Is Netease Cloud Music worth buying when it goes public? Over $5 billion in valuation is at a low level?

Wen | Hong Kong Stock Research Society

On November 23rd, Netease Cloud Music announced the launch of the initial public offering in Hong Kong. The co-sponsors of the listing are Bank of America Securities, CICC and Credit Suisse.

According to the announcement, Netease Cloud Music will publicly issue 16 million common shares worldwide, with the offering price range of HK$ 19-220 per share, and plans to raise HK$ 3.04-3.52 billion (about RMB 2.49-2.89 billion), with an over-allotment right of no more than 15%. It is estimated that the valuation of Netease Cloud Music will be between 39.47 billion and 45.71 billion Hong Kong dollars (about 32.37 billion to 37.48 billion yuan) after listing.

According to the prospectus, Netease Cloud Music introduced Netease, Sony Music Entertainment and Orbis Investment Management Co., Ltd. as cornerstone investors, with a total subscription of 350 million US dollars (about 2.73 billion Hong Kong dollars). According to the plan, Netease Cloud Music will be officially listed on December 2nd with the code "9899.HK".

What is the valuation level of Netease Cloud Music with a stock price of HK$ 190-220?

According to the calculation of the prospectus, assuming that the over-allotment option has not been exercised, the shares raised by Netease Cloud Music in public account for 7.7% of the total issued shares. Based on the calculation of HK$ 19-220 per share, its valuation is between US$ 5.065 billion and US$ 5.87 billion when converted by exchange rate.

Netease Cloud Music reached 184 million monthly users in the first three quarters; The number of online music paying users was 27.52 million, an increase of over 93% year-on-year; The online music payment rate reached 14.9%.

In December 2018, Tencent Music landed on the New York Stock Exchange with a valuation of US$ 21.3 billion. The current market value is about US$ 12.9 billion, and the valuation of Netease Cloud Music is about 40% of Tencent Music. Judging from the number of users and financial situation; The cumulative MAU of Netease cloud music online music service and social entertainment is a quarter to a fifth of TME; And compared with TME, the revenue is about one fifth. However, compared with the market value of TME, the current valuation of Netease Cloud Music is obviously higher than its equivalent value. It shows that the capital market recognizes and values its content community.

This optimism should mainly come from Netease Cloud Music’s unique community route, original music advantages and highly sticky young users; It is optimistic about its long-term development. Recently, Xiaohongshu completed a new round of $500 million financing, with a market value of $20 billion after the investment. Community concept stocks are still promising investment targets in the capital market.

As far as community products are concerned, compared with the market value of bilibili and other content communities, the valuation of Netease Cloud Music is still in the low range. Bilibili’s monthly income in the third quarter of this year was 267 million, and its market value exceeded HK$ 200 billion. In contrast, Netease Cloud Music had a monthly income of 184 million in the first three quarters, and the highest valuation was only HK$ 45.7 billion, which was obviously underestimated.

Recently, Zhihu released its third quarter financial report, with an average monthly active users of 101.2 million and an average monthly paid members of 5.5 million. At present, the market value of Zhihu is about $4.6 billion. Netease Cloud Music’s monthly activity is about 1.8 times that of Zhihu in the same period, but its valuation is similar, which shows that its community valuation has not been fully reflected.

Due to the recent correction of China Stock Exchange, Internet community enterprises are at a low market value. When bilibili was first listed in the US in 2018, its market value was only $3.2 billion, and its share price really broke through more than two years after listing. In the long run, the valuation of Netease Cloud Music is seriously underestimated, and there is still much room for growth in the future.

Is the "first share of the music community" valuable after the copyright is not independent?

According to the prospectus, Netease Cloud Music’s revenue from 2018 to 2020 was 1.1 billion yuan, 2.3 billion yuan and 4.9 billion yuan respectively. In the first three quarters of 2021, the total revenue was 5.1 billion yuan, a year-on-year increase of 52%; Among them, online music revenue increased from 1.85 billion yuan in the same period of 2020 to 2.44 billion yuan, social entertainment and other sectors revenue increased from 1.52 billion yuan in the same period of last year to 2.67 billion yuan, online music service revenue accounted for 47.7%, social entertainment services and other income accounted for 52.3%.

From the cost side, the proportion of Netease Cloud Music content service cost to revenue has gradually decreased, and the gross loss has continued to narrow. At present, the gross profit margin has turned positive. In terms of revenue growth rate, Netease Cloud Music also far exceeds the overall level of the industry, reaching over 100% in 2019 and 2020, and still reaching 60.0% in the first half of 2021, about twice the growth rate of the industry. In the first half of 2021, the adjusted net loss of Netease Cloud Music narrowed to 500 million yuan year-on-year, and the gross profit margin increased significantly and turned positive to 0.4%.

It is worth noting that at present, most of Netease Cloud Music’s losses are caused by changes in the fair value of convertible redeemable preferred shares. After listing, this part of the loss will disappear with the completion of the share conversion (the latest one will expire on October 23, 2023) and will not lead to the outflow of cash flow.

In July this year, the exclusive copyright of music was banned. For the online music market, this means that the industry has returned to a level playing field. Affected by this, Netease Cloud Music has recently reached copyright cooperation with Modern Sky, Hong Kong Emperor Entertainment and China Record Group. Many famous artists, bands and musicians, such as Nicholas Tse, Joey Yung, Twins, New Pants, Tong Yang and Wu Tiao, have returned. According to the analysis of Western Securities, under the premise of gradually eliminating copyright monopoly in the music industry, the core competition of online music platform will focus more on ecological construction and user operation experience, and Netease Cloud Music has advantages in these aspects.

Hong Kong stock policy is favorable and frequent attention is paid to high-growth technology Internet enterprises.

This year, the global capital market continued to fluctuate, and many Internet companies decided to suspend the IPO process. Recently, however, with the stabilization of the market, the HKEx has also released a number of positive signals, including optimizing and broadening the secondary listing mechanism, and including technology Internet stocks such as Netease, JD.COM and Xinao Energy in the Hang Seng Index, so as to attract more enterprises to come to Hong Kong and return to Hong Kong for listing. Netease Cloud Music, as the first Internet company to officially launch IPO, also shows the strong endogenous motivation and development potential of the music community.

Compared with bilibili’s market value of more than 20 billion US dollars, and Xiaohongshu’s valuation of 20 billion US dollars; If Netease Cloud Music operates properly and the fundamentals continue to improve, there should be more room for growth.

After the reform of the listing system of the Stock Exchange in April 2018, attracting more relevant funds and enterprises to IPO in Hong Kong became the focus of work, and more and more Chinese stocks "returned" to Hong Kong for secondary listing. The relevant planning of the Stock Exchange shows that it will continue to develop Hong Kong into a large global and regional enterprise for major listing or secondary listing; andraise fundsTo attract global investors interested in investing in companies in the Asia-Pacific region and mainland investors seeking international investment opportunities.

Recently, Weibo also passed the hearing of Hong Kong stocks. Netease Cloud Music officially launched the IPO, and the recovery of Internet stocks in the Hong Kong stock market may have gradually occurred.

