu Industrial Co., Ltd.", which has no equity relationship with Xiuzheng Pharmaceutical and belongs to OEM products.

According to the record number "Ganzhang Machinery Equipment No.20190083" provided by it, the minibus made an inquiry on the website of National Medical Products Administration, and the record information showed: "This product is ointment. The contained components have no pharmacological effects. The ingredients contained cannot be absorbed by the human body. Non-sterile. "

The "intended use" item is blank.

The minibus inquired about other brands of scar-removing ointment of the same type, and the column of "expected use" said "suitable for inhibiting and relieving hyperplastic scars caused by burns, trauma, surgery and other reasons".

In other words, this ointment probably has no scar removal effect. If so, then this product has the problem of false propaganda.

04

How can you post it? Who is responsible for the problem?

Who should be responsible for the quality problems of OEM products? The minibus consulted Chang Dongyue, the director of Shanghai Law and Craftsman Law Firm, and he thought that once the branded goods had quality problems, the brand supplier was the direct responsible person, and the processor was also liable under normal circumstances. Moreover, this is based on the quality problems of legally produced products, and it is necessary to bear civil liability.

However, more and more enterprises don’t talk about "martial arts", and many enterprises alienate OEM into pure lending brands, which is very problematic without any quality supervision on quality. In this case, if the illegal production leads to extremely bad social consequences, the brand and producer of OEM products not only need to bear civil liability, but also need to bear administrative responsibility and even criminal responsibility.

Chang Dongyue also said that the safety of food and drugs is related to people’s right to health and even life. Quality problems may cause irreversible damage to the body, and no matter how strict the quality supervision of food and drugs is. Regrettably, although China’s Food Safety Law, Drug Administration Law and Product Quality Law all stipulate product quality responsibility, the sanctions for violating food and drug safety are still too light, so that the food and drug field in China is still not safe enough. In this regard, the United States and Japan’s practice of using heavy codes to control food and drug safety is quite good and worth learning.

Relying on legal sanctions is the last step. As an enterprise, it should be its duty to abide by the rules. How can have no martial ethics, a post it?

According to Shi Lichen, the founder and strategic marketing expert of Beijing Dingchen Management Consulting Co., Ltd., OEM is not illegal, and the key is how to continue to control quality while authorizing. Whether you are OEM or OEM, consumers only know that they are buying your brand. Pharmaceutical companies should pay special attention to quality, otherwise, as the authorized products become more and more miscellaneous, the quality can not be controlled, and finally the reputation of the main business will be affected, which will not be worth the candle.

05

Difficulties and new ways for pharmaceutical companies

The advantages and disadvantages of OEM mode are very clear, and it can easily make money, but it is difficult to control the quality and the brand is easily damaged. The reason is very simple. The question is, those old pharmaceutical companies that have spent a hundred years settling down should have cherished their feathers. Why are they addicted to OEM?

Shi Lichen explained the reasons behind it: in recent years, the competition in the pharmaceutical industry has been fierce, and the operating pressure of pharmaceutical companies has increased. The old pharmaceutical companies have to find a way out. First, solve the fundamental problems and increase investment in research and development; Second, based on its own cost advantage, to achieve economies of scale. But these two roads are not easy to walk.

"In contrast, the OEM business has almost no cost and high net profit, so those pharmaceutical companies with brand awareness and strong premium ability naturally embarked on this road."

From this point of view, it is difficult for the old pharmaceutical companies to embark on the road of OEM, but this is not a long-term solution after all. Is it possible to open up a new road?

There is indeed a new road that has emerged-the field of cross-border beauty cosmetics and daily chemicals for pharmaceutical companies.

With the strong growth of functional skin care products, pharmaceutical companies such as Renhe, Pien Tze Huang, Tongrentang, Ma Yinglong, Yunnan Baiyao, Panlong Yunhai, Dong ‘e Ejiao and Xiuzheng Pharmaceutical have all set foot in the cosmetic and daily chemical industry.

