Special feature of 1905 film network Unexpectedly, the animated film became the first dark horse in the film market in May, and the box office fell all the way, even surpassing the box office many times in a single day, winning the Japanese crown.

　

As of press time, the box office of "League of Bad Guys" has surpassed the achievement of playing "sentimental cards", with a total of over 98 million. It is only a matter of time before it breaks through 100 million.

　

Compared with the past, the superhero group has become a routine, and when the charming and lovely "villain" character becomes the protagonist, it is easier to become a "traffic password" against the last real boss drama.

　

League of Bad Guys is not the first work that "eats crabs".As early as 2010, it was also DreamWorks.Animation, once made another animated film featuring bad guys.Megamind.

　

DreamWorks’ more successful animation series, before featuring Minions’s selling Meng, the protagonist is set to be a thief who represents the negative image.

Aside from these animated films, in Hollywood, DC launched the Suicide Squad series, while Marvel Comics successfully developed the Venom series and the drama Loki.

"Bad" is just a label given by the outside world. Tearing off the label and redefining the nature of the role may be the key to this kind of creation resonating with the current social topic.

As for China’s films, can this kind of creation, which is in line with the idea of "beginning of life is good in nature", appear as soon as possible? Or is it already secretly laid out by a team?

　

Redefinition of "bad"

How bad are these villains?

　

First, look at several characters in the animated film League of Bad Guys, such as wolves, poisonous snakes, sharks, spiders and piranhas. From the past cognition, these creatures can put down human existence in a few seconds. Compared with the concept of kind rabbits and lambs, they are the embodiment of evil.

　

In the movie, they commit crimes everywhere, robbing banks and all kinds of jewelry shops crazily. Even the police chief has repeatedly indicated that catching them is his career goal in this life.

　

Finally, in order to accomplish more exciting crimes, they pretend to declare that they want to turn over a new leaf and become model citizens.

　

This setting is not new. The first Despicable Me is a similar situation.

In order to prove that he is the worst thief in history, the super villain Gru announced that he would steal the moon home, but in the contest with his opponent, he had to adopt three orphans first and put on a touching "fathers and daughters".

　

The drama of pretending to be a good man is not new, and the dramatic effect is to make them stand on the opposite side of the last villain.

　

"League of Bad Guys" may make the expression more direct and family-friendly, and through the mouth of Mayor Diane Fox, it says that "garbage can also be a work of art from different angles".

　

Compared with the animated films, the live-action films are more direct.

　

DC changed the movie in a crazier way.The villains, such as Ugly Girl and King Shark, are controlled by one side with deadly weapons, making them incarnate as "death squads" to achieve more difficult tasks. In the design of plays, these villains passively completed this rebellious and whitewashing behavior.

　

In "Venom", the whole setting is relatively mild, and the behavior of doing good is completed in the negotiation between the venom and the host.

Of course, in the original cartoon, venom was one of Spider-Man’s old enemies, which was directly displayed in the old edition. With the expansion and linkage of Marvel Universe, it is still possible that the battle between Venom and Spider-Man will follow.

　

It seems that the creation of villains as protagonists has become a new routine in many Hollywood movies. At the same time, more and more lovely and charming villains have been "whitewashed" by netizens. So, after the "whitewashed", do they have a chance to let China’s film creation see new possibilities?

　

The possibility of both good and evil

It is also good and evil, or we used to use more words to describe this kind of role.In China’s film creation, this role is not uncommon. The more classic characters come fromJin YongnovelEternal slaughterJi Long "Zoroastrianism group in.

　

At the beginning of the story, many creators have strengthened the "evil deeds" of the four protectors of Zoroastrianism, especially the eccentric behavior of Wei Yixiao, the king of green-winged bats, who likes to suck human blood. However, after Zhang Wuji mistakenly broke into the Bright Top of Zoroastrianism, they were originally misunderstood by Jianghu as "cults", and gradually found the correct position in a series of struggles.

　

This process of identity change is particularly obvious in the director’s works, and it also finds a direct explanation for this role, "never suck human blood."

　

The whole story is very much like the movie setting in which the villain plays the leading role. With Zoroastrianism, an organization labeled as a villain by the public, as the core, these characters do have some behavioral logic that is not decent, but in the development of a series of events, the villains finally surfaced.

　

In fact, there are many such creative adaptations in Hong Kong films.In the past, everyone was familiar with itthe legend of the condor heroesOuyang Feng, Xi Du, is a negative image who does whatever it takes for the supreme martial arts.

But in the world, the rivers and lakes are just rivers and lakes, there is no absolute evil and justice, he is just the ferryman in the rivers and lakes, there is no narrow sense, only the children in the rivers and lakes are immersed in love.

　

With the beautiful love, let the audience stay in the audience’s mind, and "can’t be reconciled" to Dong Fangbubai who is willing to give everything for love.

　

In addition, love is also used as a makeup point, and the glamorous ghost Xiaoqian, who was originally a villain, was repackaged. Who doesn’t cry for the love between Xiaoqian and Ning Caichen at last?

　

Not only that, but a series of movies, etc., all ended up with a drama framework similar to Ghost Story.

　

Compared with them, The Journey to the West’s version has reset the monsters in the movie.

　

Especially in the movie, Mrs. Bones, who plays the role, has completely become the demon who conforms to public opinion.

　

She was a poor woman in a previous life, and she died tragically because of misunderstanding or deliberate planting by villagers. Coincidentally, she became a demon, but she still couldn’t escape the same fate. She was also misunderstood and planted. Because she was already a "demon (bad guy)", any dirty water could be spilled on her, so she was charged with eating children.

　

But as the story unfolds, the audience knows that the person who really eats children is the king who ordered the demon to be caught.

　

The export of the realistic "rebel alliance"

It can be seen that since the last century, China’s films have had the possibility of diversity in the design of villains. It’s just that it’s relatively euphemistic and romantic compared to a series of Hollywood movies with villains as the main characters.

　

Then, is it possible to create a work with this as the protagonist in the future?The probability is high, but creative breakthroughs are still needed.

　

A series of film works adapted from Jin Yong’s novels, such as ashes of time, Swordsman 2: Dong Fangbubai, were criticized by book fans and even Mr. Jin Yong when they first came out. But with the passage of time, these works are all classics.

　

The second deconstruction of this kind of classic martial arts novels is one of the breakthroughs in the future.

Only in the face of these novels, many of them still need the adaptation and approval of the copyright party. But for many novels that are already public IP, it is a good choice.

　

The monster in The Journey to the West is a very representative figure, what’s more, before learning from the scriptures, the Monkey King’s own image was full of cult temperament.

In many film and television works, the bridge between the Monkey King and Niu Mowang, the Great Ghost King and other "Seven Saints" has been sketched or ignored, leaving only the plot that the Monkey King named "Monkey King" to annoy the Jade Emperor.

　

Can the story of "Seven Saints Becoming Righteous" be re-created? Or it can be an interesting prequel. In addition, all kinds of monsters in Liaozhai and Shanhaijing are excellent descriptions of villains in the concept.

　

For these well-known IP’s adaptation, how to make the audience recognize it and not fall into the predicament of magic change, this is naturally what the creative team has to face. Although the Zheng Baorui version of The Journey to the West has further created these monsters, the final effect seems to be difficult for the audience to pay the bill.

　

Of course, in the background of realistic themes, there are many examples of the original expression of "dog bites dog" and "thief catches thief". It is the game between two groups of bad guys that makes the final justice known.

　

This form also broadens the creation of genre films, embellished with black humor, which can not only create suspense atmosphere, but also increase the fun of solving puzzles and better control the narrative itself.

　

Whether it is fantasy costumes or realistic themes, it can be seen from past works that the creation of such films is not an "armchair strategist", but how to accurately grasp the main points of creation, not simply repeating such settings, which may be the main points that creators should understand before writing.　

　　Sinopec employees work on the site of the new refinery project in Kuwait. Kuwait is one of the first countries to respond to China’s "Belt and Road Initiative". Photo courtesy of Xinhua News Agency

　　As one of the highlights of the second "Belt and Road" summit forum, today’s forum will hold an entrepreneur conference for the first time. Yesterday, Chen Zhou, vice president of the China Council for the Promotion of International Trade, revealed at the press conference held at the summit forum that nearly 900 representatives from international organizations, government departments, trade and investment promotion institutions and associations, enterprises, etc. will attend the conference, including 90 Fortune 500 enterprises and 78 Fortune 500 enterprises in China. The conference will organize nearly 1,000 one-on-one talks between Chinese and foreign enterprises, and a number of cooperation projects will be signed on site.

　　achievement

　　The localization rate of overseas institutions of central enterprises exceeds 85%

　　According to Xia Qingfeng, director of the Propaganda Bureau of the State-owned Assets Supervision and Administration Commission, there are currently 3,120 projects undertaken by central enterprises along the Belt and Road, which are distributed in various fields such as infrastructure construction, energy resources development, international capacity cooperation and industrial park construction. At present, among the infrastructure projects that have started or are planned to start, the number of projects undertaken by central enterprises accounts for more than 60%, and the contract amount accounts for nearly 80%.

