The reference news network reported on July 24. Spain’s "Fun" monthly magazine published an article in May, saying that smiling is healthier. Why do some funny things make some people laugh while others are indifferent? "I think humor is a way of looking at life and an immune mechanism at the same time," said Javier Cansado, a Spanish comedian. "I always think my children are funny, but they are not humorous. I may be able to teach them how to taste wine, but a sense of humor is innate. "

　　According to the article, laughter is a widely studied behavior in the scientific community for decades, and humor shows more about what we think and feel about our relationship with others. Humor is an emotion, so it is difficult to measure.

　　Capture the funny dance of neurons

　　With the help of advanced neuroimaging technology, we know that humor originates from the misidentification area in the center of the brain, which is located directly above the corpus callosum connecting the left and right hemispheres. From this position, you can "supervise" all other areas of the brain that perform their duties.

　　When we are listening to a joke, the sound waves emitted by words will be transmitted to the brain through electrical pulses. How can I hide an elephant in a cherry tree? Faced with such a brain teaser, the left hemisphere will immediately start sorting out information and try to guess the logical ending. At the same time, a small active area in the right hemisphere will help us imagine this narrative from a very absurd angle. In addition, we also need the help of a brain region related to processing language and memory in a short time. When the answer "dye its hooves red" appeared, the surprise broke our expectations. The error recognition area is responsible for synchronizing the logical and illogical parts of the narrative. Once an error is detected, the brain will get compensation by releasing dopamine called "happiness hormone", which will trigger laughter. "A sense of humor requires a flexible brain, because the processes of understanding a joke, finding the interesting part and laughing are highly synchronized." Natalia Lopez Moratalla, an expert in biochemistry at Navarra University, pointed out.

　　According to the article, humor can stimulate positive emotions, but it may not necessarily eliminate negative emotions. In fact, in a sad atmosphere such as a funeral, sometimes we can’t help laughing. Although it seems very rude, it is just a way to deal with existing emotions. Humor can even help us get closer to others in tense moments.

　　The same effect as doing exercise.

　　Lisa Rosenberg, a researcher at Rush University Medical Center in Chicago, analyzed how humor can help in jobs that require quick and accurate decisions. "Joking often can relax our brains and increase our objectivity in the face of great pressure." Rosenberg said. Humor and its most common expression, laughter, are not only very useful to us as a psychological defense mechanism, but also bring benefits to our bodies. First of all, laughter is an aerobic exercise, and the exercise effect achieved by laughing for 100 times is equivalent to riding a bicycle for 15 minutes. In addition, the health of laughter lies in "accelerating the heart rate and supplying oxygen to the brain", Moratalla said, "People with a sense of humor have healthier immune mechanisms, the probability of myocardial infarction will be reduced by about 40%, and the average life expectancy will be increased by four and a half years".

　　According to the article, many scientists suggest laughing for at least 15 minutes every day, because laughter may even have the effect of "painkiller". A scientific team at Allegheny College in Pennsylvania, USA, found in the experiment that if people happened to watch a drama before being shocked, the pain they felt would be less intense. The reason is that laughter can promote the production of endorphins, which are considered to be the natural "morphine" secreted by the body.

　　"Obviously, laughter and humor can’t cure the pain by themselves, but they can bring benefits to diseases with low pain, such as fibromyalgia, and can also relieve emotional disorders, anxiety and depression." Manuel Arias Gomez, an expert from the Spanish Society of Neurology, said.

　　Laughter therapy

　　Therefore, the so-called "laughter therapy" has appeared as an auxiliary method in the treatment of some diseases. More and more hospitals have recruited volunteers, usually artists, to bring warmth to the cold hospital environment. At present, a number of organizations have sprung up in Spain, such as Smile Doctor of theodora Foundation, Clowns Without Borders, and Smile Medicine, which are dedicated to promoting the laughter therapy.

　　Madrid psychologist Begonia Cabello has devoted herself to studying the relationship between health and humor and how it can be used by medical staff for many years. "I don’t think enough attention is paid to the way to help patients relieve their pain through emotions." She pointed out.

　　"It turns out to be really effective: when the patient is refreshed, the recovery situation can be more ideal. This has been verified not only in children and patients, but also in adults and the elderly. " Cabello said. Humor, like exercise, is our best "tonic", a healthy living habit and the most accessible "medicine". (Compile/Han Chao)

　　Safe disposal of medical waste is an important measure to cut off the route of virus transmission and prevent secondary pollution. Since the outbreak of the COVID-19 epidemic, the wastes produced by designated medical institutions in Hubei Province have been classified, collected and treated harmlessly in strict accordance with the standards, and the whole process of disposal has been regularly supervised and enforced, keeping the last pass of epidemic prevention.

　　"Combination boxing" improves disposal ability

　　In order to ensure the timely, orderly, efficient and harmless disposal of medical wastes, according to the requirements of the Ministry of Ecology and Environment, Hubei has achieved "one special class, one capacity, one scheme and one temporary storage" to strengthen the emergency reception and disposal capacity of medical wastes.

　　While the existing disposal companies are operating at full capacity, Hubei Province has upgraded and upgraded a number of factories and facilities, which can be used as emergency disposal units at any time. Huanggang Hongyuan Pharmaceutical Co., Ltd. and Huaxin Environmental Protection Company have completed the trial operation of emergency disposal, and the incineration facilities of Shiyan Dongfeng Environmental Protection Company have been maintained and overhauled, with emergency capability.

　　In the process of medical waste transportation, it is managed by special personnel, collected in time, recorded, classified and stored, and transported by special vehicle, and special transportation tools for preventing leakage and spillage are used. Provide personal protective materials and conduct daily temperature monitoring for relevant front-line operators to ensure safety.

　　In addition, the eco-environmental system of Hubei Province regularly supervises and enforces the whole disposal process to ensure the full coverage and treatment of medical wastes. Shiyan City has carried out several rounds of special law enforcement inspections on medical wastes; Huanggang City checks the sewage treatment facilities and medical waste storage rooms of township hospitals and other medical institutions every day to block the secondary transmission.

　　According to the emergency disposal requirements of the Ministry of Ecology and Environment, all cities and states in Hubei Province have built emergency storage warehouses for medical wastes, with an emergency storage capacity of 1,552.6 tons. Seventeen temporary storage warehouses for medical wastes have been built in Wuhan, with a total storage capacity of 1,118.6 tons. The province has put into operation 35 medical waste (emergency) disposal units, with a total of 1391 front-line staff. At the same time, we actively strive to bring the support policy for medical waste disposal enterprises into the scope of the provincial government’s support for small and medium-sized enterprises to tide over the difficulties, and coordinate Xiangyang Zhongyou Youyi Company to invest 35 medical waste transport vehicles and huaxin cement Company to invest 4 vehicles to support Wuhan’s medical waste transfer work free of charge.

The staff transferred the medical waste from the tongji hospital Sino-French New Town affiliated to Huazhong University of Science and Technology. Chu Huan photo (Zhongjing vision)

　　Strictly observe the last link of epidemic prevention

　　Collection, handling and loading … … Unlike the hospital linens collected in the past, Luo Jun collected linens infected by COVID-19 virus in dozens of hospitals in Wuhan these days. Luo Jun is the head of the logistics department of Hubei Renfu Medical Service Co., Ltd., a subsidiary of Renfu Pharmaceutical Group, which mainly provides services such as washing, disinfection and distribution of medical fabrics.

　　After the linen was transported back to the company, according to the standard operation flow, Luo Jun drove the truck to the designated isolation area, unloaded it with his colleagues and sorted it, and then the colleagues pulled the sorted linen into the isolation area for sorting, washing and disinfection, and finally disinfected the vehicle.

　　In Wuhan Jiangxia First People’s Hospital, medical waste was put into the yellow trash can marked with "Medical Waste", and then transported out of the hospital’s garbage outlet and sent to the medical waste emergency treatment system. "All medical waste barrels are disinfected before leaving the hospital, and then disinfected after being shipped out." According to Zhao Yanni, the person in charge of the medical waste emergency treatment point, the medical waste collected from the ward at ordinary times will be sent to the hospital’s temporary storage, which has a disposal center and will be transported to the disposal point by a professional team. However, Wuhan’s current transportation capacity and terminal disposal capacity are tight. In this case, the medical waste collected in the ward is treated harmlessly on the spot through the medical waste emergency treatment system.

　　Disinfected medical waste barrels are placed in the temporary storage area of medical waste, and emergency treatment is carried out in batches. The medical waste emergency treatment system includes six links: feeding, sterilization, discharging, transportation and unloading. It takes about 80 minutes to load and unload. The staff pushes one barrel of medical waste to the feeding station at a time. After automatic control, lifting and tipping, the waste is poured into the sterilization trolley and enters the high-temperature sterilization chamber.