Pien Tze Huang disclosed the 2020 financial report, and the company achieved operating income of 6.511 billion yuan, a year-on-year increase of 13.78%; The net profit was 1.672 billion yuan, a year-on-year increase of 21.62%. Behind the growth, the cosmetics sector contributed a bit. Its holding subsidiary Fujian Pien Tze Huang Cosmetics Co., Ltd. achieved revenue of 611 million yuan, up 42.01% year-on-year, and net profit of 114 million yuan, up 41.23% year-on-year.

In July this year, Renhe Pharmaceutical announced that it planned to acquire 80% equity of seven cosmetics companies for 719 million yuan. One of them, Shenzhen Miura Natural Cosmetics, has been independently producing Renhe brand cosmetics, and some of the products distributed by the other six target companies come from this company.

In this regard, Shi Lichen analyzed that there is a huge Japanese industry called cosmeceuticals, which is not available in China, but we can make some functional cosmetics. Well-known pharmaceutical companies have natural advantages in making cosmetics across borders. For example, if brands can support the premium of products, they can get higher profit points. In addition, pharmaceutical companies themselves already have strong management teams, marketing teams and capital levels, which are not available to ordinary enterprises.

"The difference is nothing more than that some pharmaceutical companies, such as Renhe, have cultivated Renhe brand cosmetics related products through OEM before, and some products already have a certain market share, brand awareness and user base. At this time, it is logical to conduct mergers and acquisitions. Some pharmaceutical companies have had less involvement in this area before, so they may have to do it from scratch. "

In this way, pharmaceutical companies cross-border to make beauty cosmetics and daily chemical products. Originally, they just wanted to be a sideline through brand authorization. In the future, they may become one of their main businesses and gain new profit growth points by creating explosive IP products.

Author | Li Mengqing | Duty Editor | Zhang Wenlong

Editor | He Mengfei | Editor | Zheng Yuanmei | Tuyuan | vision china

Original title: "Old pharmaceutical companies learn from online celebrity brand. Have you ever bought such branded products? 》

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　　The General Administration of Customs announced today (6th) that in the first half of this year, the national customs suspended the export to China of 144 food enterprises that suffered from the COVID-19 outbreak, and at the same time, returned or destroyed the risky imported food to prevent unqualified food from entering the country.

　　According to customs statistics, this year 1-mdash; In June, the national customs conducted a total of 1,098,700 samples of imported cold-chain food, animal and plant products for COVID-19 virus detection; A total of 27,114,400 imported cold-chain foods were supervised for preventive disinfection at ports.

　　Kong Xiaobang, Director of General Department of Import and Export Food Safety Bureau of General Administration of Customs:Since the outbreak of the epidemic, as of July 1st this year, we have randomly selected 296 overseas food enterprises in 60 countries and regions through remote video, and suspended the export of 144 overseas food enterprises with COVID-19 outbreak employees to China, effectively ensuring the safety of imported food in China.

　　At the same time, the customs strictly returns or destroys the imported food with risks to prevent unqualified food from entering the country. 1-mdash this year; In June, the national customs detected 1,070 batches of food that were not allowed to enter the country due to unqualified safety and hygiene items in port supervision, and all of them were returned or destroyed.

　　In addition, the customs has also enhanced the understanding of the safety of imported and exported food in various ways. Today, in addition to Hangzhou, other customs across the country have also launched the "National Food Safety Publicity Week" in 2021, with a variety of publicity, display and Q&A activities to publicize and interpret imported food safety and port food hygiene and safety laws and regulations to import and export enterprises and consumers, and strictly supervise imported food.

　　Zang Juan, Inspection Section of Qianjiang Customs Office in Yuhang, Hangzhou Customs:Consumers can first check whether the food is labeled or labeled in Chinese, and whether the product name, country of origin (region), ingredient list, production date and other information are marked on the label.

　　If there is no such Chinese label on imported food sold in the market, it can be regarded as an informal channel. Secondly, you can also ask the sellers for the Inspection and Quarantine Certificate of Entry Goods issued by the Customs or log on to the website of the General Administration of Customs to check whether the imported food meets the access requirements, so as to ensure that the imported food you buy is imported in compliance.

　　CCTV News:During the Ming and Qing Dynasties, the maritime industry flourished, and colored gems and jade from various countries entered China with merchant ships. In the jewelry category exhibition being exhibited in Changsha Museum, about 300 pieces of collected treasures show the beauty of the blending of Chinese and Western cultures.

