In August this year, the staff of the education department in Xiangyang, Hubei Province handled the formalities of student-origin credit loan for college students. Photo by Yang Tao (People’s Vision)

　　In September, it is the school season. With a bright dream for the future, many students step into the university gate. Are those college students with financial difficulties in their families worried about tuition fees while enjoying themselves?

　　Ensuring students from poor families to enter school smoothly is the proper meaning to realize educational equity. After years of development, China’s student financial aid system is becoming more and more perfect, and the security is constantly increasing. Since the 18th National Congress of the Communist Party of China, the country has sponsored 520 million students in six years, with a total investment of 886.4 billion yuan. What subsidy policies do college students with financial difficulties enjoy? What are the new requirements?

　　The student loan covers a wide range.

　　Encourage commercial banks to actively participate and explore more credit lines and repayment methods.

　　This year, Wang Fei was admitted to Henan Normal University. Since he entered school, he has been excited by the beautiful campus, kind teachers and enterprising atmosphere.

　　Wang Fei’s family is in financial difficulties, but he has never worried about tuition. "When I was in high school, I knew I could apply for a national student loan. As long as you work hard, you won’t miss school. "

　　"The admission notice details the application process for student loans." Wang Fei said that he first filled in his personal information on the National Development Bank’s student loan information network and applied; Then take the application form to the relevant department for seal; Finally, with the notice, ID card, household registration book and other documents, accompanied by parents, you can go to the county-level funding center to handle it. "I applied for a student loan of 4,300 yuan, just enough for tuition and accommodation in the first academic year."

　　"In order to prevent college students from dropping out of school due to family financial difficulties, China has woven a funding network for higher education, forming a multi-subject participation and multi-level funding system." Qu Shaowei, a professor at the School of Law, University of Science and Technology Beijing, said. At present, the state-level funding mainly includes national scholarships, national grants, national student loans, work-study programs and so on. Among them, the national student loan has the advantages of low threshold, low interest rate and convenient application, and has become the most popular choice for college students from poor families.

　　Qu Shaowei introduced that national student loans are divided into student-origin student loans and campus student loans, and most people choose the former. After receiving the letter of admission, college students from poor families can apply to financial institutions such as the China Development Bank, apply at the place where they come from, and enjoy financial discount. This year, CDB continued to expand the coverage area of student-origin student loans, adding 65 districts and counties in Hebei, Fujian and Guangdong, and expanding the coverage area to 2309 districts and counties in 26 provinces.

　　There are a large number of national student loans, and the assistance is great. According to the data of the Ministry of Education, as of August 31 this year, 3.84 million students from poor families have applied for student loans, with a total contract value of 27.5 billion yuan, exceeding the amount of loans issued last year.

　　However, some college students from poor families also encounter new problems when applying for student loans. First of all, for schools and majors with higher fees, the amount of student loans is difficult to meet. Qu Shaowei said: "The tuition fees for private colleges and art majors are generally about 10,000 yuan per year, and the maximum amount of student loans is 8,000 yuan. In addition, the total number of students in student loans is controlled, and students who are at the boundary of difficulties and non-difficulties may not apply. It is more difficult to rely solely on family burdens."

　　Secondly, some students have repayment pressure. Cheng Wei, a student at Henan University of Technology, said that according to the requirements, borrowers should pay off their loans when they graduate. "But most people just work and have no savings, and the burden of repayment falls on their parents."

　　"As an important supplement to national student loans, commercial banks should be encouraged to develop general student loans to meet the more diverse needs of students." He Fei, a senior researcher at the Financial Research Center of the Bank of Communications, said that the student loans of commercial banks can be more flexible in the setting of repayment time and methods, which is different from the current policy banks’ requirement of "repayment immediately after graduation" and can give students who have just stepped into society enough "breathing" time.

　　Student loan products have strong public welfare, low interest rate and even no need for mortgage guarantee. How to improve the enthusiasm of commercial banks? He Fei suggested that in terms of guarantee methods, qualified insurance institutions can be combined to jointly issue commercial student loans based on guaranteed insurance; Cooperate with government departments, with local governments as guarantees, to solve the worries of commercial banks, and even include relatives with stable economic sources in the loan target, so as to reduce the probability of loan default.

　　"It is more important to give full play to the role of the personal credit information system." He Fei said that improving the personal credit information system will help banks to restrain the behavior of lenders, reduce the risk of violations, and encourage banks to explore more student loans with confidence and boldness.

　　Accurate distribution of local subsidies

　　According to the characteristics of the industry, local governments and mass organizations provide targeted assistance, which not only "transfuses blood" for needy families, but also enhances their "hematopoietic" ability.

　　Chen Hu, from Fengle Village, Yindingtu Town, Wuyuan County, Bayannaoer, Inner Mongolia, felt very proud of her daughter’s university admission notice. Although the family is not rich, my daughter is a success. She scored 633 points in the college entrance examination this year and was admitted to Sichuan University.

　　After the joy, Chen Hu was in trouble. Tuition, living expenses and other expenses add up to a lot. Last year, he diagnosed ampullary carcinoma of duodenum, and the operation cost was more than 150,000 yuan, which made the poor life worse. "But even if you sell iron in a saucepan, you have to let your children go to college." Chen Hu said.

　　There are many poor families in Wuyuan County. Last year, the county accurately identified 3,385 poor families with 6,225 people, some of whom were poor due to their studies. "No matter how poor you are, you can’t be poor dolls. Children can cross the wooden bridge with thousands of troops, but you can’t fall on the tuition fee. We must ensure that they can smoothly enter the university gate." According to the relevant person in charge of Wuyuan County Education Bureau, the county education bureau provides a scholarship of 10,000 yuan/year to college students from poor families who have not joined the subsistence allowance, which is borne by the county finance. The United Front Work Department of the County Party Committee used the "Pan-Ocean Aid Action" of the United Front Work System to subsidize poor families, disabled families or disabled undergraduate and junior college students who set up a file, with a subsidy of 5,000 yuan per person.

　　"The county education bureau grants 10,000 yuan a year, and the education bureau grants 2,000 yuan to the funding center. ‘ Pan-Ocean Aid Action ’ The subsidy is5,000 yuan, and the problem of children’s schooling expenses has been basically solved this year. " Chen Hu, get the bill.

　　All kinds of mass organizations actively participate. Wang Fengyu, from Danling County, Meishan, Sichuan, is a senior at Chengdu University of Technology and is preparing for the postgraduate entrance examination. However, when Wang Fengyu received the admission notice in 2014, the whole family had been worried about tuition fees. Wang Fengyu’s father was paralyzed after a sudden cerebral hemorrhage, and his mother took care of him at home, so his family’s economic situation was stretched. After learning about her family’s situation, the Working Committee of Danling County sent a scholarship of 4,000 yuan in time, and actively contacted education, poverty alleviation and other departments to assist in applying for other aid programs.

　　Qu Shaowei introduced that local subsidies have played an increasingly important role in ensuring the enrollment of college students with difficulties. Education, civil affairs, poverty alleviation, United front and other government departments, as well as mass organizations such as women’s federations, youth league committees, and work committees, raise funds through various channels to provide students with free subsidies.

　　For families with financial difficulties, subsidizing tuition fees is only "blood transfusion", and it is still difficult to bear the cost of follow-up education if they lack the ability of "hematopoiesis". Whether it is government departments or mass organizations, according to the characteristics of the industry, provide more targeted and comprehensive assistance to prevent the second return to poverty. Wuyuan County Poverty Alleviation Office has dynamically adjusted Chen Hu into a poverty-stricken household with a registered card, and designated hospitals in the county pay for hospitalization first, with a reimbursement rate of 90%. 8 ewes were distributed to enhance the ability to increase income steadily. "As long as you work hard, you don’t have to worry about it in the future, and your niece can go to school with peace of mind." Chen Hu said.

　　Qu Shaowei said that there are many sources of local subsidy funds, and the sum of them is relatively large, and there is no need to repay them. Therefore, it is necessary to make the procedures open and help accurately, prevent related households at all levels, and improve the efficiency of the use of subsidy funds.

　　How to ensure that student aid funds help those who really need it? Wen Wenhua, executive director of the Working Committee of Danling County, introduced that first of all, the distribution target should be accurate. By docking with the education and poverty alleviation departments, the Commission has mastered the relevant information of students, and at the same time visited schools and conducted household surveys for verification. Secondly, the distribution procedures are open and transparent, and the list of grants is publicized in time and subject to social supervision. Wuyuan county will combine independent application with the department’s step-by-step check to ensure the accurate distribution of funding. According to reports, the sponsor fills in the application form on the website of the government department and provides ID cards, notices and other documents. Relevant departments jointly review, according to the classification of liberal arts and science, from high score to low score, the best is included in the scope of funding, and timely publicity.

　　Strengthening financial supervision to prevent loan fraud

　　Intensify efforts to crack down on illegal and criminal activities, guide formal financial institutions to make formal financial products, and innovate products and services in a reasonable and orderly manner.

　　In the interview, some college students admitted that although the tuition and accommodation fees are available, the economic pressure is still great. Liu Li of Zhejiang University of Finance and Economics works two jobs in her spare time. "Daily expenses, learning materials, etc. are also counted. I worked as a student assistant in the academic affairs office of the college for two years, and at the same time worked as a part-time teacher in the online classroom of the Confucius Institute. Together, my two jobs earned about 1,500 yuan a month. "

　　"The student assistant position is specially set up for poor students, and the college makes reasonable arrangements according to the course situation. However, online teaching is time-consuming, and it is difficult to take care of it when there are many homework. " Liu Li said.

　　Zhang Mingshen, a graduate student at Huazhong University of Science and Technology, feels the same way. Many students from poor families don’t want to bother their families any more, hoping to bear the tuition alone. However, there are few work-study jobs, and it is difficult to concentrate on their studies because it is time-consuming to find a part-time job in an enterprise.

　　"Some students around us have small loan needs, but all kinds of Internet financial products and campus loans full of routines make us afraid to touch them easily." Zhang Ming said.

　　In recent years, some institutions have engaged in illegal credit activities under the cloak of "internet finance", and some college students have been recruited, which has caused serious physical, mental and property damage, which is regrettable. The financial supervision department suspended online lending institutions to carry out online lending business for college students, and made it clear that institutions established without approval were not allowed to enter the campus to provide credit services, thus curbing the spread of campus loans.

　　"The loan for college students may be the first time in their lives. Many people lack financial knowledge and discernment. The government must crack down on those illegal and criminal acts that exploit loopholes." He Fei said, we will resolutely ban intermediaries that do not have loan qualifications, severely crack down on borrowers who disrupt the market, and achieve effective control from the source of loans. Increase the punishment for illegal acts such as loan fraud and violent collection.

　　Blocking the side door requires opening the main door. Dong Ximiao, a senior researcher at Chongyang Financial Research Institute of Renmin University of China, suggested that formal financial institutions such as commercial banks should actively develop legal and compliant financial products and services in response to the reasonable borrowing needs of students. For example, provide moderate credit cards, consumer loans, business loans and so on.

　　"College students’ credit products must adhere to the principle of small amount and installment, effectively control the total amount of loans of a single subject, and prevent the emergence of multi-head vicious loans. At the same time, it is necessary to simplify the process, optimize the quality of service, and enhance the lending experience of young people. " He Fei said.

　　"The most important thing is to strengthen education and make up for college students ‘ Finance course ’ ‘ Financial management course ’ Guide them to establish a correct concept of consumption. " Dong Ximiao said that banks, universities and students’ families should join hands to carry out various educational activities to enhance the awareness and ability of college students to identify fraud and prevent risks. At the same time, encourage students to develop good consumption habits and put an end to excessive consumption.

　　"No matter what kind of funding, we must not forget to educate people. Cultivate college students’ good moral qualities such as contract spirit, honesty and self-reliance, and encourage them to change their destiny and repay the society through struggle. " Qu Shaowei said. (Wang Hao Zhang Shuangshuang)

CCTV News:According to the website of the Central Meteorological Observatory, yesterday, heavy rainfall continued to occupy Jiangnan, South China and other places, and heavy rains occurred in Quzhou, Zhejiang, Nanping, Fujian, yingtan, Yichun, Ji ‘an, Xiangtan, Hengyang, Loudi, Huaihua, southwestern Guizhou, Baise, Hechi, Liuzhou, Guilin and Dehong, Yunnan. It is estimated that there will still be heavy rainfall in Guangxi, Hunan, Jiangxi, Anhui, Zhejiang and Fujian until 25th, with the strongest rainfall period from 22nd to 24th. Rainfall is constantly superimposed, and the risk of disaster is high, so more attention should be paid to the occurrence of secondary disasters. In the next three days, some areas in Beijing, Tianjin, Hebei, Shandong and Henan will see high temperatures every day, and the local maximum temperature can exceed 40 C, which is full of heat. In response to the above weather, the Central Meteorological Bureau has issued a yellow warning for heavy rain and high temperature.