Hubei strictly abides by the last link of epidemic prevention "combination boxing" to improve the disposal capacity of medical waste

  Safe disposal of medical waste is an important measure to cut off the route of virus transmission and prevent secondary pollution. Since the outbreak of the COVID-19 epidemic, the wastes produced by designated medical institutions in Hubei Province have been classified, collected and treated harmlessly in strict accordance with the standards, and the whole process of disposal has been regularly supervised and enforced, keeping the last pass of epidemic prevention.

  "Combination boxing" improves disposal ability

  In order to ensure the timely, orderly, efficient and harmless disposal of medical wastes, according to the requirements of the Ministry of Ecology and Environment, Hubei has achieved "one special class, one capacity, one scheme and one temporary storage" to strengthen the emergency reception and disposal capacity of medical wastes.

  While the existing disposal companies are operating at full capacity, Hubei Province has upgraded and upgraded a number of factories and facilities, which can be used as emergency disposal units at any time. Huanggang Hongyuan Pharmaceutical Co., Ltd. and Huaxin Environmental Protection Company have completed the trial operation of emergency disposal, and the incineration facilities of Shiyan Dongfeng Environmental Protection Company have been maintained and overhauled, with emergency capability.

  In the process of medical waste transportation, it is managed by special personnel, collected in time, recorded, classified and stored, and transported by special vehicle, and special transportation tools for preventing leakage and spillage are used. Provide personal protective materials and conduct daily temperature monitoring for relevant front-line operators to ensure safety.

  In addition, the eco-environmental system of Hubei Province regularly supervises and enforces the whole disposal process to ensure the full coverage and treatment of medical wastes. Shiyan City has carried out several rounds of special law enforcement inspections on medical wastes; Huanggang City checks the sewage treatment facilities and medical waste storage rooms of township hospitals and other medical institutions every day to block the secondary transmission.

  According to the emergency disposal requirements of the Ministry of Ecology and Environment, all cities and states in Hubei Province have built emergency storage warehouses for medical wastes, with an emergency storage capacity of 1,552.6 tons. Seventeen temporary storage warehouses for medical wastes have been built in Wuhan, with a total storage capacity of 1,118.6 tons. The province has put into operation 35 medical waste (emergency) disposal units, with a total of 1391 front-line staff. At the same time, we actively strive to bring the support policy for medical waste disposal enterprises into the scope of the provincial government’s support for small and medium-sized enterprises to tide over the difficulties, and coordinate Xiangyang Zhongyou Youyi Company to invest 35 medical waste transport vehicles and huaxin cement Company to invest 4 vehicles to support Wuhan’s medical waste transfer work free of charge.

The staff transferred the medical waste from the tongji hospital Sino-French New Town affiliated to Huazhong University of Science and Technology. Chu Huan photo (Zhongjing vision)

  Strictly observe the last link of epidemic prevention

  Collection, handling and loading … … Unlike the hospital linens collected in the past, Luo Jun collected linens infected by COVID-19 virus in dozens of hospitals in Wuhan these days. Luo Jun is the head of the logistics department of Hubei Renfu Medical Service Co., Ltd., a subsidiary of Renfu Pharmaceutical Group, which mainly provides services such as washing, disinfection and distribution of medical fabrics.

  After the linen was transported back to the company, according to the standard operation flow, Luo Jun drove the truck to the designated isolation area, unloaded it with his colleagues and sorted it, and then the colleagues pulled the sorted linen into the isolation area for sorting, washing and disinfection, and finally disinfected the vehicle.

  In Wuhan Jiangxia First People’s Hospital, medical waste was put into the yellow trash can marked with "Medical Waste", and then transported out of the hospital’s garbage outlet and sent to the medical waste emergency treatment system. "All medical waste barrels are disinfected before leaving the hospital, and then disinfected after being shipped out." According to Zhao Yanni, the person in charge of the medical waste emergency treatment point, the medical waste collected from the ward at ordinary times will be sent to the hospital’s temporary storage, which has a disposal center and will be transported to the disposal point by a professional team. However, Wuhan’s current transportation capacity and terminal disposal capacity are tight. In this case, the medical waste collected in the ward is treated harmlessly on the spot through the medical waste emergency treatment system.

  Disinfected medical waste barrels are placed in the temporary storage area of medical waste, and emergency treatment is carried out in batches. The medical waste emergency treatment system includes six links: feeding, sterilization, discharging, transportation and unloading. It takes about 80 minutes to load and unload. The staff pushes one barrel of medical waste to the feeding station at a time. After automatic control, lifting and tipping, the waste is poured into the sterilization trolley and enters the high-temperature sterilization chamber.

  Sterilization is the core link of the whole system. The reporter saw in the First People’s Hospital of Jiangxia, Wuhan that the medical waste emergency treatment system entered the hospital in a whole vehicle and was disposed of at a fixed point. Wei Bin, general manager of Qidi Environmental Solid Waste and Renewable Resources Center, the provider of the system, introduced that the temperature in the sterilization chamber is above 135℃, the working pressure is 0.23 MPa, and the high-temperature steam sterilization is required to last for more than 45 minutes. After the waste is treated up to standard, it is discharged, transferred to the transportation station, placed in a sealed plastic bag, and translated to the unloading station. The treated medical waste, like domestic waste, is removed by the sanitation system and sent to the nearest waste incineration site.

  During the epidemic period, the amount of medical waste produced in Wuhan is several times higher than before, and a number of new technologies and products for disinfection have become the main force of medical waste treatment. The "medical waste virus killing device" jointly developed by Hubei Guanghui Energy Saving Technology Co., Ltd. and Institute of Electronics, China Academy of Engineering Physics uses microwaves to irradiate the medical waste in the container, so that the medical waste can automatically heat up, which can effectively kill bacteria and viruses. The "Environmental Protection Medical Waste Incinerator" developed by Hubei Weitian Environmental Protection Technology Co., Ltd. covers an area of less than 10 square meters. It can complete desulfurization and denitrification of flue gas while burning medical waste, and can handle 2 tons to 4 tons of medical waste every day.

The staff of Huanggang Environmental Protection Bureau inspected the medical waste disposal records. Chu Huan photo (Zhongjing vision)

  Basically realize Nissan Nissin.

  In other cities and prefectures in Hubei, the capacity of medical waste disposal has been continuously enhanced, and the daily production has basically been achieved.

  "At present, the daily disposal of medical waste is about 20 tons." Xu Yang, director of Xiangyang Hazardous Solid Waste Management Center, introduced that Hubei Zhongyou Youyi Environmental Protection Technology Co., Ltd. was urgently approved by the city to start the emergency disposal of medical waste. This company is a hazardous waste disposal enterprise adopting rotary kiln incineration disposal technology, with a daily disposal capacity of 30 tons to 40 tons. Together with two other disposal enterprises, it can fully meet the needs of harmless disposal of wastes generated by designated diagnosis and treatment hospitals and centralized medical observation points in the city at present, and all medical wastes can be collected, transported and disposed daily.