　　With the continuous development of navigation and trade, China is rich in precious stones and stored in by going up one flight of stairs. Jewelry inlay technology developed rapidly in the Ming and Qing Dynasties. This Ming Dynasty’s "gold inlaid with precious silk and five phoenix crowns" is very rich in decorative elements, including the flower shape of peony, dragons, phoenixes, butterflies and other forms of decoration, using a variety of complex techniques such as tired silk and hammering.

　　The continuous export of China’s artworks has also made westerners know and understand China culture. These two French cosmetic boxes, dating from about 1920, are rich in China elements in design.

　　Bronze decoration embodies the cultural characteristics of Shang and Zhou Dynasties.

　　At the special exhibition of Shang and Zhou cultural relics on display in Tianjin Museum, more than 150 pieces (sets) of Oracle bones, bronzes and other cultural relics provide important clues for studying the origin of Chinese civilization.

　　The typical animal face pattern in Shang bronzes is the reorganization and deformation of many animals based on people’s imagination. All kinds of animal-faced tripod in the exhibition reflect the reverence and worship of nature by the ancestors of Shang and Zhou Dynasties.

　　Cicada pattern is also a common animal pattern decoration on bronzes, which means it is high in food and dew, clean and valuable. This cicada-patterned tripod in the late Shang Dynasty has a complicated craft, which embodies the exquisite skills of ancient craftsmen.

　　Zhaoji civilization sees the origin of Chinese characters from cultural relics

　　Through this special exhibition, we can learn about the history and culture of that period from the Oracle bones and bronzes with inscriptions.

　　The word "China" combined together first appeared on the bronze ware "He Zun" more than 3,000 years ago. In fact, the earliest Chinese characters "Zhong" and "Guo" can also be found in Oracle Bone Inscriptions in Shang Dynasty.

　　Oracle Bone Inscriptions can not only reflect the political and military situation at that time, but also reflect the ecological environment at that time. From the Oracle inscriptions carved on this piece of Oracle bones, we can see that the Central Plains at that time had traces of elephant survival and reproduction.

　　In Shang dynasty, people not only carved words on Oracle bones, but also wrote on wooden slips and silks with brush. Although it is no longer possible to see the Shang dynasty classics written with a brush, the inscriptions on bronzes basically retain the form of brush writing. In the inscription of Xin Ding, the father of the Shang Dynasty, we can intuitively see the trace of the writing of the word "father" with a brush.

On April 16th, BYD personalized brand equation Leopard Technology Tide SUV Titanium 3 was officially launched, with a total of five versions, with a surprise price of 133,800 yuan, and a financial discount policy of up to 5,500 yuan and five super-value car purchase rights.

"One abnormal titanium gives birth to everything", Equation Leopard Titanium 3 creates the trend aesthetics with science and technology. With its unique "one machine, three cabins" trend configuration, "E+2C" intelligent three-piece suite and "iCT" safety three-piece suite, it has the super-value value of surpassing technology, space and configuration, and at the same time, it further realizes the "scientific and technological trend products, which are shared by the whole people". Titanium 3 will work with all users to open a new chapter in urban travel and create a new era of high-tech products.

Titanium 3 configuration is full, technology is full, value is full, sincerity is full

Inspired by "Star Wars Aesthetics", Titanium 3 has created a new category of "science and technology fad" and led a brand-new "science and technology fad" with its unique technology of "one machine and three cabins". "One Machine" refers to the intelligent vehicle-mounted unmanned aerial vehicle system of Lingyuan jointly developed by BYD and DJI, which can easily achieve a good shot with one button.

"No.3 cabin" refers to the electric front cabin, ecological cockpit and convenient rear cabin. The electric front cabin is equipped with the only electric opening and closing function at the same level and a large volume of 151L; Eco-cockpit includes multifunctional smart island, ergonomic chair, custom buttons, 15.6-inch central control screen, dual-temperature air conditioner, cold and warm refrigerator, Divale audio, 6kW high-power external discharge, one-button down of the rear seat, and official customized air mattress, which can easily lie flat and change into a big bed room every second; 28L’s convenient rear schoolbag is stylish in appearance and dry in content, which can meet the daily personalized storage needs of more yuan and more flexibility.