　　In terms of infrastructure construction, central enterprises have promoted the interconnection of countries along the route, and in terms of international capacity cooperation, central enterprises have also promoted the economic development of relevant countries. Xia Qingfeng introduced that central enterprises have successively carried out more than 60 oil and gas cooperation projects in more than 20 countries, strengthened technical exchanges and sharing with partners in mineral resources development, and effectively improved the capacity and level of energy and mineral resources development in relevant countries.

　　In addition, central enterprises have also helped the economic transformation and upgrading of the host country. For example, Xia Qingfeng said that the Sino-Belarus Industrial Park jointly developed by SINOMACH and China Merchants Group is the largest project of economic and trade cooperation between China and Belarus. At present, 43 enterprises have entered the park, with an agreed investment of nearly 1.1 billion US dollars, which has promoted local employment and tax revenue, and deepened the professional cooperation between Belarus and other countries, including China; The sugar factory project undertaken by SINOMACH and SDIC in Ethiopia has made Ethiopia the country with the largest sugar production capacity and the most advanced technology in Africa.

　　At the same time, central enterprises still insist on localized development in the local area. Nearly 85% of the employees in the overseas institutions of central enterprises are local, and the localization rate of some enterprises, such as the Indonesian branch of PetroChina and the Pakistani branch of China Mobile, is as high as 99%.

　　In addition to providing direct jobs, central enterprises have also promoted local indirect employment and provided high-quality training for overseas employees, such as selecting outstanding employees from CCCC for training in China, which has improved their professional quality and ability.

　　274 private enterprises participate in the construction of the "Belt and Road"

　　Since the "Belt and Road Initiative" was put forward in 2013, the willingness and ability of private enterprises to participate in the "Belt and Road" construction have been continuously enhanced, and the degree of internationalization and competitiveness have also been continuously improved.

　　Ma Jun, director of the Liaison Department of the All-China Federation of Industry and Commerce, said that in 2017, the total import and export trade between private enterprises and countries along the Belt and Road was US$ 619.98 billion, accounting for 43% of the total trade volume between China and countries along the Belt and Road, with a growth rate of 12.1%. Among them, the export value was 432.54 billion US dollars, accounting for 55.9%, with an increase rate of 8.9%; The import value was US$ 187.44 billion, accounting for 28.1%, and the growth rate was 11.9%. According to the report of the Top 500 Private Enterprises in China, 274 private enterprises in China participated in the Belt and Road construction in 2017, accounting for more than 50%, such as Huawei, Geely, TCL and Sany Heavy Industry, which promoted the infrastructure improvement and economic development of the host country and made positive contributions to solving local employment.

　　"At present, China has established 113 overseas economic and trade cooperation zones, with private enterprises leading the majority." For example, Ma Jun said that the Sihanoukville Special Economic Zone built in Cambodia by Jiangsu Hodo Group Co.,Ltd. attracted 153 enterprises from China, Europe, America, Japan, South Korea and other countries and regions to settle in and created 29,000 jobs. Up to now, 113 enterprises have settled in the Thai-Chinese Luo Yong Industrial Park built by Zhejiang Huali Group in Thailand, which has solved more than 30,000 local jobs and driven China enterprises to invest more than 3 billion US dollars in Thailand.

　　This year, in order to further improve the guidance service for private enterprises to participate in the "Belt and Road" construction, the All-China Federation of Industry and Commerce will regularly participate in bilateral and multilateral institutional activities under the framework of national cooperation, including in-depth participation in the 2019 China International Import Expo, full implementation of the four tasks of the Beijing Summit of the China-Africa Cooperation Forum in 2018, and holding activities such as the China-Africa Private Economic Cooperation Forum with the theme of "Helping China-Africa Manufacturing Cooperation".

　　scale

　　900 delegates attended the meeting.

　　Chen Zhou, vice president of the China Council for the Promotion of International Trade, said that this entrepreneur conference has three characteristics: large scale, high level and strong representation of participating enterprises. A total of nearly 900 representatives from international organizations, government departments, trade and investment promotion institutions, associations and enterprises attended the meeting, including 500 Chinese representatives and more than 300 foreign representatives.

　　Among the participating enterprises, Chinese enterprises include mainland and some Hong Kong and Macao enterprises, while foreign enterprises cover all 88 countries and regions attending the summit forum, achieving full coverage of foreign leaders attending the forum.

　　These enterprises include well-known enterprises such as Tesla, small and medium-sized enterprises, leading enterprises in traditional industries such as energy and agriculture, and outstanding representative enterprises in new economic formats such as cross-border e-commerce, including 90 Fortune 500 enterprises, 78 China Fortune 500 enterprises, more than 100 central enterprises and more than 200 private enterprises.

　　Chen Zhou introduced that the agenda of the entrepreneur conference includes four links, the first is the plenary session; The second is the signing ceremony. There will be a number of cooperative projects between Chinese and foreign enterprises involving a wide range of fields, covering a wide range of countries, with great basic role, strong demonstration effect and many livelihood projects for on-site signing, and follow-up services will be provided for the implementation of these projects after the meeting; The third is the docking negotiation between Chinese and foreign enterprises; The fourth is the closing ceremony, which gives a brief summary of this conference.

　　Text/reporter Dong Xin

The following article comes from architecture magazine, the author architecture magazine.

Architectural magazine.

The only periodical publishing unit directly under the Ministry of Housing and Urban-Rural Development is an important public opinion position of the housing and construction system. ■ Urban and Rural Construction magazine (bimonthly, founded in 1956, with the title inscribed by Comrade Deng Xiaoping) ■ Architecture magazine (bimonthly, founded in 1954, with the title inscribed by Marshal Zhu De) ■ Future Urban and Rural Research (internal magazine, published irregularly).

Famous historical buildings

Office building of Ministry of Housing and Urban-Rural Development

(Former Construction Engineering Department)

Location: No.9 Sanlihe Road, Haidian District, Beijing

Completion time: 1954

Designer: Gong Deshun

Coverage: It covers an area of 10 hectares, with a building area of 37,740 square meters, and has a 7-story brick-concrete structure.

Honor: It was included in the 20th century architectural heritage project in China.

Architecture is the carrier of solidified music and culture, the embodiment and inheritance of urban context, and the nostalgia and memory of generations.

Architecture is a silent history and the most objective witness of the years.

Architecture is an important carrier of scientific and technological development achievements and the crystallization of design innovation, material innovation and construction technology.

These characteristics are all presented in the office building of the Ministry of Housing and Urban-Rural Development (referred to as "the office building of the Ministry of Construction").

The office building of the Ministry of Construction was built in 1954, and it has been put into use since 1955. It is an important landmark building in Sanlihe area, which has had a wide influence in China’s construction industry and is an objective witness to the development of the Republic’s construction industry.

The office building of the Ministry of Construction is large in scale, simple and majestic, with coordinated overall layout, proper simplicity, economical and reasonable internal layout, simple and generous external decoration. After decades of use test, it is still enduring and attractive, and has been well received by the architectural community. It is one of the best buildings in Beijing after the founding of the People’s Republic of China and a successful design masterpiece in modern architectural history.

gain distinction

On March 31st, 1981, People’s Daily published a news in the 8th edition. Since the founding of the People’s Republic of China in 1949, 37 buildings in China have been listed in the History of World Architecture published in Britain, including the office building of the Ministry of Construction.

In 1993, the office building of the Ministry of Construction won the "Excellent Architectural Creation Award of China Architectural Society (1953-1988)". In 2017, it was selected as "the first batch of China 20th century architectural heritage projects" (jointly organized by China Cultural Relics Association and China Architectural Society).

Famous architect Gong Deshun

The office building of the Ministry of Construction was designed by Gong Deshun, a master architect (once the director of the Design Bureau of the Ministry of Construction, and a senior architect (professor level) of the Architectural Design Institute of the former Ministry of Construction of China Construction Science and Technology Group, and was awarded the title of "Master of Architectural Design" by the Ministry of Construction in 1989). It was one of the first buildings built after the establishment of New China, and the office areas of various ministries in the State Council were located in the western suburbs (Yuetan area). At that time, the western suburbs were still large areas of farmland and there were no high-rise buildings. After the completion of the main building, it was very conspicuous in the empty western suburbs at that time. After the completion of the North-South Annex Building, a complete building complex was formed, and the main building was even more magnificent.

