Summary of sales of major platforms in double 11 in 2020

In 2020, the sales of Double Eleven reached a new high, among which Tmall sales exceeded 490 billion yuan and JD.COM sales exceeded 270 billion yuan. At the same time, the rapid development of live broadcast e-commerce contributed a lot to the rapid growth of e-commerce sales during the Double Eleven period.

In recent years, the Double Eleven E-commerce Shopping Festival has become a consumption carnival season in China and even the world. In 2020, major e-commerce companies will make the past double 11 a dual-sale system, which will lengthen the whole activity cycle and turn the "shopping festival" into a "shopping season". More and more brands and consumers will participate in this shopping carnival. During double 11 in 2020, the sales record of e-commerce platforms will be broken again.

The turnover of "double 11" in the whole network exceeded 500 billion yuan.

According to the data released by the star map data, in 2020, the sales of the whole network in "double 11" was 332.8 billion yuan, and it was 192.1 billion yuan on November 1 -3, totaling 524.9 billion yuan during the Double Eleven period, up 28% year-on-year. During the "double 11" period (October 21-October 31, November 4-November 10,

Tmall has obvious home advantage.

As the founding platform of double 11 Shopping Festival, Taobao Tmall still maintains its home advantage. On the day of double 11 in 2020, Tmall contributed 59.1% of the sales, and during the period from November 1 to 3, 2020, Tmall contributed 56% of the sales.

Tmall’s "double 11 Global Carnival Season" sales exceeded 498.2 billion yuan.

In 2020, Tmall launched the global carnival season in double 11, and its sales reached a new high. According to the data released by Tmall, nearly 800 million consumers participated in Tmall’s "double 11 Global Carnival Season" (November 1-November 11), and the accumulated order amount exceeded 498.2 billion yuan, an increase of 103.2 billion yuan over the same period in 2019, a year-on-year increase of 26%, the highest growth rate in the past three years.

On the same day in double 11, from 0: 00 on November 1 to 0: 30 on November 11, the cumulative turnover of the global carnival season of Tmall double 11 in 2020 reached 372.3 billion yuan, and the peak order reached 583,000. By 24: 00, Tmall’s "double 11" real-time logistics orders also exceeded 2.321 billion orders, which is about equal to the sum of the national express delivery volume in 2010.

Note: The data of double 11 in 2011-2019 and November 1-November 11 in 2020.

JD.COM’s sinking market fully released sales growth rate of over 30%

In recent years, JD.COM has covered 92% of the counties and 83% of the township consumers through self-built logistics, fully releasing the consumption potential of the sinking market. During the "double 11" in 2020, there were 264 brands on the JD.COM platform in JD.COM, with the growth rate of over 10,000 brands reaching twice. During the "double 11" event, the cumulative sales in JD.COM reached 271.5 billion yuan, up 32.8% year-on-year.

The contribution of live e-commerce continues to expand.

Since 2019, live e-commerce has developed rapidly. During this "double 11" period, live e-commerce has achieved good results. According to the data released by Qunyi e-commerce, during the double 11 in 2020, in terms of Taobao, the pre-sale turnover of Viya Tmall live broadcast reached 8.35 billion yuan, and Li Jiaqi brought 5.79 billion yuan in pre-sale turnover; Aauto Quicker is represented by the Simba team. The sales of Simba Double 11 reached 8.8 billion yuan, 3.8 times that of 2019; Tik Tok also launched the Pet Powder Festival during its stay in double 11, with a single-day turnover of over 2 billion yuan, with a final cumulative turnover of 18.7 billion yuan.

In 2020, the COVID-19 epidemic greatly changed consumers’ shopping styles and consumption habits, and the penetration rate of online shopping continued to expand. Generally speaking, after the COVID-19 epidemic in 2020, China’s consumer market rebounded steadily, the e-commerce industry recovered strongly, and the industry boom continued to heat up, which became an important kinetic energy to stimulate China’s consumption and economic growth.