The "iCT" safety three-piece set makes the safety technology configuration full, including iTAC intelligent torque control system, extremely fast vehicle response and one-button drift mode; CTB vehicle safety structure, which is resistant to extrusion, folding and collision, makes every trip feel at ease; TSC high-speed tire burst stability control system, assisted by 140km/h high-speed tire burst control, allows users not to panic when they are in danger. Let every time you drive actively and passively, it is safe, and the safety guard will accompany you all the time.

The "E+2C" intelligent three-piece set makes the intelligent technology configuration full, including the intelligent EVO+ platform, which has a product performance of 1 super and 3 strong, and its unique iATS intelligent all-terrain recognition system can automatically identify road conditions such as grass/sand/mud/snow, and automatically switch driving modes, so that users’ travel scenes can be opened infinitely; High efficiency, shortening the charging time of users at low temperature by 40% and the charging time of 30-80%SOC at room temperature by 18min；; Strong handling, titanium 3 is equipped with a million-class suspension, and the front two-ball joint McPherson rear five-bar linkage brings users the ultimate driving feeling; Strong performance, 20000 rpm motor, 100 km acceleration of 4.9 s; Eye of God C high-order intelligent driving assistance system can easily realize high-speed navigation assistance, intelligent parking and active obstacle avoidance; Active preview+Yunqi -C intelligent damping body control system can realize intelligent preview of road conditions and intelligent damping control, and bring users a driving experience with light sensitive cornering, smooth handling, stable body posture and strong road adaptability. Let the platform drive intelligently, and intelligent technology is always online.

Titanium 3 surprise listing, rights and interests in place, 0 yuan can also buy.

Titanium 3 successfully set off a "tide wind" and brought three surprises. First of all, it has brought a very competitive price of 133,800 Pro version of 501KM rear-drive intelligent driving, 139,800 Max version of 501KM rear-drive intelligent driving, 153,800 Max version of 501KM four-wheel drive intelligent driving, 163,800 Ultra version of 501KM four-wheel drive intelligent driving, and 193,800 UAV version of 501KM four-wheel drive intelligent driving, which will be delivered as soon as it goes on the market, with excellent price and the whole people can close their eyes.

Secondly, Titanium 3 also brought a financial discount policy of up to 5,500 yuan, and provided multiple financial schemes of "0 down payment, 0 interest and 0 monthly payment" for selection. "0 down payment", up to 5 years long loan; "0 interest", starting from 50% down payment, 24 installments with 0 interest; "Payment in 0 months", with 50% down payment and 50% final payment, and payment in 0 months at least for one year.

Finally, it sent out four great car purchase rights! Replacement subsidy of up to 6000 yuan; 7kW charging piles are delivered free of charge, and the first owner enjoys the rights and interests of charging pile basic installation service within two years from the date of self-delivery; Smart internet services, including lifelong OTA upgrade, online navigation, free car traffic for 2 years and 5G every month, etc. After-sales service, the whole vehicle repair of non-operating vehicles for 6 years or 150 thousand kilometers, the lifetime warranty of the "three power" system, etc.

Titanium 3 has launched two major reform plans, which are often used for renovation.

Titanium 3 breaks the traditional doll model of the car and provides the world’s first front face modular dressing system, so that titanium 3 truly has a variety of titanium and Vientiane forms. At the release site, the "Titanium 3 Face Change Plan" was officially released, and a variety of front face plans will be put on the official store of Equation Leopard one after another. You can make an appointment with one click, and the national Equation Leopard store can make a face change.

Titanium 3 has brought 12 joint tide reform schemes in conjunction with a number of tide reform brands. This time, the SUPER 3 version of the tide reform plan will be added, and it will also be put on the official mall simultaneously. In addition, Equation Leopard announced the launch of the "Titanium 3 Tide Reform Co-creation Competition" on April 23, and Equation Leopard official will invest a million bonus pools to help users realize their dreams of tide reform! This competition has set up a number of tracks, such as national track and professional track, so you can pay attention to the official information of the follow-up equation leopard.

High-tech products are shared by the whole people. Equation Leopard Titanium 3 is officially listed.