Comrade Liu Shaoqi inspected the office building of the Ministry of Construction.

In late spring and early summer of 1955, Comrade Liu Shaoqi inspected the office building of the Ministry of Construction. Designer Gong Deshun and his comrades answered some questions raised by Comrade Liu Shaoqi. For example, the office building has one floor underground and seven floors above ground. The designed floor height is 4.5 meters, the top floor height is 4.0 meters, the other floors are all 3.6 meters, and the five-story auditoriums at both ends are 7.2 meters high. The brick-concrete structure was adopted in the project. At that time, the seismic grade of the area south of Erligou was 6~7. Comrade Liu Shaoqi also inquired about the cost of the office building of the Ministry of Construction, which is 140 yuan/m2. Finally, Comrade Liu Shaoqi also asked Gong Deshun: "What do you personally think are the shortcomings of this design?" Gong Deshun replied: "The nearby people have given this building a nickname, called’ Nine Dragon Wall’, because it is really thin from the north-south direction of the building now, like a shadow wall, and it will not feel thin when the north-south annex building is built in the future. As for the shortcomings, mainly in the design of the five-story auditorium at the north and south ends of the building, for the treatment of the main facade and cornice, the height of two floors is occupied, about 7.2 meters, and the area of one floor is missing; It is a pity that a lot of money was spent on making fake beams during the decoration. These two auditoriums should be converted into two-story offices, so that the two ends of the building will be six floors. The seven-story office in the middle of the building should be properly raised and converted into an auditorium, which is ideal, not only increasing the construction area, but also reducing the cost per unit area of the building. "

Construction background

The design and construction period of the office building of the Ministry of Construction coincided with the first "Five-Year Plan" period (1953-1957), and the national economy entered a planned and rapid development period.

At that time, the architectural design unit learned the design experience focusing on industrial architectural design, and initiated by some influential experts, set off a creative activity of exploring "national forms" characterized by large roofs. In 1954, all kinds of waste in economic construction became increasingly obvious, and the government felt that it was urgent to oppose waste. Subsequently, a large-scale anti-waste action was launched in the construction industry. As an anti-waste measure, the state has proposed to control the construction investment index and reduce the cost of office buildings: 100~160 yuan/square meter for public buildings; The residential building is 30~40 yuan/m2. In this context, the office building of the Ministry of Construction did not adopt the big roof architecture form that was generally designed at that time, but was designed with a flat roof, and the cornice parapet did not use glazed tiles, but was made of water brush stone, which was more economical and applicable, and created the feasibility for adding stories and buildings later.

Basic technical indicators

The office building of the Ministry of Construction covers an area of 10 hectares, facing Sanlihe Street, with a building area of 37,740 square meters and a 7-story brick-concrete structure. Under the technical conditions at that time, building such a high building with brick-concrete structure reflects the innovation consciousness and construction level, and it is also challenging. In the plane and vertical traffic treatment, the route is reasonably shortened and the traffic area is compressed, and proper measures are also adopted for fire prevention and earthquake resistance. This building passed the test of Tangshan earthquake in 1976, and there was no safety problem, and it is still as strong as ever today.

The beam and slab of the load-bearing structure of the office building of the Ministry of Construction is designed according to 3.0m× 6.0m, but the elevation is treated according to 6.0m× 6.0m, in order to avoid the vertical lines of the elevation being too dense and the appearance being more light.

The original main building is 30 meters high and 90 meters wide. Later, the main building and the five-story annex building of the north and south wings built later were integrated into a whole, with a total width of 220 meters, which was basically a national form of axially symmetric buildings.

Planning and design characteristics

The office building of the Ministry of Construction retreats from the red line, forming a Little Square, which is even more magnificent when viewed from a distance. The architectural design fully embodies the "Chinese but new" style advocated by Mr. Liang Sicheng at that time, that is, a modern building with China characteristics. The architectural appearance is mainly flat roof modeling, and the overall modeling is simple and lively, which is both magnificent and economical. Between the south and north annex buildings and the main building, the scale is appropriate and the connection is smooth, and the overall effect of the building is more magnificent.

At that time, the design requirements had a certain height and boldness of vision. Considering the characteristics of the new China architecture, the designer absorbed the characteristic modeling elements of the traditional national architecture in China from the ancient stone que, such as adopting the eaves treatment method which was common in the Yuan Dynasty in China, and the facade was treated as a double cornice. The diameter of reinforced concrete overhangs, tiles and dripping water is 18 cm. No matter from which angle, the proportions of all aspects are very appropriate.

one

Agility and vitality

The office building of the Ministry of Construction has successfully used the traditional symmetrical layout of the central axis, with the solemn and magnificent 7-story main building as the central main building and the five-story buildings in the north and south as the wings, thus shaping a national office building with the traditional enclosed space form of China. In the design of architectural style, China’s traditional architectural forms and decorative arts are skillfully used to innovate.

The design of the entrance hall of the office building of the Ministry of Construction is also very clever. The entrance treatment is to highlight a porch in front of the building, and the entrance hall is located in the building. This design requires the height of the entrance hall to be increased, which will make it look spacious.

The passage connection not only has the transition space of the front hall, but also reflects the heaviness, solemnity and atmosphere through the beams and columns. The decoration of glazed tiles not only reflects the inheritance of traditional architecture in China, but also shows agility and vitality through carved stone. The passage and the doorway below expand the overall width and add a solemn atmosphere.

The window cover on the bottom floor is semicircular arch, showing a powerful and strong visual effect. The sill wall under the window of the standard floor is embedded with simple decorative patterns to enrich the aesthetic effect of the facade.

2

Beauty of symmetry

Generally speaking, the functional requirements of office buildings are relatively simple, and there are fewer restrictions on function and content when determining the body shape. Therefore, when determining the body shape, we should first consider whether the building height is in harmony with the surrounding environment and its influence on the city appearance. Building a single main building on an empty site, symmetrical style can better meet the requirements of public aesthetics, especially the shape of the building itself should pay attention to the effects from all angles to avoid "a thin sheet" shape. For example, before the building of the Ministry of Construction was connected to the north and south wings, the masses called it the "Nine Dragon Wall" and the "Great Wall of the People". After the construction of the north-south annex building, the situation has completely changed. It can be seen that symmetry is very important for a large office building.

According to Han Aixing, former deputy director of the Standard and Quota Department of the Ministry of Housing and Urban-Rural Development, the main building and annex building were built and rebuilt several times separately. For the first time, only six floors of the main building were built, and then four floors of the north-south annex building were built. Later, it was found that the main building was not high enough, and the seventh floor of the main building was added. After the addition of the main building, it was found that the annex building was not high enough, and finally the fifth floor of the north-south annex building was added. Finally, the current architectural complex pattern of the main building and the annex building was formed.

three

See the foundation for details.

In architectural design, the architect fully considered the traditional elements of China architecture, combined with local residential styles, stone buildings, decorative patterns, etc., and finally presented both the historical and cultural heritage of China architecture and the diversity, reflecting the characteristics of national architecture. For example, creatively drawing lessons from the overhanging practice of ancient stone chambers more than 1,000 years ago, the double eaves are decorated with glazed hooks and dripping water, and the traditional patterns such as moving beam heads, sparrows and colored paintings are skillfully used to express architectural details, especially the overhanging eaves, tiles, porches, stone pillars and stone steps. The cornice is picked out by reinforced concrete rafters with reference to the cornice-overhanging technology of traditional buildings in China. Due to repeated full-scale model tests in design, the cornice proportion and size are very appropriate. The exterior wall is made of water brush stone, which is durable.

Another detail of the office building of the Ministry of Construction is very reasonable, that is, the main staircase in the office building is set in an obvious position facing the gate. Because the general working hours are concentrated, there are many contacts between the upper and lower floors during office hours, and spacious stairs are particularly suitable. At the same time, in addition to the main staircase, another set of stairs is set on the north and south sides respectively, which is beneficial to solve the problem of crowded people going upstairs and downstairs during peak hours.

four

Exquisite and elegant demeanor

The architectural details are decorated with simplified China traditional architectural components and patterns, which reflects the traditional architectural style of China. The decorative patterns distributed in various positions of the building are ingenious and exquisite everywhere, which makes the whole building add delicate artistic beauty to its majesty.

five

remain unshakable and become even firmer as time goes by

According to Gong Deshun’s recollection, the detailed treatment of this building was inspired by the traditional stone buildings in China. The cornice overhang and the size and spacing of the rafters were made of plywood, which were put in place and checked repeatedly at the construction site before they were finally determined.