　　At present, the southern region has entered the strongest rainfall period. It is expected that there will be heavy rains in southeastern Guizhou, eastern and northwestern Yunnan, central and northeastern Guangxi, northern Guangdong, southern and eastern Hunan, central and northern Jiangxi, southern Zhejiang, northern Fujian and other places from day to night, among which there will be heavy rains in parts of northeastern Guangxi, central Jiangxi and northwestern Fujian. Some of the above areas have short-term heavy precipitation, accompanied by strong convective weather such as thunderstorms and strong winds. Tomorrow, heavy rainfall will still occur in Guangxi, Hunan, Jiangxi, Zhejiang and Fujian.

　　Meteorologists reminded that during this rainfall process, the heavy rainfall areas are highly overlapped, and the risk of disaster is high. Please pay more attention to the public in Guangxi, Guizhou, Hunan, Jiangxi, Zhejiang, Anhui, Fujian, Yunnan and other places, and don’t rush to wade when continuous rainfall or local heavy rainfall may cause flash floods, geological disasters, urban waterlogging, and water accumulation in Lu Yu.

　　In terms of high temperature, yesterday, some areas in Beijing, Tianjin and Hebei, most of Shandong, northern Henan and other places experienced high temperature of 35 ~ 39℃, and the highest temperature in Changping, Beijing reached 40.4℃, which can be said to be quite hot. It is expected that there will still be continuous high temperature weather in the above areas in the next three days, and the local maximum temperature can exceed 40℃.

　　Among them, during the day, there will be high temperature of 35 ~ 37℃ in Beijing, Tianjin, Hebei, northern Henan, Shandong, northern Anhui, northern Jiangsu, southern Xinjiang basin and Turpan basin, western and southeastern Inner Mongolia, western Liaoning and other places. Among them, the highest temperature in some areas of southern Xinjiang basin, western Inner Mongolia, central and southern Hebei, Beijing, Tianjin, central and western Shandong, northern Henan and other places is 37 ~ 39.

　　Meteorologists reminded that in many places in the north, it will be hot in the future. Please try to avoid going to outdoor activities and work in the afternoon when the temperature is the highest. When you need to stay outdoors for a long time, please pay attention to replenish water, do a good job of sun protection, and pay attention to body temperature changes to avoid heatstroke or heat stroke.

Geely Automobile can be said to be the most enterprising automobile enterprise in China, and the case of snake swallowing elephant acquisition is still popular today; Shares, the acquisition of Proton, and the acquisition of British Lotus Motor () let people really see the big hand. Of course, what buy buy bought is the foundation of absolute strength. Today, let’s talk about the development history of Geely Automobile.

Geely Holding Group is the earliest and largest private automobile manufacturer in China. It was founded on November 6, 1986, and its predecessor was Huangyan Refrigeration Component Factory located in luqiao district, Taizhou City, Zhejiang Province.
In 1997, Geely began to enter the automobile industry. On August 8, 1998, the first car independently developed by Geely, Geely Haoqing hatchback, was officially launched in Linhai.

In fact, the brand Geely was full of controversy at the beginning of its creation. It can be said that 99% of people think that Li Shufu is fooling around, and many people think that it will definitely not last long. The simple reason is its "private" status.In 1997, Geely built a car from scratch, and the exact time for Geely to obtain the license for automobile access was November 9, 2001, and it lasted for four years without government access. China’s entry in 2001 gave Geely the opportunity to officially enter the stage. It became a car manufacturer that met the government’s requirements, but it did not get much financial support.

Is a "China’s first sports car" shape, operated by an Italian design company. Many imitations can be seen back and forth, and the shape resembles a sports car launched in the early days.

Leaning forward and tilting back, the taillights adopt the popular conjoined crystal diamond headlights. In order to show the dynamic of the sports car, even the damping spring is painted bright red, which is not inferior to those authentic brand-name sports cars in appearance and momentum.

Compared with the first generation of Beauty Leopard, the progress of "loong" is obvious. Judging from the front shape, the streamline effect of the "sports car" feeling is relatively prominent. The brand-new enclosure design is believed to improve the air intake effect and the turbulence effect on the air at high speed, and the installation of a large area enclosure also makes the front shape of the car more heavy. The overall effect of the front grille and headlights similar to CC is still harmonious, but the design of the front grille is slightly rustic and does not reflect the "passion" atmosphere of the sports car. Looking closely, the side turn signal of ""adopts a rearview mirror design similar to that of others, and this design isUpscale roomThe car may reflect the sense of dignity, but it seems a bit "silly" to put it on loong.

As a stepping stone to help Geely completely open the domestic market a few years ago, Emgrand is of great significance to Geely. Once this model came out, it won the favor of many consumers with low price and good configuration, which gave China a chance to join the joint venture model. So far, it has accumulated 3.25 million users for Geely.

British media Autocar had a test drive of Geely Emgrand EC7 in Shanghai. They described the problem of rough interior. "But to be honest, the interior of this car is really flattering, which has delayed the impression of appearance. The gray and tan control panels are almost all made of hard plastic, and the plastic at the air outlet looks particularly fragile, and the cover of the storage room on the center console has been wobbling. Judging from the exquisiteness and workmanship of European car interiors, Geely Emgrand EC7 obviously does not pose a threat to European local models. The seat is too hard. There is plenty of legroom in the back seat, but the head space of taller people will be a little cramped. Moreover, the seat belt in the middle seat of the second row of seats is the strangest seat belt we have ever seen, and it has a three-point design with two buckles.

It is one of the three sub-brands that Geely has clearly subdivided into passenger cars. Founded on November 6, 2008, it is a China automobile brand, which mainly produces. this isGeely automobileStrategic transformation is an important measure of brand strategic transformation. Geely Automobile will develop and cultivate 3-4 sub-brands in the next 3-5 years, and complete the brand strategic planning and implement it in order to realize the strategic goal of Geely Automobile. At the upcoming Guangzhou Auto Show, it will also be officially listed as the first model under the brand.

The Global Hawk GC7 is a high-end model of Global Hawk. The biggest highlight of this model is that it is equipped with the first 6-speed automatic manual transmission with independent intellectual property rights. Matching this transmission is the 1.8L equipped on the Emgrand EC7 1.8L model, with a maximum power of 98Kw and a peak torque of 170N?m. The car was officially launched in 2011, and its predecessor was cash. Global Hawk GC7 has a more dynamic shape design, and there is no lack of fashion in details. In short, there is no shadow in its body shape.

At the 2011 Shanghai Auto Show, the SC5-RV under the British brand will be the first time.strike a pose on the stageThe first model will be equipped with a 1.5L engine. The British SC5-RV is positioned as a "new fashion sensory experience car", focusing on fashion and personality labels. It is a stylish and personalized family hatchback specially designed for young consumers.

The British SC7 (Seaview) will be equipped with the DSI 6-speed automatic manual transmission after Geely acquired the Australian DSI transmission for the first time. In domestic passenger cars equipped with automatic transmissions, 80% of automatic transmissions are imported and 20% are from joint ventures. Independent brands are almost blank in automatic transmission, except for a few visible 4AT and CVT.

Volvo (), a famous luxury car brand, was once translated as Regal. The brand was founded in Gothenburg, Sweden in 1927.

In 1999, Volvo Group sold its Volvo car business to Ford Motor Company. In 2010, China automobile enterprises bought Volvo car business from their hands and obtained the ownership of Volvo car brand.

From the black household where Geely started to the map of Geely’s automobile empire, Volvo has successively established brands on the basis of technology.

(Chinese name: Lingke) is made up ofluckyHolding group,Geely automobileThe new era high-end brand, which is jointly established by the Group and Volvo Car Group, integrates European technology, European design, global manufacturing and global sales, and is based on the joint development of Geely Automobile and Volvo Car.

(Chinese name: Polar Star) is a global enterprise jointly owned by Volvo Car Group and Zhejiang Geely Holding Group. High performance brand Polar Star will enjoy the technical and engineering synergy advantages of Volvo Cars and benefit from the strong support of the Group, which enables it to design, develop and mass-produce independent brands of high-performance electric vehicles.

Never give up the dream of luxury cars.

Every step of Geely’s development is amazing, because Geely has a special feeling for luxury cars from the first day of its birth. However, after the launch of Lectra and Polar Star from Geely, all this made everyone sit up and take notice.

Lotus has always been loyal to its brand founder’s concept of "everything is for the driver" and has become a car brand focused on pure driving. Innovative engineering, cutting-edge technology and advanced materials ensure that every Lotus can prove the value of performance through lightweight. Reducing weight is still the most effective means to realize the real connection between the driver and the vehicle and the road, which is the common quality of every car that proudly hangs the logo of Lotus.

At 19:30 pm London time on March 29th (2:30 am Beijing time on March 30th), Lotus launched its first pure electric Hyper SUV, Lotus ELETRE, which officially ushered in the most important milestone in the transformation to an electric and intelligent high-performance automobile brand.

But Lotus’s competitors in the future should not be underestimated, and a challenging road seems to be "beckoning".

According to the information of Feilv Automobile, in the ultra-luxury electric sports car market, Hehe has launched an electric sports car. It has also been announced that its first model will be officially launched in 2023, and its first pure electric vehicle will also be officially launched from 2025 to 2030. In addition, it also said that before 2022, it will fully launch the electrification strategy, and it is planned that more than half of its products will be plug-in hybrid vehicles, and new pure electric vehicles will be launched simultaneously.

Krypton car is a brand-new intelligent pure electric car brand. In April, 2021, Krypton automobile brand and its first model were officially released. Extreme krypton car adheres to the core values of equality, pluralism and sustainability, focusing on the research and development of smart electric travel forward-looking technology, and creating an exclusive extreme krypton model.

In an interview with Xinhua Auto Media, CEO of Extreme Krypton Intelligent Technology said: "The development of the profound industrial base and global superior resources accumulated over the past 35 years has fully empowered the accumulation of extreme Krypton, giving it the courage and confidence to change."

CEVT (China-Europe Automotive Technology Center) is located here and has gathered more than 2,000 automotive engineers from more than 20 countries. CEVT meets the diversified needs of the global market through continuous innovation in modular development, virtual engineering and software system development.

According to the introduction, the company is jointly invested by Geely Automobile and Geely Holding Group, in which Geely Automobile holds 51% of the shares and Geely Holding Group holds 49%. The new company plans to inject 2 billion yuan in cash, and Li Shufu will become the chairman and CEO of the company.

Behind the brief information, it reveals the unusual origin of krypton. Li Shufu and An Conghui personally traded and invested 2 billion yuan in cash. In addition, they also held the vast structure of SEA, and 18 new cars lined up for research and development, which was really domineering as soon as they appeared.

The establishment of krypton also indicates Geely’s all-round progress in the field of new energy.

, extremely krypton smart factory, located in Zhejiang, China.

Summary:

　　In fact, for the development of Geely Automobile, I want to describe it in four words, that is: it is really not easy. Starting from a "black household", I was ridiculed everywhere and persisted for so many years before I got the right to fair competition; After entering the automobile market, we can only rely on the price war to pull the automobile price down from the altar, so that we can have our own place; Then, from poor product quality, to strategic transformation, to the emergence of today’s high-quality huge cars, we are very happy to see that a private enterprise can make cars prosperous and have to be admired.

In 2020, the sales of Double Eleven reached a new high, among which Tmall sales exceeded 490 billion yuan and JD.COM sales exceeded 270 billion yuan. At the same time, the rapid development of live broadcast e-commerce contributed a lot to the rapid growth of e-commerce sales during the Double Eleven period.

In recent years, the Double Eleven E-commerce Shopping Festival has become a consumption carnival season in China and even the world. In 2020, major e-commerce companies will make the past double 11 a dual-sale system, which will lengthen the whole activity cycle and turn the "shopping festival" into a "shopping season". More and more brands and consumers will participate in this shopping carnival. During double 11 in 2020, the sales record of e-commerce platforms will be broken again.