  On February 14th, huaxin cement (Yichang) Co., Ltd. successfully put the second cement kiln collaborative medical waste disposal system into trial operation. So far, the emergency collaborative disposal capacity of medical waste in huaxin cement has reached 10 tons/day. Together with the original medical waste disposal capacity of Sander Company and Qiduoyun Company of 21 tons/day, Yichang has formed a disposal capacity of 31 tons/day, and all medical wastes can be collected separately, transported safely and disposed harmlessly.

  On February 26th, Yichang started the action of cleaning and rectifying rural domestic garbage. At present, the competent departments of counties and cities in Yichang have set up special working groups, focusing on four key points: cleaning and cleaning, garbage removal, disinfection of facilities and equipment, and collection and disposal of discarded masks. According to the working mechanism of "household classification, group cleaning, village collection, town transfer and county treatment", the village environmental sanitation and cleaning operations are carried out, and the rural "combat unit" for epidemic prevention and control is strictly adhered to.

  Wang Sihai, deputy general manager of Huanggang Longzhong Environmental Protection Co., Ltd. said that the average daily medical waste collected, transported and disposed in the city is about 15 tons, which is twice the normal disposal amount (7 tons/day) and more than three times the usual volume. "The company strictly operates the process and tries its best to maximize the disposal capacity."

  "Although the medical waste received every day is more than usual, the company is running well, ensuring the daily production of medical waste." As the only qualified hazardous waste disposal enterprise in Xianning City, Chen Zhou, manager of the production department of Hubei Huichu Hazardous Waste Disposal Co., Ltd., told the reporter that they will definitely hold the "last link" of the epidemic prevention work of medical waste disposal. (Economic Daily-China Economic Net reporter Liu Jie correspondent Xiong Xi’ an)

Early detection and treatment may be the key to life and death.

  When she was discharged from the hospital, she took a picture at the gate of the hospital.

  Her husband records the changes of her illness on the desk calendar every day, and the photos are provided by Piao Piao Sao.

  Oral speaker: 53-year-old female, Piaopiaosa (net name), emergency doctor of Wuhan Eighth Hospital.

  On February 16th, the doctor named Piao Piao Sao was discharged from the hospital and went home for 6 days. Half a month ago, she thought she would never come back.

  Recalling the 20 days from illness to critical illness to recovery, Piao Piao sighed that "the disease developed rapidly beyond imagination". As a medical worker, she wants to remind all the patients who are being treated with her own experience that COVID-19’s clinical manifestations are diverse, with different degrees of severity, and her condition changes quite quickly, sometimes within a few hours. Early detection, early diagnosis and early treatment are the key. Especially when there is any discomfort in your body, don’t bear it. You must inform the doctor at the first time, which is probably the key point to decide life and death.

  For hours, I was so asymptomatic that I couldn’t walk

  I have been sitting there since the emergency department was changed into a fever clinic.

  On the morning of January 23rd, I took my temperature as usual: normal. I ate a bowl of egg noodles and rushed to the hospital. On that day, there were still many patients.

  At 9 o’clock in the morning, I received a notice from the hospital, asking us to take time to do a CT scan. I usually have the habit of fitness, and my health has always been very good. My colleagues call me Iron Man. But I took the CT as required. "There is something wrong with the film, 4 places!" When I got the CT results, my heart thumped and I began to think about when I was recruited.

  I have taken my temperature every morning since I went to the fever clinic. On the 22nd, there were a lot of patients. Although they called each other, there were several patients and their families standing in front of me as soon as they entered the clinic. The head nurse was worried that the air in the clinic would not circulate, so she opened the window. I sat by the window and felt a little cold, so I closed the window. She was worried that the air in the clinic was not circulating, and I felt cold. We kept opening and closing the windows, perhaps because of the cold, or because we were too tired to work overtime for several days in a row. In short, our immunity declined. This is the only reason I can think of.

  I don’t have a fever, and I don’t have any symptoms. I should be in the early stage. I should be able to get well soon when I go home to take medicine. I quickly diagnosed myself. I went to the pharmacy to get moxifloxacin, oseltamivir, Abidor tablets and Lianhua Qingwen capsules, and went back to the office to pack my things and go home. Feeling a little hot in my head, I took out a thermometer and measured it: 38.7 degrees. I have a fever. I decided to go home at once.

  It only takes five or six minutes to walk from home to the hospital. When I get home, I’m going to take a bath and then sleep. Before I entered the bathroom, I began to have a severe headache and vomiting, and I had no energy at all. "I heard that you were recruited?" My brother called. "There is something wrong with taking CT, and people are a little uncomfortable. I won’t tell you first." At this time, I have no strength to hold my mobile phone, and I just want to hang up quickly.

  My husband went back to his hometown, and I was the only one at home. At this point, my whole body is extremely weak. The disease is developing so fast that I didn’t expect it. I must go to the hospital at once. The director’s phone call came in. He was infected a week earlier than me, saying that he knew my situation and immediately sent someone to pick me up at the gate of the community. From home to the door of the community, it usually takes only two or three minutes, and I walked for more than 20 minutes that day. For the first time, I feel that the road is so difficult and long. If only someone could carry me. A doctor and two nurses in the emergency department were already waiting at the door, and they pushed me to the hospital by flat car.

  The fever has gone down, and I thought I was getting better.

  I was admitted to the hospital. Woke up again, it was the next afternoon, and I had a high fever for a day and a night.

  After treatment, the body temperature dropped quickly. During my stay in the Eighth Hospital, my temperature was high and low, and I kept sweating repeatedly, and I had to change several sets of underwear a day. The most uncomfortable thing is headache and severe fatigue. The nurse came to give me an injection, and I didn’t even have the strength to raise my hand. I have no appetite at all. I only ate two or two porridge for five days in hospital.

  On the fifth day, the results of nucleic acid test came out: positive, and I was diagnosed as COVID-19. My husband was very worried about me, so he asked someone to buy albumin and globulin for me, but my temperature never dropped to normal. On the eighth day, I was informed that I was transferred to Jinyintan Hospital in Wuhan for further treatment.

  There were four people on a transfer car, and there was no oxygen on the car. I opened my mouth as wide as possible and kept panting. "How long will it take to get there?" We kept asking along the way, and it seemed that there was no end in sight for more than 10 minutes.

  At 1: 00 noon on the 30th, I was admitted to an ordinary isolation ward on the second floor of Jinyintan Hospital, where the attending team was the Shanghai medical team. After hormone shock therapy, my fever dropped the next morning, my chest suddenly became clear, I felt much more comfortable and my spirit improved.

  I breathed a sigh of relief and thought that my condition was developing in a good direction.

  On the third day of transfer, his condition turned sharply and he was dying.

  February 1st, 10th day of hospitalization, 3rd day of transfer.

  No one expected that my condition would suddenly take a turn for the worse at night: I had difficulty breathing and a severe cough, as if my heart would pop out at any time after running 10 thousand meters. The heart rate is very slow, and there is an indescribable chest pain sweeping through the body. If you move a little, you will be in pain. I think this should be the second counterattack of the virus.