Gong Deshun raised the parapet on the roof of the five-story conference room on both sides and connected the eaves on the sixth floor to a horizontal plane. The eaves on the sixth and seventh floors and the main entrance and exit porches were designed as small slopes with rafters under the eaves picked out one by one. The architectural details were handled perfectly and played a good aesthetic effect on the facade. The whole building is simple and proper, solemn and generous, simple and magnificent. After decades of tests, it is still a classic building with unique style and is deeply loved by the broad masses of the people.

Mr. Xu Ronglie, the former chief engineer of the Ministry of Construction, once recalled: "The majestic, solemn, elegant, generous and China-rich architectural charm emanating from the artistic style of the office building of the Ministry of Construction has greatly attracted many experts, scholars and people in the industry at home and abroad, especially us young people. After more than half a century of ups and downs, this building is still one of the proud leaders among many high-rise buildings in Beijing. "

six

Green energy saving

Compared with the classic appearance, the interior space of the building is also remarkable. Whether it is corridor or indoor office space, it shows spacious and bright atmosphere. In order to save energy, the designed wall is thick and the ratio of window to wall is moderate, which can not only meet the lighting requirements, but also achieve the thermal insulation effect, and has the comfort of warm in winter and cool in summer.

At that time, the original appearance of the wooden window was designed, and the two-story window had good thermal insulation effect. According to the memories of the leaders who used to work here, the original windows also have external shading, roller blinds and shading pages made of pine.

After 2000, a maintenance and decoration was carried out, the building was strengthened and the windows were replaced.

seven

Architectural model

The Beijing Declaration issued at the 20th International Association of Construction (Beijing) Conference held in 1999 pointed out that the development direction of world architecture in the 21st century will be "the localization of modern architecture and the modernization of regional architecture", and the idea of creating "Chinese but new" local modern architecture has risen again, that is, China’s modern architecture is localized, not imported. From this point of view, looking at the office building of the Ministry of Construction today, although it has experienced nearly 70 years of wind and rain, it still stands tall, full of traditional architectural cultural elements, and embodies the modern, cutting-edge and fashion trends, and is still an important representative building to carry forward China’s traditional architectural culture.

Feng Jicai, a famous writer, once said, "Historical buildings retain a historical space. Because this space still exists, history becomes beyond doubt. In the meantime, history seems to be suddenly enlarged by flesh and blood. The past life forms seem to be called back at any time. Those empty narratives in the history books are all magically and richly resurrected here, and even the spirit of the past can be truly touched. "

Every autumn, the two ginkgo trees in front of the office building will bring gorgeous colors, attracting office workers and residents in nearby communities to enjoy the scenery and take pictures, which reflects the vitality and vitality of the solemn and elegant office building.

tag

The rain and the hurricane are one child, making contributions to the Sanli River.

The office building of the Ministry of Construction is the representative and epitome of Beijing’s modern administrative office building. After nearly 70 years of wind and rain, it is still majestic, solemn, elegant, generous and simple, with the charm of China traditional architecture, and is hailed as a milestone of China’s architectural modernization.

Compared with ancient buildings with a heavy history, the office building of the Ministry of Construction is closer to our work and life, which embodies the life memories of several generations of builders. The people who have worked in this building from generation to generation, although they have experienced rapid modernization changes, feel extremely cordial and familiar whenever they see it. At the same time, it is an indispensable part of a city’s historical memory, reflecting the history and inheritance of Beijing’s capital.

references

Gong Deshun, Architect

Xiao Tong’s 50 Years in the Construction Industry

Li Xiankui’s Living Protection of Architectural Cultural Heritage

For the original text, see the 20th issue of Urban and Rural Construction.

Special thanks to China Architectural Design and Research Institute Co., Ltd. for providing many precious historical photos!

Original title: "Red Buildings Remember Classics | Office Building of the Ministry of Housing and Urban-Rural Development"

Read the original text

Special feature of 1905 film network In the past half month, major awards ceremonies such as Golden Rooster Award for Chinese Film, Flying Award for Chinese TV Series and Golden Eagle Award for Chinese TV have been held one after another, and all kinds of professional awards have been awarded.

We witnessed the Golden Rooster Award for Best Actress again after a lapse of 32 years, and the trophy for Best Actor in the new subject was won by. The group photo of two generations of filmmakers backstage is a shared glory, but also a light and shadow inheritance.

At the same time, with "In the World" won the Golden Eagle Award again, let the audience see the value of this award. The trophies (Minning Town), (In the World) and (Merit) also prove that good actors are never buried.

This is the blessing of a good actor, and more blessings are behind.However, do you really think that every red carpet is just a pure "show"?

In addition to these dazzling awards, on the red carpet of the annual awards ceremony, the actors’ "battle shirts" are always concerned by the outside world. The fashionable terms such as high definition and high luxury are the labels that everyone puts on the topic list, and those blessed works are their absolute weapons to win.

Perhaps, the red carpet should be opened like this … …

01.

Whether it’s the Golden Rooster Award red carpet or the opening and closing red carpets of Shanghai International Film Festival and Beijing International Film Festival in previous years, you can always see various crews making their debut with their works.

As the young actor said, "bringing works to the red carpet didn’t embarrass the players!" " His crew is the film that finally won two trophies: best screenwriter and best editing.

In addition to their finalists and appearances, Zhu Yilong and his new work, together with the director and another star, made their second appearance on the red carpet that night.

It is true that on the red carpet of the annual film festival, there are always many cast members who will meet the audience in the future. After all, the protagonist here is not a star, but a movie.

In addition to "She Disappeared", there are also films directed and acted by himself, and he appeared with another starring role.

The crew is directed, starring and; The crew is the director and starring.

Perhaps the most dazzling thing of the night was the first appearance of the cast’s full lineup team. Just "++"has become everyone’s concern.

After all, any information officer announcement of the movie Wandering Earth 2 will affect the curiosity of the outside world.

Previously, at the Beijing International Film Festival, one of the film’s founders was the chairman of the International Awards Committee of this year’s film festival, and director Frant Gwo and starring Wu Jing happened to be members of the jury. On this occasion, during the opening of the red carpet, the filmmaker officially announced for the first time that Li Xuejian, an "old play bone", had joined Wandering Earth 2.

02.

There is no denying that for these films to be shown, every red carpet is an opportunity for publicity.Especially when all kinds of film crews appear at the same time, how to make the audience remember them is what the staff behind each crew has to pay attention to, except for the lineup of Cass.

On the red carpet of this year’s Golden Rooster Awards, two actresses, Ni Ni and Janice Man, also chose green clothes, which surprised many people with their direct vision.

That night, the topic of # Wang Baoqiang wearing green bristlegrass on the red carpet rushed to the hot search, but the audience noticed Wang Baoqiang and Shi Pengyuan. Although the two male filmmakers didn’t have gorgeous dresses, their careful collocation in clothes still caught people’s attention.

It was soon discovered that this "dog’s tail grass" was closely related to the movie "In the octagonal cage".

The film tells an inspirational story of an unhappy ordinary person helping a group of children find a way out of life. The dog’s tail grass symbolizes tenacity and unyielding, symbolizing that the protagonist in the movie is the same, with tenacious vitality, and still grows tenaciously in spite of the wind and rain.

Similar small thoughts also appeared on the red carpet at the closing ceremony of Golden Rooster last year.

In the film (then titled "No Spring Will Come"), the director,,, and co-starred and appeared. There are different flowers on the suits of six men. The flower language of each flower is just a tribute to the ordinary you and me in life.

The film was originally planned to meet the audience in the spring. "This form also has a sense of ritual in spring."

This simplest connection makes the audience understand the original intention and content expression of this film.

"So there is a topic, can’t let the red carpet just walk the red carpet. Each unreleased film will produce materials, and if there is special content, it will naturally be more concerned. " Xiao Yun, a staff member engaged in film promotion and marketing, talked about it.

In addition, many crews made their debut and tried their best. "It is difficult for us to participate except what the actors wear, but what props they take, such as accessories, or what actions they do on the red carpet, or even what they say in the interview on the red carpet, and what they can design, we must plan. These contents are ultimately settled in the film promotion service, and most of the actors will actively cooperate. "

Of course, in Xiao Yun’s work experience, there have been cases where such designs have not been realized because of actors. "But this is a rare case."

The film crew served by Xiao Bu also walked the golden rooster red carpet this year. The team designed the corresponding props for this purpose, and also persuaded the actors to take the props on the red carpet. But unfortunately, in the end, these contents were not realized because of security and other issues.She also pointed out that there are still some filmmakers who will participate in the actors’ clothing suggestions.

The first appearance of the film crew was on the red carpet of the Golden Rooster Awards Ceremony in 2020, just after the crew and crew walked down the red carpet. He immediately turned around and "changed clothes" as he ran, and assembled with the Hi, Mom crew.