The turnover of "double 11" in the whole network exceeded 500 billion yuan.

According to the data released by the star map data, in 2020, the sales of the whole network in "double 11" was 332.8 billion yuan, and it was 192.1 billion yuan on November 1 -3, totaling 524.9 billion yuan during the Double Eleven period, up 28% year-on-year. During the "double 11" period (October 21-October 31, November 4-November 10,

Tmall has obvious home advantage.

As the founding platform of double 11 Shopping Festival, Taobao Tmall still maintains its home advantage. On the day of double 11 in 2020, Tmall contributed 59.1% of the sales, and during the period from November 1 to 3, 2020, Tmall contributed 56% of the sales.

Tmall’s "double 11 Global Carnival Season" sales exceeded 498.2 billion yuan.

In 2020, Tmall launched the global carnival season in double 11, and its sales reached a new high. According to the data released by Tmall, nearly 800 million consumers participated in Tmall’s "double 11 Global Carnival Season" (November 1-November 11), and the accumulated order amount exceeded 498.2 billion yuan, an increase of 103.2 billion yuan over the same period in 2019, a year-on-year increase of 26%, the highest growth rate in the past three years.

On the same day in double 11, from 0: 00 on November 1 to 0: 30 on November 11, the cumulative turnover of the global carnival season of Tmall double 11 in 2020 reached 372.3 billion yuan, and the peak order reached 583,000. By 24: 00, Tmall’s "double 11" real-time logistics orders also exceeded 2.321 billion orders, which is about equal to the sum of the national express delivery volume in 2010.

Note: The data of double 11 in 2011-2019 and November 1-November 11 in 2020.

JD.COM’s sinking market fully released sales growth rate of over 30%

In recent years, JD.COM has covered 92% of the counties and 83% of the township consumers through self-built logistics, fully releasing the consumption potential of the sinking market. During the "double 11" in 2020, there were 264 brands on the JD.COM platform in JD.COM, with the growth rate of over 10,000 brands reaching twice. During the "double 11" event, the cumulative sales in JD.COM reached 271.5 billion yuan, up 32.8% year-on-year.

The contribution of live e-commerce continues to expand.

Since 2019, live e-commerce has developed rapidly. During this "double 11" period, live e-commerce has achieved good results. According to the data released by Qunyi e-commerce, during the double 11 in 2020, in terms of Taobao, the pre-sale turnover of Viya Tmall live broadcast reached 8.35 billion yuan, and Li Jiaqi brought 5.79 billion yuan in pre-sale turnover; Aauto Quicker is represented by the Simba team. The sales of Simba Double 11 reached 8.8 billion yuan, 3.8 times that of 2019; Tik Tok also launched the Pet Powder Festival during its stay in double 11, with a single-day turnover of over 2 billion yuan, with a final cumulative turnover of 18.7 billion yuan.

In 2020, the COVID-19 epidemic greatly changed consumers’ shopping styles and consumption habits, and the penetration rate of online shopping continued to expand. Generally speaking, after the COVID-19 epidemic in 2020, China’s consumer market rebounded steadily, the e-commerce industry recovered strongly, and the industry boom continued to heat up, which became an important kinetic energy to stimulate China’s consumption and economic growth.

Bucks "revenge" succeeded. Figure CFP

From being eliminated by 1-4 to completing the "sweeping" by 4-0, the Bucks completed their revenge on the Heat in the most extreme way.

On May 30, Beijing time, the NBA playoffs continued to be fiercely fought. In a group of matchups in the East, the Bucks defeated the Heat 120-103 and completed the "sweep" with a big score of 4-0, becoming the first team to advance in this year’s playoffs. Bucks’ core "letter brother" scored 20 points, 12 rebounds and 15 assists in 36 minutes, helping the team create history.

In another game, the Blazers beat the Nuggets 115-95, making the total score 2-2. Lillard didn’t feel good, but the team’s new aid Powell completed the "redemption" and scored 29 points, tying the personal playoff scoring record.

In addition, the top 40 is about to start, but there is bad news from the national football team. According to domestic media reports, the national football striker Fernando was accidentally injured in training and had to be out of action for at least three weeks, which means that the "scooter" basically missed all four games in the top 40 stage.

The first round of 2020/2021NBA playoffs G4: Milwaukee Bucks vs Miami Heat. People’s visual map

With "sweeping" revenge, the Bucks advanced to the second round of the playoffs.

In fact, at the end of this season’s NBA regular season, when the Bucks encounter the Heat again, the outlook of these two teams has been very different from last year. Most people think that the bucks can advance to the next round, but they didn’t expect that the bucks would use this "extreme" way to complete their revenge on the Heat.

On May 30th, in the fourth game of this round, the Bucks finally defeated their opponents by 120-103. In all four games, the Bucks ended in great victories, and finally became the first team to advance in the eight-group matchup in the playoffs with a total score of 4-0.

In the playoffs last season, when the Bucks were about to be eliminated, the helpless "letter brother" sitting on the bench left that classic expression, but now, his state is completely different. In the farewell game to the Heat, Brother Alphabet played for 36 minutes, made 8 of 18 shots, and scored 20 points, 12 rebounds and 15 assists.

This is the first "triple-double" of "Brother Alphabet" in his playoff career, and he has also become the fifth player in the history of the league to get "20+12+15" in a single playoff game.

On the other hand, Butler, the core of the Heat, changed from the strength of last season to the weakness of this season. In the last game, Butler played for 38 minutes, made 4 of 15 shots, made 0 of 2 three-pointers, and scored 12 points, 10 rebounds and 10 assists. Although he also got the "triple double", Butler’s efficiency was only -18.

According to statistics, Butler averaged 14.5 points, 7.5 rebounds and 7 assists in this series, with a shooting percentage of only 29%, a three-point shooting percentage of 26% and a positive and negative value of only -21.

The core state of the team is not good, so it is naturally difficult for the whole heat to find the state. An interesting detail is that Haslem, the team’s meritorious veteran, stormed off the bench during a timeout and then gave a passionate speech to the players, but he still couldn’t change the fate of being swept away.

This defeat also made the Heat the third team in NBA history to be swept out by a net win of more than 60 points.

The first round of 2020/2021NBA playoffs G4: Denver Nuggets vs Portland Trailblazers. People’s visual map

The Nuggets lost by 20 points, and the Blazers tied the score.

When the bucks "swept" the old rival Heat, the Nuggets became more and more entangled with their old rivals.

On May 30th, in another NBA playoff, Portland Trailblazers at home beat Denver Nuggets 115-95, making the total score of this series 2-2.

In this game, Jokic, the core of Nuggets, was in an average state, making only 7 of 18 shots and 1 of 4 three-pointers with only 16 points and 9 rebounds. Even more worrying data is that Jokic’s personal positive and negative values are as low as -32.

Personal positive and negative values of -32 also set a new low in Jokic’s NBA career (regular season+playoffs). In the 27 minutes he was present, the Nuggets lost by 32 points to the Blazers, and in the 21 minutes he was absent, the Nuggets won by 12 points.

"We were beaten up, which was embarrassing." Nuggets player JaMychal Green said after the game. The team coach Malone said frankly, "We didn’t play hard enough tonight. I can’t believe we’re really talking about playing hard in the playoffs. This (playing hard in the playoffs) should be taken for granted. "

In contrast, the Trailblazers are indeed the better side in this game in terms of desire to win and on-the-spot performance.

In fact, Lillard, the star of the Blazers, didn’t play well either. He made 1 of 10 shots in this game, but the Blazers still won 20 points. The key is that when the star of the Blazers was depressed, other players could stand up-five players in the Blazers scored in double figures, Powell scored 29 points, mccollum scored 21 points, nurkic scored 17 points, and Anthony scored 12 points when he came off the bench.

"When the game goes like this, I just try to adjust. I can’t vote correctly, but I won’t force my hand when I see that others feel good. " Lillard talked about his performance after the game and praised his teammates. "From the beginning, Norman (Powell) found his state, and then CJ (mccollum) also hit the ball. In the restricted area, nurkic can also complete the end. "

Fernando. People’s visual data map

　Fernando has a strain or needs to rest for 3 weeks, and missed the top 40.

On May 30th, the national football team will play Guam in the preliminaries. At the pre-match press conference, the national football coach Li Tie confirmed that Fernando could not play due to injury.

"Because there was a temporary accident two days before the pre-match training, Fernando suffered a little injury and went to the hospital for an examination. From my point of view, he will definitely not be able to play this game and will not be included in the 20-person list. We will see if he can play the next game according to the doctor’s diagnosis and judgment."

Li Tie said at the press conference that whether he can play in the following games will depend on his recovery. However, according to the latest report of Beijing Youth Daily, Fernando was injured before. Usually, he has to rest for at least three weeks, which means that Xiaomoto has basically missed all four national football games in the top 40 stage.

It is worth mentioning that in the top 40, Lei Wu returned from Spain, and naturalized player Fernando was selected for the first time, which obviously improved the strength of the national football front line. However, Fernando’s injury will have a little impact on the employment of the first game of the national football team.

Li Tie said: "Now, for us, playing Guam is more like an encounter, and the opponent has not played any games. We just do our best and play what we have trained on the court and what we have accumulated over the past year."

2021 Belgrade Open Men’s Singles Final: Djokovic won the championship. People’s visual map

Deyo lost four serves and still won.

On May 29th, Beijing time, the 2021 ATP250 Belgrade Open came to an end. Djokovic, the top seed of the tournament, lost four serves, but eventually defeated Morquin, a qualifier, 6-4/6-3 in straight sets, and won the men’s singles championship in Belgrade for the third time after 2009 and 2011.

At the same time, he also raised the number of singles champions on the individual tour to 83, ranking fifth in the overall list of history.

In the first game, both sides broke each other’s serve as soon as they came up. In the middle stage, the break-breaking war continued. Finally, Djokovic won the first set 6-4 by relying on the advantage of keeping one game more. In the second set, the game returned to the normal track, and Djokovic only lost one serve point in his first three serves.

In the 6th game, Deyo took the lead in breaking Morquin’s serve in the tug-of-war, but then his own serve was not saved, and Morquin immediately broke it back. Fortunately, in the eighth game, Djokovic once again seized the opportunity to successfully break again, and kept his serve steady in the ninth game, thus winning the next game with 6-3, and then beating Morquin with a big score of 2-0 to win the second championship of the season to welcome the arrival of the French Open.

Deyo also became the sixth player to win two singles titles on the ATP Tour this season after Bachelard Shvili, Hulkaqi, Nadal, Sisyphas and Zvilev Jr.

At the same time, this is also the 16th clay championship won by the Serbian King in his career.

Zhuge Yujie, member of the Standing Committee of the Municipal Party Committee, secretary-general of the Municipal Party Committee and secretary of the Party Committee of municipal organs, announced the opening of the event. Wangjiabin photography

Always Follow the Party: Opening of Shanghai City Walking Carnival and Municipal Government Sports Meeting

In order to warmly celebrate the centenary of the founding of the Communist Party of China (CPC), on May 30th, the activity "Always Follow the Party, Shanghai City Walking Carnival and Municipal Organ Games" jointly sponsored by the Organization Department of the Municipal Party Committee, the Municipal Sports Bureau, the Municipal Human Resources and Social Security Bureau, the Municipal Federation of Trade Unions and the Minhang District Government kicked off in Minhang Gymnasium. Zhuge Yujie, member of the Standing Committee of the Municipal Party Committee, secretary-general of the Municipal Party Committee and secretary of the Party Committee of municipal organs, announced the opening of the event.

About 2500 government officials and representatives of industrial workers participated. Wangjiabin photography

Mo Fuchun, deputy director of the Standing Committee of the Municipal People’s Congress and chairman of the Municipal Federation of Trade Unions, and Chen Qun, deputy mayor attended. About 2500 government officials and representatives of industrial workers participated. The majority of party member cadres have expressed that they should take the opportunity of celebrating the centenary of the founding of the Communist Party of China (CPC), and Do not forget your initiative mind should keep in mind its mission, constantly create new miracles and show a new atmosphere.

Summer middle school football match.

"Haigang-SAIC" Cup Xinmin Evening News Summer Middle School Football Competition started in five major divisions.