　　Sterilization is the core link of the whole system. The reporter saw in the First People’s Hospital of Jiangxia, Wuhan that the medical waste emergency treatment system entered the hospital in a whole vehicle and was disposed of at a fixed point. Wei Bin, general manager of Qidi Environmental Solid Waste and Renewable Resources Center, the provider of the system, introduced that the temperature in the sterilization chamber is above 135℃, the working pressure is 0.23 MPa, and the high-temperature steam sterilization is required to last for more than 45 minutes. After the waste is treated up to standard, it is discharged, transferred to the transportation station, placed in a sealed plastic bag, and translated to the unloading station. The treated medical waste, like domestic waste, is removed by the sanitation system and sent to the nearest waste incineration site.

　　During the epidemic period, the amount of medical waste produced in Wuhan is several times higher than before, and a number of new technologies and products for disinfection have become the main force of medical waste treatment. The "medical waste virus killing device" jointly developed by Hubei Guanghui Energy Saving Technology Co., Ltd. and Institute of Electronics, China Academy of Engineering Physics uses microwaves to irradiate the medical waste in the container, so that the medical waste can automatically heat up, which can effectively kill bacteria and viruses. The "Environmental Protection Medical Waste Incinerator" developed by Hubei Weitian Environmental Protection Technology Co., Ltd. covers an area of less than 10 square meters. It can complete desulfurization and denitrification of flue gas while burning medical waste, and can handle 2 tons to 4 tons of medical waste every day.

The staff of Huanggang Environmental Protection Bureau inspected the medical waste disposal records. Chu Huan photo (Zhongjing vision)

　　Basically realize Nissan Nissin.

　　In other cities and prefectures in Hubei, the capacity of medical waste disposal has been continuously enhanced, and the daily production has basically been achieved.

　　"At present, the daily disposal of medical waste is about 20 tons." Xu Yang, director of Xiangyang Hazardous Solid Waste Management Center, introduced that Hubei Zhongyou Youyi Environmental Protection Technology Co., Ltd. was urgently approved by the city to start the emergency disposal of medical waste. This company is a hazardous waste disposal enterprise adopting rotary kiln incineration disposal technology, with a daily disposal capacity of 30 tons to 40 tons. Together with two other disposal enterprises, it can fully meet the needs of harmless disposal of wastes generated by designated diagnosis and treatment hospitals and centralized medical observation points in the city at present, and all medical wastes can be collected, transported and disposed daily.

　　On February 14th, huaxin cement (Yichang) Co., Ltd. successfully put the second cement kiln collaborative medical waste disposal system into trial operation. So far, the emergency collaborative disposal capacity of medical waste in huaxin cement has reached 10 tons/day. Together with the original medical waste disposal capacity of Sander Company and Qiduoyun Company of 21 tons/day, Yichang has formed a disposal capacity of 31 tons/day, and all medical wastes can be collected separately, transported safely and disposed harmlessly.

　　On February 26th, Yichang started the action of cleaning and rectifying rural domestic garbage. At present, the competent departments of counties and cities in Yichang have set up special working groups, focusing on four key points: cleaning and cleaning, garbage removal, disinfection of facilities and equipment, and collection and disposal of discarded masks. According to the working mechanism of "household classification, group cleaning, village collection, town transfer and county treatment", the village environmental sanitation and cleaning operations are carried out, and the rural "combat unit" for epidemic prevention and control is strictly adhered to.

　　Wang Sihai, deputy general manager of Huanggang Longzhong Environmental Protection Co., Ltd. said that the average daily medical waste collected, transported and disposed in the city is about 15 tons, which is twice the normal disposal amount (7 tons/day) and more than three times the usual volume. "The company strictly operates the process and tries its best to maximize the disposal capacity."

　　"Although the medical waste received every day is more than usual, the company is running well, ensuring the daily production of medical waste." As the only qualified hazardous waste disposal enterprise in Xianning City, Chen Zhou, manager of the production department of Hubei Huichu Hazardous Waste Disposal Co., Ltd., told the reporter that they will definitely hold the "last link" of the epidemic prevention work of medical waste disposal. (Economic Daily-China Economic Net reporter Liu Jie correspondent Xiong Xi’ an)

　　When she was discharged from the hospital, she took a picture at the gate of the hospital.

　　Her husband records the changes of her illness on the desk calendar every day, and the photos are provided by Piao Piao Sao.

　　Oral speaker: 53-year-old female, Piaopiaosa (net name), emergency doctor of Wuhan Eighth Hospital.

　　On February 16th, the doctor named Piao Piao Sao was discharged from the hospital and went home for 6 days. Half a month ago, she thought she would never come back.

　　Recalling the 20 days from illness to critical illness to recovery, Piao Piao sighed that "the disease developed rapidly beyond imagination". As a medical worker, she wants to remind all the patients who are being treated with her own experience that COVID-19’s clinical manifestations are diverse, with different degrees of severity, and her condition changes quite quickly, sometimes within a few hours. Early detection, early diagnosis and early treatment are the key. Especially when there is any discomfort in your body, don’t bear it. You must inform the doctor at the first time, which is probably the key point to decide life and death.

　　For hours, I was so asymptomatic that I couldn’t walk

　　I have been sitting there since the emergency department was changed into a fever clinic.

　　On the morning of January 23rd, I took my temperature as usual: normal. I ate a bowl of egg noodles and rushed to the hospital. On that day, there were still many patients.

　　At 9 o’clock in the morning, I received a notice from the hospital, asking us to take time to do a CT scan. I usually have the habit of fitness, and my health has always been very good. My colleagues call me Iron Man. But I took the CT as required. "There is something wrong with the film, 4 places!" When I got the CT results, my heart thumped and I began to think about when I was recruited.

　　I have taken my temperature every morning since I went to the fever clinic. On the 22nd, there were a lot of patients. Although they called each other, there were several patients and their families standing in front of me as soon as they entered the clinic. The head nurse was worried that the air in the clinic would not circulate, so she opened the window. I sat by the window and felt a little cold, so I closed the window. She was worried that the air in the clinic was not circulating, and I felt cold. We kept opening and closing the windows, perhaps because of the cold, or because we were too tired to work overtime for several days in a row. In short, our immunity declined. This is the only reason I can think of.

　　I don’t have a fever, and I don’t have any symptoms. I should be in the early stage. I should be able to get well soon when I go home to take medicine. I quickly diagnosed myself. I went to the pharmacy to get moxifloxacin, oseltamivir, Abidor tablets and Lianhua Qingwen capsules, and went back to the office to pack my things and go home. Feeling a little hot in my head, I took out a thermometer and measured it: 38.7 degrees. I have a fever. I decided to go home at once.

　　It only takes five or six minutes to walk from home to the hospital. When I get home, I’m going to take a bath and then sleep. Before I entered the bathroom, I began to have a severe headache and vomiting, and I had no energy at all. "I heard that you were recruited?" My brother called. "There is something wrong with taking CT, and people are a little uncomfortable. I won’t tell you first." At this time, I have no strength to hold my mobile phone, and I just want to hang up quickly.

　　My husband went back to his hometown, and I was the only one at home. At this point, my whole body is extremely weak. The disease is developing so fast that I didn’t expect it. I must go to the hospital at once. The director’s phone call came in. He was infected a week earlier than me, saying that he knew my situation and immediately sent someone to pick me up at the gate of the community. From home to the door of the community, it usually takes only two or three minutes, and I walked for more than 20 minutes that day. For the first time, I feel that the road is so difficult and long. If only someone could carry me. A doctor and two nurses in the emergency department were already waiting at the door, and they pushed me to the hospital by flat car.

　　The fever has gone down, and I thought I was getting better.

　　I was admitted to the hospital. Woke up again, it was the next afternoon, and I had a high fever for a day and a night.

　　After treatment, the body temperature dropped quickly. During my stay in the Eighth Hospital, my temperature was high and low, and I kept sweating repeatedly, and I had to change several sets of underwear a day. The most uncomfortable thing is headache and severe fatigue. The nurse came to give me an injection, and I didn’t even have the strength to raise my hand. I have no appetite at all. I only ate two or two porridge for five days in hospital.

　　On the fifth day, the results of nucleic acid test came out: positive, and I was diagnosed as COVID-19. My husband was very worried about me, so he asked someone to buy albumin and globulin for me, but my temperature never dropped to normal. On the eighth day, I was informed that I was transferred to Jinyintan Hospital in Wuhan for further treatment.

　　There were four people on a transfer car, and there was no oxygen on the car. I opened my mouth as wide as possible and kept panting. "How long will it take to get there?" We kept asking along the way, and it seemed that there was no end in sight for more than 10 minutes.

　　At 1: 00 noon on the 30th, I was admitted to an ordinary isolation ward on the second floor of Jinyintan Hospital, where the attending team was the Shanghai medical team. After hormone shock therapy, my fever dropped the next morning, my chest suddenly became clear, I felt much more comfortable and my spirit improved.

