Bringing together the new energy of car companies’ marketing trends, a little information Guangzhou Auto Show creates ＂No. 1 Market＂

　　The 21st Guangzhou International Automobile Exhibition (hereinafter referred to as "Guangzhou Auto Show") opened on November 17 at the China Import and Export Fair Complex. The creative booth of "No. 1 Market" created by Yidian Information officially appeared at the auto show site. Dozens of car companies and brands such as BYD, Changan, Geely, Chery, Great Wall, SAIC Volkswagen, Dongfeng Nissan, and Beijing Hyundai were invited to experience the interesting city scene of "No. 1 Market" and explore the "dopamine energy" of car brand marketing between hot spots and trends.

　　According to the introduction, the inspiration of "No. 1 Market" comes from the concept of market that emerged across the country this summer, integrating various elements such as food, merchandise, games, parties, etc. The exhibition area is set up including interaction, photos, drinks, interviews and other areas, which is convenient for the car company brands present to experience a little information content and product value up close.

　　In the interactive area of this auto show, Yidian Information set up a football field that was extended from its own "HI! Sports" content IP creativity, and the guests at the scene experienced it one after another; the beverage area was incarnated as a Guangdong tea shop, "A little bit, drink tea first!" and other slogans cleverly connected to the brand name of Yidian Information, which also highly summarized the local tea drinking culture in Guangdong. In addition, Yidian Information customized tote bags, fans, morning tea refrigerator stickers and other small market items also brought localized and characteristic element experience to the brands present.

　　With the innovation of brand marketing model, the combination of content and marketing is becoming increasingly close, and the strong touchpoint of content IP to user interests and the wide-area influence of the platform itself have also become the core marketing power of automobile brands. At the exhibition site, a little information automotive channel and boiling point video area have become the core C position of the on-site automotive marketing model discussion.

　　Among them, Boiling Point Video, as a video media incubated by a little bit of information, has gained 3000W + loyal users on the whole network after 4 years of hard work, has 2W + core customers, the average daily broadcast volume of the whole network is 8000W +, and the annual hot search is 2000 +, successfully ranking among the top 3 in the video media industry. Boiling Point Video for automotive advertising also has unique advantages, such as short and precise content volume, fast capture of hot spots, and its large number of fans on the whole network, wide range of types, and better lead attributes. It undoubtedly provides an excellent medium for automotive brands to connect with potential high-quality customers.

　　而一点资讯汽车频道则聚焦行业动态与消费人群,通过多渠道资源联合共创,创新形态的内容产品发力,打造了一系列高品质、差异化、年轻化IP项目,激发兴趣群体价值,为汽车品牌提供绝佳舞台。车展现场,亚迪、长安、吉利、奇瑞、长城、上汽大众、东风日产、北京现代等众多车企代表与一点资讯汽车频道主编张嫣在专访环节针对汽车营销新趋势展开了深入探讨。

　　据统计,一点资讯平台安装量已达6.7亿、拥有1.2亿万日活跃用户、2.9亿月活跃用户、平台视频日均播放量高达7亿、日人均阅读26篇文章、点赞收藏数超600万、评论330万,用户活跃度行业领先。内容端,一点资讯汇聚了100万优质自媒体,独家观点与海量优质内容产出持续吸引着用户注意力。

　　伴随AI发展,一点资讯在智能化大浪潮下,顺应时代趋势推出AI汽车行业垂类大模型——赛博轩辕,针对用户行为标签、自然语言处理、信息图谱以及AI短视频为客户提供定制服务。而一点资讯全新打造的效果产品平台“灵境”则基于生态、场景、流量三大布局,针对内容算法大数据打造多平台、多功能、多场景的一站式效果、内容解决方案。

　　当下,中国汽车产业正迎来技术、产业格局的巨大变革,汽车品牌营销的探索之路机遇与挑战并存,一点资讯作为中国知名的互联网内容平台,近年来为众多汽车品牌打造了如“赛博星云”等一系列消费链路营销解决方案,通过产研、交互、运营、转化的链路打通,实现多元永续的商业模式。未来,一点资讯也将持续洞悉时代趋势,基于行业大模型、多元内容IP生态与高活跃用户基础助力汽车品牌积极应对营销变局,共同探寻多元、高效可复利的营销模式。(完)