On May 29th, 2021, the 36th "Harbor-SAIC" Cup Xinmin Evening News Summer Middle School Football Match kicked off. The event launched a brand-new slogan-dream the future, set sail new.

It is reported that this year’s evening paper cup will create two concepts: "the most competition areas and the richest’ new’ ideas". This year, evening paper cup actively responded to the national strategy of integrated development of the Yangtze River Delta, and went out of Shanghai for the first time to build a platform for youth football competition in Shanghai, Jiangsu, Zhejiang and Anhui, and to build three major competition areas: Huangshan in Anhui, Taizhou in Zhejiang and Suzhou in Jiangsu.

Under the guidance of Shanghai’s social responsibility to help Xinjiang, this year, evening paper cup will give full play to its public welfare attributes, open up the Kashgar Division in Xinjiang, and bring football happiness to local teenagers with green dreams.

It is worth mentioning that at the evening paper cup finals in August this year, the organizing committee will invite the champion team of the Shanghai Division to compete with the champion teams of the other four divisions in the "Harbour-SAIC Cup Xinmin Evening News Summer Middle School Football Tournament", which will start a wonderful showdown between the champion teams and help the high-level youth in China learn football skills.

Wu Lei, a striker of China’s national team and now playing for Spanish in La Liga, has served as the ambassador of Xinmin evening paper cup for two consecutive years, and had a live exchange of skills with Shanghai football teenagers. This year, the tournament welcomed Oscar, the captain of Shanghai Harbour Football Club and a famous star, and he officially became the image ambassador of this tournament.

During the competition, Oscar will come to the edge of the competition to interact with the participating students. At the same time, Li Shenglong, a seaport player, and Abram Khan, respectively, served as a dream assistant in the Shanghai Division and a public welfare ambassador for public welfare action in Xinjiang.

In addition, the long-awaited mascot "Yan Xiaoxin" officially appeared. "Yan Xiaoxin" is inspired by the slogan of the organizer Xinmin Evening News Agency "Flying into the homes of ordinary people". Since this tournament, this cute swallow will witness and accompany the growth of generations of football teenagers.

Phoenix Network Technology News (Author/Jia Nan) On November 17th, the Qualcomm Snapdragon Summit held in Hawaii entered the second day. Following the release of the second generation Snapdragon 8 mobile platform yesterday, today’s content will mainly focus on terminal platforms other than smart phones. For the augmented reality (AR) platform, Qualcomm launched the first generation AR2 platform in Snapdragon, and the next generation CPU core Oryon in Qualcomm.

As a part of Qualcomm’s augmented reality product, the first generation Snapdragon AR2 was manufactured by 4nm process, and adopted multi-chip distributed processing architecture and customized IP modules, including an AR processor, an AR coprocessor and a connection platform. On the basis that the space occupied by the main processor is reduced by 40% compared with the previous first-generation Snapdragon XR2 platform, the AR performance of the first-generation Snapdragon AR2 is improved by 2.5 times, while the power consumption is reduced by 50%, and the power consumption of AR glasses is allowed to be less than 1W.

At the same time, through this platform, AR devices can classify data: delay-sensitive content such as games and videos will be directly sent to head-mounted devices for processing, while other more complex data requirements will be handed over to compatible devices such as smartphones and PCs equipped with Opteron processors.

As an AR processor, the first generation Snapdragon AR2 supports up to nine concurrent cameras for user and environment understanding. At the same time, the perceptual performance of its hardware acceleration engine, AI accelerator and re-projection engine has also been improved. The AR coprocessor included in the platform can support eye tracking and iris authentication for visual focus rendering by aggregating camera and sensor data.

In terms of connectivity, the first generation of Snapdragon AR2 platform integrates the FastConnect 7800 connection system of Qualcomm and supports the connection of Wi-Fi 7. Officials say that it can reduce the time between AR glasses and mobile phones or host terminals to less than 2 milliseconds.

In addition to the first generation Snapdragon AR2 platform, Qualcomm also released the second generation Qualcomm S5 audio platform and the second generation Qualcomm S3 audio platform. Both of them support the Snapdragon Sound high unobstructed listening technology, and are optimized for the second generation Snapdragon 8 mobile platform, supporting dynamic spatial audio, lossless music streaming, 48ms low delay, LE Audio and the third generation Qualcomm adaptive active noise reduction technology.

In addition, Qualcomm also announced its next-generation CPU core in Snapdragon platform-ORYON, which is expected to be delivered in 2023.

1905 movie network news The film will be released nationwide on May 10th, and the pre-sale has been fully opened. As the world’s first real-life movie, its visual effects, actors’ acting skills and production team are all excellent, and the 35mm film is actually filmed as "Pikachu, a breathing detective". Today’s exposure of six cute spots makes people have to watch.　

Aspect 1: the breakthrough of the secondary wall perfectly restores the image of Bao Kemeng.

Bao Kemeng becomes vivid! Detectives Pikachu, Koda Duck, Squirtle, Ludicolo, Spitfire Dragon, Bulbasaur, Charmander, Blue, Jigglypuff, Aipom, Big Tongue Monster, Magic Wall Doll and other high-profile "cute" appearances. Not only is it a collection of the "three imperial schools in the first generation", but even the hidden super dream is cool, and it plays a decisive role in the film. Pokémon Detective Pikachu spent a year designing the characters before shooting, with rob letterman directing, John Mathieson, a two-time Oscar-nominated photographer, in charge of the mirror, the animation team and other top teams in the world at the helm, and even invited the original game illustrator Sugimoto. There are also many artists and designers joining in, referring to a large number of detailed materials, making detailed design of the size, shape and attributes of the detective Pikachu and his Bao Kemeng companions in strict accordance with equal proportions, from the subtle reduction of nails and fur to the transition from two-dimensional to three-dimensional. The animation director of the film, Phelan Domenico, said: "We don’t want these creatures to look too cartoon, so we look for natural references and need a lot of animators to build them from the inside out. They must look and move like they have weight. " After watching it, the audience also commented, "It really satisfies all the fantasies of Baokemeng lovers! "real-name registration system’s performance was corona in the movie."

Aspect 2: the wonderful new world is immersive, and Lyme City has a strong sense of substitution

In order to create a lifelike real-life world with a mixture of virtual and reality, Pokémon Detective Pikachu has spent a lot of time on building a surreal world, Lyme City. The skyline and signs digitally realized in urban buildings blur the exact location. Classic black is selected to match the texture of Pokémon Detective Pikachu’s films: cold and dark, the diagonal lines of neon lights are reflected in the rainy streets, and the strange shadows around every corner bring a little excitement or danger. There are not only familiar scenes of high-rise buildings, but also unknown and international elements. Realism and strong stylization complement each other. Nigel Phelps, the production designer, revealed that Letterman wanted a modern metropolis with both familiar and unknown international elements, which should be suitable for everyone. "Based on London, we finally established a place where new york, Tokyo and London are combined. Because Baokemeng is so colorful. " All these make the world of Pocahontas on the big screen within reach, and bring the audience an immersive viewing experience: "There is a hole in the sky, which friends of all ages want to’ go and see’."

Aspect 3: 3D CG new benchmark 35mm film real shot "Pikachu, a breathing detective"

Rob letterman, the director, innovatively uses 35mm film and uses real-life shooting as much as possible to make the world of Pocahontas more delicate and real. Photographer John Mathieson believes that film shooting has a visual advantage. "This is an exciting creative concept. It seems that the world of Baokemeng is alive and real. " Ryan Reynolds, who plays the voice, also shouted: "I used to work in CG movies, but I have never seen this kind of interaction on this scale, which is very special. When you see this completely virtual, vivid and breathing Pikachu on the screen, you will feel that you can reach out and touch him and hug him. " The audience who saw it also shouted: "Pokémon Detective Pikachu is not only a film that can be recognized by the original fans, but the producer’s full love for Baokemeng successfully depicts the real world of Baokemeng. Did not live up to such a long expectation, it can be said to be a masterpiece. This film will become the industry benchmark for live-action 3D CG movies in the future. " Some media also commented: "Pokémon Detective Pikachu is a Baoke Dream movie that introduces the fictional biological potential of Baoke Dream into the new field of live-action version. In particular, Pikachu, a detective in the movie, is deeply rooted in the hearts of the people and makes the audience crazy. "

Aspect 4: The strength of all the staff gathered in Ryan Reynolds and Lei Jiayin, and the strength of Shuanglei was better than Meng.

Pokémon Detective Pikachu gathered Ryan Reynolds, Lei Jiayin, Justine Smith, kathryn newton and other leading actors, Ken Watanabe, bill nighy and other global powerful actors. The flash of DJ lens in Lianbao Kemeng Fight Club was actually a guest appearance of DJ Diplo who won Grammy music awards for many times. The fluffy detective, with a wonderful acting award, is exquisite. In the scene of interrogating the magic wall doll, Tim and detective Pikachu need to "decode" the "silent language" of the magic wall doll. For this reason, the film also hired the famous New Zealand mime and action comedian Tryggve Wakashow to direct the animator’s production and Justis’ performance. "Even if the image of detective Pikachu changes a little, the actor’s performance will have to be repeated." Director rob letterman revealed, "At the same time, the voice of a rough, middle-aged man will be stuffed into a small, lovable body, which will be very comic. The actor can not only perform comedies, but also master more emotional scenes. Ryan and detective Pikachu feel very natural together, and at the same time take the role to another level. When he joined the group to cooperate with Justis, they brought out the witty, charming and humorous side of their relationship. "Ryan Reynolds performed Pikachu, a great detective, with his wit and generous humor, and vividly displayed the character’s personality.

Lei Jiayin’s dubbing feature also amused the director. The audience who watched the film recognized their performance very much. SherazFarooq, a netizen of ComicBook Debate, a fan platform of superhero comics, praised them: "I was deeply impressed by Pokémon Detective Pikachu’s excellent visual effects and Ryan’s charming performance. This film has great potential to open up a new heavyweight movie IP. " Netizens who have seen Chinese dubbing also said: "The only Hollywood blockbuster that wants to see Mandarin dubbing! Chinese and English double brush reservation. "

Aspect 5: the long-term love of companionship is decompressed and cured, and all unhappy things are forgotten.

Pokémon Detective Pikachu’s unimaginable world of dreams and touching stories have also captured the hearts of global audiences. In the film, Tim teamed up with detective Pikachu to explore the case and embarked on an adventure. On the way, he also gained new insights on his father, friendship and courage, and felt the power of "second chance".

As one of the producers, Legendary Pictures Kyle Beuter said frankly, "Our film is a story about the magic in your life. No matter who you are, we have all been knocked down, and sometimes it is difficult to recover. This is when Tim went to Lyme. He didn’t want anything to enter his mind. But he established a friendship with the hopeful detective Pikachu, which made him try to find his father wholeheartedly. On the other hand, this is a very inspiring story about the relationship between father and son. It is never too late to get a second chance to make up with my father! When children who collect cards as children grow up, they begin to understand their unique connection with their Pockmarked Partners. So this is a big theme, but it also implies the essence of this IP. " Director rob letterman also said with emotion, "For Pokémon Detective Pikachu, we hope to create stories about the common feelings of human beings based on a great game blueprint. If you put the right things together, it is a kind of magic to make movies that make audiences all over the world feel interesting and lovely. " This also resonated with the audience: "The movie is so cute. Every move and style is full of determination, but inside it tells the importance of parent-child relationship. The love between father and son is the foundation to overcome everything! Too family fun! " "After reading all the unpleasant things, forget them all."

Aspect 6: Meng Li swept the global opening, and the word-of-mouth burst "breaking the spell of travel reform"

Pokémon Detective Pikachu received rave reviews after the word-of-mouth of overseas social media was lifted. On May 3rd, Pokémon Detective Pikachu premiered in Japan, and the real-time box office ranked second, and Yahoo scored 4.1 points. More than 3.9 points in the world-famous "Fulian 4" and the third place in the box office in a single day. Rotten tomatoes 70%, IMDB score 8.0, IGN score 8.0, the largest game entertainment media in the world. Among the numerous media evaluations, there are many praises such as "Breaking the curse of the game adaptation movie", "Looking forward to the most family fun of the year", "Visual spectacle" and "Exquisite performance". The American "Hollywood Report" commented: "Both Bao Kemeng fans and non-Bao Kemeng can gain happiness here." The British "Guardian" commented: "Ryan was cleverly chosen as the voice, which turned this seemingly dull Poké mon movie into an interesting visual feast for family fun." He Xiaoqin, a media person, said: "From Japanese TV animation, one of the most recognized IP images in the world, to American 3D moving movies, this film is the most successful form transformation. In short, it is good for Baokemeng to be responsible for being cute and cured. " Pokémon Detective Pikachu’s power circle powder is global, which is expected to detonate the hottest "Meng" point this summer!