　　I breathed a sigh of relief and thought that my condition was developing in a good direction.

　　On the third day of transfer, his condition turned sharply and he was dying.

　　February 1st, 10th day of hospitalization, 3rd day of transfer.

　　No one expected that my condition would suddenly take a turn for the worse at night: I had difficulty breathing and a severe cough, as if my heart would pop out at any time after running 10 thousand meters. The heart rate is very slow, and there is an indescribable chest pain sweeping through the body. If you move a little, you will be in pain. I think this should be the second counterattack of the virus.

　　I am a doctor. According to the symptoms, I judged that I had endocarditis and pericardial effusion, so I quickly told the doctor about my situation. I vaguely heard the nurse say that "the situation is not very good, and people are dying." I don’t think I can make it tonight myself. Thinking that I might never see my husband and daughter again, I struggled to get through to my husband. "I can’t … …” Hearing this sentence, my husband cried with a "wow". Every time I say a word, my chest pains are suffocating. I can only pick the most worrying things and make a simple explanation to him.

　　Soon, the nurse came to draw blood and the doctor added medicine to me. The next day, my test results came out, pericarditis. The doctor said, fortunately, I spoke early and won valuable time for them to deal with it. My life was saved by myself.

　　After that, my situation improved day by day. On the eighth day, I felt that I had recovered almost, and applied for CT and nucleic acid examination. I heard that I wanted to leave the hospital, but my husband worried that I was not well and advised me to stay a few more days. I can’t occupy such precious medical resources. I have to make room for patients who need urgent treatment. In order to reassure him, I sent him photos of three meals a day, and also asked my patients to help me take a video of my exercise in the ward and send it to him.

　　On February 11th, I was discharged from the hospital. After life and death, it seems like a lifetime ago. When my husband came to pick me up, he specially brought the changes of my illness that he recorded for me every day for 20 days. Seeing the familiar fonts on the desk calendar, I burst into tears. Only after experiencing life and death can we know that living is really happy.

　　I’ll be isolated at home for another eight days, and then I can go to work. I am very grateful to my colleagues in the hospital for their care and support, and to all the medical staff of the Shanghai Medical Team of Jinyintan Hospital for their meticulous treatment. I want to go to the battlefield again and fight with my brothers and sisters to the end. I want to see Wuhan filled with fireworks as soon as possible. When the quarantine expires, I will donate plasma and treat more patients with my own blood. (Reporter Liu Xuan)

　　China is the hometown of tea. Chinese has discovered and used tea for thousands of years, and many people like drinking tea very much. However, there is news on the Internet recently that drinking tea is bad for the heart and may even lead to heart disease. Is it true?/You don’t say.

　　In fact, drinking tea is not bad for the heart, and it may even be beneficial — — This should start with the special ingredients in tea. Tea is usually rich in flavonoid antioxidants, such as tea polyphenols and catechins, which give tea an attractive fragrance. In addition, tea also contains a lot of caffeine. In the process of making tea, some of these substances will dissolve into the tea. Therefore, tea is actually a drink containing a variety of plant antioxidants and caffeine.

　　Tea is rich in antioxidant substances such as tea polyphenols, which can scavenge human free radicals and have certain benefits to health. Judging from a large number of current studies, drinking tea is good for the heart and cardiovascular system — — It may significantly reduce the risk of heart disease and stroke by reducing low-density lipoprotein cholesterol ("bad cholesterol").

　　A study in Journal of American Heart Association took six years to analyze the relationship between the change of high density lipoprotein cholesterol (HDL-C) level in the blood of more than 80,000 Chinese and drinking tea. The results show that the HDL-C level of people who insist on drinking tea for a long time decreases more slowly, and the risk of cardiovascular diseases decreases by 8%, which is beneficial to cardiovascular health.

　　China’s "Food and Health-Scientific Evidence and Consensus" summarizes and analyzes the research on tea and health, and thinks that drinking tea can reduce the risk of diabetes, stroke and cardiovascular diseases. Therefore, it can be considered that drinking tea is not only harmless to the heart, but also beneficial.

　　However, because tea contains caffeine, some people drink too much tea, which will lead to discomfort such as palpitations, so some people worry that drinking tea is not good for the heart. In fact, this is a normal phenomenon, which is called "tea drunk" by the people. As long as you drink it in moderation, there will be no problem.

　　At present, the international research on caffeine is relatively sufficient, and authoritative health institutions believe that moderate drinking of coffee and caffeine will not cause damage to the heart. For example, the American Heart Association, the European Heart Association, the Australian National Institute of Health and Medical Research and other institutions believe that healthy adults drinking coffee in moderation (1 to 2 cups a day, about 200 milligrams of caffeine) will not increase the risk of heart disease and cardiovascular disease.

　　Compared with coffee, there is much less caffeine in tea. The caffeine content in a cup of tea is usually only 40 to 80 mg, which is less than half that of an equivalent cup of coffee. Therefore, it is no problem to drink 3 to 4 cups of light tea, such as white tea and green tea every day; For some strong tea, such as black tea, the caffeine content will be more, but drinking 2 cups will not be a problem. Of course, if your heart and head are really uncomfortable after drinking tea, try not to drink or drink less.

　　According to the data of China Cardiovascular Disease Report 2017, the number of cardiovascular patients in China has reached 290 million, and cardiovascular deaths account for 40% of the deaths of residents, which is higher than tumors and other diseases, ranking first; Moreover, the morbidity and mortality are still on the rise. From the current research, maybe drinking some tea every day can also reduce the risk of cardiovascular disease, which is beneficial to the body.

　　It is worth noting that many people may drink tea in the wrong way. How can drinking tea be beneficial to health?

　　First, don’t drink too much tea or drink too much tea. Drinking a lot of tea, in addition to too much and too strong caffeine intake, tannic acid in tea may also affect the absorption of iron, which is not good for health — — It is recommended not to drink more than 4 cups of tea every day. Second, drinking tea every day is best arranged in the afternoon, not too late, so as not to affect sleep. What needs special reminder is that you should try to stay away from sugary tea drinks. At present, there is no evidence that sugary tea drinks also have cardiovascular protection. Therefore, tea drinks should not be used instead of drinking tea, let alone deliberately drinking tea drinks to protect cardiovascular health.

　　(The author is Ruan Guangfeng, Director of Science and Technology Department of Food Nutrition and Information Exchange Center)

Tiger Sniff Note: Yesterday (April 11th), Netease Cloud Music announced the completion of the A round of financing. As a latecomer in the music industry, Netease Cloud Music became a "dark horse" with a valuation of 8 billion in four years. What did they do right?

This article in Caijing World reviews the growth track of Netease Cloud Music, including the origin and project establishment of the product.Tiger sniffing in the previous articleIt has been involved, so it was deleted when it was reproduced in this article.

This article is transferred from Financial World (ID: cjtxzk) | edited by Lu Hualei in Kong Mingming | Li Ran.

Netease Cloud Music, an App with a deep red background, has become an out-and-out dark horse in the online music market, and it will face more tests in the future with the great integration of the industry.

On April 11th, Netease Cloud Music held a press conference in Shanghai, announcing that the number of users exceeded 300 million. At the same time, it announced that it had completed the Series A financing of 750 million yuan, which was led by Shanghai Radio Station and Shanghai Culture, Radio, Film and Television Group (SMG). The valuation of this financing was as high as 8 billion yuan, and Netease Cloud Music, which was only launched for 4 years, was among the unicorn clubs.

Just after the New Year, the singer Zhao Lei’s name was brushed all over the circle of friends.

　

In the eyes of many people, the 31-year-old Beijing male singer became popular because she won the current runner-up with a folk song "Chengdu" in Hunan Satellite TV program "Singer". But in Netease Cloud Music, the name Zhao Lei has long been as hot as Jay Chou.

　

On October 24th, 2016, Zhao Lei’s "Chengdu" studio version was released exclusively on Netease Cloud Music, with over 30,000 comments a day, and 50,000 comments on Jay Chou’s new songs.

　

On December 21, 2016, Zhao Lei’s digital album "Can’t Grow Up" was exclusively released in Netease Cloud Music. Two months later, that is, two weeks after he won the runner-up, the sales of the album on Netease Cloud Music exceeded 200,000, which is nearly twice the total sales of the album on other music platforms.

　

From the popularity of Zhao Lei, we can see the characteristics of Netease Cloud Music, which is also a music platform. Zhao Lei’s fan growth rate, album sales and comments on Netease Cloud Music far exceed other platforms. Even QQ music with Zhao Lei’s exclusive live singing of "Chengdu" and more users failed to surpass Netease Cloud Music in data.

　

▲ In Netease Cloud Music, the name Zhao Lei has long been as hot as Jay Chou.