At this time, the other three stars, and, have been dressed in the 1980s and holding objects from that era, waiting for Shen Teng’s "return" at the beginning of the red carpet.

28 bicycles and radios … … Let the outside world know Hi, Mom’s temperament in advance.

When the film first appeared on the red carpet at the opening of the Shanghai International Film Festival in 2021, one of the main creators introduced this group of new actors to the audience as an instructor in the film.

As one of the leading actors, with their collective salute and the scenes shouted one by one, the "sense of crossing" between the film and reality arises spontaneously.

Especially after the audience watched the movie, this collective appearance was all a "famous scene".

In recent years, there have always been many "classic appearances" at the Shanghai International Film Festival.After the film crew returned from Cannes, the opening ceremony of the film festival became their collective debut in China. As soon as he stepped onto the stage, the scene switched to more rhythmic music, and the main creator danced with it, while the director introduced, "This is the music in the movie."

The host on the side also ridiculed that this is the first time that a crew has used dance to interpret the plot on the red carpet. After the dance, everyone followed the "16-step dance" and talked about the plot and the harvest of starring in "The Party at South Station". As the director finally set the tone, "I hope to show the dance steps of this movie to the audience on the big screen as soon as possible."

It is true that after watching the movie, everyone found that this "16-step dance" has all the special significance.

From the red carpet to the award ceremony, this kind of interaction between actors and their works, and the feeling of resonance on the same screen may be another connection between the audience and the film after the big screen.

   Comments on live broadcast helping traditional culture: live broadcast, let the younger generation and traditional art go in both directions.

    Xinhuanet Beijing, March 17th (Reporter Chen Tingyu) Intangible arts such as opera, folk music, traditional dance and traditional handicrafts are being understood and loved by the younger generation such as "post-00" and "post-90" through live broadcast. Love the "quintessence of the country" and pursue the "tide of the country". When watching and enjoying the colorful non-legacy projects such as Huagu Opera and Yangxi Opera, the younger generation is cultivating deep local identity and cultural self-confidence. In the digital era, intangible cultural heritage, a treasure of traditional culture, is entering the daily life of young people.

    In recent years, more and more non-legacy practitioners have entered the live broadcast room and put the long-lost minority art on the second stage of live broadcast. Nowadays, xiang opera and Dongting fishing songs are no longer unfamiliar terms in textbooks, but are "seen" by more and more young people, and they are also loved from all over the world.

    A few days ago, at the Hunan Station of the intangible anchor salon jointly sponsored by Tsinghua University Cultural and Creative Development Research Institute and Tik Tok, Xiao Yan, a representative of Tik Tok live broadcast business, introduced that in the past year, the cumulative number of intangible live broadcasts in Hunan Province exceeded 150,000, and the number of such live broadcasts exceeded 640 million, a year-on-year increase of 178%; 17,000 Hunan non-legacy anchors broadcast in Tik Tok, with a cumulative broadcast duration of over 2.93 million hours, up 95% year-on-year. It is not difficult to find that watching intangible cultural heritage live in Tik Tok has become the daily life of Hunan audience.

The picture shows the event site of "Hunan Station of Non-legacy Anchor Salon"

    According to the data of Tik Tok Platform, in the past year, the live broadcast of intangible cultural heritage in Tik Tok averaged 1,617 performances per day, with the total number of performances increasing by 642% year-on-year. The number of non-legacy anchors who received rewards increased by 427% year-on-year, and the amount of rewards increased by 533% year-on-year. We also found that the income of non-genetic inheritors increased by 34% year-on-year, of which the sales of non-legacy goods increased by 668% year-on-year. Now, it has become a new trend across regions to listen to opera, enjoy national music and watch the intangible cultural heritage in the live broadcast room.

    It is gratifying that many traditional performances and skills are connected with modern young people through non-legacy live broadcasts. For example, Huagu Opera, a national intangible representative project, gained wide popularity from college students to "silver-haired people" in the live broadcast room. At the same time, Huagu Opera, Guzheng and Crosstalk are also the most praised performing arts in Hunan Province.

The picture shows Yi Zhenghong, a young actor of the Drama Heritage Center in Zhuzhou City, Hunan Province and the anchor of Tik Tok Huagu Opera, performing at the Hunan Station of the Intangible Anchor Salon.

    How to arouse the public’s enthusiasm for the protection of intangible heritage and drive more young people to participate in the inheritance of intangible heritage has always been an unresolved problem.

    Yan Yunyu, the anchor of Tik Tok Erhu, believes that the live broadcast has narrowed the distance between intangible cultural heritage practitioners and the audience, and even promoted the popularity of intangible cultural heritage. Live broadcast and short video make the ancient intangible heritage glow with the glory of the times, and it is also known and loved by more and more young people.

    Cao Min, deputy secretary-general of Guzheng Art Committee of Hunan National Orchestral Society, national third-class performer and Tik Tok Guzheng anchor, said that in modern times with advanced technology, the intangible cultural heritage with a long history is gradually fading out of people’s daily life, and Guzheng is one of them. However, in the fast-paced social life, traditional culture and music are like a good medicine that can comfort the soul. We should rebuild the sense of identity of traditional culture in a way that is more acceptable and recognized by modern people. The live broadcast in Tik Tok has enabled folk music to find a modern bosom friend.

    Guqin art is a new form with the longest history and continuous inheritance in China, and it is a master of instrumental art.. Spreading to the public, especially teenagers, is an important part of the inheritance and protection of Guqin art.

    According to Lynne, an associate researcher at the Music Research Institute of the Chinese Academy of Art and a representative inheritor of the national intangible guqin art, as early as 2006, the Chinese Academy of Art and the China Intangible Cultural Genetic Protection Center established and planned the activities of guqin art entering universities, with the active participation of local guqin artists and non-governmental organizations, and publicized and educated the public guqin art for college students nationwide. Subsequently, the object of communication activities has gradually changed from university teachers and students to cover the vast number of primary and secondary school students and young guqin lovers. The purpose of these activities is to sow childlike innocence and hand over the intangible art to the future. Nowadays, the new media communication mode has brought new experience and hope to these works.

    To a certain extent, the non-legacy live broadcast is still a form of universal education.

    Cao Min believes that the live teaching of art courses is a more advanced mode, which solves the problem of uneven art education resources. In the past, children in the mountains had to be exposed to advanced art education unless they went out of the mountains and went to first-and second-tier cities, which required huge efforts and often had little chance. Now through the live broadcast platform, children have the opportunity to appreciate traditional culture and skills, enriching people’s spiritual world and real life. At the same time, anchors can also use their real talents to get recognition and feedback from fans, such as praise and reward, forming a virtuous circle of two-way complementarity.

    At the same time, the current traditional handicrafts and non-legacy arts are also facing the bottleneck of lack of successors, and there has been a talent gap, while new communication methods such as live broadcast have brought traditional arts closer to young people.

    Lian Chunhai, a researcher at the Institute of Fine Arts of the Chinese Academy of Art, said that the age of practitioners of traditional handicrafts is gradually aging, and it takes a long time to learn traditional skills, so there is a talent gap. In the new media era, the emergence of live broadcast, short video and other forms of communication has created new opportunities for the spread of traditional handicrafts and brought new ideas for the inheritance of traditional arts.

    Zheng Zhang, vice president of Tsinghua University School of Journalism and Communication, said that in order to invite many non-genetic inheritors around and reach more young people, it is necessary to use diversified technical means to give young people access to high-quality and high-level cultural content products. Intangible art can be combined with digital new media and technical means, which is a two-way process for the younger generation and traditional art.

    It is hoped that national music and traditional culture will be popular again and "tidal" with the help of modern communication methods such as live broadcast and new media platforms, and will be perceived, loved and passed on by more young people.

　　News from the Central Broadcasting Network (Reporter Bi Qiang) On the morning of May 20th, the groundbreaking ceremony for the major infrastructure of the 2022 Dalian Taiping Bay Cooperative Innovation Zone was successfully held at the site of the water purification plant project of the Taiping Bay Cooperative Innovation Zone, which was hosted by the Dalian Taiping Bay Cooperative Innovation Zone Management Committee and China Merchants Taiping Bay Development and Investment Co., Ltd.