　　The reference news network reported on July 24. Spain’s "Fun" monthly magazine published an article in May, saying that smiling is healthier. Why do some funny things make some people laugh while others are indifferent? "I think humor is a way of looking at life and an immune mechanism at the same time," said Javier Cansado, a Spanish comedian. "I always think my children are funny, but they are not humorous. I may be able to teach them how to taste wine, but a sense of humor is innate. "

　　According to the article, laughter is a widely studied behavior in the scientific community for decades, and humor shows more about what we think and feel about our relationship with others. Humor is an emotion, so it is difficult to measure.

　　Capture the funny dance of neurons

　　With the help of advanced neuroimaging technology, we know that humor originates from the misidentification area in the center of the brain, which is located directly above the corpus callosum connecting the left and right hemispheres. From this position, you can "supervise" all other areas of the brain that perform their duties.

　　When we are listening to a joke, the sound waves emitted by words will be transmitted to the brain through electrical pulses. How can I hide an elephant in a cherry tree? Faced with such a brain teaser, the left hemisphere will immediately start sorting out information and try to guess the logical ending. At the same time, a small active area in the right hemisphere will help us imagine this narrative from a very absurd angle. In addition, we also need the help of a brain region related to processing language and memory in a short time. When the answer "dye its hooves red" appeared, the surprise broke our expectations. The error recognition area is responsible for synchronizing the logical and illogical parts of the narrative. Once an error is detected, the brain will get compensation by releasing dopamine called "happiness hormone", which will trigger laughter. "A sense of humor requires a flexible brain, because the processes of understanding a joke, finding the interesting part and laughing are highly synchronized." Natalia Lopez Moratalla, an expert in biochemistry at Navarra University, pointed out.

　　According to the article, humor can stimulate positive emotions, but it may not necessarily eliminate negative emotions. In fact, in a sad atmosphere such as a funeral, sometimes we can’t help laughing. Although it seems very rude, it is just a way to deal with existing emotions. Humor can even help us get closer to others in tense moments.

　　The same effect as doing exercise.

　　Lisa Rosenberg, a researcher at Rush University Medical Center in Chicago, analyzed how humor can help in jobs that require quick and accurate decisions. "Joking often can relax our brains and increase our objectivity in the face of great pressure." Rosenberg said. Humor and its most common expression, laughter, are not only very useful to us as a psychological defense mechanism, but also bring benefits to our bodies. First of all, laughter is an aerobic exercise, and the exercise effect achieved by laughing for 100 times is equivalent to riding a bicycle for 15 minutes. In addition, the health of laughter lies in "accelerating the heart rate and supplying oxygen to the brain", Moratalla said, "People with a sense of humor have healthier immune mechanisms, the probability of myocardial infarction will be reduced by about 40%, and the average life expectancy will be increased by four and a half years".

　　According to the article, many scientists suggest laughing for at least 15 minutes every day, because laughter may even have the effect of "painkiller". A scientific team at Allegheny College in Pennsylvania, USA, found in the experiment that if people happened to watch a drama before being shocked, the pain they felt would be less intense. The reason is that laughter can promote the production of endorphins, which are considered to be the natural "morphine" secreted by the body.

　　"Obviously, laughter and humor can’t cure the pain by themselves, but they can bring benefits to diseases with low pain, such as fibromyalgia, and can also relieve emotional disorders, anxiety and depression." Manuel Arias Gomez, an expert from the Spanish Society of Neurology, said.

　　Laughter therapy

　　Therefore, the so-called "laughter therapy" has appeared as an auxiliary method in the treatment of some diseases. More and more hospitals have recruited volunteers, usually artists, to bring warmth to the cold hospital environment. At present, a number of organizations have sprung up in Spain, such as Smile Doctor of theodora Foundation, Clowns Without Borders, and Smile Medicine, which are dedicated to promoting the laughter therapy.

　　Madrid psychologist Begonia Cabello has devoted herself to studying the relationship between health and humor and how it can be used by medical staff for many years. "I don’t think enough attention is paid to the way to help patients relieve their pain through emotions." She pointed out.

　　"It turns out to be really effective: when the patient is refreshed, the recovery situation can be more ideal. This has been verified not only in children and patients, but also in adults and the elderly. " Cabello said. Humor, like exercise, is our best "tonic", a healthy living habit and the most accessible "medicine". (Compile/Han Chao)

　　China is the hometown of tea. Chinese has discovered and used tea for thousands of years, and many people like drinking tea very much. However, there is news on the Internet recently that drinking tea is bad for the heart and may even lead to heart disease. Is it true?/You don’t say.

　　In fact, drinking tea is not bad for the heart, and it may even be beneficial — — This should start with the special ingredients in tea. Tea is usually rich in flavonoid antioxidants, such as tea polyphenols and catechins, which give tea an attractive fragrance. In addition, tea also contains a lot of caffeine. In the process of making tea, some of these substances will dissolve into the tea. Therefore, tea is actually a drink containing a variety of plant antioxidants and caffeine.

　　Tea is rich in antioxidant substances such as tea polyphenols, which can scavenge human free radicals and have certain benefits to health. Judging from a large number of current studies, drinking tea is good for the heart and cardiovascular system — — It may significantly reduce the risk of heart disease and stroke by reducing low-density lipoprotein cholesterol ("bad cholesterol").

　　A study in Journal of American Heart Association took six years to analyze the relationship between the change of high density lipoprotein cholesterol (HDL-C) level in the blood of more than 80,000 Chinese and drinking tea. The results show that the HDL-C level of people who insist on drinking tea for a long time decreases more slowly, and the risk of cardiovascular diseases decreases by 8%, which is beneficial to cardiovascular health.

　　China’s "Food and Health-Scientific Evidence and Consensus" summarizes and analyzes the research on tea and health, and thinks that drinking tea can reduce the risk of diabetes, stroke and cardiovascular diseases. Therefore, it can be considered that drinking tea is not only harmless to the heart, but also beneficial.

　　However, because tea contains caffeine, some people drink too much tea, which will lead to discomfort such as palpitations, so some people worry that drinking tea is not good for the heart. In fact, this is a normal phenomenon, which is called "tea drunk" by the people. As long as you drink it in moderation, there will be no problem.

　　At present, the international research on caffeine is relatively sufficient, and authoritative health institutions believe that moderate drinking of coffee and caffeine will not cause damage to the heart. For example, the American Heart Association, the European Heart Association, the Australian National Institute of Health and Medical Research and other institutions believe that healthy adults drinking coffee in moderation (1 to 2 cups a day, about 200 milligrams of caffeine) will not increase the risk of heart disease and cardiovascular disease.

　　Compared with coffee, there is much less caffeine in tea. The caffeine content in a cup of tea is usually only 40 to 80 mg, which is less than half that of an equivalent cup of coffee. Therefore, it is no problem to drink 3 to 4 cups of light tea, such as white tea and green tea every day; For some strong tea, such as black tea, the caffeine content will be more, but drinking 2 cups will not be a problem. Of course, if your heart and head are really uncomfortable after drinking tea, try not to drink or drink less.

　　According to the data of China Cardiovascular Disease Report 2017, the number of cardiovascular patients in China has reached 290 million, and cardiovascular deaths account for 40% of the deaths of residents, which is higher than tumors and other diseases, ranking first; Moreover, the morbidity and mortality are still on the rise. From the current research, maybe drinking some tea every day can also reduce the risk of cardiovascular disease, which is beneficial to the body.

　　It is worth noting that many people may drink tea in the wrong way. How can drinking tea be beneficial to health?

　　First, don’t drink too much tea or drink too much tea. Drinking a lot of tea, in addition to too much and too strong caffeine intake, tannic acid in tea may also affect the absorption of iron, which is not good for health — — It is recommended not to drink more than 4 cups of tea every day. Second, drinking tea every day is best arranged in the afternoon, not too late, so as not to affect sleep. What needs special reminder is that you should try to stay away from sugary tea drinks. At present, there is no evidence that sugary tea drinks also have cardiovascular protection. Therefore, tea drinks should not be used instead of drinking tea, let alone deliberately drinking tea drinks to protect cardiovascular health.

　　(The author is Ruan Guangfeng, Director of Science and Technology Department of Food Nutrition and Information Exchange Center)