　

This is related to the community atmosphere and user types of Netease Cloud Music. Most of its more than 200 million users are young people from first-and second-tier cities, aged between 15 and 35, mostly students and white-collar workers. These people regard Netease Cloud Music as a music version of Weibo and a circle of friends, where they not only listen to songs and write song lists, but also frequently interact with independent musicians such as Zhao Lei, Li Zhi and Chen Li.

　

Compared with users of other platforms, these users contributed more music payment data. In 2016, the number of paid members of Netease Cloud Music increased by more than 9 times compared with 2015, while the number of digital album buyers increased by more than 7 times compared with 2015.

　

"Now QQ music and cool dog music rank in the top two in the industry, and we are tied for third place with Cool Me." Zhu Yiwen, CEO of Netease Cloud Music, told the reporter of Caijing Tianxia Weekly.

　

In the ranking of mobile application apps published by China Unicom in March 2017, QQ Music and Cool Dog Music ranked the top two in terms of monthly active users of 200 million and 150 million, while Netease Cloud Music and Cool Me Music ranked 56 million and 44 million respectively.

　

This App with crimson as the background color has become an out-and-out dark horse in the online music market.

　

According to the 2016 China Mobile Music Market Annual Comprehensive Report released by Analysys think tank, Netease Cloud Music increased by 163.8% in 2016 compared with the same period in 2014. Another data worth mentioning is the "music library utilization rate", that is, the efficiency of songs in the music library being played and listened to by users. The usage rate of Netease Cloud Music reaches 80%, while the industry average is less than 20%. This means that Netease Cloud Music is better at revitalizing the music library, and their users are also better at discovering "unpopular" music.

　

In April 2016, Netease Cloud Music was upgraded from the Music Product Center of Hangzhou Research Institute to the Music Division, becoming an institution on the same level as games, mailboxes, media and other projects. At the same time, it was reported that it started financing of 1 billion yuan, with a valuation of 8 billion yuan.

　

playlist

UGC mode not only increases the number of "song lists", but also improves the quality of song lists. The most important thing is to make the "music playing software" originally defined as a tool have social attributes-after editing and uploading the song list, users will actively push the song list on social media to show their music taste, and users with the same genre hobbies will comment and share under the song list. This makes the originally lonely music play lively.

　

"Most of the previous products told users’ I have a lot of songs here, you can listen to and download songs here’, and we want to tell users that we can help you find good songs, especially those that you may like but you don’t know."

　

In January 2013, Netease Cloud Music logged into the App Store, and Zhu Yiwen brushed Weibo all night that night and found that it "caused a sensation, and many people commented that it was a subversive product".

The first group of users are "musicians from major music forums or platforms". With the help of Chloe Wang’s connections in the music circle, they called "more than 20 best DJs in China" to upload song lists in Netease Cloud Music Production, which quickly caused users to follow suit, and more music lovers entered Cloud Music and made their own song lists.

　

Users have uploaded their own song lists compiled in different environments and emotions to Netease Cloud Music. Just from the name of the song list, they can see their love for this way of creation. Besides the common song lists that express their emotional needs, such as "those songs that accompanied me through the lovelorn period" and "healing songs", there are also songs that are suitable for different environments, such as "essential songs for knitting sweaters in the sun in winter", "most suitable songs for drinking coffee in the afternoon" and "essential songs for the elderly chess room".

　

Some fans enjoy making song lists without any material rewards, just hoping to meet "bosom friends".

　

"In version 1.0, in order to encourage some opinion leaders to create song lists, we will put their song lists on the homepage for recommendation, so that the collection and playback of song lists will increase rapidly, which is a great encouragement for the creators."

　

Of course, in addition to the appreciation from "bosom friends", song list makers will also get accusations from other users, such as "it is really a failure not to put such a song into the song list", and such nitpicking and responses have spawned user interaction, which, in Zhu Yiwen’s view, is "the embryonic form of music socialization".

　

Now, cloud music generates an average of 420,000 song lists every day. On the cloud music platform, the number of high-quality song lists (songs collected by more than 100 people) exceeds 200 million, among which the most clicked song list is "epic music that shocked the soul" made by ordinary users, with 1.17 million people collecting it, 28.82 million playing it and more than 17,000 comments. Some users commented under this song list, "Because of this song list,

　

"Now the song list has become a productivity tool." Zhu Yiwen said that with the increase in the number and quality of song lists, these song lists have replaced "music collections" in a wider range to meet the needs of different scenes. Some wedding companies directly use the wedding song list on Netease Cloud Music as the background sound of the wedding scene, while some video production companies choose the appropriate background music from the song list.

　

Today, the homepage of Netease Cloud Music no longer recommends a few songs in a unified way, but makes "personalized recommendations" according to each user’s music habits. Using big data technology, they will recommend songs that they may like according to the characteristics of different users.

　

"For example, if one million people like to listen to Blue Lotus as well as Ice Rain, which proves that the two songs are related, then we will recommend this combination to those who only listen to one of the songs. This is the basic algorithm for our song recommendation." Zhu Yiwen said.

　

This song list combination algorithm has brought higher activity to Netease Cloud Music. Now 50% of users are used to clicking and reading comments when listening to songs, which is a scene that has never appeared on other music platforms.

　

▲ Recently, Netease Cloud Music made the high-quality music reviews of ordinary users into posters and put them on the Hangzhou subway to explode the circle of friends.

　

In Zhu Yiwen’s view, this data proves that they have changed the listening habits of some people.

　

"In the past, everyone turned off the screen and listened to music after turning on the music player, but now they will listen to songs while listening to them, which proves that he is not listening to songs alone, but listening to songs with a group of people, which brings a human touch to Netease Cloud Music."

　

This has become the biggest moat of Netease Cloud Music. These music-loving users have continuously created content for Netease Cloud Music Platform, which extends a better "community atmosphere".

　

"The function may be imitated by others. If we are just a playing tool, others can easily copy our function. But today we are a community and they can’t copy my content. "

　

After Netease Cloud Music launched the "song list", other music playback platforms also launched similar functions. Even Cool Dog Music opened the "song barrage" in June 2016, and user comments appeared on the cover of songs in the form of barrage, further improving user interaction. However, the users of Netease Cloud Music are more active. In the ranking of monthly traffic consumption of music App users in China Unicom’s March Wo Index, Netease Cloud Music users lead other music platforms with 87MB, while QQ music users’ monthly traffic is 43MB and Cool Dog’s is 13MB.

　

change　

　

Last year, changes in Netease Cloud Music attracted the attention of the industry.

　

In April 2016, Chloe Wang left Netease Cloud Music and joined Baidu Music three months later as the general manager. At the same time, the structure of Netease Cloud Music was further adjusted. Zhu Yiwen was promoted from the earlier product director to the CEO of Netease Cloud Music, responsible for the overall management of Netease Cloud Music and reporting directly to Ding Lei. Chloe Wang’s previous operation and management work was taken over by Ding Bo, vice president of Netease Cloud Music, who reported to Zhu Yiwen.

　

▲ Ding Bo, vice president of Netease Cloud Music, took over the operation management and reported to Zhu Yiwen.

　

The upgraded Netease Cloud Music has increased its support for independent musicians.

　

"Music also has a niche market. In the past, everyone was keen to listen to those popular songs, but now different people actually like different songs. Just like in the early years, everyone only watched CCTV, but now with the rise of various media and more people like different content, everyone’s tastes have been divided. " Zhu Yiwen said.

　

In November 2016, Netease Cloud Music released an independent musician support plan called "Stone Plan", which plans to invest 200 million yuan in one year to support independent musicians from seven aspects: promotion resources, album investment, performance opportunities, appreciation opening, music training, musicians’ surroundings and musician index system.

　

"Our definition of independent musicians is very broad. As long as we can record and upload songs, we can be independent musicians. However, we will develop a scoring system for such musicians, which is similar to the Baidu Index, and we will promote and support them according to the status and potential of musicians. " Zhu Yiwen said that these musicians can review and upload songs after filling in their personal identity information in the background. If the data of their songs on the platform is good enough, Netease Cloud Music will focus on exploring and creating new stars.

　

This is how Chen Li, a female folk singer, was discovered.

　

"At the end of 2013, we found that Chen’s data curve on our platform was very beautiful, so we focused on taking out her songs for recommendation. Later, sure enough, she was on fire. Of course, I dare not say that her popularity is all due to Netease Cloud Music, but it can be seen that the sales of her digital album here are record. " Ding Bo said in an interview with the reporter of Caijing Tianxia Weekly.

　

As of March 2017, the number of fans of Chen Li in Netease Cloud Music and QQ Music was 870,000 and 749,000. On July 26th, 2016, she simultaneously released her digital album "Little Dream Most" on Netease Cloud Music, QQ Music and Weibo Music. During the initial sale period-within two weeks, the album sold 50,000 copies in Netease Cloud Music, with sales of 1.01 million yuan. On the QQ music platform, it sold 27,000 copies with a sales volume of 549,000 yuan.