  I am a doctor. According to the symptoms, I judged that I had endocarditis and pericardial effusion, so I quickly told the doctor about my situation. I vaguely heard the nurse say that "the situation is not very good, and people are dying." I don’t think I can make it tonight myself. Thinking that I might never see my husband and daughter again, I struggled to get through to my husband. "I can’t … …” Hearing this sentence, my husband cried with a "wow". Every time I say a word, my chest pains are suffocating. I can only pick the most worrying things and make a simple explanation to him.

  Soon, the nurse came to draw blood and the doctor added medicine to me. The next day, my test results came out, pericarditis. The doctor said, fortunately, I spoke early and won valuable time for them to deal with it. My life was saved by myself.

  After that, my situation improved day by day. On the eighth day, I felt that I had recovered almost, and applied for CT and nucleic acid examination. I heard that I wanted to leave the hospital, but my husband worried that I was not well and advised me to stay a few more days. I can’t occupy such precious medical resources. I have to make room for patients who need urgent treatment. In order to reassure him, I sent him photos of three meals a day, and also asked my patients to help me take a video of my exercise in the ward and send it to him.

  On February 11th, I was discharged from the hospital. After life and death, it seems like a lifetime ago. When my husband came to pick me up, he specially brought the changes of my illness that he recorded for me every day for 20 days. Seeing the familiar fonts on the desk calendar, I burst into tears. Only after experiencing life and death can we know that living is really happy.

  I’ll be isolated at home for another eight days, and then I can go to work. I am very grateful to my colleagues in the hospital for their care and support, and to all the medical staff of the Shanghai Medical Team of Jinyintan Hospital for their meticulous treatment. I want to go to the battlefield again and fight with my brothers and sisters to the end. I want to see Wuhan filled with fireworks as soon as possible. When the quarantine expires, I will donate plasma and treat more patients with my own blood. (Reporter Liu Xuan)

Special effects of storytelling: Walking into the visual effects team behind One Step Away


Special feature of 1905 film network In an office building in Dongcheng District, Jan Heinze, executive producer of PIXOMONDO, opened his eyes wide in front of the camera: "China is an exciting market. We have only been here for five years and have witnessed its tremendous changes, which are unbelievable. "


Just last week, Jiang Wen’s highly anticipated new work "One Step Away" was officially released. After a series of twists and turns, such as censorship, dubbing, and the cancellation of the premiere, One Step Away confidently entered the cinema and left the heated discussion to the fans. As of December 23rd, the cumulative box office of One Step Away has reached 380 million yuan. The magnificent colors and dreamy style of the film must still stay in your mind, and it is the German "Oscar-level" special effects company PIXOMONDO that helped Jiang Wen create this "magic realism" masterpiece. Recently, 1905 Film Network visited PIXOMONDO Beijing Branch exclusively to reveal the special effects industry hidden behind the film.


"Boutique-style" operation: resource sharing for 8 branches in the global market.


Maybe you haven’t heard of PIXOMONDO at all, but its works can list a must-see list for fans: Hugo, iron man 2, The Hunger Games, Snow White and the Hunter, Fast and Furious 5, Farewell Atlantis, Star Trek: Dark Boundless … … PIXOMONDO won the Best Visual Effects Award (Hugo) at the 84th Academy Awards in 2012 and the Best Special Effects Award (Game of Thrones) at the 63rd Emmy Awards. How did this mysterious behind-the-scenes team work, and how did they get together with director Jiang Wen?

Ten years ago, many films had almost no special effects, but now it is different. Even a small-budget love movie will have several special effects shots. "If you look at last year’s box office data, you will find that the top ten are special effects blockbusters. For filmmakers, special effects are tools that can shoot things that are impossible in reality, help explain the stories in movies, and create a whole new world. " Jan believes that special effects can actually be divided into two categories. Due to technical reasons, some special effects are easily visible to the audience, while others are more reflected in the imagination, which helps to increase the richness of the story.


Christoph Zollinger (hereinafter referred to as Chris), the visual effects producer of One Step Away, added: "Special effects make the visual elements and story statements of a movie more complete. For sci-fi films, which are particularly dazzling, artistic drive and technical means are indispensable. Fortunately, now is the digital age, and we can easily make many pictures that we can’t shoot in reality. Special effects producers are also storytellers and filmmakers to explore and realize those unknown things. "


Pixomondo was founded in Germany in 2001, with 8 studios in the United States, Canada, Germany and China. Unlike those big companies with 500 or 600 employees, PIXOMONDO’s eight studios are not large in scale, and the most special thing is that they have a clear division of labor and cooperation with each other. "We are more like a boutique. We focus on a variety of markets around the world, and Hollywood is just one of them. " Jan shrugged his shoulders, as if he was helpless about people’s prejudice against special effects. Every studio in PIXOMONDO will share talents, resources, film projects and so on, and sometimes eight studios will start work at the same time for a film. "We started five when we were doing One Step away."

To do special effects, you should also be able to "tell stories": "One step away" takes a year and a half to set the picture style.


It is said that Jiang Wencai found PIXOMONDO on the recommendation of martin scorsese. Perhaps it is the dazzling colors of European movies in Hugo that attracted him, or the same retro storyline is more likely to resonate. PIXOMONDO visual artists began to get involved in the film project one and a half years before the filming of One Step Away. Chris stressed: "Compared with previous film projects, this one is very different. PIXOMONDO Beijing Studio played a leading role for the first time. "

In people’s impression, special effects seem to be just a processing link on the film production line, such as ornaments on the Christmas tree, which are responsible for creating a glamorous appearance. Jan corrected in the interview: "Nowadays, special effects companies will not define themselves by what kind of technological means. Post-production is just a means. We should think about how to combine technology with storytelling and become a director or screenwriter ourselves." Hundreds of people participated in the production of One Step Away, and PIXOMONDO was involved in the pre-planning from the beginning to help determine the overall visual style of the film.


Seeing the three dimensions, understanding the general secretary and then talking about the sobriety and firmness of "rushing for the exam"

  General Secretary of the Supreme Leader pointed out at the seminar on "Learning the spirit of the important speech of the General Secretary of the Supreme Leader and Meeting the 20th Party Congress" for leading cadres at the provincial and ministerial levels that in order to consolidate the long-term ruling position and always win the heartfelt support of the people, we must always be sober and firm in "catching the exam".

  Looking back, in September, 2019, on the eve of celebrating the 70th anniversary of the founding of New China, the General Secretary proposed to answer the questions of the new era with sobriety and firmness in "catching the exam" when inspecting the memorial site of Xiangshan Revolution in Beijing. In 2021, at the Fifth Plenary Session of the 19th Central Commission for Discipline Inspection and the Party History Learning and Education Mobilization Conference, the General Secretary mentioned "keep ‘ Catch the exam ’ Sober. "

  "The times are the writers, we are the respondents, and the people are the reviewers." The examination papers are always new, the true colors are still the same, and "catching the exam" is always on the road.

  Catch the exam all the way: the Communist Party of China (CPC) has lived up to history and people’s choice.

  A political party, from small to large, from weak to strong, is also simple at the beginning, and it will be great at the end.

  In July 1921, the Communist Party of China (CPC) was born in Shanghai Shikumen and Nanhu Red Boat. From Jinggangshan to northern Shaanxi, from northern Shaanxi to Xibaipo, and then to Beijing, all the way to catch the exam, in exchange for "overwhelming and generous."