Pokémon Detective Pikachu, a Hollywood live-action film, is directed by rob letterman, with Ryan Reynolds as the voice and Lei Jiayin as the voice in Chinese, starring Justine Smith, kathryn newton, chris geere, suki waterhouse, Josette Simon, Rita Ola and Rob Delaney, with Watanabe and Bill Nye as the special actors. The film is adapted from Nintendo’s 3DS game of the same name and will be released nationwide on May 10th.

Yuefu [2014] No.6

Guangdong Provincial People’s Government on Printing and Distributing Air Pollution in Guangdong Province

Notice of Prevention and Control Action Plan (2014-2017)

People’s governments at the local level and listed, people’s governments of counties (cities, districts), departments and institutions directly under the provincial government:

　　The Action Plan for the Prevention and Control of Air Pollution in Guangdong Province (2014-2017) is hereby printed and distributed to you, please earnestly organize its implementation.

people’s government of guangdong province

February 7, 2014

Action Plan for Air Pollution Prevention and Control in Guangdong Province

(2014-2017)

　　This action plan is formulated to implement the Notice of the State Council on Printing and Distributing the Action Plan for Air Pollution Prevention and Control (Guo Fa [2013] No.37) and the Letter of Responsibility for Air Pollution Prevention and Control Targets in Guangdong Province signed by the provincial government and the Ministry of Environmental Protection, and to continuously improve the ambient air quality in the whole province.

　　I. Work objectives

　　By 2017, strive to fine particulate matter (PM) in the Pearl River Delta region_2.5) The average annual concentration is the first to reach the standard in the national key control areas. The air quality in the province has obviously improved, the heavily polluted weather has been greatly reduced, and the number of excellent days has increased year by year. The inhalable particulate matter (PM) in the province₁₀The average annual concentration is 10% lower than that in 2012, and the sulfur dioxide (SO) in cities in the Pearl River Delta region₂), nitrogen dioxide (NO₂) and the average annual concentration of inhalable particles reach the standard; The average annual concentration of fine particles in the Pearl River Delta region is about 15% lower than that in 2012, and ozone (O_three) the pollution situation has improved; Compared with the average annual concentration of fine particles in 2012, Guangzhou, Foshan (including Shunde District) and Dongguan decreased by 20%, while Shenzhen, Zhongshan, Jiangmen and Zhaoqing decreased by 15%. The average annual concentration of fine particles in Zhuhai and Huizhou does not exceed 35 μ g/m3; The ambient air quality of cities outside the Pearl River Delta region meets the requirements of national standards, with the average annual concentration of inhalable particulate matter not exceeding 60 μ g/m3 and fine particulate matter not exceeding 35 μ g/m3.

　　Second, the key tasks

　　(1) Deepen the treatment of industrial sources and promote desulfurization and denitrification.

　　1. Further promote pollution reduction of power plants. Strengthen the emission reduction of sulfur dioxide in power plants, and no desulfurization bypass shall be set for new thermal power units. Before the end of 2014, all desulfurization facilities of coal-fired units in the province will cancel the flue gas bypass; We will promote the transformation of coal-fired units in the furnace desulfurization process, and upgrade the desulfurization facilities that cannot meet the emission standards stably. By 2015, the comprehensive desulfurization rate of all coal-fired thermal power units with a capacity of more than 125,000 kilowatts in the province will reach over 95%. Promote the project of nitrogen reduction and denitrification in power plants, and popularize the dry low-nitrogen combustion technology of gas-fired units. By the end of 2014, all the coal-fired thermal power units (excluding circulating fluidized bed boiler generating units) in service in the province with more than 125,000 kilowatts have completed the transformation of low-nitrogen combustion and flue gas denitrification, and the circulating fluidized bed boiler generating units that cannot stably meet the emission standards should increase the flue gas denitrification facilities, and the comprehensive denitrification efficiency will reach over 85%. From July 1, 2014, all coal-fired units in the Pearl River Delta region will implement the special emission limit of smoke and dust in the Emission Standard of Air Pollutants for Thermal Power Plants (GB13223—2011), and other regions will implement the emission limit of smoke and dust.

　　2. Comprehensively promote boiler pollution control. In strict accordance with the requirements of the Notice of the General Office of the People’s Government of Guangdong Province on Printing and Distributing the Action Plan for Total Emission Reduction of Major Pollutants in the Second Half of the Twelfth Five-Year Plan of Guangdong Province (Guangdong Government Office [2013] No.47), we will promote the pollution control of industrial boilers and complete the control task. Actively promote the central heating in industrial (industrial) parks, complete the central heating planning of industrial parks and industrial clusters in the whole province before the end of April 2014, cancel the highly polluting fuel boilers used in the central heating range, and accelerate the planning and construction of central heating projects in Dongguan, Zhaoqing, Zhongshan and other cities. Before the end of 2015, the industrial (industrial) parks with useful heat demand in the Pearl River Delta region will basically realize central heating, and the central heating volume in the province will account for about 30% of the total heating scale; Before the end of 2017, all the industrial (industrial) parks with useful heat demand in the province and the industrial clusters with useful heat demand in the Pearl River Delta region will realize central heating, and the central heating volume in the province accounts for about 80% of the total heating scale.

　　3. Strengthen comprehensive pollution control in other industries. We will promote the construction of nitrogen reduction and denitrification projects and high-efficiency dust removal facilities in the cement industry. The new dry-process cement clinker production line with a scale of more than 2,000 tons/day will complete the transformation of low-nitrogen combustion and flue gas denitrification as required, and the new dry-process cement clinker production line with a scale of less than 2,000 tons/day (excluding this number) will gradually implement the transformation of low-nitrogen combustion. Before the end of 2015, building ceramic kilns and flat glass manufacturers with a scale of more than 700,000 square meters/year and a fuel sulfur content of more than 0.5% must switch to clean energy or install flue gas desulfurization and efficient dust removal facilities. Flue gas desulfurization of iron and steel sintering machine, pelletizing equipment and petrochemical catalytic cracking unit was carried out, and the comprehensive desulfurization efficiency reached over 85%; Before the end of 2014, all petroleum catalytic cracking units in the province will be desulfurized, before the end of 2015, all steel sintering machines in the province will be desulfurized, and before the end of 2017, all steel sintering machines in the province will be denitrated.

　　(2) Reduce volatile organic compounds and focus on controlling ozone pollution.

　　1. Promote the emission control of volatile organic compounds from industrial sources. Focus on strengthening the comprehensive control of volatile organic compounds (VOCs) in petroleum refining and chemical industry, and fully popularize LDAR technology. Before the end of 2015, all petroleum refining enterprises in the Pearl River Delta region will apply LDAR technology, and before the end of 2017, all key enterprises in the province, such as petroleum refining enterprises, organic chemicals and pharmaceutical chemicals, will fully apply LDAR technology. Strengthen the comprehensive treatment of organic waste gas from petroleum refining, and install waste gas recovery or terminal treatment devices in production process units such as process exhaust, storage tanks, waste gas combustion towers (torches) and waste water treatment. By the end of 2015, the oil refining and chemical enterprises in the Pearl River Delta region will complete the comprehensive treatment of organic waste gas, and by the end of 2017, the oil refining and chemical enterprises in other regions will complete the comprehensive treatment of organic waste gas.

　　2. Implement emission control of volatile organic compounds in typical industries. Manufacturers of paints, inks, adhesives, pesticides, etc. should adopt closed integrated production technology, uniformly collect volatile organic waste gas and purify it, and the purification efficiency should be greater than 90%. Encourage the production and use of water-based, non-organic solvent-based and low-organic solvent-based products that meet environmental requirements, and increase the proportion of environmentally-friendly paints. Deepen the treatment of volatile organic compounds emission standards in printing, furniture, surface painting (automobile manufacturing), shoe making, container manufacturing, electronic equipment manufacturing and other industries. By the end of 2015, the Pearl River Delta region will complete key corporate governance tasks, and other regions will complete key corporate governance tasks by the end of 2017. Strengthen the emission control of volatile organic compounds during the storage, transportation and sales of oil (fuel oil and solvent), and install closed collection systems for storage tanks and vehicles. Before the end of 2014, the gas stations, oil storage tanks, tanker trucks and storage tanks of chemical enterprises in the province will complete the construction of oil and gas recovery control and online monitoring system for oil and gas recovery.

　　3. Carry out emission control of volatile organic compounds from domestic sources. Promote the use of water-based or low-volatile architectural coatings, wood paints and adhesives that meet the requirements of environmental protection in the building decoration industry, and gradually reduce the use of organic solvent-based coatings. All localities should establish a government green procurement system for coating products, and give priority to water-based or low-volatile products in government-invested projects. Eliminate open dry cleaning machines in clothing dry cleaning industry, and promote the use of closed dry cleaning machines equipped with refrigeration solvent recovery system. Strengthen the pollution control of cooking fume. Before the end of 2015, all catering enterprises and unit canteens that emit cooking fume in the urban built-up areas in the Pearl River Delta region will be equipped with efficient cooking fume purification facilities, and the normal utilization rate of the facilities will not be less than 95%; Before the end of 2017, all catering enterprises and unit canteens that emit fumes in urban built-up areas in other regions will install efficient fume purification facilities. Promote the use of high-efficiency and clean household range hoods. No open-air barbecue or open-air catering processing with oil fume is allowed in the main urban area of each city. At least one typical region is selected for listing at all levels to carry out online monitoring pilot of large-scale catering enterprises and establish a long-term supervision mechanism.

　　(3) Develop green transportation and reduce the pollution discharge of mobile machinery and equipment.

　　1. Strengthen urban traffic management. Implement the public transport priority development strategy, optimize the layout of public transport network, strengthen the construction of pedestrian and bicycle transportation systems, increase the proportion of public transport, pedestrian and bicycle trips, and reasonably control the number of motor vehicles. Vigorously implement the demonstration project for the promotion and application of new energy vehicles, and strive to reach more than 60% of the new buses in Guangzhou and Shenzhen every year. Accelerate the renewal of old vehicles in various industries and promote the use of new energy and clean energy vehicles. Vigorously develop green freight transportation, and promote drop-and-drop transportation. From January 1, 2015, logistics parks and cargo distribution centers in the Pearl River Delta region will use vehicles that meet the national emission standards above III to transport goods.

　　2. Improve the environmental protection entry threshold for new cars. Strengthen the management of new car registration and transfer of foreign vehicles, and carry out new car registration and transfer registration in strict accordance with the national catalogue of environmentally-friendly vehicles. Gradually improve the emission standards for new vehicles, and implement the national V light gasoline vehicle emission standards in the Pearl River Delta region and the national V diesel vehicle emission standards in the whole province ahead of schedule after approval by the state. Fully implement the fuel consumption limit standard and access system for road transport vehicles, and newly purchased vehicles that do not meet the limit standard shall not enter the road transport market.

　　3. Strengthen the prevention and control of vehicle pollution in use. Strengthen the capacity building of motor vehicle environmental protection supervision, fully implement the system of regular inspection and maintenance of motor vehicle environmental protection, establish and improve the information system of motor vehicle environmental protection inspection and supervision, and the data of motor vehicle environmental protection management in various places must be networked with the Provincial Environmental Protection Department. Before the end of 2014, the regular detection rate of environmental protection of motor vehicles in all localities should reach more than 80%. Increase the sampling inspection of motor vehicle parking places and roads. Accelerate the issuance of environmental protection inspection marks for motor vehicles. Before the end of 2014, the issuance rate of environmental protection inspection marks in the province should reach more than 90%. Vehicles that have not obtained environmental protection inspection marks and vehicles with excessive exhaust gas are not allowed to drive on the road. Before the end of 2015, we will complete the special action of the province’s overdue annual inspection of vehicles. If we fail to obtain the motor vehicle inspection mark within three consecutive motor vehicle inspection cycles after the expiration of the inspection validity period, we will be forced to scrap it according to law. Study on shortening the mandatory retirement period of taxis and encourage the replacement of efficient exhaust gas purification devices every year.