　

▲ The sales volume of Chen Li’s digital album in Netease Cloud Music is record. The activity of independent musicians has made Netease Cloud Music make up for the shortcomings of copyright to some extent.

　

Now there are more than 40,000 independent musicians on Netease Cloud Music Platform. This number may not be the largest among all online music platforms, but it is the highest in terms of activity. These musicians uploaded more than 800,000 original music works. In 2016, the number of settled musicians and uploaded original works doubled year-on-year, and the amount of original music played increased by more than five times.

　

"Independent musicians are more likely to become popular on our platform because our user base is more inclusive of new music. This makes it easier for us to promote some unpopular music, and it is this difference that allows independent musicians to get better development here. " Zhu Yiwen said.

　

The activity of independent musicians has made Netease Cloud Music make up for the shortcomings of copyright to some extent. As a latecomer, although Netease Cloud Music has gathered a popular community through the music+social mode, it still lags behind in terms of song copyright.

　

On July 15th, 2015, QQ Music announced the merger with China Music Group, becoming the largest exclusive copyright giant in China, which brought a lot of pressure to the latecomers.

　

At present, there are more than 10 million songs in Netease Cloud Music Library. Some of these songs are copyrighted by record companies, while others are purchased by Tencent in the form of exclusive copyright, and they need to pay distribution fees or copyright fees to Tencent.

　

Regarding the weakness of copyright, Ding Bo reflected: "Our biggest mistake is that these giants didn’t make timely moves when they went to grab exclusive copyright, which led us to be constrained by others in the future growth rate, but we also took a positive attitude to deal with this situation. We undertook distribution and paid copyright fees, hoping to bring users a better experience."

　

In order to fill the copyright shortcomings, Netease Cloud Music costs a lot.

　

Zhu Yiwen said: "At present, 80% of the total cost of Netease Cloud Music is spent on purchasing copyright." High copyright fees have delayed the profit plan. Since its establishment, Netease Cloud Music has never made a profit.

　

And the emergence of independent musicians let them see another opportunity-from copyright competition to copyright production.

　

On the one hand, they can make profits by selling digital albums. For example, Zhao Lei’s album "Can’t Grow Up" sold more than 200,000 yuan, which brought more than 3.2 million yuan to Netease Cloud Music. This album, which has no physical record and is only sold in digital form, is low in cost, low in price, convenient to buy and sell, and easy to create high sales.

　

On the other hand, they can cooperate with independent musicians and become record companies in the internet age.

　

In an interview with the reporter of Caijing Tianxia Weekly (ID:cjtxzk), Ding Bo said: "Traditional record companies use brokers to help musicians create songs, while the Internet platform can cover all brokers’ businesses. Besides traditional brokers, Internet companies can also help musicians make various data and provide various index reports."

　

Netease’s ambition for "original music" is obvious. Since it can’t surpass its rivals in the copyright of existing songs, why not overtake them in the "original music"?

　

In addition to selling digital rights, they will also open an "appreciation" function for independent musicians. Users can appreciate a favorite song, which may not be much, but it is an encouragement for musicians who have just debuted.

　

Under the situation that competitors monopolize copyright, this way of upstream and downstream development has become the new direction of Netease Cloud Music. In addition to promoting independent musicians, they also invested in music-related hardware manufacturers and undertook ticket sales for some small concerts.

　

At the same time, other music platforms are undergoing a new round of integration.

　

QQ Music and China Music Group merged to become Tencent Music Entertainment Group, with Tencent accounting for 60% of the shares. At present, this huge music group controls 42% of the copyright authorization of music lyrics and 53.1% of the copyright authorization of music recording in China. After the merger, QQ Music, Kugou and Kuwo belong to the same group company, with a market share of more than half.

　

On July 26, 2016, 10 days after the merger was announced, Wu Weilin, general manager of Tencent Digital Music Department, told the media that QQ Music "has achieved profitability", which is the first music streaming service in the world to announce profitability. It is reported that QQ Music will launch a listing plan with a valuation of nearly $10 billion.

　

In December 2015, Baidu Music announced the merger with Taihe Music Group, whose three major music brands, Taihe Wheat Field, Haidie Music and Dashi Copyright, reached various forms of cooperation with hundreds of well-known artists, and also reached in-depth cooperation with more than 100 institutions including the three major record companies in the world, holding music copyrights of more than 12 million through self-production and agency. Baidu Music has officially become a music industry chain company including record companies, copyright agents, live performances, ticketing and other businesses.

　

Netease cloud music, which has reached the front line with a dark horse posture, will face more challenges in the future.

　

But Zhu Yiwen still regards finding good music as the focus of Netease Cloud Music.

　

"I am not a heavy music lover, but I am a music discoverer." Zhu Yiwen said, "In 2013, Boss Ding took me and Chloe Wang to an activity. On the way, Chloe Wang asked us to listen to a song, saying that this song would definitely be popular in the future. At that time, I thought the lyrics were very distinctive, including wild horses and grasslands."

　

After listening to a song, Boss Ding agrees with Chloe Wang’s judgment. Later, this song was really a fire.

　

The singer’s name is Donye.S, and the song title is Miss Dong.

Special feature of 1905 film network In an office building in Dongcheng District, Jan Heinze, executive producer of PIXOMONDO, opened his eyes wide in front of the camera: "China is an exciting market. We have only been here for five years and have witnessed its tremendous changes, which are unbelievable. "

Just last week, Jiang Wen’s highly anticipated new work "One Step Away" was officially released. After a series of twists and turns, such as censorship, dubbing, and the cancellation of the premiere, One Step Away confidently entered the cinema and left the heated discussion to the fans. As of December 23rd, the cumulative box office of One Step Away has reached 380 million yuan. The magnificent colors and dreamy style of the film must still stay in your mind, and it is the German "Oscar-level" special effects company PIXOMONDO that helped Jiang Wen create this "magic realism" masterpiece. Recently, 1905 Film Network visited PIXOMONDO Beijing Branch exclusively to reveal the special effects industry hidden behind the film.

"Boutique-style" operation: resource sharing for 8 branches in the global market.

Maybe you haven’t heard of PIXOMONDO at all, but its works can list a must-see list for fans: Hugo, iron man 2, The Hunger Games, Snow White and the Hunter, Fast and Furious 5, Farewell Atlantis, Star Trek: Dark Boundless … … PIXOMONDO won the Best Visual Effects Award (Hugo) at the 84th Academy Awards in 2012 and the Best Special Effects Award (Game of Thrones) at the 63rd Emmy Awards. How did this mysterious behind-the-scenes team work, and how did they get together with director Jiang Wen?

Ten years ago, many films had almost no special effects, but now it is different. Even a small-budget love movie will have several special effects shots. "If you look at last year’s box office data, you will find that the top ten are special effects blockbusters. For filmmakers, special effects are tools that can shoot things that are impossible in reality, help explain the stories in movies, and create a whole new world. " Jan believes that special effects can actually be divided into two categories. Due to technical reasons, some special effects are easily visible to the audience, while others are more reflected in the imagination, which helps to increase the richness of the story.

Christoph Zollinger (hereinafter referred to as Chris), the visual effects producer of One Step Away, added: "Special effects make the visual elements and story statements of a movie more complete. For sci-fi films, which are particularly dazzling, artistic drive and technical means are indispensable. Fortunately, now is the digital age, and we can easily make many pictures that we can’t shoot in reality. Special effects producers are also storytellers and filmmakers to explore and realize those unknown things. "

Pixomondo was founded in Germany in 2001, with 8 studios in the United States, Canada, Germany and China. Unlike those big companies with 500 or 600 employees, PIXOMONDO’s eight studios are not large in scale, and the most special thing is that they have a clear division of labor and cooperation with each other. "We are more like a boutique. We focus on a variety of markets around the world, and Hollywood is just one of them. " Jan shrugged his shoulders, as if he was helpless about people’s prejudice against special effects. Every studio in PIXOMONDO will share talents, resources, film projects and so on, and sometimes eight studios will start work at the same time for a film. "We started five when we were doing One Step away."

To do special effects, you should also be able to "tell stories": "One step away" takes a year and a half to set the picture style.

It is said that Jiang Wencai found PIXOMONDO on the recommendation of martin scorsese. Perhaps it is the dazzling colors of European movies in Hugo that attracted him, or the same retro storyline is more likely to resonate. PIXOMONDO visual artists began to get involved in the film project one and a half years before the filming of One Step Away. Chris stressed: "Compared with previous film projects, this one is very different. PIXOMONDO Beijing Studio played a leading role for the first time. "

In people’s impression, special effects seem to be just a processing link on the film production line, such as ornaments on the Christmas tree, which are responsible for creating a glamorous appearance. Jan corrected in the interview: "Nowadays, special effects companies will not define themselves by what kind of technological means. Post-production is just a means. We should think about how to combine technology with storytelling and become a director or screenwriter ourselves." Hundreds of people participated in the production of One Step Away, and PIXOMONDO was involved in the pre-planning from the beginning to help determine the overall visual style of the film.