  In March 1949, when the CPC Central Committee set off for Beijing from Xibaipo at the eastern foot of Taihang Mountain, Comrade Mao Zedong said: Today is the day to go to Beijing to catch the exam.

  In July 2013, the General Secretary of the Supreme Leader came to Xibaipo, standing at the height of history and times, and profoundly pointed out that the "rushing for exams" faced by the party is far from over.

  Taking the exam all the way is also exploring all the way. From a single spark to the potential to start a prairie fire, and then to the two answers of "cave question", the Communist Party of China (CPC) has developed into the largest Marxist ruling party in the world.

  "In the past 100 years, our party has been committed to the happiness of the people of China, the rejuvenation of the Chinese nation, the progress of mankind, the harmony of the world, the public interest in the world, and the right path in the world. This is the greatest confidence of our party in its historical self-confidence. It is also the historical confidence of our party to unite and lead the people to move forward." At the end of 2021, the Political Bureau of the Communist Party of China (CPC) Central Committee held a special democratic life meeting on the study and education of party history. The Supreme Leader General Secretary stressed, "Today, we can say that the Communist Party of China (CPC) has lived up to history and people’s choices."

  In the past 100 years, the party has handed over an excellent answer to the people and history. Now, with the unity of the Party, the people of China have embarked on a new road to achieve the goal of the second century of struggle.

  Pass the big exam: all our achievements have been made through the joint efforts of the party and the people.

  The great rejuvenation of the Chinese nation cannot be achieved easily by beating gongs and drums. Two angles provide us with an observation perspective.

  Space: Looking at the domestic general trend, China’s development faces new strategic opportunities, new strategic tasks, new strategic stages, new strategic requirements and new strategic environment, and the risks and challenges to be dealt with, contradictions and problems to be solved are more complicated than before. Looking at the international trend, the great changes that the world has never seen in a century have accelerated its evolution, and the characteristics of changes in the world, times and history are more obvious.

  Time: the five years since the 19 th National Congress of the Communist Party of China are extremely unusual and extraordinary; In the 10 years of the new era, the risk challenges we have encountered are high in wind and high in waves, sometimes even stormy waves, and various risk challenges come one after another, with unprecedented complexity and severity.

  COVID-19 epidemic is not only a crisis, but also a big test. We adhered to the principle of putting people first and life first, and carried out people’s war, general war and blocking war against the epidemic, which protected people’s life safety and health to the utmost extent, and made overall plans for economic development and epidemic prevention and control and achieved the best results in the world.

  Only a nation that can unite and struggle can have a future, and a political party that can unite and struggle can be invincible. The greatest happiness in the world is to strive for the happiness of the people. We strengthened our confidence, faced difficulties, fought one battle after another, and took one exam after another. All our achievements were made through the joint efforts of the Party and the people.

  On January 30th this year, General Secretary’s speech at the 2022 Spring Festival group meeting was inspiring: "As long as more than 1.4 billion people in China always hold hands and look forward to the future together, as long as more than 95 million people in the Communist Party of China (CPC) always look forward to the future together with the people’s hearts, we will certainly be able to continue to create amazing miracles on the new road of catching the exam."

  Facing the exam with confidence: The most fundamental thing is to do our own thing well.

  "Being safe without forgetting danger, being alive without forgetting death, and governing without forgetting chaos", our party was born out of internal and external troubles, grew up in hardships and setbacks, and grew stronger in overcoming risk challenges. It has always had a strong sense of hardship and risk, and always prepared for the exam with a sober and firm attitude and a rainy eye.

  "A hundred years of change, one thing comes out, one gray rhinoceros and one black swan." During the inspection tour in Hainan from April 10th to 13th this year, General Secretary of the Supreme Leader mentioned, "A revolutionary elder once said such a thing, ‘ Always uneasy ’ . I listened to it very resonantly. "

  At the end of April, the General Secretary presided over the the Political Bureau of the Communist Party of China (CPC) Central Committee meeting, which emphasized that leading cadres at all levels should have a sense of responsibility of "always worrying" in their work, take responsibility, be realistic and pragmatic, and prevent all kinds of "black swan" and "grey rhinoceros" incidents.

  Not sleepy lies in early consideration, not poor lies in early preparation.

  In January, 2019, General Secretary of the Supreme Leader analyzed the major risks in eight fields, such as politics, ideology, economy, economic and trade struggle with the United States, science and technology, society, foreign work and the Party itself, and put forward clear requirements at the opening ceremony of the special seminar for leading cadres at the provincial and ministerial levels.

  At the end of last year, at the Central Economic Work Conference, the General Secretary said earnestly: "I often sound the alarm. I am ringing the alarm bell to make everyone alert and be prepared for danger in times of peace. "

  See the micro-knowledge, prevent the micro-duration, understand the foresight of the "mast top", and show the foresight of governing the country.

  At this seminar, the general secretary stressed that the whole party must enhance its sense of hardship, adhere to the bottom line thinking, strengthen its will to fight, enhance its fighting skills, adapt to the situation with correct strategic strategies, cultivate new opportunities and open up new opportunities, and rely on tenacious struggle to open up a new world of career development. The most fundamental thing is to do our own thing well.

  Do your own thing well, go your own way, look forward to a new way to catch the exam, step on the rough road, fight hard and start again.

  Coordinator: Cui Shixin

  Planning: Du Shangze

  Written by Kuang Xixi

  Editor: Xu Cheng

  Image source: Xinhua News Agency (photo: Ju Peng, Xie Huanchi, visual: Bi Xiaoyang)

People’s Forum Online Review | Strengthening Cultural Confidence in Keeping Honesty and Innovating

  Recently, the General Secretary of the Supreme Leader attended the forum on cultural inheritance and development and delivered an important speech, stressing the need to adhere to integrity and innovation, to maintain the integrity and spirit of integrity and innovation, to continue the historical context and write contemporary Chinese chapters. China’s excellent traditional culture is the spiritual wealth that shines forever on China’s land. It has both the spiritual code of "where we came from" and the spiritual signpost of "where we are going". We should strengthen our cultural self-confidence, take on the mission and work hard in innovation, and continue to promote cultural prosperity, build a cultural power and build a modern civilization of the Chinese nation at a new historical starting point.

  Defending is the foundation. Chinese excellent traditional culture is the spiritual lifeline of the Chinese nation and an important source of cultivating socialist core values. From the political ambition of "worrying about the world first, and enjoying the world later" to the patriotic feeling of "striving for the country’s life and death, why not avoid it because of misfortune and happiness", from the lofty righteousness of "wealth can’t be lewd, poverty can’t be moved, and power can’t be bent" to the sacrifice of life for righteousness of "who has never died since ancient times, keeping a fresh heart to shine on history", China’s excellent traditional culture has always inspired Chinese sons and daughters. The tree height thousands of feet has roots, and the water flow Wan Li is active. In today’s situation of profound economic and social development and changes, and diverse values, we should strengthen our historical consciousness, strengthen our cultural self-confidence, learn from classics and traditions, consciously use Bacon, an excellent Chinese traditional culture, to cast souls, enlighten our minds and moisten our hearts, and unite the spiritual strength of all people who work hard and move forward with one heart and one mind.