Hu Yong, General Manager of China Merchants Taipingwan Development and Investment Co., Ltd. (photo by reporter Bi Qiang from Yangguang. com)

　　Hu Yong, general manager of China Merchants Taipingwan Development and Investment Co., Ltd., and Li Qi, member of the Dalian Municipal Party Committee and director of the Taipingwan Cooperation and Innovation Zone Management Committee, attended the ceremony. In his speech, Li Qi welcomed all the guests attending the groundbreaking ceremony and congratulated on the commencement of major infrastructure construction. He said that Taiping Bay focuses on the strategic positioning and mission of "deepening cooperation between the central and local governments and helping the revitalization of the Northeast". Focusing on the overall requirements of "taking shape in two years and becoming a scale in five years", it is based on the layout of industrial projects with "one area and multiple parks", innovating institutional mechanisms, increasing investment attraction and fully promoting development and construction. The commencement of this major infrastructure indicates that the development and construction of Taiping Bay has pressed the "fast forward button" and started the "acceleration". After the completion of these projects, it will effectively optimize the development investment environment, enhance the quality image of Taiping Bay and increase the capacity of public services, which is of great significance for expanding effective investment and cultivating new economic growth points.

The groundbreaking ceremony site (photo by reporter Bi Qiang from Yangguang. com)

　　Taiping Bay Cooperative Innovation Zone is located at the northwest end of Dalian, at the core of Bohai Economic Circle and Northeast Asia Economic Circle, and it is a triple policy overlapping area of Belt and Road, Northeast Revitalization and Liaoning Coastal High-quality Development Economic Belt. Taiping Bay Cooperative Innovation Zone is a major strategic industrial project jointly built by China Merchants Group, Liaoning Province and Dalian City, which bears the important task of cooperation between the central and local governments and green development. Taiping Bay covers an area of about 260 square kilometers. It plans the overall development pattern of "one axis, one belt, five districts and many towns", constructs the functional layout of "port, production, city, finance and innovation", and builds a harbor new city with interdependence between port and city, integration of production and city, livability and suitability for business.

Project planning (Photo courtesy of China Merchants Taipingwan Development and Investment Co., Ltd.)

　　Regional development and infrastructure construction should go ahead. Taiping Bay Cooperation and Innovation Zone attaches great importance to the construction of basic supporting facilities, works out the layout with a high starting point and high standards, organizes relevant planning in advance, actively carries out the feasibility study of the project, and innovates and breaks through the project preparation work such as land requisition and transfer, bidding organization and formalities. In 2022, Taiping Bay Cooperation Zone plans to start construction of transportation supporting projects such as Shugang Highway, the first development zone road and supporting pipe network, No.3 road in the port area, livelihood supporting projects such as raw water pipelines, water purification plants, sewage plants and supporting pipelines, energy communication supporting projects such as natural gas, heating, electricity, communication and network, shipping supporting projects such as public waterways and revetment, environmental transformation supporting projects such as venture parks and wetland parks, and industrial supporting projects such as standard workshops and research and development centers in new energy industrial parks.

　　Integration of Hong Kong and Hong Kong industries and empowerment of new cities. Taiping Bay Cooperative Innovation Zone will give full play to the central enterprises’ solidarity, integrate resources, gather and play the role of the park platform, innovate and copy the Shenzhen Qianhai cooperative development model, link the strengths of all parties, and make every effort to build the most dynamic and competitive cooperative innovation zone in Northeast China, so as to contribute to the implementation of the national "double carbon" strategy, build a state-owned state-owned enterprise pilot zone, serve the revitalization of Liaoning, and support the strategic goal of Dalian’s GDP exceeding one trillion in three years.

　　Japanese rite of passage

　　Overseas network April 1 STAccording to Japan’s Yomiuri Shimbun, the amendment to Japan’s Civil Law came into effect on April 1, and the adult age in Japan was officially lowered from 20 to 18. According to the amendment, at the age of 18, you can independently sign financial contracts such as credit card processing, investment and consumption, but you still need to be at least 20 years old to smoke, drink or participate in public gambling.

　　In 1876, Japan in Meiji era defined 20 years old as the age of adulthood for the first time. Japanese media pointed out that this is the first time that Japan has adjusted the age of majority in the Civil Law after 146 years. Since most countries in the Organization for Economic Cooperation and Development (OECD) adopt the form of "18-year-old adults", Japan has also decided to adjust to international standards. Specifically, Japanese adults over the age of 18 can sign contracts such as mobile phones and credit cards without their parents’ consent, and can also apply for passports valid for 10 years. The marriage age of women is adjusted from 16 to 18, just like that of men.

　　Earlier, some media pointed out that the aging of Japanese society is becoming more and more serious, and lowering the age standard for adults is intended to encourage young people to enter society early and participate in social life. However, some experts worry that many 18-and 19-year-olds lack social experience and are easily deceived without the protection of guardians. The current Japanese law stipulates that minors or their guardians have the right to cancel contracts signed without the consent of their guardians. After the new regulations come into effect, people aged 18 and 19 will lose relevant legal protection. (Overseas Network-Wang Shanning)

　　The General Secretary of the Supreme Leader sent a message to the young people in the new era, stressing that "in the new era, young people in China should inherit and carry forward the May 4th spirit, strengthen their ideals and beliefs, stand firm on the people’s stand, practice their excellent skills, devote themselves to the great cause of strengthening the country, and always maintain the forward posture of hard struggle, together with hundreds of millions of people, and fight bravely on the new long March to realize the great rejuvenation of the Chinese dream by the Chinese nation." The author thinks that in the new era, the young people in China should carry forward the patriotic banner, scientific spirit and the tradition of eternal struggle to implement the message spirit of the Supreme Leader General Secretary.

　　To inherit and carry forward the spirit of May 4th Movement, we should hold high the banner of patriotism.

　　Since its establishment, the Communist Party of China (CPC) has regarded young people as the new force and commando for the development of the cause of the party and the people, and has always led, cared for and supported young people to realize their life values and lofty ideals in the great struggle of participating in the country’s prosperity and national rejuvenation, whether in the stormy revolutionary years, in the raging construction period or in the magnificent reform era. A generation of youth has the spiritual coordinates of a generation of youth, a generation of youth has the historical experience of a generation of youth, and a generation of youth has the mission of a generation of youth. In the face of the sudden outbreak of COVID-19, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, young people in China in the new era hold high the banner of patriotism, stimulate patriotic enthusiasm and show patriotic feelings. After achieving phased results in fighting the epidemic with the people of the whole country, they are fully committed to the vivid practice of resuming work and production, promoting stable and orderly economic and social development and realizing the decisive victory in building a well-off society in an all-round way. General Secretary of the Supreme Leader pointed out: "In contemporary China, the essence of patriotism is to adhere to a high degree of unity of patriotism, love for the Party and love for socialism". In the new era, young people in China should know and grasp the historical inevitability of the development of human society and Socialism with Chinese characteristics from our party’s exploration of Socialism with Chinese characteristics’s historical development and great practice, and constantly establish their faith and confidence in fighting for the lofty ideal of communism and the common ideal of Socialism with Chinese characteristics. In the new era, young people in China should carry forward the spirit of the May 4th Movement and hold high the banner of patriotism.To unswervingly follow the Party’s Socialism with Chinese characteristics road, we should clearly understand, profoundly understand and thoroughly understand the truth that "without communist party, there will be no new China, only socialism can save China, and only Socialism with Chinese characteristics can develop China", learn the history of the Party, know the Party’s situation, listen to the Party’s words and follow the Party. We must adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, closely link our ideals with the future of the motherland, closely link our growth with the destiny of the nation, and integrate our personal pursuit of happiness into the great practice of seeking happiness for the people of China and the rejuvenation of the Chinese nation, so that our ideals, careers, happiness and the future of the country, the people’s happiness and the destiny of the nation can be United in the same direction, with the same direction and with the same strength, so that our youth can serve the motherland, the people and the people.

　　Inheriting and carrying forward the spirit of May 4th Movement should carry forward the scientific spirit.

　　The majority of young people insist on taking science as a sharp weapon to win the epidemic prevention and control war, establish scientific spirit, adopt scientific methods, strengthen scientific research, insist on asking science for answers, methods and results, and make outstanding contributions to the phased achievements of epidemic prevention and control together with the people of the whole country.

　　In the new era, young people in China should carry forward the scientific spirit. First, they should adhere to the Marxist scientific outlook. Marxism is a science about realistic people and their historical development, and its research object is all human historical activities and the whole historical process. We should learn, understand and implement Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, the latest achievement of Marxism in China. From a macro perspective, we can handle the relationship between man and nature and realize the sustainable development of the country’s economy and society. From the middle point of view, we can handle the relationship between people and society, effectively solve the problem of "people’s dependence on things" formed by the logic of capital, and provide guidance for work, study and life; From the microscopic point of view, it can deal with the relationship between good people and self, effectively eliminate cultural nihilism, and enhance their sense of acquisition and happiness.