This article comes from WeChat WeChat official account:　8-word intersection (id: crosseight), Author: Han Sai, original title: "Participate in the African version of" Win in China ",what did Ma Yun say? 》, the title map comes from: vision china

On November 16, 2019, local time, a TV studio in Accra, the capital of Ghana, an African country.

On the stage stood ten young people, men and women, black and white. Ten smiling and confident faces looked at the camera under the stage.

On the big screen behind them, a row of English is displayed:

Africa’s Business Heroes(African business hero)

Under the stage, four judges, three men and one woman, sat in danger.

Two Africans, respectively, are Zimbabwe’s telecom tycoon Straf Mahiywa.(Strive Masiyiwa)And Ibkun Awosika, a Nigerian female banker.(Ibukun Awosika).

Outstanding African entrepreneurs in these years.

The other two Asian faces are Cai Chongxin, executive vice chairman of Alibaba’s board of directors, and the one who just stepped down as chairman of Alibaba’s board of directors not long ago:

Ma yun

Ten young people are carefully selected from more than 10,000 entrepreneurs in more than 50 countries in Africa.

They need to tell their dreams in front of the camera, introduce their projects, and accept comments from four judges to compete for a total of $1 million in venture capital.

Ten years ago, a similar program in China was all the rage. It was called Win in China.

Ma Yun is also a judge.

01

The first one is a girl from Rwanda, Kevin Kejirimpudu.（Kevine Kagirimpundu）.

Her entrepreneurial project is to make a pair of shoes worn by Rwandans.

The reason that prompted her to start this career was that walking in the streets of Rwanda, she often saw various shoe repair shops, but a large number of people were barefoot.

The reason behind this is that Rwanda’s light industry is very backward, and its shoes and socks are basically imported. Local shoe repairers can only repair shoes, and no one can make shoes.

After a long time, many local people go barefoot all the year round.

Discovering this market, she decided to teach herself and do it herself.

The first step is to search in Google:

How to make a pair of shoes?

According to the steps provided on the internet, Kevin began to practice his hands by using the existing materials at hand-discarded tires that can be seen everywhere on the streets of Rwanda. How to cut the sole, how to polish the leather, how to stick, and how to sew. ……

After several months of trying and consulting the shoe repairer repeatedly, she finally made the first pair of shoes and founded her own footwear brand, employing 70% female employees.

The raw materials she uses basically come from waste tires. This is also a practice of environmental protection.

Are you wearing shoes made by yourself now? Judge Straff asked suddenly.

Kevin standing on the stage directly took off his shoes and sent them to him barefoot.

Sure! You see, there is my company’s LOGO…… in it … I’m so embarrassed!

The audience burst into laughter, and Ma Yun sitting next to him also laughed.

This is far from his first contact with Africa and the young people here.

Two years ago, in 2017, Ma Yun gave a speech to thousands of young people in the university auditorium in Nairobi, Kenya.

In particular, he highlighted his failure to take the college entrance examination three times when he was young, and his failure to apply for a job 30 times to encourage young people to stick to their dreams.

In the cheers of the young people in the audience, Ma Yun said on the spot:

From now on, I will come to Africa every year and visit three African countries. I hope I can visit all 54 African countries in the next 10 to 15 years.

02

Vaccine promotion, agricultural technology, palm oil … One contestant after another came on stage to tell their dreams.

Their dreams are often linked to the suffering of the African continent.

In 1994, the biggest news that shocked the world came from Africa.

This year, a humanitarian disaster broke out in Rwanda, which is destined to be written into human history.

A few years ago, a civil war broke out between Hutu and Tutsi, two major ethnic groups in China, which killed more than 1 million people in just three months and wiped out one seventh of the country’s total population. Many Chinese have seen the film Hotel Rwanda.

Rwandan girl Kristel Quezela（Christelle Kwizera）I was born in this year. Fortunately, her home was far from the front line of the conflict and was not affected.

But for Rwandans, the massacre is only part of the disaster. Even if you get away with it, you need to face many challenges and death traps in your life.

The biggest threat comes from the water that everyone can’t live without every day.

In sub-Saharan African countries, almost all of them face the problem of water shortage because of drought. In fact, except for a few areas, most countries have rivers flowing through them, and water shortage is not serious.

What is really lacking is a safe water source that can be used.

In Africa, many deadly diseases, cholera, dysentery, typhoid fever or polio viruses are hidden in surface water, and a large number of people get sick and die after drinking unclean surface water every year.

Many years after the massacre, people in Rwanda are still dying all the time-just because of water.

Quezela’s childhood was full of experiences of fetching water again and again.

As long as she can remember, she and her mother walked to a water point more than ten miles away every day, carrying nearly 20 kilograms, ranging from five or six hours to more than ten hours.

It can be said that most of the labor force in the whole family only do one thing when they are alive: fetch water.

In Rwanda, only a few big cities have a tap water network, which can provide safe groundwater. The annual use price is about 500 dollars, which is about a quarter of the income of an ordinary person.

During her college years, Quezela studied mechanical engineering. After graduation, she founded Rwanda Water Resources Company.

Since 2014, Rwanda Water Resources Company has drilled wells and installed pipelines in more than 90 residential areas all over the country, and built hundreds of tap water networks.

Their price is one-third to one-fifth of the government water supply network.

Ma Yun comments:

Your biggest competitor should be the Rwandan government, because they have been actively promoting water supply construction in recent years.

Only if you are faster than them, provide better services and make your competitors worry about you, can your company continue to survive and grow in the future.

In March this year, after visiting Africa, Ma Yun established the Ma Yun African Youth Entrepreneurship Fund with a total amount of 10 million US dollars.

This fund will spend 1 million yuan each year to support entrepreneurs in the next ten years.

The "African Business Heroes" to be broadcast on major TV stations is the first.

03

In 2009, Temi Jiwatobson, a Nigerian girl studying in the United States.（Temie Giwa-Tubosun）I signed up for an internship program and returned to Nigeria to participate in medical volunteer activities.

In her hometown, Tammy witnessed a scene that she will never forget in her life. A pregnant woman suffered from dystocia that lasted for three days.

Although the doctors and nurses tried their best to rescue them, they failed to recover them. The mother eventually bled heavily, resulting in the death of the baby.

To save the baby’s life, only an ordinary caesarean section is needed, or timely and sufficient blood supply is needed.

It looks like a common condition, but it is almost impossible in Nigeria.

Nigeria is the largest oil producer in Africa, selling oil to Britain, the United States, China and Japan. However, in the World Health Organization’s ranking of public health conditions, it ranks 187th in the world, ranking fourth from the bottom.

In Nigeria, local couples have an average of 5-8 children, with 814 deaths per 100,000 births. The main cause of death is postpartum hemorrhage.

Five years later, Tammy had her own family, was pregnant with a son, and also suffered from dystocia and bleeding during childbirth.

After a day’s struggle with fate, she has no strength, thinking about whether the fate of that pregnant woman will repeat itself on herself.

Fortunately, she has returned to America. The doctor gave her a blood transfusion easily and performed a caesarean section, saving the lives of mother and son.

After that, Temi, who returned to Nigeria, found:

This country is not short of blood, but information.

Because the information is not interoperable, some hospitals or blood stations store blood that has expired and thrown away, and some places have no blood available. The core issues are information and logistics.

In 2015, she founded a "life bank" based on this idea.（Lifebank）To build the largest virtual blood bank in Nigeria.

On the platform of Life Bank, the real-time reserve information of 60 large hospitals and blood banks in China is collected. Hospitals and patients can timely inquire about the nearest blood bank, the reserves of blood of different blood types and blood products, and make reservations at the first time.

Life bank, which provides information and blood distribution services, charges a service fee ranging from 10 to 50 dollars each time.

At first, motorcycles that can walk freely in the streets and lanes and speedboats that cross urban rivers were used to transport blood, and then drones were used.

Since its establishment four years ago, Life Bank has saved the lives of 5,300 Nigerians with its 7×24-hour service.

Temi said that her dream is not only the $20 million blood supply market in Africa, but also the $30 billion African medical market. In addition to transporting blood, Life Bank can also try to transport oxygen, medical equipment, vaccines and other medical supplies urgently needed in Africa.

Ibkun, a female banker familiar with Nigeria’s predicament, spoke highly of this project:

You can’t expand too fast. The market in Nigeria is huge, and your products are related to people’s lives. This sensitivity is bound to require you to be cautious in your business.

Ma spoke, serious, dry goods:

First, global vision, local success. Blood supply is enough, don’t think about anything else.

Second, it’s useless to take away ppt and show the future figures. It doesn’t matter how big the market is. Most entrepreneurs say how big the market is. The market has 10 thousand yuan, but you only earn five yuan. What’s the use?

I don’t like ppt. Your expected data in the future is very vague. Only the specific figures at present can reflect your achievements.

This is not the first time Ma Yun talked about blood in Africa.

He said something like this:

Africa needs hematopoiesis, not blood transfusion. Countries that give more money and children who give more money can’t make a difference.

What we have to do in the end is to support young people in Africa and make them change.

I hope that in the next 20 years, Africa will have at least 100 Alibaba and 1,000 Ma Yun.

During Ma Yun’s trip to Africa, an official of China’s local embassy also used a similar metaphor in his speech:

What about Africa? Ma Yun brought the answer.

One is environmental protection, and the other is the activities of Ma Yun Africa Venture Fund, which stimulates Africa’s endogenous motivation and cultivates local entrepreneurs.

Money can only be given for blood transfusion, and now it is for Africa to make its own blood.

04

Coming to this final, there are also African entrepreneurial projects created by copying the China model.

Walid Rahman, a young man from Cairo, Egypt, told a beautiful story. His project is to make an African version of Hungry.

According to him, in Egypt, more than 35% of the population and nearly 19 million Egyptians are obese. Among them, 3.6 million children are seriously overweight, but another 900,000 children suffer from anemia.

Therefore, his goal is to provide Egyptians with cheap and nutritious food and stay away from junk food.

In 2015, his online ordering platform "Mom" was launched in Cairo, employing all kinds of housewives and using the family kitchen to make food.

Users only need to pay a monthly membership fee of $9 to become members and enjoy free delivery service.

However, the reality is very skinny. In four years, Walid only attracted 7,000 users to register, and the number of orders per year was about 40,000.

Before the total population of 22.8 million in Cairo, this figure seemed to have little influence.

In contrast, China’s Hungry occupied Shanghai Jiaotong University with more than 20,000 people in the first year, and covered all of Shanghai in the second year, with more than 10,000 cooperative restaurants.

For this project that talks too much about ideas, judge Straff gave severe criticism:

I thought your scale was not good at first, but now I find there is something wrong with your figures.

When you introduce your project, you always emphasize nutrition, but it is often children who need to consider nutrition, and adults don’t have time to take care of so many nutrition problems.

You only cook so-called nutritious meals. How competitive can you be in front of Uber Eat (a takeaway service launched by Uber)?

For this project, Ma Yun pointed to the crux of the problem:

It is not a good idea to start a business, which is packaged with too many ideas and stories and lacks a business model.

Make the enterprise bigger first, and then talk about nutrition.

What an entrepreneur should do is to try to make things simple and not to put lipstick on monkeys.

The last project on stage has two CEOs. One speaks on the stage and the other sits under the stage.

Of the two people, one is good at operation and the other is good at financing strategy, so their work is generally mixed up, and whoever does it will do it. Their employees also report to both sides respectively.

A judge asked him why he didn’t come to the stage, and the CEO who came to the stage replied: His eloquence is not good, so I will speak out.

Ma Yun comments:

I had 18 founders and 20-30 businesses. It is impossible to have 20-30 CEOs. Why are there two CEOs? Four CTOs can do it, but two CEOs can’t.

A person has only one heart, so he can’t report his nose to his brain and his eyes to his heart.

Full house laughing and clapping.

After deliberation, four judges named the top three "African business heroes", and Temi, the founder of Life Bank, won the championship.

She will receive a prize of $250,000. Others share the remaining 750,000 in different amounts.

05

This time I went to Africa, Ma Yun was very busy.

In addition to participating in the "African Business Heroes", he also awarded prizes to the rangers who protected nature and animals, and visited many countries, running up to three times a day.

In every country, he was warmly received by the head of state of that country and was asked a question at the same time:

How can Africa learn from China better?

Ma Yun said to the young African people at the scene:

Seeing you is like seeing myself 20 years ago.

I tried to go to Silicon Valley for financing, and I hit a wall again and again. Because no one believes that the Internet in China will develop, and no one believes in China, because we have no credit cards and no logistics.

But because of this, there are opportunities for us entrepreneurs.

If China has everything, what else do we need?

In the past two months, Ma Yun has not been idle, even busier than before.

His schedule is full of public welfare, education, environmental protection, encouraging entrepreneurship and cultivating female leadership …

Africa is also a very important part of it.

He said:

People often ask me why China’s institutions want to protect African animals, and I want to say, why not China?

China and Africa, we live on the same earth, and we only have this earth. If the earth is sick, no one will be healthy.

Africa is a land of hope. Seeing African entrepreneurs, I feel like I saw myself 20 years ago.

This article comes from WeChat WeChat official account:　8-word intersection (id: crosseight), author: Hansel

　　Can be called "the first sport in the world", and the culture of football is profound.

　　According to Ge Weikun, a professor in Tsinghua University, this is exactly what China football lacks most.

　　At a speech meeting a few days ago, the old professor who studied physics unexpectedly talked about football and listed a lot of physical knowledge in football, which attracted the attention of many fans for a while.

　　As for China football, he once organized football matches for Chinese and foreign students overseas and led the team to win the championship. He put forward his own suggestions, "What we lack is football culture. Sending dozens of people out like the Jianlibao team can’t solve the problem. "

　　Physics professor studies football? You really have a doorway

　　As a senior physics professor in Tsinghua University, another identity of Ge Weikun is a fan.

　　It seems that the two fields have no intersection, but in fact they are inextricably linked.

　　As early as 2014, together with professors from other schools, he produced an open online video course called "Football and Science", and many people signed up for classes every year.

　　"Up to now, there are about 30,000 people who have participated." He told the The Paper reporter. At present, he is still working on compiling this video course into a book.

　　What made Professor Ge popular on the Internet was his knowledge of physics in football mentioned in a speech a few days ago, which was quite refreshing for fans who were used to tactical analysis.

　　And this knowledge comes from the courses he made before.

　　For example, why can Beckham’s banana ball "turn" the goal in a strange arc? In fact, it is because the rotating sphere is deflected by Magnus’ law in flight.

　　If you want to kick the "elevator ball" that suddenly falls, according to the parabola obtained by physical calculation, you need to make the ball have a high initial speed without rotating.

　　According to Ge Weikun, overseas, scholars have studied the science of football as early as ten years ago.

　　The relationship between the speed and angle of the interceptors in the middle of the interception, the average contact time of each person in a football match, the distance from the penalty to the goal and the goal rate … … All kinds of seemingly "unremarkable" data have actually been carefully studied.

　　Theory guides practice, and players can’t be "unlearned"

　　Perhaps in the eyes of fans, these academic football physics studies are not far from the actual playing — — After all, no one will measure the angle of the defender when passing the ball and then decide the passing strength.

　　But for players, these studies still have positive significance.

　　"In fact, the main purpose of (these studies) is to give a physical explanation of some phenomena in football, so as to give the technical essentials. When we understand the principle, we can know how to kick. " Ge Weikun said in an interview with The Paper.

　　"For example ‘ Elevator ball ’ , it is necessary to (let the ball) not turn, to have a high initial velocity, you need a strong calf strength. Kick ‘ Banana ball ’ , it is necessary to touch the ball on the inside of the foot to increase the friction time of the ball. Players are not required to know physics, but this is a scientific method. If the coach saw it, it should be helpful. "

　　In fact, for football, Professor Ge is really not "an armchair strategist".

　　Previously, he studied and taught overseas and lived for more than 20 years. In Britain, he played futsal with the local people, and in the United States and China, he organized a student football team to coach himself.

　　When he was in the United States, he participated in the organization of the first invitational tournament for Chinese and American student teams, and as a result, his team defeated Yale University 1-0 and won the championship.

　　In Ge Weikun’s view, football emphasizes teamwork and is definitely a sport that needs high IQ.

　　As for the cultural training of athletes, there is still room for improvement in China football.

　　"I think we may be right ‘ Football should start with dolls ’ This sentence is misunderstood, which does not mean that children should play football all the time. Coach Jin Zhiyang told me that 90% of the young players can’t enter the professional team, and they have no education and a bad future. In the end, parents dare not let their children play football, which leads to worse and worse football in China. "

　　"Japanese coach takeshi okada also said that China’s young players have insufficient cultural education and logical thinking ability. It’s ok to play football, but when you become a coach in the future, it will be insufficient, which will lead to worse teaching. "

　　Football in China is still "unhealthy".

　　Although he is over 70 years old, Ge Weikun is still full of interest in football. He is a professor of physics and a member of Tsinghua University Football Research Center. He can even try his hand on the football field.

　　Like all China fans, he is also looking forward to the rise of football in China, but he has no secret about the problem of football in China.

　　"Football should be a pyramid. It is not enough to look at the spire. Sending dozens of people out like the Jianlibao team can’t solve the problem. (Still depends on) the campus football that is widely carried out now. "

　　In the process of living overseas, he has seen the profundity of local football culture, and China football, as the Italian marshal Cannavaro said, lacks most not money, but football culture and tradition.

　　"For example, in Germany, football has become a part of their culture, just like their music. There are many old people singing very well near the church there. On weekends, I don’t know how many football matches there are. "

　　"In China, football clubs are the names of enterprises, while club names in Britain are place names with strong local awareness. For example, Manchester City, when they were not as powerful as they are now, still has a large number of diehard fans. (Fans) will not only look at the team’s achievements, but also support them even if they are relegated to the second, third and fourth leagues. "

　　Nowadays, many measures have been taken to popularize football culture in China, such as promoting campus football and social football, and increasing the number of stadium facilities. In Ge Weikun’s view, these are all positive signals.

　　However, at the moment, Professor Ge also said, "The commercial flavor of the Super League is too strong, and some of them are not healthy. Football should have a higher value than business. "

　　Recently, the General Secretary of the Supreme Leader attended the forum on cultural inheritance and development and delivered an important speech, stressing the need to adhere to integrity and innovation, to maintain the integrity and spirit of integrity and innovation, to continue the historical context and write contemporary Chinese chapters. China’s excellent traditional culture is the spiritual wealth that shines forever on China’s land. It has both the spiritual code of "where we came from" and the spiritual signpost of "where we are going". We should strengthen our cultural self-confidence, take on the mission and work hard in innovation, and continue to promote cultural prosperity, build a cultural power and build a modern civilization of the Chinese nation at a new historical starting point.

　　Defending is the foundation. Chinese excellent traditional culture is the spiritual lifeline of the Chinese nation and an important source of cultivating socialist core values. From the political ambition of "worrying about the world first, and enjoying the world later" to the patriotic feeling of "striving for the country’s life and death, why not avoid it because of misfortune and happiness", from the lofty righteousness of "wealth can’t be lewd, poverty can’t be moved, and power can’t be bent" to the sacrifice of life for righteousness of "who has never died since ancient times, keeping a fresh heart to shine on history", China’s excellent traditional culture has always inspired Chinese sons and daughters. The tree height thousands of feet has roots, and the water flow Wan Li is active. In today’s situation of profound economic and social development and changes, and diverse values, we should strengthen our historical consciousness, strengthen our cultural self-confidence, learn from classics and traditions, consciously use Bacon, an excellent Chinese traditional culture, to cast souls, enlighten our minds and moisten our hearts, and unite the spiritual strength of all people who work hard and move forward with one heart and one mind.

　　Innovation is the key. The value of culture lies not only in adhering to traditional excellent culture, but also in spreading with the times. Whether it is the popularity of variety shows such as China in Classics and National Treasures or the popularity of adapted dance programs such as Dancing for the Millennium and Only Green, it is the creative transformation and innovative development of Chinese excellent traditional culture, which makes the excellent traditional culture rooted in history shine new light in the new era. Today, facing the new situation at home and abroad, the new situation in the ideological field and the new trend of information technology development, it is more necessary than ever to innovate to inherit and carry forward the excellent Chinese traditional culture. We should rely on the power of the Internet and use market-oriented means to develop more carriers and scenes to spread excellent traditional culture, so that it can enter modern life and blend into the homes of ordinary people, and constantly create new glory of Chinese culture from "broken circle" to "out of circle" and from "alive" to "on fire".

　　Only by adhering to integrity can innovation have a clear position and direction; Only by constantly innovating and being upright can we get the source of vitality and the foundation of power. One of the important reasons why the Chinese nation has stood firm and courageously advanced in the torrent of history is that generations of Chinese sons and daughters have cultivated and developed a unique and profound Chinese culture in the process of integrity and innovation, which has provided a strong spiritual support for the Chinese nation to overcome difficulties and live endlessly. The wisdom and essence of Chinese excellent traditional culture have permeated all aspects of governing the country, from "people first, life first" to "Lucid waters and lush mountains are invaluable assets". Facing the future, we should organically combine upholding and developing Marxism with carrying forward China’s excellent traditional culture, unswervingly follow the road of Socialism with Chinese characteristics, and constantly push the cause of the Party and the country to a new level.

　　Cultural prosperity leads to national prosperity, while strong culture leads to strong nation. Firmly holding the "root" and "soul" of Chinese excellent traditional culture, always rooting in the fertile soil of Chinese culture and constantly absorbing the nourishment of innovative practice, we will surely gather the majestic cultural forces and strive to write a new chapter in building a socialist modern country in an all-round way. (Author: Lin Yunpeng)

On August 17, the Chinese special warfare team rounded up the "terrorists" after the plane landed and rescued the hostages. Xinhua News Agency reporter Li Gangshe
The military representatives of a military agency of the Communications Department of the General Staff Department aim at the needs of the future information battlefield, actively explore new modes of equipment support, and become the behind-the-scenes heroes of our army’s "information sword".
■ Aiming at the modern battlefield: changing "fighting independently" into "cross-system cooperation"
[Past Playback] Near the Spring Festival, in order to test the tactical performance of a certain type of communication equipment in plateau and cold areas, the comrades in Shenzhen Military Representative Office came to a plateau test base. The motor starts, the power is turned on, the green light flashes frequently, and all indicators are normal, but it is impossible to contact. Test and adjust, record data, find faults … Take turns to go into battle, fighting for 6 days and nights, they can’t find the reason, so they have to ask for help from their superiors.
[Click today] In the initial assembly of a large-scale equipment system, the military representatives in charge, Gu Yuheng and Lv Yan, successively reviewed more than 4,000 documents and 2,000 drawings, found 83 quality problems and put forward 8 quality improvement suggestions.
In recent years, communication equipment has been transformed into a large-scale complex system integrating optics, machinery and electricity, and the requirements for military representatives are getting higher and higher. To this end, they hold training courses to encourage everyone to study professional knowledge and high technology. Tian Jiuchang, political commissar of the bureau, told the reporter that at present, 90% of the military representatives of the bureau have obtained the qualification certificates of internal auditors, 19 comrades have obtained the qualification certificates of external auditors, and nearly half of the military representatives have obtained master’s degrees.
■ Aiming at joint operations: changing "installation management" into "standard specification formulation"
[Past Playback] Late at night, everything was silent. An engineer in a military representative office in Tianjin endured a stomachache to test the technical performance of a certain type of communication equipment. He couldn’t help sighing: "Because there is no uniform quality standard, every one should be inspected with all his heart and effort!"
[Click Today] A certain communication vehicle has passed the indoor acceptance index, but its calling distance is obviously less in the field. After demonstration, the military representative found that the reason was that the indoor inspection standard was low. As a result, Yuan Xin, the general representative, led the military representatives and manufacturers to upgrade and improve the technical standards, effectively expanding the communication distance.
Modern warfare is a confrontation between systems in a complex electromagnetic environment. To this end, all kinds of equipment must be standardized to ensure interconnection, interoperability and interoperability in combat. According to Zhang Jin Shan, director of the Bureau, during the Tenth Five-Year Plan period, they organized and formulated more than 50 laws and standards, compiled 41 national military standards, and strictly audited the quality management system of the contracting units, checked for missing parts, and upgraded the version. Established a quality file covering thousands of raw materials, original devices, supporting products and other components.

Night shooting training of Chinese Army wheeled infantry fighting vehicles [data picture] ■ Aiming at the forefront of information technology: changing "hardware-oriented" to "both hardware and software"
[Past Playback] In 1996, a large-scale communication network system of the whole army conducted a joint test in Chengdu, and military representatives found that the network was unstable. After half a year, they found that 70% of the problems came from software design defects, because there was no unified standard. With the support of higher authorities, a military representative office in Chengdu started the research on "Quality Supervision Standard of Military Communication Software". Two years later, their achievements filled the gap of the whole army.
[Click Today] In 2003, in the development of a large-scale integrated network system, a military representative office in Chengdu used the advanced software engineering management model to track, monitor and review the quality of dozens of software contractors throughout the whole process, and the initial sample joint test was successful in one fell swoop, marking that the software engineering management of our army has reached the domestic advanced level.
In a sense, software has become the soul of information equipment, but how to check the quality has always been an international problem. At the beginning of 2000, with the support of superiors, the bureau organized more than 10 military representative offices and dozens of technical backbones, including Chengdu, and led by Du Lihua, chief engineer, took the lead in carrying out related research on software engineering management in the whole army. In 2006, their "Research and Construction of Engineering Management of Certain Equipment Software" won the first prize of military scientific and technological progress and became a "green paper" to guide the quality management of equipment software in the whole army. (People’s Liberation Army Daily/Cheng Gang Zhang Japanese Army Wang Qingsong)

Editor: Cao Jin