　　4. Accelerate the elimination of "yellow label vehicles". For vehicles that have reached the mandatory retirement age and have not gone through the retirement procedures, they shall be forcibly cancelled according to law and the license plate shall be declared invalid. We will fully implement the "yellow-label vehicle" restriction measures. By the end of 2015, the area of "yellow-label vehicle" restriction areas in cities in the Pearl River Delta region will account for no less than 40% of the urban built-up area, and the area of other cities will not be less than 30%. Promote the establishment of an electronic law enforcement system in the restricted area, and capture the "yellow label car" entering the restricted area in real time and punish it according to law. All localities should increase subsidies for the early elimination of "yellow-label vehicles", ensure that by 2015, the province will eliminate all "yellow-label vehicles" registered before the end of 2005, and basically eliminate all "yellow-label vehicles" in the Pearl River Delta region, and basically eliminate "yellow-label vehicles" in the whole province by 2017.

　　5. Accelerate the upgrading of oil quality. Since 2014, the province has fully supplied Guangdong IV vehicle gasoline and national IV vehicle diesel; Pay close attention to the release of Guangdong V oil product standards, and fully supply Guangdong V motor gasoline in the Pearl River Delta region before the end of 2014; Before the end of June 2015, Guangdong V motor gasoline and China V motor diesel were fully supplied in the province. Strengthen the supervision and inspection of oil quality, and gas stations shall not sell and supply substandard automobile gasoline and diesel oil.

　　6. Promote emission reduction of ships, ports and other mechanical equipment. Promote cooperation between Guangdong, Hong Kong and Macao to control pollution emissions from ocean-going ships. The newly-built cruise terminal in the Pearl River Delta region must be equipped with shore power facilities, and the newly-built container terminal with a tonnage of over 100,000 tons must be equipped with shore power facilities or reserve space and capacity for the construction of shore power facilities. Before the end of 2017, the province’s crude oil and refined oil terminals will complete the comprehensive management of oil and gas. Improve the energy consumption structure of ports, speed up the process of "changing oil into electricity" and "changing oil into gas" for mobile machinery, transport vehicles and trailers in ports, and encourage the pilot reform of liquefied natural gas (LNG) fuel power for ships. By the end of 2017, the "oil-to-electricity" work of RTG in major coastal and inland ports will be basically completed. From January 1, 2014, the national I marine engine emission standard will be implemented, and by the end of 2017, working ships and port management ships will basically use shore power when berthing. Strengthen the emission management of off-road mobile machinery, carry out environmental protection management of construction machinery, and promote the installation of air pollutant aftertreatment devices.

　　(four) to strengthen non-point source remediation, control dust and toxic gas emissions.

　　1. Strengthen construction and road dust pollution control. Popularize the prevention and control technology of construction dust pollution, and establish a dynamic information base of dust sources and an online monitoring system of particulate matter. Actively promote green construction, urge the construction unit to implement dust prevention and control measures such as closing the enclosure on the construction site, setting washing facilities, and hardening the road. Open operation is strictly prohibited. The construction site muck and powdery materials in the main urban area of each city should be gradually transported in a closed way and equipped with satellite positioning devices. Construction sites with a total construction area of more than 100,000 square meters must standardize the installation of dust video monitoring equipment. Actively promote low-dust operation methods such as mechanized cleaning of urban roads, popularize the new cleaning technology of "sucking, sweeping, flushing and harvesting", increase the frequency of road washing and cleaning, and effectively reduce the dust load on roads. Increase the intensity of road cleaning under unfavorable meteorological conditions and increase the number of sprinklers.

　　2. Remediation of dust pollution in the storage yard. Bulk material storage yard should be closed for storage or wind and dust suppression facilities should be built. For docks below 1000 tons (excluding this number), technologies such as dry fog and spray dust removal should be used to reduce the dust drift rate, and for docks above 1000 tons, the construction of wind and dust suppression nets and the transformation of closed transportation systems should be completed. For the wastes piled up for a long time, measures should be taken, such as covering green, paving, hardening and spraying dust suppressant or stabilizer regularly. Actively promote the comprehensive utilization of fly ash, slag and slag, and reduce the amount of stacking. By the end of 2015, the key port areas in the Pearl River Delta region will complete the task of comprehensive control of dust pollution, and by the end of 2017, all port areas in the Pearl River Delta region and other key port areas will complete the task of comprehensive control of dust pollution.

　　3. Strictly control the emission of toxic gases. According to the requirements, the demonstration project of dioxin emission reduction will be implemented in key industries such as renewable non-ferrous metal production, steelmaking production, waste incineration and cremation of remains in stages, and the supervision and monitoring of dioxins will be carried out regularly every year for waste incineration power plants. It is forbidden to burn substances that may produce toxic and harmful smoke and odor in the open air or use them as fuel. Take the emission control of toxic air pollutants as an important part of the EIA approval of construction projects. To study and formulate control standards for the emission of toxic and harmful substances such as mercury and lead from coal burning.

　　(five) strict environmental access, control the increase of atmospheric pollutants.

　　1. Strictly implement the EIA system. Improve the linkage mechanism between planning EIA and project EIA, strictly manage the EIA of major projects, and incorporate the fine particles and ozone standards into the planning EIA and related project EIA. Projects that have not passed the EIA review are strictly prohibited from starting construction and operation.

　　2. Strengthen total pollutant control. Improve the measures for the management of the total discharge of major pollutants in construction projects, and take whether the discharge of sulfur dioxide, nitrogen oxides, smoke dust and volatile organic compounds meets the requirements of total control as a prerequisite for the approval of environmental impact assessment. Accelerate the formulation of supporting policies for the total emission management of inhalable particulate matter and volatile organic compounds. Regional restrictions will be implemented in areas that have not completed the task of reducing the emission of major atmospheric pollutants. Except for livelihood projects, the approval of projects that discharge corresponding atmospheric pollutants will be suspended.

　　3. Implement pollutant reduction and substitution. For construction projects that emit sulfur dioxide and nitrogen oxides, the Pearl River Delta region will implement the substitution of 2 times the reduction of active sources, and other regions will implement the substitution of 1.5 times the reduction of active sources. For construction projects that emit inhalable particulate matter and volatile organic compounds, the Pearl River Delta region will gradually implement reduction substitution, and other regions will implement equivalent or reduction substitution.

　　4. Improve the air emission standards of key industries. According to the Announcement of the Ministry of Environmental Protection on Implementing Special Emission Limits of Air Pollutants (No.14, 2013), the construction projects of thermal power, steel, petrochemical, cement, nonferrous metal smelting, chemical industry and coal-fired boilers in the Pearl River Delta region will implement the national special emission limits of air pollutants, and the construction projects of steel, petrochemical and other industries in eastern Guangdong and western Guangdong will implement the national special emission limits of air pollutants.

　　(six) optimize the industrial layout and guide the development of industrial agglomeration.

　　1. Adjust the pattern of industrial development. Formulate the industrial development guidance catalogue of the main functional areas, establish and improve the access mechanism of key industries that adapt to the main functional areas, implement differentiated industrial policies, and scientifically guide the rational development and layout of the province’s industries. Focus on strengthening the scientific demonstration of the planning and site selection of heavily polluting enterprises such as steel, petrochemical and thermal power, and basically complete the environmental relocation, upgrading and transformation of heavily polluting enterprises such as steel, petrochemical, chemical, cement, flat glass and non-ferrous metal smelting and other enterprises whose pollution discharge cannot reach the standard stably in environmentally sensitive areas and urban built-up areas.

　　2. Promote the development of industrial agglomeration. Adhere to agglomeration development and regional overall coordination, give priority to the development of modern service industry in the Pearl River Delta region, accelerate the development of advanced manufacturing industry, and vigorously develop high-tech industries; Eastern Guangdong will speed up the transformation and upgrading of traditional industries and moderately develop heavy chemical industries; Western Guangdong focuses on the development of port-based heavy chemical industry and modern service industry; Northern Guangdong gives priority to the development of eco-tourism and moderately develops resource-based industries and low-pollution industries. Strict implementation of industrial park project access and investment intensity requirements, and actively promote the concentration of industries in the park. Newly-built projects in areas outside the Pearl River Delta, such as steel, petrochemical, cement, flat glass, non-ferrous metal smelting, chemicals and ceramics, should, in principle, enter industrial parks established in accordance with laws and regulations and with complete environmental protection facilities.

　　(seven) the development of green economy, eliminate compressed pollution production capacity.

　　1. Vigorously develop circular economy. Efforts will be made to promote the recycling transformation of characteristic industrial parks, promote the cascade utilization of energy, the exchange and utilization of waste, and the economical and intensive use of land, promote the recycling production of enterprises, the recycling development of parks, and the recycling combination of industries, and build a recycling industrial system. Promote the coordinated disposal of wastes in industrial furnaces and blast furnaces such as steel and cement, and promote the development of renewable resource utilization industries. By 2017, the energy consumption per unit of industrial added value will be reduced by more than 20% compared with that in 2012. More than 50% of all kinds of national parks and more than 30% of all kinds of provincial parks will be recycled, and the proportion of major non-ferrous metal varieties and steel recycling will reach more than 40%.

　　2. Fully implement cleaner production. Review cleaner production in key industries such as steel, cement, petrochemical, chemical and non-ferrous metal smelting, and implement advanced technological transformation of cleaner production in key areas and weak links of energy conservation and emission reduction. By 2017, the emission intensity of key industries will be reduced by more than 30% compared with 2012. Promote the innovation of products such as non-organic solvent-based coatings and pesticides, and reduce the emission of volatile organic compounds during production and use. Actively develop new varieties of slow-release fertilizers to reduce ammonia emissions during the application of chemical fertilizers.

　　3. Cultivate green environmental protection industries. Formulate and implement the development plan of environmental protection industry in the whole province, and establish and improve the policy system conducive to the development of environmental protection industry. Strengthen international exchanges and cooperation in energy conservation, environmental protection and green low-carbon technologies, vigorously promote the development of environmental protection technologies and industries, and actively develop environmental protection equipment manufacturing industry focusing on energy conservation and consumption reduction, pollution control and environmental monitoring. Promote the specialization, socialization and marketization of the construction and operation of air pollution control facilities, promote the socialization of environmental monitoring, promote the third-party control of air pollution, and actively cultivate environmental protection listed companies and key enterprises.

　　4. Strictly control the new production capacity of highly polluting industries. Formulate a list of highly polluting industrial projects that are stricter than national requirements, and clarify indicators such as resource and energy conservation and pollutant discharge. Establish a database of production capacity of high-pollution industries, strictly limit the new production capacity of "two high" (high energy consumption and high emission) industries, and replace the new, modified and expanded projects with equal or reduced production capacity. In the Pearl River Delta region, it is forbidden to build or expand heavy pollution projects such as steel, petrochemicals, cement (except for the purpose of treating municipal wastes), flat glass (except for special varieties of high-quality float glass projects) and non-ferrous metal smelting, and it is forbidden to build or expand coal-fired thermal power units and power stations owned by enterprises. Strict energy-saving evaluation and review system shall be implemented, and the energy consumption per unit product (output value) of new high-energy-consuming projects shall reach the domestic advanced level, and the energy-using equipment shall reach the first-class energy efficiency standard, and the energy consumption per unit product (output value) of new projects in the Pearl River Delta region shall reach the international advanced level.

　　5. Accelerate the elimination of backward production capacity. Complete the task of eliminating backward production capacity in key industries in the Twelfth Five-Year Plan one year ahead of schedule, and formulate policies and supporting measures for eliminating backward production capacity in 2015-2017 with wider scope and higher standards in combination with the actual industrial development and air quality in Guangdong Province, so as to further accelerate the elimination of backward production capacity. Enterprises that cannot be eliminated on schedule shall be forced to shut down according to law. For areas that fail to complete the elimination task on schedule, the procedures of approval, examination and approval, filing and other procedures for thermal power, steel, cement, petrochemical and other projects in this area will be suspended.