　　Second, we must learn to think scientifically and be brave in pioneering and innovating. On the one hand, we should carry forward the tradition of pioneering spirit, promote innovation consciousness in the whole society with practical actions that dare to innovate, dare to innovate and be good at innovation, stimulate the innovation wisdom of all people, unite the innovation strength of all people, release the innovation vitality of the whole society, seize the historical opportunity of the new round of scientific and technological and industrial revolution, give full play to the key role of scientific and technological innovation, and seize the "bull’s nose" of scientific and technological innovation to seize the opportunity, win the initiative and win the initiative for promoting reform and development. On the other hand, we should strengthen the comprehensive research, systematic planning and overall promotion of all work, make clear the distance in time, use the long to see the short, from near to far, and orderly, so as to be steady and far-reaching; Make clear the size in space, look at the small with the big, accumulate the small to be the big, and make the easy first and then the difficult, so as to make the big things easy, make the difficult things easy, achieve career success and promote national development.

　　Third, we must persist in joint efforts in scientific research and promote the integration of science and humanities. On the one hand, it is necessary to enhance team awareness, work together to tackle key problems scientifically, and in view of the increasingly prominent reality of cross-disciplinary clustering and multi-field technology integration, rely on team strength to gather wisdom to tackle key problems, integrate scientific research strength and resources, and give full play to the advantages of all aspects, so as to form an overall joint force to promote scientific and technological innovation and accelerate the construction of an innovative country. On the other hand, it promotes the integration of science and humanities, emphasizing both the value of humanistic spirit and the charm of scientific rationality; He is good at using empirical methods to study social science issues, but also good at thinking about natural science issues from the perspective of humanities, realizing the interaction between scientific research and humanistic thinking, the blending of scientific spirit and humanistic spirit, and the scientific application of natural science research methods and social science research methods, further highlighting the role of science and technology in economic and social development.

　　Inheriting and carrying forward the spirit of the May 4th Movement should carry forward the tradition of permanent struggle.

　　Young people in the new era carry forward the tradition of eternal struggle. First, they should guide their life with ideals and beliefs. In the new era, young people in China need to set up lofty ideals of communism, as well as their faith in Marxism, Socialism with Chinese characteristics and the Chinese nation’s great rejuvenation of the Chinese dream. They should proceed from reality, plan from the present, start from the present, and handle the dialectical relationship between ideal and reality, long-term and present. They should set up ideals as well as focus on reality, guide practical work with lofty ideals and support lofty ideals with practical work. It is necessary to take a long-term view and base on the present. Only by taking a long-term view can we motivate ourselves to move forward, and only by standing on the present can we make steady progress. To establish a high degree of consciousness of integrating one’s ego into the motherland’s ego and the people’s ego, we must be ambitious and down-to-earth. We must temper our noble character and practice it. We must not only improve our ability and quality, but also ensure our physical and mental health, so that we can become builders and successors of the cause of socialism with Chinese characteristics.

　　Second, we should take hard study as a ladder for growth and progress. The General Secretary of the Supreme Leader pointed out, "In the new era, young people in China should enhance their sense of urgency in learning, be eager to study tirelessly, study hard Marxist standpoints and methods, master scientific and cultural knowledge and professional skills, improve their humanistic quality, increase their knowledge and temper their character in their studies, increase their talents and skills in their work, serve the people with genuine talents and practical learning, and contribute to the country with innovation!" In the new era, young people in China should establish the concept of lifelong learning, learning all the time and learning everything, understand the truth that "young people are easy to learn when they are old, and one inch of time can’t be light", grasp the method that "what they get on paper is shallow at last, and they know nothing about it", adhere to the tenacity that "the bench should be cold for ten years, and the article should not be empty", and bear in mind that "it is the night when men are reading"

　　Third, we should regard practice as a stage to keep our passion for struggle forever. In the new era, young people in China should join the people in the great practice of Socialism with Chinese characteristics, deeply understand the development concept of innovation, coordination, green, openness and sharing, promote the implementation of the innovation-driven development strategy, dialectically treat the development speed, efficiency and sustainability, and fully understand the characteristics of the new round of scientific and technological and industrial revolution, such as the continuous emergence of major subversive technologies, the accelerated transformation of scientific and technological achievements, and the monopoly of industrial organization forms and industrial chains. Actively cultivate new impetus for development, shape more leading development that can give full play to the first-Mover advantage, and contribute their youth and strength to the Chinese dream of building an innovative country and realizing the great rejuvenation of the Chinese nation.

　　(Li Zhongshuang is a researcher at the Theoretical System Research Center of Socialism with Chinese characteristics, Jilin Province)

Original Bajiuling Wu Xiaobo Channel

It may be difficult for pharmaceutical companies to embark on the road of OEM, but it is not a long-term solution after all.

Text/Ba Jiuling (WeChat WeChat official account: Wu Xiaobo Channel)

01

These things you bought online are probably branded products.

Have you bought scar cream, hair tonic, warm palace stickers, diet pills and other health care products online? If these products come from well-known pharmaceutical companies such as Renhe, Tongrentang and Xiuzheng, will you have more trust, even if its price is higher than similar products, will you pay for them?

But in fact, the products you bought are probably not from the pharmaceutical companies’ own factories, but are OEM products.

For example, Tmall’s "Medicine Capital Renhe Flagship Store" has a monthly sales of 10,000+and more than 7,000 comments. According to the product details page, this product is from Renhe Pharmaceutical, but it does not appear in the product list of Renhe Pharmaceutical official website.

According to the approval number of this product "G20180064", minibus found the registration information of this product in official website of the Food and Drug Administration, which showed that the manufacturer was "Guangzhou Aifuyi Biotechnology Co., Ltd.", and the last remark information also stated that its actual manufacturer was: Guangzhou Tengyu Cosmetics Co., Ltd.

Enterprise investigation shows that Guangzhou Aifuyi and Guangzhou Tengyu have no equity relationship with Renhe Pharmaceutical. This is a typical OEM product.

On the platform of investor interaction, many investors have raised a similar topic to Renhe Pharmaceutical, such as "What is the relationship between anti-alopecia lotion and Renhe Pharmaceutical", and they are concerned about the actual relationship between such branded products and Renhe Pharmaceutical.

02

The OEM model has spread to the medical field.

Today, the OEM model has been very popular in all walks of life. The most typical is the Antarctic people. Open a shopping platform, there will be many shops related to Antarctic people, and the products are countless, from shoes and clothing to bedding, from electric irons to gas stoves.

Antarctic people were originally a company that started from making underwear. Since 2008, Antarctic people have closed all the production lines of their own factories, and since then they have changed from "selling products" to "brand authorization", earning a lot of money. In 2019, Antarctic people earned 1.3 billion yuan through brand authorization. In 2020, the gross profit margin of Antarctic OEM service will reach 93.26%.

In recent years, the OEM model has spread to the medical and health care industries. Renhe, Tongrentang, Xiuzheng, Sunflower and many other well-known pharmaceutical companies increase their income through brand authorization.

Taking Renhe Pharmaceutical as an example, according to its 2020 annual report, the company achieved a total operating income of 4.106 billion yuan. The company’s products are divided into self-owned products and OEM products. From the perspective of income, self-owned products and OEM products basically account for half.

The OEM model supports half of the revenue of an old pharmaceutical company, which is enough to prove the dependence of well-known pharmaceutical companies on the OEM model.

Compared with R&D, OEM is obviously an easier shortcut. Accustomed to taking shortcuts, they are even more reluctant to take the difficult but correct path.

According to the third quarterly report of 2021 disclosed by Renhe Pharmaceutical, in the first three quarters, the company’s R&D expenses were 42.76 million yuan, and its revenue was about 3.659 billion yuan. The proportion of R&D expenses in revenue was only 1.1%. According to the annual report of Renhe Pharmaceutical for nearly 4 years, its annual sales expenses are 14-26 times as much as R&D expenses. Renhe’s characteristics of "emphasizing marketing and neglecting research and development" are often criticized by the outside world.

However, this is not the problem of Renhe. According to the survey report of the consulting industry in China, the R&D expenditure of large international pharmaceutical companies generally accounts for 15%-20% of the total sales, while the R&D investment of domestic pharmaceutical companies accounts for only 2%-3% of the sales revenue on average.

03

Want to win by branding? I’m afraid not.

Although the road to OEM is easy, it is not once and for all.

Just like Antarctic people, they thought they could "win" by brand authorization, but these two years have not been easy.

Since July last year, the share price of Antarctic e-commerce has dropped from the highest point of 24.41 yuan to around 7 yuan today, and its market value has evaporated by nearly 40 billion yuan. According to its 2021 semi-annual report, in the first half of 2021, the net profit of Antarctic e-commerce attributable to shareholders of listed companies was 246 million yuan, down 42.85% year-on-year.