  Innovation is the key. The value of culture lies not only in adhering to traditional excellent culture, but also in spreading with the times. Whether it is the popularity of variety shows such as China in Classics and National Treasures or the popularity of adapted dance programs such as Dancing for the Millennium and Only Green, it is the creative transformation and innovative development of Chinese excellent traditional culture, which makes the excellent traditional culture rooted in history shine new light in the new era. Today, facing the new situation at home and abroad, the new situation in the ideological field and the new trend of information technology development, it is more necessary than ever to innovate to inherit and carry forward the excellent Chinese traditional culture. We should rely on the power of the Internet and use market-oriented means to develop more carriers and scenes to spread excellent traditional culture, so that it can enter modern life and blend into the homes of ordinary people, and constantly create new glory of Chinese culture from "broken circle" to "out of circle" and from "alive" to "on fire".

  Only by adhering to integrity can innovation have a clear position and direction; Only by constantly innovating and being upright can we get the source of vitality and the foundation of power. One of the important reasons why the Chinese nation has stood firm and courageously advanced in the torrent of history is that generations of Chinese sons and daughters have cultivated and developed a unique and profound Chinese culture in the process of integrity and innovation, which has provided a strong spiritual support for the Chinese nation to overcome difficulties and live endlessly. The wisdom and essence of Chinese excellent traditional culture have permeated all aspects of governing the country, from "people first, life first" to "Lucid waters and lush mountains are invaluable assets". Facing the future, we should organically combine upholding and developing Marxism with carrying forward China’s excellent traditional culture, unswervingly follow the road of Socialism with Chinese characteristics, and constantly push the cause of the Party and the country to a new level.

  Cultural prosperity leads to national prosperity, while strong culture leads to strong nation. Firmly holding the "root" and "soul" of Chinese excellent traditional culture, always rooting in the fertile soil of Chinese culture and constantly absorbing the nourishment of innovative practice, we will surely gather the majestic cultural forces and strive to write a new chapter in building a socialist modern country in an all-round way. (Author: Lin Yunpeng)

Mobile charging car, emergency charging cabin … Accurate and scientific layout to alleviate the "charging tide"

  CCTV News:In the past few days, many places in the country have ushered in the peak of returning home. According to the data of the smart car networking platform of the State Grid, as of February 5, the charging amount of new energy vehicles in the expressway service area on the platform has increased by more than 60% compared with the same period of last year. With more and more new energy vehicles joining the returning army, the "travel tide" has formed, and the "charging tide" of new energy vehicles has also appeared.

  The data shows that in the 11 days from January 26th in Spring Festival travel rush to February 5th, the charging amount of new energy vehicles in the expressway service area reached 34,089,100 kWh, and the charging times reached 1,519,400, which were 67.06% and 48.42% higher than that in Spring Festival travel rush in 2023, respectively.

  According to the platform data, during the Spring Festival travel rush in 2024, the peak period of the whole high-speed busy index reached 30%— 40%, which shows that among all the stations on the expressway, there are 30%— 40% of the stations are fully charged. At ordinary times, the charging busy degree of these stations is only about 10%, and the busy degree has doubled or tripled, showing an obvious tidal phenomenon.

  Emergency charging compartment of mobile charging vehicle should deal with "charging tide"

  In view of the "charging tide" brought by the "travel tide" of new energy vehicles, during the period of Spring Festival travel rush, many places in China took various measures to solve this problem.

  It is predicted that during the Spring Festival in 2024, the average daily charging capacity of Jiangsu expressway service area will reach 600,000 kWh, a year-on-year increase of 70%, a record high. In order to alleviate the charging pressure, Taizhou power supply department has reformed 7 service areas and 14 charging stations within its jurisdiction, and equipped mobile charging vehicles. In Qinhu service area on Yanjing Expressway, a 120kW mobile charging vehicle is specially equipped, which can provide uninterrupted charging service for four electric vehicles at the same time.

  In Pingwang Service Area, Wujiang District, Suzhou City, there are 16 charging parking spaces in the north-south direction. Since Spring Festival travel rush, affected by high-speed tidal phenomenon, eight charging parking spaces on the north side of the service area are basically full every day, but there are vacant parking spaces on the south side. Local staff guided some cars on the side with large traffic flow to the opposite idle service area for charging through the two-way culvert, which effectively improved the bearing capacity of the service area.

  In Tianjin, in order to reduce the waiting time for new energy vehicle owners to charge on expressways, the local electric power department started the emergency charging cabin in the expressway service area on the one hand, and upgraded the charging facilities of 46 busy high-speed charging stations in advance. After the renovation, the average charging time was shortened by nearly 30%.

  Scientific layout to ease the expressway "Charging tide"phenomenon

  China has been speeding up the layout of charging piles, so that electric vehicles can alleviate the "energy-filling anxiety" of expressways. In the future, this phenomenon of "charging tide" is expected to be alleviated with the increasingly intelligent and efficient energy-replenishing network of expressways being gradually woven.

  According to the data of the Ministry of Transport, at present, there are more than 20,000 charging piles in expressway service areas nationwide, covering nearly 50,000 parking spaces for minibuses. The coverage rate of charging facilities in expressway service areas in Beijing, Liaoning, Jilin, Shanghai, Zhejiang, Hunan and Xinjiang has reached 100%.

  According to the data of China Electric Vehicle Charging Infrastructure Promotion Alliance, at present, the increment ratio of piles to vehicles is 1:2.5, and the construction of charging infrastructure can basically meet the rapid development of new energy vehicles. Experts say that highway charging piles are usually idle and not enough for holidays. To solve this "tidal" problem, we should not just consider the increment, but also improve the quality to ensure its economy.

  In Liaoning, for new energy vehicle users, the local high-speed charging travel guide has been issued, so that drivers can check the layout of charging piles in advance, so as to better plan the charging line. At the same time, the local power department also accurately grasps the status of each charging pile, such as pile body, display and charging cable, through the digital platform, and problems can be solved in real time.

Jiangling Ford New Energy Lingrui plug-in hybrid is "worth seeing" and I recommend you to try it.

In the competition with the same class models, it is worth mentioning in terms of space performance. Let’s take you to appreciate its style.

Let’s take a look at the appearance of the plug-in hybrid of Lingrui. The overall appearance of the plug-in hybrid front of Lingrui is unique and looks more dynamic. Coupled with simple headlights, the visual effect is still good. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Come to the side of the car, the car body size is 4685MM*1935MM*1710MM, the car uses simple lines, and the side circumference gives people a very fashionable and dynamic feeling. With large-sized thick-walled tires, it gives people a very simple feeling. In the design of the rear end, the rear end and the front end echo each other from a distance, and the taillight style is relatively young and individual, creating a good gas field.

In the plug-in hybrid car, the plug-in hybrid interior looks very fashionable and elegant, highlighting the hierarchical effect. The car looks very good outside the steering wheel, and it is made of genuine leather, so it feels good. Take a look at the central control. The car is equipped with a touch-sensitive LCD central control screen with young personality, which makes the interior style impressive and conforms to the mainstream aesthetics. The dashboard and seats are equally eye-catching. The car is equipped with a simple dashboard, and the information is easy to read and clear. The car uses leather seats, which are wide and thick and very comfortable to ride.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, NFC/RFID key, rear wiper, interior atmosphere light and other configurations, which greatly improves the convenience of using the car.

To sum up: SUV has an atmospheric appearance, good spatial performance and high cost performance. I wonder if you are interested in it.

Industry 4.0: Three Directions of Digital Supply Chain

  Focus on cutting-edge scientific and technological innovation and upgrading of traditional industries

  The Industrial 4.0 Revolution sweeping the world has affected almost every industry, including the supply chain management of all industries.

  In the past, supply chain management was a headache for all industries, because the traditional supply chain involved a lot of fuzzy and inaccessible data, which swallowed up cost, time and patience like a "black hole". Industry 4.0 will give birth to a new digital supply chain and realize more complex and streamlined supply chain management.

  Digital supply chain is an important direction of industrial solutions and business processes in the future, including not only logistics, warehousing, transportation, but also engineering, research and development, manufacturing and asset management.

  With the application of many innovative technologies such as artificial intelligence, Internet of Things and blockchain in the supply chain, the traditional supply chain management is rapidly moving towards digitalization, intelligence and controllability.

  1. Cross-platform asset tracking that connects everything

  At present, GPS positioning is a mature technology with low price and low management cost, which is widely used in various fields. Through sensors connected to various assets or vehicles, the location and general time planning of assets can be obtained.

  Enterprises can track assets through bar codes and tracking numbers, and know where products and goods are being shipped. However, this kind of tracking and monitoring is far from accurate, and it will still bring many problems and inconveniences.

  For example, after shopping on the e-commerce platform, the logistics information shows that "the courier is delivering the goods", but we can’t know whether the courier will deliver it within the next hour or within three hours.

  In the industrial field, this inaccurate or delayed logistics distribution will bring some confusion to the production of enterprises, and even cause the production line to stop. Especially for manufacturers who pursue zero inventory, zero inventory not only refers to the timely delivery of final products, but also includes the inventory management of raw materials and equipment needed for production.

  Therefore, more accurate asset tracking technology will be an important direction of digital supply chain in the future. Hans Thalbauer, senior vice president of SAP, said, "We should not only create connections for goods, but also create connections for business partners. We need to connect not only suppliers, but also suppliers of suppliers. "

  The future digital supply chain should not only connect all links in the supply chain, but also connect all factors that affect logistics distribution, such as weather, natural disasters, road infrastructure, regional economy and even political influence, so as to minimize risks.

  For example, last year’s hurricane, which caused great damage to the American economy, affected the distribution of some suppliers’ goods, causing some automakers to shut down production. If we can get the news from the supply chain that "my supplier’s factory in Japan is affected by the earthquake and will stop production in the next two weeks", manufacturers can purchase products from suppliers in other parts of the world in time.

  2. Timely production and forecast monitoring

  As early as several decades ago, Toyota Motor Corporation initiated the concept of just in time to alleviate the problem of lack of cash, land and large inventory. Through the accurate management system, the response time of suppliers is shortened and the investment in process inventory is reduced.

  But the basis of timely production is that all parts and raw materials must arrive on time. On the automobile assembly line, the shortage of any part will affect the normal production of the production line. If the distribution of parts is delayed, it may lead to product quality problems or even downtime; If the delivery is too early, the factory is not ready to receive it, which will increase the cost of inventory management.

  In order to meet the production needs of large manufacturers, OEM will have strict delivery response time to ensure that parts can arrive at suppliers on time. However, this will bring great production pressure to suppliers. On the one hand, suppliers have to invest a lot of money in expedited transportation, and at the same time, in order to avoid the penalty of downtime caused by delayed transportation, suppliers must also maintain a certain amount of spare parts inventory.

  Therefore, timely production can improve the production efficiency of OEM manufacturers, but it will lead to low efficiency of suppliers, thus increasing the cost of parts.

  This requires the future digital supply chain to have the machine learning ability of real-time prediction. Through digital connection, it can realize predictive quality management, predictive manufacturing and predictive maintenance, improve the efficiency of production and distribution, and reduce costs.

  3. Blockchain and traceability

  The advantages of security, trust, traceability and controllability make blockchain one of the most potential new technologies. By creating a safe and transparent ledger system, all relevant stakeholders in the supply chain, such as manufacturers, retailers, logistics service providers and regulatory agencies, are brought into the same management platform, making the whole management process credible and transparent.

  In recent years, many start-ups that use blockchain technology to reshape supply chain management have been born. At the same time, traditional logistics giants have also begun to explore the application path of blockchain.

  For example, the shipping giant Maersk cooperated with IBM to develop the TradeLens blockchain platform, aiming at improving logistics efficiency and simplifying the documentation of global container transportation. After testing, the handling capacity of shipping documents is reduced by 10 times, and the transportation time is reduced by 40% on average. At present, nearly 100 partners around the world have joined the platform.

  Through opening up, blockchain technology can effectively prevent price fraud, transportation delay and payment delay, eliminate middlemen and effectively reduce transaction costs.

  In the industrial field, although the blockchain is still in the experimental and exploratory stage, once it is deeply integrated with industrial production, it will play an important role in future industrial production and digital supply chain.

  In the future, all kinds of new technologies will allow us to look at every link of the whole supply chain more rationally from the digital point of view, and help us to continuously improve our production, analysis, maintenance and forecasting capabilities.

  As Hans Thalbauer, Senior Vice President of Supply Chain and Internet of Things of SAP Company said, "This is a digital mirror. It is the digital twin of products, the twin of assets and a mirror of the world. This allows us to start the dynamic adjustment process. We hope to create a digital mirror image of the real world in this environment. "

This article first appeared on WeChat WeChat official account: Capital Lab. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

(Editor: HN666)

Grammy Madonna milks her breasts and shows her hips, and then Sam runs with her, becoming the winner.

    1905 movie network news The 57th Grammy Awards Ceremony was held in Los Angeles on February 8th, US local time and February 9th, Beijing time. This year’s red carpet show, Starlight Glimmer, featured many beautiful stars. Different from the past, kissing "flirting" was popular on the red carpet this year. kim kardashian and Lady GaGa kissed their male partners boldly, and Ariana Grande, a newly emerging little fresh meat, dressed up in a white dress and flirted with her male partners. Nicole Kidman, a movie star, was prescient and put her hand on her husband’s mouth to "forbid" kissing. This "show of love" is really forcing single dog to die.