　　6. Reduce excess capacity. Promote the withdrawal of excess capacity in the "two high" industries with energy-saving and environmental protection standards, formulate support policies to promote the transformation and development of enterprises with excess capacity in the "two high" industries, encourage cross-regional and cross-ownership mergers and acquisitions of enterprises with outstanding industries, and further reduce excess capacity. Pay close attention to cleaning up illegal projects under construction in overcapacity industries, publish the list of illegal enterprises, and formulate rectification plans within a time limit. Illegal projects that have not yet started shall not be started; Those under construction should be ordered to stop construction immediately.

　　(8) Adjusting the energy structure and increasing the supply of clean energy.

　　1. Implement total coal consumption control. We will implement long-term target responsibility management for controlling the total coal consumption. By 2017, the proportion of coal in the province’s energy consumption will fall below 36%, and the Pearl River Delta region will achieve negative growth in total coal consumption. We will implement a linkage mechanism between new projects and total coal consumption control, and implement coal reduction substitution for coal-consuming construction projects. By burning clean coal, switching to clean energy and improving the combustion efficiency of coal, the total coal consumption in key industries will be reduced. Strengthen the capacity building of external power receiving channels, improve the spatial layout of power grids, and gradually increase the proportion of external power transmission.

　　2. Expand the scope of natural gas supply. According to the goal of full coverage of high-pollution fuel no-burn zone and basic gasification of key industrial parks, we will accelerate the construction of gas source projects. We will improve the planning of the province’s main natural gas pipeline network and the city’s natural gas pipeline network, and speed up the construction of natural gas pipeline projects. By the end of 2015, the natural gas pipeline network will reach the industrial parks with useful gas demand in the Pearl River Delta region, and by the end of 2017, it will reach the industrial parks with useful gas demand in the province and the industrial clusters in the Pearl River Delta region. Strive to reach 50 billion cubic meters of natural gas supply capacity by the end of 2017, forming a multi-source and multi-directional gas supply and distribution system. By the end of 2017, the Pearl River Delta region will basically complete the clean energy transformation tasks such as coal-fired boilers, industrial kilns, and natural gas from self-owned coal-fired power stations with a single unit of less than 100,000 kilowatts. New natural gas will give priority to the protection of residents’ lives or be used to replace coal-fired boilers and kilns, encourage the development of distributed energy efficient utilization projects of natural gas, and restrict the development of natural gas chemical projects.

　　3. Promote the use of other clean energy sources. Actively and orderly develop hydropower, develop nuclear power safely and efficiently, and accelerate the development of new and renewable energy sources such as geothermal energy, wind energy, solar energy, biomass energy and tidal energy. By 2017, the installed capacity of operating nuclear power units will reach more than 9.6 million kilowatts, and the proportion of non-fossil energy consumption will increase to more than 20%. Rationally arrange a number of biomass power generation projects, build waste incineration power generation facilities with high environmental protection standards, and build biogas utilization projects in combination with landfill sites, livestock and poultry farms and wastewater treatment facilities.

　　4. Improve the quality of industrial fuels. Strictly control the sulfur ash content of coal, control the sulfur content of coal in thermal power plants below 0.7%, control the sulfur content of coal in industrial boilers and kilns below 0.6%, and control the sulfur content of fuel below 0.8%. Improve the proportion of coal preparation in coal consumption. It is forbidden to import inferior coal with high ash content and high sulfur content, and the import of high sulfur petroleum coke is restricted. Apply and popularize clean coal utilization technology.

　　5. Strengthen the management of high-pollution fuel no-burn zone. From 2014, the built-up areas of national environmental protection model cities and the urban built-up areas in the Pearl River Delta region should be designated as high-pollution fuel no-burn areas, and the areas of other cities should reach more than 60% of the urban built-up areas; Before the end of 2017, all urban built-up areas in the province should be designated as high-pollution fuel no-burn zones, and the scope of no-burn zones should be gradually extended to the suburbs. It is forbidden to burn raw (loose) coal, washed coal, coal water slurry, honeycomb coal, coke, charcoal, coal gangue, slime, coal tar, heavy oil, residual oil and combustible waste in the no-burn zone. It is forbidden to directly burn highly polluting fuels such as biomass, diesel, kerosene, artificial gas and other fuels with excessive pollutant content, and it is forbidden to build, modify or expand combustion facilities such as boilers, kilns and heat conduction oil furnace that burn highly polluting fuels.

　　(9) Strengthen environmental law enforcement and improve the efficiency of environmental supervision.

　　1. Strengthen regulatory capacity building. Improve the provincial, city, county, township (street) four-level environmental supervision system, strengthen the construction of environmental monitoring team, and enhance the ability of environmental supervision. By the end of 2014, we will complete the task of building a vehicle emission supervision platform at the provincial and municipal levels. Strengthen the supervisory monitoring of pollution sources, include boilers with more than 20 tons of steam and volatile organic compounds emitting enterprises in typical industries into the scope of supervisory monitoring, and implement online monitoring of volatile organic compounds in key enterprises on a pilot basis.

　　2. Strengthen supervision and inspection. The environmental air quality indicators of all localities are incorporated into the evaluation index system of environmental protection. According to the assessment requirements of the state for air pollution prevention and control, the progress of work in all localities is regularly supervised and made public. Interview accountability for areas where work responsibilities are not implemented, project progress is lagging behind, and ambient air quality is unqualified.

　　3. Strictly punish environmental violations. Improve on-site inspections, cross-enforcement, joint enforcement, spot checks and other environmental law enforcement methods, strengthen law enforcement linkage and information sharing between environmental protection departments and relevant departments, and improve the cooperation mechanism for investigating and handling environmental violations. Highlight the key points of supervision, supervise and supervise key environmental issues in various places, and vigorously rectify air pollution. Resolutely ban unlicensed enterprises such as small refineries and small boilers, and focus on cracking down on behaviors such as excessive emissions of heavily polluting enterprises, irregular management of construction dust, and production and sales of unqualified oil products. Explore the evaluation of enterprise environmental credit and improve the construction of environmental credit system.

　　4. Improve the convergence mechanism of law enforcement. Strictly implement the Interpretation of the Supreme People’s Court and the Supreme People’s Procuratorate on Several Issues Concerning the Application of Laws in Handling Criminal Cases of Environmental Pollution (Fa Shi [2013] No.15), establish a law enforcement linkage mechanism between environmental protection departments and public security departments, improve the transfer, acceptance and filing of criminal cases of environmental pollution, and the consultation and supervision system for major cases, increase the comprehensive punishment for major environmental crimes according to law, severely punish illegal and criminal acts of environmental pollution, and further enhance the deterrent force of environmental law enforcement.

　　Third, safeguard measures

　　(ten) improve the coordination and early warning emergency mechanism.

　　1. Improve the coordination mechanism for prevention and control. Further improve the work mechanism of joint prevention and control of air pollution in the province and the regional cooperation mechanism of Guangdong, Hong Kong and Macao, hold regular meetings on air pollution prevention and control in the province, coordinate and solve major environmental problems and cross-city air pollution disputes, and guide all localities and relevant departments to establish unified air pollution prevention and control policies. All localities should establish a consultation and cooperation mechanism for joint prevention and control of air pollution with unified planning, unified monitoring, unified supervision, unified evaluation and unified coordination. Cities in the Pearl River Delta region should strengthen coordination and linkage to solve outstanding problems such as fine particles and ozone. All relevant departments should work together to fully support the prevention and control of air pollution according to their respective responsibilities.

　　2. Improve the monitoring and early warning system. Improve the province’s atmospheric environmental monitoring network, and all state-controlled atmospheric monitoring stations in cities above prefecture level will carry out monitoring as required. Environmental protection and meteorological departments should strengthen cooperation, establish and improve the monitoring and early warning system of heavy air pollution, and jointly promote air quality forecasting. Conduct early warning drills for heavy pollution weather on a regular basis, and complete the construction tasks of monitoring and early warning systems for heavy air pollution in the provinces, the Pearl River Delta region and Guangzhou before the end of 2014, and other cities in the Pearl River Delta region will complete the construction tasks of monitoring and early warning systems for heavy air pollution before the end of 2015.

　　3. Improve the emergency response mechanism. The provincial environmental protection department should take the lead in formulating and organizing the implementation of the emergency plan for heavy air pollution in the Pearl River Delta region as soon as possible, and announce it to the public in a timely manner. In order to go public at all levels, it is necessary to formulate emergency plans for heavy air pollution in the region, clarify the responsible subjects, organizations, job responsibilities, early warning and response procedures, safeguard measures, etc., and announce them to the public in a timely manner. Local governments should incorporate the emergency treatment of heavy air pollution into the emergency management system of local emergencies and implement the responsibility system of the main person in charge. Establish and improve the regional air pollution prediction and early warning mechanism of monitoring and forecasting-expert consultation-reporting for approval-response implementation. When heavy pollution weather is predicted, local governments should take emergency response measures in time and organize all relevant parties to carry out their work as required.

　　(eleven) improve the local regulations and technical standards system.

　　1. Improve laws and regulations. Revise the Measures for the Administration of Pollutant Discharge Permit in Guangdong Province in a timely manner, accelerate the formulation of the Regulations on the Prevention and Control of Air Pollution in Guangdong Province, improve the systems of total control, pollutant discharge permit, emergency warning and accountability, realize the organic connection between administrative law enforcement and criminal justice, and improve the compensation system for environmental pollution damage according to the principle of "whoever pollutes is responsible and pays more for more emissions".

　　2. Improve the standard system. Strengthen the preparation and revision of local standards in Guangdong Province, speed up the revision of the emission limit standards of atmospheric pollutants in Guangdong Province, formulate the limit standards of harmful substances in low-sulfur loose coal and products, coatings, inks and other products, clarify the emission standards of atmospheric pollutants for biomass briquettes and the emission standards of volatile organic compounds in key industries, establish the emission accounting system of volatile organic compounds in key industries, and strengthen the hard constraints of energy consumption and safety standards.

　　3. Strengthen technical support. Strengthen the basic research on haze, ozone formation mechanism, source analysis, migration law, etc., and carry out the study on the exposure-response relationship between air pollution and population health. Support the construction of Guangdong National Key Laboratory of Environmental Protection and encourage environmental protection enterprises to build engineering technology research and development centers and engineering research centers (laboratories). Actively develop products and equipment for desulfurization and denitrification, high-efficiency dust removal, volatile organic compounds control, diesel engine (vehicle) emission purification, environmental monitoring, etc., and popularize a number of advanced and practical technologies to solve regional compound air pollution problems.

　　(12) Improve environmental and economic policies.

　　1. Improve the price system of resources and environment. Give full play to the leverage of resource prices and guide enterprises to produce green and consume green in society. Study and formulate differentiated and stepped resource price policies, and implement electricity price support policies for existing thermal power units that have adopted new technologies to transform dust removal facilities. Implement the policy of high quality and good price for oil products, and encourage oil refining enterprises to accelerate the pace of upgrading oil products.

　　2. Increase fiscal and taxation support. At the provincial and local levels, the funds for pollution prevention and control are listed as a whole, and the forms of "replacing compensation with awards", "promoting prevention with awards" and "promoting governance with awards" are adopted to support the prevention and control of air pollution. We will fully implement the preferential fiscal and taxation policies for contracted energy management, and actively explore the integrated franchise mode of investment, construction and operation of pollution control facilities. We will improve the support policies for the collection and emission reduction of sewage charges, and gradually levy sewage charges for volatile organic compounds, dust from construction sites, gas stations and operating catering fumes.

　　3. Innovative environmental protection financial policies. Establish green credit, green securities and environmental pollution liability insurance systems, incorporate corporate environmental information into the bank credit information system, and strictly restrict environmentally illegal enterprises from obtaining loans or listing financing. Accelerate the pilot work of paid use and trading of emission rights and carbon emission rights such as sulfur dioxide.

　　(13) Improve the participation mechanism of the whole society.

　　1. Timely disclosure of environmental information. Since 2014, the provincial environmental protection department will regularly publish the air quality status and ranking of cities at or above the local level every month, and all state-controlled and provincial-controlled air quality monitoring stations in the province will release air quality information to the public in real time. All localities should establish a compulsory disclosure system for environmental information of enterprises in heavily polluting industries, promptly and proactively publish information such as environmental impact assessment approval of new projects, sewage charges, supervision and law enforcement penalties, pollutant discharge of key enterprises, operation of pollution control facilities, and regularly publish environmental credit rating results of key pollution sources.