The OEM model is like a double-edged sword, which not only contributes a lot of profit to the enterprise, but also brings various negative problems to the brand, such as product quality, word of mouth and even false propaganda.

There are many complaints about branded products of pharmaceutical companies on the websites of Black Cat Complaint and 315 Consumer Protection Complaint. Most of the complaints revolve around "invalid products", "fake goods", "no refund" and "false propaganda".

Minibus searched Pinduoduo for a wound care ointment. According to the industry details page, this product comes from a national brand-Amendment. Its function is "scar removal without leaving any trace", and it has been put on record by the Drug Administration, with good safety effect.

The actual manufacturer of this ointment is "Jiangxi Bingshuangjiefu Industrial Co., Ltd.", which has no equity relationship with Xiuzheng Pharmaceutical and belongs to OEM products.

According to the record number "Ganzhang Machinery Equipment No.20190083" provided by it, the minibus made an inquiry on the website of National Medical Products Administration, and the record information showed: "This product is ointment. The contained components have no pharmacological effects. The ingredients contained cannot be absorbed by the human body. Non-sterile. "

The "intended use" item is blank.

The minibus inquired about other brands of scar-removing ointment of the same type, and the column of "expected use" said "suitable for inhibiting and relieving hyperplastic scars caused by burns, trauma, surgery and other reasons".

In other words, this ointment probably has no scar removal effect. If so, then this product has the problem of false propaganda.

04

How can you post it? Who is responsible for the problem?

Who should be responsible for the quality problems of OEM products? The minibus consulted Chang Dongyue, the director of Shanghai Law and Craftsman Law Firm, and he thought that once the branded goods had quality problems, the brand supplier was the direct responsible person, and the processor was also liable under normal circumstances. Moreover, this is based on the quality problems of legally produced products, and it is necessary to bear civil liability.

However, more and more enterprises don’t talk about "martial arts", and many enterprises alienate OEM into pure lending brands, which is very problematic without any quality supervision on quality. In this case, if the illegal production leads to extremely bad social consequences, the brand and producer of OEM products not only need to bear civil liability, but also need to bear administrative responsibility and even criminal responsibility.

Chang Dongyue also said that the safety of food and drugs is related to people’s right to health and even life. Quality problems may cause irreversible damage to the body, and no matter how strict the quality supervision of food and drugs is. Regrettably, although China’s Food Safety Law, Drug Administration Law and Product Quality Law all stipulate product quality responsibility, the sanctions for violating food and drug safety are still too light, so that the food and drug field in China is still not safe enough. In this regard, the United States and Japan’s practice of using heavy codes to control food and drug safety is quite good and worth learning.

Relying on legal sanctions is the last step. As an enterprise, it should be its duty to abide by the rules. How can have no martial ethics, a post it?

According to Shi Lichen, the founder and strategic marketing expert of Beijing Dingchen Management Consulting Co., Ltd., OEM is not illegal, and the key is how to continue to control quality while authorizing. Whether you are OEM or OEM, consumers only know that they are buying your brand. Pharmaceutical companies should pay special attention to quality, otherwise, as the authorized products become more and more miscellaneous, the quality can not be controlled, and finally the reputation of the main business will be affected, which will not be worth the candle.

05

Difficulties and new ways for pharmaceutical companies

The advantages and disadvantages of OEM mode are very clear, and it can easily make money, but it is difficult to control the quality and the brand is easily damaged. The reason is very simple. The question is, those old pharmaceutical companies that have spent a hundred years settling down should have cherished their feathers. Why are they addicted to OEM?

Shi Lichen explained the reasons behind it: in recent years, the competition in the pharmaceutical industry has been fierce, and the operating pressure of pharmaceutical companies has increased. The old pharmaceutical companies have to find a way out. First, solve the fundamental problems and increase investment in research and development; Second, based on its own cost advantage, to achieve economies of scale. But these two roads are not easy to walk.

"In contrast, the OEM business has almost no cost and high net profit, so those pharmaceutical companies with brand awareness and strong premium ability naturally embarked on this road."

From this point of view, it is difficult for the old pharmaceutical companies to embark on the road of OEM, but this is not a long-term solution after all. Is it possible to open up a new road?

There is indeed a new road that has emerged-the field of cross-border beauty cosmetics and daily chemicals for pharmaceutical companies.

With the strong growth of functional skin care products, pharmaceutical companies such as Renhe, Pien Tze Huang, Tongrentang, Ma Yinglong, Yunnan Baiyao, Panlong Yunhai, Dong ‘e Ejiao and Xiuzheng Pharmaceutical have all set foot in the cosmetic and daily chemical industry.

Pien Tze Huang disclosed the 2020 financial report, and the company achieved operating income of 6.511 billion yuan, a year-on-year increase of 13.78%; The net profit was 1.672 billion yuan, a year-on-year increase of 21.62%. Behind the growth, the cosmetics sector contributed a bit. Its holding subsidiary Fujian Pien Tze Huang Cosmetics Co., Ltd. achieved revenue of 611 million yuan, up 42.01% year-on-year, and net profit of 114 million yuan, up 41.23% year-on-year.

In July this year, Renhe Pharmaceutical announced that it planned to acquire 80% equity of seven cosmetics companies for 719 million yuan. One of them, Shenzhen Miura Natural Cosmetics, has been independently producing Renhe brand cosmetics, and some of the products distributed by the other six target companies come from this company.

In this regard, Shi Lichen analyzed that there is a huge Japanese industry called cosmeceuticals, which is not available in China, but we can make some functional cosmetics. Well-known pharmaceutical companies have natural advantages in making cosmetics across borders. For example, if brands can support the premium of products, they can get higher profit points. In addition, pharmaceutical companies themselves already have strong management teams, marketing teams and capital levels, which are not available to ordinary enterprises.

"The difference is nothing more than that some pharmaceutical companies, such as Renhe, have cultivated Renhe brand cosmetics related products through OEM before, and some products already have a certain market share, brand awareness and user base. At this time, it is logical to conduct mergers and acquisitions. Some pharmaceutical companies have had less involvement in this area before, so they may have to do it from scratch. "

In this way, pharmaceutical companies cross-border to make beauty cosmetics and daily chemical products. Originally, they just wanted to be a sideline through brand authorization. In the future, they may become one of their main businesses and gain new profit growth points by creating explosive IP products.

Author | Li Mengqing | Duty Editor | Zhang Wenlong

Editor | He Mengfei | Editor | Zheng Yuanmei | Tuyuan | vision china

Original title: "Old pharmaceutical companies learn from online celebrity brand. Have you ever bought such branded products? 》

Read the original text

　　The General Administration of Customs announced today (6th) that in the first half of this year, the national customs suspended the export to China of 144 food enterprises that suffered from the COVID-19 outbreak, and at the same time, returned or destroyed the risky imported food to prevent unqualified food from entering the country.

　　According to customs statistics, this year 1-mdash; In June, the national customs conducted a total of 1,098,700 samples of imported cold-chain food, animal and plant products for COVID-19 virus detection; A total of 27,114,400 imported cold-chain foods were supervised for preventive disinfection at ports.

　　Kong Xiaobang, Director of General Department of Import and Export Food Safety Bureau of General Administration of Customs:Since the outbreak of the epidemic, as of July 1st this year, we have randomly selected 296 overseas food enterprises in 60 countries and regions through remote video, and suspended the export of 144 overseas food enterprises with COVID-19 outbreak employees to China, effectively ensuring the safety of imported food in China.

　　At the same time, the customs strictly returns or destroys the imported food with risks to prevent unqualified food from entering the country. 1-mdash this year; In June, the national customs detected 1,070 batches of food that were not allowed to enter the country due to unqualified safety and hygiene items in port supervision, and all of them were returned or destroyed.

　　In addition, the customs has also enhanced the understanding of the safety of imported and exported food in various ways. Today, in addition to Hangzhou, other customs across the country have also launched the "National Food Safety Publicity Week" in 2021, with a variety of publicity, display and Q&A activities to publicize and interpret imported food safety and port food hygiene and safety laws and regulations to import and export enterprises and consumers, and strictly supervise imported food.

　　Zang Juan, Inspection Section of Qianjiang Customs Office in Yuhang, Hangzhou Customs:Consumers can first check whether the food is labeled or labeled in Chinese, and whether the product name, country of origin (region), ingredient list, production date and other information are marked on the label.

　　If there is no such Chinese label on imported food sold in the market, it can be regarded as an informal channel. Secondly, you can also ask the sellers for the Inspection and Quarantine Certificate of Entry Goods issued by the Customs or log on to the website of the General Administration of Customs to check whether the imported food meets the access requirements, so as to ensure that the imported food you buy is imported in compliance.