    Other actresses are still beautiful scenery without a male companion. Taylor Swift still remembers to show off her long legs like a model. Rihanna no longer plays cold and cold, but wears a long pink dress to look fresh. Compared with before, miley cyrus finally stopped "sticking out her tongue and revealing her milk" and wore a dress normally, but the black backless dress is sexy. Are you sure that the color meets the age of the post-90 s? Without the age advantage, Madonna, who is already "old", made a sexy appearance in a show of bursting breasts and showing her hips, Beyonce showed her "hemisphere" in a domineering black dress, paris hilton, a celebrity, showed her breasts in a long silver dress, and nicki minaj, a "spicy chicken", brushed her hair forward and turned it back. Katy Perry, the fruit elder sister, did not exaggerate the fruit shape, but dyed her purple hair instead. kaya jones was unwilling to be lonely, and combed her red buns to steal the camera. Those who don’t have "milking and dyeing their hair" can only wear an oversized long skirt to steal the mirror, but accidentally stealing the mirror is unsuccessful. Just like Princes Harris, wearing a black gauze skirt is like a black crow.

    Apart from female stars, this year’s male stars are really not worth watching, but they are still worth watching for the audience in China. Lang Lang, the "Piano Prince", won glory for his country and is expected to perform at the Grammy Awards this year. Although the shape on the red carpet show is not as "stunning" as that of Zhang Jiebao, who has gone abroad before, people in this country are still very much looking forward to it.

Sam smith won four prizes and became a big winner "Fruit Sister" to accompany Grammy 7 times.

    The opening song of the award ceremony was performed by Australian rock group AC/DC, and "Rock or Bust" and the classic single "High way to Hell" were played live! If ginger is still old and spicy, the audience will bring a bright little red corner to help when playing, which will stir up the atmosphere at the scene. The first award was announced by Taylor Swift, and finally sam smith won it. He was the biggest winner in this Grammy. In addition, as we all know, "Mouldy Mould" is a superstar on the stage, but it becomes a small fan in a second under the stage. No matter who performs, it is very popular to swing with the music, and this time is no exception, and it is still awkward. Later, Farrell teamed up with Lang Lang to perform the hit single "Happy". After the performance, Lang Lang also communicated with Madonna and took a photo with Jay Z. In addition, Ariana Grande, a popular female singer, performed a new single Just A Little Bit of Your Heart, which was included in her second album My Everything last year. Katy Perry, the fruit sister who accompanied the Grammy for seven times, sang a lyrical new single "By the Grace of God". After reading it, she really wanted to say, "Ask the judges for an award".

    Grammy regulars Lady GaGa and old artist Tony Bennet performed the theme song Cheek to Cheek in the Top Hat by Fred Astaire, the king of jazz dance. "Ga Jie" was elegant and jazz this time, and it was retro and unplugged. Hosted by Miley and Spicy Chicken, Madonna "Tianhou" appeared on the stage, making her debut in the new album Rebelhart, featuring the first single Living For Love. Grandma Mai is now 57 years old, but her singing and dancing are still hot and sexy, and her voice is still so great! Rihanna performed their new single "Four Five Seconds" together with "Kanye" Kanye Omari West. It is worth mentioning that "Japanese woman" wore a men’s interpretation of the single. Although the pink dress was fresh on the red carpet, the performance revealed Rihanna’s nature, and the men’s clothing was still cool and cool. At the end of the day, Beyonce made a stunning finale, singing the classic gospel song "Take My Hand Precious Lord" and singing the soundtrack song "Glory" with other singers who attended the tribute.

    In this Grammy nomination, British newcomer sam smith and American diva Beyonce led the way with six nominations. Among them, sam smith, who just released her first solo album, swept all the nominations for four general awards. In the last six nominations, he won four awards, including single of the year, production of the year, new artist of the year and pop album of the year, and was the biggest winner of this year’s Grammy Awards. In addition, when this year’s nomination list was first exposed, it was surprising that Lady GaGa’s "Art Pop" only appeared in the nomination for the best traditional pop album, but after learning that she was nominated for only one award, Lady Gaga still shared her joy on twitter. Give her a compliment for her generosity. At least she didn’t angrily announce that she wouldn’t attend the awards ceremony because her album wasn’t nominated for the album, as justin timberlake did last year.

    Except for Lady GaGa, Fruit Sister was nominated for the Best Pop Album Award by Prism this year, but it was finally won by sam smith, and the Best Pop Group Award nominated by Dark Horse with Juicy J was also won by A Great Big World. However, since 2011, "Sister Fruit" has been nominated by Grammy every year, but missed the "Little Horn" award every year. She still runs with me this year, and has become the "Little Plum" Leonardo DiCaprio in music. After 7 years of professional running, it is no wonder that BiBi Zhou has to "swear" to defend his idol in Weibo, saying, "Damn it. Don’t hack my fruit sister again. If you don’t give a prize after running for seven years, you will summon the dragon next year. "

Sam smith’s fame experience

    Born in London, England on May 19th, 1992, he joined the British Youth Music Troupe in 2007 and participated in "Oh! Carol "performance. In 2012, the single Latch by Sam and Decryption Brothers was released, and on May 19th, 2013, the single La La La Sam and Naughty Boys was released, reaching the top of the UK singles charts and ranking 11th in the UK singles charts. In January, 2014, Sam became the champion of BBC TV’s "Voice of the Year". Since then, like his predecessors, he has stepped towards Grammy with solid singing skills and unique style. In May 2014, Sam officially came out, admitted that he was gay, and said that his first album was about his unrequited love.

Complete winners list of 2015 Grammy Music Awards

Comprehensive award(GENERAL FIELD)

Annual album: Morning Phase》-Beck

Annual production: Stay With Me》-Sam Smith

Single of the Year: Stay with Me (Dark Child Version)–Sam Smith (sam smith)

Best newcomer: Sam Smith

Best Pop Singer: Pharrell Williams.

Best pop group: Say Something-A Great Big World with Christina Aguilera

Best Pop Instrumental Album: Bass & Mandolin-Chris Thile & Edgar Meyer

Best Pop Album: In the Lonely Hour-Sam Smith

DANCE FIELD

Best dance music recording: "Rather Be"–Clean Bandit Feat. Jess Glynne

Best Dance Music/Electronic Album: Syro-AphexTwin

Best traditional pop album: Cheek to Cheek–Tony Bennett & Lady Gaga

ROCK FIELD

Best rock musician: Jack White

Best metal performance: The Last in Line-Tenacious D.

Best rock song: ain’t it fun–paramore

Best Rock Album: Morning Phase》-BECK

Best alternative music album: St. Vincent–St. Vincent

R&B FIELD

Best R&B singer: Beyoncé

Best traditional R&B performance: Jesus Children-Robert Glasper Experimental Featuring Lalah Hathaway & Malcolm-Jamal Warner

Best R&B song: Drunk in Love–Beyond Feat. Jay Z.

Best Contemporary Urban Music Album: Girl–Pharrell Williams

Best R&B album: Love, Marriage & Divorce-Toni Braxton & Baby Face

RAP FIELD

Best rapper: "I"–Kendrick Lamar

Best rap collaboration: The Monster–Eminem Feat. Rihanna

Best rap single: "I"–Kendrick Lamar

Best rap album: The Marshall Mathers LP2–Eminem

COUNTRY FIELD

Best Country Singer: Something in the Water-Carrie Underwood

Best Country Group: Gentle on My Mind–The Band Perry

Best Country Single: I’m Not Gonna Miss You-Glen Campbell

Best Country Album: Platinum–Miranda Lambert