　　2. Mobilize the whole people to participate. Actively carry out various forms of publicity, education and training, popularize scientific knowledge of air pollution prevention and control, advocate civilized, economical and green consumption patterns and living habits, and improve the enthusiasm of the public to participate in atmospheric environmental protection. Encourage the public to supervise and report air pollution by opening a hotline for reporting and hiring special supervisors for air pollution prevention and control, and support environmental protection social organizations and environmental protection volunteers to carry out social supervision activities.

　　Municipal governments at or above the local level shall, in accordance with this action plan, pay close attention to formulating specific implementation plans for the region, decompose and implement tasks, and submit the progress of air pollution prevention and control work in the previous year to the provincial government before March 31 each year.

　　BEIJING, Beijing, September 5 (Qiu Yu) The first Mid-Autumn Festival was ushered in after the introduction of the new moon cake standard. The new standard was formally implemented in December last year, and the Wuren moon cake, which has attracted much attention, is clearly defined.

　　After investigating the moon cake market, the reporter found that the high-priced gift boxes above 2,000 yuan still exist, and ordinary gift boxes below 300 yuan are more popular. Because the new standard is not mandatory, there are still old packaged moon cakes on the market.

　　Price — —

　　Overall, it is the same as last year. The mooncake gift boxes below 300 yuan sell well.

　　Many large supermarkets in Xicheng District of Beijing have put out mooncake gift boxes and bulk mooncakes. The reporter visited and found that the price of mooncake gift boxes ranged from tens of yuan to hundreds of yuan, and bulk mooncakes were mostly twenty or thirty yuan a catty, and some of them had promotions and discounts.

　　A supermarket shopping guide in Xicheng District said that from the recent sales of mooncake gift boxes, gift boxes with a price of one or two hundred yuan are the most popular.

　　The price of moon cakes sold online is also relatively close to the people. The reporter searched in JD.COM, Tmall and No.1 Store and found that the prices of the top 10 mooncake gift boxes were all within 200 yuan. Among them, the price of Tmall is lower than that of 100 yuan.

　　Phenomenon — —

　　Some high-end gift boxes are packaged three times the weight of moon cakes.

　　There are still high-priced mooncake gift boxes on the Internet, but the sales volume is generally low.

　　JD.COM, Tmall and No.1 Store all have mooncake gift boxes with a price of more than 2,000 yuan on sale. A three-story mooncake gift box costs more than 2600 yuan, and the price per gram of mooncake is more than 10 times that of ordinary mooncakes. Online customer service said that "brand" has raised the price of moon cakes to some extent.

　　Another online salesperson of a high-end mooncake gift box said that in addition to the delicious mooncakes themselves, "packaging" is also the reason for the higher price of the gift box. According to the person, the net weight of the moon cakes in the gift box is more than 3 kg, and the total weight of the package is 12 kg. "The packaging material is tinplate, and the appearance is very high-end."

　　However, the sales of high-end moon cakes online are flat. Take Tmall as an example. The monthly turnover of the top 10 mooncake gift boxes is less than 20, of which 6 are zero.

　　Discover — —

　　The new standard is not mandatory, and there are still old packaged moon cakes on sale.

　　The reporter noticed that some of the mooncakes on sale in the market have been printed with the product standard number "GB/T 19855", and some mooncakes are still packaged with the old version of the "GB 19855" standard.

　　China Bakery and Sugar Products Industry Association explained in the report "Development Trend of National Mooncake Industry in 2016" that the new standard is recommended and not mandatory. For example, enterprises that implement this standard need to carefully study the revision of the standard and do a good job in the implementation of the standard.

　　After changing to recommended standards, does it mean that the industry standards have been relaxed? Guo Yaping, deputy director of Beijing Daoxiang Village Food Factory, believes that although it is a recommended national standard, enterprises should strictly implement the contents mentioned in the standard if they choose to adopt this standard and print new product standard numbers on the packaging.

　　If the enterprise chooses to implement the new standard, what will happen to the packaging printed with the standard number of the old product?

　　Guo Yaping said that the cost of a mooncake packaging box ranges from a few yuan to a dozen yuan, and throwing it away in large quantities will cause waste. For the old packaging in stock, Daoxiang Village adopts the form of adding new labels as a whole, covering the original labels. The new packaging adopted the new product standard number from the time of printing.

　　Popular science — —

　　Wuren moon cake has a strict definition: five kinds of nuts must be collected.

　　In terms of types, the styles of mooncakes sold this year have increased. The new standard adds six categories of moon cakes: Chaozhou moon cakes, Yunnan moon cakes, Jin moon cakes, Qiong moon cakes, desktop moon cakes and Harbin moon cakes.

　　In view of the most concerned Wuren moon cake, the new standard puts forward that "the moon cake filled with five main raw materials, such as walnut kernel, almond, olive kernel, melon seed kernel and sesame seed, can be called Wuren moon cake".

　　This definition immediately caused controversy: Does Wuren moon cake have to contain the above five kinds of nuts?

　　In this regard, the Pastry Sub-technical Committee of the National Baking Products Standardization Technical Committee explained in the letter that the word "equal" refers to the use of the above five kinds of nuts in the ingredients of Guangdong Wuren moon cake.

　　Guo Yaping said that according to the understanding of the above letter, whether it is a five-kernel moon cake with olive kernels in the south or a five-kernel moon cake with pine nuts in the north, as long as it is processed with more than five kinds of nuts such as peach kernel and almond, it can be called five-kernel moon cake.

　　She said that moon cakes are traditional foods and are produced all over the country. The promulgation and implementation of the new moon cake standard not only standardizes the production behavior of the moon cake industry, but also encourages the inheritance and innovation of traditional food culture.

　　Industry observation — —

　　The cost increases. Why didn’t the mooncake manufacturers raise their prices significantly?

　　A person in charge of a moon cake company revealed that the prices and labor costs of raw materials such as edible vegetable oil, white sugar and nuts have risen this year, leading to an increase in the cost of moon cakes.

　　"The price of white sugar is fluctuating and rising," said Sun Yue, an analyst with Zhuo Chuang Information. Taking Guangxi sugar as an example, the average ex-factory price in August was 5,870 yuan/ton, up 15% compared with the same period last year.

　　Li Wenqian, an analyst at Zhuo Chuang Information, said that due to the increase in peanut prices in the first half of this year, the first-grade peanut oil squeezed by manufacturers has increased by about 1000 yuan/ton compared with the same period of last year, with a year-on-year increase of about 7.41%.

　　Although the cost has increased, some enterprises have not significantly increased the price of moon cakes.

　　Guo Yaping said that Daoxiang Village has a product price management strategy and process method, and the price adjustment will only be carried out when the price fluctuation of raw materials exceeds a certain proportion of the cost. Although the cost of raw and auxiliary materials for moon cakes has increased, it has not yet reached the prescribed proportion, so the price remains basically unchanged this year.

　　China Bakery and Sugar Products Industry Association pointed out in the report that it is expected that the sales price of mooncake retail market will be basically the same as last year, or increase slightly, despite the rising prices of some raw materials and labor costs this year.

　　According to the report, when the mooncake industry continued to decline in 2013 and 2014, most enterprises optimized and adjusted their product structure, ensuring reasonable profits and making prices more reasonable and popular.

The "Little Book-turning Party" is a sub-column of the "Book-turning Party" in The Paper: reading the knowledge in books in a well-documented way.

In the hit drama Ode to Joy, almost all the protagonists use Apple phones, except Qiu Yingying, who seems to have a replacement Android phone. We don’t know whether Apple also paid the advertising fee for this play, but it’s not surprising if there are a group of people around you who are using Apple phones, and everyone may encounter one or two "fruit fans" who are obsessed with Apple products and act as "free salesmen".

Martin Lindstrom of marketing guru said in his "brand brainwashing" that "fruit powder" is actually similar to Christians.

His exact words are as follows:

As we all know, no brand can become a cult-like, almost religious worship brand like Apple (in fact, in an experiment I did for my last book, when I studied the brains of Apple fans with functional magnetic resonance imaging, I found that their brain activities are similar to those of Christians), and peer pressure is the core of many Apple strategies. One of the strategies is "early recruitment", in other words, it is to sell it to children aged 13-17. This marketing activity is so effective that about 46% of the children of this age now own an iPod, and the product that children talk about most among themselves is the iPod, and a questionnaire survey shows that 82% of all high school students with portable music players use the iPod.

Once these children entered the university, Apple began to openly "recruit", hired college students to become "Apple campus representatives" and turned the whole university bookstore into a mini-Apple store. One job advertisement said, "This is a great opportunity to be an Apple spokesperson and have some fun." The job description includes hosting workshops, organizing activities, and establishing good relations with students, faculty and students’ parents. The most important thing is, "You will cooperate with the Apple team to implement marketing projects on campus, including promoting sales and raising the awareness of Apple products … We need a leader who can inspire peers and cooperate with student organizations."

This copy is very clever: who doesn’t want to think of himself as a leader, a trendsetter and a person who can inspire his peers? I would like to add that if you often go to the movies, you may think that people all over the world use Apple products-this is a victory that combines product implantation and peer pressure. In 2009, almost half of Hollywood movies-about 46%-featured Apple or Apple products. Although it is generally believed that this behavior does not involve money transactions, there is no better way to expose advertisements and brands.

Well-documented:

Martin thinks that Apple has obviously taken advantage of people’s psychology: it succumbs to some potential "peer pressure", that is, people want what others want. And the more obvious the needs of others are, the more we want what they have. According to Martin, this is what advertisers and marketers have known for a long time.

Black Friday and "11.11" snapping up may also take advantage of this psychology:

This fear of’ if someone else takes it, we will miss it’ drives fanatics to queue up at 4 am, just to get the latest iPad2 or a pair of UGG wool boots with rare colors, and this is why a bargain hunter was trampled to death outside Wal-Mart on Long Island on a black Friday a few years ago. If you bid for goods on eBay, you are likely to fall victim to this trap unconsciously. If there is only one product (for example, there is only one penguin tea set in the world), then the fear that’ others may easily get a set of mugs with orange beaks’ will drive people to raise the bid price exponentially-and pay a price far beyond the value of the product.

Martin thinks that the bestseller list also takes advantage of "peer pressure":

To know how much strangers’ preferences and purchases affect our decisions, just look at the leaderboard phenomenon. Imagine you walk into a large chain bookstore as big as a football field. Faced with a large number of choices, it is still quite risky to spend $27.99 on a novel or memoir that you later find hard to read. But wait, what’s on the independent shelf on your right? This week’s "Best-selling List of The New York Times", including fiction and non-fiction, has more than 20 books in total. Subconsciously, you think, "If so many people buy this book, it must be a good book", and then you think, "If so many people are reading this book, won’t it be out of date if I don’t read it?" Now, you not only avoid the pain of going through four floors and not knowing how to start, but also get the recognition of your peers who buy books. This is not a happy coincidence in the publishing industry. In fact, although publishers want you to believe the contents of the list, the main reason why the best-selling list existed at first was not only to track sales, but also to make us think that these books were "pre-approved"—in other words, if we didn’t read the books that everyone else was reading, we would be ill-educated, unable to keep up with the trend, and would be excluded from the national language theory.

Well-documented:

More interestingly, Martin found that even if consumers are "used", they still think that their buying behavior is rational:

Of course, we don’t always realize that the perceived popularity of goods affects our preferences. Recently, I asked 10 female fans in louis vuitton in a focus group: "Why do you like this brand so much?" Everyone mentioned the quality of zippers, leather and brand immortality. I am doubtful about that. So we scanned the brains of these 10 women with functional magnetic resonance imaging. Every time we show them pictures of louis vuitton products, the "Brodmann area 10" in the brain will be lit up, which will be activated when people see something they think is "cool". These women rationalize their buying behavior and tell themselves that they like this brand because of its high quality, but their brains know that they actually make choices because they are’ cool’. Even the brain can’t stand the fact that we are excluded, which seems to indicate that whether it is "hot" songs, "that" gifts or "trendy" designer handbags, what we finally buy has nothing to do with what we want, but more of what we think we should.

But the most interesting thing is that Martin found that even marketers themselves will fall into this trap:

For example, the planner of every advertising company I know (in most European advertising companies, this position is to do consumer research) has a beautiful Moleskine leather notebook. This was not sent when they joined the company; It has become an unwritten rule that every planner of an advertising company must own one and use it. If you don’t, it means that you are isolated and not an insider.

Book shadow: